Page 1

2012

QS TopMBA.com Applicant Survey By Nunzio Quacquarelli, MA Cambridge, MBA Wharton

1


2


Table of Contents

Introduction ........................................................................................... 5 .H\Ă€QGLQJVLQ ............................................................................. 6  'HPRJUDSKLFV ................................................................................ 9 2.

Study plans .................................................................................. 18

3.

Study plan preferences ................................................................ 20

4.

Study plans: Finance options ..................................................... 24

5.

Career objectives .......................................................................... 25

6.

Salary expectations ...................................................................... 27

7.

Sources of information ................................................................ 30

8.

Gender trends ............................................................................... 32

3


4


Introduction The QS TopMBA.com Applicant Survey 2012 is the largest survey of the mindset and aspirations of MBA applicants ever conducted, continuing the annual research undertaken by QS, the world’s leading education specialists, since 1990. 7KH UHVXOWV SURYLGH GHWDLOHG LQVLJKW LQWR WKH VWDWXV DWWLWXGHV JRDOV DQG DPELWLRQV RI 0%$ DSSOLFDQWV ZRUOGZLGH DQG KRZ WKH\ DQG WKH HPSOR\PHQW DQG HGXFDWLRQ PDUNHWV IRU \RXQJ SURIHVVLRQDOV DUH FKDQJLQJ 7KLV VXUYH\ DOORZV YDOXDEOH LQVLJKW LQWR WKHFKDQJLQJWUHQGVRIZRUOGZLGH0%$DSSOLFDQWV QS contributors Nunzio QuacquarelliLVIRXQGHUDQGPDQDJLQJGLUHFWRU RI WKH LQWHUQDWLRQDO HYHQWV DQG PHGLD JURXS 46 Quacquarelli Symonds Ltd. Richard Burns KDV EHHQ VSHFLDOL]LQJ LQ EXVLQHVV HGXFDWLRQMRXUQDOLVPRQEHKDOIRI46IRURYHUWZR\HDUV FRQWULEXWLQJDUWLFOHVWRBloomberg Businessweek, The Times of India DQGPDQ\RWKHUOHDGLQJSXEOLFDWLRQVDURXQGWKH ZRUOG+HKDVSUHYLRXVO\ZRUNHGDVDEXVLQHVVMRXUQDOLVW LQWKH0LGGOH(DVWDQG$XVWUDOLD Susan Gatuguta Gitau LVDUHVHDUFKDQDO\VWDQGPHPEHU RIWKH46,QWHOOLJHQFH8QLW Survey sample 2YHU  DSSOLFDQWV ZKR UHJLVWHUHG IRU WKH 46 :RUOG0%$7RXULQWKHIDOORIDQG6SULQJ ZHUH VXUYH\HG DQG UHVSRQVHV UHFHLYHG IURP  7KRVH VXUYH\HG UDQJH IURP \RXQJ SURIHVVLRQDOV WR H[SHULHQFHG H[HFXWLYHV 7KH VXUYH\ UHVXOWV DUH FRPSDUHG ZLWK  UHVXOWV WKURXJKRXW WR SURYLGH time trend analysis.

5 Note to journalists and editors <RXDUHZHOFRPHWRXVHDQ\RIWKHWDEOHVEHORZ EXWSOHDVHFUHGLWHDFKDVWKHQS TopMBA. com Applicant Survey 2012,QVLJKWLVDOVR DYDLODEOHZLWKLQWKHWH[WDWWULEXWDEOHWR 1XQ]LR4XDFTXDUHOOLPDQDJLQJGLUHFWRURI46 Quacquarelli Symonds. 3OHDVHGLUHFWDOOK\SHUOLQNVDQGRQOLQHUHIHUHQFHV WRKWWSZZZ7RS0%$FRPDSSOLFDQWVXUYH\

Point of contact 6LPRQD%L]]R]HURKHDGRISXEOLFUHODWLRQVRI46 DQG9LFNLH&KLXSXEOLFUHODWLRQVPDQDJHUDUH DYDLODEOHWRGLVFXVVWKLVVXUYH\RURWKHULVVXHV DQGWRSXW\RXLQWRXFKZLWK46DQGRWKHU experts if required. Please contact: simona@qs.com 7HO   +44 (0) 7880 620 856

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QS Quacquarelli Symonds Ltd 1 Tranley Mews Fleet Road London NW3 2DG 8QLWHG.LQJGRP www.TopMBA.com

NB: This survey only represents respondents to the QS TopMBA.com Applicant Survey, unless otherwise stated. The Ã&#x20AC;JXUHVKHUHDUHQRWVXJJHVWLYHRIRYHUDOOÃ&#x20AC;JXUHVIRUDWWHQGHHVDWWKH46:RUOG0%$7RXU The entire contents of this publication is protected by international copyright. All rights reserved. No part of this publication may be copied or reproduced in any form without the prior written permission of the publisher. Tables and charts may not be re-worked or presented in any other form without written permission from the publishers and excerpts, tables or charts must be sourced: QS TopMBA.com Applicant Survey 2012.


.H\Ã&#x20AC;QGLQJV Section 1: Sample Demographics

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Section 2: Study plans

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Section 3: Study plan preferences

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Read Nunzio Quacquarelliâ&#x20AC;&#x2122;s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

6


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Section 4: Financial support

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Section 5: Career objectives

Many candidates take an MBA to seek career SURJUHVVLRQDQGSODQWRUHWXUQWRZRUNLQWKH VDPHLQGXVWU\7KHPRVWSRSXODULQGXVWU\IRU 0%$GULYHQFDUHHUSURJUHVVLRQLVÀQDQFHZLWK VHHNLQJWRUHWXUQ6HFRQGZLWK VHHNLQJWRUHWXUQLVHQHUJ\DQGXWLOLWLHV7KLUG LVFRQVXOWLQJZLWKDQGIRXUWKLVPHGLDDQG DGYHUWLVLQJZLWKVHHNLQJWRUHWXUQ Page 25

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Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

7


.H\ÀQGLQJV Section 6: Salary expectations

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Section 7: MBA information sources

Section 8: Gender trends amongst MBA applicants

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Read Nunzio Quacquarelli’s analysis of the QS TopMBA.com Applicant Survey 2012. Visit TopMBA.com/applicant-survey-12

8


'HPRJUDSKLFV Mean age and years of experience 7KHGDWDGLVSOD\HGLQWDEOHLQGLFDWHVDQLQFUHDVH LQWKHDYHUDJHDJHRIFXUUHQW0%$DSSOLFDQWVZKHQ FRPSDUHGWRWKHVDPHUHVHDUFKLQ,QWKH DYHUDJHDJHRIJOREDO0%$DSSOLFDQWVUHVSRQGLQJ WRWKHVXUYH\ZDV\HDUVEXWWKLV\HDUWKDWKDV increased by 0.7 years to 28.3 years.

7DEOH0HDQDJHRIUHVSRQGHQWV Regions

Mean ages 2011

2012

Africa & Middle East

28.9

29.8 27.0

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26.5

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27.0

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28.1

29.6

Latin America

27.4

28.4

US & Canada Globally

27.6

28.7

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27.6 28.3 Source: QS TopMBA.com Applicant Survey 2012

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9


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10+ years

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13.0%

2011 2012

46.0% 52.3% 9.5% 37.6%

2011 2012

10

52.9%

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14.6%

2011 2012

33.2% 41.0% 11.0%

2012 2011

25.8%

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63.2% 18.3% 38.6% 43.0%

2012 2011

12.6%

2012 2011

28.0%

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59.3% 19.4%

2011 2012

47.2% 33.4% 15.9%

2012 2011

33.7% 50.5%

Asia Pacific

10.2%

2011 2012

32.9% 56.9% 10.2%

2012 2011

27.2%

Africa/Middle East

62.6% 19.0% 37.7%

2012 2011

43.3% 16.4%

2012 2011

31.2% 52.3%

0% 10% 20% 30% Source: QS TopMBA.com Applicant Survey 2012

40%

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Western Europe Â&#x2022;Â&#x2039;Â&#x192;Â&#x192;Â&#x2026;Â&#x2039;Ď?Â&#x2039;Â&#x2026; Latin America 12

Eastern Europe US & Canada

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 3URSRUWLRQDOO\IHZHUUHVSRQGHQWVIURP(DVWHUQ(XURSHZKHQFRPSDUHGWRSUHYLRXV\HDUVPD\EHH[SODLQHG E\WKHFXUUHQWHFRQRPLFXQFHUWDLQW\LQ*UHHFHDQGZRUULHVRYHUZKHWKHUDQ\IXUWKHUQHJDWLYHHYHQWVPD\ VSUHDGWRRWKHUFRXQWULHVLQWKHUHJLRQZLWKFORVHHFRQRPLFOLQNV

Respondents by employment sector 7KHHPSOR\PHQWEDFNJURXQGRIJOREDO0%$ DSSOLFDQWVUHVSRQGLQJWRWKHVXUYH\KDVVHHQRQO\ VOLJKWFKDQJHVZKHQFRPSDUHGWR

7DEOH3UH0%$HPSOR\PHQWE\VHFWRU Study mode

% of respondents 2011

2012 16

7KHWRSĂ&#x20AC;YHEXVLQHVVVHFWRUVVXSSO\LQJ0%$ DSSOLFDQWVUHPDLQVXQFKDQJHGĂ&#x20AC;QDQFHUHWDLO FRQVXOWLQJWHOHFRPVDQGHQJLQHHULQJ

Finance

14

Retail/ Wholesale

13

11

Consulting

10

10

)LQDQFHKDVLQFUHDVHGLWVVKDUHRIDSSOLFDQWVWR XSIURPDQGZHOODKHDGRIDQ\RWKHUVHFWRU 7KLVLQFUHDVHLVSDUWLFXODUO\SURQRXQFHGLQ(XURSH SUREDEO\UHĂ HFWLQJWKHFRQWLQXHGPDODLVHDPRQJVW (XURSHDQEDQNVHQFRXUDJLQJSHRSOHWRVHHNWKH LQVXUDQFHRIDQ0%$TXDOLĂ&#x20AC;FDWLRQ%\FRQWUDVW LQ1RUWK$PHULFDWKHSURSRUWLRQFRPLQJIURP Ă&#x20AC;QDQFLDOVHUYLFHVGURSSHGVOLJKWO\

Telecoms

8

7

Engineering

6

6

7KHUHKDVEHHQDVPDOOGHFUHDVHLQWKRVHFRPLQJ IURPWKHUHWDLODQGZKROHVDOHVHFWRU

Manufacturing/ Production

6

6

Education

5

5

Technology

5

4

Government/ Public sector

4

4

Consumer goods

4

4

Energy/ Environment/ Utilities

4

4

Real Estate/ Property

3

3

Media/ Advertising

3

3

Non-profit/ Charity

2

2

Other

15

15

Source: QS TopMBA.com Applicant Survey 2012


'HPRJUDSKLFV

&KDUW(PSOR\PHQWEDFNJURXQG86DQG&DQDGD

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 5HODWLYHVWDELOLW\LQWKHHPSOR\PHQWEDFNJURXQGRI0%$FDQGLGDWHVFRPLQJIURPWKH86DQG&DQDGDLV UHテ?FWLYHRIDFDOPHUHFRQRPLFFOLPDWHLQWKHUHJLRQLQFRPSDULVRQWRSUHYLRXV\HDUV

12


'HPRJUDSKLFV Employment and background - Latin America ,Q/DWLQ$PHULFDWKHUHKDVEHHQDLQFUHDVHLQ0%$FDQGLGDWHVZLWKDEDFNJURXQGLQWKHÃ&#x20AC;QDQFLDOVHUYLFHV VHFWRU0HDQZKLOH/DWLQ$PHULFDQFDQGLGDWHVFRPLQJIURPWKHFRQVXOWLQJVHFWRUKDVDOVRLQFUHDVHG

&KDUW(PSOR\PHQWEDFNJURXQG/DWLQ$PHULFD

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds $V/DWLQ$PHULFD·VÃ&#x20AC;QDQFLDOVHFWRUFRQWLQXHVWRJURZIUHVKPDQDJHPHQWWDOHQWZLWKERWKDORFDODQGJOREDO PDUNHWXQGHUVWDQGLQJDUHQHHGHGDQGWKLVLVSHUKDSVDVLJQWKDW/DWLQ$PHULFDQÃ&#x20AC;QDQFLDOSURIHVVLRQDOVDUH ORRNLQJWR0%$SURJUDPVLQRUGHUWRJLYHWKHPWKHVNLOOVWRPHHWWKDWGHPDQG

13


'HPRJUDSKLFV Employment and background - Western Europe ,Q:HVWHUQ(XURSHWKHUHKDVEHHQDVKDUSLQFUHDVHLQWKHQXPEHURI0%$DSSOLFDQWVFRPLQJIURPWKH Ã&#x20AC;QDQFLDOVHUYLFHVVHFWRU0HDQZKLOHIHZHUDSSOLFDQWVUHVSRQGLQJWRWKHVXUYH\DUHIURPDWHOHFRPV EDFNJURXQGFRPSDUHGWR,QWKHUHVXOWVZHDUHVHHLQJDUHWXUQWRORQJWHUPOHYHOVRIDSSOLFDQWV ZLWKDWHOHFRPVEDFNJURXQG

&KDUW(PSOR\PHQWEDFNJURXQG:HVWHUQ(XURSH

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )LQDQFLDOVHUYLFHVSURIHVVLRQDOVDUHVHHPLQJO\ORRNLQJWR0%$SURJUDPVLQRUGHUWRHLWKHUHQKDQFHWKHLU VNLOOVHWLQDVHFWRUWKDWWKH\KRSHZLOOH[SHULHQFHDVWURQJUHFRYHU\LQDFRXSOHRI\HDUV7KH\DUHSODQQLQJ QRZIRUWKHXSVZLQJ

14


'HPRJUDSKLFV Employment and background - Eastern Europe <HDURQ\HDUWKHUHDUHQRWDQ\VLJQLÃ&#x20AC;FDQWFKDQJHVLQWKHHPSOR\PHQWEDFNJURXQGRI0%$DSSOLFDQWVIURP (DVWHUQ(XURSH:LWKVRPHFRXQWULHVLQWKHUHJLRQDERXWWRHPEDUNIXUWKHURQVWULFWFRVWVDYLQJPHDVXUHVLW LVOLNHO\WKDWUHVXOWVLQPD\VHHJUHDWHUFKDQJH

&KDUW(PSOR\PHQWEDFNJURXQG(DVWHUQ(XURSH

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

15


'HPRJUDSKLFV Employment and background - Africa and Middle East 7KHHPSOR\PHQWEDFNJURXQGRI0%$DSSOLFDQWVLQ$IULFDDQGWKH0LGGOH(DVWLVPRUHYDULHGLQWKDQLQ SUHYLRXV\HDUV$VZLWKRWKHUUHJLRQVWKRVHZLWKDEDFNJURXQGLQWKHÃ&#x20AC;QDQFLDOVHUYLFHVVHFWRUDUHWKHPRVW FRPPRQ+RZHYHUIHZHUUHVSRQGHQWVUHSRUWDEDFNJURXQGLQWKHHQJLQHHULQJDQGUHWDLOVHFWRUVZKLOHRWKHU VHFWRUVKDYHVOLJKWO\LQFUHDVHGSURSRUWLRQDOO\UHVXOWLQJLQDPRUHYDULHGDSSOLFDQWSRROIURPWKHUHJLRQ

&KDUW(PSOR\PHQWEDFNJURXQG$IULFDDQG0LGGOH(DVW

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

16


'HPRJUDSKLFV (PSOR\PHQWDQGEDFNJURXQG$VLD3DFLÃ&#x20AC;F 7KHLQGXVWU\EDFNJURXQGRIFDQGLGDWHVORFDWHGLQWKH$VLD3DFLÃ&#x20AC;FUHJLRQKDVQRWFKDQJHGVXEVWDQWLDOO\LQ 8QOLNHRWKHUUHJLRQVÃ&#x20AC;QDQFLDOVHUYLFHVLVQRWWKHPRVWFRPPRQVHFWRUIRU0%$DSSOLFDQWVWRFRPHIURP DVDEDFNJURXQGLQUHWDLOLVPRUHSUHYDOHQW

&KDUW(PSOR\PHQWEDFNJURXQG$VLD3DFLÃ&#x20AC;F

2011

2012

Source: QS TopMBA.com Applicant Survey 2012

17


2. Study plans 7DEOH3UHIHUUHGVWXG\PRGH VLQJOHDQVZHU

Study mode

% of respondents

Full time

2011

2012

56.2

55.1

Part time

18.9

17.5

Executive education

10.5

11.7

Distance learning

9.5

10.0

Online learning

5.2

5.6

Preferred study mode ,QWDEOHVKLIWLQJSURJUDPIRUPDWSUHIHUHQFHV DUHHYLGHQWWKURXJKWKHVOLJKWLQFUHDVHLQDSSOLFDQWV VHOHFWLQJRQOLQHGLVWDQFHDQGH[HFXWLYH0%$ SURJUDPIRUPDWVFRXSOHGZLWKDVPDOOGHFUHDVH LQWKHSRSXODULW\RIIXOOWLPH0%$SURJUDPV7KH SRSXODULW\RISDUWWLPHSURJUDPVKDVGHFUHDVHG SHUKDSVGXHWRWKHFRPSDUDWLYHO\JUHDWHUĂ H[LELOLW\ RIIHUHGE\H[HFXWLYHGLVWDQFHDQGRQOLQHRSWLRQV

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KHIXOOWLPH0%$UHPDLQVE\IDUWKHPRVWSRSXODUVWXG\IRUPDW+RZHYHUUHVXOWVLQUHYHDODWHQGHQF\ IRUPRUH0%$DSSOLFDQWVWRFRQVLGHUSURJUDPIRUPDWVWKDWFDQEHFRPELQHGZLWKZRUNRUZKLFKPLQLPL]H WKHWLPHVSHQWRXWRIZRUNLQRUGHUWRDWWHQGEXVLQHVVVFKRRO

Preferred MBA program length

7DEOH3UHIHUUHGSURJUDPOHQJWK VLQJOHDQVZHU

Duration

% of respondents 2011

2012

< 10 months

4.4

5.2

10 - 18 months

43.1

45.2

19 - 24 months

46.1

41.1

> 24 months

6.4

8.5

7DEOHUHYHDOVWKDWIRUWKHĂ&#x20AC;UVWWLPH0%$ SURJUDPVRIPRQWKVRUOHVVLQGXUDWLRQDUHQRZ PRUHSRSXODUWKDQORQJHU0%$SURJUDPIRUPDWV 7KLVKDVEHHQDGUDPDWLFFKDQJHLQSRSXODULW\RYHU WKHODVWGHFDGHDVWKHWUDGLWLRQDOPRQWK860%$ SURJUDPIRUPDWKDVFRPHXQGHULQFUHDVLQJSUHVVXUH to adapt. *See overleaf for chart 2.3: Preferred program length by region

Source: QS TopMBA.com Applicant Survey 2012

7DEOH5HDVRQVIRUSXUVXLQJDQ0%$ PXOWLSOHFKRLFH

Study mode

% of respondents 2011

2012

To improve career prospects

68.7

65.4

To learn new skills

65.5

60.5

Leadership position

58.4

57.7

To build a professional network

49.5

50.5

To enable a career change

44.2

43.6

To boost salary

34.7

34.8

To start own business

33.4

30.6

Primarily for education

31.5

28.4

Source: QS TopMBA.com Applicant Survey 2012

Reasons for pursuing an MBA 7RLPSURYHFDUHHUSURVSHFWVWROHDUQQHZVNLOOV DQGWRWDNHXSDOHDGHUVKLSSRVLWLRQUHPDLQWKH WKUHHSULPDU\PRWLYDWRUVWRWDNHDQ0%$EXWWKHVH IDFWRUVKDYHGURSSHGVOLJKWO\\HDURQ\HDU%XLOGLQJ DSURIHVVLRQDOQHWZRUNDQGERRVWLQJVDODU\DUHWKH RQO\IDFWRUVWKDWKDYHEHFRPHPRUHLPSRUWDQWLQ WKDQLQ 7KLV\HDUDSSOLFDQWVVHOHFWHGIHZHURSWLRQVWR H[SODLQWKHLUPRWLYDWLRQVIRUWDNLQJDQ0%$7KLV LVPRVWOLNHO\DUHVXOWRIWKHROGHUGHPRJUDSKLFRI UHVSRQGHQWVWRWKLV\HDU¡VVXUYH\DVWKH\DUHOLNHO\ WRKDYHDFOHDUHUSLFWXUHRIZK\WKH\ZDQWWRJDLQ an MBA.

