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Show your gizmo doing what it does - because you might

3. Make sure you get a business card so that you get their

not be able to explain it with words

name spelled right. Before the interview, I usually just turn

Provide content for your website, blog and social sites

on the camera and say, “can you spell your name and give your title and company name?” 4. Always start by introducing the topic of the video.

Video Ideas:

5. Introduce the speaker on camera before asking the

• Interviews with industry experts

questions and thank them on camera when the interview is

• Direct messages your prospects or clients

done.

• Customer testimonials • Roundtable discussions (industry experts, clients, business owners) • Interviews with your employees • Demonstrations of your products Get your videos on your home page and link to your videos

6. Do not assume that you will be comfortable or can “wing it” in front of the camera. I’ve seen really knowledgeable and passionate people who, when the camera is rolling, cannot put a coherent sentence together. If necessary, you be the “Producer” and have someone else ask the questions.

from inside your emails. This will help get your information

7. Don’t ask “yes or no” questions. Ask open-ended

out there and make it easy for people to pass it along. You

questions that can’t be answered with a simple yes or no,

can also put a link in your advertisements or send a prospect

and if you can, send your interviewee a list of questions in

a video that addresses their concerns.

advance.

OK, so how do you do it?

You

Don’t be intimidated by the process; try it, and be willing to make mistakes. Sure, polished professional videos present us in a great light, and if you can afford it, go for it. Others can disagree, but my opinion is that right now, the expectation

can

find

great

editing

software for under $100. See my demonstration of making a quick video for YouTube, visit our blog at

think.blytheco.com/videotips

is lower. We’ve done videos with web cams or lower quality video. Get started now, get better later. Here are some tips: 1. You can use a cheap camera to get your feet wet, (seriously, even try your iPhone). You can upgrade later as you find out how this will be working for your company. 2. When interviewing, have your questions prepared ahead of time and your topic decided. But be prepared to go off-topic if your interviewee goes in an interesting or unexpected direction.

Marketers are increasingly turning to making short videos to as a relatively easy way to dramatically enhance credibility, sell products and services and provide valuable information to their prospects and clients. Video has impact and is compelling - most importantly your competitors are doing it more and more. With a little time a little money and a little preparation almost anyone can do it, and the payoff is huge. Now smile and put your best video forward.

bell•weth•er -noun: one who takes initiative or leadership

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Bellwether - A Blytheco Magazine - Get Social  

When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...

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When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one wa...