“fashion is what you buy, STYLE is what you do with it”
What was the best work you have had so far? I really love working with my private clients. The thank you notes touch me deeply and having the opportunity to change someone’s life is what keeps me going. Yes there have been more ‘glamorous’ projects such as Japanese Vogue but it’s the private clients who feed my soul. This is my true calling in life to help women up level their style. What was the most important lesson you have learned along the way? You can’t sit around waiting for people or things to happen. You have to ‘make it rain’ for yourself. Be proactive and determined. And don’t be afraid to be persistent. I had a lot of big breaks because I followed up with people so many times they had to hire me. For personal styling being visible is the most important. That means your branding, your website, your whole web presence must be tight. What does your typical day look like? Some days I’m in the stores, some in a client’s closet, some at my atelier. I serve my private clients in a deep way so I don’t work with more than one client a day. It keeps my head straight and allows me to totally focus on their needs and desires.
What is the best part and the worst in your job? When I was fashion styling, chasing money to get paid was never fun. Also it was a bummer to do styling for TFP (trade for prints) only to have the pictures come out not good enough for my book. And there was always a hope that photographer would remember how you worked for free and hire you for a paid job. 9 times out of 10 this didn’t happen. That’s one of the reasons I moved out of fashion styling and focused on a private personal styling. As a business owner I find doing my own books pretty challenging because I’m not really a numbers person. This year I hired a book keeper which I was so grateful to be able to do. There’s lots of nitty gritty business details that as an owner one must do. But I would much rather do this than work for a company within a cubicle. I love that my job is active and I don’t sit a lot. I love changing a woman’s life for the better. I love hearing the testimonials and that they felt supported by me in the process. Because a style makeover can be an emotional process. It’s not all ponies and rainbows. It’s a serious undertaking and the person has to be supported through the change. If I was to go get more training, it would be in psychology which is funny because I loved those classes in college.
“ Great STYLE
for me is when one is consistently expresses themselves through clothing and accessories in a unique and fresh way.”
May issue of Bella Magazine full of style and inspiration. Don't forget to subscribe or bookmark!