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BEHIND THE SHADES

SPRING/SUMMER 2014 FEATURING CHIARA FERRAGNI REDKEN GLOBAL FASHION AMBASSADOR


BEHIND THE SHADES

SPRING/SUMMER 2014 FEATURING CHIARA FERRAGNI REDKEN GLOBAL FASHION AMBASSADOR


READY TO GO BEHIND THE SHADES? Come along on a fashion-packed journey as fashion blogger and street style star Chiara Ferragni attends Fashion Week in New York, Paris and Milan. The first stop? The Redken Exchange in New York City for a haircolor touch-up by Tracey Cunningham.

Read on to check out Chiara’s daily looks, created by Redken Artist Jorge Joao, and get inspired to create your own amazing style.


NEW YORK FASHION WEEK SS 14


THREE OF

A KIND

Chiara kicked off New York Fashion Week with a sleek three-part pony. What makes this look stand out is the black wrapping around each tail, which contrasts perfectly with Chiara’s blonde. A little tough, a little glam – ideal for front row at Rag & Bone.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Blow-dry hair smooth with a paddle brush, then separate into 3 sections. › Create a center part and then split hair into 2 sections: top and bottom. Secure in clips. › Take the first section from the top of your ears to your crown and the second section from the middle of your ears. This leaves your nape. Clip each section to isolate. › Mist fashion work 12 on each section once you release from the iron, this will speed up the cooling the hair. › Starting in the front of the first section, use velvet gelatine 07 to slick back hair. You want a tight, smooth look – it might take a couple of tries to get it perfect. Don’t worry, you’ll get it! › Apply more velvet gelatine 07 to create a wet look and secure with a hair elastic. Repeat for each section. To recreate Chiara’s look, take some black hair tape and wrap around each elastic. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender through the ponytail and brush through gently to refresh style and enhance texture.


DAY 1 NEW YORK


THREE OF

A KIND

Chiara kicked off New York Fashion Week with a sleek three-part pony. What makes this look stand out is the black wrapping around each tail, which contrasts perfectly with Chiara’s blonde. A little tough, a little glam – ideal for front row at Rag & Bone.


GET THE LOOK 1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Blow-dry hair smooth with a paddle brush, then separate into 3 sections. › Create a center part and then split hair into 2 sections: top and bottom. Secure in clips. › Take the first section from the top of your ears to your crown and the second section from the middle of your ears. This leaves your nape. Clip each section to isolate. › Mist fashion work 12 on each section once you release from the iron, this will speed up the cooling the hair. › Starting in the front of the first section, use velvet gelatine 07 to slick back hair. You want a tight, smooth look – it might take a couple of tries to get it perfect. Don’t worry, you’ll get it! › Apply more velvet gelatine 07 to create a wet look and secure with a hair elastic. Repeat for each section. To recreate Chiara’s look, take some black hair tape and wrap around each elastic. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender through the ponytail and brush through gently to refresh style and enhance texture.


1 PRIME: › Shake well and mist Pillow Proof Blow Dry express primer onto damp hair. 2 STYLE: › Blow-dry hair smooth with a paddle brush, then separate into 3 sections. › Create a center part and then split hair into 2 sections: top and bottom. Secure in clips. › Take the first section from the top of your ears to your crown and the second section from the middle of your ears. This leaves your nape. Clip each section to isolate. › Mist fashion work 12 on each section once you release from the iron, this will speed up the cooling the hair. › Starting in the front of the first section, use velvet gelatine 07 to slick back hair. You want a tight, smooth look – it might take a couple of tries to get it perfect. Don’t worry, you’ll get it! › Apply more velvet gelatine 07 to create a wet look and secure with a hair elastic. Repeat for each section. To recreate Chiara’s look, take some black hair tape and wrap around each elastic. 3 EXTEND: › The next day, mist Pillow Proof Blow Dry two day extender through the ponytail and brush through gently to refresh style and enhance texture.


DAY 2 NEW YORK


CHIC

SWEEP

Sometimes, a simple style makes a big statement. Case in point: Chiara’s easygoing side-sweep, which earned The Blonde Salad blogger her most Instagram likes yet. “My followers responded really well to this look,” says Chiara. “It’s a record with 65,000 likes! I love it because my followers can easily recreate it and make it their own.”


MILAN FASHION WEEK SS 14


PARIS FASHION WEEK SS 14


PARIS FASHION WEEK SS 14

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