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CHIARA FERRAGNI REDKEN GLOBAL FASHION AMBASSADOR

Born in Cremona, Italy, Chiara has a true passion for fashion and beauty. Her award-winning blog The Blonde Salad is a go-to style resource for fashionistas around the globe. As Redken’s Global Fashion Ambassador, she travels to Fashion Week in New York, Paris and Milan to discover the season’s latest looks and share them with her followers on Instagram and Twitter.

TRACEY CUNNINGHAM REDKEN CREATIVE CONSULTANT FOR HAIRCOLOR

One of today’s top colorists, Tracey Cunningham has a starstudded client list that reads like a “who’s who” of Hollywood. Her keen eye for detail and obsession with natural-looking haircolor make her the top choice for celebrities who need to make a splash on and off the red carpet. She works with Redken to create seasonal trend collections and define the latest looks in haircolor.


wHO

Style icon Chiara Ferragni

WHAT

Haircolor touch-up with celebrity colorist Tracey Cunningham

WHERE

The Redken Exchange in NYC

WHY

To create the perfect blonde – just in time for Fashion Week!


THREE OF A KIND Chiara kicked off New York Fashion Week with a sleek three-part pony. What makes this look stand out is the black wrapping around each tail, which contrasts perfectly with Chiara’s blonde. A little tough, a little glam – ideal for front row at Rag & Bone.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Layer on small amount of velvet gelatine 07 and use a paddle brush to blow-dry hair smooth. › Once completely dry, separate hair into 3 sections › Take the first section from the top of your ears to your crown and the second section from the middle of your ears. This leaves your nape. Clip each section to isolate. › Start in the front of the first section, reapply velvet gelatine 07 to slick back hair. You want a tight, smooth look – it might take a couple of tries to get it perfect. Don’t worry, you’ll get it! › Apply more velvet gelatine 07 to create a wet look and secure with a hair elastic. Repeat for each section. To recreate Chiara’s look, take some black hair tape and wrap around each elastic. › To finish, mist quick dry 18 for fast drying, long lasting hold. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender through the ponytail and brush through gently to refresh style and enhance texture.


CHIC SWEEP

Sometimes, a simple style makes a big statement. Case in point: Chiara’s easygoing side-sweep, which earned The Blonde Salad blogger her most Instagram likes yet. “My followers responded really well to this look,” says Chiara. “It’s a record with 65,000 likes! I love it because my followers can easily recreate it and make it their own.”


GET THE LOOK 1

PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Working in sections, layer duo shield 07 throughout for shape with high shine. › Make a deep side part and blow-dry with a paddle brush until the hair is nearly dry. › Use a fine-tooth comb to control the direction of the root area. › Once hair is dry, separate the top from bottom and secure with clips. › Mist iron shape 11 throughout. Starting in the bottom section, flat-iron hair to create a smooth finish. Repeat throughout the top section. › Shake powder grip 03 onto roots and lengths, then sweep hair across your forehead and bobby pin at eye level. › Finish with fashion work 12 for versatile control. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender to refresh style and enhance texture.


BLONDE ATTRACTION For the Diane von Furstenberg and Y-3 shows, Chiara turned up the volume on her hair and her wardrobe with a sexy 70s inspired blow-dry and a beautifully billowy dress. The look transitioned perfectly to the Socialyte Awards, where Chiara was honored as Blogger of the Year.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Apply guts 10 to the root area and layer thickening lotion 06 all-over. › Blast hair with your blow dryer (lengths only) until it’s about 70% dry. Now use a large round brush to blow-dry in small sections. Direct the roots up and away from your head for maximum volume. › When you reach the mid-length of each section, twist the handle of the brush vertically – this will create loose waves with body and movement. › Mist forceful 23 on each twist before releasing and allow sections to cool. › Once hair is cool, break apart the twists to create a full-bodied look. › To add a little extra volume, backcomb lightly at the root area and finish with a light mist of forceful 23. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender to refresh volume and waves.