18


Study plans &KDUW3UHIHUUHGSURJUDPOHQJWKE\UHJLRQ < 10 months

10-18 months

19-24 months

> 24 months

US & Canada

11.9% 56.6%

2012

28.5% 2.9% 10.6% 59.9%

2011

19

27.5% 2.1%

Latin America

6.0% 38.3%

2012

50.4% 5.3% 6.4% 40.5%

2011

47.6% 5.5%

Western Europe

6.3% 29.4%

2012

60.2% 4.1% 7.3% 28.7%

2011

54.1% 9.8%

Eastern Europe

6.6% 29.9%

2012

60.4% 3.0% 10.7% 33.9%

2011

52.5% 2.9%

Asia Pacific

7.5% 42.2% 44.3%

2012 6.1% 6.5%

45.8% 42.3%

2011 5.4%

Africa/Middle East

11.2% 40.3% 41.6%

2012 6.9% 12.0% 33.0%

2011

48.1% 6.9% 0%

10%

20%

30%

40%

50%

60%

70%

Source: QS TopMBA.com Applicant Survey 2012

Preferred program length by region ,QFKDUWZHVHHWKHFRQWLQXHGVKLIWLQSURJUDPOHQJWKSUHIHUHQFHWRZDUGVVKRUWHU0%$FRXUVHVKDV RFFXUUHGLQDOOUHJLRQVH[FHSW$IULFDDQG0LGGOH(DVW)RUWKHÃ&#x20AC;UVWWLPH$VLDQFDQGLGDWHVSUHIHUVKRUWHU PRQWK0%$SURJUDPVRYHUWKHWUDGLWLRQDOPRQWKIRUPDW1RUWK$PHULFDLVQRZWKHRQO\UHJLRQLQWKH ZRUOGZKHUHWKHPRQWKSURJUDPOHQJWKUHPDLQVWKHPRVWSRSXODU0%$IRUPDW %RWK:HVWHUQDQG(DVWHUQ(XURSHDQFDQGLGDWHSUHIHUHQFHWRZDUGVPRQWKSURJUDPVKDVDOVRLQFUHDVHG SUREDEO\SDUWO\GULYHQE\HFRQRPLFXQFHUWDLQW\DQGDQXQZLOOLQJQHVVWREHRXWRIWKHZRUNIRUFHIRUWRRORQJ


3. Study plan preferences Top 20 MBA study destinations :KLOHWKH86DQGWKH8.FOHDUO\UHPDLQWKHWRSWZRSUHIHUUHGGHVWLQDWLRQVIRU0%$DSSOLFDQWVWKHLUOHDGKDV GHFUHDVHG\HDURQ\HDUFRQWLQXLQJDWUHQGRIWKHODVWĂ&#x20AC;YH\HDUVDVPRUHDQGPRUHFRXQWULHVEHFRPHUHOHYDQW as MBA study destinations.

Table 3.1: Top 20 MBA study destinations Top 20 destinations 2012 Rank

2012 %

2011 Rank

United States

1

62.3

1

United Kingdom

2

40.0

2

France

3

20.4

3

Canada

4

17.6

5

Spain

5

15.3

4

Australia

6

15.2

6 8

Switzerland

7

12.7

Germany

8

12.6

7

Singapore

9

12.6

9

Netherlands

10

8.3

11

Italy

11

7.5

10 15

China

12

6.1

Sweden

13

5.8

12

India

14

5.5

13 19

UAE

15

5.5

New Zealand

16

5.3

12

Belgium

17

5.2

14

South Africa

18

3.9

29

Japan

19

3.7

15

Denmark

20

3.7

16

$VWDEOHUHYHDOVFRXQWULHVRXWVLGHRI1RUWK $PHULFDDQG:HVWHUQ(XURSHZKLFKGLGQRWIHDWXUH DV0%$VWXG\GHVWLQDWLRQVDGHFDGHDJRDUHULVLQJ XSWKHWRSGHVWLQDWLRQOLVWHDFK\HDU6LQJDSRUHLV QRZWK&KLQDKDVULVHQWRWKWKH8$(WRWK DQG6RXWK$IULFDWRWKPRVWSRSXODU0%$VWXG\ destination.

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds $VFRXQWULHVVXFKDV&KLQDDQG6RXWK$IULFDLQFUHDVLQJO\IHDWXUHLQJOREDOHFRQRPLFGLVFXVVLRQ0%$ DSSOLFDQWVDUHEHLQJDWWUDFWHGWRORFDOEXVLQHVVVFKRROVDLPLQJWREHQHĂ&#x20AC;WIURPGHYHORSLQJDFXOWXUDO XQGHUVWDQGLQJDQGFORVHWLHVZLWKORFDOHPSOR\HUV +RZHYHUDWWKHVDPHWLPHWKHWRSGHVWLQDWLRQVUHWDLQDVWURQJOHDGLQSRSXODULW\DPRQJVW0%$ DSSOLFDQWVDQGDUHDOPRVWH[FOXVLYHO\ZHVWHUQQDWLRQV7KHRQO\H[FHSWLRQLV6LQJDSRUHDQDWLRQZHOONQRZQ IRURIIHULQJ:HVWHUQEXVLQHVVLGHDOVDVZHOODVVWURQJEXVLQHVVHGXFDWLRQOLQNVWR(XURSH 7KHGRPLQDQFHRI(XURSHDQDQG1RUWK$PHULFDQEXVLQHVVHGXFDWLRQGHVWLQDWLRQVUHĂ HFWVWKHORQJKLVWRU\ DQGJRRGUHSXWDWLRQRIEXVLQHVVVFKRROVORFDWHGLQWKRVHFRXQWULHV

20


Study plan preferences 7DEOH3UHIHUUHG0%$VWXG\GHVWLQDWLRQE\UHJLRQ Preferred destination

Respondentâ&#x20AC;&#x2122;s home region

Africa & Middle East United States 52.3 % United Kingdom 43.4 %

62.9 %

Eastern Europe 59.5 %

Western Europe 51.4 %

Latin America 64.0 %

US & Canada 82.9 %

38.1 %

56.8 %

59.5 %

39.0 %

16.0 %

$VLD3DFLÃ&#x20AC;F

France

17.0 %

19.1 %

33.9 %

32.5 %

24.3 %

7.7 %

Canada

21.8 %

19.5 %

16.1 %

9.3 %

19.0 %

14.2 %

Spain

11.8 %

11.9 %

16.7 %

23.7 %

33.3 %

9.6 %

Australia

14.3 &

21.9 %

8.6 %

10.9 %

18.5 %

3.1 %

Switzerland

9.6 %

12.7 %

22.3 %

20.0 %

15.8 %

3.4 %

Germany

10.5 %

12.5 %

26.2 %

16.0 %

17.3 %

2.5 %

Singapore

5.1 %

23.7 %

6.5 %

10.5 %

3.3 %

2.8 %

Netherlands

8.6 %

7.0 %

15.5 %

12.8 %

11.3 %

2.6 %

Italy

3.7 %

6.4 %

15.2 %

12.5 %

13.5 %

3.2 % 2.6 %

China

3.3 %

8.6 %

4.2 %

6.3 %

7.3 %

Sweden

6.2 %

5.6 %

13.1 %

6.1 %

6.8 %

1.2 %

India

1.6 %

11.8 %

0.9 %

1.9 %

0.5 %

2.2 %

UAE

15.4 %

3.8 %

2.7 %

5.3 %

1.3 %

1.9 %

New Zealand

4.7 %

7.8 %

4.8 %

2.6 %

6.0 %

1.2 %

Belgium

4.4 %

4.9 %

9.8 %

7.4 %

6.3 %

1.7 %

South Africa

15.2 %

1.8 %

0.9 %

2.3 %

1.8 %

0.5 %

Japan

1.6 %

5.4 %

3.9 %

2.6 %

5.5 %

1.2 %

Denmark

2.5 %

3.7 %

8.9 %

4.7 %

3.0 %

1.7 %

Source: QS TopMBA.com Applicant Survey 2012

Preferred MBA study destination by region 7KRXJKDOWHUQDWLYHGHVWLQDWLRQVDUHJUDGXDOO\ EHFRPLQJPRUHSRSXODULWUHPDLQVODUJHO\DPRQJVW FDQGLGDWHVRULJLQDWLQJIURPWKHVDPHUHJLRQDV VKRZQLQWDEOHZKHUH0%$DSSOLFDQWVIURPWKH $VLD3DFLÃ&#x20AC;FUHJLRQDUHVKRZQWREHSURSRUWLRQDOO\ WKHODUJHVWDSSOLFDQWSRROIRU0%$SURJUDPVLQ &KLQDDQG,QGLDZKLOHWKRVHEDVHGLQ$IULFDDQGWKH 0LGGOH(DVWDUHWKHVRXUFHRILQFUHDVHGGHPDQGWR VWXG\LQWKH8$(DQG6RXWK$IULFD 7KRXJKSRSXODULQHYHU\UHJLRQEXVLQHVVVFKRROVLQ WKH86DUHPRVWSRSXODUZLWKGRPHVWLFDSSOLFDQWV² RI1RUWK$PHULFDQVVHHNWRVWXG\LQWKH86$ $XVWUDOLDQEXVLQHVVVFKRROVDUHPRVWDWWUDFWLYHWR FDQGLGDWHVIURPWKH$VLD3DFLÃ&#x20AC;FUHJLRQ7KHEULHI

