Portfolio - 2014 Rebecca Bayliss
CONTENTS Hello and CV/Timeline Nautical Shoe - Lacoste Non-litteral form Box Boat - Plastics Competion Pop Box - Shift Placement Uncovered - Philips Juice T - Perro Placement Durham Lumiere Gladio - Shift Placement Northumbria Music Society - Branding Ouseburn futures - Shift Placement CAD and Model making Photography Coming soon Thank you
Everything you need to know.
Thank you for taking the time to look at my portfolio.
I am a design-focused, motivated and passionate student. Whilst design and its influence on the wider world are my main interest, I also enjoy the arts, music, and spending time with a broad spectrum of people.
I am currently in my third year of Design for Industry at Northumbria University. As part of my course I have two sixtwelve month placement periods, these are usually March-September in both my second and third year. I completed two placements during my second year and am currently looking for a third year placement. If you wish to contact me my email address is; email@example.com I look forward to hearing from you. Rebecca Bayliss
I am confident and dynamic team leader, as evidenced by recent design project work where I have ensured team members have completed delivered to a high quality and on time. In addition to this I am highly motivated in individual work, which has been of great benefit when I have been required to balance the needs of several ongoing projects. By necessity, I am fluent multi-tasker and forward planner.
SKILLS • Photoshop • InDesign • Illustrator • Rhino • Solidworks • Microsoft Office • Model making • Photography • Team work • Cellist
TIMELINE 2009 - 11 GCSEs grade A-C Huntington School, York.
2011 - A-levels in • Music (B) • Product Design (C) • Fine Art (B) Huntington School, York
2011 - 2015 BA Design for Industry, Northumbria University.
2012-14 - I am student rep for my university course - representing the voice of the students to the tutors. I have responsibility to ensure issues are resolved as they arise, reaching a compromise if necessary.
2012 - I worked for York Arts Academy as an assistant photographer at their Youth Music Festival. This opportunity allowed me to practice my photography at a professional level in a fast paced environment.
2013 - A 4-month internship with Shift - a multi disciplinary design constancy based in Newcastle. I worked on large and small client-based briefs. These projects ranged from product design, to branding, to interior work. Team work was essential to bring together our different backgrounds/disciplines.
2013 - I had a 2 week placement with Perro. Perro is a graphics and web constancy also based in Newcastle. During my time there I looked at branding and packaging. I also learned about the ethos and culture of a commercial organisation.
2013 - I am a founding member of the Northumbria Music Society. I was elected to the position of treasurer, where I have managed the societyâ€™s bank accounts.The role involves Grant application, design publicity, member recruitment, and event organisation.
20?? - After graduating I am keen to continue my professional development, with the long-term aim of achieving Chartered Designer status.
2015 - Graduation
Here is an example of collating group work for the Lacoste Nautical Shoe project.
Group, placement and individual work.
FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL FUNDAMENTAL FUNDAMENTAL ELEMENTS! ELEMENTS! ELEMENTS!
FUNDAMENTALS What makes Lacoste, Lacoste?
LINELINE DRAWING CLEAR CLEAR LINE LINE CLEAR CLEAR LINE
CONSTRUCTION CONSTRUCTION CONSTRUCTION CONSTRUCTION LINELINE DRAWING DRAWING LINE DRAWING CONSTRUCTION LINE DRAWING
FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS!
R LINE CLEARCLEAR LINE LINE
LINE DRAWING LINE DRAWING LINE DRAWING
CONSTRUCTION CONSTRUCTION CONSTRUCTION
LIVELY LIVELY WHITE WHITE LIVELY WHITE COLOUR COLOUR COLOUR CORPORATE CORPORATE CORPORATE COLOURS COLOURS COLOURS LIVELY WHITE LIVELY WHITE COLOUR CORPORATE COLOURS CORPORATE COLOURS
COLOUR COLOUR LOUR
CORPORATE COLOURS LIVELY WHITE LIVELYLIVELY WHITE WHITE CORPORATE COLOURS CORPORATE COLOURS
THE INDIE MALE What does he like?
