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CHIEF EDITOR: LI XIAOBING • NEWS EDITOR: SU DERUI • DESIGNER: ZHAO YAN

AUGUST 16, 2013 • No. 636 • PUBLISHED BI-WEEKLY • CN11-0120 • ¥3.00 (METRO & COMMERCE)

Sights of the new Yongding River The Yongding River, Beijing’s longest waterway and a former industrial area, has a new face. The winding river flows through three of Beijing’s suburban districts and is one of the south side’s best kept tourism secrets. See more on Page 6

IT guru fuses jianbing with Web tech

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Dutch Fund looking to design Beijing Page 5

Get the most from the Education Expo Page 3

■ Under the auspices of the office of Beijing Municipal Government ■ Run by Beijing Youth Daily Group ■ President: Zhang Yanping ■ Editor in Chief: Yu Haibo ■ Director: Li Xiaobing ■ Address: No. 23, Building A, Baijiazhuang Dongli, Chaoyang District, Beijing, China ■ Zip Code: 100026 ■ Telephone: (010) 65902515 ■ Fax: (010) 65902525 ■ E-mail: info@beijingtoday.com.cn ■ Advertisement: (010) 65902515 ■ Hotline for subscription: (010) 65902626 ■ Overseas Code Number: D1545 ■ 邮发代号1-364 ■ Overseas Distribution Agent: China International Book Trading Corporation


August 16 2013

Huang Taiji’s recipe for jianbing 2.0

BEIJING TODAY

Editor: Wei Ying Designer: Zhao Yan

Business

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Huang Taiji’s take on traditional street food, starting from 9.5 yuan

By Bao Chengrong Huang Taiji, a tiny store selling jianbing in Jianwai SOHO, is getting a lot of attention on its rst anniversary. Although the store is quite young, it has already become the rst choice for hundreds of ofce staff and managers. Its estimated value is as high as 40 million yuan. But unlike many of the capital’s quick food shops, Huang Taiji has not competed on price or location. Instead, He Chang, the founder, applied his past experience in such IT companies as Baidu, Google China and Qunar.com. “The rst step of any Internet model is to break away from the limits of location,” He said. “I rented a third-rate store in a rst-rate He Chang, the founder area. It doesn’t matter if there is little trafc because it’s not actually that far from the high-trafc area.” “By using Internet tools and online marketing to nd potential customers we can earn more money while avoiding the risks brought by high rent.” He’s decision is closely aligned with contemporary dining habits. Where a generation ago people wandered the street in search of an attractive restaurant, today they are using their smartphones to check Dianping.com for nearby recommendations. Huang Taiji is He’s third business after several years of operating a 4A company. Before he opened Huang Taiji, He researched McDonald’s and KFC to learn what makes the chains so popular. The answer may not be surprising: a broad selection of standardized offerings. And that’s what he’s trying to do with jianbing. But what makes Huang Taiji really stand out is not its product, but its unique user experience. Huang Taiji is located in an area where parking is prohibited. He created a new marketing strategy, offering a free bowl of pumpkin soup for any patrons who are given a parking ticket. On Singles’s Day, November 11, bachelors can enjoy a free youtiao with the purchase of another fried dough treat. On Children’s Day, Huang Taiji’s clerks dress as Superman and Spiderman to make their deliveries. Even after customers leave, Huang Taiji continues to connect with them using Sina Weibo. Every comment relevant to Huang Taiji gets a timely response from the owner. The good user experience helped the chain win more than 40,000 followers, many of whom helped promote the store using their own microblogs. Thus far, He has not spent any money on advertisement. He expected Huang Taiji to become the “Alibaba of the food industry” by focusing on four steps: information, goods, data and assets. The information aspect of the company is already quite strong. He envisions a future where users can buy online with a Huang Taiji App or Weixin and have their orders prepared as soon as they come within 500 meters of the store. Orders will be packaged and tagged using 2D barcodes. But He still considers it necessary to keep a few traditional stores to satisfy every customer. “User experience is the foremost asset of the brand,” he said. He is currently planning to launch Huang Taiji in the US market. “It doesn’t matter how much we earn. What matters is that selling jianbing in the US is a sign of China’s successful economic transition,” he said. “It’s where China’s culture will begin going out.” Photos provided by Huang Taiji