IDOOLQGHPDQGDPRQJVW$VLDQVVHHNLQJWRVWXG\LQ $XVWUDOLDLQDUHVXOWRIEDGSXEOLFLW\DURXQG UDFLDODEXVHDJDLQVW$VLDQVWXGHQWV²VHHPVWREH ZHDULQJRII Spain remains a popular destination for Latin $PHULFDQ0%$DSSOLFDQWVEXWLWVSRSXODULW\ KDVZDQHGLQUHFHQW\HDUV,QSDUWWKLVFRXOGEH H[SODLQHGE\/DWLQ$PHULFDQDSSOLFDQWVZLVKLQJ WRLPPHUVHWKHPVHOYHVLQDFRPSOHWHO\GLIIHUHQW ODQJXDJHDQGFXOWXUHKRZHYHULWZRXOGEHQDwYHWR WKLQNWKDWWKH6SDQLVKHFRQRP\·VFXUUHQWZRHVDQG KLJKUDWHVRIXQHPSOR\PHQWDPRQJVWWKHJHQHUDO SXEOLFZHUHQ·WSOD\LQJDSDUW7KLVWKHRU\LVEDFNHG XSE\WKHGDWDLQWDEOHZKLFKVKRZVDOPRVWKDOI RIJOREDO0%$DSSOLFDQWVFKRRVHDVWXG\GHVWLQDWLRQ EHFDXVHWKH\ZRXOGOLNHWRZRUNWKHUHDIWHUZDUGV

21


Study plan preferences Table 3.3: Reasons for preferred MBA study destination Reasons

Reasons for preferred MBA study destinations

% of respondents 2011

,QWDEOHWKHLPSRUWDQFHRI0%$DFFUHGLWDWLRQ UDQNLQJVDQGUDWLQJVLVFOHDUZLWKWKHFRQWLQXHG SURPLQHQFHDPRQJVW0%$DSSOLFDQWVRI¶LQWHUQDWLRQDO UHFRJQLWLRQRITXDOLÃ&#x20AC;FDWLRQV·ZKHQVHOHFWLQJZKHUHWR VWXG\WKHLU0%$SURJUDP

2012

International recognition of qualifications

69.9

Cultural interest and lifestyle

59.2

52.5

Would like to work there afterwards

41.0

49.0

67.5

Target school

47.8

47.6

Scholarship/ Financial aid availability

45.3

44.0

Create network

34.5

36.0

Improve language skills It is (or is near to) the country I currently work in

37.8

33.6

14.9

17.8

Family connection

12.5

13.7

Visa situation

8.3

8.3

22

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KLV\HDUWKHUHLVDFOHDUSUHIHUHQFHDPRQJVWJOREDODSSOLFDQWVUHVSRQGLQJWRWKHVXUYH\WRZDUGVFDUHHU JRDOVUDWKHUWKDQOLIHVW\OHFKRLFHVZKHQVHOHFWLQJZKHUHWRVWXG\5HDVRQVVXFKDV¶ZRXOGOLNHWRZRUNWKHUH DIWHUZDUGV·DQG¶FUHDWHDQHWZRUN·KDYHSURYHQPRUHSRSXODUH[SODQDWLRQVIRUVHOHFWLQJDVWXG\GHVWLQDWLRQ ZKHQFRPSDUHGWRZKLOHFKRLFHVVXFKDV¶FXOWXUDOLQWHUHVWDQGOLIHVW\OH·DQG¶LPSURYHODQJXDJHVNLOOV· KDYHGURSSHGFRQVLGHUDEO\LQSRSXODULW\

7DEOH&ULWHULDIRUVHOHFWLQJZKLFK0%$SURJUDP V WRDSSO\WR Criteria

Ranking

Rank

Africa & Middle East

Asia 3DFLÃ&#x20AC;F

Eastern Europe

Western Latin Latin Europe America America

US & Canada 5

Scholarships/ Financial aid

1

1

1

1

4

1

School reputation

2

2

2

2

1

2

1

Return on investment

3

6

4

4

2

4

2

Quality of research/ Academic staff

4

3

6

3

3

3

6

Career placement record

5

7

3

4

4

9

3

Accreditation status

6

4

8

9

6

5

4

Affordability

7

5

5

6

10

6

11

School specilizations

8

9

9

7

9

7

8

Teaching style

9

8

7

8

7

8

13

Recent school ranking

10

10

11

10

8

10

7

Profile of students/ Alumni

11

12

10

12

11

11

9

Employerâ&#x20AC;&#x2122;s recommendation/ choice

12

14

12

11

12

13

14

Convenience of location Attended/ respected by peers & colleagues

13

12

15

13

14

12

12

14

15

13

14

13

15

10

15 Course length Source: QS TopMBA.com Applicant Survey 2012

11

14

15

14

14

15

Criteria for selecting which MBA program 7DEOHVKRZVDFOHDUSUHIHUHQFHDPRQJVW0%$DSSOLFDQWVRXWVLGHRI1RUWK$PHULFDDQG:HVWHUQ(XURSH WRZDUGV0%$SURJUDPVWKDWRIIHUÃ&#x20AC;QDQFLDODLGDQGVFKRODUVKLSLQFHQWLYHV0HDQZKLOHJOREDOO\SRSXODU ZKHQVHOHFWLQJZKLFKEXVLQHVVVFKRROWRDSSO\WRLVWKHVFKRRO·VUHSXWDWLRQ7KLVLVPRVWHYLGHQWLQ1RUWK $PHULFDDQG:HVWHUQ(XURSHZKHUHFDQGLGDWHVFRQVLGHULWWKHPRVWLPSRUWDQWIDFWRU &RXUVHOHQJWKLVORZGRZQRQWKHOLVWRIFRQVLGHUDWLRQVDPRQJVWFDQGLGDWHVLQHYHU\UHJLRQVXJJHVWLQJWKDW FDQGLGDWHVDUHZLOOLQJWRLQYHVWORQJHUSHULRGVRIWLPHLQWKHLU0%$HGXFDWLRQLQRUGHUWRHQVXUHFDUHHUYDOXH LQWKHLUTXDOLÃ&#x20AC;FDWLRQRQFHWKH\JUDGXDWH


Study plan preferences Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds :KHQORRNLQJDW¶&ULWHULDIRUVHOHFWLQJZKLFK0%$SURJUDPWRDSSO\WR·WDEOHDFOHDUUHJLRQDOVSOLWLQ WKHSULRULWLHVIRUDSSOLFDQWVLVHYLGHQW 0%$DSSOLFDQWVFRPLQJIURP1RUWK$PHULFDDQG:HVWHUQ(XURSHKLJKOLJKWIDFWRUVVXFKDV¶UHWXUQRQ LQYHVWPHQW·DQG¶FDUHHUSODFHPHQWUHFRUG·DVEHLQJKLJKXSRQWKHLUOLVWRIFRQVLGHUDWLRQVSULRULWL]LQJWKHP RYHUIDFWRUVVXFKDV¶VFKRODUVKLSVÃ&#x20AC;QDQFLDODLG·DQG¶DIIRUGDELOLW\·,QWKHVHWZRUHJLRQVLWVHHPVWREHWKH FDVHWKDWDSSOLFDQWVDUHORRNLQJWRWKHORQJWHUPÃ&#x20AC;QDQFLDOEHQHÃ&#x20AC;WVRIPDQDJHPHQWHGXFDWLRQLQRUGHUWRSD\ IRUWKHLUHGXFDWLRQDQGDGYDQFHWKHLUFDUHHUV 0HDQZKLOHLQWKH$IULFD0LGGOH(DVWDQG/DWLQ$PHULFDQUHJLRQVIDFWRUVVXFKDV¶UHWXUQRQLQYHVWPHQW· DQG¶FDUHHUSODFHPHQWUHFRUG·DSSHDUORZGRZQLQWKHLUSULRULWLHVZKLOVW¶DFFUHGLWDWLRQVWDWXV·DSSHDUVPRUH important.

7DEOH3UHIHUUHG0%$VSHFLDOL]DWLRQV MBA Specializations

% of respondents 2011

2012

Strategy

50.3

51.1

General management

51.9

49.6

International management

46.9

45.1

Finance

38.4

42.4

Leadership

37.3

37.3

Entrepreneurship

33.6

33.6

Marketing Operations management

34.3

29.7

22.0

21.7

Technology management

23.3

19.8

E-commerce

11.8

12.0

CSR

13.2

11.9

,QWHUPVRIZKLFKFRUHVSHFLDOL]DWLRQV0%$ DSSOLFDQWVZRXOGOLNHWRIRFXVRQWDEOHVKRZV VOLJKWFKDQJHVLQFRPSDULVRQWRUHVSRQGHQWVLQ 7KRXJKVWUDWHJ\QRZWRSVWKHOLVWWDNLQJRYHU IURPJHQHUDOPDQDJHPHQWWKHUHLVQRWDVLJQLÃ&#x20AC;FDQW FKDQJHLQWKHSURSRUWLRQRIDSSOLFDQWVZLVKLQJ WRSXUVXHPRGXOHVRUVSHFLÃ&#x20AC;FSURJUDPVIRFXVHG LQWKHVHDUHDV:KDWLVLPSRUWDQWLVWKHORQJWHUP WUHQGWKDWHDFK\HDUDURXQGRI0%$DSSOLFDQWV ORRNWRVSHFLDOL]HLQERWKVWUDWHJ\DQGJHQHUDO PDQDJHPHQWUHSUHVHQWLQJWKHWUDGLWLRQDOYLHZRI DQ0%$SURJUDPDVDKROLVWLFDSSURDFKWREXVLQHVV DQGPDQDJHPHQW7KLVLVIXUWKHUHQKDQFHGE\WKH SRSXODULW\RILQWHUQDWLRQDOPDQDJHPHQWOHDGHUVKLS DQGRSHUDWLRQVPDQDJHPHQW

Source: QS TopMBA.com Applicant Survey 2012

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )LQDQFHKDVJURZQLQSRSXODULW\LQZLWKPRUHUHVSRQGHQWVKLJKOLJKWLQJWKHVXEMHFWDVDSUHIHUUHG 0%$VSHFLDOL]DWLRQ7KLVUHYHUVHVDWUHQGRIUHFHQW\HDUVZKLFKVDZDVOLJKWGHFOLQHLQWKHSRSXODULW\ RIÃ&#x20AC;QDQFHDPRQJVW0%$DSSOLFDQWVSDUWO\DVDUHVXOWRIWKHVWURQJFULWLFLVPJLYHQWRWKHVHFWRUIRULWV LQYROYHPHQWLQWKHÃ&#x20AC;QDQFLDOFULVLV 7KHSURSRUWLRQRIDSSOLFDQWVNHHQRQVWXG\LQJFRUSRUDWHVRFLDOUHVSRQVLELOLW\KDVGURSSHGJUDGXDOO\RYHU WKHODVWIHZ\HDUVIURPLQWRMXVWXQGHUWKLV\HDU,W·VXQOLNHO\WKLVLVDVDUHVXOWRIOHVVHQLQJ LQWHUHVWEXWPRUHWKDWPDQ\0%$SURJUDPVKDYHQRZLQFRUSRUDWHGFRUSRUDWHVRFLDOUHVSRQVLELOLW\DFURVV WKHLUHQWLUHSURJUDPLQUHDFWLRQWRWKHÃ&#x20AC;QDQFLDOFULVLVDQGWRIXOÃ&#x20AC;OOWKHLUFRPPLWPHQWWRWUDLQWKHEXVLQHVV OHDGHUVRIWKHIXWXUH

