Issuu on Google+

Brother - Off Page - Tips For Reselling Office Products ------------------------------------------------------------------There are any number of different strategies you can use when marketing office products to local businesses, but one of the simplest of these is to not attempt to reinvent the wheel when it comes to your local market. What we mean by this is that you will find it far easier to resell brand-name products such as Brother, Canon, Casio, Olympus, Phillips and Texas Instruments for example, then you will to introduce a new brand name to the same customers. Generally speaking the office products required by any given company have already been invented, so unless you are suddenly given access to a new and exciting range of neverbefore-seen office products or consumables, then you’re usually better off reselling office products that have already proven themselves in the office products market. Another key point which we find most of our resellers are oblivious to is to focus on your customers needs instead of your business wants. So in as much as you would like to sell any business in your area an inkjet printer worth several thousand dollars, you need to ask yourself if this is in the best interests of your customer or in your own best interests instead? So although you’re selling your customer a printer, which costs less, what you've gained in trust from that business cannot be measured in dollars and cents alone. By being honest with your customers about which office products they actually need, versus the office products they say they want, you can create a business relationship with that customer which can last for decades. Successfully reselling established and brand-name office products isn't rocket science it's simply a case of selling the same products which your customers already use, while also doing your very best to serve their needs above your own. By doing this you can set yourself apart from every other office products reseller in your town or city. The eDist Business team can help you take the next step in becoming an office products reseller for our entire product range - why not call us today to find out more?


Brother off page tips for reselling office products