Page 1


Contents 6

Letter from the Editor

7

Editorial Team

11

Staff

Fashion Review 12

American Couture in China

15

Ethereal Wedding Gowns

35

Sustainable Fashion for the Adventure Traveler

by Sydney Hennessy

Fashion Insider 10

The Four ‘R’s of Wardrobe Rejuvenate, Revitalize, Recycle, Reinvent

by Lori Ann Robinson

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Fashion, Form and Function

39

Instant Updates: Look Great, Be in Style, Consume Less!

40

Design Trends: Colors of Change

by Giuseppe Grazioli

by Rose Dennis

by Barbara Camp couture designer Monir Zandghoreishi photos by Gerald Pope Photography

Revolutionary Designers 27

Men’s Fashion: Looking Back at Happy Days

36

Imagine Student Designs from the Academy

by Barbara Camp featuring designer Blane Walsh photos by Gerald Pope Photography

4

by Sarah Davies

by Pat Nugent


Skin and Body 42

Going Green at America’s Beauty Show A Look at the Bigger Picture of Green Beauty and Health

43

Pilates: A Starting Point

45

The Transforming Power of Touch Changing the Lives of People with Disabilities

by Ann Higby

by Patrick McCabe

by Nanette Meredith

Eco-Lifestyle 49

I ♥ New York: In Search of the Ideal New York Cupcake

by Courtney Russell

50

The Bear Whisperer: Eco-Adventures in the Cariboo Mountains

55

A Beauty Revolution Moment with Barack Obama

by Eduardo Khawam

by Deborah Stone

Business Sense

Green Matters 46

Microfinance: A Hand Up Instead of a Hand Out

by Eleanor Sweetwood

47

Fashion Companies Embrace Sustainability

by Pandora Neiland

52

Leaving Behind the Exit Interview

by Donald Alveshere

53

Living Green: Roofing with a Lifetime Guarantee

by Rebecca Del Pozo

54

ABC’s of Small Business Loans

by Andre Korchinski

BR Soiree & After Party 56

Fashion Group International and Project Red Dress

58

Soiree & After Party

59

BR Launch Party

International Marketplace 61

Fashion Events 5


Letter From The Editor

As we move into our second issue, we are so proud of what we have achieved. What a great first quarter we had! We were blessed with more than 37,000 readers in our first month, alone, and, on average, 1,200 unique readers a day, since. With all of the emails, reviews, and phone calls, it has been quite an experience connecting with all of you! Our Beauty Revolution Magazine team has grown as well. Internationally known makeup artist, hair stylist and author Barbara Camp (www.barbaracamp.com) joins us in this issue. We also have brought on board four-time Emmy nominee Lori Ann Robinson (http://larconsultants.com), along with former Nordstrom fashion director Sarah Davies. As we keep tabs on this difficult economy, we are genuinely saddened to see many publications fold - some specifically for men. To fill that void, we at Beauty Revolution Magazine have added a men’s fashion section, beginning on page 25 of this issue. To provide a counterpoint to the current tough economy, the spread looks back to Happy Days. It features retro fifties looks mixed in with newer elements created by Seattle designer and former Project Runway contestant Blayne Walsh. Not wanting to miss the mark, we’ve polled our connections on LinkedIn (www.linkedin. com/groups?gid=1787046&trk=hb_side_g) and Facebook (www.facebook.com/pages/BeautyRevolution-Magazine/42603274330?ref=ts) to get a better sense of what our male readers are looking for. Rick Cusick, executive vice president at ZoomSystems (www.zoomsystems.com) and former senior vice president of Louis Vuitton, responded with this: “Fashion for men is a large canvas. In

Janaéa Riddle Publisher

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fact, it can vary by day for the same man. I have always felt the truest sense of fashion for each man is the individual style that best reflects what is inside (attitude, beliefs, needs) and how he (not others) perceives his genuine self and core purpose. Men are fragile animals and need tremendous flexibility in their fashion. Some days I go full blown Armani suit-and-tie, other days a Zegna blazer with True Religion jeans. Other days I dress down with a funky tee and Diesel jeans! Whatever makes me feel comfortable and ‘on brand’ with myself is my style of the day!” Thanks, Rick, for being so open with us about your style! Moving forward, we would like to hear more comments and ideas for this or any section in our magazine. A final note - thanks to all who flew, drove and took the train to make it to our Beauty Revolution launch party in late February. If you didn’t make it, here’s a peek at the scene from our friend and videographer Tim Reha. www.youtube.com/watch?v=GPX8nQP0eU A&feature=channel_page. Many blessings,

Susan

Susan J. C. Alveshere Editor in Chief


Editorial Team Sharon Altaras, a reporter and editor based in the Seattle area, is currently traveling around the country in an RV, documenting the state of patriotism and what it means to be American. She is available for freelance assignments and can be contacted through her blog, www.americanroad.us, and at sharon@beautyrevolutionmagazine.com. Donald J. Alveshere is assistant director of the Washington State Department of Services for the Blind and a member of the City of Fife Planning Commission. He received his master’s degree in public administration from Seattle University. His interests include politics, fashion, hiking, biking and spending time with his family. Barbara Camp has called New York home for more than two decades. An author, illustrator and makeup artist, she wrote and illustrated On the Seventh Day God Rested, her first book. For a good time, visit barbaracamp.com. Sarah Davies is a creative fashion professional, with 20 years of retail and wholesale experience. She formerly served as corporate fashion director, responsible for seasonal forecasting, influencing product design, merchandising, and marketing for Nordstrom, Inc. Davies is an independent specialist producing fashion shows and photo shoots and has a broad range of clients. Rebecca Del Pozo is a successful realtor and business partner at Keller Williams Realty and has won numerous sales awards. She also mentors and educates real estate agents on how to succeed in sales without compromising one’s values. Del Pozo lives in the Pacific Northwest with her husband and children. Giuseppe Grazioli is a fashion designer from Mantova, Italy. He is fluent in six languages and calls Italy, Chile and Denmark home. The son of a famed opera star, Grazioli learned to sew backstage, making emergency alterations before the curtain went up. Ann Higby is president of Hatch PR, www.hatchpr.com, a Chicago-based public relations firm. Higby knows the business side of beauty, with 15 years experience industry marketing, public relations and event planning. She also serves on the Board of Directors of Fashion Group International of Chicago. Pandora Neiland has over 25 years experience in apparel manufacturing. She currently designs and manufactures a line of girly aprons for the “hostess with a sassy edge” and teaches fashion design at the International Academy of Design and Technology in Tukwila, Wash. View her product line at www.partygirlaprons.com. Pat Nugent, owner of Patricia Nugent Design and Textiles, has been inspiring the design industry with original antique and vintage design documents and textiles since 1992. Pat acquired Sarah Truit Textiles in 2005 and Christine Greiner Design in early 2008. Adding these two extensive archives to her own has created one of the most inspirational archives that is also easy to shop online at www.patricianugenttextiles.com.

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WE ARE THE PREMIER SOURCE FOR FREELANCE AND FULL-TIME TALENT IN FASHION, RETAIL, BEAUTY, MARKETING, ADVERTISING AND CREATIVE SERVICES.


