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Contents 4-5


Company profile

Community network




Bring buyers to your door

Company Profile

Marketing Sales methods

12-15 Why choose Bell

10-11 Sale methods

Which one is best for me?

12-13 Your choice of agent

Why choose Bell?

14-15 Review

What others have to say


16-17 Process


18-19 Presentation

What happens now?


Make a first impression



We are just as much a part of the Dandenong Ranges and Yarra Valley as they are a part of us








Network across the Yarra Ranges First established in 1973, our family owned business has grown and evolved into the largest Real Estate network across the Dandenong Ranges and Yarra Valley. Having strategically placed offices throughout the local area, you are guaranteed a wealth of knowledge and experience right at your fingertips. Surrounded by forest greenery, stunning mountain ranges, boutique shopping, fine dining eateries and an abundance of magical wildlife, we are proud to be seen as the market leaders in our area, giving back to our community just as the community has given to us over many years of service. We know and understand that choosing the right agent to take care of your property is an important decision. At Bell Real Estate our agents live locally, participate in numerous local community groups and events and undergo regular, up to date training in all facets of Real Estate. At Bell Real Estate, we have a dedicated, experienced and passionate team, who work together to provide you with outstanding service and a smooth running sale campaign.


Marketing strategies Bring the buyers to your door A well planned marketing campaign is a very important part of selling your property. Your agent, together with our marketing team, can create an advertising schedule to suit your property as well as your budget. The cost of marketing varies for each property. Our aim is to give you maximum coverage in the market place while keeping marketing prices to a minimum. We have many different strategies that will provide you with an individual campaign, designed specifically for you and your property. And remember‌ nobody knows your home like you do, so make sure to point out special features around your home so that we can paint a true picture of just how special and unique your property really is.


MARKETING Designing a well planned individual marketing campaign Digital marketing Without a doubt, the internet is the most productive and important tool there is to market your home. At any hour of the day or night, anywhere in the world, potential purchasers can find your property on line. We can upload your property details onto multiple websites and can even have a virtual tour around your house, making it easy for your buyers to get a good feel of what it would really be like to live in your home. Bell Real Estate also connects with target audiences through social media such as Facebook, Instagram and Twitter expanding the reach of potential buyers even further.

Window displays and brochures Creating brochures allows us to market your property in the front window of our offices and are provided as handouts to all potential buyers that attend your Open for Inspection.

For Sale/photo boards Make an impression to passersby! It really is amazing just how many calls we receive from people driving through the beautiful Dandenong Ranges & Yarra Valley, who just happen to find their dream home has a ‘For Sale’ board out the front.

Professional photography & videography Whether it be magical twilight shots, bright and colourful daytime shots or an economical budget shoot, we can provide a professional photographer to capture and bring to life the real feel of your home. We also offer professional video shoots which can include drone footage and professional voice overs highlighting outstanding features your property has to offer.

Lights can also be arranged to light up your photo board at night. 7

Home staging & styling Make an outstanding first impression and captivate buyers with professional home styling & staging services. Whether its guidance with decluttering your home, a few additional styling touches or a complete hire arrangement we can offer home styling services to suit all budgets.

Print media advertising

Floor plans

Another crucial marketing tool for your property

We are able to provide

is print media. Bell Real Estate has their own full

a professionally drawn

colour magazine available at all of our office

layout of your property

locations and are distributed at local shops,

that is available for buyers

schools and supermarkets throughout the

to view on the internet and

Yarra Ranges. From large publications such as

on all of our glossy brochures.

the Herald Sun through to an advertisement in a local school newsletter, marketing your property through a variety of print media allows more buyers to see your home for sale. Free editorials can often be arranged in these publications.


the right decision for your family


Full colour brochures


For Sale board Exclusive Bell Real Estate magazine

FOR SALE FREE Property Guide

think big think bell




This is where a ‘buyer enquiry range’ is set. Prospective purchasers usually put in an offer somewhere

Sale by negotiation

within the advertised range and your agent will negotiate to achieve the best price and conditions for you. If the offer is acceptable, a contract is signed by both parties.

Similar to sale by negotiation, the vendor and agent agree on a fixed


price instead of a range. When a purchaser makes an acceptable offer

2 Private sale

at the fixed price, the property is sold and the contracts signed. Purchasers can submit offers below this price, although it is up to you whether those offers are acceptable.



