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FPMA

FOOTPRINTS a publication of the Florida Podiatric Medical Association

Vol. LXV, #2, Fall 2012

Join Us for SAM 2013 JANUARY 16 - 20, 2013 ORLANDO, FLORIDA, CARIBE ROYALE


You’ve got the golden ticket. You just need to know how to use it. You have the power to be heard and it’s been in your hands the whole time. Being a PICA policyholder gives you access to a malpractice insurance company that is still by podiatrists, for podiatrists. What other company can give you direct contact with its president who is a DPM? Where else can you talk to your peers who serve on risk management, claims or underwriting committees that guide decisions impactful to the profession? There is only one company–PICA. Call us at (800) 251-5727 or email us at access@picagroup.com to share your thoughts and ideas. Take advantage of this golden opportunity you’ve had the entire time.

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FPMA

FOOTPRINTS

a publication of the Florida Podiatric Medical Association Vol. LXV, #2, Fall 2012 FPMA Footprints is published by The Florida Podiatric Medical Association 410 N. Gadsden Street Tallahassee, FL 32301 Phone: 1-800-277-3338 Fax: (850) 681-0899 Website: www.fpma.com Permission to reprint FPMA Footprints articles may be obtained by contacting the Editor.

Contents 4

President’s Perspective By Samir S. Vakil, DPM FPMA Continues Its Commitment to Members and the Future of Podiatry

6

6

From the Executive Director By Michael I. Schwartz Honoring a Good Friend and Long-Time Colleague

Officers Samir S. Vakil, DPM President John E. Baker, DPM First Vice President Maria G. Noll, DPM Second Vice President Stephen F. Levin, DPM Treasurer Paul D. Brooks, DPM Secretary Robert A. Iannacone, DPM Past President

Staff Michael I. Schwartz Executive Director Dinah P. Cox Chief Administrative Officer Bernadine Howell Membership Coordinator Becky Reese Editor & Public Affairs/ Website Coordinator Donna Ratcliff Convention/Education Coordinator

Features APMAPAC 13 15 Join Us for SAM 2013!

Letter from Dr. Barney A. Greenberg

General Information, Registration Forms, and Schedules for SAM 2013

15

of Success: Utilizing the Social 26 Secrets Media Craze to Market Your Practice 30 Florida Podiatric Medical Society Member Info FPMS Report

8 9 29 35

Member Briefs

35

General Membership Meeting Order of Business (1/18/13) Professional Marketplace Public Affairs Report

The recommendation of any benefits, products, or services to our membership does not constitute a warrantee by the Florida Podiatric Medical Association, Inc., or the Florida Podiatric Medical Society, Inc. Each member must decide for himself or herself as to the value and benefit of any product purchased. The Florida Podiatric Medical Association, Inc., or the Florida Podiatric Medical Society, Inc., is not liable for any defects or failure of any benefit, product, or service purchased by any member.


President’s

PERSPECTIVE

FPMA Continues Its Commitment to Members and the Future of Podiatry

A

Samir S. Vakil, DPM is the 2012 FPMA President

“Our goal is to make every member of FPMA a local advocate for our profession and to develop and foster re l a t i o n s h i p s w i t h local politicians and become their source for information when issues arise.”

s my year as President of the Florida Podiatric Medical Association winds down, I must say it has been quite a ride. The more I learn about the FPMA, the more I appreciate the hard work and dedication to the profession, not only by the FPMA staff, but also by the Podiatric Physicians throughout the state who volunteer countless hours of their time. Every 10 years, each state has to redistrict based on population changes. As a result, all 160 members of the Senate and House of Representatives ran for election this fall in these newly-created districts. This has made 2012 a very busy legislative year for our APMA and FPMA legislative teams. I recently attended fundraisers thanks to the combined efforts of the FPMA Collier and Lee Components, who met with potential members of the Florida House of Representatives and U.S. Congress. As they always say, politics happens on a local level. Our goal is to make every member of FPMA a local advocate for our profession and to develop and foster relationships with local politicians and become their source for information when issues arise. There is no greater feeling than a Congressional member contacting you for clarification on a legislative issue that will affect medicine and/or your profession. Our recent FPMA Executive Committee and Executive Board meetings were well attended by components from around the state. We continue to collectively work on ways to improve member benefits and help those practitioners who are struggling with health, weather, or financial issues maintain their membership with the FPMA. We also continue to look to the young members for future leadership in our association and profession. Becky Reese of the FPMA staff continues to work with Drs. Frisch and Noll to improve the FPMA website and use the website to disseminate information to our members in a timely manner. They will continue the process of setting up a system for our vendors and advertisers to tactfully relay information to our members. SAM 2013 marks our final year at the Caribe Royal. Thanks go out to the FPMA Convention Committee for their hard work and dedication to what we expect to be another fabulous meeting. Please complete and send in your registration forms and make your hotel reservations early. In addition, please consider bringing your medical staff for what guarantees to be an excellent assistants’ program. The Presidential Gala taking place on Friday night during SAM will feature entertainment provided by Motown Madness. Saturday’s Comedy night, desserts, and dancing will also be a fun filled event, so make your reservations early so we can plan accordingly!

4 • FPMA Footprints • Vol. LXV #2, Fall 2012


During the SAM 2013 conference, I will be spearheading a meeting to develop a 5 year strategic plan for FPMA to further develop and foster its commitment to its members. I would appreciate input from seasoned members as well as young members who are interested in providing guidance on improving and proactively working on further developing FPMA’s legislative issues, structure, and member benefits, as well as identifying the needs of our association and our members, especially our young members who will be our future leadership. If you have an interest in attending this meeting, please email me at svakil@fpma.com. In closing, I would like to thank the FPMA staff, Executive Committee, and Executive Boards as well as the FPMA membership for your continued support of our profession and association, as well as the support and guidance you have given me this year. Fraternally, Samir S. Vakil, DPM President, FPMA

FPMA

A Reminder from the Florida Division of Workers’ Compensation All non-construction industry employers in the State of Florida who have four or more employees must have workers’ compensation insurance coverage for all of their employees. While corporate officers are defined by law as employees, an officer of an active Florida corporation can apply for an exemption for themselves, providing that they demonstrate ownership in the business. If exempt, as approved by the Division, the corporate officer would not be included in the count of employees. The Department of Financial Services, Division of Workers’ Compensation conducts routine investigations of Florida employers, including those in the medical industry, to assure that the proper insurance is in effect. Where an employer is found to be without workers’ compensation insurance, a Stop-Work Order is issued. A Stop-Work Order requires the cessation of all business operations until the employer comes into compliance with the coverage requirements and pays the assessed penalty. In addition, a penalty is assessed which is equal to 1.5 times the amount the employer would have paid in premium within the preceding 3-year period or $1000, whichever is greater. Employers are encouraged to contact their insurance agent to purchase a workers’ compensation insurance policy. Or an employer may consider an employee leasing arrangement with a professional employer organization that has secured workers’ compensation coverage on behalf of its clients. The Division holds seminars around the state and monthly webinars to educate Florida employers of their responsibilities. For additional information about this or for other information please visit the Division website at www.MyFloridaCFO.com/wc or call Customer Service at (850) 413-1609. FPMA Footprints • Vol. LXV, #2, Fall 2012 • 5


Message from the

EXECUTIVE DIRECTOR

Honoring A Good Friend and Long-Time Colleague Michael I. Schwartz is Executive Director of the Florida Podiatric Medical Association

“Dr. [Nathan] Rickoff has made a truly amazing journey when you stop and realize where we were 64 years ago and where we are now.”

