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Consumer Confidence Tracker September 2013 PREPARED BY: Luke Reaper Behaviour & Attitudes J.4393


Introduction  This report presents the findings of the latest phase of the Behaviour & Attitudes’ Consumer Confidence Tracker.

 Survey results for this phase are based on a sample of 1,001 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland.  All interviewing on the survey is conducted on our fortnightly face-to-face Barometer by trained members of the B&A field force working under ESOMAR guidelines.  Fieldwork on the latest wave was carried out between 6th and 20th September, 2013.

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About Behaviour & Attitudes  Behaviour and Attitudes is Ireland’s largest and most experienced independently owned research company.  We pride ourselves on having the most experienced director team in Ireland. All projects have a director involved.  Established over 25 years ago, Behaviour and Attitudes provides a full range of market research services, ranging from CAPI, CATI, online and of course qualitative.  Specialist sectors include: Retail & Shopper, Technology & Telecoms, Media, Financial, Political & Social, Polling, Automotive, Healthcare and Public Sector & Utilities.  For more information please visit our website at: www.banda.ie or contact us on +353 1 2057500.

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Findings


Summary  In line with other economic indicators such as the recent CSO Residential Property Price Index (year to August 2013) consumer confidence for the coming year has risen significantly. Although still negative, confidence is now at its highest point since we entered the IMF Bailout in 2010. Thus the momentum for recovery appears to be picking up pace. If we also factor in the recent ESRI 2014 growth forecasts the picture is one of increased positivity.  However, a two-paced recovery in sentiment is evident. While both Dublin and outside Dublin are displaying more positive sentiment toward the economy, Dubliners are significantly more positive, and the gap regionally is widening.  The divisions in our society are also evident with the middle-upper class (ABC1) and the farming sector (F) significantly more positive in outlook compared to the blue collar (C2DE) sector.  Despite a budget looming, less negativity exists regarding personal finances for the year ahead. However we need to be cognisant of the sharp divide between the white and blue collar sectors. Also those over 35 years of age are more negative regarding their income next year. Note this cohort has more responsibility and are more conservative in outlook.

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Summary  Our discretionary income measure is also indicating a stablisation after five years of decline. However, note we are still at 2001 levels.  We are also witnessing a recovery or at least a levelling off in the perceived ability to save. Again the Dublin region is less negative compared to those outside Dublin across 2013.  Overall any growth in personal financial perceptions is finely balanced. We must remember that the Irish consumer is sensitive, as is the Irish economy, to external reports and trends. However consumers, especially those in Dublin, have a more positive outlook towards 2014. It will be important to track and understand how the various cohorts of our society emerge from these ‘dark times’ as we are witnessing societal divisions.

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Summary ď Ź The table below summarises the net scores for each element of the September survey, alongside those from previous waves since 2010. Pre 2008 Historic Low

2010

2011

2012

2013

Net Scores

Net Scores

Net Scores

Net Scores

Date

Net Score

Date

Score

Mar

July

Nov

Jan

April

July

Nov

Mar

May

Sept

Nov

Feb

Apr

July

Sept

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Economy - looking back a year

Nov '02

-62

-81

-50

-82

-86

-72

-59

-69

-64

-56

-57

-62

-51

-53

-46

-27

Economy - looking forward one year

Nov '02

-63

-54

-20

-74

-70

-58

-45

-64

-52

-44

-50

-60

-39

-44

-36

-18

Personal income looking back a year

Nov '02

-40

-65

-43

-67

-72

-64

-50

-59

-61

-56

-52

-60

-52

-55

-47

-38

Personal income looking forward a year

Nov '02

-20

-54

-33

-65

-69

-55

-43

-57

-50

-49

-52

-52

-48

-54

-47

-34

Personal assets looking forward one year

Jan'02

-2

-49

-26

-55

-50

-44

-31

-41

-39

-28

-31

-33

-21

-29

-20

-10

Purchasing intentions the year ahead

Nov '02

-24

-51

-36

-56

-67

-55

-37

-51

-46

-40

-44

-48

-43

-43

-40

-29

Savings - the year ahead

Nov '02

-35

-53

-37

-54

-60

-54

-39

-50

-51

-42

-45

-52

-44

-48

-44

-31

Although still negative, our confidence in the economy for the coming year is at its highest point since we entered the IMF Bailout in 2010. And for the first time over the last 4 years, more positive purchasing intentions have emerged. The value of personal assets and income are also showing positive movement for the year ahead.