August 16 2013

T

he 25th EIC International Education Expo ended in July. During the last ve years, about 10 percent of the students planning to study abroad opted not to take the National College Entrance Exam. But that may change as more But the conditions may change as more foreign schools begin to recognize Chinese exam scores. Twentytwo Australian universities and colleges are already recognizing Chinese exam scores, including six of the country’s top schools. The appreciation of the Chinese yuan has helped ease the burden of high tuition and living fees, making overseas study more affordable than ever. In the US, students who used to have to pay 30,000 yuan now pay only 25,000 yuan. The age of students heading abroad is also falling. Luo Yuhua, manager of EIC Education Group, said the trend is driven in part by the international environment. Singapore, for instance, carried out a series of policies to attract young students from abroad. It allows mothers to accompany students under the age of 16. Australia has also started placing supervisors in its high school to aid foreign students.

In addition to universities, EIC International Education Expo also invited HR managers from Fortune 500 companies to give classes on interview skills. The Expo released a report on the employability of returning students last year.

reported earning less than 40,000 yuan per year. Pay for students who studied in the US was comparatively higher, with half earning more than 60,000 yuan per year. Graduates of the world’s Top 100 universities reported earnings of as much as

China sends more students abroad than any other country. It found that more than 70 percent of China’s students who study abroad return to work in China after graduation. However, their starting salary is quite low. Among those surveyed, more than 36 percent

209,000 yuan. Another new trend is that more than 70 percent of the returning Chinese found jobs in private companies. Twenty-one percent worked in finance – unsurprising, since 59 percent

studied economics and management abroad. EIC Education Group recommended students enroll in degree programs with proven employability. The report also showed that overseas work experience greatly affects one’s

CFP Photos salary. Those with one to two years of overseas work experience could double their salary: those with more than three years of overseas experience could earn more than triple it. The China Education Expo

held last year also delivered an important message. Although the US and UK remain the two most popular destinations, the growing number of applicants is causing schools to be choosier in their admissions. Students applying for popular degree programs at British universities must now have a minimum score of 7 on the IELTS. Canada is the third most popular country for overseas study. Experts suggested those who plan to study at graduate school focus on applied subjects and emerging subjects rather than basic studies. The China Education Expo is mainly targeted at university students. For those looking to study abroad at an earlier age, the EIC International Education Expo is a better choice. Another that stands out from numerous expos is Shinyway Education Expo, which highlights successful experiences that students can use as a model for their own studies. Li Wenmin, marketing manager for Shinyway, said the expo is still evolving and will eventually focus on introducing visiting students to specic majors and degree programs.

International Education

More and more Chinese parents and children are interested in studying abroad.

Editor: Wei Ying Designer: Zhao Yan

By Bao Chengrong The China Education Expo 2013 opens November 2 in Beijing. After four days it will move on to the cities of Xi’an, Wuhan, Shanghai and Chengdu, ending on November 13. To get the most out of your Expo visit, it’s a good idea to learn more about current trends in foreign study and examine other leading education expos.

BEIJING TODAY

Sneak preview of China’s Education Expo

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August 16 2013

European Commission agrees minimum price in solar dispute

Commerce & consulates

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By Liu Xiaochen A new announcement from the European Commission on August 2 may mean an end to China’s recent solar panel scandal. EU Trade Commissioner Karel De Gucht announced that almost all Member States have accepted a proposed resolution by China’s solar panel manufacturers, as well as approved regulations to exempt solar panel makers from paying antidumping duties. Both will be published in the commission’s Official Journal on August 3 and enter effect on August 6. Participating Chinese companies will be exempted from paying any anti-dumping duties as of August 6. Those not involved in the commission’s decision will still be subject to the increased anti-dumping duties that were announced on June 5. De Gucht announced the decision to impose a provisional 47.6 percent antidumping duty on Chinese solar panels as of August 6. Due to exceptional

