1. Panda Exhibit OVERVIEW: The National Zoo, in its affiliation with the Smithsonian Institution, is renowned for its research on animals, their habitats, and how well they respond to environmental stresses. In addition to housing a great variety of animals, the zoo strives to educate visitors about the need to preserve habitat that is crucial to sustaining populations in the wild. Recently the zoo embarked on a project to spotlight a different endangered species each summer for the next five years. The first animal to be highlighted is the giant panda, which is native to a small area in the mountains of west-central China. The zoo believes increased public understanding will lead to greater influence and funding being applied to secure solutions.
CHALLENGE: To make the public aware of the zoo’s upcoming panda exhibit and just curious enough to pay a visit. Pandas have such universal appeal and recognition that they really advertise themselves.
SOLUTION: Design a simple poster that conveys the personality of this shy animal and thus entices the readers to come to the zoo. Placement could be in the subway trains and stations, and on buses. Also it could be a full page ad in regional editions of magazines like National Geographic.
Gold Student Addy 2012 Panda Logo
PA N D A E X H I B I T
Silver 4th District Student Addy 2012 Panda Logo