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Economy – Looking Back COUNTRY IS NOW ‌

LONG TERM

2011

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Better off

13%

6% 2% 5% 5% 7% 7%

7% 23%

29% 31%

22%

Same

July

Nov

17% 27%

19% 27%

Mar

May Sept

2013 Nov

6% 8% 8% 5% 24%

29% 28%

28%

Feb

April July

9% 9% 10%

31% 28%

34%

Sept

18%

35% 38%

42% 45%

50% 46%

91% 70%

66%

Worse off

Apr

2% 5% 7% 6% 10%

18% 19%

23%

27%

Jan

2012

88% 77%

76% 76% 66%

66%

75%

53% 35%

70%

67% 62% 64%

60% 62%

55% 45%

26% 23% 28%

Gap -40 -59 -13 +3 +8 -6 -64 -89 -71 -71 -59

-86 -72 -59 -69

-64 -56 -57 -62

-51 -53 -46 -27

Negativity related to our current economic situation continues to reduce and is at its lowest point since the recession began. The momentum for recovery appears to be picking up pace.

Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year?

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The Future: Psychologically, we may be ready to move on in 2014 Source: B&A Consumer Confidence Report

Balance +/10

Dublin -4 Outside -23

0 -10

Looking Forward

-20 -30 -40 -50 -60 -70

-18

Looking Back

-20

-42

-44

-45

-41 -56

-58

-54

-65 -66 -67 -65 -69 -55 -74 -76 -69

-80

-73

-90

-77 -79

-93

-100

-50 -74

-70

-86

-81

-82

-50

-56 -57

-59 -69

-36

-64

-27

-44

-60

-64

-72

-91

-88

-52

-58

-39

-51 -53

-46

-62

-86

Jan Mar July Sept Oct Dec Mar May Sept Nov Mar July Nov Jan Apr July Nov Mar May Sept Nov Feb Apr July Sept

2008

Initial shock!  But widespread belief that:

2009

2010

Despair! (IMF Bailout)

 Things would return to ‘normal’

 Spending habits and behaviour changing for good

 Spending reined in – but not in any planned or strategic manner

 Value sought everywhere

 This was a ‘speedbump’

2011 Readjustment  People adjusting to ‘new reality’  Less focus on (or interest in) doom and gloom

2012

2013

Movement towards positivity  A significant uplift in the consumer mood vs pre budget last year.  However a Dublin vs outside Dublin recovery is evident.

Q.1

Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year?

Q.2

And what about the coming year, do you think that the country will be better off, worse off or about the same as this year?

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Economy – Looking Forward Country will be ‌ LONG TERM

2011

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Better off

13% 9%

8% 20%

25% 26%

6%

19%

12% 9%

9%

6%

Apr

8%

July

12%

18%

20% 25%

24%

32%

Jan

27%

Nov

8%

Mar

May Sept

30%

31%

2013 Nov

9% 11% 11% 6%

20%

25%

30%

2012

43%

April July

Sept

14% 12% 14%

20%

28%

33%

28% 32%

38%

Same

Feb

33%

36% 43%

47% 48% 48%

67%

59%

76%

74% 61%

67%

61%

49%

Worse off

Gap

37% 27% 26%

-36 -50 -17 -2

72%

66% 57%

61%

55%

61%

66%

53% 55% 50% 37%

34%

= -15 -59 -68 -49 -58 -52

-70 -58 -45 -64

-52 -44 -50 -60

-39 -44 -36 -18

Perceptions related to the future of the Irish economy are at their highest level since 2007. While still in the negative, belief in the future of the Irish economy is improving. Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year?