Kathleen Norcross is an internationally certified fitness trainer, nutritionist and humanitarian volunteer. She was inspired to embrace fitness after undergoing back surgery at age 14. At that time, Norcross was in a body cast for six months, but through physical therapy regained her ability to walk and live a normal life. Lori Ann Robinson is a Los Angeles based image and fashion consultant, speaker, author and costume designer. She was nominated for four Emmy awards for her work in day time television. Lori works with Hollywood’s most beautiful people as well as up-and-coming and established professionals. Lori is a member of the Association of Image Consultants International and Fashion Group International. Courtney Russell, owner and principal designer of Half Past Lavish Event Production, is an event and theater producer, author, foodie, and natural beauty fanatic. She is passionate about environmentally friendly products and the arts – noted by the number of events she develops each year. Her articles can be found at www.littlecourtneybigcity.blogspot.com. Deborah Stone is a food, travel and lifestyle writer based in Seattle. She writes a monthly travel feature for Northwest News, entitled “Wanderlust.” When she is not traipsing the world searching for off-the-beaten-path gems, she can be found hiking, biking and exploring the great outdoors of the Pacific Northwest with her husband and two sons. Eleanor Sweetwood is an academic advisor and teaches science-related courses at International Academy of Design and Technology. She graduated with a master’s of education degree from American Intercontinental University. She is a member of the Arbor Day Foundation, Sierra Club, Wildlife Land Trust, and Washington State Association for Multicultural Education. You may contact her at esweetwood@iadtseattle.com.

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The Four R’s of Wardrobe Rejuvenate, Revitalize, Recycle, Reinvent

by Lori Ann Robinson

2009 will be known as the year of recycling in fashion. Even though Seventh Avenue may be screaming “No!” many of our credit cards need a staycation to curtail spending. This is great for the environment, because most of us have more than enough right in our closets. Here are some tips for finding treasures buried deep in your closet: #1 Rejuvenate and Alter Often, a few alterations can transform a plain Jane dress into something special. Try shortening long sleeves to three-quarter length and show off arms with trendy bracelets. Remove sleeves altogether for a clean sheath and add a cardigan sweater à la First Lady Michelle Obama. #2 Revitalize with Color Spring is all about mixing colors, especially neutrals with brights. So dig out those never-say-die neutrals and add a pop of color with accessories. Host a “fashion swap” party where everyone brings gently or never Photo by Francisco Navarro worn items that “would look fabulous on the right person.” You can interject great pieces in your wardrobe, have a blast with your best girlfriends and give your credit cards the night off.

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#3 Recycle the Best Bits Before banishing your unwearables to the donation afterlife, take a look at buttons, bows and any other unique trims. Reusing them on another garment is a wonderful way to recycle expensive notions. If your passion is recycling, consider giving used items to a neighborhood school. Many can recycle your old favorites into inspired costumes. #4 Reinvent Footwear There are two important steps to extending the life of your shoes. First, keep an eye on heels. Plastic taps on our heels makes them last longer. If heels do get worn, new heels can sometimes be constructed by a good cobbler. Second, revive tired shoes with a good polishing or dye job.


Staff Editor in Chief & Co-Founder: Susan J. C. Alveshere

susan@beautyrevoltionmagazine.com www.susanjcalveshere.com www.sjcabeautyrevolutionmagazine.blogspot.com

Managing Editor: Sharon Altaras

sharon@beautyrevolutionmagazine.com Where in the U.S. is Sharon? www.americanroad.us

Associate Editors: Kelly Boston Sydney Hennessy Layout Design: Anne Reinisch, Northwest Design & Marketing BR Team Stylist: Creative Director, Susan J. C. Alveshere Coordinating Stylist, Greg’ry Doom

www.gregrydoom.blogspot.com

Intern Stylist, Corban Harper Interns: Kayla Bordner, Kristina Krug, Shelby Norcross, Stephanie Moreno

Publisher & Co-founder: Janaéa Riddle

janaea@beautyrevolutionmagazine.com

Account Executives: Lisa Freeman, 206.600.6137 lisa@beautyrevolutionmagazine.com Editorial Team: Sharon Altaras Barbara Camp Sarah Davies Rose Dennis Giuseppe Grazioli Sydney Hennessy Ann Higby Pandora Neiland Kathleen Norcross Patricia Nugent Courtney Russell Deborah Stone Eleanor Sweetwood

Consulting Stylist: Giuseppe Grazioli

Columnists: Donald Alveshere Rebecca Del Pozo Andre Korchinski

Photography: Mike Adams Gerald Pope Photography

Blog: Follow Beauty Revolution between issues with Cameron Levin at www.cameronbeautyrevolutionmagazine.blogspot.com

www.giuseppebeautyrevolutionmagazine.blogspot.com

www.geraldpope.com

On the Cover:

Dancer, singer and actress Abigail Westfall lends her angelic appeal as our cover model. Abigail is studying elementary education and is actively involved in volunteering for her community. She loves the sun and the cool crisp air of spring, along with close relationships with friends and family. Our cover photo was shot by Gerald and Airika Pope of Gerald Pope Photography. Gerald and Airika’s confident and easy-to-work-with demeanor brings out the best in each photograph. Gerald Pope Photography specializes in wedding photography and can be contacted through www.geraldpopephotography.com. 11


American Couture in China by Rose Dennis

S

eattle’s own couturier, Luly Yang, opened her second store this past November in the business district of Beijing, adjacent to the new Fairmount Hotel. Yang is the first American couture designer to have a store in China. She personally designed the interior of her store to have a European flair, with marble floors, sculpted carpet, custom crystal chandeliers and French settees.

Prior to her Beijing opening, Yang presented a runway fashion show, “Love at First Sight,” to the who’s who crowd of Beijing. Chinese celebrities, fashionistas and the press from leading fashion publications all admired the talent and creativity of Yang’s dresses. Seeing a show by an American designer was a first for many in the audience. Client attendees from Seattle included Duell Fisher, Leena and Mel Stur-

man and myself, along with clients Karen and Ken Borda from Hong Kong. Yang arranged tours for us while she was putting the final touches on her show and boutique. We walked the Great Wall, visited the Imperial Palace, enjoyed the Summer Palace, and saw the Forbidden City, Tian An Men Square and the 2008 Olympic Park. We shopped at flea markets and viewed the exhibit “Christian Dior and Chinese Artists” at the Ullens Center for Contemporary Art. Luly Yang’s new collection is called “Pearl Essence.” For more information, contact Bojana Marusci at www.lulyyang.com.

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Fashion Review

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Bliss Takes Wing

Listen closely. You’ll hear ethereal strains of Johann Strauss’ “Tales of the Vienna Woods” arranged in tingling, lyrical wind chimes. Our betrothed stunners—Rashi, a former Miss India, and storybook lovely Abigail—bring new meaning to modern matrimony. Scaling Himalayan heights in exquisite bridal couture courtesy of designer Monir Zandghoreishi leaves even viewers feeling a bit breathless. It’s looking like a great fashion moment for blissed-out brides to tie the knot. Abigail is a shimmering, celestial bird-turned iridescent butterfly, her imminent metamorphosis signaling the blessed birth of “two shall be as one.” Who’s the (putting it mildly) lucky groom? He’ll swoon, quite rightfully so, and the congregation shall say: “Amen!” Reminiscent of Cole Porter’s “trip to the moon on gossamer wings” Abigail, both spiritual sprite and hopeless romantic, is No. 1 on the runway and ready for take-off. Wrapped in swaddling tulle and swathed in giddy acres of glorious French lace, in a blink she’ll be airborne. Speak now or forever hold your peace…


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Get me to the church on time? Will do.

Upon her festive, flying carpet of spun-gold Duchess satin, Rashi could easily float up the aisle—arriving in the nick of time for the sacred, solemn vows. Trading the traditional tiara for an asymmetrically chic floral equivalent, it’s the only veil necessary for this splendidly accented lavish silk organza. Like the eagerly anticipated viewing of an artistic treasure, the moment has arrived for another unveiling: of this bridal objet d’art—a picture perfect presentation to the super-fortunate swain of special days.

