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F R E E D OM TO G O Douchebags Workbook AW14/15

mydouchebag.com


WHERE THE FIGHT FOR FREED OM S TA RT E D

The Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful west part of Norway. During that week, twin-tip legend and GS skier Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two started the Douchebags journey.

We want people to have the freedom to travel however they want, while bringing the gear they need in their search for adventure. No more fear of ridiculously expensive overweight charges. No more dragging heavy and bulky banana ski bags. No more worrying about gear being broken. By fusing passion and needs, we strive to create the best travel gear possible. For us, Douchebags means fighting for a freedom to go.

Founder & CEO Truls Brataas

Founder Jon Olsson

hello@mydouchebag.com Tordenskiolds gate 3, 0160 Oslo, Norway (+47) 24 077 077 Design by Patrik Hermansson 2

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TECHNOLO GY Freedom to go. That is our mission. Therefore, Douchebags is not just about designing bags – it is about creating products that gives you the freedom to travel however you want.

LENGTH ADJUSTMENT

HO OK-UP SYSTEM

RIB CAGE

The patent pending Length Adjustment system represents a

Placing weight on wheels is a core concept through the Douche-

Inspired by how the human rib cage protects the body’s most

major breakthrough in sports travel gear. Traveling with vari-

bags product line. We believe that the more weight that can be

valuable organs, the patent pending Rib Cage construction in

ous sized skis and snowboards no longer demands different

taken off human shoulders and placed on rolling wheels instead,

all Douchebags products is developed to protect the gear inside.

bags. One single length adjustable Douchebag fits all widths and

the better. Therefore all products are compatible through the

The Rib Cage construction is composed of strong and light-

lengths of skis and snowboards. This fuses ski- and snowboard

hook-up system, and can be attached to either the Douchebag

weight ABS ribs, shaped in a three-stage foldable structure. The

bags into one single multifunctional unit where all size limita-

or the Big Bastard.

integration of Rib Cage construction in the bags has allowed all

tions are eliminated. The length adjustment system also makes

traditional padding to be removed – leaving the bags extremely

the bag fully compressible when not in use, making it maximum

lightweight while fully protective.

AWA R D S

storage efficient.

THE HUGGER 30L

THE D OUCHEBAG

P C T PAT E N T P E N D I N G

P C T PAT E N T P E N D I N G

4

5


THE D OUCHEBAG

LENGTH ADJUSTMENT SYSTEM The Douchebag can be adjusted to all sizes of skis of snowboards, which ensures that the bag always stays rigid for safe and comfortable transportation. No more ski tips sticking out, and no more sloppy banana shaped bags!

A D J U S TA B L E L E N G T H 110 CM → 200CM

AT TA C H A B L E SHOULDER STRAP

T H E D OUC H E B AG ONE SIZE FITS ALL

1 Fold the bag as close to the ski or snowboard tips as possible.

2 Attach the handle to the bottom and top connection rails. Make sure to have the adjustable buckles on top.

3 Tighten the adjustable buckles so that the bag is tight and rigid, ensuring an effortless and more convenient travel experience!

COMPRESSION

TOP HA N DL E

When not in use, the Douchebag can be fully rolled up into a small unit. Being 100% foldable makes the Douchebag the most storage efficient ski- and snowboard bag on the market.

Breaking boundaries in all directions, the award winning Douchebag adds a new dimension to travel gear. Developed as a collaboration between skiers, snowboarders, designers, engineers and airport baggage handlers, the bag is a fusion of passion and needs. The Length Adjustment system eliminates all size limitations, as the bag fits all various lengths and widths of skis and snowboards. The integrated Rib Cage construction has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet protective, and fully compressible when not in use. As the flagship of the travel gear revolution, the Douchebag embodies the freedom to bring

SI DE HA N DL E

whichever gear you want.

TECHNOLOGY

RIB CAGE RIB CAGE

RIB CAGE

HO OK-UP SYSTEM

LENGTH ADJUSTMENT

COMPRESSIBLE

SHOULDER STRAP

LIGHTWEIGHT

ONLY

The integrated Rib Cage construction consisting of strong and lightweight ABS-ribs has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet fully protective.

3,4 kg HO OK-UP SYSTEM

WHEELS

WHEELS

The Hookup system fully integrates the Douchebag with the Huggers or the Base, turning two products into one single unit. This takes weight off human shoulders and in stead places it over wheels, enabling a lighter travel experience.

