Belfast Pride - Advertising and Sponsorship Opportunities 2016

Page 1


50,000 REASONS TO JOIN US WITH PRIDE Belfast Pride celebrates Diversity, Equality and Pride. Now launched each year by the Mayor of Belfast at Belfast City Hall, Belfast Pride is a key event in the Belfast calendar. We pack in over 100 events including talks, debates, workshops, family fun days and sports days, exhibitions, arts and film events. The festival culminates in Pride Day when Belfast comes alive with the biggest single parade in Belfast, a major concert at Custom House Square and a whole host of other events across the city centre. Reaching 50,000 people every year Ireland’s biggest LGBT festival Ten full days of events Over 100 events in 2015 Belfast’s biggest cross community parade Unprecedented community and business support


THE BEST OF BELFAST AND A WELCOME FOR ALL Belfast Pride is a positive festival that promotes Belfast as a modern, progressive European city. We welcome the whole city and invite everyone without exception to take part hoping that we help make connections, start conversations and help Belfast better for everyone.

A REASON TO VISIT BELFAST Belfast Pride brings in many visitors from outside Belfast, Britain, Ireland and beyond – filling not just our events but hotels, bars and restaurants - delivering a significant visitor spend. Belfast Pride plays its part in promoting Belfast’s tourist, shopping nightlife and cultural offer and promotes positive images of LGBT people in Belfast, demonstrating the creativity and diversity of the community. People now bring their families and friends in to the city centre to Belfast Pride to join the celebration and bring Belfast to life.


CONNECT WITH ONE OF THE BIGGEST AUDIENCES We need your support to make Belfast Pride happen – we are a charity and raise all of the money to stage the festival. We have a range of opportunities to help you connect with our audience – supporting Belfast Pride directly is the only way to help us make Pride happen. We have the biggest LGBT audience in Belfast and Belfast Pride just keeps growing – we reach up to 50,000 people across the full ten full days of events. We have the biggest online reach of any LGBT organisation and the LGBT publication with the biggest audience and the biggest circulation in Belfast.

50,000 attend events across Belfast Pride Our Official Festival Guide has a readership of 65,548 10,000 printed copies of the guide 14,484 online views of the guide Up to 10,000 at Party in the Square across Pride Day Up to 9,500 hits on our website in the run up to Pride 10,800 Facebook followers and 5,600 Twitter followers Our online media – www.belfastpride.com, Facebook and Twitter pages receive record traffic in the run up to Pride and during the festival


A PROFESSIONAL PARTNERSHIP We operate to the highest standards in professionalism, accountability and transparency. We have a proven track record in working in partnership with groups as diverse as the Horatio Group, Fonacab, Barclays, the Policing Board, DSD, Anthology, PSNI, O2, Belfast City Council and many others. We will work hard for our mutual benefit and will help you identify the right options to get you the best return for your partnership with us. We have a range of options that might suit and we will help create a tailored package that suits your needs – it could range from advertising in the Official Belfast Pride Festival Guide to a cross platform option helping you connect with even more of our audience.


HOW CAN WE WORK TOGETHER? We can offer you a number of ways to connect with our audience, you can build a package that suits your needs and gets you the maximum impact for your budget.

THE OFFICIAL BELFAST PRIDE FESTIVAL GUIDE The biggest reach of any LGBT publication here, the only Guide produced by Belfast Pride and the only publication that contributes to the running of the festival. The Guide makes a huge impact in a short time, it is eagerly awaited, discussed and shared. You get: 10,000 printed copies of the guide 14,484 online views of the guide in 2015 Total readership of 65,548 90 full colour pages The official Belfast Pride Festival Guide is a high quality, full colour, A5 publication - pocket sized, more convenient than a magazine and much more than a booklet and is the most complete source of listings and information on this year’s festival and the only place with Belfast Pride’s own events listed – the Launch and Belfast Pride Awards, the Belfast Pride Parade and Party in the Square details.. The Guide provides a platform for businesses, statutory agencies and community groups to promote themselves to an interested and engaged audience, an audience that rewards support for Belfast Pride and the LGBT community. The Official Guide is more than a publication, it is an event: A special and exclusive Guide Launch event Full promotion on our website, Facebook, Twitter and Instagram Saturation distribution to a wide range of locations across Belfast and beyond Unparalleled direct access to the LGBT community and our supporters A clear demonstration of your support for the charity


SCREEN IN THE SQUARE This key element of the Party in the Square at Custom House Square sits beside the stage and is a large scale, HD screen which carries coverage of the event as well as breaks of graphics packages, sponsor logos and special features. You can reinforce your brand association with Belfast Pride by featuring your logo, a short animated graphic or message to reach up to 5,500 at a time in the Square and up to 10,000 across the whole event.

BANNER ADVERTISING We can feature your banner prominently at a range of our events including Party in the Square and Pride Village, our family and community events that runs on Pride Day. You can make your message part of the setting, reinforce your brand association with Belfast Pride and get it seen by our audience.

ONLINE ADVERTISING The Belfast Pride website www.belfastpride.com is a popular source of information on the festival and is where we link to for the online version of the Official Festival Guide. Banner and animated ads featured on our website can help you reach even more of our audience.


EVENT SPONSORSHIP Get in touch to talk about the options for sponsoring some of our events including the Belfast Pride Awards, Party in the Square and Pride Village.

Belfast Pride Awards

Held on the first night of Belfast Pride 2016, Friday 29th July in the impressive surroundings of the Great Hall in Belfast City Hall, the Belfast Pride Awards are the leading LGBT awards ceremony in Belfast and aim to celebrate the contribution to the LGBT community in Belfast from the business, voluntary sector, politics and entertainment. We put on an impressive, professional show and sponsorship options range from single award sponsorship to event sponsorship.

Party in the Square

Our centerpiece concert on Pride Day at Custom House Square reaches capacity audiences of 5,500 at a time in the Square and up to 10,000 across the whole day. It is full, festival style concert with entertainment, music, full bar, food concessions and a unique party atmosphere. The options include branding the event itself, the stage and entrance as well as all publicity materials for the event including the logo.

Pride Village

Our family and community event on Pride Day, held last year in Writer’s Square. We offer a village of information and retails stalls alongside a Family Fun Day, all with a carnival atmosphere complementing Part in the Square.

OFFICIAL PARTNER

Could you use an ‘Official Partner’ title and logo to promote your business with this special level of partnership with Belfast Pride? Talk to us about the options, if we think we could be good match you can use this title and graphic on your promotional media and we will list it in all of our materials and discuss a range of tailored promotional options.