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Pure as the driven snow, yet piquant like Barbie’s “Solo in the Spotlight” Rashi’s earned her wings as well, and is angelically poised in her sleek-to-the-knees silk charmeuse flounce for the wedding of the century. Meanwhile, delicate Pre-Raphaelite beauty Abigail’s tulle and twigs create one-of a kind drama for the ultimate one-of-a-kind day. Not to be outdone by any decorative aspect of the marriage celebration, this utterly original bride visually takes the cake. “Do you promise to love, honor, and while we’re at it, obey...” this dynamic nuptial duo? An emphatic, heart-felt “I do” is sure to follow. 18


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Both barefoot beauties—Rashi in a sleek satin slip of a dress and Abigail in spun sugar petticoat lace upon lace—are set to make a most fashionably auspicious beginning. With the natural, casual beauty of their artistically arranged petite point flowers all that’s left to say is: “You may kiss the bride.” He thought you’d never ask.

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Models: Rashi Stephens and Abigail Westfall Photography: Gerald Pope Photography Hair design: Jenn Warrick Makeup artist: Catherine Anne Welty Stylist: BR Team Gowns: Monir Zandghoreishi About the Designer: Monir Zandghoreishi is a highly respected couture designer. She studied art and fashion in France and was trained in couture in several European countries. As a young designer she worked in Persia and Austria. Monir prides herself in designing and making one-of-a-kind gowns. She orders fine fabrics in a multitude of colors and patterns from all over the world, but only enough for one gown. "You will never see a duplicate of your wedding or special occasion dress." 22


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Men’s Fashion The Biker, The Babe & The Third Wheel by Barbara Camp

Vroom, vroom,

va-va-va-voom.

This fashion forward trilogy features uber-stars Dusty – an easy-rider turned teddy-boy-- and Pasha – the porcelain-pink, poufed principessa – along with one handsome, three’s-a-crowd-pleaser and “third wheel,” Jeff.

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You’re looking good, Dusty. He’s happening — hanging on his Harley, life is

good. And stylish. Where’s he headed? Does it matter? He’s a hipster. Things serendipitously come to him, like the posh Pasha in need of transportation. “My coach? My kingdom for a coach. Okay, a sidecar?” Picture perfect, perched sidesaddle in her sculptural wool bone trench by Compte de la Rue, bare-look legs, strappy slingbacks and proper, classconscious gloves she’s a traffic stopper— in violation of nothing. And he’s the mixmaster — eclectic and fashion way-forward — confidently pairing plaid trousers with a black leather jacket. Striking their stay-put, poufed and pompadoured pose, we know wherever they’re headed they’ll arrive super stylishly—not one hair out of place.

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Location, location, location? Attitude, attitude, attitude.

And in never-going-out-of-style-in-this-millennium “not-no-way-not-no-how” black-on-black-on-black. Dusty takes a break from simultaneously riding high and looking fab — to just looking fab. Combining heavy leather boots and jacket with a sexy lightweight see-through tank by Blayne Walsh, reading between the lines has never been such a knee-slapping good time.

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While one leading man, Dusty, understandably and justifiably preens, our other leading man, “third wheel” Jeff — both highly presentable in his cardigan, shirt and necktie, yet laid-back casual in cool, crisp white Bermudas and stylishly layered sweaters — takes in the poetic and pastoral view. Front and center: her serene highness, Pasha. She’s pretty, putting it mildly, and the epitome of feminine in a pastel rosebud v-neck Duchess satin frock by Compte de la Rue, complete with central pleat and bow. “Is it high teatime?” It should be. It’s high time we started dressing this way: timeless. 28


Back to Jeff. Don’t let that Poindexter, Big Bang Theory-pocket protector shirt-and-tie look fool you —the line forms to the left. Under all those layers lie killer pecs and abs — no wonder the pearly white grin. Thank you, God. With that bod, buttons would be bogus, much less self-righteously useless and mercifully unnecessary on this

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casual wrap-front garment. Cast as boytoy bookends, Jeff and Dusty have the hunky urban chic look down to a Tom Ford T. And that’s the way it should be.

Models: Jeffrey Summers, Dusty Bolyard, Pasha Jurgensen Men’s couture designer ware: Blayne Walsh Additional men’s items courtesy of The Industry Women’s couture design ware: Compte de la Rue Photography: Gerald Pope Photography www.geraldpope.com Hair and makeup: BR Team Designers Harley-Davidson motorcycle courtesy of Mark Palumbo About the Designer: Richard Blayne Walsh, a Seattle native, began designing during his senior year of high school. With his extremely creative left hand and his natural ability for forecast trends, fashion design became a rapid interest for him which led him to attend the Seattle Art Institute post graduation. There, he received his degree in fashion design. After college Blayne began freelance design for independent companies and for local boutiques in the Seattle area. With his work in shops and a successful following, Blayne started throwing fashion shows showcasing more of his couture side and showing off a professional demure. Now with over 8 years of design experience, Blayne is the Senior designer for DTE (a high end street-athletic wear line) partnered with former Seattle Seahawks running back, Shaun Alexander, and flourishing with his own design label ‘Richard Blayne” which consists of both men’s and women’s modern couture street apparel. Blayne was also dubbed one of Seattle’s most stylish males and an unforgettable character on season 5 of Project Runway. 31


Behind the Scenes BR thanks Mike Adams Photography for the behind the scenes photos...

Editor in Chief and Creative Director Susan J.C. Alveshere and intern Kristina Krug help to stylize model Abigail into her angelic wings.

BR Team Coordinating Stylist Greg’ry Doom tosses gold satin into the air while Gerald photographs the scene.

BR model Rashi and the beautiful spring roses.

Make up artist Catherine Welty applies more lip color while stylist Greg’ry arranges Abigail’s gown.

BR Team stylists and BR cosmetologist designer Jenn Warrick touch up the models.

Models Dusty and Pasha pose by the bike in our flood zone. We wanted to show a bit of what happens here when man and nature mix... we flood.

Pasha, looking very 50’s indeed, and Dusty stand waiting for the scene to get set... Do I spy Blayne Walsh hiding behind the post?

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Gerald Pope of Gerald Pope photography.

Mark Palumbo (our great Harley man on a mission) was there to lend his kind hand and his awesome Harley Davidson motorcycle. Thanks, Mark!


According to former Playboy Bunny Barbara Camp, “God writes the best fiction, known as non-fiction.� On the Seventh Day God Rested couples famous Old Testament stories with contemporary inspirational everyman applications, a right-brain, New Old Testament. To purchase:

www.iuniverse.com/Bookstore/BookSearchResults.aspx?Search=Barbara%20camp


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Sustainable Fashion for the Adventure Traveler by Sydney Hennesy