Outer wear Jumpers
INSPIRATION What do we like?
Rene Lacoste nicknamed the ‘Crocodile’ was the creator of the famous white polo shirt. Our immediate inspiration came from the process of lifting up the collar as a simple change in style, something which could easily reflect the wearers mood.
From well known artists such as Andy Warhol and Lichtenstein, came the rise of pop art in the 1950’s. The art movement was about bold advertising and kitsch patterns, something we are inspired to incorporate within our design of the shoe.
Whats in style for spring 2014?
What makes a nautical shoe?
COMPETITORS How are they competing?
Adidas Climacool at £47
Toms Biminis at £60
Nike Freerun iD at £95
- Technical sole
- Varied colours
- Technical sole
How can we show our ideas?
How can we be sure of our idea?
To make the first prototype, we used papier mache to cover a last. Once the paper had dried, we cut apart the paper mould and stitched a heavy weight material to form a solid base for our experiments. The mould allowed us to continually change and adapt our ideas as a group.
How can we inject fun?
Limited Limited Edition Edition
What did we come up with?
OUR DESIGN What will it look like?
What will it look like?
How can we reach the Indie Male?
ON THE WEB
To target the Indie Male, we found that buying online will be the most effective sales strategy. We understand that the Indie Male is a trend setter, someone who is unlikely to make an impulse buy based on the pressure of a sales team within store.
BRANDED NON-LITERAL FORM
As the user places the non-literal form onto the base it lights up, when the form is taken away again it turns off. Smeg is an Italian family brand. I was influenced by Smegâ€™s use of clean lines and simplicity. The brand has several different aesthetic lines, I tried to incorporate all of their styles to create the feel of the brand.
Box boat The majority of deaths in floods are cause by water born diseases. These occur by being in and drinking the flood water. The Box boat gets people out of the water quickly and efficiently, providing them with the necessary aid and shelter. Once the Box boat is no longer needed it can be collected, cleaned and used again.
Box boat When the box is in the plane it can be stacked ready for Air drop.
The boxâ€™s paracute slows decent.
As the parachute catches the wind it releases the sides of the box.
This trips the inflating mechanism allowing the boat to
The boat lands in the water.
The boat is ready for people to get in.
My entry for the plastics competition 2013. The CAD is surface modeling made in Rhino. The box boat is for use in flooding disasters in third world countries.
Whilst working at Shift we were given the brief to design a new exhibition stand. The concept Pop Box is designed to be light weight, modular, flat pack, reusable and affordable.
M vito ita
B ar id n gn
Backing up our assumptions.
p em tn
Click me d ve
tnempoleveD Development Branding Development laitini ruo detisiver ew ,emoctuo elbissop tseb eht dah ew erusne oT et tToMark Targe ensure we had the best possible outcome, we revisited g initial ndinour BTora ensure we had the best possible outcome su depleh sihT .seirogetacshape otni dnudevelopment of dah ew tahw esinagro ot hcraeser research to organise what we had found into categories. This helped us Development research to organise what we had found into .tcudorp ruo otni tup ot detnaw ew tahw esingocer
recognise what we wanted to put into our product. To ensure recognise what we wanted to put we intohad ourth p
research to organise
recognise what we w
Observation seciohc ruoloc
To ensure we had the best possible outcome, we revisited our initial recognise what we wanted to put into our product.
Target Market Branding Target Market
How we developed ideas.
research to organise what we had found into categories. This helped us
How does it all fit together?
What will it look like?
Model Making Model Making
Refinement soft models
Smaller design for smaller hands
Smaller design for Smaller smaller hands
heads to adapt
soft soft models models
Smaller smaller hands
the We decided that our product will be based on outcome of many models, tested by our target m Pantone
with confidence heads to adapt
changeable heads to adapt
Smaller Making odelhands Mr whic smaller h would genuinely suit our audience. colou Trending Progression patterns and
heads to adapt
ntone adapt ne haeads to h c.onfidence witnce udie
colours patterns and
d on the
the We decided that our product will be based on outcome of many models, tested by our target base will be our prod ned on the that proje edused Panto decid s from ctionuct also et. We markWe by our teste modgels, e a target man todrefin omerof 2012 rt,ySprin repo on colou fashioutc s from ction projesuit nce.one usedinely audiePant also our et.hWe d genu woul r whic coloumark design r report, Spring 2012 to refine a coloufor fashion
THE FULL PACKAGE What will it come in?
orthumbria uice Juice T
We are We are
The valley where creativity flows...