Deciding which MBA program format is best for you? Get expert advice at TopMBA.com/business-schools/mba-programs

23


4. Study Plans: Finance options 7DEOH0%$ÀQDQFLQJRSWLRQV

7DEOH0%$VFKRODUVKLSV

% of respondents

Finance options

% of respondents

2012

2011

2012

Scholarships

52.0

57.7

Study with no scholarship

Loan

16.9

14.5

Source: QS TopMBA.com Applicant Survey 2012

Own savings

11.9

13.8

Parents/ Family

6.6

4.5

Company sponsorship

12.6

9.5

No

Yes

32.2

67.8

MBA scholarships

Source: QS TopMBA.com Applicant Survey 2012

0%$ÀQDQFLQJRSWLRQV 7DEOHVKRZVDFOHDULQFUHDVHLQWKHDPRXQWRI FDQGLGDWHVORRNLQJLQWRWKHSRVVLELOLW\RIIXQGLQJ WKHLU0%$LQYHVWPHQWLQSDUWWKURXJKVFKRODUVKLSV

7DEOHVKRZVWKDWOHVVWKDQDWKLUGRIWRWDO DSSOLFDQWVDUHUHOLDQWRQVHFXULQJVFKRODUVKLS IXQGLQJLQRUGHUWRSXUVXHWKHLUEXVLQHVVHGXFDWLRQ HQGHDYRUV)RUWKHREYLRXVEHQHÀWRIQRWKDYLQJWR HYHQWXDOO\UHSD\VFKRODUVKLSIXQGLQJDSSOLFDQWV FOHDUO\SUHIHUWRH[SORUHWKLVURXWHRIÀQDQFLQJ WKHLU0%$VÀUVWEHIRUHH[SORULQJRWKHUIXQGLQJ opportunities.

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds ,QWKHODVWIHZ\HDUVWKHFRQVLVWHQWO\VPDOOHUSURSRUWLRQVRI0%$FDQGLGDWHVORRNLQJWRH[WHUQDOVRXUFHVRI IXQGLQJVXFKDVFRPSDQ\VSRQVRUVKLSDQGORDQVLVUHÁHFWLYHRIWKHFXUUHQWJOREDOHFRQRPLFHQYLURQPHQW WKDWWKHDYDLODELOLW\RISULYDWHORDQVIRUHGXFDWLRQDODVSLUDWLRQVDQGFRPSDQ\EXGJHWVIRUORQJWHUPWUDLQLQJ RIVWDIIKDYHEHFRPHVPDOOHU$VDUHVXOWPRUHFDQGLGDWHVDUHRSWLQJWRIXQGWKHLUGHJUHHVZLWKWKHLURZQ VDYLQJVZKLFKLVOLQNHGWRWKHROGHUDJHRIUHVSRQGHQWVLQWKLV\HDU·VVXUYH\DVWKH\VSHQGORQJHULQSDLG HPSOR\PHQWSULRUWRDSSO\LQJIRUEXVLQHVVVFKRRO

7DEOH5HJLRQDOFRPSDULVRQRI0%$ÀQDQFLQJRSWLRQV

Regional comparison of MBA ÀQDQFLQJRSWLRQV

Financing options %

2012 Company Loan sponsorship

Own savings 11.8

Africa/ Middle East 13.7

4.3

Asia Pacific

10.4

13.6

11.3

Eastern Europe

4.7

11.8

17.8

Western Europe

9.3

16.1

22.2

Latin America

5.0

12.1

13.2

US & Canada

7.5

30.2

13.5

Source: QS TopMBA.com Applicant Survey 2012

:KHQORRNLQJDWWDEOHFDQGLGDWHV FRPLQJIURP1RUWK$PHULFDDQG Parents/ Family Scholarships :HVWHUQ(XURSHDUHOHVVOLNHO\WR SXUVXHVFKRODUVKLSIXQGLQJWKDQWKHLU 66.7 3.6 FRXQWHUSDUWVLQRWKHUUHJLRQV:KLOHLW 58.8 5.7 FDQEHVDLGWKDW1RUWK$PHULFDQDQG 62.3 3.1 :HVWHUQ(XURSHDQFDQGLGDWHVDUHOHVV OLNHO\WRQHHGVFKRODUVKLSIXQGLQJGXHWR 47.3 4.9 FRPSDUDWLYHO\KLJKHUSUH0%$VDODULHV 66.1 3.7 DVVHHQLQWDEOHRQSDJH LWLVDOVR 44.9 2.9 WUXHWKDWVFKRODUVKLSIXQGLQJDLPHGDW XQGHUUHSUHVHQWHGJURXSVDWEXVLQHVV VFKRROLVOHVVOLNHO\WREHDYDLODEOHWR DSSOLFDQWVUHVLGLQJLQWKHVHUHJLRQV

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds ,Q1RUWK$PHULFDDQG:HVWHUQ(XURSHVRXUFLQJIXQGLQJWKURXJKORDQVLVZLGHO\FRQVLGHUHGWREHHDVLHU DQGPRUHVRFLDOO\DFFHSWDEOHWKDQLQRWKHUUHJLRQV7KLVLVUHÁHFWHGWKURXJKWKHKLJKSURSRUWLRQVRI DSSOLFDQWVIURP1RUWK$PHULFDDQG:HVWHUQ(XURSHRSWLQJWRIXQGWKHLU0%$HGXFDWLRQWKURXJKORDQVLQ table 4.3. &RPSDULQJWKHGDWDLQWDEOHWRWKHFXUUHQWVDODU\GDWDDPRQJVW0%$DSSOLFDQWVVKRZQLQWDEOH KLJKOLJKWVWKDWWKRVHZLWKORZHUVDODULHVWHQGWRUHO\RQVFKRODUVKLSVUDWKHUWKDQRWKHUSRVVLELOLWLHVVXFK DVIDPLO\IXQGLQJORDQVDQGFRPSDQ\VSRQVRUVKLS)RUH[DPSOHWKHIRXUUHJLRQVZLWKWKHORZHVWFXUUHQW DYHUDJHVDODULHV $IULFDDQGWKH0LGGOH(DVW$VLD3DFLÀF(DVWHUQ(XURSHDQG/DWLQ$PHULFD DUHDOVRWKH IRXUUHJLRQVZKHUHDSSOLFDQWVDUHPRVWOLNHO\WRUHO\RQIXQGLQJWKURXJKVFKRODUVKLSV

24


5. Career objectives 7DEOH,QWHQGHGLQGXVWU\SRVW0%$

Engineering

Finance

Government/ Public sector

Manufacturing/ Production

Media/ Advertising

Retail/ Wholesale

Technology

Telecoms

7.5

2.6

8.4

3.7

21.0

6.1

5.7

3.0

3.3

2.1

10.9

3.0

19.6

36.6

4.9

2.6

2.3

13.2

3.0

9.1

11.3

6.0

5.7

5.3

2.6

Education

17.4

2.5

24.6

4.4

5.0

14.3

10.6

5.0

8.1

5.6

0.9

8.7

1.9

Energy/ Environment/ Utilities 30.9 Engineering 21.4

4.7

3.3

45.8

13.1

17.8

4.4

8.7

1.8

3.3

1.8

11.3

1.8

3.6

2.6

10.7

34.0

10.9

3.8

10.5

2.1

1.2

1.4

13.1

1.4

Finance

5.8

3.0

5.3

1.6

47.6

6.9

5.5

2.5

2.8

2.9

7.3

2.4

28.0

1RQSURÃ&#x20AC;W&KDULW\

Energy/ Environment/ Unilities

42.1

Consumer goods

Consumer goods

Consulting

Current sector

Consulting

Education

Intended industry post MBA %

Latin America

Government/ Public sector

26.8

2.8

2.5

7.0

3.5

19.7

29.2

4.2

3.5

4.9

1.8

7.0

2.8

Manufacturing/ Production Media/ Advertising

20.6

9.8

3.0

8.2

7.8

12.6

3.4

30.0

4.3

2.3

3.0

8.7

0.5

22.2

16.2

3.7

5.1

0.5

10.2

4.6

3.7

38.9

2.8

3.7

8.8

6.5

Non-profit/ Charity

27.5

3.9

12.4

7.8

1.3

13.1

14.4

2.0

9.8

34.6

2.0

3.9

1.3

Retail/ Wholesale

46.1

6.1

4.4

7.1

11.3

20.5

6.1

6.7

6.1

5.6

2.9

56.0

10.9

Technology

11.2

2.4

0.7

2.6

3.8

6.2

1.6

1.8

1.6

1.5

0.9

11.9

17.7

22.0 7.9 5.4 Source: QS TopMBA.com Applicant Survey 2012

6.3

2.9

21.3

7.1

8.8

5.6

3.6

2.9

8.6

2.5

Telecoms

Intended industry post-MBA Many candidates take an MBA to seek career SURJUHVVLRQDQGWRVWD\DQGZRUNLQWKHVDPH LQGXVWU\7KHPRVWSRSXODULQGXVWU\IRU0%$ GULYHQFDUHHUSURJUHVVLRQLVÃ&#x20AC;QDQFHZLWK VHHNLQJWRUHWXUQ6HFRQGZLWKVHHNLQJWR UHWXUQLVHQHUJ\DQGXWLOLWLHV7KLUGLVFRQVXOWLQJ ZLWKDQGIRXUWKLVPHGLDDQGDGYHUWLVLQJZLWK VHHNLQJWRUHWXUQ 7KRXJKFDUHHUVZLWFKLQJ0%$DSSOLFDQWVDUH FRPPRQSODFHDVVKRZQLQWDEOHLWLVIDUPRUH FRPPRQIRU0%$DSSOLFDQWVWRKROGWKHSULPDU\ GHVLUHWRUHPDLQLQWKHLUFXUUHQWLQGXVWU\,QIDFW