What began as a need for fly fishing equipment gave birth to the creation of a travel outfitter. ExOfficio was started in Seattle in 1987 by two fly fishermen and adventure travelers who were looking for an easy-care, comfortable shirt with the style of Brooks Brothers, and the functionality of a multi-pocketed fishing vest. With the market lacking, their search led them to design the “Air Strip Shirt,” a staple of ExOfficio’s product line today. According to ExOfficio marketing coordinator Chris Hugo, one of their targets is the “adventure traveler.” Adventure travel and eco-tourism involves immersion into the vacation destination. Rather than simply being a tourist, the traveler develops a respect and appreciation of the environment, culture and customs of a locale. In keeping with the retailer’s “sustainable message,” Hugo said that many of ExOfficio’s in-store and

catalog items are made from organic and sustainable fibers such as soy, which also resists wrinkles, and is naturally odor-, bacteria- and stainresistant. The ExSential and SoyTopia dresses, made from eco-conscious soy fibers and organic cotton, are great for throwing into a weekend bag and can be pulled out and put on with nary a wrinkle. They also dry quickly. Mark Alexander, manager of the Lincoln Square location in Bellevue, called ExOfficio’s merchandise “smart clothing” and “efficient” because of functional features like Insect Shield and Sun Guard. ExOfficio has three other locations in downtown Seattle, as well as at Seattle-Tacoma International Airport and at JFK International Airport in New York. For more information or to shop their online catalog, go to www.exofficio.com. 35


imag

The Academy colleges (www.academy show at the end of each school season Imagine of Seattle (www.iadtseattle.c (www.iadtchicago.edu) and Imagine showcases the work of under and upp from a recent show. For more inform www.acad

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gine

y.edu) around the world hold a fashion to showcase the best of student work. com) differs from Imagine of Chicago of Toronto (www.iaod.com) in that it perclassmen. Here are student designs mation on the Academy colleges, visit demy.edu.

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Fashion Insider Fashion, Form and Function by Giuseppe Grazioli

We all know that fashion is all about “how it looks,” but designing fashion can be as much about “how it functions.” I always smile when a client brings me a sample of beautiful upholstery fabric and describes the gown they'd like me to design for them with it. Fabrics are building materials, and if the wrong material is chosen, the client could end up being the one wearing the house of cards. As a costume designer, I know that a wardrobe malfunction can be disastrous to a performance, no matter ‘how good it looks' when the curtain goes up. If it isn't still in place (in all the right places) when that curtain comes down, I have failed my client. Tutus for example, are made up of several different layers of material. Those that the audience sees aren't necessarily the ones that touch the dancer's skin. We as design professionals have to understand

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how the material is going to be used. Will it be worn and stretched daily? Will it need to be cleaned repeatedly? Will it need to be adjustable for different wearers? Does it have to maintain its shape for years to come? Take care to choose the right fabric for the desired look. A cheap looking fabric will make the most elegant design look cheap. Certain fabrics behave in certain ways, and not all lend themselves to draping or stretching the way a garment needs to in order to look appropriate and elegant. The right fabric, in the right weight and content, in the right color and dimension, are as important to the piece as the actual pattern for the garment. Clothes are an extension of ourselves, and they are important in putting forth the intended impression. It is sometimes difficult to remain appropriate to the occasion, while still making a unique personal statement. A material that is too stiff can actually make the person wearing it appear stiff. A garment that is too sheer can also make unintended implications. Observers may infer a loud print means a loud personality. Choosing the right material for the occasion is important to make sure we're making the same impression when the evening ends, as we did when the curtain went up.


Instant Updates Look Great, Be In Style, Consume Less!

By Sarah Davies

With a conscientious approach, savvy shoppers can update their look this season in a wallet and eco-friendly way. Shopping for a few versatile pieces to add to your wardrobe is eco-friendly because it gives each piece more than one life. It is possible to look great, be in style and consume less! Go on a shopping safari to your local vintage and consignment boutiques where an original instant update piece might be discovered – the ultimate in fashion recycling.

Buy & wear now:

1. Wear the Shift Dress with a short cardigan with the sleeves pushed up – or try it with a long cardigan belted at the waist. The shift looks great with chunky high-heeled sandals or, for a change of mood, with strappy flats. 2. The Cropped Pant, either trouser style or pencil slim, shows off the fun, strappy shoes of the season. Slim styles can be worn with sleek or full-cut tops and jackets – but with full-cut trousers, wear a slimmer, fitted top. 3. The Boyfriend Blazer has the classic lines of a man’s sport coat. To change the look, push up the sleeves and wear a belt at the waist. This blazer works with short skirts, pants or jeans. 4. The Cardigan is a multi-season layering essential and a great way to add a slice of color. The cardigan works with everything and looks great belted over a t-shirt and slim cropped pants. 5. The classic Safari Jacket is an investment piece that works over a shift dress or flirty skirt. It always updates a pair of jeans, and – for a newer look – try

it with a pair of fullcut trousers. 6. A fresh relaxed fit and distressed finish on the Boyfriend Jean updates this weekend wardrobe anchor. Pairing the jeans with a dressy top or jacket makes an interesting personal and fashion statement. 7. The Trench Coat layers over key pieces with classic style and has great staying power for seasons to come. Three Accessories that make the “Look”: • Clutch bag • Bold chunky necklace • Strappy platform sandals

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Design Trends: Factors of Change by Pat Nugent

P eople often ask how trends in home and apparel design are dictated to the public. The clear answer is: they are not! Changing times and changing conditions around us create trends. This is especially true during times of major economic and political change. No wonder we want to clean out, renew, redecorate, redesign and generally refresh our environments and wardrobes these days! This explains the renewed popularity of the mid-century modern movement of the 1950s, which was in itself a 40

reflection of busier lives and higher income levels in postWorld War II America. The elegant, useful designs of that movement fit well into our busy lives, now. Russell and Mary Wright’s popular “Guide to Easier Living� (Simon and Schuster, 1950) espoused practical and simpler living that fit the needs of families as they


Beauty Revolution rendition of a de Stijl

shifted to life in the suburbs, a massive migration made possible by the rise of the middle class and the thriving economy of that time. Their guide is being re-written, in a sense, by popular magazines, websites and blogs espousing easier ways to cook, clean, decorate and live in general.

Another historical example of trends being dictated by real events is the austere Dutch movement called de Stijl. Begun in 1917, it was a reaction to the carnage and extremism of World War I. It relied on highly graphic line work and geometry in paintings, along with balanced primary colors, when color was required, and open plans in architecture – not unlike those of midcentury modern spaces from the 1950’s. This surfaced in contrast to the densely patterned and textured surfaces of late Victorian designs and pre-1920’s Liberty and Company prints. De Stijl strived for an openness and directness in all it created. In both decades after WWI and WWII, people wanted simpler ways of living. They needed more clarity and openness in their politics and they wanted a lighter feeling from their environment. The same can be said for the times in which we live. 41


Skin & Body

Going Green At America's Beauty Show in Chicago The Bigger Picture of Green Beauty & Health By Ann Higby "Harm not, look hot" can be your starting point for going green. "Taking care of the environment, choosing organic products, and using eco-friendly materials all go hand in hand with a focus on wellness," says Tiffany Cannon, one of 12 green experts at the SalonSpa Sustainability Summit at America's Beauty Show (ABS), held in Chicago, March 28. A total of 55,000 salon pros attended the three-day show to see new fashion and products and be educated in the latest salon and spa services. "Given the state of the economy, sustainability today means more than going green. It's about people, profit and the planet," says ABS Summit Chair, Mary Beth Janssen, author of a new book entitled, Pleasure Healing. Summit panelists presented

high-level concepts as well as easy-to-do pointers to encourage sustainability at every level for every salon and spa. Green is accomplishable, authentic and honest, but it also involves setting goals. Here are some key insights: • "Focus on increasing the continuous quality of service and products," said Horst Rechelbacher, Minneapolis • "The key is to cleanse your business of wasteful practices," said Clodagh, New York City • "Devote time to your own human sustainability and personal choice-making," said Max Simon, San Diego • "Find ways to use less energy, less water, and communicate without paper," said Frederic Holzberger, Cincinnati • “Always maintain an understanding of your clients, and act according to their consumer needs," said Ted Ning, Boulder • "Hire a community of like-minded people," said Tamara Wills, Chicago • "Make the best use of technology to drive business to your green salon," said Gary Howse, Seattle For more on the ABS Summit and the latest trends in fashion and styles please visit www.americasbeautyshow.com.

