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OUR BRAND

www.gofishcommercial.com the largest database of commercial property FREE TO LIST. FREE TO SEARCH. Other commercial real estate search sites charge a fee to list and aren’t always up to date or comprehensive. At gofishcommercial.com, listing is 100% free, encouraging participation from more sources. What’s more, unlike other search sites, users aren’t required to register before they search, making gofishcommercial.com easier and faster to use.

At gofishcommercial.com, we have more than 16,000 listings. That’s double the amount of listings of any other site in the state!

gofishcommericial.com hits have increased over 600% in 7 months

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www.gofishcommercial.com • 100 W Franklin Avenue, Minneapolis, MN 55404 • tel: 612.819.4449

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Looking to reel in potential buyers and sellers? Why not consider gofishcommercial.com? Advertising on gofishcommercial.com will put your campaign message in front of 600,000+ local buyers and sellers a month.

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We’re showing steady growth at gofishcommercial.com. Since we launched in June 2007, we’ve increased in number of hits per month by over 600%!

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WHAT OTHERS ARE SAYING

a buzz-worthy resource driven by talented professionals by Sam Black, Staff Writer Nancy Kuehn, Photographer

Real estate investor founds GoFish Commercial search engine Kristi Oman did what many entrepreneurs do—she acted on her frustrations. Oman, who owns about 750,000 square feet of industrial space, has founded a new commercial real estate search engine that she hopes will minimize agony for prospective tenants and investors looking for space in the Twin Cities. The site, called gofishcommercial.com, was officially launched last month and already claims to have more than 1.5 billion square feet of “searchable commercial real estate” in its database. Oman said that all she wanted was to find something similar to the residential Multiple Listing Service that was comprehensive and easy and free to use. She modeled the site after the craigslist.org classified advertising site. Oman said she could find only real estate search sites that cost money to search or to list and weren’t always up to date or comprehensive. Oman said she has put $70,000 into the venture and hired four employees to input listings into the service. She plans to put another $100,000 into GoFish next year. She plans to eventually add Web banner ads and hopes to begin generating profits by the third year, but she said her main motivation is to provide a service for other small real estate investors like her. While she works out the kinks of the new site, there’s one ad on the site that links to the

Semple Mansion, a corporate meeting space at 100 W. Franklin Ave. in Minneapolis that Oman and her husband own. Gofishcommercial.com joins a number of sites that list properties, such as loopnet.com; costar. com; the Minnesota Commercial Association of Realtors property exchange, mncar.org; and even the Minnesota Department of Employment and Economic Development’s listing site at mnpro.com. Dara Rudick, CEO of the Minnesota Commercial Association of Realtors in Edina, said the trade group’s data exchange is a big force in the market. She said it has a total universe of space of 785 million square feet. Rudick said there are several ways that the general public can have access to the listings in MNCAR’s database. A limited amount of the listings are free and searchable through MNCAR’s Web site—though only professionals who belong to real estate organizations can buy access to the full database. Rudick said she has had calls from some of MNCAR’s members who want to know more about the gofishcommercial site. Rudick said a lot of companies, including some well-funded ones in other parts of the country, have failed at getting a piece of the real estate search business. It’s a low-margin industry and difficult to penetrate for a small company. But Minnesota’s real estate industry has a strong spirit of cooperation, Rudick said. Brokers and real estate owners are always looking for ways to reach potential tenants, and “time will tell” whether the site catches on.

by dick youngblood, StarTribune staff Writer

A young hire brought Unlimited growth Kristi Oman is CEO of Space Unlimited, a property developer with 12 commercial office properties totaling 388,000 square feet and 15 duplexes and single-family homes with 122,000 square feet. The crown jewel of the collection is the 20,000-square-foot Semple Mansion, a stately, three-story monolith on W. Franklin Avenue in Minneapolis that once housed the Franklin National Bank. With a 2007 gross of $511,000, it is the company’s top revenue producer. Under Kristi’s direction, the mansion not only has become an office site and corporate headquarters for Space Unlimited, but also has been turned into what she acknowledges is “the most expensive reception and event venue in town” with a charge of $5,200 per event. Despite the cost, she has events—mainly wedding receptions—booked solid for every weekend of the spring-to-fall wedding season in 2008 and already has six Saturdays booked for 2009. Minnesota Bride Magazine last year named the mansion as its “Best Reception Site.” There’s no question of who runs the business, as a Minneapolis real estate agent learned to his regret a few years back. The couple was purchasing a warehouse in downtown Minneapolis, and Kristi told the Realtor she needed to delay the closing a week to complete the financing. He told her that he didn’t think she had the authority and said he’d have to check with her husband first. “We’re not doing business with that guy anymore,” said Zev Oman, whose responsibility is supervising property renovations and scouting for promising acquisitions while leaving negotiations, financing, renovation planning and tenant recruiting to his wife. “She’s the inspiration for the business, and she runs it herself,” said Zev, 55, who does not have an office at the company’s headquarters. Real estate isn’t Kristi’s only entrepreneurial exertion. In 1993 she opened a day-care business that started with 12 children and grew it to 150 youngsters by 2003, when she sold it to