Specia Arts &
BRANDING AND GRAPHICS
Placement and individual work.
As part of my placement at Perro, I was asked to brand and package a new drink. Looking at trends, competitors and market research Helped me produce this finial outcome. To the right are some alternative concepts.
u ce Juice T uice T
T T T
In this magazine layout I have used my own Images. I have tried to recreate the magic of the LumiĂ¨re festival by keeping the background dark.
This is another example of graphics work made when I was on placement at Shift. The photoâ€™s where made by dismantling an old video tape and bluetaking it into shape.
In my spare time I am the treasurer of the Northumbria Music Society. As part of my role I create all branding and graphics. Please take a look at our facebook pages to see more. www.facebook.com/ northumbriaopenmicnight www.facebook.com/ NorthumbriaMusicSociety
When working at Shift my coworkers and I were asked to design a flyer for Ouseburn Futures. My design was chosen and handed out at the late shows May 2013.
Ouseburn The valley where creativity flows... Recently formed Ouseburn Futures is composed of people who live, work or play in the Ouseburn Valley. We are passionate about the Ouseburn, care about its heritage and want a vibrant, thriving, creative future.
Ouseburn The valley where creativity flows... We are an organisation of local people that are pushing for the regeneration of the Ouseburn area. We are solving key issues, supporting each other and representing your interests to outside bodies. Covering Arts & Creative Industries Environment Planning & Development Visitors & Events
Neighbourhood Forum and a Neighbourhood Plan We are currently considering whether to set up an Ouseburn Neighbourhood Forum, and whether to develop an Ouseburn Neighbourhood Plan. These are tools created by the Government to enable local residents and businesses have more say about planning matters in their area. Neighbourhood Forums are set-up to promote or improve the social, economic and environmental well-being of an area. One benefit is that developers who involve the community in developing their plans will be looked upon more favourably when they submit planning applications. What do you think? Would you like to be involved in agreeing a Neighbourhood Plan or be part of the Neighbourhood Forum? Keep your eyes on our website, Twitter or Facebook so you can join in and take part in the discussion.
Upcoming Events Under the Bridges Ouseburn Festival Heritage Open days Over the Bridges Open Studios
15th June 6th and 7th July September 26th October 23rd and 24th November
www.ouseburn.net facebook.com/OuseburnNet @OuseburnNet
idea 2.indd 4
Here is an alternative design I created.
Ouseburn We are an organisation of local businesses that are pushing for the regeneration of the Ouseburn area. We are solving key issues, supporting each other and representing your interests to outside bodies. 13/05/2013 13:02
The valley where creativity flows...
Specialising in Arts & Creative Industries; Environment; Planning & Development; Visitors & Events.
MODEL MAKING AND CAD Understanding 3D.
Made in Solidworks.
I have been taught both surface and solid modeling. Here are some examples of my work in Rhino and solid works.
Made in Rhino.
MODEL MAKING Here is a selection of model making which I have made working in group projects and working on my own. The majority of my work is emulsion covered foam, however I am also skilled in metal turning, welding, and wood work.
A selection of photoâ€™s from holidays and work.
PHOTOGRAPHY Here is a selection of my photographs. All the images used throughout the portfolio are also my own.
Image 1 - Newcastle ring road. Image 2 Lake Annecy, France.
Image 3 - Staircase in Seaton Delaval Hall. Image 4 - Newcastle Cathedral organ. Image 5 - Trumpet player, York Arts Academy Youth Music Festival
Rebecca Bayliss firstname.lastname@example.org