Pictured Front & Center: Mary Beth Janssen, 2009 SalonSpa Sustainability Summit Chairperson (Pictured left, wearing beret) and Luz Segovia, President of Cosmetologists Chicago (Pictured right) with the SalonSpa Sustainability Panel Experts. 42

Ann Higby is an FGI-Chicago member and the Founder of Hatch PR. America’s Beauty Show (ABS), held annually in Chicago, IL, is owned and produced by Cosmetologists Chicago (CC), an association of working salon professionals and the anchor of America’s Beauty Network (ABN). More than 55,000 salon professionals attend to see new fashion, products and to be educated in the latest salon services.


Pilates: A Starting Point By Patrick McCabe Hello, Beauty Revolution readers. I wanted to write a little bit about what I hope to accomplish over the next few issues. I also want you to know a little bit about who I am, what my wife and I do, as well as where we are going. So to kick things off... I'm Patrick McCabe and with my wife Crystal, own CORE Conditioning Studio. We are a full service Pilates studio in Federal Way, Washington. We are just south of Seattle and just north of Tacoma. What I am looking to develop for BR Magazine is a series piece that touches on body, functional movement, and everyday exercises that are designed for the modern business and fashion professional. I know that the companies you work for and the lines you work on might be timeless but our bodies are not. If we can help you move easier whether it is through relieving a little back pain, stop you from developing Plantar fasciitis in your feet, or just overall core awareness, then I feel that we will have succeeded in our mission. Look in the next issue for

our first article in the series called "Pilates: What is it?" I hope that you will follow along with Beauty Revolution Magazine and find my series of value. We look forward to serving you in print as well as in our studio. CORE is our home away from home. It is our own startup business; we are not a franchise. We are looking to develop our studio into a place where people can come and learn about health. We want to be your knowledgeable source of good health, how to achieve it, how to maintain it and how to spread it to your friends and families. Both Crystal and I love what we do, the work that we teach, and the clients that we help. We love life in general. One of the best aspects of what we do is that we are able to take our 15 month old daughter Elsie Grace to work with us. All of these make our days full and enjoyable, but they are not why I am writing for Beauty Revolution.

www.core.com 43


Cosmetics - Facials - Brazilian Waxing For Men and Women

Licensed Aesthetician, Christine Poythress Information and Appointments 206-232-2262 7605 SE 27th St Ste 153 Mercer Island, WA 98040 44

www.christinefaceandbody.com


The Transforming Power of Touch Changing the Lives of People with Disabilities by Nanette Meredith

Have you ever wondered what life would be like without the gentle touch of another? As humans, we couldn’t exist without touch. We are conditioned to it from the moment we leave the womb and enter the world. As children, our parents held us close to comfort our tears and sent us off to sleep caressing our skin. Sadly, there are many people who live without this lifeline – for example, older adults who have lost their life partner.

experienced the same condition. Unfortunately, the other staff had a “deer in the headlights” response to meeting these clients. The following week, I made a personal visit to these customers’ group home, where several more beautiful people with the same disease lived. Their inhome managers offered me an on-site office if I would take all of them as customers.

Another group of individuals who sometimes miss the benefit of touch are those with special needs. Years ago, I worked for a high volume spa and one day I was asked to take a client with Prader-Willi syndrome with whom the other therapists did not feel comfortable. Through this experience I learned that not everyone is comfortable touching people whose bodies are different. I saw it as a learning opportunity for both my client and me.

Some had experienced very little touch and were very shy and wouldn’t talk to me until I showed them that they were safe and respected through my work. After many sessions, my customers’ pain decreased and there was an improvement in mood. The joy that massage brought to their world and those around them was transforming. It gave them a level of mobility and energy that changed their lives and they excelled on many levels. Several trained for the Special Olympics, where they won Bronze and Gold medals.

I scheduled a second appointment for my client the following week. When he arrived for his appointment, he brought two more people who

It has been my pleasure to be a part of this opportunity. Through the simple act of touching someone you love, you can give the gift of life.

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Green Matters

Microfinance: A Hand Up Instead of a Hand Out by Eleanor Sweetwood In most parts of the world, the average person has no access to financial services. If they have cash to store, it can be stolen. Those with a skill, such as basket making, barely squeak by. Rarely do they make enough to invest and grow a business. Often, where there is a lack of legitimate financial services, there is also a thriving loan shark market with capital to lend to poor people at 200 to 300 percent or higher interest rates. The following information is taken from my recent conversation with Maggie Nielson, a founding board member of the Center for Women & Democracy, who also sits on the New Leadership Board for the International Women's Health Coalition, and co-founded the Global Philanthropy Group with her husband. She has worked with the United Nations and for Unitus, a non-profit organization that works to reduce global poverty through microfinance. Microlending – What is it? Microcredit is a program that provides credit in the form of small loans for self-employment and other financial and business services to the poorest of the poor. Microfinance organizations find and fund “micro-entrepreneurs” – usually women running small businesses to keep their families alive. Worldwide, more than 80 percent of microcredit loans are given to women. Why? Women pay their microloans back at a higher rate, typically as high as 97 percent, and they use their profits to grow the business or 46

help their children. Usually, the amount of money needed to establish a woman in her business and dramatically impact her family is surprisingly small – sometimes as little as $50 or $100. The woman is able to purchase the supplies needed to establish her business. She repays the loan in six months to a year. How Did it Start? In the 1970s various non-profit organizations, primarily in Bangladesh and Latin America, realized that people needed access to financial services and began making small loans. This idea grew in other parts of the world and microfinance took off, with thousands of organizations providing these services. Meanwhile, the general development community became aware of microfinance as a tool to alleviate poverty. Microcredit has grown in the last five to seven years, far exceeding the original program. Additional Sources:

Kiva: www.kiva.org Grameen Bank: www.grameen-info.org Accion International: www.accion.org/Page.aspx?pid=222 Unitus: www.unitus.com/ Care.org: www.care.org/campaigns/poverty.asp Center for Economic Self-Reliance: http://marriottschool.byu.edu/selfreliance/action_ groups.cfm?CFID=6500480&CFTOKEN=52136064 Women’s World Banking: www.swwb.org Small Fortunes: www.kbyutv.org/smallfortunes Microcredit Summit Campaign: www.microcreditsummit.org