I

would like to start this report on a very happy and positive note. I had both the honor and pleasure of attending the FPMA Northwest Florida Component Meeting in Navarre on Tuesday night, October 2. This meeting was very special as we honored a good friend and colleague, Dr. Nathan Rickoff, for his 64 years of dedication and service to both the profession and to the many patients he has treated and helped over these many years. Dr. Rickoff has made a truly amazing journey when you stop and realize where we were 64 years ago and where we are now. Many thanks to Drs. Scott Rickoff, Paul Brooks, and Mark Lambert for making this memorable evening a reality. Our very competent staff, led by Dinah Cox, has been working diligently in preparing for our next SAM meeting, which is scheduled for January 16 - 20, 2013, at the Caribe Royale in Orlando. Once again, our staff and your Convention Committee are working overtime to make sure this will be another great meeting. On the social front, the Presidential Gala on Friday evening will be a whirlwind extravaganza with entertainment provided by “Motown Madness.” As the name implies, attendees will be entertained by talented impersonators and a band performing Motown hits. Think names like Aretha Franklin, Tina Turner, Michael Jackson, and Ray Charles and you will begin to get the picture. Save some laughter for Saturday night, January 19, as FPMA presents “Comedy Night” featuring Comedian David Glickman. His routine will include “a dose of healthcare humor,” guaranteed to split your spleen with laughter. Fancy desserts, an ice cream station, and dancing will also be a part of this great evening. Election day has come and gone. Chris Hansen, FPMA’s Contract Lobbyist, has filed a very thorough and complete 2012 Election Report, which is currently available on the FPMA Member Portal of the FPMA website (www.fpma.com). I would like to note that we did quite well in our support of House and Senate candidates in both parties. The Florida Legislature has scheduled meetings for November and December, so the fun begins again.

6 • FPMA Footprints • Vol. LXV, #2, Fall 2012


We have already been put on notice by the Agency for Healthcare Administration (AHCA) that their budget will eliminate us in the Medicaid budget as an optional service. As such, we will once again be engaged in a legislative battle to keep podiatric services in the Medicaid program. FPMA

Members of the FPMA Northwest Florida component and FPMA Executive Director Michael Schwartz pose with Dr. Nathan Rickoff after presenting him with a plaque to commemorate his 64 years of service as a dedicated podiatric physician.

First Ever DPM Elected to Congress In a landslide victory, Brad Wenstrup, DPM, won Ohio’s second district congressional race by a 59-41 percent vote. Dr. Wenstrup is the first ever podiatrist to be elected to the U.S. House of Representatives. Dr. Wenstrup, an Iraq war veteran and U.S. Army reservist, defeated incumbent Jean Schmidt in the district’s primary in March. Ohio’s second congressional district encompasses a portion of southern Ohio, including the suburbs of Cincinnati. Dr. Wenstrup will officially take office on January 3, 2013, joining the 113th Congress, and APMA looks forward to working closely with him to ensure podiatric medicine remains at the forefront of the health-care debate. Congressional candidate Lee Rogers, DPM, ran unsuccessfully for California’s 25th congressional district, situated in northern Los Angeles County, which includes the cities of Santa Clarita and Palmdale. Incumbent Howard “Buck” McKeon held on to his seat for another two-year term. APMA is proud of Dr. Rogers’ efforts in this hard-fought race and encourages podiatrists to seek state and federal offices. Learn how to get involved by contacting APMA at advocacy@apma.org. FPMA Footprints • Vol. LXV, #2, Fall 2012 • 7


Member Briefs APMA representatives, including FPMA President-elect Dr. John E. Baker and APMA PAC Chair Dr. Barney A. Greenberg, attended the 2012 Republican and Democratic National Conventions to educate lawmakers and the public about the podiatric medical profession. APMA co-hosted a healthcare town hall meeting at each of the conventions for an in-depth discussion on the current state of health policy in America. An expert panel representing all facets of the healthcare discussion -- including industry leaders and policy makers -presented their perspectives and answered questions. Following the panel discussion, there was a prime networking reception to allow for high-level interaction with participants.

Pictured above are APMA representatives at the RNC in Tampa: (left to right) Jeffrey A. Ross, DPM; APMA Board Member and Legislative Committee Chair Seth Rubenstein, DPM; Brad Wenstrup, DPM (Ohio podiatrist recently elected to Congress); APMA President Joseph Caporusso, DPM; APMA PAC Chair Barney A. Greenberg, DPM; FPMA President-elect John E. Baker, DPM; and APMA Executive Director and CEO Glenn Gastwirth, DPM

In Memoriam Dr. Frederick Pearl passed away on June 16, 2012 at the age of 69. He had been suffering from cancer, but died peacefully at home surrounded by his family. Dr. Pearl was a past president of the FPMA as well as the Central Florida Podiatric Medical Society. He practiced in central Florida for more than 40 years and was a kind, gentle, and caring person who took pride in the care of his patients. Dr. Pearl was a reserve Seminole County Deputy for more than 12 years and served as a Longwood City Commissioner. He was also active in the Rotary Club. He is survived by his wife Lynn, five daughters, three stepchildren, and 12 grandchildren. Dr. Matthew J. Fineman passed away on July 17, 2012 at the age of 72. He lost his three year long courageous battle with pancreatic cancer and passed away peacefully at home surrounded by his entire family. Matt had a 46 year Podiatric career, which started in New York with his father Monroe Fineman, DPM. He relocated to Charlotte County, Florida in 1976 and was the first Podiatric Physician in Punta Gorda. After building trust and confidence with the allopathic physician community, he was instrumental in obtaining hospital privileges for Podiatric Physicians. He grew Foot and Ankle Centers of Charlotte County to five Podiatric Physicians and two offices, while continuing to practice part time throughout his illness until late 2011. Dr. Fineman was known to all as a friend, mentor, and joke teller, and he loved his second career as a law enforcement officer. Also referred to as Lieutenant Fineman, he formed and served as head of the reserve unit of the Charlotte County Sheriff’s Office, putting in over 30,000 volunteer hours. He also served as a reserve officer for the Punta Gorda Police Department and, most recently, for the Florida Highway Patrol. Dr. Fineman is survived by his wife Anita, two sons, one daughter, and four grandchildren.

8 • FPMA Footprints • Vol. LXV, #2, Fall 2012


GENERAL MEMBERSHIP MEETING - ORDER OF BUSINESS January 18, 2013 – 10:30 a.m. – 12:00 p.m. Caribe Royale, Orlando, Florida 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

21.

Roll Call Memorial Service Appointment of Sergeant-at-Arms Appointment of Parliamentarian Acceptance of Previous Minutes as circulated Appointment of Election Judges Secretary’s Report and Election of New Members and Category Changes – at www.fpma.com – (members only) Dr. Paul S. Brooks Treasurer’s Report and Approval of Proposed 2013 Budget – at www.fpma.com (members only) Dr. Stephen F. Levin Second Vice President’s Report: Dr. Maria G. Noll First Vice President’s Report: Dr. John E. Baker President’s Report and Speech (followed by presentation of Plaques to 2012 Executive Committee Officers): Dr. Samir S. Vakil Past President’s Report: Dr. Robert A. Iannacone Executive Director’s Report: Mr. Michael I. Schwartz Legal Counsel’s Report: Ms. Wendy Hansen APMA Recognition and Promotion: Dr. Samir S. Vakil Dr. Joseph M. Caporusso President, APMA Election and Installation of Officers, Except for President: Dr. Dennis R. Frisch Election of APMA Delegates/Alternates Remarks and election of Florida Podiatric Medical Society Members Dr. Terence D. McDonald President-Elect State of State Speech: Dr. John E. Baker Committee Reports: a. Department of Executive & Governmental Affairs (1) Executive Services: Dr. John E. Baker (2) Legislative Affairs: Dr. Joseph H. Strickland b. Department of External Affairs (1) Insurance Affairs: Dr. Mark S. Block (2) Professional Services: Dr. Maria G. Noll (3) Public Affairs: Dr. Bradley C. Haves c. Department of Internal Affairs (1) Organizational Affairs: Dr. Stephen F. Levin (2) Convention Committee: Dr. Dennis R. Frisch (CoCH) Dr. Barney A. Greenberg (CoCH) d. Department of Secretarial Affairs (1) Membership: Dr. Donald J. Popper (2) Ethics & Grievance: Dr. Joseph L. Sindone (CH) Other Business: a. Report to Members re PICA Request for Association Endorsement

Note: The General Membership Minutes from the January 2012 meeting have been posted for over a year at www.fpma.com – Member Portal; Updates to this agenda may be made prior to the meeting on January 18, 2013.

