Tips To Advance Your Video Marketing Campaign When you own your own business -- or even work for someone else -- investing your time and money in marketing tactics can really pay off. When people don't know you exist, you won't make a penny. Video marketing is a great way to promote your business. These video marketing tips can help. It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer. If you use YouTube, use its editing features. For example, you can instantly add annotations on your videos easily through YouTube. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code. When you are making your video, do not get wrapped up in how much you need to spend on your video. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. A lot of popular companies have used simple video to reap marketing gold. Production is only part of the video marketing process. If no one knows about your videos, after all, what good will they do? If you market well, more people will see your videos than ever before. Include quality information, but don't be shy about letting others know what you have done. If buyers find your products hard to use, develop a video that can explain the process. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it. When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It's a good idea to have the link play within the video player. This way, this link will be there in case people end up sharing the video somewhere else. Bring a camera with you when you attend events such as trade shows, festivals or conventions. During this time, solicit on-camera interviews with other professionals -- even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are offering a speech, always have it recorded. Are your videos meant to convince people to buy one of your products or services? If so, then it's crucial that you provide a working link in order for them to actually be able to do so. Try to include the link inside the video player. You will keep your links with your video.
You can always hire people to make your videos if it isn't your thing. Hold a contest with prizes where people can enter their own videos. You can choose the winning video to promote your business on your sites. Also make sure to share the video widely. Email your videos to all your family and friends, and encourage them to do the same. Post a link to your new video on your blog. Let current customers know about it by sending an email message or other type of communication. Put it on your social media, too. Let people know! You should now be ready to do some video marketing of your own. Use these tips and get recording. If you do, you are going to see the results you want, and start marketing with video!