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

ART: 133.A

ART: 133.B

ART: 133.C

COMPRESSED

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Photo by Marcus Olsson

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THE FREED OM O F S TA RT I N G A JOURNEY WHERE T H E ROA D E N D S By Co-Founder Erling Magnus Solheim

We’re gazing at the North face of Peak Lenin (7134 m) rising in the distance, with a line of almost 2700 height meters straight down. The horse handlers are strapping up our bulky loads, and the Douchebag carrying my splitboard gear is carefully attached to the horse and looking good. The Soviet relic of a four-wheel driven van handled the last kilometer of river crossings and gravel roads surprisingly easy, and somewhat better than our ’83 camper van driven 5000 km from Innsbrück. But ahead, the path is only for men’s feet and horses’ hooves. Our Austrian-Norwegian crew is first on the mountain this year, climbing alone, hoping for the summit and safe snow to ski and snowboard the North face. Expectation, excitement, and the spirit of adventure and freedom is growing strong amongst our group. Editor’s note: The group bailed at 6900 meters due to hurricane strength winds on the top ridge, making them return to Camp 2. Their motivation for beers in Bishkek was now higher than the summit, thus they proceeded all the way down.

Photo by Ole Marius Elvestad

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SLIM JIM

LENGTH ADJUSTMENT SYSTEM The Slim Jim can be adjusted to all different ski lengths, which ensures that the bag always stays rigid for safe and comfortable transportation. No more ski tips sticking out, and no more sloppy banana shaped bags! F RON T HA N DL E

A D J U S TA B L E BUCKLE A D J U S TA B L E L E N G T H 106 CM → 212 CM

1 Grab the adjustable buckle on the front tip of the bag. Pull it backwards to fold the bag over the tips of the skis

2 Fasten the adjustable buckle

to the top connection rail of the bag.

3 Tighten the adjustable buckle so that the bag fits snugly around the tips of the skis – ensuring that the bag stays tight for safe and comfortable transportation.

COMPRESSION The Slim Jim is 100% foldable and can be fully rolled up into a small unit. This makes it not only good looking, but also storage efficient when not in use.

SLIM JIM LONG, LEAN AND LIGHT

TOP HA N DL E

Not all travels require a nice roomy Douchebag to hold a bunch of gear. Some travels are simply short and light. Behold, the little brother of the Douchebag is born! A lean and lightweight purebred ski bag designed to carry a single pair of alpine skis, or a few pairs of cross-country skis. Having adopted the best features from its bigger brother, the Slim Jim is length adjustable, has sturdy wheels and is fully compressible. Truly a handy tool for the everyday ski trip. P O R TA B I L I T Y Carrying skis really could not be done easier. Stripped for all excessive details, the Slim Jim is ultra lightweight – making it a dream to carry by its top handle. And whenever you do not feel like carrying anymore, the sturdy wheels let the skis be comfortably rolled.

TECHNOLOGY

ONLY

COMPRESSION

1,5 kg

U LT R A L I G H T W E I G H T

LENGTH ADJUSTMENT

WHEELS

WHEELS

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

ART: 134.A

ART: 134.B

ART: 134.C

COMPRESSED

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Photo by Oskar Bakke

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THE FREED OM OF PUTTING YOU R L I F E I N A B AC K PAC K

Would you trust a backpack with your life? Jokke Sommer, one of the most extreme base jumpers and wingsuit proximity flyers there is, regularly puts his life in a backpack and jumps off a cliff. Needless to say, Jokke knows a lot about backpacks. Therefore we teamed up with him to create the ultimate backpack. Based on Jokke’s knowledge and experience we developed a new type of urban backpack that combines the structure and comfort of base rigs, with the freedom to access your essential gear in a new and easy way. Great to be flying with you, Jokke!

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Ellioth & Winther Film (The Perfect Flight)


TOP HA N DL E

SHOULDER STRAPS

TOP POCKET

BASE 15L BY JOKKE SOMMER

The Base 15L is especially designed for daily urban adventures. Small enough to fit your laptop snugly on your back while bicycling to work, yet big enough to fit your

RIB CAGE

training gear for after work as well. The innovative side opening provides easy access to your most valuable gear - whether that means your laptop or your snack pack for the day.

E VA F O A M B A C K

DEVELOPED WITH

ONLY

1 kg

EASY ACCESS The whole side of the Base opens in one single motion, giving full overview and easy access to all its contents. In one motion you can access your lifesaving gear – in true base jumper style.