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 9


M E M O R A N D U M TO: FROM: SUBJECT:

All FPMA Members Dinah P. Cox Annual Election of FPMA Officers

Annual elections will be held at the General Membership Meeting on Friday, January 18, 2013, at the Caribe Royale in Orlando: The Offices to be filled are: President First Vice-President Second Vice-President Treasurer Secretary APMA Delegates (5) (2 year terms) APMA Alternate (1) (1 year term) Any member of the Association wishing to be considered for nomination by the Nominating Committee for any of the above offices is hereby requested to forward a "letter of intent" to the Nominating Committee, addresses noted below. Please include any background material you deem helpful to your candidacy. Deadline for submission of letters of intent is January 2, 2013. Dr. Kenneth A. Marino 1800 SE 17th Street #601 Ocala, Florida 34471 Email: kenmar100@aol.com Dr. Joseph Sindone 8223 Hedgewood Drive Jacksonville, FL 32216 Email: jsindone@aol.com Dr. Peppy H. Eisenfeld 9291 Glades Road #305 Boca Raton, Florida 33434 Email: pheisenfeld@pol.net (President is automatically delegate; First & Second Vice Presidents are automatically alternates) NOTE: End of 2-year Terms: Dr. Thomas P. Broner Dr. Barney A. Greenberg Dr. Terence D. McDonald Dr. Joseph A. Strickland

10 • FPMA Footprints • Vol. LXV, #2, Fall 2012


M E M O R A N D U M TO: FROM: SUBJECT:

FPMA Membership Terence D. McDonald, DPM, FPMS President Election of Board of Directors - Florida Podiatric Medical Society, Inc.

The Florida Podiatric Medical Society, Inc. is the support organization for the FPMA, organized for the purposes of science, education, research and philanthropy. Our election will be held during the FPMA Annual Meeting this January. All FPMA members interested in running for the Board of Directors of the Society should send their letter of intent to the Executive Offices by January 2, 2013. The election will take place at the FPMA General Membership meeting on Friday, January 18, 2013. FPMA officers, component presidents and delegates, and past presidents who have attended at least one FPMA Executive Board meeting during the past year, are eligible to vote for the Board of Directors of the Florida Podiatric Medical Society, Inc. Available slots are noted below. The Board will then meet (right after general membership meeting) and elect its own officers. If you have any questions about the Society or the election of the Board, you may contact Dinah Cox at 800/277-3338. Society Directors – Elected in 2011/Expires in 2013 Dr. Dennis Frisch Dr. Joseph Strickland Dr. Stephen Meritt Dr. Briant Moyles M E M O R A N D U M TO: FROM: SUBJECT:

FPMA Members Dinah P. Cox Committee Assignments, 2013

This will request those of you who may have a specific interest in any one area, and are willing to serve on committees during the coming year, to notify the executive offices. Those of you who do have an interest, please send your background which should include experience and your specific area of interest. Those who are currently subcommittee or committee chairmen, and who desire reappointment, should express whether or not you would like to serve in the same capacity in the coming year. It is important that you submit your interests no later than January 2, 2013.


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Dear FPMA Member: I am asking you to support the future of podiatry. As Chairman, and on behalf of the APMAPAC Board, I am committed to seeing that podiatric medicine has a future. The key to the future of our profession is in political action. We all know there are many sweeping changes in health care coming up in our future (ACO, health care reform, Medicaid changes, HMO's). In order for our profession to survive, political action is a must. Health care has never been through the kind of reforms that are being proposed in Washington today. As such, we need a strong voice to stay in the game and help mold the rules of the game. How do we get our voices heard? I am asking that all FPMA members make a meaningful donation to APMAPAC this year. APMAPAC enables us to have a voice in Washington. I cannot think of any one action that will have as much of an impact on our future as a profession as making our voices heard by contributing. It is for this reason that I am requesting that you make it happen. The FPMA and a percentage of its members support political action. It is necessary for100% of our membership to support APMAPAC. What better way to insure our profession's success than through political action? Please join your Executive Committee, PAC coordinators, and the 28% of your Florida colleagues by taking action today and making a meaningful contribution to APMAPAC. You can contribute directly online by going to www.apma.org/PACDonate. While you are making your contribution, please vist the APMA eAdvocacy site and write to your congressmen. I know that all of our members understand the importance of political action. Now is the time to act and take control of our future. As always, thank you for being a member of FPMA. Thank you in advance for making a meaningful donation to APMAPAC. Together we can make a difference! Barney A. Greenberg, DPM Chairman, APMAPAC PURPOSE: The American Podiatric Medical Association Political Action Committee’s purpose is to raise and disburse funds to candidates for Federal office that support the legislative priorities and goals of the podiatric medical profession. *IMPORTANT: You may contribute or not contribute without concern of being favored or disadvantaged. Occupation/Employer information is required for aggregate annual contributions of more than $200.00 by the Federal Election Campaign Act. Federal election law does not permit corporate or other non-member contributions to be used for donation to candidates for federal office. Political contributions are not deductible for income tax purposes.

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 13


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Join Us for SAM 2013!

The Florida Podiatric Medical Association is excited to bring you SAM 2013. This year’s SAM will highlight the latest procedures, speakers, and new products in podiatric medicine and surgery. We are holding our renowned symposium at the tropical-themed Caribe Royale in Orlando, Florida. This beautiful resort provides suite-style rooms, a family-friendly pool area, a variety of restaurants, and an outstanding fitness center. We are sure you will enjoy the venue and the magnificent experience of SAM 2013. SAM 2013 will have an outstanding list of speakers providing information on pediatrics, biomechanics, surgery, dermatology, and coding. Not only will you learn more about the medical/clinical aspects of podiatric medicine and surgery, but be prepared to spend a full day expanding your practice management skills with the fabulous team provided by the American Academy of Podiatric Practice Management (AAPPM). Bako Podiatric Pathology Services will be sponsoring a Podiatric Dermatology Breakfast Symposium with Drs. Bradley Bakotic and Bryan Markinson on Friday morning. Dr. Michael Brody will provide attendees with the latest information on EMR, Meaningful Use, and HIPPA. For those who want to get some hands-on experience, we will be holding workshops on wound care, biomechanics, and ultrasound. There will be limited seating in each workshop so sign up early! There will be an expanded Exhibit Hall, expanded breaks, and expanded lunch times to give you more time to visit with the vendors and see demonstrations of the latest products and services in podiatric medicine and surgery. The Exhibit Hall will surely be the place to be at SAM 2013. An outstanding Podiatric Assistants program will be offered to cover both front and back office procedures. Office Managers are welcome to attend the Assistants program as well. A Board-certified X-ray Certification Program for X-ray assistants will be available and X-ray techs are welcome to obtain their initial licensure or renewal. Friday night will be party central with the sounds of “Motown Madness”. Come join in the fun as we eat, drink, and dance to your favorite Motown hits. Get ready to laugh Saturday night, as we get a dose of foot humor from nationally recognized comic David Glickman. A DJ, dancing, and dessert will follow.

SAM 2013 is going to be SPECTACULAR! Please Note: The Pre-registration cutoff date for SAM 2013 (via mail and FAX) has changed - it is now January 1, 2013 (if you are registering by mail, the forms have to be in the FPMA office BY 1/1/13, not postmarked by 1/1/13); after that date, you will need to register on-site at the Caribe Royale. The deadline for reserving your hotel room at the Caribe Royale is December 16, 2012. You can make your hotel reservation by calling 1-888-258-7501 or accessing the hotel reservation link available on the SAM 2013 web page on the FPMA website.