WKHUHDUHRQO\WKUHHFXUUHQWLQGXVWU\VHFWRUVZKHUH WKHPDMRULW\RIDSSOLFDQWVGRQ·WZLVKWRUHPDLQLQ WKHVHFWRU

5HWDLOZKROHVDOH²DSSOLFDQWVORRNWRZDUGV FDUHHUVLQWKHWHFKQRORJ\LQGXVWU\DQGFRQVXOWLQJ DIWHUJUDGXDWLRQ

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7HOHFRPV²DSSOLFDQWVFOHDUO\SUHIHUWKH WUDGLWLRQDOO\SRSXODUVHFWRUVRIÃ&#x20AC;QDQFHDQG FRQVXOWLQJWRZRUNLQDIWHUWKHLU0%$GHJUHH

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds )RUWKRVHWDNLQJDQ0%$LQRUGHUWRKHOSWKHPFKDQJHFDUHHUVLQWRDQHZLQGXVWU\FRQVXOWLQJLVWKHFOHDU IDYRULWHDPRQJVWSHRSOHRIDOPRVWDOOFDUHHUEDFNJURXQGV )LQDQFHDWUDGLWLRQDOO\SRSXODUVHFWRUIRU0%$VWRZRUNLQKDVRQFHDJDLQSURYHGH[WUHPHO\SRSXODU DPRQJVWWKRVHDOUHDG\ZRUNLQJLQWKHLQGXVWU\EXWKDVUHWXUQHGWRSRSXODULW\DPRQJVW0%$FDUHHU FKDQJHUV

25


Career objectives &KDUW:KHUHFDQGLGDWHVVHHWKHPVHOYHVLQ\HDUV

2011

2012

26

Source: QS TopMBA.com Applicant Survey 2012

Where candidates see themselves in 10 years &KDUWLVIXUWKHUSURRIRIWKHKLJKO\DPELWLRXV QDWXUHRI0%$DSSOLFDQWVZLWKERWKHQWUHSUHQHXULDO VSLULW DOPRVWVHHWKHPVHOYHVUXQQLQJWKHLURZQ EXVLQHVV DQGYLVLRQVRIULVLQJWRWKHXSSHUHFKHORQV RIEXVLQHVV DOPRVWVHHWKHPVHOYHVEHFRPLQJD &(2RIDODUJHFRPSDQ\ZKLOHRYHUH[SHFWWR EHFRPHDGLUHFWRURIDODUJHSXEOLFFRPSDQ\ 

Expected weekly hours post-MBA 7KHVHDPELWLRQVDUHXQOLNHO\WREHIXOÃ&#x20AC;OOHGZLWKRXW DKXJHDPRXQWRIZRUNDQGDVWDEOHVKRZV0%$ DSSOLFDQWVH[SHFWWKLV7KLV\HDUPRUHDSSOLFDQWVH[SHFW WRZRUNORQJHUKRXUVLQRUGHUWRDFKLHYHZKDWWKH\ GHVLUHZLWKDOPRVWKDOIRIUHVSRQGHQWVH[SHFWLQJWR ZRUNPRUHWKDQKRXUVSHUZHHNRQFHWKH\JUDGXDWH

7DEOH([SHFWHGZHHNO\KRXUVSRVW0%$ 

Hours per week

% of respondents 2011

2012

Up to 40 hours

10.8

10.5

40-50 hours

44

42.0

50-60 hours

32.4

31.1

60-70 hours

11.4

10.9

Over 70 hours

1.4

5.5

Source: QS TopMBA.com Applicant Survey 2012

Find out how many graduates MBA employers plan to hire in the QS TopMBA.com Jobs and Salary Trends Report Visit: TopMBA.com/jobs-salary-report


6. Salary expectations Salary expectations 7DEOHLVIXUWKHUHYLGHQFHRIWKHKXJHO\DPELWLRXV QDWXUHWKDW0%$FDQGLGDWHVLQJHQHUDOSRVVHVV :KLOHIRUWKHPDMRULW\WKHH[SHFWHGVDODU\LQFUHDVHV UHSRUWHGDUHXQUHDOLVWLFDOO\KLJKLPPHGLDWHO\DIWHU JUDGXDWLRQZKHQDQQXDOERQXVUHPXQHUDWLRQ LVWDNHQLQWRDFFRXQWWKHVHÃ&#x20AC;JXUHVDUHFHUWDLQO\ DFKLHYDEOH &DQGLGDWHVORFDWHGLQWKH$VLD3DFLÃ&#x20AC;F(DVWHUQ (XURSHDQDQG$IULFDDQGWKH0LGGOH(DVW UHJLRQVH[SHFWWKHODUJHVWDYHUDJHVDODU\LQFUHDVHV SURSRUWLRQDWHWRWKHLUFXUUHQWUHPXQHUDWLRQZLWK H[SHFWHGVDODULHVKRYHULQJDURXQGIRXUWLPHVWKHLU FXUUHQW0HDQZKLOHWKRVHLQ:HVWHUQ(XURSH1RUWK $PHULFDDQG/DWLQ$PHULFDDUHSHUKDSVDOLWWOH PRUHUHDOLVWLFH[SHFWLQJLQFUHDVHVRIDURXQG WLPHVWKHLUFXUUHQWVDODULHV 2ISDUWLFXODUQRWHLVWKDWZKLOVW0%$HPSOR\HUVLQ :HVWHUQ(XURSHDUHKLJKOLJKWHGLQWKHPRVWUHFHQW

7DEOH3RVW0%$VDODU\H[SHFWDWLRQVE\UHJLRQ Regions

Salary expectations Average current salary ($)

Average target salary ($) 120,000

Africa & Middle East

37,000

Asia Pacific

35,000

122,000

Eastern Europe

42,000

149,000

Western Europe

53,000

125,000

Latin America

38,000

90,000

US & Canada

61,000

153,000

Source: QS TopMBA.com Applicant Survey 2012 QS TopMBA.com Jobs and Salary Trends Report as SD\LQJIUHVK0%$JUDGXDWHVWKHKLJKHVWDYHUDJH 0%$VDODULHVFDQGLGDWHVIURPWKLVUHJLRQH[SHFW ORZHUVDODULHVWKDQWKRVHLQ1RUWK$PHULFDDQG (DVWHUQ(XURSH

&KDUW3RVW0%$VDODU\H[SHFWDWLRQVE\FRXQWU\DQG\HDUVRIH[SHULHQFH

Source: QS TopMBA.com Applicant Survey 2012

Chart 6.2 and table 6.3: MBA Salary expectations by years of work experience &KDUWDQGWDEOHVKRZWKHH[SHFWHGVDODU\ EUHDNGRZQIRUDVHOHFWLRQRIFRXQWULHVZLWKHQRXJK UHVSRQVHVWRPDNHVWDWLVWLFVVXFKDVDYHUDJHVDODU\ GDWDVWDWLFDOO\UHOHYDQW:KDWLVFOHDUIURPERWKLV WKDWH[SHFWHGVDODULHVYDU\ZLGHO\IURPFRXQWU\WR FRXQWU\EXWUHPDLQVLPLODUZLWKLQHDFKUHJLRQ +RZHYHUWKHUHLVDVHOHFWLRQRIFRXQWULHVWKDW EUHDNZLWKWKLVWUHQG6ZLVV0%$FDQGLGDWHVKDYH FRQVLGHUDEO\KLJKHUVWDUWLQJVDODULHVDQGSRVW 0%$VDODU\H[SHFWDWLRQVWKDQWKHUHVWRI:HVWHUQ

(XURSHDQGDQ\RWKHUFRXQWU\OLVWHGIRUWKDWPDWWHU 0HDQZKLOH6SDQLVKFDQGLGDWHVKDYHWKHORZHVW FXUUHQWVDODULHVDQGDOVRH[SHFWWKHORZHVWVDODU\ H[SHFWDWLRQVDIWHUJUDGXDWLQJIURPWKHLU0%$V &DQGLGDWHVZLWKOHVVWKDQIRXU\HDUVZRUN H[SHULHQFHFRPLQJIURP&KLQD6ZLW]HUODQG DQG7KDLODQGDSSHDUWREHXQUHDOLVWLFLQWKHLU H[SHFWDWLRQVDVWKHLUDYHUDJHH[SHFWHGVDODULHV H[FHHGWKHLUFRXQWHUSDUWVZLWKÃ&#x20AC;YH\HDUVRUPRUH ZRUNH[SHULHQFH7KLVLVWUXHHYHQWKRXJKWKHLU FXUUHQWVDODULHVDUHDVH[SHFWHGWKRVHZLWKOHVV H[SHULHQFHKDYHORZHUUHPXQHUDWLRQSDFNDJHV

27


Salary expectations Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds *OREDOO\WDUJHW0%$VDODULHVDPRQJVW0%$FDQGLGDWHVKDYHKLWUHFRUGOHYHOVLQUHĂ HFWLQJFRQĂ&#x20AC;GHQFH LQWKHYDOXHRIWKHGHJUHH 6ZLVV0%$VH[SHFWWRHDUQRYHU86DIWHUWKH\JUDGXDWH+LJKVDODU\H[SHFWDWLRQVDPRQJVW6ZLVV 0%$FDQGLGDWHVFDQEHH[SODLQHGE\WKHODUJHQXPEHURI6ZLVV0%$DSSOLFDQWVFRPLQJRXWRIKLJKSD\LQJ ZRUNLQĂ&#x20AC;QDQFLDOVHUYLFHVDQGWKHQH[SHFWLQJWRUHHQWHUWKHVDPHKLJKSD\LQJLQGXVWU\DWPRUHVHQLRUOHYHOV %UD]LOLDQDQG5XVVLDQ0%$DSSOLFDQWVDOVRKDYHKLJKDYHUDJHWDUJHWVDODULHVLQRI86DQG 86UHVSHFWLYHO\ 2QO\DVPDOOPLQRULW\RI0%$DSSOLFDQWVH[SHFWWREHHDUQLQJOHVVWKDQ86RQJUDGXDWLRQ7KHVH H[SHFWDWLRQVUHSUHVHQWDVLJQLĂ&#x20AC;FDQWMXPSRQSUHYLRXV\HDUVRIWKH467RS0%$FRP$SSOLFDQW6XUYH\DQG FDQRQO\SDUWO\EHH[SODLQHGE\WKHJUHDWHUQXPEHURI\HDUVZRUNH[SHULHQFHSRVVHVVHGE\UHVSRQGHQWV 0HDQZKLOHORZHUFXUUHQWDQGH[SHFWHGSRVW0%$VDODULHVDPRQJVWFDQGLGDWHVFRPLQJIURP6SDLQLVFOHDUO\ DUHVXOWRIWKHFRXQWU\¡VĂ&#x20AC;QDQFLDOVLWXDWLRQ