10


Balance Of Opinion - Economy Long Term Balance +/-

10

3

8

0

-13

-10 -30

Looking Back

-6

Looking Forward

-50 -40

-49

-50

-60

-59

-59 -68

-58

-58 -70

-71 -71

-90

-89 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

YEARLY AVERAGES

-44

-45

-52 -59

-64

-80 -100

-18

-15

-36

-40

-70

-2 0 -17

-20

Short Term

-52

-39 -50 -60

-64 -59

-72

-64 -69

-56 -57

-51

-62

-36 -44

-27

-46 -55

-86 Jan

Apr

July

2011

Nov

Mar

May

Sept

2012

Nov

Feb

Apr

July

Sept

2013

When viewed longitudinally a pattern of consistent improvement has been noted over the past two years.

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Economy – Looking Forward x Demographics Country will be ‌ Total

Base:

Better off

Same

Worse off

Gap

SEPTEMBER 2013

Gender

Age

Male

Female

1005

485

520

352

359

294

452

%

%

%

%

%

%

%

20

43

21

43

18

44

37

36

38

-18

-15

-20

18-34 35-54

Social Class

22

43

35

-14

55+

19

18

42

45

Dublin

Leinster

Munster

482

71

278

265

285

177

727

%

%

%

%

%

%

%

16

17

47

44

37

40

-21

-23

15

-20

38

-20

25

27

20

14

42

42 43 44

39

48

42

44 31

-5

Any Conn/ Outside Ulster Dublin

F

ABC1 C2DE

25

Region

27

-29

-2

31

-4

37

-17

44

-29

A socio-economic and regional divide in terms of recovery. Q.2 And what about the coming year, do you think that the country will be better off, worse off or about the same as this year?

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Economy – Looking Forward Trended x Region Base: All adults 18+ Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-4 The gap is widening indicating a two tier recovery.

-23 -38 -44 -42

Dublin

-32

-48

-30 -39

Outside Dublin

-60 -52 Sep 12

-61 Nov 12

Feb-13

Apr-13

Jul-13

Sep-13

Q.1 Thinking about the economy as a whole, do you think that the country is better off, worse off, or about the same as last year?

13


Personal Finances – Looking Back Now feel ‌

LONG TERM

2011

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Better off

15%

9%

11% 21%

2%

5%

5%

25% 26% 24%

3%

Apr

5%

July

7%

Nov

Mar

5%

5%

31%

29%

2013

May Sept

Nov

Feb

April July

5%

4%

6%

6%

7%

7%

26%

33% 30% 33%

36%

34%

32% 35%

36% 33%

9%

40% 45%

46%

45%

Sept

21% 32%

Same

4%

Jan

2012

47% 47% 51% 52% 56% 75% 65% 62% 66% 62%

Worse off 38%

69% 57%

64%

66%

61% 59% 64%

58% 61%

44%

44%

53%

47%

32% 24% 22% 20%

Gap

-23 -34 -11 +1

+4 +4 -35 -63 -58 -61 -57

-72 -64 -50 -59

-61 -56 -52 -60

-52 -55 -47 -38

Perceptions of personal finances are still negative. However, the degree of negativity is reducing with the scores now at 2008 level. Q.3 Do you feel better off financially, worse off financially or about the same compared to last year?

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Personal Finances – Looking Back x demographics Now feel … Total

Base:

SEPTEMBER 2013 Gender

Age

Male Female

18-34 35-54

Social Class

Region

55+

ABC1

C2DE

F

Dublin

Leinster

Any Mun- Conn/ Outside ster Ulster Dublin

1005

485

520

352

359

294

452

482

71

278

265

285

177

727

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Better off

9

10

7

Same

45

44

46

Worse off

47

46

47

Gap

-38

-36

-40

13

7

41 45

43

-30

52

-44

5

50

10

8

7

40 48

45

42

-40

-32

57

52 36

-44

-29

10

11

45

45

46

44

-36

-33

Q.3 Do you feel better off financially, worse off financially or about the same compared to last year?

7

6

8

43

47

45

50

47

47

-43

-41

-39

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Personal Finances - Looking Back x Region Base: All adults 18+ Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-42

-46 -50

Sep 12

-61 Nov 12

Dublin Outside Dublin

-50

-55 -56

-36 -39

-49 -56

-57

Feb-13

Apr-13

Jul-13

Sep-13

Q.3 Do you feel better off financially, worse off financially or about the same compared to last year?