To access the latest SAM 2013 information and updates, visit the FPMA website at www.fpma.com. FPMA Footprints • Vol. LXV, #2, Fall 2012 • 15


Physicians’ Registration

Have questions? Contact FPMA at 1-800-277-3338 or via e-mail: dinahcox@fpma.com

To attend, please fill out this form and return with payment. Mail to: FPMA, 410 North Gadsden Street, Tallahassee, FL 32301 or FAX to (850) 681-0899. Name Address City Phone (

State )

FAX (

E-mail

Zip )

APMA #

License #

REGISTRATION TRATION FEES: FEES

The basic registration fee includes the general lecture schedule, coffee breaks, luncheons, and entrance to the Exhibit Hall for one person. (Guest passes are available for family and assistants.) Some workshops and events may require separate fees. You must be registered for the entire program to attend any portion of the program. Please call FPMA if you do not receive confirmation within seven business days. Please Note: Pre-Registration closes January 1, 2013. After that date, you will have to register on-site.

Please select one: FPMA Member FPMA Special Status FPMA Life Member APMA Member APMA Life Member Non-APMA Member Student Resident

Before 12/18/12 $0 $0 $35 $375 $100 $900 $10 per day ( # of days) $100

After 12/18/12 $50 $50 $50 $425 $110 $950 $10 per day ( $110

My Registration Fee:

$

Workshop & Activity Fees (Page 15):

$

Total Balance Due:

$

# of days)

PAYMENT OPTIONS: CHECK:

My check (payable to FPMA) is enclosed.

My check (payable to FPMA) is coming via mail.

CREDIT CARD: (please select one)

American Express

Visa

CC Security Code

MasterCard

Account No.

Expiration Date

Cardholder’s Signature

HOTEL INFORMATION: Caribe Royale

Room Rates: Queen/Double: $179 • Standard King: $179 • King Deluxe: $199 • Executive Suite: $379 • Villa: $304 (tax not included in these amounts) For reservations, call 1-888-258-7501; Discount deadline is December 16, 2012. Be sure to mention that you are attending SAM 2013!

16 • FPMA Footprints • Vol. LXV, #2, Fall 2012


Workshop & Activity Registration

Have questions? Contact FPMA at 1-800-277-3338 or via e-mail: dinahcox@fpma.com

Name Use this page to register for workshops and events; return this page to FPMA, along with your payment and Registration Form.

Time

Fee

Limit

Description

$50

15

Ultrasound Workshop (Nathan H. Schwartz, DPM)

Register with APMA*

N/A

APMA Advanced Coding Workshop (Pre-CSFAC Examination) (Paul Kinberg, DPM & Harry Goldsmith, DPM)

N/A

Wound Care Workshop (Jonathan E. Moore, DPM)

N/A

Certified Surgical Foot & Ankle Coder (CSFAC) Examination

Thursday, January 17 10:15 a.m. - 3:30 p.m. Friday, January 18 1:00 p.m. - 6:00 p.m. 1:30 p.m. - 3:45 p.m.

N/C

Saturday, January 19 7:30 a.m. - 1:30 p.m.

Register with APMA*

*To register for the APMA Workshop/Examination, go to www.apma.org/csfac; $275 fee required.

Fun and Games Time

Please provide the total number of people that will be attending the events below so we have accurate counts.

Fee

Description

Friday, January 18 Contact Dinah Cox for Details

N/C Check if Attending

FPMA Past Presidents’ Luncheon (FPMA PAST PRESIDENTS ONLY)

7:00 p.m. - until

Check if Attending

Reception/Presidential Gala (Attendee’s ticket free with registration)

# of additional guests (@ $40/each) Saturday, January 19 8:00 p.m. - until

N/C Total # in your party attending

Comedy Night, Desserts, and Dancing

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 17


Physicians’ Schedule

Abbreviation Key

S = Scientific PM = Practice Management RM = Risk Management LR = Laws and Rules ME = Medical Errors

Wednesday, January 16, 2013 7:00 a.m. - 5:00 p.m. TRACK I - Lectures 9:00 a.m. - 12:00 p.m. 12:00 p.m. - 1:00 p.m. 1:00 p.m. - 3:00 p.m. 3:00 p.m. - 3:30 p.m. 3:30 p.m. - 5:00 p.m. TRACK II - Lectures 9:00 a.m. - 12:00 p.m.

Registration Open Foot Posture Biomechanics - MASS Theory (S) Lunch Break (on your own) 2013 APMA Coding Seminar (S) Break How Podiatrists Can Become Invincible to Lawsuits and Save Thousands in Taxes (PM) Meaningful Use Has Changed - Health Information Technology Update (PM)

Thursday, January 17, 2013 7:00 a.m. - 5:00 p.m. 7:00 a.m. - 7:30 a.m. 8:45 a.m. - 5:00 p.m. TRACK I - Lectures 7:45 a.m. - 8:00 a.m. 8:00 a.m. - 8:30 a.m. 8:30 a.m. - 9:00 a.m. 9:00 a.m. - 9:30 a.m. 9:30 a.m. - 10:15 a.m. 10:15 a.m. - 11:00 a.m. 11:00 a.m. - 12:00 p.m. 12:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:00 p.m. 2:00 p.m. - 3:00 p.m. 3:00 p.m. - 3:45 p.m. 3:45 p.m. - 4:45 p.m. 4:45 p.m. - 5:45 p.m. TRACK II - Lectures 8:30 a.m. - 9:00 a.m. 9:00 a.m. - 9:30 a.m. 9:30 a.m. - 10:15 a.m. 10:15 a.m. - 12:00 p.m. 12:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:00 p.m. 2:00 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:45 p.m. 3:45 p.m. - 4:30 p.m. 4:30 p.m. - 5:30 p.m.

Registration Open Continental Breakfast Exhibit Hall Open APMA Residency Program (No CECH offered) Locking Plate Technology and Techniques (S) Perioperative Considerations in the Diabetic Patient (S) Top 5 Pediatric Sports Injuries - How to Prevent Them by Treating the Foot (S) Break in Exhibit Hall In-Toeing and Other Common Rotational Issues in the Podopediatric Patient How to Diagnose and Treat (S) Current Thought on Mechanical Foot Function (S) Physician/Exhibitor Luncheon Biomechanics & Orthotics: Field of Dreams vs. Hard Science (S) Orthotic Design by Foot Type: Proper Utilization of Extrinsic Forefoot Posting (S) Break in Exhibit Hall The BioMechanical Examination (S) The Art of Fusion (S) Security Breach of Your Healthcare Records (PM) Update to the Therapeutic Shoe Program (S) Break in Exhibit Hall Diagnosis and Treatment Approach to the Challenging Pain Patient A Mechanistic Approach (S) Physician/Exhibitor Luncheon Optimization of Wound Healing: How to Properly Incorporate Advanced Biologics into your Diabetic Practice (S) Fungal Infections in Diabetic Wounds: A Hidden Culprit in Preventing Wounds from Healing (S) Choosing the Correct Imaging Tools: When to Order Ultrasound, MRI, or CAT Scans (S) Break in Exhibit Hall The Differential Diagnosis of Inflammatory Joint Diseases (S) The Latest Medications for the Management of Recurring Attacks of Gout (S)

18 • FPMA Footprints • Vol. LXV, #2, Fall 2012


Physicians’ Schedule (cont.) Thursday, January 17, 2013 (cont.) TRACK III - Workshop (Additional fee required) 10:15 a.m. - 12:00 p.m. Ultrasound Workshop (S) (Limited to 15 attendees) 12:00 p.m. - 1:30 p.m. Physician/Exhibitor Luncheon 1:30 p.m. - 3:30 p.m. Ultrasound Workshop (cont.) (S)

Friday, January 18, 2013 7:00 a.m. - 5:00 p.m. 7:00 a.m. - 10:30 a.m. 8:45 a.m. - 5:00 p.m. 9:00 a.m. - 9:45 a.m. 10:30 a.m. - 12:00 p.m. 12:00 p.m. - 1:30 p.m.