Fashion Companies Embrace Sustainability by Pandora Neiland

Many fashion companies are restructuring themselves and rethinking their philosophies to meet the challenge of sustainability head-on. It’s an exciting time for the fashion industry, whose annual sales volume exceeds 180 billion dollars, according to information from the NPD Group. Below are the four basic principles of sustainability and examples of companies that embrace them: 1) Environmental Stewardship Accepting responsibility to protect our environment is one way corporations can become a part of the sustainability movement. Cooperative planning between organizations and communities can prevent loss of habitat and reduce or eliminate destructive planetary impacts. Milliken & Company, a U.S. textile manufacturer in Spartanburg, South Carolina, in partnership with Spartanburg County, is harvesting methane gas from the county landfill to replace the natural gas currently in use at their facility. This will improve local air quality and provide a renewable energy source for the plant’s manufacturing needs for years (Textile World, May/June 2008). 2) Social Responsibility This principle considers the effect of a company’s business activities on both its customers and suppliers. It entails following all legal requirements and operating its business in a way that is designed to improve the quality of life of its employees and their families and make a positive contribution to the local community and society as a whole. Edun is a non-profit clothing company founded on the premise of trade, not aid. They encourage the fashion community to work with developing areas of the world, like Africa, to eliminate poverty. Edun’s products are made of organic cotton materials because it provides healthier working conditions for farmers and brings factory skills to unemployed and impoverished workers (www.edunonline.com). 3) Economic Success Economics is a social science involving the production, distribution and consumption of goods and services – that we understand. The definition of

success, though, is subjective and therefore more complicated. To measure the cost of sustainability, we need to consider the price of exploitive labor practices and potential health hazards to human life. Achieving “success” must go beyond greed and the capitalistic drive toward riches. To judge human life as the highest value is to achieve true success in an equitable world. U.K. clothing retailer Marks and Spencer relies on strong relationships with employees, suppliers and society as the best guarantee for long term success. They developed Plan A – a corporate strategy to combat climate change, reduce waste, safeguard natural resources and more. In response, net profits for Marks and Spencer rose 24.4% for the year ending March 2008 (Womens Wear Daily). 4) Transparency This term is a relative newcomer in the realm of sustainability, but it’s an important one. It indicates openness, communication and it exposes both the good and the bad. The sheer visibility of this principle forces an organization to accept liability for the business decisions it makes. It’s the opposite of privacy and a welcome change to the secrecy and protective practices used for years by fashion professionals. Environmentally-conscious sportswear company, Patagonia, has an informative feature on its website (www.patagonia.com) – the Footprint Chronicles. It tracks the environmental impact of selected products from design to distribution – for better or worse. Considered by some to be a risky move, the company believes that sharing this information builds trust among consumers and benefits the industry by establishing best business practices (Fast Company, March 24, 2008). 47


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Lifestyle

New York

I

by Courtney Russell

Perhaps, as a native New Yorker, it is my destiny to pine over “the cupcake.” Or perhaps I owe my love of tasty sweets to my memories of reading children’s books with my mother. Whatever the case, it only seemed fitting to spend a recent layover with a couple friends in the Big Apple on a bonafide “cupcake adventure.” Bakery/ Ratings Flavor

Cake Frosting

Sugar Sweet Sunshine Bakery We tried “Bob” – yellow cake with chocolate almond frosting. The most moist cake of all of the cupcakes we sampled Not too much, not too little, not too creamy, not too granular.

Appearance Classic. “A vision from cupcake heaven,” said one of my partners-incrime. Staff Pleasant. A little distracted, but handled the cupcake with care. Notable

The winning cupcake of the day… if only I could be enjoying one right now!

Crumbs Bake Shop Magnolia Bakery

Babycakes NYC

Combining our favorite NY cookie and cupcake, the “Black & White.” Dry, bland… sadly, we couldn’t even finish the cupcake. Potential to mingle vanilla bean and chocolate fudge, yet fell flat for these judges. Fun to see the classic “black-and-white” cookie concept atop a cupcake

A full-flavored chocolate-onchocolate cupcake

Carrot cake with vanilla frosting

Moist with a slight crumble

Slightly dense, but still moist

Whipped and airy; slightly granular. Very old-fashioned.

Rich flavor. Enough for each bite.

Pretty, if slightly pretentious

Smaller than the other contenders, with a pretty sugar flower atop its peak

Efficient, but didn’t Busy. The staff was mind while we clearly used to a deliberated over the shop full of tourists. choices.

Buttercup Bakeshop Intensely lemon and sugary Too dry; this cake fell apart and was difficult to eat. As hard as it is to believe, there was too much frosting! The cake was lost in the gluttonous glob. Beautiful, bright sunshine yellow

Friendly and busy. We were served by the owner!

I suspect the counter staff purposely squished my cupcake. “Were they rude, or New York rude?” By far the most cre- Deemed the origina- Babycakes are good I can live by this ative and inventive. tor of the NYC Cup- for you! These cakes shop’s motto: “Life The Baskin Robbins cake craze, including are all natural, organ- is uncertain, eat desof cupcake bakeries. a guest appearance ic and free of many sert first!” in Sex and the City. common allergens. 49


the bear whisperer eco-adventures in the cariboo mountains by Deborah Stone

As we rounded the bend, we saw them. A mother grizzly bear and her cub were combing the banks of the river looking for their next snack. Mama saw us and flicked her ears to let us know she was on to our game, but then she pointedly ignored us and continued her search with her young’un dutifully following behind. I gazed at these majestic creatures in an awe-filled silence, drinking in every detail of this memorable, stirring moment. “That’s Petunia and her two year old son.” Meet Gary Zorn, the Cariboo Mountains “Bear Whisperer,” a man who has devoted his life to studying the social hierarchy, habits and body language of these creatures, while communing with them in their natu-

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ral habitat. Gary and his wife Peggy own and operate Ecotours-BC, a Canadian adventure tour company specializing in offering unique and intimate experiences for guests interested in viewing wildlife and learning about the natural history of an unspoiled wilderness. The Zorns were in the eco-tourism business long before “green” became a buzzword in the industry. “We’ve been preserving the environment and showing it to folks for over thirty years now,” explains Peggy. “And that’s what eco-tourism is really all about. It’s about pro-


tell-tale hump over the shoulder and dished nose, this creature is regarded as the signature species of the Canadian wilderness.

viding opportunities for people to interact with nature, while educating them about their environment.” The Zorns operate their business out of Likely, British Columbia, a tiny hamlet deep in the heart of the Cariboo Mountains region, approximately three hours from the province’s northern capital, Prince George. The area is located within a rare, temperate interior rain forest. It’s a region of dramatic scenic beauty, dominated by high mountain peaks and glaciers, densely forested valleys, thundering waterfalls, and picturesque lakes, including Quesnel Lake, the deepest fjord lake in the world.

There’s nothing that can prepare you for seeing bears up close in the wild. Grizzlies, in particular, have a largerthan-life presence that renders viewers speechless. This is a good thing, as one of the cardinal rules of wildlife viewing is silence. If you go: Ecotours-BC offers a variety of multi-day adventure packages (grizzly bears and wildlife viewing, natural history exploration, gold rush trail interpretive tours, birding and more) throughout the year. For more information, contact 1-866-2999100 or visit www.ecotours-bc.com.

The bears, of course, are the star attraction. The grizzly bear is one of the largest predatory and most solitary animals on the planet. Characterized by its razor sharp claws, 51


Business Sense Leaving Behind the Exit Interview by Donald Alveshere

I remember sitting in a meeting talking about ways to retain staff and end the circular-door effect. Almost instantly, as if by knee jerk reaction, the response came, “We need to conduct exit interviews.” A strong chorus of “yeahs,” “yeses,” and “amens” came from around the room; but all I could think is, “Here we go again.” I have conducted exit interviews with too many disgruntled workers who'd complained regularly of being taken advantage of, disrespected by co-workers, or not having the resources to do the job. Upon finding a new job and given an exit interview, they talk about the need for more money. I've even done this myself, after working for a start-up organization where the boss couldn’t figure out what the vision was. Sure enough, when he asked me why I was leaving, I opted for an easy explanation and laid the money card on the table. As managers who want to get the full story, what are we to do? Author and public speaker Beverly Kayei has come up with a terrific idea: the Stay Interview. Instead of waiting until people are on their way out the door, why not proactively manage your staff? Ask them now what makes their work meaningful; what