7DEOH3RVW0%$VDODU\H[SHFWDWLRQVE\FRXQWU\DQG\HDUVRIH[SHULHQFH Country

2011

2012

Average Average Average Average current target current target salary ($) salary ($) salary ($) salary ($) Brazil

47,000

139,000

59,000

0-4 years

39,000

134,000

50,000

147,000

5+ years

55,000

143,000

64,000

184,000 140,000

Canada

172,000

55,000

138,000

56,000

0-4 years

46,000

127,000

48,000

131,000

5+ years

63,000

147,000

62,000

146,000

China

35,000

116,000

37,000

129,000

0-4 years

28,000

105,000

25,000

133,000

5+ years

41,000

128,000

45,000

127,000

52,000

134,000

49,000

114,000

49,000

125,000

40,000

109,000

France 0-4 years 5+ years Germany

54,000

146,000

58,000

120,000

55,000

148,000

65,000

132,000

0-4 years

46,000

134,000

53,000

110,000

5+ years

62,000

158,000

74,000

148,000

25,000

103,000

26,000

115,000

22,000

97,000

23,000

104,000 139,000

India 0-4 years 5+ years Italy 0-4 years 5+ years

30,000

116,000

32,000

30,000

79,000

37,000

110,000

29,000

74,000

33,000

108,000

30,000

95,000

45,000

113,000

57,000

129,000

67,000

144,000

0-4 years

38,000

104,000

51,000

108,000

5+ years

73,000

148,000

72,000

156,000

Kazakhstan

27,000

85,000

29,000

113,000

0-4 years

24,000

82,000

22,000

90,000

5+ years

31,000

89,000

38,000

144,000

0-4 years

31,000 23,000

89,000 72,000

31,000 20,000

105,000 95,000

5+ years

36,000

99,000

43,000

114,000

Japan

Malaysia

(Continued overleaf)

28


Salary expectations 7DEOH3RVW0%$VDODU\H[SHFWDWLRQVE\FRXQWU\DQG\HDUVRIH[SHULHQFH FRQWLQXHG

2011

Country

2012

Average Average Average Average current target current target salary ($) salary ($) salary ($) salary ($) Nigeria 0-4 years 5+ years Russia

32,000

111,000

37,000

116,000

29,000

96,000

26,000

90,000

38,000 36,000

131,000 121,000

45,000 48,000

138,000 168,000

0-4 years

29,000

99,000

35,000

132,000

5+ years

44,000

141,000

54,000

183,000

Singapore

144,000

53,000

123,000

56,000

0-4 years

48,000

131,000

49,000

123,000

5+ years

57,000

116,000

60,000

157,000

South Africa

45,000

129,000

50,000

165,000

0-4 years

41,000

126,000

30,000

153,000

5+ years

47,000

129,000

53,000

167,000

South Korea

44,000

102,000

50,000

147,000

0-4 years

37,000

112,000

37,000

133,000

5+ years

51,000

94,000

55,000

153,000

Spain

34,000

59,000

44,000

75,000

0-4 years

31,000

49,000

33,000

70,000

5+ years

44,000

83,000

49,000

78,000

Switzerland

79,000

182,000

82,000

0-4 years

68,000

184,000

66,000

202,000 227,000

5+ years

99,000

181,000

90,000

191,000

25,000

83,000

23,000

99,000

0-4 years

24,000

89,000

19,000

107,000

5+ years

33,000

46,000

30,000

87,000

32,000

83,000

34,000

119,000

0-4 years

30,000

80,000

29,000

102,000

5+ years

38,000

94,000

44,000

145,000

50,000

118,000

47,000

142,000 130,000

Thailand

Turkey

UAE 0-4 years

40,000

96,000

36,000

5+ years

58,000

140,000

55,000

152,000

50,000

130,000

54,000

139,000 110,000

UK 0-4 years

33,000

117,000

33,000

5+ years

61,000

140,000

62,000

151,000

56,000

134,000

58,000

153,000

US 0-4 years

48,000

122,000

49,000

142,000

5+ years

65,000

148,000

65,000

161,000

Source: QS TopMBA.com Applicant Survey 2012

Discover how much MBA employers plan to pay MBA holders in the QS TopMBA.com Jobs and Salary Trends Report Visit: TopMBA.com/jobs-salary-report

29


Salary expectations 7DEOH3RVW0%$VDODU\H[SHFDWLRQVE\ amount of work experience Years of work experience %Average of current salary ($)

Average % Increase target salary ($)

0-4

29,431

101,759

246

5-9

48,939

135,994

178

Source: QS TopMBA.com Applicant Survey 2012

Post-MBA salary expectations by amount of work experience 7DEOHVSOLWVUHVSRQGHQWV·FXUUHQWDQGH[SHFWHG SRVW0%$VDODULHVDFFRUGLQJWRWKHDPRXQWRIZRUN H[SHULHQFHWKH\KDYHJDLQHG:KLOHDOOWKUHHJURXSV VKRZDJUHDWGHDORIRSWLPLVPZKHQWDNLQJLQWR DFFRXQWERQXVHVDQGVDODU\OHYHOVWKUHH\HDUVRU PRUHDIWHUJUDGXDWLRQWKH\DUHQRWIDUIHWFKHG (QFRXUDJLQJO\DSSOLFDQWVZLWKOHVVZRUNH[SHULHQFH VHHPWRXQGHUVWDQGWKDWWKH\DUHOLNHO\WRHDUQORZHU VDODULHVWKDQWKHLUFRXQWHUSDUWVZLWKJUHDWHU\HDUVRI experience.

7. Sources of information 7DEOH(GXFDWLRQIDLUVDQGHYHQWV

Education fairs/ Events

Table 7.2: Online information sources % of respondents 2012

Online sources

% of respondents 2012

Google

77

TopMBA.com

48

QS World MBA Tour

71

The MBA Tour

25

GMAC.com

38

QS World Grad School Tour

18

Business Week

36

Online Fairs

17

FT.com

32

British Council

16

Economist.com

31

Access MBA

12

25

QS World Exec MBA Tour GMAC

11

LinkedIn Facebook

10

Studyabroad.com

14

Other

8

Yahoo

12

IDP Education Australia

4

WSJ.com

11

AMBA

2

Twitter

7

Timesonline.com

5

Studylink.com

5

Other MSN

4

Education fairs and events

Chasedream

3

7KH46:RUOG0%$7RXUUHPDLQVWKHQXPEHU RQHVRXUFHRIIDFHWRIDFHFRQWDFWEHWZHHQ0%$ FDQGLGDWHVDQGEXVLQHVVVFKRROV

Myspace

1

Bait.com

1

Source: QS TopMBA.com Applicant Survey 2012

25

4

Source: QS TopMBA.com Applicant Survey 2012

Online sources of information 8QVXUSULVLQJO\*RRJOHLVWKHPRVWSRSXODURQOLQHWRROIRU0%$DSSOLFDQWVWRÃ&#x20AC;QGLQIRUPDWLRQDERXWWKHLU IXWXUHSURJUDPVDQGLVPRUHWKDQOLNHO\WKHJDWHZD\WRPDQ\RIWKHRWKHUZHEVLWHVRQWKLVOLVW TopMBA.comLVWKHPRVWSRSXODUFRQWHQWEDVHGVRXUFHRILQIRUPDWLRQIRU0%$DSSOLFDQWVGHFLGLQJZKLFK EXVLQHVVVFKRROVDQG0%$SURJUDPVWRDSSO\WR,WLVIROORZHGE\WKHZHEVLWHIRUWKH*0$7WHVWDQGLWV SDUHQWRUJDQL]DWLRQ*0$&DQGWKHQWKHRQOLQHSRUWDOVIRUBusinessweekThe Financial Times and The Economist.

30


7. Sources of information 0%$UDQNLQJVDQGUDWLQJV

Table 7.3: MBA rankings and ratings % of

MBA rankings and ratings

respondents 2012

Financial Times TopMBA.com / QS TopMBA Career Guide

60

The Economist

45

Business Week

45

QS World University Rankings

43

US News and World Reports

25

Wall Street Journal Academic Ranking of World Universities

23

National rankings in chosen destination country

12

Other

4

51

17

Webometrics Ranking Web of World Universities

4

America Economia

3

CHE / DAAD

2

Far Eastern Economic Review

1

Source: QS TopMBA.com Applicant Survey 2012

7DEOHOLVWVWKH0%$UDQNLQJVDQGUDWLQJVXVHGE\ 0%$DSSOLFDQWVZKLOHUHVHDUFKLQJ0%$SURJUDPV 0RVWFRPPRQO\XVHGLVWKHFinancial Times·0%$ UDQNLQJIROORZHGE\46·UDWLQJVSXEOLVKHGRQ 7RS0%$FRPDQGLQWKHTopMBA Career Guide WKLV LQFOXGHVWKHQS Global 200 Business Schools Report DQGWKHBeyond Grey PinstripesUDQNLQJRIEXVLQHVV VFKRROVE\VRFLDOO\UHVSRQVLEOHFRQWHQW 

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds ,QERWKWDEOHVDQGRQHFRQFOXVLRQLVFOHDU² MBA applicants prefer editorially driven sources RILQIRUPDWLRQWKDWWKH\DUHDEOHWRWUXVWRYHU VRFLDOQHWZRUNLQJVLWHVDQGVLPSOHWRROVZKHWKHU WKH\DUHVSHFLĂ&#x20AC;FDOO\IRFXVHGWRZDUGVDLGLQJ0%$ DSSOLFDQWVVWXGHQWVDQGJUDGXDWHVVXFK as TopMBA.comRULIWKH\FRYHUZLGHUVXEMHFW DUHDVVXFKDV Businessweek, The Financial Times, and The Economist.