Registration Open Podiatric Dermatology Breakfast Symposium (with break) Exhibit Hall Open Break in Exhibit Hall FPMA General Membership Meeting Past Presidents’ Luncheon (for Past Presidents of FPMA Only)

TRACK I - Lectures 7:00 a.m. - 9:00 a.m. 9:00 a.m. - 9:45 a.m. 9:45 a.m. - 10:30 a.m. 10:30 a.m. - 12:00 p.m. 12:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:45 p.m. 3:45 p.m. - 4:15 p.m. 4:15 p.m. - 4:45 p.m. 4:45 p.m. - 5:15 p.m. 5:15 p.m. - 6:00 p.m.

Podiatric Dermatology Breakfast Symposium (S) Break in Exhibit Hall Podiatric Dermatology Breakfast Symposium (cont.) (S) FPMA General Membership Meeting Physician/Exhibitor Luncheon Tinea Pedis - It’s More Than You Think (S) Advances in Nail Surgery (S) Break in Exhibit Hall Current Concepts in Total Ankle Replacement (S) The All Inside Arthroscopic Brostrom Procedure (S) Unique Digital Procedures (S) Plantar Plate Repair and Early Weight Bearing With Lapidus Procedure (S)

TRACK II - Lectures 1:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:45 p.m. 3:45 p.m. - 5:45 p.m.

Ethical Dilemmas Facing Podiatrists (S) Break in Exhibit Hall HIPAA Security Rule: Parts 1 and 2 (PM)

TRACK III - Workshop (N/C) 1:30 p.m. - 3:45 p.m.

Wound Care Workshop (S) (No Limit on attendees)

TRACK IV - Workshop (APMA fee required) 1:00 p.m. - 6:00 p.m. APMA Advanced Coding Workshop (Pre-CSFAC Examination) (No CECH offered) **To register for this workshop and the CSFAC Examination (which will be administered on Saturday, January 19, 7:30 a.m. - 1:30 p.m.), go to www.apma.org/csfac.** 7:00 p.m. - 7:30 p.m. 7:30 p.m. - until

Reception Presidential Gala

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 19


Physicians’ Schedule (cont.) Saturday, January 19, 2013 7:00 a.m. - 2:00 p.m. 7:00 a.m. - 7:30 a.m. 8:45 a.m. - 2:00 p.m.

Registration Open Continental Breakfast Exhibit Hall Open

TRACK I - Lectures 7:30 a.m. - 8:15 a.m. 8:15 a.m. - 9:00 a.m. 9:00 a.m. - 9:45 a.m. 9:45 a.m. - 10:30 a.m. 10:30 a.m. - 11:00 a.m. 11:00 a.m. - 12:00 p.m. 12:00 p.m. - 1:00 p.m. 1:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:00 p.m. 2:00 p.m. - 3:00 p.m. 3:00 p.m. - 3:30 p.m. 3:30 p.m. - 5:30 p.m.

Complications, Correction, Revision (S) The Pharmacological Management of Diabetic Peripheral Neuropathy (S) Tarsal Tunnel Decompression (S) Break in Exhibit Hall PreOp Planning in Complex Heel Pain (S) Advances in Rear Foot Surgery and Biologics - Where are We Today? (S) Physician/Exhibitor/Assistant Luncheon APMA Address to Membership (No CECH offered) Top 3 Residents Lecture (S) Florida Laws and Rules Update (LR) Break Medical Errors (ME)

TRACK II - Lectures 7:30 a.m. - 7:55 a.m. 7:55 a.m. - 8:20 a.m. 8:20 a.m. - 8:40 a.m. 8:40 a.m. - 9:10 a.m. 9:10 a.m. - 9:25 a.m. 9:25 a.m. - 9:45 a.m. 9:45 a.m. - 10:30 a.m. 10:30 a.m. - 11:00 a.m. 11:00 a.m. - 11:30 a.m. 11:30 a.m. - 12:00 p.m. 12:00 p.m. - 1:00 p.m. 1:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:10 p.m. 2:10 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:30 p.m. 3:30 p.m. - 4:00 p.m. 4:00 p.m. - 4:40 p.m. 4:40 p.m. - 5:00 p.m. 5:00 p.m. - 5:15 p.m.

AAPPM Lecture Series Success in Disney...Strategies to Help You Avoid the “Perfect Storm” (PM) How to Develop a Marketing Plan and Techniques for Your Practice (PM) You are Not Alone (PM) New Concepts in Ankle Foot Orthotic Technology for an Aging Patient Population: New AFO Tools that You Need to Know About (PM) Ensuring Your Practice is “Ready for Takeoff” Each Day (PM) Avoiding the Million Dollar Mistake (PM) Break in Exhibit Hall The 30-Minute Meaningful Use Crash Course (PM) What Now? Healthcare Reform, Accountable Care Organizations, Clinical Integration, and the Future of Healthcare Delivery (PM) Do You Have a Grip on Your Practice or Does It Have a Grip on You? (PM) Physician/Exhibitor/Assistant Luncheon APMA Address to Membership (No CECH offered) Why the Internet and Social Media is One of Your Most Critical Marketing Tools (PM) Ten Efficiency Tips for Providing the Best Possible Patient Experience and Making for a Happy Office TEAM (PM) Improving Patient Outcomes and Compliance with In-Office Dispensing Workshop (PM) Break Billing Compliance 101: How to Identify and Correct Potential Billing-Related Risks in Podiatric Practices (PM) Wound Care 2013...Office Tools for Wound Healing That You Should Have in Your Office (PM) The NPP, the Heart of HIPAA Privacy (PM) Bringing it All Together...Now It’s All Up to YOU! (PM)

20 • FPMA Footprints • Vol. LXV, #2, Fall 2012


Physicians’ Schedule (cont.) Saturday, January 19, 2013 (cont.) TRACK III - Lectures 7:30 a.m. - 9:45 a.m. 9:45 a.m. - 10:30 a.m. 10:30 a.m. - 11:00 a.m. 11:00 a.m. - 11:30 a.m. 11:30 a.m. - 12:30 p.m. 12:00 p.m. - 1:00 p.m. 1:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:00 p.m. 2:00 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:30 p.m. 3:30 p.m. 4:00 p.m. 4:30 p.m. 5:00 p.m. -

4:00 p.m. 4:30 p.m. 5:00 p.m. 5:30 p.m.

Residents’ Forum (S) Break in Exhibit Hall Young Practitioner’s Track Preparing for American Board of Podiatric Surgery (ABPS) Certification - (No CECH offered) Workers’ Compensation (PM) Florida Laws and Rules Fundamentals (LR) Physician/Exhibitor/Assistant Luncheon APMA Address to Membership (No CECH offered) ASPS Surgical Track Forefoot Reconstructive “Slam” (S) Surgical Management of Forefoot Wounds (S) Hallux Limitus Rigidus & New Techniques (S) Break ASPS Surgical Track (cont.) Surgical Management of Hammertoes (S) Calcaneal Fracture Treatment (S) Charcot Foot Reconstruction (S) Question and Answer Panel (S)

TRACK IV - Examination (fee required) 7:30 a.m. - 1:30 p.m. Certified Surgical Foot & Ankle Coder (CSFAC) Examination (No CECH offered) **For additional information and to register for the CSFAC Examination, go to www.apma.org/csfac.** 8:00 p.m. - until

Comedy Night, Desserts, and Dancing

Sunday, January 20, 2013 7:30 a.m. - 8:00 a.m.

Continental Breakfast

TRACK I - PICA/Medicare Update Lectures 8:00 a.m. - 9:30 a.m. The Jury’s Out - Anatomy of a Podiatric Malpractice Trial (RM) 9:30 a.m. - 10:30 a.m. Medicare Update (PM) TRACK II - PMAF Lecture 8:00 a.m. - 10:00 a.m.

Risk Management, Lawsuit Avoidance and Malpractice Litigation 101 (RM)

Please Note: The SAM 2013 Physicians’ Schedule featured here is tentative and subject to change. To access the most current SAM 2013 schedules and information, please visit the SAM 2013 web page located on the FPMA website at www.FPMA.com.

