__MAIN_TEXT__
feature-image

Page 12

TRAFFIC

THE ROAD TO

TECHNOLOGY

How do we come unstuck from this traffic jam? Technology is the answer, Jamie Iain Genovese says. Photos by Jamie Iain Genovese.

A

ny achievable goal in life will have its obstacles. The amount of obstacles determines the impedance to that achievement and the relative possibility of the achievement of that task. Driving is no different: the destination is the goal and anything from road structures to the cars in front of you can be an obstacle. Putting aside the outliers – including the reckless, the mind-bendingly slow or the pop-up construction and crane-lift jobs – the biggest contributing factor is the amount of cars on the road. Any incident or blockage is magnified by the amount of cars affected by it. Roads are a science directly affected by numbers – the number of cars, exits, junctions, and roundabouts. Technology, with numbers in its bones, can help. How? Launched two years ago, Bumalift is a start-up that offers exactly that kind of help. The concept is simple. It’s in the name really. You bum (or get bummed for) a lift and reach your destination through a Google-based API online. Eventually, there will also be an app for iOS and Android. The team behind Bumalift is called IncredibleWeb. The two co-founders are Shaun Grech, responsible for back-end development, and Kevin Farrugia, who takes care of the front-end development. This year, they were joined by Guillame Pons, content and user experience manager.

12 - Money / Issue 34

The Incredible-Web team

Profile for BE.COMMUNICATIONS

MONEY DECEMBER 2015 ISSUE 34  

A contemporary outlook on business, lifestyle and design. Money brings together Malta’s top business and finance experts and the media exper...

MONEY DECEMBER 2015 ISSUE 34  

A contemporary outlook on business, lifestyle and design. Money brings together Malta’s top business and finance experts and the media exper...

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded