BELLA boss
JENE
Luciani
Bestselling Author, On-air Contributor, Brand Ambassador, Bra Guru SCHENECTADY NY JeneLuciani.com
MY BUSINESS: I built a brand around
bras and body confidence. Literally, I sell support! I am your “bra-blem” solver and breast friend. But seriously, I help millions of women via national TV news and talk show appearances, personal appearances, and regularly on QVC as SOMA’s brand ambassador. I’ve also written hundreds of articles and a bestselling book about how to find the right bra, now in its second printing. I did the first ever TEDTalk on the topic, and have doled out advice on “The Dr. Oz Show” and many others. HOW IT BEGAN: I was a style
editor at a magazine and was assigned an article on bras and foundations garments. It was shortly after Oprah did her famous “Bra intervention” episode and everyone was talking about it. I realized that there was a lack of resources for women (social media was just getting started), and I thought about writing a guidebook for women on bras. That turned into a beautiful 225-page illustrated book with every piece of information under the sun. “The Bra Photography by Dollface Studios NY
Book” was published by BenBella Books in 2009 and also carried in many bra retailers, including Dillard’s and Lord & Taylor. It was printed in a second edition in 2017. MOST REWARDING: I hear from women all the time [about] how
appreciative they are to have an advocate for something so personal and so prevalent in their lives! It’s gratifying being able to help other women like myself. THE SECRET TO MY SUCCESS: Perseverance. No matter how
many setbacks occur, I keep on going. I never give up. And, I go with my gut. I feel that is important. If it doesn’t feel right, I don’t do it. I do what feeds my soul. HOW I HANDLED THE NAYSAYERS: When I started this journey,
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many people laughed about a “book about bras” and didn’t understand why it was so important to me. That motivated me even more. Do what you feel is right and you are passionate about, and you’ll never go wrong!