16


Personal Finances – Looking Forward Expect it to be ‌

LONG TERM

2011

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

5% 13%

Higher

22% 22% 25% 25%

7%

7%

7%

30% 28%

Jan

Apr

5%

July

8%

2012 Nov

9%

7%

Mar

8%

May Sept

7%

7%

2013 Nov

7%

Feb

7%

April July

6%

Sept

6%

10%

20% 30% 35%

29%

28%

31% 34%

39%

35% 37% 34% 34%

38%

34%

41% 46%

The same

52% 54% 54% 58%

58%

58% 59%

74% 64%

Lower

Gap

57%

63% 59%

64%

63% 52%

58% 56% 59% 59%

55%

60%

53% 44%

34% 24% 27%

-2

-8

17% 13% 12% 13%

+8 +16 +18 +15 -21 -59 -50 -56 -51

-69 -55 -43 -57

-50 -49 -52 -52

-48 -54 -47 -34

Despite a budget looming, less negativity exists regarding personal finances for the year ahead. Q.5

Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months?

17


Personal Finances – Looking Forward x Demographics Expect it to be ‌ Total

SEPTEMBER 2013

Gender

Age

Social Class

Region Lein- Mun- Conn/ Outside ster ster Ulster Dublin

Male

Female

18-34

35-54

55+

ABC1

C2DE

F

Dublin

1005

485

520

352

359

294

452

482

71

278

265

285

177

727

%

%

%

%

%

%

%

%

%

%

%

%

%

%

Higher

10

12

12

9

8

10

The same

46

45

Lower

44

43

46

-34

-31

-37

Base:

Gap

8

14

46

9

5

40

49 49

48

50 37

-23

41

-41

46

-41

39

-27

41 59

50

49 33

-41

-26

-39

12

8

45

49

44

-32

11

10

49

47

43

40

43

-35

-29

-33

18-34s and the middle classes are more positive about their finances as they move forward. The blue collar sector are still most concerned. Q.5

Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months?

18


Personal Finances - Looking Forward x Region Base: All adults 18+ Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-43 -55

-45

-55 -54

Sep 12

Nov 12

Q.5

-54

Feb-13

-44

-33

Dublin

-39

Outside Dublin

-48

-56

Apr-13

-53

Jul-13

Sep-13

Do you expect your income in the next year, after inflation and taxes, to be higher, lower or the same as in the last twelve months?

19


Balance Of Opinion - Personal Finances Long Term Balance +/-

16 18 15

15 5

-2

-8

-15

-35 -45 -55 -65 -75

Looking Back

8

-5

-25

Short Term

Looking Forward

1

-11

4

4

-21 -34

-23 -34

-43

-35

-50 -59

-56

-51

-57 -58 -61 -63 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

YEARLY AVERAGES

-55 -50

-69 -72 Jan

-59 -61

-64 Apr

-57

-50-49 -52

July

2011

Nov

Mar

-56 May

-52

-52

-47 -38 -47

-48 -54 -52

-55

-59 Sept

Nov

Feb

2012

Apr

July

Sept

2013

Gains being made over time. However we are still in negative territory.

20


Savings – Looking Forward Expect to save ‌ More

LONG TERM 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

13% 11%

17% 18% 18% 18%

10%

6%

32%

The 51% same

7%

7%

6%

27% 37% 35% 39%

Apr

7%

63%

32%

-23 -28 -8 -5

Mar

7%

6%

36%

36%

May Sept

9%

Nov

6%

40% 43%

5%

Feb

April July

7%

38% 42%

7%

Sept

5%

10%

38% 45%

59%

36% 39% 19%

9%

Nov

2013

49%

66% 55% 57% 54%

44% 25% 23%

July

2012

43%

62%

Gap

7%

Jan

46%

50%

58% 59%

Less

2011

61%

57% 48%

57%

51% 51%

57%

51%

55%

50% 41%

23%

-1 -5 -34 -56 -48 -50 -48

-60 -54 -39 -50

-51 -42 -45 -52

-44 -48 -44 -31

A stabilisation or at least a recovery in the ability to save (with the more positive economic sentiment) is evident. Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months?