TECHNOLOGY

RIB CAGE

LAPTOP SLEVE

HO OK-UP SYSTEM

LIGHTWEIGHT

M A G N E T I C I PA D P O C K E T

MAGNETIC MOLESKINE POCKET

MAGNETIC L APTOP PO CKET

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

JOKKE PRO

ART: 135.A

ART: 135.B

ART: 135.C

ART: 135.J

HO OK-UP SYSTEM

RIB CAGE

The Hookup system fully integrates the Base with the Douchebag and the Big Bastard, turning the two products into one single unit. This takes weight off human shoulders and in stead places it over wheels, enabling a lighter travel experience.

The integrated Rib Cage construction consisting of strong and lightweight ABS-ribs has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet fully protective. RIB CAGE E VA F O A M B A C K THE D OUCHEBAG

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T O P C O M PA R T M E N T N A M E TA G

HA N DL E

ONLY

1,2 kg

RIB CAGE

THE HUGGER 30L

SHOULDER STRAPS

T H E L O YA L T R AV E L B U D D Y

Right in the intersection of handy duffle bag, durable boot bag and smart backpack, stands the Hugger 30L. This ultimate travel buddy loyally follows you all the way from city life to the mountains. The easily accessible PC pocket and top compartment for

PC POCKET

travel documents makes it the perfect carry-on bag, and the large compartment with integrated Rib Cage construction gives safe room for boots and apparel. When it is not needed to be a backpack, the Hugger 30L loves to ride piggyback on the Douchebag or the Big Bastard, taking the weight off your shoulders. Now that is a true travel buddy. E VA F O A M B A C K

TECHNOLOGY

RIB CAGE

LAPTOP SLEVE

HO OK-UP SYSTEM

LIGHTWEIGHT

A P P ROV E D C A B I N LU G G AG E

RIB CAGE

Being an IATA Approved Cabin Baggage, the Hugger 30L resembles the perfect carry-on. The bag lets you bring your boots and your most precious gear with you on the plane. Peace of mind in a bag!

The integrated Rib Cage construction consisting of strong and lightweight ABS-ribs has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet fully protective.

A P P ROV E D C A B I N LU G G AG E

MESH POCKET INSIDE HO OK-UP SYSTEM The Hookup system fully integrates the Hugger with the Douchebag and the Big Bastard, turning the two products into one single unit. This takes weight off human shoulders and in stead places it over wheels, enabling a lighter travel experience.

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

ART: 136.A

ART: 136.B

ART: 136.C

T H E B I G B A S TA R D THE D OUCHEBAG

16

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T O P C O M PA R T M E N T

HA N DL E

MESH POCKET INSIDE

RIB CAGE

THE HUGGER 60L ROOM FOR CARGO

ONLY

1,8 kg

The Hugger 60L is notoriously carved out by the needs of hardcore alpine racers. Designed as a merge between roomy duffle bag and smart backpack, it is favored by skiers and snowboarders who bring a lot of training gear to the mountain. The whole bag opens in one single motion, giving easy access to whatever is needed – almost like having your own little cargo container on the mountain. Being twice the size of its younger Hugger 30L brother, the Hugger 60L also makes the perfect weekend getaway bag. Throw in your gear and run for the gondola!

TECHNOLOGY

RIB CAGE

RIB CAGE

P O R TA B I L I T Y

The integrated Rib Cage construction consisting of strong and lightweight ABSribs has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet fully protective.

The lightweight design and smart features makes the Hugger 60L super handy to bring around. The optional shoulder straps allow the bag to be converted into a backpack for transportation. And when not in use, the shoulder straps easily tuck away behind the back plate, leaving a smooth bag with no straps hanging around.

S H O U L D E R C A R RY I N G SYS T E M

HO OK-UP SYSTEM

LIGHTWEIGHT

N A M E TA G HO OK-UP SYSTEM The Hookup system fully integrates the Hugger with the Douchebag and the Big Bastard, turning the two products into one single unit. This takes weight off human shoulders and in stead places it over wheels, enabling a lighter travel experience.