market circumstances, they allowed a two-month period during which the duties would be set at as little as 11.8 percent. “This case has been special both because of its size, but also because of the sector concerned,” De Gucht said. “On the one hand, we could not accept a situation where Chinese dumping would destroy the European solar panel industry. On the other hand, we were not interested in a solution leading to a shortage of supply in Europe and to overly negative effects on downstream industries.” Solar panel deployment is important for Europe’s plan to reduce CO2 emissions. Due to its ambitious climate policy, Europe is the world’s top market for solar panel technology. He said Europe will continue to rely on solar panel imports in the future, even when the injurious effects of the dumping will have been eliminated and the EU industry will have recovered. “The solution we found

is targeted and innovative,” De Gucht said. “The Chinese suppliers have agreed to a voluntary price change, where they commit to stop dumping and keep prices above a certain floor. In return, those companies who participate in this engagement do not have to pay the anti-dumping duties.” This price adjustment will apply only for an annual volume that covers part of the overall European market. For the rest, any Chinese exports exceeding this annual volume will be charged the higher antidumping duty. “It means that the segment of the market that cannot be satisfied by European supply [will have] a minimum import price,” he said. “By setting a floor price, the downward pressure on prices should come to an end.” In the other segment of the market, European suppliers will have to compete with the rest of the world. De Gucht said he disagrees with critics who say

the EU is giving in to China and that this agreement will destroy the European solar panel industry. When the price adjustment enters force, European suppliers will have a shield against Chinese dumping – especially from non-participating exporters, he said. Those exporters account for 30 percent of China’s solar panel makers. The other 70 percent of Chinese suppliers will skirt anti-dumping duties by raising their prices until the year’s baseline sales are met. After that point, they will be selling to a market that European suppliers are unable to cover, he said. Economists expect the demand for solar panels in Europe to continue to grow. “I believe that this solution will remove all injury to the European industry. It is equivalent to imposing provisional duties for all Chinese exporters,” he said. “The effect will be that the European industry will have the space to regain its previously held market share.”

Background

The agreement follows weeks of intensive talks after the EU imposed provisional anti-dumping duties on imports of Chinese solar panels on June 6. Price adjustment is an amicable solution in trade defense and is permitted by the WTO and EU law. In this case, the duty is replaced by a minimum import price. Exporting Chinese companies who agree to the terms will be exempted from normal anti-dumping duties. The terms were proposed by Chinese solar panel makers, who were represented by the Chinese Chamber of Commerce in the talks. The exact minimum price is adjusted to match the circumstances of the solar panel market and is based on several years of analysis and evaluation. Further details of the arrangement will be released following its adoption by the European Commission.

BEIJING TODAY

Editor: Zhao Hongyi Designer: Zhao Yan

Korean children’s carnival closes out summer holiday

By Liu Xiaochen The Korean Cultural Center is hosting a carnival of drama, music and science for children this month. Titled Alpha Korean Children Play Carnival, the events will be at 751D-PARK’s LIVETANK in 798 Art Zone, Chaoyang District. The carnival offers a chance for children to appreciate and interact with diverse arts and experience science hands on. Other activities include a Korean children’s repertoire, fresh fashion performances and advanced educational ideas for domestic students. The recreational activities are designed to promote cultural exchanges between Chinese and South Korean children. The carnival brings a magical close to summer and introduces South Korean children’s culture through stage and other performances. When: August 1 to 25 Where: LIVE-TANK in 751D-PARK, 798 Art Zone, Chaoyang District Children’s plays: 10:30 am to 3 pm, August 3-4 Children’s science show: 10:30 am to 3 pm, August 10-11 Music: 10:30 on August 17-18 and 24-25 Photos provided by haott.com