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keeps their work from being meaningful; what can you do to help them reach their career goals and want to stay with you. Afraid? Don’t be. Just Ask. But of course you must listen. (Though even if all you do is ask, you will be setting the stage for more engaged, more satisfied workers.) And remember the first query cannot be the last one. This should be the start of an ongoing process. Some of you may be worried about hearing that dreaded money excuse, but the reality is many studies show money is not nearly as important to staff as managers think it is. In fact, Ms. Kaye conducted a survey of more than 15,000 people and found the top three reasons a person stays at a job are: 1. Exciting work and challenge; 2. Career growth, learning, and development; and 3. Working with great people. The exciting part of that list for every manager should be the fact that the manager can influence each of these things. So, instead of waiting for your staff to find other employment and leave you with huge fiscal, emotional, and re-staffing costs, conduct a stay interview. Beverly Kaye, Love ‘Em or Lose ‘Em: Getting Good People to Stay, 26 Engagement Strategies for Busy Managers, BerrettKoehler Publishers, Inc San Francisco 2005. Available at http://www.amazon.com/Love-Lose-Getting-GoodPeople/dp/1576755576/ref=sr_1_1?ie=UTF8&s=books&qid=12 39419370&sr=8-1


Business Sense Living Green: Roofing with a Lifetime Guarantee by Rebecca Del Pozo I recently learned the National Association of Realtors (NAR) has launched a new designation of “green agent.” By taking a required course, realtors can guide buyers in purchasing and retrofitting green homes and can help sellers by listing and marketing green properties. As a real estate agent who regularly works with other business owners striving to find ways to be environmentally conscious, I find this designation helpful. Here is an excerpt from my conversation about green roofs with Troy Wagner of Armstrong Roofing in Tacoma, Wash. Next issue, we'll hear from Jeff Sharon about solar power roofs. Rebecca Del Pozo: Troy, when did you first discover TW: In the summer I planted a garden and grew the green roof concept? many different things. Troy Wagner: On the western side of Washington state, we are blessed with 50 inches of rain a year. This means moss on all the roofs. Insurance companies require roofs to be moss free, thinking it leads to leaks - so to find a roof covered completely with moss is rare. Five years ago I ran into a house with a low pitch roof that was 75 years old and covered with grass that had grown in the moss. A light bulb went off in my head and I said “aha.” This is the oldest roof I have ever seen and, as a roofer, I had to have a roof that would outlast the rest -- so I ran home and tore off my roof. RDP: What did you do to your roof? TW: I laid a polyester felt paper down, installed a 2 by 8 around the edge of the roof, installed a 2 by 2 in the field to create a 2-inch air gap (roots will not grow through a 2-inch air gap), then a second layer of osb/plywood, another layer of polyester felt paper, and recycled wood shingles installed upside down, with the fat part of the shingle pointing to the top of the roof. Then, I layed down sod. RDP: How can you do this and not have it leak? TW: The soil on the roof protects the felt paper or roof system from the radiation of the sun. It’s like putting the felt paper in your attic or basement. The grass and vegetation, with their root systems, are there to keep the soil in place -- and the roof doesn’t leak. A grass roof should never need replacement. RDP: Is it true that you have harvested more than just grass on your roof?

RDP: What kind of traffic do you have because of your roof -- and is it true that at one point you had a pet goat eating the grass? TW: Yes, it’s true we had a goat at one point. There has been a parade of people that stop by to look at my grass roof and ask questions. This opens the door to talk about CO2 and global warming, which too many people know nothing about or seem to think it is a farce. RDP: What’s your view point of CO2 and how it’s affecting us? TW: Our CO2 is at 387 parts per million (ppm) and growing at a rate of 2 ppm every year. At 450 ppm we (humans/ animals) will die off. When it hits 650 ppm, plants will die off. So, we have 30 years to live unless China and India start driving cars – that could bring CO2 levels down to 25 years. Web site www.350.Org explains why we should not have allowed our CO2 to get above 350. Our weather will start getting erratic. Just to get back to 350 ppm will take 200,000 years and the last time this planet was at 450 parts per million was 500 million years ago. RDP: Thanks so much for taking the time to share your fascinating green roof concept with us. If people are thinking about this as an option, where can they gather helpful info? TW: www.armstongroofing.com and www.greenroofs.com is great.

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Business Sense

ABC’s of Small Business Loans by Andre Korchinski

Running a business can be difficult work, but running a profitable business is even more challenging. Whether you’re just starting out or have a few years under your belt, the time will come when you need to expand your operations to become more profitable. And to expand, you’ll need money. Generally speaking, there are two types of financing for your small business venture: equity financing and debt financing. When deciding which to pursue, consider your company's debt-to-equity ratio – the difference between the dollars you've borrowed and the dollars you've invested in your business. The more money a business owner invests in the business, the easier it is to attract financing. If your firm has a high ratio of equity to debt, debt financing is likely a better option for you. However, if your company has a high proportion of debt to equity, experts advise increasing your ownership capital (equity investment) for additional funds. That way, you won't be over-leveraged and jeopardize your company's survival. Let’s start with Equity Financing Most small or growth-stage businesses use limited equity financing. As with debt financing, equity often comes from nonprofessional investors such as friends, relatives, employees, customers or industry colleagues. However, the most common source of professional equity funding comes from venture capitalists. These are institutional risk takers who may be groups of wealthy individuals, government-assisted sources or major financial institutions. Venture capitalists are often seen as deep-pocketed financial gurus looking to invest their money in start-ups. Venture capitalists may scrutinize thousands of potential investments annually, but only invest in a handful. Quality management, a competitive or innovative advantage, and industry growth are the qualities investors consider.

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Debt Financing The most common resources for debt financing are banks, savings and loans, and commercial finance companies. In addition, state and local government programs have been established to encourage the growth of small businesses in recognition of their positive effects on the economy. Traditionally, banks are the major source of small business funding. Their principle role has been as a short-term lender offering demand loans, seasonal lines of credit, and single-purpose loans for machinery and equipment. In addition to equity considerations, lenders commonly require the borrower's personal guarantees in case of default. This ensures that a borrower has sufficient personal interest at stake to give paramount attention to the business. For most borrowers this is a burden, but also a necessity. Things to know before you apply Before seeking financial assistance, I recommend asking yourself the following important questions: • Do you really need more capital or can you manage existing cash flow more effectively? • Do you need money to expand or as a cushion against risk? • How urgent is your need? You can get the best terms when you anticipate your needs rather than looking for money under pressure. • How great are your risks? All businesses carry risks, and the degree of risk will affect the cost and availability of financing alternatives. • For what purposes will the capital be used? Most lenders will require that capital be requested for very specific needs. • Regardless of the purpose of your loan, always work with a professional who knows the trade and who can help you to get the best terms to finance your small venture.


A Beauty Revolution Moment with Barack Obama by Eduardo Khawam

In the early morning of Feb. 8, 2008, I decided to go to the AllStar Fitness Executive Club in downtown Seattle. I was not having a good week. I walked into the elegant gym with my best suit on (I had a big event to direct later that morning) and my gym bag, then changed into my worst workout clothes. A few minutes into my workout, I looked in the mirror and could not believe who was working out next to me! I was in denial, but decided to ask anyway, “Are you Mr. Barack Obama?” With his unique smile, he replied “Yes.” We worked out together for 20 minutes, spoke about the Seattle lifestyle, and then posed together for my cell phone camera. It really was an amazing experience and a privilege to meet a man of history in person. He was so nice, cool, elegant, and peaceful – at that moment I had no doubt he would become our 44th president.

politicians, prime ministers, and others. Meeting President Obama definitely tops all of them. For me, I knew I was in the right place at the right time, although with the wrong wardrobe. It was an absolute Beauty Revolution moment. For a virtual tour of the AllStar Fitness Executive Club, go to www.allstarfitness.com. Receive a three-day trial membership if you mention Beauty Revolution Magazine.

I have directed and produced many events in Hollywood with celebrities,

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Fashion Group International Monir Zandghoreishi’s Project Red Dress

BR Publisher, JanaĂŠa Riddle, Project Red Dress founder and Designer Monir Zandghoreishi, and BR Editor in Chief Susan J. C. Alveshere.

A unique and beautiful design wows the Project Red Dress audience.

Designer Nick Verreos and Laura Cassidy, fashion editor of Seattle Metropolitan, ready for the show.

Last minute preparations back stage.

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Above: Judges Rose Dennis and Nick Verreos debate couture technique. Below: Project Red Dress contestants bring stunning designs to the runway.

Designer Rosie Kohlmeier of the New York Fashion Academy with her winning design.

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Soirée & After Party

BR Publisher Janaéa Riddle with Urban Fashion Network’s Tarah Perini. www.urbanfashionnetwork.com

Susan and Janaéa dialog on camera for Project Red Dress.

Royal Underground designer Kelly Gray with BR Magazine managing editor Sharon Altaras. www.royalunderground.net

BR Editor in Chief Susan J. C. Alveshere and BR Publisher Janaéa Riddle chat with former Zach Posen associate Lynsey Warnke. BR Editor in Chief helping backstage with Eduardo and one of the models. Above left, BR Account Executive Lisa Freeman with St. John designer Kelly Gray at St. John’s exclusive private showing of their spring collection with Nordstom (pictured above right). www.nordstrom.com, www.sjk.com

Lynsey Warnke former Zach Posen associate, model Leah , BR Editor in Chief Susan J. C. Alveshere, and BR Publisher Janaéa Riddle backstage.

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Project Runway’s Blayne Walsh and model Dusty Bolyard relax at the home of BR Editor in Chief Susan J. C. Alveshere.

BR Editor in Chief Susan J. C. Alveshere, celebrity personality and designer Nick Verreos, and BR Publisher Janaéa Riddle.


Launch Party Thank you to everyone who came to celebrate the launch of Beauty Revolution Magazine! Thanks to all of our team and volunteers Kristina Krug, Abigail Westfall, Sam Danielson, and Max Alveshere. Thanks Tim Reha (www.timreha.com) for the really fun video! Also thanks to all of our BR Team and supporters. Our hats off to you!

Sustainable Style Foundation’s Rebecca Luke, CoFounder and Sr. Stylist, with the Sustainable Style crew. www.sustainalbestyle.org.

BR fan with Editor in Chief Susan J. C. Alveshere and Publisher Janaéa Riddle.

Photographer Jeff LaPlante with BR journalist, author and public speaker Andre Korchinski. “Hair twins” BR Managing Editor Sharon Altaras with designer Blayne Walsh.

BR Intern Kayla Bordner, Blayne Walsh, BR Intern Cindy German, and Zach.

BR photographer Mike Adams photographs BR premier cover model Yomary and BR make up artist Catherine Anne Welty.

Frenchy’ Shanan Kelly chatting it up with BR clients friends. For more on Frenchy’s Day Spa go to: www.frenchysdayaspa.com. Videographer Tim Reha proposes a plan to BR Publisher Janaéa Riddle, Project Runway celebrity and designer Blayne Walsh, and BR Editor in Chief Susan J. C. Alveshere.

BR Photographers Airika and Gerald Pope chat with photographer Jeff LaPlante.

Sydney Hennessy, BR Associate Editor with Susan J. C. Alveshere, and BR Fashion researcher and journalist Pandora Neiland.

America Jane Mercantile’s Ashley Wilton Gulick, Proprietor – with her husband. www.americajanemercantile.com

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International Marketplace

American Jane Mercantile

Offering eco-friendly products that unite practicality with great design.

Mimi Bergh, Life Coach

“A new sense of calm and serenity will replace frenzied and frazzled nerves. You will begin to notice a glow that starts inside and radiates in your face, body and spirit.” Learn how unlikely disciplines produce radiance in Inspired Success, an upcoming book by Mimi Bergh, Certified Life Coach.

www.americajanemercantile.com

www.thelifestrategies.com

The Industry

My Earth 360

Making it easy for men to find top quality designs at affordable prices.

Now is the time for you and your family to transition to an earth-friendlier lifestyle.

www.myEARTH360.com www.theindustryseattle.com

Half Past Lavish

The Urban Fashion League

Bridging the gap between independent designers, boutiques, events and consumers. www.halfpastlavish.com http://www.urbanfashionnetwork.com/

Unique Vintage

Nothing lifts a girl out of her winter blues like a few inches of stiletto therapy. Unique Vintage Clothing Boutique carries a very cool collection of vintage-inspired heels from lines including Poetic License, Ellie, Naughty Monkey and Grove. And with prices ranging from $54-$118, you don’t have to worry about Suze Orman coming after you!

www.Unique-Vintage.com

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Cup Kozy

Saving your hands and your land.

www.cupkozy.com


On the Seventh Day God Rested According to former Playboy Bunny Barbara Camp, “God writes the best fiction, known as non-fiction.” On the Seventh Day God Rested couples famous Old Testament stories with contemporary inspiration.

Events Australia • April 27-May 1, 2009 Rosemount Austrailian Fashion Week (Sydney) www.rafw.com.au London • September 18-22, 2009 London Fashion Week www.londonfashionweek.co.uk/events.asp • April 9 - May 17, 2009 Hussein Chalayan Exhibition www.londonfashionweek.co.uk/events_details.asp?EventsID=165

Offer your digital savvy readers a paperless, on-line version of your magazine or brochure by replicating the exact “look and feel” of your familiar printed publication.

Contact Lenny @ www.flippersoft.com

www.few.co.nz Thank You To:

Obsidian Dawn www.obsidiandawn.com Brick House Photography www.brickhousephotos.com Barbie Hull Photography www.barbiehull.com Jeff LaPlante Photography www.jefflaplante.com Pat Nugent Textiles www.patricianugenttextiles.com Alexandra Demorat

• British Fashion Council NEWGEN sponsored by TOPSHOP www.londonfashionweek.co.uk/application.asp New York • April 17, 2009 Fashion Group Foundation presents Fall/Winter 2009/10 Collections http://newyork.fgi.org/index.php?news=1602 • April 30, 2009 Estée Lauder Companies:Beauty Game Changers
 Purchase tickets at http://fgi.org/store/page2.html Los Angeles: • June 12-16 LA Market Week – Fall II/Holiday ‘09 http://lafashion.veplan.net/show.aspx?mi=2424 Miami: • July 18-21 2009 Mercedes – Benz Fashion Week (Miami/Swim) www.mbfashionweek.com/miami Seattle: • April 15, 2009 Fashion Group International Seattle: Networking Event and Fashion Show For tickets contact: http://seattlefgi.blogspot.com/ • April 16, 2009 Urban Fashion Network Girl Power Hour ‘Recessionista’ Event www.girlpowerhour.com • April 15 - 18, 2009 Seattle Fashion Week: www.seattlefashionweek.net/Contact/contact.html • May 30, 2009 K-17 Productions ~ Eduardo Khawam: ALLSTAR FITNESS EXECUTIVE CLUB Fitness & Swimwear Fashion Performance by the Pressure www.thepressuremusic.com Reservations: 206-292-0900

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Beauty Revolution Spring 2009  

BR Spring 2009 magazine that was published in the spring of 2009. This is our NON-Interactive magazine, to see the interactive version pleas...

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