FEELING KNOTTY Chiara’s look for the nautical-themed Tommy Hilfiger show? Knotted braids paired with beachy waves – plus a shipshape blue-and-white-striped Tommy Hilfiger suit to match.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Rub a small amount of aerate 08 in your hands and smooth throughout hair. › Blow-dry hair with a medium round brush to create waves. › Now make a deep side part and create a section that runs above your ear. Clip the rest of your hair out of the way for now. › Rub 2-3 drops of Diamond Oil Shatterproof Shine through your hands and create a knot braid (or French braid) down the side. › Rub 2-3 more drops of Diamond Oil Shatterproof Shine through your hands, then take two small sections above the knot braid and create two small braids (they should hang over the side braid). Make another small braid on the deep side, coming from under the fringe. › To finish, mist on quick dry 18 and smooth all the braids, then pin in place. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender to refresh volume and waves.


SLEEK MOVE

Chiara chose a menswear-inspired hat to complement her black dress and ankle boots – the ideal look for dashing to and from fashion shows. “If you’re planning to wear a hat, go with a sleek and straight look,” says Redken Artist Jorge Joao. “That way, you can take the hat on and off and your hair still looks great.”


GET THE LOOK 1 PRIME: › Apply 2-3 drops of Diamond Oil Shatterproof Shine throughout mid-lengths and ends. › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Make a deep side part, then use a paddle brush to blow-dry hair smooth. › Take very small sections and mist iron shape 11. › Use a flat iron on each section for super-sleek results hair › To banish flyaways, lightly mist on shine flash 02. › Finish with a light mist of forceful 23 for strong, touchable hold. 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender and brush through to refresh style.


WAVES AHEAD

You can never go wrong with polished waves. Chiara paired hers with a floral mini, a classic quilted bag and her favorite black chapeau for a look that was chic and playful. Key to creating these waves: “Use different sized curling irons,” says Jorge. “That way you get the most natural looking waves.”


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Apply thickening lotion 06, then layer on full frame 07 to protect and build volume throughout. › Make a side part and blow-dry with a large boar bristle round brush. › Mist hot sets 22 throughout. › Alternate using multiple sized irons (try ½”, ¾” and 1”), and wrap vertical sections around the barrel. Allow sections to cool. › Once curls are cool, rub 2-3 drops of Diamond Oil Shatterproof Shine into your hands and separate each curl to create a loose, wavy look. Brush through lightly if needed. › Mist on control addict 28 for brushable hold. 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender throughout hair refresh waves.


MILAN


POMP & CIRCUMSTANCE

A pretty pompadour with loose lengths earned Chiara plenty of attention in Milan. Paired with leather shorts, over the knee boots and a studded top, this rock-chic look took fashion to new heights.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Layer on guts 10, focusing on root area for incredible volume. › Divide hair into 2 sections (top and bottom) and secure. › Use a paddle brush to blow-dry the bottom section, then use a Denman type brush to blow-dry the top section. › Once hair is dry, separate the sides and clip the top section out of the way for now. › Comb the sides back, making sure to keep them neat and tight, and secure each side with a bobby pin. › Unclip the top section. To create more height, start in the back of the section, and mist quick tease 15 in the root area and tease. Continue spraying and teasing until you reach the front, almost to the hairline. › Use a Mason Pearson type brush to smooth surface. Establish the lift, create the pompadour shape, then pin at the back to keep in place. › Use a large curling iron to curl the remaining lengths. › To finish, reapply quick tease 15 to lock your look in place 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender throughout lengths and brush gently to refresh style.


ROLL PLAY

A playful heart print and a leather pencil skirt brought together fun and sophistication on the streets of Milan. Chiara’s rolled side ponytail finished off the look with sleek shine and an unexpected shape.