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 21


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Assistants’ Registration

Have questions? Contact FPMA at 1-800-277-3338 or via e-mail: dinahcox@fpma.com

To attend, please fill out this form and return with payment. Use a separate form for each registrant. Mail to: FPMA, 410 North Gadsden Street, Tallahassee, FL 32301 or FAX to (850) 681-0899. Assistant Name Physician/Employer Office Address City Phone (

State )

Zip

FAX (

Office E-mail

) PXA #

REGISTRATION FEES:

BEFORE

AFTER

12/18/12

12/18/12

1st Assistant

2nd Assistant/same office 3rd Assistant/same office

Any Assistant

PROGRAMS (CHOOSE ONE) $145 $145 $160

Front Office/Office Manager Back Office X-Ray

$130 $130 $145

$110 $110 $125

$160 $160 $175

My X-Ray certification status is (choose one): Recertification: Board of Podiatric Medicine Certificate PXA # Initial course for certification by the Board of Podiatric Medicine Please Note: Pre-Registration closes January 1, 2013. After that date, you will have to register on-site. PAYMENT OPTIONS: CHECK: CREDIT CARD: (please select one) CC Security Code CANCELLATION POLICY:

My check (payable to FPMA) is enclosed.

My check (payable to FPMA) is coming via mail.

American Express

Visa

MasterCard

Account No.

Expiration Date

Cardholder’s Signature Cancellations are accepted through the last day of the meeting. A $50 administrative fee will be charged for “no shows” who do not cancel. You will be billed for the fee or it will be deducted from your refund, if already paid.

HOTEL INFORMATION: Caribe Royale

Room Rates: Queen/Double: $179 • Standard King: $179 • King Deluxe: $199 • Executive Suite: $379 • Villa: $304 (tax not included in these amounts) For reservations, call 1-888-258-7501; Discount deadline is December 16, 2012. Be sure to mention that you are attending SAM 2013! FPMA Footprints • Vol. LXV, #2, Fall 2012 • 23


Assistants’ Schedule Friday, January 18, 2013 8:00 a.m. - 5:00 p.m.

Registration Open

TRACK I - Office Managers/Front Office Assistants 1:30 p.m. - 2:00 p.m. 2:00 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:45 p.m. 3:45 p.m. - 4:15 p.m. 4:15 p.m. - 4:45 p.m. 4:45 p.m. - 5:30 p.m.

Please Note: The SAM 2013 Assistants’ Schedule featured here is tentative and subject to change. To access the most current SAM 2013 schedules and information, please visit the SAM 2013 web page located on the FPMA website at www.FPMA.com.

Employment Law 101 Communication in the Workplace Your Notice of Privacy Practices (NPP) - Back To Basics Break in Exhibit Hall HIPAA Conflict in Your Office How to Get Your Employees to Market for You

TRACK II - Back Office Assistants 1:00 p.m. - 2:00 p.m. 2:00 p.m. - 3:00 p.m. 3:00 p.m. - 3:15 p.m. 3:15 p.m. - 4:00 p.m. 4:00 p.m. - 5:00 p.m.

Monitoring Your Business Associates Podiatric Hors D’oeuvres: Bring Your Questions and Appetite for Knowledge Break How Your Patients’ Drugs Can Make You Feel Better The Importance of Biopsy Procedures: An Update

Saturday, January 19, 2013 7:00 a.m. - 2:00 p.m.

Registration Open

TRACK I - Office Managers/Front Office and Back Office Combined Practice Management Lectures (with Physicians) 7:30 a.m. - 7:55 a.m. 7:55 a.m. - 8:20 a.m. 8:20 a.m. - 8:40 a.m. 8:40 a.m. - 9:10 a.m. 9:10 a.m. - 9:25 a.m. 9:25 a.m. - 9:45 a.m. 9:45 a.m. - 10:30 a.m. 10:30 a.m. - 11:00 a.m. 11:00 a.m. - 11:30 a.m. 11:30 a.m. - 12:00 p.m. 12:00 p.m. - 1:30 p.m. 1:30 p.m. - 2:10 p.m. 2:10 p.m. - 2:30 p.m. 2:30 p.m. - 3:00 p.m. 3:00 p.m. - 3:30 p.m. 3:30 p.m. - 4:00 p.m. 4:00 p.m. - 4:40 p.m. 4:40 p.m. - 5:00 p.m. 5:00 p.m. - 5:15 p.m.

Success in Disney...Strategies to Help You Avoid the “Perfect Storm” How to Develop a Marketing Plan and Techniques for Your Practice You are Not Alone New Concepts in Ankle Foot Orthotic Technology for an Aging Patient Population: New AFO Tools that You Need to Know About Ensuring Your Practice is “Ready for Takeoff” Each Day Avoiding the Million Dollar Mistake Break in Exhibit Hall The 30-Minute Meaningful Use Crash Course What Now? Healthcare Reform, Accountable Care Organizations, Clinical Integration, and the Future of Healthcare Delivery Do You Have a Grip on Your Practice or Does It Have a Grip on You? Physician/Exhibitor/Assistant Luncheon Why the Internet and Social Media is One of Your Most Critical Marketing Tools Ten Efficiency Tips for Providing the Best Possible Patient Experience and Making for a Happy Office TEAM Improving Patient Outcomes and Compliance with In-Office Dispensing Workshop Break Billing Compliance 101: How to Identify and Correct Potential Billing-Related Risks in Podiatric Practices Wound Care 2013...Office Tools for Wound Healing That You Should Have in Your Office The NPP, the Heart of HIPAA Privacy Bringing it All Together...Now It’s All Up to YOU!

24 • FPMA Footprints • Vol. LXV, #2, Fall 2012


Assistants’ Schedule (cont.) Saturday, January 19, 2013 (cont.) TRACK II - X-Ray Assistants - Initial and Recertification 7:45 a.m. - 9:30 a.m. 9:45 a.m. - 10:15 a.m. 10:15 a.m. - 12:00 p.m. 12:00 p.m. - 1:00 p.m. 1:00 p.m. - 3:30 p.m. 3:30 p.m. - 5:30 p.m.

X-Ray Lectures Break in Exhibit Hall X-Ray Lectures (cont.) Assistants’ Luncheon X-Ray Lectures (cont.) Medical Errors (with Physicians)

8:00 p.m. - until

Comedy Night, Desserts, and Dancing

Sunday, January 20, 2013 8:30 a.m. - 10:00 a.m.

X-Ray Assistants Examination (Those attending for initial licensure NOT renewal of PXA License) (NOTE: ONLY THOSE ASSISTANTS WHO ARE TAKING THIS COURSE TO INITIALLY OBTAIN THEIR X-RAY LICENSE HAVE TO TAKE THE EXAMINATION. THOSE ALREADY LICENSED - HOLDING PXA LICENSE NUMBERS - DO NOT HAVE TO SIT FOR THE EXAMINATION.)