If your property offers something different or your agent believes it may attract a large amount of interest, an Auction may be for you. Properties


advertised this way can still be sold prior to Auction day if agreed to by you. An Auction campaign usually runs for 4 weeks and a winning bid on Auction day is an unconditional sale.

The fixed date/tender option is like a private Auction. Interested purchasers put written offers forward by a set time and date. If an offer is at an acceptable level, the vendor can agree to it or continue to market the property in order to find a more suitable buyer.




Sale by fixed date/tender

PRICING Getting the price right All of our agents are highly experienced and properly trained in estimating the market price of your property. Comparable prices of locally sold properties provide up to date information but there is no way of telling exactly what price your property will achieve. We understand that putting a ‘price tag’ on your home can be emotional. After all, you will most likely have invested years of hard work into your property and have great memories of times spent with family and friends. It is essential that you work together with your agent to determine a price that you will be happy to accept. There is no point over-pricing your property. Buyers will be instantly turned off and they will try to find another suitable property at a reasonable price elsewhere. It is a well known fact that you will attract the highest volume of buyers in the first few weeks of your marketing campaign. Therefore it is crucial to make sure the price is correctly advertised right from the start. Let your agent guide you when it comes to quoting a price structure for your property.


YOUR PARTNER FOR SUCCESS It doesn’t matter if you’re selling the family home, an investment property or block of land, choosing the right real estate agency is key to getting the best result possible for your property. So why choose Bell Real Estate? • We are the largest Real Estate network in the Dandenong Ranges and Yarra Valley and we are committed to focusing on the local market. • We have a reputation for being market leaders in service, marketing and technology. • Having multiple offices covering the Hills, Yarra Valley and beyond, means more agents working hard to sell your property. • We have more Open for Inspections than any other Real Estate company in the Yarra Ranges - meaning more buyers through your door! • Bell Real Estate employs the most agents and sells the most properties in the area. This gives you the most exposure which in turn creates more competition and a higher price. • Our offices are all conveniently and prominently located in the major shopping precincts throughout the Dandenongs Ranges and Yarra Valley. • Our team at Bell Real Estate are passionate, knowledgeable, highly trained professionals - who can ‘think outside the square’ in order to sell your property. • Our agents are backed by an amazing administration team marketing, customer service and sales support - infrastructure against which other agencies cannot compete. •

From assisting with preparing your home for inspections, to making sure all the little things are remembered through until settlement, we can help with it all. We can even assist with the utility connections in your new home.



YOUR CHOICE OF AGENT IS IMPORTANT The most important part of selling is the trust and partnership between an agent and vendor, both working together to achieve the same goal. When deciding on which agent is best for you and your individual situation, you should consider the following:

• Can this agent demonstrate the negotiation skills required to achieve the best possible price for my property? • Are they professionally trained and experienced in all types of selling methods? • Do they undergo constant training and education? • How knowledgeable are they of the area? • Can the agent provide relevant sales history data on properties surrounding my home helping me make an informed decision on an asking price for my property? • Can this agent provide me with data on recent sales they have achieved in my area? • What do others have to say about their experience when selling through this agent? How are they ranked on • What unique insights and experience does this particular agent have to offer? • Do they have the ability to meet my requirements? • Do I have a rapport with this agent?

With the largest Real Estate network in the Dandenong Ranges and Yarra Valley, we are confident that any number of our highly trained and professional Real Estate experts can provide you with a service comparable to none.


What our clients have to say It makes us proud to hear what people are saying about our agents. We are confident in our expertise, our knowledge and, as evidenced below, our customer’s experiences! To read more reviews head to

We were extremely happy with our selling experience. Glenn’s knowledge of local real estate assisted us in getting an amazing price for our home. We approached Glenn 12 months before we were ready to sell and his advice regarding improvements to our home before sale contributed greatly to the eventual price. Glenn and his staff are extremely professional, helpful and easy to get in touch with. I would have no hesitation in recommending Bell Real Estate Belgrave to anyone considering selling their home. Michelle, Belgrave

