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etworking is the most important tool for marketing your business, and it is a marketing tactic that is used to accelerate and sustain success of organisation and also for individual. Networking is all about making connections, creating long working relationships with other business owners. Creating these relationships with other small business owners will help you, but you need to make sure that you connect yourself with the right people for yourself and for your business. In terms of the kind of business people you should connect yourself with, in doesn’t matter what kind of a business owner you connect yourself with, the important thing is making relationships so that they can refer some clients to your business, but it is mostly important to network with the right people for your business, whom you will benefit from be it in the short-run or in the long run. In business it’s not always about who you know but it’s about who knows you. All the senior executives succeed in almost all the business proposals they make because they are known for their work and their business. If you can ask any successful business person how they make their businesses known by many people, they will all give you the same simple answer-Networking. Most people believe that marketing your business is only done through advertising, emails, social networks and sales pitches, but the most important tool is networking. Creating personal relationships enables your organisation and yourself to stand out, rise and be on top of everything. When a person want to invest in a business, they don’t care much about the idea you have or the services that you provide but they want to know more about you and when they do that investment they are investing in you. Networking provides you with the most proficient and most enduring tactic to build relationships for yourself and for your business. Having lot of relationships help you when you want a company to do your books, you can choose from the ones you have and you might get a discounted price and that will help you as a small business owner. One would ask; why network? The main reason why you have to network is that you get to learn different things within the industry that you operate in, you also establish more business contacts, get connected with your community, and you are creating a referral network for your business and you also get know more about other career opportunities available. There are many reasons why one should network and whatever reason that will make you network is a good reason if it will have a positive impact in your business. Some people assume that they are too busy to go to conferences, seminars or networking sessions or business lunch, if you think you are too busy that you can’t go to any of these networking sessions I can say you are too busy trying to keep your business in one position. When you attend networking sessions, like conferences help you to learn more about business and the opportunities you can expand to or the ways you can use to provide your services/product better. If you want your business to be known, grow, and also be highly recognized the only thing you can do is network, network, network and network. This will help you and your business. I wish you all the best on your networking

Ayanda Ngomane Cell: 0722745192 Email: beingbossmag@gmail.com or ngomaneav@gmail.com or amzvconsulting@gmail.com

Networking-The Importance Of Networking as a Small Business Owner  

Networking is very important for any small business owner because nowadays, business its about who you know

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