21


Savings – Looking Forward Expect to save …

SEPTEMBER 2013 Total

Gender Male

Female

1005 %

485 %

520 %

More

10

11

10

The same

49

50

48

41

39

42

-30

-29

-32

Base:

Less

Gap

Age 18-34 35-54 352 %

17

359 %

8

50

Social Class 55+

ABC1

C2DE

F

294 %

452 %

482 %

71 %

4

53

45

37

-20

14

8

46

44

-34

-40

15

34

-37

Mun- Conn/ Outside ster Ulster Dublin

265 %

285 %

177 %

7

9

8

8

53

51

39

41

-30

-33

43

56 45

45

-21

278 %

3

52

42

Region LeinDublin ster

57

48

40

39

35

-37

-24

-28

-39

Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months?

727 %

22


Savings – Looking Forward x Region Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-29

-24 -34 -46

-50

Sep 12

-35

Dublin

-33

-43 -48 -47

More positivity in Dublin over the last 3 waves.

-53

-54

Nov 12

Outside Dublin

Feb-13

Apr-13

Jul-13

Sep-13

Q.8 Do you expect to save more, less or the same amount in the year ahead compared with the last twelve months?

23


Personal Assets– Looking Forward Expect them to be ‌

LONG TERM

2011

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Higher

10% 19% 22%

28%

36% 38%

2% 4% 5% 7%

Jan

2%

Apr

July

2012 Nov

5% 7% 7%

Mar

May Sept

2013 Nov

Feb

7% 6% 9% 8%

April July

Sept

9% 8% 11% 12%

28%

42%

43%

47% 46%

45%

54%

55%

45% 54%

51% 56% 55% 55%

62%

56% 59% 66%

No 68% 65% change 64%

65% 59% 57%

55% 35%

Lower Gap

13% 13%

52%

47% 47% 38%

49%

48% 38%

40%

36% 38% 39%

30%

37%

31%

22%

7% 5% 5% 8%

+6 +9 +21 +31 +33 +20 -25 -53 -43 -41 -31

-50 -44 -31 -41

-39 -28 -31 -33

-21 -29 -20 -10

The fieldwork was conducted prior to recent publicity surrounding increased housing prices in Dublin. The figures at this point in time indicate belief in some asset value recovery.

Q.6

Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year?

24


Personal Assets– Looking Forward Expect them to be …

SEPTEMBER 2013 Total

Gender Male

Female

Age 18-34 35-54

Social Class 55+

ABC1 C2DE

Region

F

Dublin

Leinster

Munster

Conn/ Outside Ulster Dublin

Base:

1005

485

520

352

359

294

452

482

71

278

265

285

177

727

Higher

%

%

%

%

%

%

%

%

%

%

%

%

%

%

12

14

10

11

9

72

68

No change

Lower

Gap

66

66

22

20

-11

-6

Q.6

9

66

25

-16

10

14

11

70

62

66

25

22

19

-11

-11

-4

20

-10

15

9

66 65

25

-17

13

16

68

59

19

-6

25

-9

22

17

-7

-11

Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year?

64

27

-18

10

68

21

-11

25


Personal Assets– Looking Forward x Region Expect them to be ‌ Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-9

-12 -18 -25

-21

-29

-23

-22 -34

Sep 12

Q.6

Dublin Outside Dublin

-32

-33

Nov 12

-11

Feb-13

Apr-13

Jul-13

Sep-13

Do you expect your assets (your house, shares, pension entitlements, savings) In the next year to be higher, lower or the same as in the past year?