August 16 2013

Dutch Fund leads in designing new Beijing

CFP Photo

Beijing is plotting its course for future growth. By Liu Xiaochen Representatives of the Dutch Fund for the Creative Industries visited Beijing last month to begin researching the fund’s newest Chinese project: Beijing Towards 2050. Bruni Hofman, head of international affairs for the Dutch Fund, and project manager Thijs van Spaandonk, a representative of the architecture rm VenhoevenCS, led

the group in nding possible partners for the project and meeting with representatives of Beijing Design Week. Beijing Towards 2050 will focus on China’s urbanization – specially, how the Dutch approach to urban planning can be adapted for China. The duo, together with representatives from Beijing Design Week, met with many experts such as architects,

urban planners, fashion designers and magazine editors for brainstorming sessions that identied current key issues in China’s urban expansion. In addition to local experts, they also met with Huang Yan, director of the Beijing Municipal Commission of Urban Planning, to discuss a project outline and to learn more about the con-

crete issues with which the commission deals. Apart from being a research trip, the Dutch Fund is attempting to nd new ways to engage the local government in its urban development planning. The project will be in the design phase through 2014. During the next year the Dutch Fund is planning a series of workshops in several

Chinese cities. Beijing Design Week 2013 will serve as the project’s ofcial launch. Presentation of results from the rst year will be part of Beijing Design Week 2014. The goal of the workshops is develop a Sino-Dutch approach to long-term and spatial planning that is relevant for specic Chinese cities and regions.

Commerce & consulates

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Opera fans learnt about Figaro at the Italian Embassy first part of Wolfgang Amadeus Mozart’s three Italian farces. Mozart created the opera

when he was only 29 years old. This play premiered at Vienna Castle Theatre on May 1, 1786: the Italian pre-

Photo by Liu Xiaochen miere came years later at La Scala Theatre in Milan on March 27, 1815. Guccia showed stills from

the Le nozzedi Figaro at the lecture and analyzed the music and setting for each piece. The analysis helped Chinese audience members to appreciate Mozart’s musical genius. “I think Mozart had a very high level of musical talent. In foreign countries, such as here, his work is accepted and appreciated by a small group of people. But today I was surprised to see so many people who could truly understand,” he said. The duration of the opera is three hours. It will be performed four times from August 15 to 18. Two of the performances will use Italian actors. At the end of this month, the Italian Cultural Center will hold a second lecture on the opera Le Bal Masque, which plays from September 5 to 8.

BEIJING TODAY

By Liu Xiaochen Fans of Italian opera have extra cause to celebrate this month with a new presentation of Le nozze di Figaro. To help fans learn more about the upcoming opera, the Italian Cultural Center at the Embassy of Italy invited director Giuseppe Guccia to speak about Figaro. Before coming to China, Guccia was the art director of several famous opera theatres in Italy. His experience includes the Cagliari Opera House, the Palermo Massimo Theatre, the Seville Opera House and the Toledo Opera Festival. Since March of 2011, he has been directing opera at the National Grand Theater, where he works with Chinese actors, assigns the production team and assists in theatre leadership selection. Le nozze di Figaro is the

Editor: Zhao Hongyi Designer: Zhao Yan

Italian Cultural Center explains Mozart’s opera


August 16 2013

Travel

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Experience the Yongding River

CFP Photos

BEIJING TODAY

Editor: Zhao Hongyi Designer: Zhao Yan

View of the Yongding River Course Park By Liu Xiaochen As a semi-arid city, Beijing’s lakes and rivers get little attention from travelers. But residents of the south side know the Yongding River, a well-kept secret in spite of being the capital’s longest waterway. The river is gradually gaining popularity as a weekend getaway with beautiful scenery and excellent tourism facilities. The Yongding River ows for more than 740 kilometers, snaking through Shanxi, Inner Mongolia, Hebei, Beijing and Tianjin before emptying into the Bohai Sea. In Beijing, the river ows from Mentougou District through districts of Fengtai and Shijingshan. Yongding River Course Park, the rst large manmade park beside the river, opened in 2011. The associated river course connects scenic spots in Mencheng, Lianshi, Xiaoyue and Wanping Sihu, where visitors can appreciate the waterscape

