Patrick G. Beckner (913) 541-‐4041
COMMERCIAL REFERRALS As a residential real estate agent your focus must be on making money working with buyers and sellers of residential property. But, with this focus you might be missing a genuine opportunity to make significant additional income. As a licensed real estate agent you can earn referral commissions from commercial transactions. I stress referral income since the commercial market is significantly different from the residential market. Even though I have 30 years of experience in real estate as a commercial broker, I still would not do a residential transaction. The residential transaction is totally foreign to me. Yet, I know a simple phone call to a residential agent can make me hundreds of dollars of referral income. When you are working with clients you get to know them. Why do they want to live in a certain area? Do they have children? Questions like these help you assist them in their search for that perfect house. You probably ask your clients where they work or what do they do for a living. The answers to these questions not only build rapport but also help you understand your client and their needs. But, a couple of additional simple questions can potentially generate additional income while helping your client. Your client may be moving because his company is relocating. Ask the question. You may find that his company has not decided exactly where it will locate. The next question is to ask if they are working with a commercial broker. Based on the answer you might have a potential referral. Similarly, if your client is looking for a high dollar home you might ask if they have ever thought about investing in commercial real estate. I would like to work with you and help you make commercial referrals a major income generator for you. I have over 30 years of experience in commercial real estate in every part of the city and with every type of commercial property—office, industrial, retail, land and investment. I have the experience to make you look good with your referral. Visit my website to learn more about me and my company. (www.becknerassociates.com). We will always respect your relationship with your client. Our job is to make you look good. We understand that there is some risk anytime you refer a client to another party. We will protect and usually improve your relationship with your client. In return we recognize referrals only if you can give us a personal introduction to your client even if they are not the primary decision maker. Please call me to discuss how I can help you earn thousands of dollars more by making a simple phone call. I look forward to working with you. Thanks. Pat
Published on Jan 17, 2014
As a residential real estate agent your focus must be on making money working with buyers and sellers of residential property. But, with th...