26


Purchasing Goods And Services – Looking Forward Expect to purchase 2002 ‌ More

LONG TERM

2011

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

16% 15% 18% 20% 21% 20%

10%

3%

5%

4%

5%

Jan

2%

Apr

5%

42%

39%

34%

Mar

5%

44%

50%

May Sept

5%

5%

Nov

5%

Feb

6%

April July

7%

Sept

6%

8%

50%

46%

42%

46% 44% 49% 55%

58% 58% 64%

64% 65% 65% 69%

66% 52%

56%

60% 50%

39%

Gap

4%

41%

45%

50%

Less

7%

Nov

2013

29%

31%

The same

July

2012

55% 44%

51%

45%

49%

53%

49% 49%

45% 37%

26% 27% 18% 16% 14% 15%

-10 -12 = +4 +7 +5 -29 -63 -47 -52 -45

-67 -55 -37 -51

-46 -40 -44 -48

-43 -43 -40 -29

A breakthrough in perceptions of purchasing next year (2008 levels). Note we are still in negative territory, but a significant drop in negativity has occurred. Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year?

27


Balance Of Opinion – The Year Ahead Expectations in regard to assets value, purchases, and savings

Long Term Balance +/40

31

30

10 0 -10

6

9

-10 -12

-30 -40 -50 -60

-23

-28

Purchase

20 4

7

Savings

5

-8 -12

-20

Assets Value

33

21

20

Short Term

-5

-1

-10 -5

-20

-21 -25 -29

-34

-31 -43

-53

-41

-44

-45

-50 -48 -50 -47-48 -60 -52

-63 -56

-70 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

YEARLY AVERAGES

-28

-31

-54

-41 -39 -37 -39 -50

-40

-46 -42

-55 -51

-51

Jul

Mar

-29

-31 -33 -44 -48

-45 -52

-43

-43

-29 -40

-31

-44 -48 -44

-67 Jan

Apr

2011

Nov

May Sept Nov

2012

Feb

Apr

July Sept

2013

Improvements are noted and momentum is slowly improving. However, any further imposition that directly affects real incomes of consumers will impact this area negatively (ie the Budget!). Growth in personal financial situations is now finely balanced.

28


Purchasing Goods And Services – Looking Forward Expect to purchase ‌

Total Base:

More

1005 %

SEPTEMBER 2013

Gender Male

Female

485 %

520 %

8

7

9

55

58

53

37

35

39

-29

-27

-30

Age 18-34 35-54 352 %

14

359 %

Social Class 55+ 294 %

6

2

53

61

53

The same

33

-19

452 %

12

40

37

-34

-35

F

482 %

71 %

5

5

278 %

13

66

42 31

-18

30

-37

-25

53

Munster

265 %

285 %

7

6

52 57

Less

Gap

ABC1 C2DE

Region LeinDublin ster

59

34

34

-21

-27

52

42

-36

Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year?

Conn/ Outside Ulster Dublin 177 %

727 %

5

6

59

56

36

38

-32

-32

29


Purchasing Goods And Services – Looking Forward x Region Expect to purchase ‌ Balance +/-

10 5 0 -5 -10 -15 -20 -25 -30 -35 -40 -45 -50 -55 -60 -65 -70

2012

2013

-21 -31 -41

-46 -45 -50

Sep 12

Nov 12

-34

-32

-42

Dublin Outside Dublin

-42 -48

Feb-13

Dublin has more positive indications of recovery compared to outside Dublin.

-47

Apr-13

Jul-13

Sep-13

Q.7 In the year ahead, do you expect to purchase more, less or the same amount of goods and services as in the past year?

30


The New Reality of Recession: Discretionary Income Has Halved in Five Years but decline appears to have abated Base: All adults 18+ €90

2013

83.97 77.30

€80

71.38

€70

75.07

66.70 61.29

€60

62.32

54.62 55.17 50.94

50.05

47.23 46.68 47.08 42.91

€50

50.30

€40 €30

Q. About how much would you say you spend each week on things you buy for yourself including money spent on clothes, eating out, going for a drink, going to the cinema, gambling, sporting activities and so on?

€20 €10 €0

'01

'02

'03

'04

'05

'06

'07

'08

'09

'10

Apr '11

Jul '12

Feb '13

Apr '13

Jul '13

Sept '13

31


4393%20ba%20consumer%20confidence%20bar%2009 10  

http://banda.ie/assets/files/pdf/4393%20BA%20Consumer%20Confidence%20Bar%2009.10.pdf

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