and distant mountains and enjoy sports. Yongding River Park is another stopover located in Mentougou District. The 15,000-square-meter cultural leisure park is located in the Yongding River Green Ecological Corridor. The park is notable for its large deck and collection of sculptures that depict the river’s legend and history. Yongding River Forest Park, at the intersection of Mentougou, Shijingshan and Fengtai, was formerly the largest source of dust on the capital’s west side. The former 42-meter-deep sands were turned into an ecological forest resembling a large bunker. Now it a popular leisure site for people looking to exercise or enjoy the river. Another stretch of the Yongding River is anked by mountains and deep ravines. Highway 109 runs along this section, which connects such tourist destinations as Pearl Lake, the Luopoling Reservoir, the Zhaitang Reservoir

Symbolic sculpture and pagoda in Yongding River Park

Trails in the Yongding River Forest Park

and Sanjiadian Gate. The lower reaches of the Yongding River have gentler water that is suitable for rafting. Rafting through the canyon area is a fun way to experience nature, and has been one of the top entertainment activities in the Beijing-Tianjin-Zhangjiakou area since 1995. Yongding Tower, located in Yingshan, is another landmark beside the river. The nine-story octagonal tower, standing almost 70 meters, broke ground in August 2011. When completed, visitors will be able to climb to the top of the tower to view the Garden Expo and the whole of Beijing. Each level of the tower has a 360 degree viewing balcony that can support as many as 100 people. There are three elevators inside. After the 9th China (Beijing) International Garden Expo, the tower will remain as a historical and cultural museum focused on the Yongding River.

Mount Hua aims to be top retreat for Beijingers By Liu Xiaochen Mount Hua Scenic Spot held a promotion event at he Lao She Teahouse in Dongcheng District on August 2. As part of the promotion, the organizers showed off scenic photos taken by more than 50 groups of tourists to Mount Hua. Mount Hua is located in

Shaanxi Province and is one of China’s ve sacred mountains. With an altitude of 2154.9 meters, it ranks as the tallest of the ve mountains. Mount Hua has more than 230 scenic spots, many of which are Taoist temples. Director Huo Wenjun of the Mount Hua Scenic Area Commission said Mount Hua is in a phase of rapid

tourism development. “The amount of tourists and related business income is growing every year. The Mount Hua Scenic Area is continuing to develop its cultural and tourism resources to become a modern resort destination with fine food and spas,” Huo said. “At present, Mount Hua’s tourism is moving in a new

direction toward the outskirts of popular trends. It’s offering more experiential tourism opportunities and new services to support its vast number of visitors,” he said. The commission also announced a new promotional activity where it will provide 800,000 yuan worth of Mount Hua tourism ticket packages to Bei-

jingers, including 2,000 tickets to Zhangbei and free admission to the Zhangxi Western Cableway. Representatives of travel agencies from the Shaanxi Provincial Tourism Bureau, the Mount Hua Scenic Area Commission, Beijing Tourism Committee and the China Tourism Associations attended the event.


August 16 2013

Event Pop Shop 2013 at The Hutong Bring your own high-quality clothes or jewelry or purchase nice, new ones for cheap. It’s all for charity at The Hutong. You can drop off clothes at The Hutong on August 16 after 5 pm or August 17 before noon. Other times can be arranged if you phone in advance.

All clothes will be priced from 10 to 100 yuan. Don’t have clothes to donate but want to help? Donate alcohol for the bar or volunteer on the day of the event. Drinks and food will be available on The Hutong’s roof.

Guide to protecting your health

providing a China healthcare orientation seminar. Dr. Michael Couturie, a family practitioner, will discuss key health risks in China; common medical issues; how to navigate the Chinese healthcare system; and how to prepare for emergencies. The session will highlight the most important aspects of staying healthy in China, looking after your family and ensuring you are prepared for any emergency.