Hi Michael, just a quick note to say how impressed we are with the attitude and effort Leah has showed throughout the process of both finding us a new home and the negotiating a contract of sale for our existing home. Right from the appraisal Leah was open about the true value and the required steps we needed to take to give her the best opportunity to achieve this. As a business owner myself I know my business will excel or fail based on the people I employ, I commend you on being able to keep such a perfectly suited person for the role as rival companies must be lining up to offer her positions. David and Debbie Owen Warburton 14

Originally we invited three local real estate agents in when we made the decision to sell our home. We chose Ryan & Jarrod of Bell Real Estate, Montrose mainly due to their easy to relate to nature and local market knowledge which we found to be second to none. We felt comfortable with them both throughout the sale thanks to Ryan & Jarrod’s very positive, non-pushy, friendly manner and excellent communication skills. They kept us up to date on a weekly basis with any interest from potential buyers and their support was outstanding. We would highly recommend to any persons thinking of putting their home on the market in the Dandenong Ranges/ Montrose area to contact Ryan or Jarrod of Bell Real Estate Montrose. You will be without doubt in good hands. John and Geraldine, Montrose


We write this letter to endorse Bell Real Estate Emerald as our choice of agency and to thank Grand Day specifically for the work that you and your team did in selling our property. We were confident that after Grant’s appraisal presentation this would lead to an effective sales strategy because of his extensive knowledge of the local real estate. We were also comfortable with his approach as this was our 3rd time we have bought and sold through Bell Real Estate in Emerald. Other factors that helped us to decide to appoint Bell was the marketing and advertising that presented the best possible view of our home and gardens we could have wished for. Once the property was on the market Grant and the team provided us great feedback and overall the whole process from appraisal to sale was very well handled achieving a successful outcome for everyone involved. Yours sincerely, Heather & Neville Hanley

With over 25 years of experience in the Dandenong Ranges, and his extensive knowledge of the market made my decision easy to get Trevor Bell and his professional and successful team at Bell Real Estate Olinda to look after the sale of our family home. Anyone can tell you what they think the price of your home is worth - but not everyone can tell you how to prepare your house for sale, help you prepare it and push the whole sales process forward to sell your house with minimum hassle - but that is exactly what Bell Real Estate Olinda did for us. Richard, Olinda


What happens now? First of all, congratulations on listing your home with the market leaders in Real Estate throughout the Dandenong Ranges and Yarra Valley. We look forward to working together with you to achieve a great result. Once you and your agent have signed the authority agreement, we will, as a team •

Contact your solicitor or conveyancer to arrange a vendors statement (section 32)

Arrange for professional photography to be done

Provide you with an advertising schedule

Book in all advertising with our marketing department

Walk our sales team through your property

Immediately notify all qualified buyers on our database of your property being on the market

We’re in constant contact There is no need to sit around wondering what is happening with your buyers. Your agent will keep in contact with you via phone or email, and give you the feedback from each inspection. You will also be notified about any upcoming appointments or Open for Inspections-and, of course, we are always available whenever you have a question to ask.


Professional photography

View your property


Working with you for you


eye for detail

first impressions



You never have a second chance to make a first impression...

Make sure the front yard and entry are clean and tidy. They are the first things buyers see when they inspect your property

Trim bushes and plants as needed and make sure the lawn is kept mowed and leaves raked

Keep the interior of your home clean and odour free. Remove any clutter

Have fresh flowers in your home

Touch up interior and exterior paintwork as needed

Clean windows – it’s amazing what a difference freshly cleaned windows can make

Minimise your personal items. You want buyers to be able to envisage their own belongings in your home

Consider putting excess furniture and belongings into storage. Now is the time to clean out the garage and sell, give or throw away any items that you no longer need

Turn lights on throughout the home, especially on a dull day

When potential buyers are inspecting your home, it is best to be absent or make yourself as inconspicuous as possible. A buyer may feel uncomfortable asking questions if you are close by

Eliminate evidence of pets. Try to keep any noisy, excitable or untrustworthy animals away for buyer inspections. Unfortunately not everybody will love your pets like you do

make an impression!


Here are some steps to take:


Our Offices We hope this booklet has provided you with insights and useful tips when deciding on the right agent for you.



(03) 9754 6888

(03) 5964 2277



(03) 5968 6222

(03) 5966 2530


Yarra Junction

(03) 8761 0688

(03) 5967 1277

Olinda (03) 9751 2375

You choice of agent is important booklet  
You choice of agent is important booklet