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

ART: 137.A

ART: 137.B

ART: 137.C

SHOULDER STRAPS

T H E B I G B A S TA R D

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Photo by Oskar Bakke

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R E T R A C TA B L E H A N D L E

TOP POCKET TOP HA N DL E

N A M E TA G

RIB CAGE

MESH POCKETS INSIDE

T H E B I G B A S TA R D 9 0 L SI DE HA N DL E

FOR THE LONG ADVENTURES

Going away for a long time? Or just going really, really far away? Some adventures

ONLY

require more packing than others, and the Big Bastard lets you bring all the gear you

3,8 kg

need. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Big wheels and a sturdy handle allow for smooth navigation, and the integrated Rib Cage construction makes the bag super lightweight yet maximum protective. Let’s roll!

WHEELS B OT TOM HA N DL E

TECHNOLOGY

RIB CAGE

HO OK-UP SYSTEM

W H E E L S A N D HA N DL E

LIGHTWEIGHT

EDITIONS

PITCH BLACK

S T E E L G R AY

DUSTY WHITE

ART: 138.A

ART: 138.B

ART: 138.C

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HO OK-UP SYSTEM

P O R TA B I L I T Y

RIB CAGE

The Hookup system lets the Hugger fully integrate with the Big Bastard, turning the two products into one single unit. This takes weight off human shoulders and in stead places it over wheels, enabling a lighter travel experience.

A lightweight design and smart features makes the Big Bastard 90L super handy to bring around. Big wheels ensure a smooth roll even on rough grounds, and a sturdy handle makes the bag easy to navigate. But sometimes even a Big Bastard needs to be lifted and carried, so a side handle is there for convenience.

The integrated Rib Cage construction consisting of strong and lightweight ABS-ribs has allowed all traditional padding to be removed – leaving the bag extremely lightweight yet fully protective.

THE HUGGER 30L

Photo by Oskar Bakke

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T R AV E L W E A R

S

N O N E E D T O T R AV E L N A K E D

HOOD

T- S H I R T

“WHE R E I S MY D OUCHE BAG? ”

“WHE R E I S MY D OU CH EBAG? ”

M

L

XL

S

M

L

SMALL

MEDIUM

LARGE

X-LARGE

SMALL

MEDIUM

LARGE

X-LARGE

ART: 142.S

ART: 142.M

ART: 142.L

ART: 142.XL

ART: 141.S

ART: 141.M

ART: 141.L

ART: 141.XL

We see traveling not as an activity, but as a lifestyle. Therefore we create products that make traveling a better experience – not only for gear, but also for people. As part of the travel lifestyle package, we believe that wearing clothes is more comfortable than traveling naked. And as a bonus, our line of travel wear makes it ridiculously easy to look good while traveling!

S

24

Photo by Oskar Bakke

XL

T- S H I R T

BEANIE

D OUCHE BAGS

WI TH DB-PATCH

M

L

ONE SIZE

XL

SMALL

MEDIUM

LARGE

X-LARGE

ART: 140.S

ART: 140.M

ART: 140.L

ART: 140.XL

ART: 139.A

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THE HUGGER 30L

COLOR GUIDE

PITCH BLACK EDITION

S T E E L G R AY EDITION

PITCH BLACK

S T E E L G R AY

ART: 136.A

ART: 136.B PA G E 1 6

DUSTY WHITE EDITION DUSTY WHITE ART: 136.C

THE D OUCHEBAG

THE HUGGER 60L

PITCH BLACK

S T E E L G R AY

PITCH BLACK

S T E E L G R AY

ART: 133.A

ART: 133.B

ART: 137.A

137.B PA G E 2 0

DUSTY WHITE

DUSTY WHITE

ART: 133.C

ART: 137.C PA G E 6

SLIM JIM

T H E B I G B A S TA R D 9 0 L

PITCH BLACK

S T E E L G R AY

PITCH BLACK

S T E E L G R AY

ART: 134.A

ART: 134.B

ART: 138.A

ART: 138.B

DUSTY WHITE

DUSTY WHITE

ART: 134.C

ART: 138.C

PA G E 2 2

PA G E 1 0

BASE 15L

JOKKE PRO

T R AV E L W E A R

PA G E 2 4 PITCH BLACK

S T E E L G R AY

ART: 135.A

ART: 135.B

DUSTY WHITE

JOKKE PRO EDITION

ART: 135.C

ART: 135.J

PA G E 1 2

ART: 142.S-XL

26

ART: 140.S-XL

ART: 141.S-XL

27

ART: 139.A


FIGHTING FOR FREED OM Some people constantly travel the world in search of adventure. We call them Freedom Fighters.

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