Living in China can be worrisome: especially when it concerns your family’s health. From a different healthcare system to unfamiliar risks, managing your family’s wellbeing can be overwhelming. To help you understand the Chinese system, International SOS is

Where: International SOS, Room 105, Building 1, Kunsha Building, 16 Xinyuan Li, Chaoyang District When: August 25, 6-9 pm Cost: Free RSVP: seminar@internationalsos.com

Where: 1 Zhongxiang Hutong, Jiudaowan, Dongzhimen Wai Dajie, Dongcheng District When: August 16-17 RSVP: info@thehutong.com Contact: sophia.mckinnon@gmail.com (English or Chinese)

Scarlett Peach speed dating

Taoerwang.com, in partnership with Scarlett Wine Bar and Restaurant, is hosting a new speed dating event for young professionals that it calls Scarlett Peach. Book online at Yoopay and secure your place. If you are unable to pay online, contact the organizer

for an alternative solution. During the event, male guests will change seats every given period of time to allow everyone to socialize with new people. Cards and drink coupons will be presented to each participant upon check-in. Restrictions: • All participants must speak English • Men must be between the ages of 25 and 35 • Women must be between the ages of 23 and 33 • All participants must be active

Classieds

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Where: Hotel G, 7A Gongti Xi Lu, Chaoyang District When: August 25, 6-9 pm Cost: 200 yuan per person

Dining

Sports The People’s Run

Join HeyRunning on August 25 for a 5 kilometer time trial beginning from Chaoyang Park’s west gate. Race against yourself, the clock or other runners who will join you at the starting line. The event falls on the last Sunday of each month so you can track your progress and have a great time. No need to bring anything but yourself and your sports gear. Runners who are not members of the Fall 2013 HeyRunning Camp must pay 30 yuan. Where: Chaoyang Park, 1 Nongzhan Nan Lu, Chaoyang District When: August 25, 11:30 am – 12:30 pm (catch the HeyRobics warm-up at 11:30 am; race begins at 11:45) Cost: 30 per person Tel: Dragon 18810337430 (Chinese), Neil 18710144679

Summer smoothies

DI Chinese Restaurant is serving natural and delicious smoothies with avors sure to keep you cool and refreshed. Aspire Rewards members and Priority Privilege members can enjoy a 10 percent discount. Where: DI Chinese Restaurant, InterContinental Beijing Beichen, 8 Beichen Xi Lu, Chaoyang District When: Until August 31 Cost: Price subject to 15 percent gratuity charge Tel: 8437 1333

Marques de Caceres Wine Dinne Founded in 1970 by Enrique Forner in Cenicero, the heart of Rioja Alta, this bodega is considered one of the top ambassadors of Spanish wines. Having spread its name to every corner of the globe, this family bodega continues to be a benchmark for the region. “Wine means everything to us” is the family motto.

CWS and Kempinski Hotel Beijing are delighted to welcome Xavier Vincente, a representative of Marques de Caceres, to present this exclusive dinner. Where: Kempinski Hotel Beijing, 50 Liangmaqiao Lu, Chaoyang District When: August 30, 7-10 pm Cost: 488 yuan per person (15 percent gratuity)

Great Leap Brewing hosts second The Chef & the Brewer Join Great Leap Brewing and Chef Andreas Block, of The Fairmont Beijing’s The Cut, for another meal of memorable eats and drinks. Chef Andreas Block has created a gourmet beer inspired four-course brunch for the family. The brunch pairings will be hosted by Chef Andreas Block and brewer Tobias

Palmer at Great Leap’s Flagship Brewpub on Xinzhong Street. Where: Great Leap Brewing Flagship Brew Pub, 12B Xinzhong Jie, Dongcheng District When: August 18, 11 am – 3 pm Cost: 300 yuan per person RSVP: liz@greatleapbrewing.com (By Jackie Zhang)

Editor: Zhang Nan Designer: Zhao Yan

From now until the end of September, Xu Xian Lou is presenting an elaborate summer menu with 22 healthy dishes Chef Luo created after a trip to South China. The menu features contrasting avors and techniques for some surprising compositions. Whet your appetite with his

“shrimps with preserved plum juice and liquor sauce” or the healthy “kalimeris and tofu salad.” Then move on to more complex tastes like “mixed vegetables with shrimp in tofu rolls and dried bamboo shoot soup.” Indulge in “stewed spicy bamboo shoot with special rice balls” and “braised channel catfish in Tonglu spicy sauce.” The menu also includes “steamed, mixed shed in Ningbo cuisine” and “mixed traditional Xihu dessert plate,” a symbol of Yue Fei’s victory in the Song Dynasty. Where: Xuxian Restaurant Lounge, west gate of Beijing Worker’s Stadium, Chaoyang District When: Until the end of September Tel: 6551 8812

BEIJING TODAY

New summer promotion at Xu Xian Lou


August 16 2013

NE•TIGER designs bridge heaven, nature

News Release

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NE•TIGER unveiled its new fur clothes for the coming winter seaon on July 27 at Harbin’s Central Street. This year, NE•TIGER’s design theme is “essence from the heaven, returning to the nature,” a slogan which embodies the beauty of the natural creations and the harmony between nature and humanity. In the urban forest of reinforced concrete, glass and dust, we often forget the scents of flowers, grass and earth. Even when enjoying the convenience of developed urban existence, a longing for nature is never far from our hearts. As China’s top luxury brand, NE•TIGER is known for its luxurious quality, exquisite craftwork and unique designs. It is the foremost producer of fur apparel in China. This year, NE•TIGER’s designs are intended to bring out the inherent soft luster and rich texture of its furs. The colors of the natural world were a major inspiration for NE•TIGER’s design team. Light yellows, claret reds, soft orange pinks, elegant sapphire blues and fresh

greens were among their favorites. The fierce contrast of several colors in one fur is a visual feast. The abundant changes between collars and sleeves, together with different styles of belts and pants, make this year’s style similar to collage. All the furs NE•TIGER is using this year were sourced from the four top international top fur auction houses: North American Fur Auctions (NAFA), SAGA Furs of Scandinavia, Kopenhagen Fur and American Legend Auctions. All the furs are eco-friendly and harvested from farmed animals. The chemical makeup of the pelts is 30 to 50 percent water, 55-75 percent protein, 2-29 percent fat and no more than 2 percent inorganic salts and carbohydrates. A fur buried underground can completely degrade within a month, making fur the most eco-friendly material. NE•TIGER presents furs that not only keep people safe from the cold but which also embody China’s unique fur culture and its luxury product history.

BEIJING TODAY

Editor: Zhang Nan Designer:Tian Hu

Tinman Arts opens competition to promote education App Tinman Arts, a developer of children’s Apps, recently organized a competition to encourage young parents to show off their children’s ability. “I’m a Little Painter,” the competition, was hosted in collaboration with Baobaoshu. To promote its latest child-care concepts and products, Tinman Arts has also launched a specially-designed online platform, okizi.cn, for young parents. Wei Wei, the founder of Tinman Arts, established the company in 2011 to develop software that would encourage children to read using mobile platforms. The company has released more than 50 cartoon books in Apple’s App Store, several of which made the recommended list for new books in English. Tinman Arts has the advantage of creating wholly original works.

Wei, who studied art during his university years, places high demands on his employees’ creative ability. “At present, the typical children’s book Apps are exemplified by Apple

Tree Books and Rye Studio. They are beautiful and exquisite in appearance,” Wei said. “But the contents of Tinman Arts’ works are more original – more creative.”

Tinman Arts has six series with memorable characters. Each is targeted to suit the habits and emotions of young readers and to facilitate their education. But developers have a hard time earning money with educational software in the App Store. In Wei’s master plan, the App Store is just one channel to build brand awareness and amass a following of dedicated users. “It’s an efficient way to let more people know that Tinman Arts is out there,” he said. In the future, he hopes the company can grow to become a media group that publishes comics, books, cartoons, Apps and other resources for early childhood education. “Developers can earn a lot of money by creating serial works with strong original content,” Wei said.


Beijing Today Commerce (August 16, 2013)