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INDUSTRYNEWS

TOOLS YOU CAN USE by Cortez NaPue

N

ow that Facebook, Twitter, and LinkedIn (among others) have catapulted social media into a huge ever-booming industry, one would expect the recent influx of third-party social media software and companies. Many of these software applications offer the ability to monitor social media activity and generate leads, while others provide methods of audience engagement. With Wal-Mart recently acquiring Kosmix, Salesforce acquiring Radian6, and YouTube founders Chad Hurley and Steve Chen recently buying Delicious and tap11, not only are social media tools in obvious high demand, so are the companies that develop them. With so many tools out there, finding the right one can be like finding a needle in a haystack (or is it tweetstack?). It’s important not to feel as though you need to use every social media tool out there as there is a lot of overlap between them with many offering the same or similar features. Here are some options to choose from as organized by their most prominent features:

Inbound Marketing and Lead Generation Many small-to-mid-sized businesses will (and already have) find solace in Hubspot’s inbound marketing platform.

On average, small businesses do not have

designated marketing teams and often have to outsource their marketing tasks. Hubspot is a one-stop shop for many of your inbound marketing needs, offering tools for: • Lead Generation and Lead Nurturing • Landing Page Management and Tracking • Web analytics • Content Management • SEO Tools • Social Media Monitoring and Engagement • Blog Management

Hubspot also integrates with virtually any CRM or e-Commerce system. Users will also be astonished by Hubspot’s unparalleled training and education services.

Hubspot offers 1:1 monthly coaching, training sessions, access

to learning center tips and documents, and even help with marketing plan development. Hubspot also publishes free webinars, whitepapers, and blog articles on a regular basis. Hubspot really works with you to make sure that you not only understand their products, but marketing as a whole.

Monitoring the Twitterverse and Beyond: Audience Engagement TweetDeck is a platform that allows you to view and respond to activity across Twitter, Facebook, LinkedIn, mySpace, Foursquare and more in real time. Anyone hoping to have a strong presence in social media communities can strongly benefit from this type of product. Tools like TweetDeck and similarly, HootSuite, allow users to easily engage fans,

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Bellwether Magazine | Third Quarter 2011

Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...

Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...