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FPMA Footprints • Vol. LXV, #2, Fall 2012 • 25


Secrets of Success: Utilizing the Social Media Craze to Market Your Practice By Lynn Homisak, SOS Healthcare Management Solutions, LLC

Don’t yet have a Facebook/Twitter page for your practice? If not…what’s stopping you? And if so, wish it was a bit more popular? Who does the posting and how much time is being spent on this? Two very popular social media groups, Facebook and Twitter, have expanded beyond the “nosey, interfering, in your face, personal gossip page” into viable present-day marketing medias and, when used correctly, can help you connect with patients and build your practice in ways you never would have imagined five or more years ago. Are you among the 66% of American adults online who are connected to one or more social media platforms or are you avoiding it because it is out of your scope of understanding? Or maybe you’re just not comfortable with it? Chances are someone in your office has the know-how to not only get you up and running, but help you navigate through the scary unknowns. Keep in mind that, like your website, your page reflects your practice, so you want to develop and maintain a professional one that becomes an ongoing patient destination. Following are just a few quick steps to build a practice page you can be proud of. 1. Remember...it should be more about your patients…not you. Your page should shout what you can do for them, so think about why your practice is so unique, then at every opportunity, impress them with these special qualities; services that your practice offers…your specialization. 2. Choose your cover photo carefully…this is the first thing viewers see and you want to not only grab their attention, you want to pull them in on first glance. Make sure to strategically place your logo on your page to boost your branding efforts. 3. Separate your business page from your personal page and always direct patients to the former. 4. Put information out there that applies to the audience you want to grow. Don’t assume all your patients are “kids”. There are a growing number of adults who use social media as well. In fact, according to Aardvark Web Works LLC on April 14, 2012, 46% of Facebook and 33% of Twitter users are over age 45 and report making between $50-99K/annual salary. 5. Keep your information fresh, current and exciting; post educational, podiatric facts/tips that are useful to your patients; new happenings in the office (e.g., new equipment/services; new staff, etc.); ask questions or post interesting topics of discussion that encourage patient participation, stimulate feedback and strengthen your relationship with them. Post pictures of your office, your staff/doctor; acknowledge occasions; have contests and include prizes (e.g., a summer contest where the winner can win a free pair of sandals (or other in-house product/service). 6. It’s important to respond promptly to patient posts and most efficient to utilize staff time to manage this content. Make sure it is a trusted staff member; set time limits (e.g., 15-30 minutes max, depending on patient responses) to curtail the amount of time they spend online. Always review content with them before posting. Encourage patient engagement, but remind staff (if they are responsible) that they do not have a license to offer medical advice of any kind…patients seeking medical advice should be re-directed to the office for an appointment with the doctor. 26 • FPMA Footprints • Vol. LXV, #2, Fall 2012


7. Be consistent with your posting. Try to post something every day, so you maintain a regular presence with your “fans”…and by the way, don’t forget to ask your patients to become fans of your page. Have a call to action with small cards printed that say “Like Us!” and include the practice page address. Staff can hand these out to patients who seem interested to connect with you. It is also helpful to put a Facebook button on your website so patients can access it when they visit. By becoming fans, they’re not only endorsing your practice to all their friends and family, but they’re allowing you to reach a new audience; THEIR audience so don’t forget to show your appreciation by acknowledging their “like”. Do the polite thing and send them an immediate, genuine digital “thank you!” if you see their names have been added. Ms. Homisak, President of SOS Healthcare Management Solutions (www.soshms.com), has a Certificate in Human Resource Studies from Cornell University School of Industry and Labor Relations. She is the 2010 recipient of Podiatry Management’s Lifetime Achievement Award and recently inducted into the PM Hall of Fame. Lynn is also an Editorial Advisor for Podiatry Management Magazine and recognized nationwide as a speaker, writer and expert in staff and human resource management.

Changes to the APMA Website You may have noticed that the APMA website, located at www.APMA.org, has been redesigned this year. As a result, some of the links have changed. If you have APMA links on your practice website, you may want to check them and make sure they still work. With the launch of the redesigned APMA website, the location of the Today’s Podiatrist website has changed as well. The campaign website, formerly located at www.TodaysPodiatrist.com, is no longer a stand-alone website, but has been integrated into www.APMA.org. A high level of emphasis has been placed on carefully incorporating the most important messages about Today’s Podiatrist into the APMA website. As a result, the new online presence of Today’s Podiatrist is not limited to just one web page, but is featured throughout the APMA website. If you haven’t visited the APMA website lately, take time to check it out and see what it has available for you and your practice.

Both FPMA and APMA have Facebook pages. Go to www.facebook.com, search for “FPMA” and “APMA” and “Like” us!

REdRC to Waive Subscription Fee for 2012-13 Residency Year! The Residency Education Resource Center (known as REdRC) is an online repository of educational materials to supplement podiatric residents’ regular studies. It features presentations on topics ranging from professionalism to OR protocol to tumors of the foot-osseous and tendon surgery. There are numerous lectures available on the site as well, which are based on the Council on Podiatric Medical Education (CPME) competencies for podiatric resident education and training. In order to expose residents to the many benefits and convenience of the REdRC, the website and all of its educational materials will be available to residents free of charge for the 2012-13 residency year (the regular yearly subscription fee has been waived). Subscriptions to the REdRC are only available to residents who are APMA members. Once you have joined APMA, you can activate your subscription by simply completing the online form. You will immediately receive a confirmation and can begin exploring the site! Visit the REdRC today at www.redrc.org to learn more and subscribe!

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 27


INVITED FACULTY Bradley W. Bakotic, DPM, DO Barry Block, DPM, JD Richard Braver, DPM Robert Conenello, DPM John Connors, DPM Patrick A. DeHeer, DPM Timothy W. Deyer, MD Robert Fridman, DPM Harry Goldsmith, DPM Michael E. Graham, DPM Glenn Jacobowitz, MD Allen M. Jacobs, DPM Warren S. Joseph, DPM, FIDSA Stuart D. Katchis, MD Paul Kesselman, DPM Gregg S. Landis, MD Adam Landsman, DPM, PhD Karen Langone, DPM Andy Ming Lee, MD Charles M. Lombardi, DPM D. Scot Malay, DPM Kenneth Malkin, DPM Bryan C. Markinson, DPM James F. McKinsey, MD Jason R. Miller, DPM Jonathan Moore, DPM, MS Farzad Mostashari, MD Andrew Newman, MD, JD, SJD, LLM Douglas Richie, Jr., DPM Leon Rodriguez, JD Jeffrey Ross, DPM S. Robert Rozbruch, MD Lawrence Santi, DPM Mark Schilansky, DPM Jack M. Schuberth, DPM Joseph M. Tibaldi, MD R. Lawrence Van Horn, PhD George Wallace, DPM Amy Wilkinson, RDMS, AMS …and more!

JOIN COLLEAGUES FROM ALL OVER THE COUNTRY AND AROUND THE WORLD IN THE GREATEST CITY OF ALL—NEW YORK!

FEATURING STIMULATING SCIENTIFIC EDUCATIONAL LECTURE TRACKS The Diabetic Patient | Vascular Lecture Track | Pediatric Lecture Track | Dermatology Lecture Track | Controversies in Foot and Ankle Surgery Lecture Track | APMA Regional Lecture Series….and more!

HANDS-ON WORKSHOPS

MAINTAINING A TRADITION OF EXCELLENCE

Key Issues in Podiatric Dermatology—Pigs Feet | Musculoskeletal Ultrasound for Diagnosis and Procedural Guidance | 1st MTP Solutions: Finding the Right Tool for the Disorder—Sawbone | Malunion or Revision Utilizing Internal Locking Plates or External Micro Rails— Sawbone | Current Surgical Solutions for Foot and Ankle Disorders—Cadaver | Developing Centers of Excellence for the Diabetic and Senior Patient Population | Sports Medicine...and more!

FOR REGISTRATION INFORMATION GO TO: WWW.NYSPMA.ORG


Professional Marketplace Full-Time/Part-Time Podiatrist Needed Full-time/Part-time associate needed in Central Florida area for nursing home work. Good salary and long-term commitment. You must be willing to travel throughout the state of Florida. Contact the office at (786) 975-2090 or fax resume to (847) 674-2113. You may also email your resume to feetwork@aol.com or mail it to: 9933 Lawler, Suite #225, Skokie, IL 60077.

Immediate Opening for Associate/Podiatrist in Southwest Florida Welcome to paradise! Immediate opening in a busy, multi-location practice. Six figure income potential possible for motivated individual in the first year. Surgical training a plus. Hospital privileges available, depending on training. Must be Florida licensed. Great benefit package. Send CV and cover letter to 1foot.ankle@ gmail.com, or FAX to (239) 471-7761.