Find out which business schools MBA employers value the most in QSâ&#x20AC;&#x2122; MBA employer rating, the QS Global 200 Business School Report. Visit: TopMBA.com/global-200

31


8. Gender trends &KDUW*HQGHUSURÃ&#x20AC;OHRI0%$DSSOLFDQWV

Male

Female

*HQGHUSURÃ&#x20AC;OHRI0%$DSSOLFDQWV &KDUWKLJKOLJKWVWKHFRQWLQXHGXQGHU UHSUHVHQWDWLRQRIZRPHQRQ0%$SURJUDPV %XVLQHVVVFKRROVFRQWLQXDOO\DWWHPSWWRDWWUDFW IHPDOHDSSOLFDQWVZKLFKLVZK\WKHSURSRUWLRQRI IHPDOHFDQGLGDWHVKDVLQFUHDVHGJUDGXDOO\IURP LQWRWKLV\HDUDÃ&#x20AC;JXUHWKDWFORVHO\DOLJQV ZLWKWKHDPRXQWRIZRPHQWDNLQJWKH*0$7WHVWIRU 0%$DGPLVVLRQ0DQ\FRPPHQWDWRUVVWLOOKLJKOLJKW IDFWRUVWKDWGLVFRXUDJHZRPHQIURPDSSO\LQJWR EXVLQHVVVFKRROVXFKDV

$VKRUWDJHRIIHPDOHUROHPRGHOVLQKLJKSURÃ&#x20AC;OH PDQDJHPHQWSRVLWLRQVDURXQGWKHZRUOG

3UHFRQFHSWLRQVDPRQJVWZRPHQRIDPDOH GRPLQDWHGEXVLQHVVZRUOG

$SUHIHUHQFHDPRQJVWVRPHZRPHQWRRSWIRU Source: QS TopMBA.com Applicant Survey 2012

FDUHHUVWKDWRIIHUDPRUHSUHIHUDEOHZRUNOLIH EDODQFHWKDQWKRVHWKDWDUHWUDGLWLRQDOO\IDYRUHG DPRQJVW0%$JUDGXDWHV

&KDUW*HQGHUSURÃ&#x20AC;OHRI0%$DSSOLFDQWV

Male

Female

Source: QS TopMBA.com Applicant Survey 2012

*HQGHUSURÃ&#x20AC;OHRI0%$DSSOLFDQWVE\UHJLRQ &KDUWVKRZVWKDWWKHSURSRUWLRQRIZRPHQDSSO\LQJWR0%$SURJUDPVDURXQGWKHZRUOGYDULHVJUHDWO\ DFFRUGLQJWRUHJLRQ,Q1RUWK$PHULFDDQG(DVWHUQ(XURSHWKHSURSRUWLRQRIIHPDOHFDQGLGDWHVLVDURXQG ZKLOHLQ:HVWHUQ(XURSHDQGWKH$IULFDDQG0LGGOH(DVWUHJLRQVDWKLUGRUOHVVFDQGLGDWHVDUHIHPDOH

Nunzio Quacquarelli, managing director of QS Quacquarelli Symonds 7KHSURSRUWLRQDOUHSUHVHQWDWLRQRIIHPDOHFDQGLGDWHVLQWHUHVWHGLQDSSO\LQJWR0%$SURJUDPVKLJKOLJKWV KRZDVRFLHW\·VWUDGLWLRQDODWWLWXGHVWRZDUGVVH[XDOUHSUHVHQWDWLRQDWZRUNFDQGUDPDWLFDOO\DIIHFWWKH QXPEHURIDPELWLRXVZRPHQORRNLQJWRDGYDQFHWKHLUFDUHHUVZLWKDQ0%$,Q$IULFDDQGWKH0LGGOH(DVW IRUH[DPSOHMXVWXQGHURIDSSOLFDQWVDUHZRPHQZKLOHLQ1RUWK$PHULFDDQG(DVWHUQ(XURSHWKH SURSRUWLRQRIZRPHQDSSO\LQJIRU0%$SURJUDPVLVDOPRVWHYHQWRWKHQXPEHURIPHQ

32


Gender trends 7DEOH0DOHPRWLYDWLRQVIRUWDNLQJDQ0%$ Male

7DEOH)HPDOHPRWLYDWLRQVIRUWDNLQJDQ0%$ Female

% of respondents

% of respondents

2011

2012

2011

2012

To improve career prospects

60

64

To improve career prospects

59

68

To learn new skills

57

61

To learn new skills

57

60

Leadership position

52

58

Leadership position

48

57

To build a professional network

44

51

To build a professional network

41

50 43

To enable a career change

41

44

To enable a career change

35

To boost salary

33

36

To boost salary

26

33

Primarily for education

27

28

Primarily for education

27

28

To start own business

32

33

To start own business

25

27

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Motivations for taking an MBA by gender )RUWKHPRVWSDUWPDOHDQGIHPDOHFDQGLGDWHVDSSHDUWREHDSSO\LQJWR0%$SURJUDPVIRUYHU\VLPLODU UHDVRQV+RZHYHUWZRNH\GLIIHUHQFHVEHWZHHQWKHVH[HVHPHUJHZKHQORRNLQJDWWKHLUPRWLYDWLRQVIRU WDNLQJ0%$SURJUDPV

:RPHQDUHPRUHOLNHO\WKDQPHQWRORRNWRDQ0%$GHJUHHWRLPSURYHWKHLUFDUHHUSURVSHFWV 0HQDUHPRUHOLNHO\WRDSSO\IRUDQ0%$SURJUDPLQRUGHUWRVWDUWWKHLURZQEXVLQHVV 7DEOH3URJUDPOHQJWKSUHIHUHQFHVE\JHQGHU Duration

% of respondents Male

7DEOH6WXG\PRGHSUHIHUHQFHE\JHQGHU Study mode

Female

% of respondents Male

Female 56.3

< 10 months

5.3

5.1

Full time

54.4

10 - 18 months

44.4

46.7

Part time

17.4

17.8

19 - 24 months

41.4

40.5

Executive education

12.6

10.3

> 24 months

8.9

7.7

Distance learning

9.9

10.0

Online learning

5.6

5.6

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Table 8.4 and Table 8.5: Program length and study mode preferences by gender 7KRXJKSURJUDPOHQJWKSUHIHUHQFHVDUHVLPLODUIRUERWKPDOHDQGIHPDOH0%$FDQGLGDWHVZRPHQVKRZD VOLJKWSUHIHUHQFHWRZDUGVVKRUWHUVWXG\GXUDWLRQVDFFRUGLQJWRWDEOH)XUWKHUDVVKRZQLQWDEOHIXOO WLPH0%$SURJUDPVDUHPRUHSUHIHUDEOHWRIHPDOHFDQGLGDWHVWKDQH[HFXWLYH0%$SURJUDPV

33


Gender trends Table 8.6.1: Industry sectors preferred by male respondents

Table 8.6.2: Industry sectors preferred by female respondents

% of Rank

% of Rank

respondents Industry

Male

respondents Industry

Female

1

Consulting

45

1

Consulting

40

2

Finance

37

2

Finance

32

3

Technology

26

3

Consumer goods

16

4

Energy/ Environment/ Utilities Engineering

15

4

Media/ Advertising

14

5

14

5

Technology

13

6

Manufacturing/ Production

13

6

Government/ Public sector

13

7

Government/ Public sector

12

7

12

8

Consumer goods

10

8

Manufacturing/ Production HR/ Recruiting/ Training

9

Telecoms

9

9

Non-profit/ Charity

10

10

Education

7

10

Energy/ Environment/ Utilities

10

11

Source: QS TopMBA.com Applicant Survey 2012

Source: QS TopMBA.com Applicant Survey 2012

Industry sector preferences by gender 7DEOHVDQGFOHDUO\VKRZWKDWWKHĂ&#x20AC;QDQFHDQGFRQVXOWLQJVHFWRUVDUHUXQDZD\IDYRULWHVIRUERWKVH[HV LQWHUPVRIZKLFKLQGXVWULHV0%$DSSOLFDQWVZRXOGOLNHWRZRUNLQRQFHWKH\JUDGXDWH+RZHYHULWDSSHDUV WKDWIHPDOH0%$VDUHPRUHOLNHO\WRHQWHUDZLGHUUDQJHRIVHFWRUVWKDQWKHLUPDOHFRXQWHUSDUWVUHSUHVHQWHG E\DVOLJKWO\PRUHHYHQVSUHDGRIFKRLFHVLQWDEOH

7DEOH6DODU\H[SHFWDWLRQVE\JHQGHU 2012 %Average of current salary ($)

Average target salary ($)

% Increase

Male

40,800

151,100

270

Female

37,100

127,600

244

Source: QS TopMBA.com Applicant Survey 2012

Table 8.7: Salary expectations by gender $OWKRXJKFXUUHQWPDOHDQGIHPDOHVDODULHVDUHQRWWRRGLVVLPLODULQWDEOHDYHUDJHWDUJHWVDODULHVGLIIHU PRUHVR7KHUHDUHVHYHUDOH[SODQDWLRQVIRUWKLVWKDWDUHRXWVLGHWKHVFRSHRIWKLVUHSRUW:RPHQPD\SUHIHUWR WDNHMREVLQOHVVZHOOSDLGUROHVZLWKDEHWWHUZRUNOLIHEDODQFH)HPDOHDSSOLFDQWVPD\DOVREHPRUHLQFOLQHG WKDQPHQWRVHHNUROHVWKDWZLOODOORZWKHPĂ H[LELOLW\WRVWDUWDIDPLO\+RZHYHUWKHĂ&#x20AC;JXUHVDOVRLQGLFDWHWKDW WKHH[SHFWDWLRQVRIIHPDOH0%$DSSOLFDQWVDUHRYHUDOOSHUKDSVPRUHUHDOLVWLFWKDQWKDWRIPHQ

46UXQVVSHFLĂ&#x20AC;FHYHQWVLQRUGHUWRKHOSUHGUHVVWKHJHQGHULPEDODQFHDWEXVLQHVVVFKRRO 7RĂ&#x20AC;QGRXWPRUHYLVLWZLO7RS0%$FRP

34


Notes

.......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... 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.......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................................................................................................................................... ..........................................................................................................................................................................................................................................................................................................................................

35


36

QS Quacquarelli Symonds Ltd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Š

Website: www.TopMBA.com

All information © QS Quacquarelli Symonds Ltd 2012

QS TopMBA.com Applicant Survey 2012  

QS TopMBA.com Applicant Survey 2012

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