GET THE LOOK 1 PRIME:

› Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Layer a quarter sized amount of velvet gelatine 07 throughout for humidity and frizz protection. › Make a side part. Use a paddle brush to blow-dry the root area, then use a large round to blow-dry the mid-lengths and ends. › Separate hair into 2 sections: front and back. On the heavy side of the part, divide hair from the high point to the top of the ear. › Release the back section and mist Pillow Proof Blow Dry two day extender through the lengths for extra grip. › To create the twist, take a section behind the ear and roll upward towards the head. Continue around the back, adding more hair into the roll until complete. Secure with elastic. › Release the front section and mist Pillow Proof Blow Dry two day extender through the lengths. Smooth the surface area into place with a boar bristle brush, then repeat the twist. When both sections join behind the ear, wrap the remaining lengths from the front section around the base of the ponytail. Secure with a pin. › To perfect the ponytail, spiral-wrap 3-4 vertical sections around the barrel of a 1” curling iron. › To finish, mist on fashion work 12. 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender on the ponytail and brush through gently to refresh style and enhance texture.


WAVE BRIGADE

Chiara joined the fashion regiment with a military-inspired cap and a leather jacket with plaid detailing, knotted just so around her waist. Softly tousled waves gave the look the perfect dose of girlish glam.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Apply a dime-sized amount of outshine 01 throughout to fight frizz and fly aways. › Blow-dry with a medium round brush. Twist sections before releasing to create natural-looking waves and movement, and use the cool shot on your blow dryer to help lock-in waves. › To refine waves, mist iron shape 11 section by section for heat protection, and spiral-wrap sections around a 1” curling iron. Continue until the desired result is achieved. Allow sections to cool. › For undone texture, turn your head upside down and shake hair out with your fingers, then flip your head back up. › Smooth waves into place, and finish with fashion work 12 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender throughout hair and brush through to refresh style and enhance texture.


FAUX FABULOUS

What’s a long-haired girl to do if she wants to try the bob trend? Go faux, of course. Jorge created this chic faux bob for Chiara’s first day of Paris Fashion Week. She paired it with a classic cotton-candy pink jacket, but kept the look modern and playful with fur-accented accessories.


GET THE LOOK 1 PRIME: › Apply 2-3 drops of Diamond Oil Shatterproof Shine through mid-lengths and ends. › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Layer thickening lotion 06 all-over to build body. › Make a side part and blow-dry, making sure to keep some volume at the roots. › Mist iron shape 11 section by section. › To create natural-looking waves, curl the hair using different size irons. › Take the length at the back, roll it under and pin at the nape. Now take the length at the sides, pull it back to the pinned hair at the nape, and join together. Pin in place. › Smooth top area into place, and let a few pieces fall naturally, like Chiara’s, for a relaxed look. › Finish with quick dry 18 for hold and shine. 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender throughout the hair re-pin into a faux bob.


BELLE OF THE BALL

A dramatic ballgown skirt paired with a sheer white tee and black underpinnings brought a bit of punk-rock glamour to the Tuileries for Paris Fashion Week. Redken Artist Jorge Joao created a subtle, romantic updo to complement the look and let Chiara’s style shine.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Rub a small amount of mess around 10 in your hands and apply throughout hair. › Blow-dry with a medium round brush to create wave and movement. › Mist on fashion waves 12 section by section. › To set volume in the top and crown area, wrap sections around a large barrel iron and pin to cool. › Take vertical sections and continue curling through remaining lengths. › Start in the crown area and move forward, shaking a small amount of powder grip 03 on the roots as you go. Work section by section, and don’t over-apply. › Loosely gather hair into a low ponytail and secure with an elastic. › Shake additional powder grip 03 on the lengths of the ponytail. › Gather the hair and twist around the base of the ponytail. Pin into place, letting a few front layers fall loose naturally. › Mist on quick dry 18 to keep your look in place. 3 EXTEND: › The next day, mist on Pillow Proof Blow Dry two day extender throughout hair and re-do your twist.



Behind the shades