Seeking Podiatric Physician and Surgeon Need full time podiatric physician and surgeon with at least a PSR II residency. Seeking serious applicants with desire for “buy-in only” arrangement. West Coast of Florida location. Services include all aspects of podiatry and wound care. Will lead to ownership of practice. We provide administrative and clinical support staff, equipment, and medical supplies. Florida podiatric license required. Send your CV to gtsppllc@yahoo.com Contact: Alfonse, (239) 634-1228, gtsppllc@yahoo.com

Podiatrist Needed, Part-Time Position Part-time Mobile Podiatrist needed for offices in Dade and Broward County. Services include all aspects of podiatry and wound care and may possibly lead to full time position. We provide administrative and clinical support staff, equipment, and medical supplies. Job Requirements: Florida State License, Fluent in English/Spanish Contact: Martha, (954) 922-7333, mfigueroa5592@ gmail.com The ads featured here are also accessible on-line at FPMA’s website - www.fpma.com. Classified ads (for members wanting to sell equipment or list practices for sale) are featured on the “FPMA Classifieds” web page. Job postings (for members seeking to hire and/or be hired) are available on the “FPMA Job Bank” web page. FPMA members can post classified ads and job ads on the FPMA website free of charge. Ads are posted by the next business day, pending approval.

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 29


FPMS Report I am pleased to report that the Florida Podiatric Medical Society (FPMS) continues to grow stronger. Last year, we highlighted some of our scholarship recipients. This year, the Society has continued its support of student leaders at Barry University School of Podiatric Medicine. The Society presents two student scholarships annually: the Dr. Irving Block Scholarship is presented to a Barry graduate who has excelled in the field of Podiatric Radiography and the Dr. Harvey Kopelman Scholarship is presented to a second year student at the White Coat Ceremony. I was extremely proud to present Student Doctor Jürgen Fernandez with this year’s award and a check for $500. Student Doctor Fernandez was given the scholarship because of the exceptional commitment he has made to becoming a leader of this profession. While battling stage II Hodgkin’s Lymphoma, Jürgen served as President of the Hispanic Podiatric Medical Student’s Association and President of the Florida Podiatric Medical Student Association. The $500 scholarship is helping him deal with the enormous health care costs he has incurred since he is now uninsurable. Earlier this year, the Society granted a young diabetic child a scholarship to attend the Florida Diabetes Camp. Alyssa is a 14 year old girl whose family was hit hard by the current recession. As a result, her family was unable to send her to this vital camp. Through the Society’s generous scholarship, Alyssa was able to attend Diabetes camp this past summer. I am especially proud of the Broward Component (my component), which contributed an additional $500 towards this scholarship fund. The Society continues its work with Florida Special Olympics and Shoes for Homeless. But there are so many more worthy causes and people we can help. Although many of us complain about the struggles of practicing Podiatry during these tough times, we should all take a moment to remember how blessed we are to have the opportunities we all enjoy. Furthermore, I am sure that many of you have had similar experiences as my wife Cynthia and I. Both of us have had times in our lives when someone has helped us out to continue the pursuit of our dreams. It is because of that that we give to the Society as well as the other charities we support. To all those reading this who have retired from this profession, consider giving back to the profession that helped you obtain the goals that you have achieved. In this edition of the FPMA Footprints, you will find an advertisement for the Society. Our motto is “Giving back to the Future of Podiatry”. Please consider donating to one of the existing scholarships or even starting a scholarship of your own. There are many advantages to giving before year’s end. You should review these with your accountant. It is a privilege to represent this great profession. I look forward to the great work that we will all do together for the betterment of Florida and its needy citizens. May Good Luck be your friend, In whatever you do. And May Trouble be always a Stranger to you. Fraternally, Terence D. McDonald, DPM President, Florida Podiatric Medical Society

30 • FPMA Footprints • Vol. LXV, #2, Fall 2012


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2013 Biographical Data for FPMA Membership Please cut out or make a copy of this form and mail or fax it to FPMA if you have had any changes to your biographical information this year. If you have changes, you need only complete those portions of this form. The biographical data on members sometimes changes dramatically from year-to-year and we would like to keep current and accurate records for our membership directory, database, programs, and public referrals. Please note in the space provided if your marital status has changed. Please include your name and email address and WRITE LEGIBLY. NAME: First Name, MI, Last Name MAIN OFFICE/FIRST OFFICE ADDRESS: PHONE: City

State

Zip

FAX:

Area Code and Number E-mail Address:

Area Code and Number SECOND OFFICE ADDRESS: PHONE: City

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Area Code and Number

FAX: Area Code and Number THIRD OFFICE ADDRESS: PHONE: City

State

Zip

Area Code and Number

FAX: Area Code and Number HOME ADDRESS: PHONE: City

State

Zip

FAX:

Area Code and Number CELL PHONE:

Area Code and Number PODIATRIC EDUCATION: College:

Area Code and Number FLORIDA LICENSE #:

Years of Residency and Location: Graduation Year: BOARD CERTIFIED OR BOARD QUALIFIED: Spouseâ&#x20AC;&#x2122;s Name: Please complete this form and return to: Florida Podiatric Medical Association, 410 North Gadsden Street, Tallahassee, FL 32301 1-800-277-3338 (PHONE) / (850) 681-0899 (FAX)


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Public Affairs Report APMA’s Fall 2012 Diabetes Campaign APMA’s “Knock Your Socks Off” (KYSO) diabetes campaign returned in November for Diabetes Awareness month and once again targeted the U.S. Hispanic community, specifically women ages 35–55, the primary health-care decision makers. Due to the success of last year’s campaign, recent unique opportunities, and compelling new data on the Hispanic community’s understanding about diabetes, APMA believed that a second year of outreach was warranted. As Today’s Podiatrists, you play an integral part in not only treating patients with diabetes, but also educating them about the disease and its effects on the feet. APMA provides several educational tools to use in your practice and pass along to your patients: videos, posters, new tip sheets, survey findings, a special diabetes edition of Footprints, and much more. Nearly 26 million Americans now live with diabetes, and the number rises each year. The KYSO campaign goal is to increase awareness among Hispanic women of diabetes and the critical role Today’s Podiatrists play in treating those with and at risk for the disease. To access APMA KYSO campaign information, go to the APMA website at www.APMA.org.

FPMA Members Participate in ADA Step Out Walks for Third Year in a Row FPMA once again sponsored the American Diabetes Association (ADA) Step Out Walks in Florida in the fall of 2012. There were six separate Step Out: Walk to Stop Diabetes events: Step Out Miami (on September 22, 2012); Step Out Fort Lauderdale MEGA Walk (on October 20, 2012); Orlando Step Out (on November 3, 2012); Jacksonville Step Out (on November 10, 2012); Tampa Step Out (on November 10, 2012); and Northwest Florida Step Out (on December 1, 2012). FPMA members set up booths and handed out FPMA promotional items during each Step Out event. In 2012, FPMA created a statewide team to raise money for ADA for those individuals/components that did not have Step Out Walks taking place in their communities and encouraged members to make contributions to this worthwhile cause. Step Out: Walk to Stop Diabetes is the signature fundraising walk of the American Diabetes Association. Formerly known as “Step Out: Walk to Fight Diabetes” and “America’s Walk for Diabetes”, the event has been taking place for more than 20 years and has raised more than $150,000,000 to Stop Diabetes! FPMA thanks its participating components for once again taking part in this important event.

Members of the FPMA Central Florida component participated in the ADA Orlando Step Out Event on November 3, 2012.

The FPMA Broward component created a special poster to display at the ADA Step Out Fort Lauderdale MEGA Walk on October 20, 2012.

Residents from the Westside Regional Medical Center participated in the Fort Lauderdale MEGA Walk (l to r): Jonathan Selbst, Nicole Dabul, Annabelle Santos, and Mike Zuri

FPMA Footprints • Vol. LXV, #2, Fall 2012 • 35


FPMA

Footprints Florida Podiatric Medical Association 410 North Gadsden Street Tallahassee, Florida 32301 (850) 224-4085

Presorted First Class Mail U.S. Postage PAID Tallahassee, FL MODERN MAILERS

The FPMA Staff would like to wish all of our members and their families a safe and happy holiday season!

See you at SAM 2013!


Fall 2012 Issue of FPMA Footprints