concentrate on the real estate business. And last year, when she was unable to find a website that had a comprehensive listing of available properties, she started GoFishCommercial.com, which offers free property listings to sellers and free registration to potential buyers. She started selling advertising this month on the site, which had nearly 700,000 hits in January. To hear Zev tell it, Space Unlimited’s stock-intrade is “taking a vacant, ugly warehouse, fixing it up as an office site and making it beautiful.” Translation: “There are no drop ceilings, no fluorescent lights and no carpeting,” she said. Instead, she shoots for a contemporary look involving “polished concrete or wood floors and exposed brick, beams and ductwork.” Except, that is, for the Semple Mansion, on which Kristi spent six months and $100,000 restoring the splendor it displayed when it was completed in 1901. “There were old carpets covering wood floors, drop ceilings hiding elaborate crown moldings and fluorescent green paint on the entire second floor that looked like it hadn’t been updated since the 1960s,” Zev said. “But the bones were there,” she said, a skeleton that includes a 3,000-square-foot ballroom and dining site on the third floor. The second floor is leased as office space and the first floor contains Space Unlimited offices and a “grand foyer” where cocktail hours can be held. While her husband locates most of the company’s acquisitions, Semple was Kristi’s project from the start: “I drove by the “For Sale” sign for a year, thinking ‘that has a lot of potential,’” she said. “But the asking price was $2.2 million —way too much.” So she waited a year, until the price was lowered to $1.75 million—then bargained it down to $1.4 million before buying it in 2005. In short, there’s a persuasive reason why Kristi is running the business while her husband chooses to remain in the background. He explained it this way: “Experience tells me that anyone who thinks women do not rule the world is a fool.”

www.gofishcommercial.com • 100 W Franklin Avenue, Minneapolis, MN 55404 • tel: 612.819.4449


HOW PEOPLE ARE FINDING US

gofish is everywhere: in print, broadcast, web and outdoor PRINT ADVERTISING Advertisements for gofishcommercial.com have appeared in a number of Twin Cities publications, reaching hundreds of thousands of readers. Publications include: • Minneapolis/St. Paul Business Journal • MSP Communications Magazine • City Pages • Finance and Commerce • The Law Bulletin • Upsize Minnesota

BROADCAST ADVERTISING WCCO listeners heard how gofish is the one place to find the classiest office space in the Metro Area and beyond during an on-air interview on the Mondale and Jones show. Listeners also hear broadcast ads for gofishcommercial.com on WCCO radio.

OUTDOOR ADVERTISING Our billboard advertisements are everywhere! If you haven’t seen them already, you’re likely to spot one soon in prime locations around Minneapolis and St. Paul, and in high-traffic suburban locations.

WEB ADVERTISING Fishing for a commercial real estate site on line? It won’t take long to find gofishcommercial.com. Our site is optimized for and submitted to major search engines.Visitors to our site find us through organic and sponsored links through Google, MSN, Live,Yahoo, AOL, search, and ASK.com.

www.gofishcommercial.com • 100 W Franklin Avenue, Minneapolis, MN 55404 • tel: 612.819.4449


ADVERTISE WITH US

hook new audiences with gofish advertising

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Catch more business by advertising on GofishCommercial.com Reel in the business and profits you’ve been fishing for on gofishcommercial.com. We offer great opportunities for leader board, skyscraper and border ads.

leaderboard ad (top of page) Appears on home page and search pages 728 x 120 pixels $20/1000cpm

skyscraper Ad #1 Appears on homepage and search pages 160 x 300px $12/1000cpm search page

skyscraper Ad #2 Appears on homepage and search pages 160 x 600px $20/1000cpm

Search Page border ad 100 x 250px $850/month

Increase your hits! Advertisements include a link directly to your company’s website.

www.gofishcommercial.com • 100 W Franklin Avenue, Minneapolis, MN 55404 • tel: 612.819.4449


PRODUCTION GUIDELINES

Deadlines All ads coming done should be delivered, in finished form, no later than 5:00pm for next day posting. Materials for ad builds (text, images) should also arrive no later than 12:00pm for next day posting. Anything submitted after deadline is subject to delay on ad posting, as well as space availability (unless a previous arrangement has been made with us). AD BUILDS For ad builds, you MUST submit the following for GoFish to properly design your ad:

• For fine lines, small type or complex color type, we recommend using heavier stroke or type weights that can more easily hold up to differences in individual screen resolutions. • The same applies for reversed type: white type on a black or color background.

Due to differences in individual computer monitors, GoFish cannot guarantee color matching.

1. Your business logo, no less than 72 dpi 2. Contact information and any copy to be included in text (BE CAUTIOUS OF YOUR AD SIZE)

Leaderboard ad; 728 x 120px

3. URL to which your ad will link Delivery GoFish accepts electronic files by e-mail. EMAIL ads to sales@gofishcommerical.com. PLEASE ensure that the subject line of your email includes the name of the advertiser and the date the ad is to run. Ads produced outside of GoFish should be sent to us as complete digital files. Please build the ad to the exact size (see chart at right for dimensions), with no crop marks, color key or excess white surrounding the image area.

homepage Skyscraper Ad #1 130 x 300px Skyscraper Ad #2 130 x 600px Skyscraper Ad #1 130 x 300px

Application–Specific Requirements These are file types we accept, in order of preference:

Leaderboard ad; 728 x 120px

• JPG, PSD, TIFF, EPS, PDF • PDF files must be in their final version, since we cannot make any changes to them. Embed all fonts. If the PDF comes to us with missing fonts we will rasterize the ad, which may impact the quality. • The document color mode must be RGB • Adobe Illustrator 8.0, 10, CS: Please be sure to OUTLINE all the fonts and include all linked IMAGES with files. • Photoshop 5.5, 7, CS: Please send flattened artwork in tiff format at 72 dpi.

SEARCH PAGE Skyscraper Ad #1 130 x 300px OR Skyscraper Ad #2 130 x 600px

Border Ad 100 x 250px

• All artwork should be at least 72 dpi. Higher dpi is acceptable but nothing lower than 72.

www.gofishcommercial.com • 100 W Franklin Avenue, Minneapolis, MN 55404 • tel: 612.819.4449


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