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BRECKENRIDGE PHOTOGR APHY OVERVIEW

The purpose of these guidelines is to ensure quality and consistency in all of the Vail Resorts photography. Photography plays a centric role in communicating and representing an authentic, consistent story that is true to the Breckenridge brand experience . By staying within these guidelines we will successfully achieve a photo identity for Breckenridge that is distinctive, recognizable and ownable.


BRECKENRIDGE PHOTOGR APHY DO’S AND DON’TS

Correct color and tone

Correct color and tone

Breckenridge photography is bright and friendly, yet must play well with the bold, rich colors of the brand. Use warm, open tones that complement the strong, primary brand colors.


BRECKENRIDGE PHOTOGR APHY DO’S AND DON’TS

Inorrect color and tone

• Color is too desaturated

Incorrect color and tone

Sky and snow have too much magenta color

• Photo has too much mid tone content and should be

opened up to make the image pop more

Wardrobe should also work with the strong brand colors. Choose bright rich colors that pop against the darker blues and reds of the brand, in lighter tones.


BRECKENRIDGE

Photoshop

Reference Photoshop file number 1234fpo.psd for color settings and adjustments

CaptureOne

Reference Capture One file number 1234fpo.con for color settings and adjustments from capture one


BRECKENRIDGE PHOTOGR APHY DO’S AND DON’TS

Incorrect color and tone

Correct color and tone

Sky is too dark and cloudy Sky and snow have too much magenta color Wardrobe should complement Breckenridge brand colors


BRECKENRIDGE PHOTOGR APHY DO’S AND DON’TS

Not Authentic

This photo is too staged and doesn’t capture an authentic Breckenridge experience. The wardrobe is not technical or authentic, it looks “styled” and not what you would really wear.

Authentic

This photo captures an actual Breckenridge moment without forcing emotion or an awkward exchange between the talent. The wardrobe looks technical and real, like what you would really wear.


BRECKENRIDGE PHOTOGR APHY GUIDELINES

There are 3 main subject types when shooting Breckenridge signature photography:

Iconic

These images are the most recognizable, representative areas at your resort. They are stunning and there is no question as to where these places exist. They showcase authenticity, the fine details and unique attributes of the place and experiences themselves. They exude a larger than life, grand and important feeling.

Breathtaking Moments

Scenic and action images that are so awe-inspiring they are surreal. These images are dreamy, astonishing and in the moment. The surroundings are unimaginable; they stop you in your tracks and make you aspire to be there.

Memories in the Making

These are the authentic interactions between family, friends and loved ones. Unforgettable moments, experiences of a lifetime. Think of up-close moments that portray happiness, laughter, excitement, joy, surprise, spontaneity, relaxation and fun.


BRECKENRIDGE PHOTOGR APHY GUIDELINES

ICONIC


BRECKENRIDGE PHOTOGR APHY GUIDELINES

BREATHTAKING


BRECKENRIDGE PHOTOGR APHY GUIDELINES

MEMORIES IN THE MAKING


Visual Identity Breckenridge