Page 1

Sa lon H

IN

IR

|TH1

IS

A

RE

M

O VA

L

THE TRADE ONLY MAGAZINE FOR IRELAND’S AND NORTHERN IRELAND’S HAIR, BEAUTY, NAILS, MUA, BARBERING AND SPA PROFESSIONALS

MAGAZ I N E

The Experts in

Hair Removal REGISTER

YOUR ACCOUNT

NOW! SEE INSIDE FOR DETAILS

www.waxpertswax.com

APRIL 2018 | ISSUE 44 | €5.20 - £4.45 www.salonmagazine.ie

IS

SU

20 18

E:


2|

WHY WAXPERTS? We know waxing! It’s what we love and have specialised in for years. We have

combined all of our waxing knowledge and experiences, to deliver the best possible training courses.

We want our students to leave a Waxperts Academy course with

complete confidence in their products, techniques and most importantly

themselves. Our aim is to make waxing easier for the therapist, so that it’s then easier for the client.

Trish and Ellen

Founders of Waxperts Wax

Beginners

Conversion

Refresher

For complete beginners.

For qualified waxing therapists.

For experienced Waxperts.

Pre-requisite: NONE (No previous

Pre-requisite: a basic waxing

waxing qualification or experience

qualification, (ITEC, CIBTAC, VTCT, etc.)

Pre-requisite: Waxperts Conversion

necessary).

Transforms regular waxing skills to a

Covers facial, underarm, basic and

Waxperts standard.

extended bikini and arm/leg waxing

Covers facial, underarm and intimate

using Hot and Strip Wax.

bikini using Waxperts Hot Wax, and

Includes online theory assessment,

arm/leg waxing using Waxperts Strip

multiple case studies and 3 practical

Wax.

training days.

01-2140077

info@waxpertswax.com

Training completed. Recap your pre-existing Waxperts training and boost your confidence. Covers updated technique training, product knowledge and an introduction to the Rosie Pearl and First Mate wax ranges.

www.waxpertswax.com

CONTACT US NOW TO REGISTER YOUR WAXPERTS WAX PROFESSIONAL ACCOUNT www.salonmagazine.ie


|3

The Original Range Lavender based Hot & Strip Wax

The Rosie Pearl Range Waxperts thinnest Hot & Strip Wax

The First Mate Range Waxperts first male Hot & Strip Wax

Male Training For experienced Waxperts. Pre-requisite: Waxperts Conversion Training completed.

Pre & Post Products Cleanser Pre-Wax Oil After-Wax Oil

Basic Training

First Mate product knowledge and basic male waxing. Facial (brows, nasal, ear) and underarm waxing using First Mate Hot Wax. Chest/back and leg waxing using Waxperts First Mate Hot and Strip Wax.

Intimate Training

Retail Products

Waxperts Wonder Pads Beautiful Body Oil Esscentially Yours Candle

Manzilian and Boyzilian bikini waxing using First Mate Hot Wax.

Includes client positioning and handling.

www.salonmagazine.ie


4|

GET YOUR SALON AND INDI

We are Insurance providers of salon and individual poIicies for beauty and hair salons, freelance and individual b

Prices from €526 for Hair / Nail Salons and €789 for Beauty Salon Insurance (Cover details below)

Full salon cover includes €6,500,000 Public, Products and Treatment Liability €13,000,000 Employers Liability Variable contents amounts available starting at €5,000 3 Qualified Therapists included as standard

www.salonmagazine.ie

Free membership to Salon Magazine Prices from €526 for Hair / Nail Salon and €789 for Beauty Salon Advanced Treatments available for Beauty Salons

InEvexco Ltd, tra


IVIDUAL INSURANCE TODAY!

|5

beauty therapists, nail technicians, makeup artists, hair stylists and provide teacher training insurance for Ireland.

Individual, hair, beauty, nail and MUA Insurance from only â‚Ź125 per year (Get in touch to discuss cover details)

BUY ONLINE

NOW!

2 Ways to get insured Freephone:

1800 812 670

(Free Phone from landlines only. Charges may vary from mobile operators)

Online:

www.beautyprofessionalinsurance.ie info@beautyprofessionalinsurance.ie

a ding as Beauty Professional Insurance is authorised and regulated by the Financial Conduct Authority, registered number 579079

www.salonmagazine.ie


6|

DEAR READERS his month’s issue of Salon Magazine features hair removal and non surgical salon aesthetics. From waxing to laser, skin peels to Tpermanent make-up techniques we bring you the products, tretment innovations and training available to your beauty business within this growing and lucrative professional market. As the seasons change and we head into the (hopefully!) sunnier summer months, these features offer you much needed information as salons are set to see an increase in demand for these services in the near future. Within these features we focus on ‘Aesthetics’, an industry that is at a curvature, according to Emma Ryall, the proprietor of Aesthetic Training Academy Ireland. Clients want to know more, therapists want to learn more and clinics want to offer more so it’s is a case of being ahead of the curve or being left behind. Speaking of sun, it’s nearly four years since the first wave of sunbed legislation came into force and three years since the second phase was introduced. The Health and Safety Executive recently announced figures confirming that sunbed operators have made exceptional improvements in complying with the wide-ranging legislation in place. There is still a way to go for some operators, but a 76pc improvement in compliance overwhelmingly indicates the industry is firmly moving in the right direction. You can read what The Sunbed Association says on page 49. Our resident ‘Skin Nerd’ Jennifer Rock examines the wisdom of combining traditional skincare treatments with newer advancements and technologies in order to embrace a more holistic and broader approach, while Ted Dwyer looks at the pros of automatic pension models. We also look highlight the importance of renewing your insurance policy on time, while Liz McKeon talks planning, budgets and cashflow. So it’s all this along with the usual line-up of industry and product news and more in this latest edition of Salon Magazine. Wishing you all a busy and profitable month ahead.

Page 38

Until next time!

Karina IN

A

IR

RE

TH

M

O VA

L

IS

IS

SU

E:

20 18

18

OVA L 20

Sa lon MAGAZ I N E

NON SURGICAL SALON AESTHETICS 2018

THE TRADE ONLY MAGAZINE FOR IRELAND’S AND NORTHERN IRELAND’S HAIR, BEAUTY, NAILS, MUA, BARBERING AND SPA PROFESSIONALS

MAGAZ I N E

The Experts in

Hair Removal

From waxing to laser and skin peels to permenent make-up, we bring you all the latest updates and information on the lucrative hair removal and non surgical aesthetic market as we report on the products, treatments and education available to you and your staff.

REGISTER

YOUR ACCOUNT

NOW!

HAIR REMOVAL 2018

Sa lon H

HA I R R E M

2018

ove r

O n the c

SEE INSIDE FOR DETAILS

www.waxpertswax.com

APRIL 2018 | ISSUE 44 | €5.20 - £4.45

COVERAPRIL.indd 1

4/6/2018 11:58:06 PM

Read us online and like us on social media.

Published under licence by

THE TEAM Editor: editorial@salonmagazine.ie/news@salonmagazine.ie Advertising: Chris Dunican advertising@salonmagazine.ie Linda Horan: advertising@salonmagazine.ie Administration & Accounts: info@salonmagazine.ie Managing Director: Chris Dunican chris@exigome.com Memberships: info@salonmagazine.ie Print: SPS, Wicklow, Ireland Published Under Licence by: Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road, Dublin 24. Tel: +353 (0)1 4149475

Sa lon MAGAZ I N E

While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.

www.salonmagazine.ie

Page 22


|7

CO NTENTS 6

SALON-ONLY BRAND FOR SKINCARE SPECIALISTS Swiss Alpine Rose stem cell increases resilience to climate change

Industry news

12 Salon hair 15 Salon focus

Argan stem cell stimulates skin stem cells to prevent wrinkle formation

Grape stem cell boosts tolerance of UV and protects against photoageing

Nunatak stem cell enhances selfprotection of skin against climate damage

Swiss heritage apple stem cell increases longevity of skin cells and tissues

16 Salon tanning 19 Hair removal 29 Salon aesthetics

Comfrey stem cell increases regenerative capacity of skin

36 Salon skincare 38 Spa Life 42 Salon Interiors 44 Salon cosmetics 46 Salon nails

Mila d’Opiz contains innovative, cutting-edge ingredients to give the most effective results in-salon. There are products to treat all skin types and conditions. The premium end of the range contains plant stem cell technology and other advanced cosmeceutical ingredients for long-lasting anti-ageing effects. The range also contains innovative formulations at several price points to suit every type of client. Science-led brand for therapists who want results No minimum order - Exclusive to salons Rewarding mark-ups on retail products Full training available Local Irish Distributor

48 Salon spotlight 52 Training and education 54 Salon classifieds

Award-winning Swiss Skincare

Award-winning Swiss Skincare Distributed exclusively in Ireland and the UK by Sunaura Distribution Ltd. P: 01 2876587, 020 3514 E: info@sunaura.ie, W: 9860 www.miladopiz.ie skincare@miladopiz.co.uk www.miladopiz.co.uk

Sunaura.half.april.indd 1

www.salonmagazine.ie 3/23/2018 9:20:04 AM


8 | SALON NEWS

I N DUSTRY N EWS

Spa Life International returns to Ireland in 2018 Spa Life International (Ireland) 2018 is set to take place on 18 and 19 June. The event is Europe's largest spa-dedicated one, exclusively for senior spa professionals. Supported by Fáilte Ireland and Meet in Ireland, it will be hosted at the recently refurbished Johnstown Estate Hotel & Spa. Spa Life International markets itself as much more than just a conference as it aims to provide spa professionals with an unparalleled combination of exposure to new product innovations; shared industry insights; extensive networking

opportunities; quality management education; greater convenience; and outstanding value for money in just two days. The programme of talented speakers will generously share their knowledge and experience with delegates to help them develop your businesses and brands. The line-up includes Dr Franz Linser, Fred Hoffman, Peigin Crowley and Michelle Hammond. To book a place at this event visit www.spa-life.ie.

MILA d’OPIZ CELEBRATES 80 YEARS OF INNOVATION 2018 marks the 80th birthday year of Swiss skincare brand Mila d’Opiz with the launch of a new 6-plant stem cell concentrate which rejuvenates and protects the skin at the earliest point of skin cell production, giving deep and long-lasting results. Mila d’Opiz is designed to be used in-salon, and retains a very loyal fanbase of customers who have been using the brand for decades due to its effectiveness and skin compatibility. The groundbreaking innovations that were a feature of the brand back in its early years have continued right into the present day, with several recent international innovation awards for their active ingredients and product formulations. Company founder Mila Opitz-Altherr launched the brand with a revolutionary hormonal face cream in 1938 because she was unable to find suitable products to treat her own difficult skin. Over the next few decades, the brand gradually evolved and developed into an international salon skincare brand with over 200 items sold in over 40 countries on every continent. In fact, Mila d’Opiz is one of the leading Swiss cosmetics companies, and develops and manufactures products for several

www.salonmagazine.ie

other brands. Mila would have been proud and pleased to know that the brand is still managed by her family and they retain tight control over standards and quality, by developing and manufacturing 95% of all products in-house at the brand’s headquarters in beautiful St Gallen, Switzerland. Mila d’Opiz is distributed in Ireland by Sunaura Distribution. www. sunaura.ie.


|9

Ireland’s Favourite Hair & Beauty Supplier for over 40 years

FREE

NEXT D A INSTOR Y DELIVERY E AND ONLINE ON ALL ORDE R S *T&C A PP

OVER € 75*

LY

BY

®

14 Smallwood Place Murarrie Q 4172 Australia . Gauberg 27 88529 Zwiefalten Germany enquiries +61 7 3899 9133 . info@nak.net.au . www.nak.net.au AUSTRALIAN MADE AND OWNED

STH-M-V1

sulphate and paraben free

Tralee 066 7117070, Galway 091 771535, Naas 045 898501, Finglas 01 8641086, Kilmainham 01 6713239, Cork 021 4345464 locall 1890 564040 email sales@flair.ie

www.flair.ie

www.salonmagazine.ie


10 | SALON NEWS

I N DUSTRY N EWS International News

Business boost for Irish skincare brand

Jobs in the Irish hair and beauty sector up by 56pc

Award-winning Irish skincare brand Kinvara Skincare scoopsed six top awards at the UK Beauty Shortlist Awards 2018 and one award at the Rude Health Magazine Awards 2017. Kinvara Skincare’s 24hr Rosehip Face Serum was yet again a winner all round. It was awarded winner in the category of Best Daily Serum at the coveted seventh UK Beauty Shortlist Awards, while also being awarded Highly Commended Best Irish Product in the Rude Health Awards 2017. Founder of the Beauty Shortlist Fiona Klonarides said: “With a string of awards to its name, and now a new 2018 award winner, this deliciously hydrating, calming, lemony-scented, rosehip and sea buckthorn infused star of a serum ticks every box you could think of – a well-deserved '10'." Not only that, Kinvara Skincare also scooped four Editor’s Choice Awards for the Eye Wow Eye Serum, Elemental Exfoliating Powder, Omega Rich Hand and Nail Cream, Hyaluronic Youth Boost. The Absolute Cleansing Oil was also awarded finalist in the Best Cleansing Oil category, bringing Kinvara’s awards total to six from the UK Beauty Shortlist Awards 2018. The Irish natural skincare brand beat off stiff competition from brands all over the world. It’s a testament to the exceptional standard of Kinvara Skincare natural products that over the course of six years, they have won multiple awards. Kinvara has grown its skincare line in the past number of month and proudly showcases seven signature products. The latest product releases include the eagerly anticipated Elemental Exfoliating Powder, Omega Rich Hand and Nail Cream and Hyaluronic Youth Boost, which all received rave reviews since launching in 2017.

Jobs in the hair and beauty sector grew by 56pc in 2017 compared to same period the previous year, according to Jobs. ie data. It was found that facials, massages and pedicures are no longer the exclusive realm of Irish women as Irish men are increasingly driving growth in the nation’s hair and beauty sector. Jobs.ie noted that this increased interest is having real effects on the economy: the number of jobs in Ireland’s hair and beauty sector increased by 56pc in 2017 compared to 2016, and by 105pc compared to the same period in 2012. Broken down by category, jobs for haircare professionals – including hairdressers, barbers, stylists, and brow and lash technicians – were steady, increasingly slightly by 2pc on 2016, but by 84pc on 2012. Jobs in the skincare profession – including skincare therapists and nail technicians – increased by 6pc on 2016 and by 117pc on 2012. The number of jobs for beauticians, make-up artists and spa therapists increased significantly by 186pc, and by 114pc on 2012. “The male grooming industry is booming, and it’s not just down to moisturisers and razor blades. More men are opting for full-on beauty treatments, like hair removal, facials, and manicures,” said Christopher Paye, general manager at Jobs.ie.

Formulator and creator Dr Joanne Reilly is thrilled with the recent awards. “We didn’t think we’d surpass our trawl of awards won in 2017 but 2018 is off to a great start," she said. "It's testament to our relentless focus on product innovation, quality and customer experience. I’m delighted for the team here who are 100pc committed to our mission to make a difference in peoples’ lives by making a difference to their skin.” “This is allowing existing hair and beauty salons to expand their product and service offerings. It’s also creating new business opportunities for start-ups dedicated to serving this energetic and growing market."

www.salonmagazine.ie


SALON NEWS | 11

www.salonmagazine.ie


12 | SALON NEWS

American Crew announces UK and Ireland All-Star Challenge country winners! ™

American Crew, the leader in professional men’s grooming, is delighted to announce the country winners for the annual All-Star Challenge men’s grooming competition. The All-Star Challenge is an annual global competition that highlights world-class talent in men’s grooming. Men’s stylists and barbers are challenged to combine their expertise in art, style and technique to deliver their ultimate interpretation of the American Crew man. The hotly contested final was held at The Bike Shed Motor Cycle Club on Monday, 12 March in Shoreditch and the guest list read like a who’s who of men’s barbering and grooming. The atmosphere was electric as the finalists picked from hundreds of entries gathered on stage for their moment in the spotlight. Surrounded by barbers, hairdressers and industry influencers, American Crew celebrated all of the UK & Ireland finalists and announced both country winners:

SAM WALL – HIDDEN HEIGHTS CREATIVE STUDIO – UK WINNER Sam Wall said: “ This is my fourth year entering the competition and I have been committed to American Crew for the last seven years. I made the final last year and it really hurt not to win but I took feedback on board learnt from my experiences and everything in to this year’s entry. I couldn’t be prouder to be the UK winner. American Crew All-Star Challenge is the men’s competition to win.” www.salonmagazine.ie

CHRIS O’RIORDAN – ST4MEN (SEAN TAAFFE GROUP) – IRELAND WINNER Chris O’Riordan said: ”I wasn’t expecting to win at all, to get this recognition from my fellow professionals is amazing. It’s my first time entering , I saw Ciaran O’Sullivan winning for Ireland last year and it inspired me. I am really interested in the photographic element of this competition and my look is an old time masculine look interpreting what American Crew is for the modern man.“ These two country winners now go on to the next round of selection where the 15 best images from across the globe are chosen to compete in the Global All-Star Final held in Barcelona in June.


| 13

I N DUSTRY N EWS

from 30 Minutes, fast acting tans Rich Colour with natural fade certified organic ingredients PARABEN FREE

Beginner & Conversion courses available nationwide

sweetsquared.com Distributed exclusively in the UK and Ireland with Love and Respect by Sweet Squared

0 1 408 91 91 www.salonmagazine.ie


14 | SALON HAIR

SU M M ER HAI R

Check out these hot ideas for the changing season!

Colour confidence Gone are the pastels and grey tones of past seasons, this year go for something luxe with a silver mane. This tonal medley of metallic shine is perfect to throw off the shackles of the drab winter with a brand new look. Try the Affinage Infiniti Metallics in Pearl for a pretty silver shine, and the Mode Cool Blonde Rescue Kit to help protect and maintain the colour. With the likes of KKW and Katy Perry going stark platinum blonde in 2017, don’t think the trend is going anywhere. Vitaplex by Affinage is the way to get that cool blonde look without damaging your hair as it is fully compatible with all professional colour systems. The three steps of Vitaplex allow you to protect the hair during and after the bleaching process for beautiful, healthy hair. Affinage’s brand new range of Supreme Blonde Toners are all you need to take blonde locks to another level – from Super Ice Blonde for those White Queen vibes to Rose Blonde for a romantic hue. In three warm shades and three cool shades, these colours are intermixable for a completely unique look. www.gainfort.ie

Get that beachy look Get those perfect beachy tousled waves with JOICO’s Beach Shake™ for a fresh spring look. The texturising finisher creates plush separation, moisture and a satin finish with no drying salt or sticky sugars. Ideal for medium to thick hair types, this unique hybrid combines coconut oil, sunflower oil, beeswax and flexible resins for a beachy look...without the sandy strands! www.xpertpro.ie

All crimped out

The highly-anticipated ghd Contour is finally here! Featuring advanced ceramic heat technology and multi-dimensional plates, with ghd contour™, you can add depth and bold texture to any look, to instantly enhance shape and volume. www.hennessyhb.ie

Denman Jack Dean Fade Brush Extra-soft bristles gently remove cut hair allowing the barber or stylist to check for imperfections. The classic Denman tear-drop handle offers a comfortable grip and control.

www.hennessyhb.ie

www.salonmagazine.ie

World-famous pomades Salon Shop is currently offering the Rezuel Lardbox trial pack at a 38pc off so you can give the world-famous pomades a go for yourself. The trial pack contains: red pomade, green pomade, blue pomade, pink pomade, clay pomade fiber pomade.

www.salonshop.ie


SALON HAIR | 15

M ETALLIC I LLUSIO N CO LLECTIO N

ALFAPARF Milano ACCADEMIA 2018

Beatrice Moate, ALFAPARF Milano Accademia Manager and Creative Director of the Collection. Ciaran Dowd, ALFAPARF Milano Nexxt Generation Stylist. Stephen Flanagan, Creative Technical Assistant, and

ALFAPARF Milano Nexxt Generation Stylist. Photographer: KEST Make-up Artist: Aileen Francis Clothes Stylist: Aisling Farinella Models: Ros Model Management and Unite Models

www.salonmagazine.ie


16 |

BLOG

|

CONTACT US

Search...

BEAUTy PROfESSiONAL iRELAND

What Insurance Policy do I need? Unsure of whether you need an Individual Policy or a Salon Policy? Instant cover and Answering these questions should help give you the answerfree

membershIp wIth beauty professIonal Ireland Membership includes:

StArt here

stry... r eye on it!

ne lique isit.

|

Beauty Professional Ireland magazine posted each issue

VIP access to the Professional Beauty trade show in October

Membership card

Free Yearly Wall Planner

Access to 100s of Euro discounts Doavailable you Employ Anyone? exclusively to members from suppliers through monthly e-shots form industry suppliers

You needfor a Salon Policy 1 Yes x free job postings/ sale ad as Professional you have an Ireland’s Employers within Beauty Liability exposure recruitment/Classified section to use during the year (Terms and Cond. Apply)

No Do you own/manage a Salon with a shop front or door onto PROdUcTS the street that allows general access to the public?

Special cost €30 per membership.

Yes

You need a Salon Policy to correctly insure your Public Liability

No Do you have more than €5,000 of stock and contents on site?

Yes

You need a Salon Policy as this provides stock and contents cover above €5,000

No

HAIR dReSSeRS INSURANce Natiam, officiasped mollique ne periandebis adistib usdae. Itaspelique quodi tem andae reped quiatas isit.

Yes Are you NAILemployed TecHIcIAN INSURANce by a Salon Owner? Natiam, officiasped mollique ne periandebis adistib usdae. Itaspelique quodi tem andae reped quiatas isit.

Their salon insurance should cover SALONS you so you do not need INSURANce your own policy unless you do Coming soon work your own private

No

You should buy an individual Beauty/Nails/Hair Policy to protect yourself

cts and Treatment Liability Included • Beauty, Nails and Hair Options ensive Treatments as Standard • Many Optional extensions Available

If you rent a room in a Salon, you might want to give us a call to talk through your options, as either of the policies could be suitable depending on your situation.

Fast - EFFiciEnt - DirEct

For more information, contact our team on 1800 812 670 www.salonmagazine.ie or email info@beautyprofessionalinsurance.ie

InEvexco Ltd, trading as Beauty Professional Insurance is

authorised and regulated by the Financial Conduct Authority, registered number 579079


SALON FOCUS | 17

B ROWED OVER! p To My Eyes, a fab little salon U in Greystones, has been changing

the face of beauty since it was first established by owner Elaine McParland in 2009. It was the first dedicated lash salon in the country where Elaine brought all her knowledge from her Sydney-based training (which she decided to do whilst on holiday there) to provide wonderful natural, soft, curly and comfortable lashes to the women of Ireland. It wasn’t long before VIPs such as Georgia Salpa, Rosanna Davison, Roz Purcell, Pippa O’Connor, to name but a few, were flocking to her door to get lashed by Elaine. Then in 2012, to the delight of all the ladies who badly needed a brow doctor, Elaine introduced ‘emBrowdery’ to the Irish market. This wonderful technique of tattooing light, natural looking hair strokes to the brow bone took off from the get go and Elaine and her team

have transformed the brows of over 7,000 ladies (and men) here since. Unlike other methods of semi-permanent make-up, emBrowdery does not break or tear the skin so strokes remain thin, realistic and in situ, despite the passing of time. Elaine and her team treat cancer patients across the length and breadth of Ireland. VIPs also flock to the doors of Up To My Eyes for the emBrowdery treatment – Majella O’Donnell (Daniel’s wife) was filmed on RTE’s Nationwide getting her brows recreated here. Reviews on emBrowdery prove that Elaine’s technique, based on eyebrow cloning in Asia, is superior to other methods currently available in Ireland. Elaine was also nominated in 2015 and 2016 as best brow artist in the country. Contact Elaine on 087 236 3101.

www.salonmagazine.ie


18 | SALON TANNING

SU M M ER GLOW

We’re coming into the busiest time of year for all of your tanning products.

Insanely gorgeous

Insanity Tan professional solutions are now available in six different colour options, including the new Bridal Tan, which gives a perfect glow on that special day. With a colour for every occasion, Insanity Tan professional solutions are made using only the finest quality natural and organic ingredients and are free from all nasties commonly found in other leading brands. And with their unique odour neutralising blend – there’s no horrible tanning smells, just streak-free insanely gorgeous colour every time!   www.insanitytan.com Tel: +353 (0) 1 636 3138

Karat gold

This skin firming and softening tanning butter is for use prior to UV tanning to ensure maximin dark tanning results whilst keeping the skin hydrated. It’s infused with helio carrot oil, aloe and matrixyl synthe 6 to pack the skin with rich vitamins and nutrients unmatched by anything on the market to look and feel your best.   www.bronzedirect.com Tel: +353 (0) 1 636 3138

Mitts on Dermasuri Deep Exfoliating Body Mitt visibly removes dead skin instantly. Using a uniquely woven fabric design, healthy skin is instantly revealed by using the mitt and water only. Use of Dermasuri helps to reduces ingrown hairs, bumps and clogged pores and smoothes the skin surface for even tanning and self-tanning products. www.beautyproductsireland.com

Deeper, darker and more luxurious than ever The secret to the enviable radiance behind a nourished and deep all-over glow has been discovered by industry leaders, MoroccanTan. In a blend of organic Argan Oil and a powerful, natural probiotic blend, the brand’s richest and darkest application yet comes in the form of Moroccan Accelerated. Infused with luxurious hero ingredient, organic Argan Oil, and a powerful probiotic blend, the newly formulated Moroccan Accelerated works to enhance the radiance of the complexion by stimulating the skin’s natural defences.

www.sweetsquared.ie

www.salonmagazine.ie


BD_SalonMag_185x140.pdf

2

27/03/2018

14:57

| 19

C

M

Y

CM

MY

CY

CMY

K

www.salonmagazine.ie


20 |

MISTAKES CAN HAPPEN... WHEN THEY DO, MAKE SURE YOU HAVE HAIR STYLISTS AND HAIRDRESSERS INSURANCE

FROM ONLY

€125

PER YEAR!

HAIR

PROFESSIONAL I N S U R A N C E

w w w . b e a u t y p r o f e s s i o n a l i n s u r a n c e . i e

2 ways to buy your policy: Freephone:

1800 812 670

1

(Free Phone from landlines only. Charges may vary from mobile operators)

2

Online:

www.beautyprofessionalinsurance.ie

We are also Insurance providers of individual poIicies for beauty therapists, nail technicians, make-up artists, hair stylists and teacher training.

€5 million standard cover Extensive treatments as standard Many optional extensions available Free membership to Beauty professional Ireland Teacher training cover available FOLLOW US!

For more information email: info@beautyprofessionalinsurance.ie InEvexco Ltd, trading as Beauty Professional Insurance is authorised and regulated by the Financial Conduct Authority, registered number 579079 www.salonmagazine.ie


2018

MAGAZ I N E

HAIR REMOVAL 2018

Sa lon

| 21

NON SURGICAL SALON AESTHETICS 2018

From waxing to laser and skin peels to permenent make-up, we bring you all the latest updates and information on the lucrative hair removal and non surgical aesthetic market as we report on the products, treatments and education available to you and your staff.

www.salonmagazine.ie


22 |

First Mate Q&A

arm, all bikini waxing and backs

dense. First Mate Strip Wax should

thin and remains ultra flexible

where the hair is sparse or patchy.

and chests. This hot wax applies

be used on strong hair growth

just like Waxperts Original Hot Wax.

HAIR REMOVAL 2018

First Mate Strip Wax is also thinly Who was the First Mate range designed for? The First Mate range was

formulated specifically with male clients in mind, but can also be

applied, which means less wax is used. It glides on and off during

removal, with zero sticky residue.

This wax should be used on arms, legs and backs/chests.

used on female clients whose hair

is typically quite strong and coarse.

Is there specific training for the First Mate range?

How does First Mate perform on female clients?

There is no specific First Mate

difficult to wax because of their

It’s brilliant! It performs just as well

Training course which exclusively

their skin type is generally quite

clients. With the First Mate range it

in the training day.

waxing.

removal.

Male clients are sometimes

very strong hair type, meanwhile

on female clients as it does male

reactive and sensitised when

is easy application and smooth

remove the strongest hair types, while being super gentle on the skin.

What products are in the First Mate range? We have a hot and strip wax in the First Mate range. First Mate Hot Wax is perfect for facial, under

@waxpertswax #waxperts

www.salonmagazine.ie

uses First Mate Hot and Strip Wax

Including male clientele into your salon business is a no-brainer.

Waxing among men has, and is

The First Mate range is designed to apply thin but be tough enough to

training. We do have a Male

Which wax is best to use on back and chest waxing? For most male clients, a

combination of both hot and strip wax should be used on these

areas. The wax used on these

becoming increasingly popular.

And male clients are proven to be

the most loyal and regular waxing clients within the waxing industry, who guarantee salon revenue month after month.

areas depends on the hair and skin Enrol on the Waxperts Male Training type the client has. First Mate Hot

to gain knowledge, expertise and

areas where the strong hair is very

the First Mate range.

Wax should be used on sensitive

confidence in manscaping using

“Who knew male waxing could be so easy! I can’t wait to add these treatments to my salon menu.”

Sandie’s Waxing and Beauty, Co. Fermanagh


| 23

WORLD-CLASS LEADER

IN LASER TECHNOLOGY

MOTUS AX Alexandrite 755nm Wavelength Permanent Hair Reduction Benign Pigmentation Lesion Removal Rapid return on investment and total patient satisfaction will increase your business Traditional Hand Piece and Mŏveō Hand Piece Options No Consumables

FOR MORE INFORMATION, CONTACT CARLY MC CABE: M T E A

+353 873 717 833 +353 167 548 00 carlymccabe@tekno-surgical.com 10 Fonthill Business Park, Dublin 22, Ireland

www.tekno-surgical.com

www.salonmagazine.ie


24 |

wax:one brings the WOW factor with nationwide workshops To coincide with the launch of the newest waxing brand to hit the UK market, Sweet Squared is hosting free wax:one workshops (WOWs) across the country until June. The completely free of charge, two-hour wax:one workshops will provide therapists with an introduction to the brand and the products and give first-hand experience of how to get the most from wax:one. Extra discounts on starter kits, wax heaters and education can be accessed by attending a WOW with savings of up to 34pc off the standard trade price. From Inverness in Scotland, through to Cornwall in the southwest, dates can be found by visiting my.sweetsquared.com or by calling Sweet Squared Customer Experience on 0333 000 7000. Booking is essential.

Quality and innovation

One to watch

Perron Rigot is a brand that represents quality and innovation and that has skin health at its heart. If your salon is a skin focus salon that wants to provide results and quality and wants to be recognised for offering waxing with a difference then this could very well be the brand for you!

wax:one is the new solution for therapists requiring a fast, comfortable waxing service with the highest quality ingredients. wax:one provides a simple, powerfully effective system that quickly gives super smooth results, while minimising the risk of ingrown hairs. Launched in Ireland and the UK in March, wax:one is exclusively distributed by industry leaders Sweet Squared, who already represent leading global brands including CND, Lecenté and MoroccanTan. The core wax:one range comprises a hot wax, strip wax, cleanser, a pre and post wax oil and an ingrown hair treatment - perfect for retail. The product range is supported by accredited education including beginners, female and male advanced and conversion courses, which will be delivered nationwide in Ireland.

HAIR REMOVAL 2018

www.chleo-enterprises.ie

www.sweetsquared.com

PhD Safewax – unique hygienic waxing system PhD Safewax is a quick, no-mess and hygienic waxing system. Its unique, patented application method provides a thin layer of high quality wax which gives less discomfort for the clients. Disposable applicator heads have a single gate mechanism to prevent wax from re-entering the tube, eliminating the dangers of cross contamination. The applicator head can be screwed onto the wax tube and disposed of after each client which removes the risk of cross-contamination between clients. The PhD Safewax System offers salons and beauty therapists a wide choice of options to tailor their waxing treatments. With two different types of wax available, including a PHD Tea Tree Creme Wax, and a PHD Honey Wax, you can choose which wax would suit your client best.

Tel: 01 2876587 www.sunaura.ie

www.salonmagazine.ie

Super swift

Super Hair Removal (SHR) is the latest technology for the unwanted removal of hair. Faster and cheaper than traditional laser or IPL systems, the SHR Baby is an affordable way to introduce laser hair removal to your business. Highly effective, the SHR Baby system works on all skin types and hair colours, including fair hair and even on tanned skin. With faster treatment times, and a significantly lower investment required than comparable systems, the SHR Baby could be a highly profitable option for your business. Finance is available for ROI clients. Call today to arrange a demonstration.     www.bronzedirect.com Tel: +353 (0) 1 636 3138


| 25

waxing redefined high quality, premium product range low melting and working temperature waxes super thin viscosity and flexibility exceptional, clean results

sweetsquared.com Distributed exclusively in the UK and Ireland with Love and Respect by Sweet Squared

01 408 91 91 www.salonmagazine.ie


26 |

After-waxed Hive Coconut & Lime After Wax Treatment Lotion is a luxurious, paraben-free blend of oils. Coconut oil helps soothe and protect the skin, while the kaffir lime creates an exotic aroma before, during and after the waxing treatment.

www.gainfort.com, tel: 053 912 3681

First-class training The Outback Organics Strip wax training packages at Classic Beauty Training Academy are designed to provide a first-class experience when it comes to learning the best techniques and skills in Outback Organics wax. This includes an introduction to Outback Organics with product knowledge, and the latest wax techniques for strip and peelable waxing.

HAIR REMOVAL 2018

For more details, call 052 6136433 or email classicbeautytraining@gmail.com

Aromawax® Flexi Polymer Hot Wax A premium 5 star hot wax formulation and can be used on any part of the body but is especially suited to face underarm bikini and Brazilian waxing. This unique formula contains elastomers which keeps the wax flexible without becoming brittle during use and peels off with amazing elasticity. Aromawax® Flexi Polymer Hot Wax is applied at low temperature which minimizes any irritation to the client as it is applied just above body temperature. No strips are required.

Tel: 01 2876587 www.flair.ie

“Body Sugaring - the new smooth”.

FOLLOW US

PIONEERS in the world of professional body sugaring. Continuous, ONGOING EDUCATION to all of our practioners. Products are ALL NATURAL, eco friendly and vegan. Contact us at 0044 (0) 28 92661617 or email Internationalbeautybusiness@gmail.com for your nearest stockist.

Int.AprilHalf feb.indd 1

www.salonmagazine.ie

4/9/2018 1:33:10 PM


ADVERTORIAL | 27

SUGARING THE NEW SMOOTH

Alexandria Professional® Body Sugaring Products Smooth, beautiful skin, without the discomforts of other epilation techniques.

Pamela Kennedy, director of International Beauty Business and the official Irish and UK distributor/educator of Alexandria Professional® Body Sugaring gives us an insight into the world of professional sugaring.

What are the advantages for clients? The most important advantage to the clients is very fundamental: the Alexandria technique and sugar paste formulation extracts the hair in its natural direction of growth while the hair is still in the early growth stage. This eliminates hair breakage, unnecessary discomfort, irritation and ingrown hairs while exfoliating dry skin cells. Can sugaring lead to permanent hair reduction? Yes, when you combine it with our full circle of skin programme this will lead to improved skin colour texture and clarity as well as hair reduction . Sugar paste penetrates the follicle to remove the hair from the root therefore discouraging hair growth. The re-growth takes longer to re-appear and is considerably finer. Is it cost effective for salons? Alexandria professional will add 50% to your salon menu when your clients follow our full circle of skin programme and will increase the salon sanitation

by 100pc. One of the greatest financial benefits to sugaring is that you use the same sugar paste you take from the jar to begin thetreatment of an area and you continue to treat the entire body with that paste without risk of cross-contamination. There are other sugaring companies so why did you decide to go with Alexandria Professional®? Alexandria Professional® is very proud to be the pioneers of professional body sugaring hair removal within the beauty industry worldwide! It was founded 26 years ago after Lena Kennedy saw a huge gap in the market for client’s wanting more from their beauty salons

“IT’S NOT ABOUT THE COLOUR OF YOUR SKIN, IT’S ABOUT THE CONDITION OF IT...” LENA KENNEDY, PRESIDENT/CEO OF ALEXANDRIA PROFESSIONAL®

than painful hair removal visits every few weeks. They wanted a pure, clean experience with little to no reaction or irritation to their skin. She came up with a range of products that are all natural, chemical free and vegan friendly. How can you train to become an Alexandria Professional? In order to use our high quality

products you must attend a two day course and be assessed six to eight weeks later. Alexandria professional is now four years in the Irish market, growing steadily with our professional sugar. We offer basic sugaring courses to advanced Master courses with ongoing support in technique, sales and marketing.

What can we expect from an Alexandria Professional course? Once you become involved, you are committing to an entirely new skill-based method. Also included in the certification process is the use of our logos and brand marks to help bring customers to you, superior quality products to support your services pre and post sugaring and all marketing materials to help grow your sugaring empire. We run our courses in the north and south of Ireland every month. Contact us now to begin your sugaring journey.

You can contact our head office in Lisburn on 0044 (0) 28 92661617 or email www.salonmagazine.ie Internationalbeautybusiness@gmail.com to start your Alexandria Professional® Sugaring journey.

HAIR REMOVAL 2018

Tell us a bit about sugaring? Sugar is 100pc natural and chemical free. Sugaring is a treatment for the skin and is suitable for all types of clients including clients with skin conditions.

Pamela Kennedy, Director of International Beauty Business.


28 |

ALL ABOUT AESTHETICS

NON SURGICAL SALON AESTHETICS 2018

With more treatments than ever on the market, we showcase some products and treatments to offer your clients in addition to training and retail opportunities for your professional beauty business.

AFA Peels

BEAUTY FROM WITHIN

Eden Beauty Group would like to introduce you to AFA Peels, a unique skincare range now available in Ireland. As a salon owner you are always on the lookout for innovative and commercially strong products and treatments that work.

Collagen Lift™ Paris is a daily drinkable collagen supplement that is easily absorbed by the body and has been clinically proven in trials in Germany and France to increase collagen densities, reduce wrinkles by up to 50pc and increase skin elasticity and hydration.

AFA Gels have been clinically tested for three years by certified dermatologists and have been found to be rapidly effective in reducing the appearance of visible lines while improving the tone and texture of the skin. They are also fantastic for reducing pigmentation, acne scars and sun damage. Eden has tested the AFA range for 15 years in our own salon and with fellow salon owners we are utterly convinced of its potential. The range include salon peels and homecare gels, cleansers and masks. Eden is the exclusive distributor in Ireland and onsite training is available. Visit www.edenbeautygroup.com/distribution.ie

Collagen Lift™ Paris is further enhanced with Mediterranean seaweed extract and vitamin C making it a powerful source of anti-ageing collagen, minerals and antioxidants. Collagen is a critical component of skin providing structure and elasticity to keep skin looking plump and youthful. With age, collagen breaks down and over time the body’s capacity to re-generate collagen reduces - a double whammy for ageing skin! Collagen Lift™ Paris provides healthy and younger looking skin by working from the inside out. It actively improves the appearance and long-term health of the skin. Collagen Lift™ Paris comes in a user-friendly ampoule to be taken in the morning diluted in water or juice, packaged in a one-month supply. For more information on Collagen Lift™ Paris, contact: 4Beauty Group, t: 44 (0) 28 90 449 744, e: info@4beautygroup.com

INSURANCE NEWS Beauty Professional Insurance covers all types of hair removal, the majority of which attract no additional charge. Waxing (everything from warm wax to the Hollywood), threading, electrolysis, tweezing, plucking, epilation, depilatory creams and sugaring are all covered as standard under the beauty policy for individuals and the beauty salon policy. IPL and Laser are more advanced hair removal treatments and can be covered at an additional cost. New non-surgical aesthetic treatments are constantly coming onto the market and we pride ourselves in trying to keep one step ahead to make sure we try to get new treatments covered with minimal fuss and at minimal, or no additional, cost to our clients.

www.salonmagazine.ie

We cover over 250 treatments as standard on our policies, including HiFu, galvanic, radio frequency, microdermabrasion and ultrasound with the option to add on advanced treatments like cryolipolysis and ultrasonic lipo cavitation, semi permanent make-up and laser lipo to name a few so our high end aestheticians and salon owners can be confident that if they want to offer the latest treatments, we will support them all the way. *Please note that fillers, botox, teeth whitening and tattoo removal are not covered by our policies.

www.beautyprofessionalinsurance.ie Beauty Professional Insurance is a trading name of InEvexco Ltd 2018. InEvexco Ltd is authorised and regulated by the Financial Conduct Authority, No. 579079.


ADVERTORIAL | 29

Up To My Eyes, a beauty salon tucked away in the heart of Greystones, Co Wicklow, opened its doors in 2010 and has grown tremendously to become one of the most sought after salons in Ireland. The salon specialised in eyelash extensions and HD Brows until founder Elaine McParland introduced the semi-permanent brow make-up technique called ‘emBrowdery’ into Ireland in 2013. The team of therapists has treated over 10,000 clients nationwide to date.

Treatments begins by consultation to ensure the client is suitable for microneedling, the consultation also helps to manage the clients expectations. Cleansing of the skin is essential to remove any makeup or bacteria before going ahead with the needling. The needling procedure takes approximately 25 minutes and is not classified as painful as it is not penetrating into the nerves of the skin. After each area of the face is needled, the skin with feel quite hot and

tight due to the stimulation of the blood flow in the skin which is completely normal. To complete the treatment, a soothing mask is applied to increase hydration. This treatment is highly effective for those with aging skin, acne scarring, dehydrated skin, scarring and pigmentation. BEFORE AND AFTER

Tel: 01-2872781 Email: info@uptomyeyes.ie www.uptomyeyes.ie www.uptomyeyes.ie

eden ad 130x180mm.qxp_Layout 1 12/02/2018 15:38 Page 1

INNOVATIVE SALON EQUIPMENT

Fruit gelee

FROM TRUSTED THERAPISTS AT EDEN

Hive Coconut & Lime Gelee Wax is made of the finest ingredients. The brand’s first gelee wax is rosin-free and contains coconut oil for a soothing waxing treatment, specially designed for those with sensitive skin types. www.gainfort.com, tel: 053 912 3681

LED Masks Microneedling Pens Casmara & AFA Salon Skincare

Eden skincare equipment is trailed for a year in our Salon before distribution. All equipment is quality checked and safety certified. Therapist training and support provided by experienced therapists.

Eden Skincare Distribution, your trusted salon partner. Visit us at Stand E27 Contact Roisin: 085 8281813 www.edenbeautygroup.com/distribution

www.salonmagazine.ie

NON SURGICAL SALON AESTHETICS 2018

Microneedling Microneedling is a collagen induction therapy for the skin. The technique uses microscopic needles to cause multiple micro punctures to the skin. This in turn stimulates the production of collagen and elastin. In addition, the treatment serum (a cocktail of vitamins, minerals and hyaluronic acid) are placed under the skin whereby they immediately hydrate the skin.


30 | ADVERTORIAL

PERMANENT MAKE-UP TECHNIQUES

by Aleksandra Pawlak-Gudej

NON SURGICAL SALON AESTHETICS 2018

I am the owner of the Butterfly Effect Beauty salon in Rathfarnham Dublin. Having trained for many years, I hold an ITEC beauty trainer certificate. I write for many leading industry journals in Ireland and across Europe as I specialise in permanent make-up and I use the microblading method. Manual techniques Manual techniques are performed without the use of an electric permanent make-up device. Some industry collegues do not recognise microblading as a permanent make-up treatment but instead label it under a different treatment group entirely. In my opinion, all cosmetic tattoos fall under the heading of permanent make-up. I would divide the treatments into the following two categories, manual techniques and machine techniques. Manual techniques include: permanent eyebrow make-up microblading method, manual shading, as well as combo, eyeliner and manual pigmentation of the mouth. 1. The microblading method This allows the client to achieve a very natural drawing of hair with a thick base and thin end. The procedure is performed quickly, in a manner comfortable for the client. The treatment lasts for about 12-18 months. This technique is ideal for clients who want to thicken and highlight the natural eyebrow. For hair drawing we use acupunctural needles combined into the so-called ‘blade’. These needles have various thickness and flexibility. They can be arranged diagonally or can be u-shaped. The number of needles needed to create a blade depends on the length of the hair which we want to tattoo. The width of the hair is determined by the thickness of the needle used. Flexibility is selected depending on the client’s skin condition. A decision on the blade shape (u-shaped or diagonal) depends

www.salonmagazine.ie

on the therapist’s preferences and individual working technique. 2. Manual shading method Allows the client to obtain the effect of a gentle shadow on the eyebrow. It is a perfect option for clients who like to highlight their eyebrows with make-up as it imitates a powder/shadow effect on the eyebrow. The lower eyebrow line is pigmented more intensively,

while on the upper eyebrow line we obtain a scattering effect. For such a procedure, special shading needles are used. They are available in various configurations and are arranged in groups or lines. Needles are inserted at a right angle. Thanks to this, skin injury is minimal, which speeds up the healing

process. Pigmentation is shallow, but multi-layered. The effect last for about 12 months. 3. Combo method Allows a combination of the two previous techniques (1 and 2). The client has a tattooed imitation of the brow hair using the microblading method as well as a shadow effect using the manual shading method. This is a perfect option for your clients who have a minimum amount of natural hair. The eyebrow is highlighted, and thanks to the imitation of brow hair it has a 3D effect. Spaces between the tattooed hair are dimmed. This gives the optical effect of filling of the eyebrows. The make-up performed using the combined method lasts for about 12-18 months. Manual techniques are also used in pigmentation of the eyelid line and lips. They do not require buying expensive micropigmentation equipment. However, it is recommended to use pigments for manual techniques. Pigments of such type are thick, which facilitates the work with the use of a pen. Procedures are very comfortable for the clients, because they do not feel any vibrations and do not hear the sound of a working permanent make-up device . I recommend manual techniques to beauticians who have just begun their adventure with permanent make-up. FOR MORE INFORMATION AND TRAINING DATES CALL: 089 4751746


| 31

C

M

Y

CM

MY

CY

CMY

Discover the professional electrolysis device of tomorrow • New Medical Standard electrolysis equipment from Apilus - The Apilus xCell • 56 times faster then conventional electrolysis • Extreme comfort and super fast 100%permanent hair removal results • Elegant design • 100% effective on all hair and skin colours

• Meets all international medical standards • Automatic calibration according to gender, probe, body area and hydration

xCell 27.12 MHz

100% Permanent Hair Removal.

xCell

Pur

Faster Results.

• Watch dog xcl security system • 11 treatments in one. • Skin test, hydration, tolerance, accessory tests and much more. • Trade-ins are welcome. • Full Training and Post-Graduate Courses

Exceptional Comfort.

available for all Apilus devices Contact Dympna at totalcare on 067 42919 061 620000 / 086 4188339 totalcaredistribution@gmail.com www.totalcare.ie.

Total care 1/2.indd 1

12/05/2015 12:35 www.salonmagazine.ie

NON SURGICAL SALON AESTHETICS 2018

K


32 |

www.salonmagazine.ie


| 33

www.salonmagazine.ie


34 | ADVERTORIAL

AESTHETICALLY PLEASING

Emma Ryall Proprietor of ATAI

NON SURGICAL SALON AESTHETICS 2018

With the facial aesthetics industry growing, it’s a case of being ahead of the curve, writes Emma Ryall. Aesthetics, it has quickly become the buzz word in the beauty sector. While surgical procedures are in decline, non-surgical procedures are growing year-on-year. It is estimated by 2020 that the facial aesthetics industry will be worth some €4.4bn worldwide. Markets and Markets is a leading provider of industry analysis; it forecast facial aesthetics is set to grow at 9.2pc each year all the way through to 2020. Clients are opting for minimally invasive and non-invasive treatment; in part that is also due to the PIP breast implant scandal. With the media highlighting what can and does go wrong with surgical procedures combined with an ageing population and advancements in technology has intensified, consumers want for alternatives to surgery. Another outcome of the PIP scandal was the industry coming under scrutiny. While this situation related to the UK, we are not insulated by any means. With the majority of the sectors awarding bodies in the UK, this means Ireland is directly impacted. Worldwide it has been known for some time that the beauty sector needed to evolve into a more evidence-based treatment pathway with higher standard formal qualifications. ITEC and CIBTAC have both moved to redevelop their courses to meet guidelines outlined by Health Education

www.salonmagazine.ie

England (HEE). There is also the just launched Joint Council for Cosmetic Practitioners (JCCP) in partnership with the Cosmetic Standards Practice Authority (CPSA). It is all a very positive progress towards better outcomes for the general public while implementing standards for evidence-based practice and training. The JCCP is a voluntary regulatory body and register where the general public can search for compliant training providers and practitioners. While it is currently only in the UK, there is talk of it being expanded to include Ireland and beyond. Regardless, it will not be long until more registers come into play. No matter where you sit within the industry, therapist, clinic owner or education provider the industry is evolving, it is inevitable that these changes will impact your career or business at some stage. As I like to say, the industry is at a curvature, ‘clients want to know more, therapists want to learn more and clinics want to offer more’. It is a case of being ahead of the curve or being left behind. Emma Ryall is the proprietor of Aesthetic Training Academy Ireland (ATAI) www.atai.ie and Zest Skin Clinic www.zest.ie located in Swords. Phone 01 524 1511 (ATAI) and 01 890 2441 (Zest).


ADVERTORIAL | 35

AESTHETICS REBORN

Dympna Fitzgerald, Director of Totalcare

Totalcare’s Dympna Fitzgerald explains about the company’s M3 machine. What’s the M3’s unique selling point? At Totalcare, we specialise in combining the latest aesthetic treatments with a wellness-based approach. This machine is the only one we can find that has eight alternatives to cosmetic surgery and it doesn't have any invasiveness or downtime. From a salon point of view, the company is also willing to finance the machine for you, which means that you don't have to go to the bank at all.

Radiofrequency is a pleasant heat treatment that builds up the collagen and elastin fibres in the skin. This gives the skin a plumper and glowing complexion, in a completely natural way. Oxybrasion is a concentrated airbrush of high quality oxygen. This can be combined with either a saline solution or our Action De Gala Fortified Vitamin Complex, which helps to nourish, moisturise and re-balance the skin. 

body's natural way. For the Cavitation Peeling, there’s an ultrasound spatula that acts like a power-hose to the skin. It clears blocked pores, provides a deep clean and leaves the skin feeling fresh and smooth to the touch. 

Introducing the new M3 Aesthetic Treatments •

• •

• •

• Contact Dympna at totalcare on 067 42919

Innovative combination of natural wellness and 21st century technology. Affordable to purchase with excellent potential turnover. No need for service downtime, all problems diagnosed via Internet Connection. Have a lifetime warranty when you choose a Fixed Price option. Up to 9 face and body treatments; to get your salon ahead of the game! Both Models available to rent on a Fixed Price option or Just Buy and it’s yours.

For more information phone: 061 620000 / 086 4188339 Email: totalcaredistribution@gmail.com or Online: www.totalcare.ie. M3.indd 1

www.salonmagazine.ie 4/4/2018 12:45:19 PM

NON SURGICAL SALON AESTHETICS 2018

Diamond-Tip Microdermabrasion – using a variety of different settings, we can gently remove the dead layer of What can the M3 machine do? cells from your epidermis. The diaThis machine has up to eight different mond-tip heads are suitable for all skin Ultrasounds uses positive polarity to modes that can do nine treatments. types and there are different intensities draw the Action De Gala products Firstly, you can choose from Cavitation deeper into the skin to give an effective for face and body. Peeling, Diamond-Tip Microdermanti-ageing treatment. abrasion or Oxybrasion for cleaning/ What size is the machine? prepping the skin. Then for the actual This machine comes in two models, Ultrasound Liposuction uses an treatment you can choose from alternating ultrasound current to break the Compact and Premium Tower. The Mesotherapy, Radiofrequency, Compact is small enough to fit on a up stubborn lipidic cells; this is then Ultrasounds or Ultrasonic Liposuction. standard wooden salon trolley, whilst The latter can then be combined with a combined with infra-red heat to melt the Tower is a stand alone piece of the fat cells. Infra-red can be used by Dermomassager to give you the equipment that takes up surprisingly lititself as a topical analgesic treatment. ultimate cellulite-busting treatment.  tle room. That's why we like to say that People who suffer from muscle this machine really is ‘aesthetics reborn’. cramping/sore backs. necks find a Can you elaborate on this? treatment as effective as being out in Mesotherapy is a way of bringing How much is training? ampules into the skin without the need the sun, something we lack in Ireland! When you quote Salon Magazine, for needles. We have different ampules Dermomassager is a vacuum used after training for all M3 devices is free! Give to treat different conditions from anti-ageing to cellulite to pigmentation to the Ultrasound Liposuction to bring the us a call on +353 67 42919 for more information visit www.totalcare.ie or melted fat to the lymph nodes which Lifting and so much more! allows it to be excreted/respired in the email totalcaredistribution@gmail.com.


36 |

Want to join the Semi Permanent Brow Revolution but FEAR is holding you back? Fear of creating the wrong shape? Fear of cutting the client’s skin? Fear of making mistakes and dealing with an angry client? Read on and you’ll fear no more….

HAIR REMOVAL 2018

The Beauty World has been rocked over the last few years with the demand for Beautiful Brows. Some like them big and dark, some like them skinny and light, WE like them looking right for our CLIENT. With emBrowdery, the emphasis is on creating the RIGHT brow shape for the individual face shape, skin tone and personality.

emBrowdery also allows THE CLIENT to be in control. The first treatment does not make the brow semi-permanent. The client has four weeks to gather feedback from their loved ones on how their new BROW shape suits them and then they decide whether they want to proceed. YOU take any changes they want to make into account, and “voila” you are on the road to creating the perfect brows. You can do all this WITHOUT pain. We do NOT blade DOWN into the skin, rather we pluck UP tiny insertions into the skin, similar to the minute holes created in the skin when plucking out unwanted brow hair. We all know that this does not create scarring in the skin. All the client

feels is a sensation similar to hair being plucked, slightly uncomfortable but definitely not painful. There will be no scabbing, no sloughing and no unsightly looking brows. The brows will look significantly lighter as we are now seeing the same quantity of pigment THROUGH the layers of the skin. We gradually build up the pigment over the full three treatments and the end result is perfect looking brows for YOUR CLIENT’s face shape. Up To My Eyes salon in Greystones has done this treatment 8,000 times over the last four years. We dedicate our days to the constant challenge of getting the RIGHT brow shape for our clients. We are fully qualified to carry out the treatment and fully qualified to teach you how to do this treatment. We are the perfect one stop shop to train you in this amazing art. Up To My Eyes Academy is a VTCT Approved Centre. It’s time to stop making excuses and just call us @ 01 2872781.

Up To My Eyes, 6 Theatre Lane, Greystones, Co. Wicklow.

Tel: 01-2872781 Email: info@uptomyeyes.ie www.uptomyeyes.ie www.embrowdery.ie www.salonmagazine.ie

f l h


| 37

“FEAR is temporary, REGRET is forever!”

HAIR REMOVAL 2018 www.salonmagazine.ie


38 |

SKI NCARE From stressed to sensitive, all types of skin can be treated royally with these innovative products.

The newly launched Pro-Collagen Overnight Matrix is made to target areas of the face where stress shows the most. The impact stress has on skin is prevalent, suppressing hyaluronic acid production causing dryness and dullness and in time high levels of exposure to stress and anxiety can result in fine lines and wrinkles appearing on the face. This clinically proven overnight treatment uses ground-breaking new Drone Peptide Technology that acts as a targeted delivery system, bringing stressed skin a much-needed boost of hydration and anti-ageing actives. With encapsulated Peptide4 and Hetra-Peptide, this dual action formulation works both to protect the delivery of the actives and to help with the penetration into the skin’s surface. Peptide4 Night Recovery Cream-Oil Launches July 2017 RRP: £49/30ml

www.elemis.com

ELEMIS Locations: ELEMIS.COM or mail order on +44 (0)117 316 1888 The House of ELEMIS +44 (0)20 7499 4995 Other Locations: Nationwide spas / salons +44 (0)117 316 1888 Selected John Lewis, Debenhams, Harvey Nichols and House of Fraser stores.

NEW PEPTIDE4 NIGHT RECOVERY CREAM-OIL

THE SCIENCE OF

BEAUTY SLEEP

100% agreed they looked like they’d had 8 hours sleep*

For press information, please contact: ELEMIS Press Office T: +44 (0)20 7907 2750 E: elemispr@elemis.com #ELEMISeveryday

ELEMIS.COM ELEMIS

@ELEMIS

*Independent User Trials

The Matrix!

@ELEMISltd

Mila d’Opiz Stemcell Concentrate Plant stem cell technology works at the deepest epidermal level to allow skin cells to harness the rejuvenating properties of plants. Mila d’Opiz Stem Cell Concentrate contains six plant stem cells from comfrey, apple, alpine rose, argan, grape and a nunatak alpine cushion plant. These improve skin structure, water retention, and protection from environmental stress, leading to a rejuvenated, visibly smoother and younger-looking skin. Mila d’Opiz Stemcell Concentrate can be retailed for use as a two-week serum for intensive anti-ageing results, or can be incorporated into facials for an added anti-ageing boost. Tel: 01 2876587 www.sunaura.ie

Back to Nature The Olos Laboratory continually studies nature and selects the most effective, pure and natural elements for its active ingredients. Olos products are paraben-free, paraffin-free, petrolatum-free and ethyl alcohol-free. www.flair.ie

True Luxury for Mature Skin Casmara is a salon exclusive range, developed in Valencia Spain and includes 11 ranges for every skin type and condition. Eden Beauty Group has been using the Casmara range in-house for over ten years with amazing results. The range includes ​Casmara​individual ​ facial​ ​ampoules, algae​ ​peel​ ​off​ ​masks, specialised​​boxed​facials and a full range of homecare products...true luxury for mature skin. www edenbeautygroup.com

Radiant in one sweep The newly launched Dynamic Resurfacing Facial Pads are powered by Elemis' patented Tri-Enzyme technology. They act as a very effective, yet gentle skin perfecting exfoliator. An innovative and user-friendly treatment that cleanses the skin of dead skin cells and evens out the complexion to help promote skin radiance, replacing the need for harsh exfoliators. with latic acid, the gentle AHA is effective at smoothing the skin while hydrating alongside a probiotic ferment complex which helps promote the skins natural renewal cycle helping to further balance the moisture barrier function. www.elemis.com

www.salonmagazine.ie


lu b m lth c an ea

ag

h

SALON PITCH | 39

a n a g er

sp

to direc r

aa

rchitect

care provid a il

er

n

s

sp

s

er

pa

am

care brand s kin

an

spa consul t

l manager

s

associati

o n

pa

ment suppl ie uip

rs

eq

ge

t

ra ne

Spa Life Ireland 18th - 19th June 2018

The Johnstown Estate Hotel & Spa Enfield, Co. Meath

Spa Life International is now Europe’s largest spa-dedicated event, exclusively for senior spa professionals We connect spa operators, consultants & suppliers from across the globe and from every sector of the industry, providing an unparalleled combination of exposure to new product innovations; shared industry insights; extensive networking opportunities; and quality management education.

For bookings email peigin@spa-life.ie or call +353 (0)86 1252183. For more information visit www.spa-life.ie www.salonmagazine.ie

Š map: Thacchuck; pictures: 123RF/michaeljung, itzybitzy, goodluz, auremar, dotshock; shutterstockPressmaster, pikselstock, RobSimonART, ASDF Media, Opolja

Get Connected!


40 |

ADVERTORIAL

GET CONNECTED… BE INSPIRED A landmark event for the Irish salon, spa and hospitality industry, this professional management convention offers inspiration and motivation for businesses of every size. Spa Life International (Ireland) 2018, supported by Fáilte Ireland, is a landmark event for the Irish salon and spa industry. Much more than just a conference, this two-day convention offers the chance to meet face-to-face with potential new business partners in the ‘speed dating’ forum, gain insight into new products via the Supplier EXPO and enjoy access to world-renowned speakers via its education programme. In addition to this there is the opportunity to participate in extensive networking with industry colleagues and peers. Spa Life International takes place on 18 and 19 June at The Johnstown Estate Hotel & Spa, Enfield, Co Meath and offers a range of ticket options to suit beauty and wellness businesses of all sizes with one-day or two-day tickets available. For senior decision-makers, the best value ticket options are the fully-hosted VIP Buyer packages, which offer overnight accommodation with breakfast, lunch on both days plus a drinks reception and networking dinner on the evening of Monday, 18 June. A unique benefit of the Spa Life International convention is that all delegates receive a complimentary goody bag, jam-packed with exclusive products and samples from the event sponsors including some of the world’s leading skincare brands. Learn from the best A first class line-up of world-renowned speakers will be in attendance, each chosen for their ability to motivate and inspire Ireland’s rapidly developing spa and salon sector. Austria’s leading hospitality and wellness consultant Dr Franz Linser will deliver a thought-provoking keynote session, designed exclusively for Spa Life Ireland. As a board director of Global Wellness Summit, and with more than 20 years’ experience in the sector, Dr Linser is perfectly placed to www.salonmagazine.ie

provide a review of trends and insight into the future of the industry.Also on the speakers’ programme will be American Fred Hoffman, whose expertise and enthusiasm for health and wellness has taken him to 50 counties on six continents. During these travels Fred has observed the impact that ageing populations can have on the business sector where, in some cases, due to people staying in the work force for longer, several generations of employees co-exist in the same organisation. This phenomenon can present some unique issues for management and Fred will be offering strategies to

“A truly outstanding inspirational keynote speaker” deal with these challenges. Other presenters include Michelle Hammond, founder of Spa Business School, who will deliver top tips on how to optimise productivity in your salon/spa plus leading Irish spa consultant Peigin Crowley, who will chair a panel of experts to discuss how to build your dream team. For more details of these and all other speakers readers can browse the event website – www.spa-life.ie. Get connected A fundamental aspect of Spa Life International events is the one-to-one Meetings Forum, or ‘speed-dating’ forum, which is designed to allow delegates to meet face-to-face in a


| 41

“A relaxed, professional environment to network with industry colleagues” relaxed, professional environment to network with industry colleagues and gain exposure to innovative, new products and develop business contacts. Salon and spa operators will enjoy a personal schedule of meetings with up to 15 key suppliers in a single day via the forum plus access to the EXPO Arena to review additional products and services without the distraction of day-to-day operational issues. “The growth of the Spa Life brand has been amazing,” says Andrew Hammond, co-founder of Spa Life. “The unique mix of networking and relationship building activities makes it an extremely efficient use of delegates’ time and our partnership with leading trade publications like Salon Magazine makes us stronger so we can continue to connect spa and salon professionals across the country.” Who should attend? The Spa Life International Convention has been created exclusively for senior professionals from the spa, salon and

hospitality sectors including Hotels, resorts, day spas, fitness and leisure clubs and salon owners. The event also welcomes junior managers and individuals aspiring to management positions to attend the conference programme on day two where you can meet and learn from some of the best in the business. For further information or to book your place visit www.spa-life.ie, call +44 (0) 1268 745892 or email info@spa-life.ie.

Special Offer for Salon Magazine readers - WIN FREE TICKETS to Spa Life Ireland* at www.salonmagazine.ie or www.spa-life.ie/salonmagazine *Terms, conditions & exclusions may apply”

www.salonmagazine.ie


42 |

SUBSCRIBE TODAY and receive this amazing gift from

A richly hydrating cream with Argan oils to soften and moisturise hands and nails, leaving them silky smooth.

6 ISSUES DELIVERED TO YOUR DOOR FREE YEARLY WALL PLANNER ACCESS INDUSTRY SUPPLIERS WITH OFFERS ONLY FOR SALON READERS PRODUCT / TREATMENT INFORMATION, ADVICE AND SUPPORT ADVICE ON RUNNING YOUR SALON AND FREELANCE BUSINESS ACCESS TO RELEVANT BUSINESS OPPORTUNITIES SUPPORT ON HR ISSUES THE LATEST INDUSTRY NEWS AND GOSSIP EDUCATION AND CAREERS ADVICE RECRUITMENT ADVICE AND SO MUCH MORE...

0% 10

Sa lon MAGAZ I N E

sh Iri

www.salonmagazine.ie

www.salo

THE MAGAZINE FOR IRELAND’S AND NORTH E


Y FOR ONLY

| 43

€30 FOR 1 YEAR

Sa lon

onmagazine.ie

MAGAZ I N E

4 easy ways to subscribe 1. Call: 01 4149475 2. email: subscriptions@salonmagazine.ie 3. Online: www.salonmagazine.ie 4. Facebook

www.salonmagazine.ie ERN IRELAND’S BEAUTY, HAIR AND SPA PROFESSIONALS


44 | SALON INTERIORS

SALO N EQU I PPED Are you looking for some new ideas to furnish your salon ahead of the summer?

1. Retro

For fans of vintage design, this beautifully finished chair in vintage 1970s design never fails to impress.

5.

1.

Features: Upholstered in choice of Welonda colours (40 colours) Choice of four different bases Also available with fixed add-on foot rest For details contact WELONDA tel: 045 856 490 or log onto www.xpertpro.ie

2. Glamour Pro

PROFESSIONAL MAKE-UP MIRROR 90 x 60 cm mirror with lighting on four sides, 14 LED bulbs, chambered mirror edge, can be installed on wall horizontally or vertically, with two light colors to choose from (warm, neutral).

4.

www.bellafurniture.ie’ tel: 01 4429939/089 4991141

3. Dune Vibro Washpoint

Available as a 1 , 2 or 3 position washpoint. It features upholstered arms, seat and sides, and is available in any of the REM fabric colours, including dual colours, at no extra cost. Optional extras: Electric Legrest and Vibro massage system

2.

www.hennessyhb.ie, tel: 021 4343436

4. BENTLON

More than 30 years’ of experience and input of branch professionals make Bentlon a benchmark for quality. The New Bentlon Beauty Silver - white – with foot or hand control has been completely renewed and looks even better than before!

Contact: www.beautyproductsireland.com, tel: +353 (0) 52 613 6433

5. Celebrating 100 Years of REM

The REM Centenary Nail Station offers an elegantly modern design with a tapered silhouette and eye catching features. Part of the REM Centenary range celebrating 100 years of REM Salon Furniture, the nail station features a drawer and cupboard storage, locking glass fronted retail with LED feature lighting, chrome double socket and advanced air filtration system.

www.hennessyhb.ie

If you would like to have your salon furniture featured please email info@salonmagazine.ie

www.salonmagazine.ie

3.


For more information visit www.trendsbeautydistribution.com

| 45

Tea/ Coff Talk ee & s fro Coo m th e exp kies on ar erts Ama & Liv rival zing Ligh g e o Dem o d t bite o's s & s ie bags w Shop 10% eet t pi re off W eb D ng Villag ats esig e n wit h Mi ni M edia

€20 OFF TRENDS, Beauty Industry Professionals Conference 30TH APRIL 2018

Discount Code: Beauty30 Tickets Normally: €99

SPECIAL OFFER EVERY ORDER OVER €150.00 NEW & EXISTING STOCKIST FREE SOCIAL MEDIA TAKE OVER ON ANY SOCIAL MEDIA PLATFORM OF YOUR CHOICE, BY ONE OF OUR SOCIAL MEDIA INFLUENCERS

TOO BUSY TO WORRY ABOUT SOCIAL MEDIA TRENDS KNOW THE IMPORTANCE OF SOCIAL MEDIA, AS IT'S WHERE YOUR CUSTOMERS HANG OUT. WE WILL TAKE THE HASSLE AWAY FROM YOU.

OUR SOCIAL MEDIA INFLUENCERS TAKE OVER BOOK ONE OF OUR SOCIAL MEDIA INFLUENCERS TO PROMOTE OUR BRAND IN YOUR STORE. BOOKING EARLY IS ESSENTIAL TO AVOID DISAPPOINTMENT!!

For more info contact Róisín on (085) 8281813 or email roisin.trend@gmail.com

www.salonmagazine.ie


46 | SALON COSMETICS

MADE U P CLI ENTS Have a look at some of this season’s must-have make-up!

Mineral magic! Now synonymous with mineral make-up in Ireland, Irish brand Fuschia Make-Up recently launched its Correct & Perfect Mineral Concealer. With a unique blend of mineral ingredients, this seemingly lightweight liquid formula covers, corrects, conceals and perfects blemishes, discolouration and imperfections with ease, for an absolutely flawless, intensely durable, luminous finish. It comes complete with genius wand feature for flawless application. www.fuschia.ie

SPRING TRENDS FROM KARAJA Spring means fresh, flawless looking-skin and Karaja can deliver colours perfect for the season – from subtle, every day to natural spring bridal looks. Karaja’s creamy matt duo lipsticks provide lips with perfectly matt colour. Each of these unique lipsticks feature two complementing shades; the ombre effect achieved gives your lips depth, dimension and definition. Choose from three gorgeous colours, each the perfect lipstick for completing your spring look. Karaja is exclusively available exclusively from 4Beauty Group. For more information on the Karaja Make-up range, contact: 4Beauty Group t: +44 (0) 28 90 449 744, e: info@4beautygroup.com, w: www.euro-products.co.uk

Lash in the name of love Bridal season is about to start and we want you to chime in your special day in style! NovaLash’s semi-permanent lash extensions are all you need to look glamourous on your big day and throughout your honeymoon.  NovaLash lashes extend the length and thickness of your natural lashes and give you the look of wearing mascara without the ordeal of it running down your face.   The instantly oil-proof and water-proof lashes use a specially formulated adhesive that is a perfect fit for emotional days meaning you can stay glam for longer. Let your glam withstand even the most emotional of speeches.    With minimal monthly maintenance NovaLash lashes provide the look of wearing mascara and eyeliner, meaning fabulous looking lashes for much longer. NovaLash lash extensions provide you with effortless glamour to keep you looking flawless whatever the day! To become a certified NovaLash Lash Artist, contact NovaLash on 01273 041 966 or email  contact@novalash.com.

All kitted out This 10 Colour Lipstick Palette, designed by Sunaura, is a great addition to any make-up artist’s kit bag. With all seven of our gorgeous lipsticks in shades of red, brown and nude, there’s a colour to suit any occasion. Also included in the palette is MaqPro Paris’s Lip Primer, to provide a smooth canvas that will stop your lipstick from bleeding, and a clear Lip Gloss, to help set your lipstick and give it a glossy finish. There is also another Lip Gloss included, which isn’t available in any other form.

Tel: 01 2876587 www.sunaura.ie

www.salonmagazine.ie


| 47

www.salonmagazine.ie


48 | SALON NAILS

NAI LS FIT FO R N U PTIALS It may be the most important manicure of your client’s life, so at Sweet Squared we understand just how important it is to make her nail dreams come true! CND™ education ambassador Kate Sawley shares her expertise on bridal style, aftercare and going the extra mile for your bride on her big day. It may be the most important manicure of your client’s life, so at Sweet Squared we understand just how important it is to make her nail dreams come true! CND™ education ambassador Kate Sawley shares her expertise on bridal style, aftercare and going the extra mile for your bride on her big day.

What products/nail designs suit each type of bride?

In my experience, brides usually opt for a variation of French manicure, for example 2017 saw the ‘Baby Boomer’ style over take traditional French which many brides chose for their big day. Bridal nails for me are usually CND™ Liquid & Powder enhancements for a polished yet natural look. I find that often, brides would love a natural nail manicure with CND Shellac, but they can’t always commit to a regular schedule leading up to the wedding.

When should brides start their nail regime?

I would always recommend that brides begin a regular manicure regime four weeks before their wedding. This helps ensure that the natural nails and surrounding skin are in the best possible condition, but not everyone is able to commit to this at such a busy time!

How can you upsell, ie hen parties, groom's nails?

Many brides like to have their hen party nails done as a ‘trial’ – much like hair and make-up – so that they can ensure you’re the right fit for their nail needs! I always offer a small voucher at their trial to redeem against their bridal appointment if they choose to stick with me! If you have the time and resource, there’s the opportunity to suggest you also do the bridesmaid’s manicures for the wedding, or have part of the hen party itself as a manicure party to drum up business. This also a great time to upsell to any other treatments you can provide, such as lashes or spray tans!

How can you determine what's best for the bride and her needs for the day and beyond?

I always ensure that I carry out a thorough consultation for any bridal nails, after all for lots of ladies this is one of the most important days of their lives – they want to look perfect! Once we’re on the same page, I can recommend the right products and services to bring their nail dreams to life. I also like to give the bride a congratulations card containing a small voucher to use towards maintaining their nails after the wedding, this always goes down a treat and could result in a loyal client following a one-off treatment. Full aftercare advice and a mini bottle of CND™ SolarOil™ is also a great addition to keep nails looking picture perfect when they say ‘I do’ and beyond!

www.sweetquared.com

All racked up!

Nice tray!

With the new Vinylux Racks from CND, you can flaunt your fabulous collection of Weekly Polishes with pride. Whether you opt for the Counter Rack with interchangeable inserts or prefer to display your colours mounted on the wall, both racks come in a clean white, modern design suitable for any salon interior.

When it comes to salon accessories, S2 knows that for many customers, branded = BEST! What better way to show your clients that you’re proudly CND-affiliated than with the new Manicure Tray?

www.sweetquared.com

Complete with a removable product caddy, handy smart phone USB ports and a classy white wrist pillow for client comfort, the tray boasts a white gloss finish that is easy to clean and easy to style – whatever your salon décor!

www.sweetquared.com

www.salonmagazine.ie


SALON NAILS | 49

NeoNail NeoNail Extra Base (soak-off) • Extra strong primer for UV Gel polish • Incredible durability - lasting up to 5 weeks • Nail builder (unique formula allow to extend nails up to 7mm) • Ideal for supplementing the nail surface • Can be used with UV and LED lamp • Density consistent, does not drain when working on 5 nails at the same time • Comes in 2 sizes 5ml and 14ml

NeoNail Aquarelle Collection

Aquarelle gel polish is an absolute breakthrough in nail styling. Thanks to its unique properties it quickly dissolves, creating spectacular decorations in just a few seconds. Eye-catching designs such as Ombre liquid, refined Blur Effect and Marble effect will come with ease. Aquarelle collection contains 20 colours. This product must to be used with Aquarelle base.

NeoNail Cat Eye 5D

NeoNail Cat Eye 5D is a collection of revolutionary gel polishes, with a hypnotising effect. The collection contains 4 gel polishes in shades of intriguing violet, lush green, lively pink and subtle peach. Magnet is necessary to achieve the effect.

NeoNail Thermo Colour

One color is not enough! Get a perfect ombre effect with NeoNail Thermo Collection. Depending on the temperature, the colours turn lighter or darker - especially on longer nails, the effect increases. Collection contain 19 colours.

Neonail gel polishes are vegan and animal friendly www.neonail.ie

www.salonmagazine.ie


50 | SALON SPOTLIGHT

THERE’S NO SCHOOL LIKE THE OLD SCHOOL by Jennifer Rock

ithin the past few years, words such as ‘results’, ‘express W treatments’ and ‘targeted’ are the words of choice in our

industry. All of these words point to the fact that the average client typically demands rapid treatments with immediate and measurable differences. It’s a craze that has to be admired within our sector. Buzzwords, techniques, products, new ingredients and protocols that weren’t around a year before can become set in stone overnight. It’s fast-paced but this speed ensures that we don’t remain stagnant in our therapies, unless we foolishly choose to. We are constantly advancing, re-training, evolving and remodelling ourselves to keep in line with the latest trends and technologies. Opting to remain ‘old school’ is not always the best foot forward for any successful business in the trend-reliant world of aesthetics. However, there is a difference between remaining stationary and neglecting the more traditional, well-established core methods within skincare. As humans, we become easily distracted by new, innovative approaches, but it is the long-standing concepts that have stood the test of time that lead to newer skincare developments and ultimately should be the nucleus of skin philosophy. I often overhear many therapists disrespect the original professional product lines and relaxation massage ‘hands-on’ facials. Many will often openly peer down their nose in dismay at the notion that not all clients will opt to receive acids, peels, lasers, currents and so forth. These clients are looking for peace and tranquillity, time to breathe, an experience where they stay on the plinth the whole time without hopping up and hopping back down and want the physical touch and therapeutic benefits of a skin treatment. The reality is that both demographics exist whether therapists want them to or not. Both results-driven clients and relaxation-driven clients have their own unique selling point and each deserve the www.salonmagazine.ie

time and focus of salon owners. In a time when clinics are more widespread, don’t alienate those clients who wish for the ‘tried and tested’ holistic or celebrated ranges and treat them to the comprehensive experience regardless of what their end goal is. Stress is the No 1 free radical we all tend to be exposed to on a daily basis. How does a peel address that issue? It could provide antioxidant protection but a homeostasis approach of contact and simple client care could make an impact instantly. From a skin perspective, stress triggers many inflammatory, bacterial free radical concerns so from a nerdy perspective, manual massage in classical skincare unquestionably carries its weight in gold. The lymphatic, circulatory and nervous systems will thank you. Muscle tone, facial fatigue, toxin release, drainage and sinus issues can be alleviated, all while inducing endorphins to boost morale, confidence and self-worth. The numbers of cosmeceutical clinics are increasingly daily. Dryness, skin shedding, erythema and irritation are temporary contraindications that occur from more advanced treatments. While many clients are content to plough through, there is a lot to be said for a product range that has a main goal of not necessarily repairing DNA but of comforting, nourishing and hydrating the skin to restore its ceramide levels and the skin’s protective layer. This type of treatment could instantly pacify a reactive skin as well as cross promote other treatments, reintroducing the power of aroma in a product and increasing retail sales. Instead of embracing the new wholeheartedly and without question and throwing the old and more traditional of the industry aside, perhaps we would be wiser to refresh our knowledge and love of the modalities and ingredients of times passed and intertwine them with newer technologies. The result would be a more holistic, broader and better informed approach to the skin.


SALON SPOTLIGHT | 51

M I N D YOU R MO N EY PLAN N I NG, BU DGETS AN D CASH FLOW

Liz McKeon offers her tips for a successful, profitable salon business. It is important to know how to manage a beauty salon business and how to make money in beauty business. Your money will work for you and your business will have enough, more than enough when you give it energy, time and understanding. You need to know about your business financially, it is your responsibility. Have enough money from the start Owning and operating your own beauty salon can be incredibly rewarding. It’s certainly a lot more enjoyable if you can reduce your stress levels by having good financial planning and a realistic approach to how much money it will take to get you to where you want to be. Ensuring that you have enough money to start or buy a business is essential. While you are getting established and building your client base, you will still need to pay for all your fixed expenses, so adequate start-up capital is vital to the survival of your salon. Welcome to reality – budgets and planning! A common mistake in business is poor planning and unrealistic expectations in terms of income and expenses. From my experience, the three most common errors are underestimating costs, overestimating how much money will come in, and failing to recognise that money will be slower coming in than expected. Obviously the end result of these errors is a serious lack of cash, (or a cash flow problem). Take a realistic approach to salon budgeting. Don’t plan for the best possible scenario, plan for the worst. If everything turns out better than expected, you will just end up with more money in the bank!

Cashflow Income isn’t guaranteed until it is in the bank. Cashflow problems can destroy a business quicker than anything else. When planning for cashflow, always be conservative, allow for slow days and the odd bad debt and have a back-up plan just in case cash flow becomes tight. Your business needs to be able to afford to grow and you need to manage that growth. Give value for money and charge what you are worth. Determine what to charge based on your costs, your desired profits, the competition and your unique beauty salon features. Setting tight, conservative budgets is a trademark of successful hair and beauty salons and it will certainly make running your business easier. If you find it hard to manage your finances, get advice from someone impartial, such as an accountant.

For information about upcoming workshops and one-to-one mentoring, check out www.lizmckeon.com or call Liz on (01) 892 8007.

JOB WELL DONE BUT STILL ROOM FOR IMPROVEMENT The Health and Safety Executive (HSE) recently announced figures confirming that sunbed operators have made exceptional improvements in complying with the wide-ranging legislation in place. Unbelievably it’s nearly four years since the first wave of legislation came into force and three years since the second phase was introduced. Ireland has without doubt the most onerous legislation in Europe assigned to provision of a commercial sunbed service, so it’s perhaps no surprise it took operators a while to ensure they were fully compliant. The HSE statistics suggest there is still a way to go for some operators but a whopping 76pc improvement in compliance overwhelmingly indicates the industry is firmly moving in the right direction and that is very good news indeed!

Compliance with legislation is clearly not an option and the interesting point to note is that where salons are fully compliant, business appears to be booming. Responsible and compliant operators instil confidence in their staff and their customers, which ultimately leads to a more profitable business. A confident member of staff will know how to ensure the best possible experience for the salon customer and that will encourage repeat visits, increased lotions, and accessories sales and new business footfall through word of mouth.

Joe McGlinchey www.salonmagazine.ie


52 | SALON SPOTLIGHT

THE IMPORTANCE OF RENEWING YOUR INSURANCE POLICY ON TIME

RENEW YOUR INSURANCE POLICY

The reason you take out liability insurance is to protect

yourself when things go wrong. If you renew your policy on time, then your cover is continuous. In other words, the new policy starts the moment the old one ends so there is no gap in cover. Have you thought about the consequences of not renewing your policy on time? It could mean that there is a period of time where the old policy has finished, yet there is not a new policy in place so you are trading without insurance. You may think it is not important if you have let your policy lapse, but have you thought about what happens if you cause an injury to your client during the time that you have no insurance in force? Sometimes even a simple disagreement can turn into a large claim if not handled correctly. An insurance company has extensive knowledge and access to solicitors who are well experienced in these types of claims to defend you, your reputation and your livelihood if an insurable incident has occurred.

www.salonmagazine.ie

Even if an injury is not immediately apparent, a customer has two years in which they can make a claim against you. Consider the possibility of receiving a claim from one of your clients in a year’s time and realising that, as you didn’t renew your policy on time, the claim was for a treatment that you provided your client when you had no cover in place. With no insurance policy in force, who will deal with your client’s claim? Have you got the experience, knowledge and money to do this? If the answer is no, then this is why you need to have insurance. DON’T GET YOURSELF IN BOTHER – REMEMBER TO RENEW YOUR COVER

www.beautyprofessionalinsurance.ie Beauty Professional Insurance is a trading name of InEvexco Ltd 2018. InEvexco Ltd is authorised and regulated by the Financial Conduct Authority, No. 579079.


SALON SPOTLIGHT | 53

Sav e

e v a S Pen Pla sio nni n ng

ion s n Pe ning Plan

NO W

Money

PENSION PLOTTING – THE TIME IS NOW Automatic pension models are on the way to Ireland, writes Ted Dwyer. or many people, the decision to start saving for retire Fment is often one that is put on the back burner. As a result, the world at large has decided that the only way to get young people (or in fact, most people) to start saving into a pension plan, is to automatically put them into a company pension plan the day they start work. So, employers and employees, take note. In the next three years in Ireland it is likely that every employee is going to be automatically put into a company pension plan and a percentage of their salary (initially probably 1pc or 2pc) will be invested on their behalf into their individual plans. This payment will also be matched by their employer. This is now the law in the UK and has also been in operation in Australia since 1982. Currently in Australia, the total contribution being invested each year into each employee’s pension plan is 12pc of salary, funded by the employer and employee. The biggest problem they have in Australia is keeping track of each employee’s individual pension values. This will be a challenge in Ireland also as the average length of employment is close to six years. This means that anyone who starts work at the age of 20 could have six or seven different jobs during their working life. If you are one of those people who are happy that the state pension might still be around when you get to age 66 or 68 or 70, or whenever it will be paid (if at all) and you don’t want the income cushion of having your own pension fund then yes,

you will be able to opt out and no longer be part of this new automatic pension model. Will it be a good thing or not? This will probably be the most positive thing that will ever happen to people in employment in Ireland because right now in this country only 40pc of employees have any pension plan in place. Yes, it will cost them some money each month but the reality is that, with the tax reliefs allowed currently on pensions, individuals will at least be paying a large amount of the money each month to themselves rather than paying it to the tax man. Employers and the self-employed will probably not be included in the new auto-enrolment system so they will have to fend for themselves and make their own arrangements. If you are currently thinking of starting a pension plan for yourself or your employees, then it might make sense to put your own arrangements in place before auto-enrolment happens, so that you can make your own decisions as to what you want to do and what suits you and your employees. Contact a financial advisor close to where you work or send me an email on ted@citylife.ie and I will help you if I can. Ted Dwyer is founding director of City Life (www.citylife.ie).

www.salonmagazine.ie


54 | TRAINING AND EDUCATION

I N NOVATIO N AN D EXCELLENCE WITH B EAUTY BOARD AN D CI B HT Beauty Board has been at the forefront of innovation and excellence in Irish professional beauty training for over 10 years. Beauty Board was the first in Europe to launch Brows Extensions, Brows Stem Cell and Scalp Pigmentation Training in Ireland, and are constantly striving to bring the salon owner the latest and greatest technology available. Beauty Board is committed to providing accessible, engaging training programmes, which lead to nationally and internationally recognised qualifications. Joining forces with Churchtown Institute of Beauty and Holistic Training (CIBHT) College in 2014, Beauty Board and CIBHT graduates and post graduates are highly sought-after due to the high quality of training they receive. “We believe that training should benefit your day-to-day professional life and your career as a whole. This is what we aim to achieve on every course we run,” said a spokesperson for Beauty Board. New Courses at Beauty Board 2018 • Dermal Filler for Beauty Therapist • Dermaplaning (Facial) • Fractional Needling • Permanent Makeup Removal • Vampire Facial www.beautyboard.ie

B E AH EAD O F TH E GAM E AN D GET A N EW QUALI FICATIO N TH IS SU M M ER Do you plan to stay at home this summer and have some spare time on your hands? Are you ready to start a new course but don’t want to wait until September to get started? Portobello Institute’s new Summer School can help you get ITEC qualified this summer. Due to demand, Portobello Institute has devised a Summer School consisting of a suite of its more popular courses. Throughout July and August you can complete an intensive course in Beauty or Makeup Artistry. All courses will cover the same content and hold the same qualification as longer courses, learners will simply complete in less time and be ready to start their new career sooner. Located in Dublin City Centre the college delivers ITEC accredited Beauty Therapy courses covering all the skills needed to work in a salon such as Skin and Eye Treatment, Facial Massage, Eyebrow Shaping and Waxing. The Makeup Artistry course will ensure you have the skills to complete day and night looks as well as occasion and high fashion looks. Covering highlighting and contouring, eye shadow blending, and creating the perfect brow, learners will be armed with all the makeup skills needed to work on a makeup counter or as a freelance makeup artist.

Courses delivered in the summer school Beauty and Makeup • Beauty Special Diploma - 16/07/18 - 24/08/18 • Manicure and Pedicure - 19/07/18 - 23/07/18 • Waxing - 20/07/18 - 24/08/018 • ITEC High Fashion & Media Makeup - 04/07/18 27/07/018 • Holistc Massage - 04/07/18 - 27/07/18 For further information please call one of our course advisers on 01 892 0000 www.portobelloinstitute.ie

Prices from €526 for Hair / Nail Salons and €789 for Beauty Salon Insurance

TEACHER TRAINING COVER AVAILABLE If you are a training school or training provider and would like your courses to be accredited by Beauty Professional Insurance, please call us.

2 Ways to get insured:

€6,500,000 Public, Products and Treatment Liability €13,000,000 Employers Liability Variable contents amounts available starting at €5,000 3 Qualified Therapists included as standard Free membership to Salon Magazine Prices from €526 for Hair / Nail Salon and €789 for a Beauty Salon

1 2

Freephone: 1800 812 670 (Free Phone from landlines only. Charges may vary from mobile operators)

Online: www.beautyprofessionalinsurance.ie

Advanced Treatments available for Beauty Salons InEvexco Ltd, trading as Beauty Professional Insurance is authorised and regulated by the Financial Conduct Authority, registered number 579079

www.salonmagazine.ie


TRAINING AND EDUCATION | 55

The Advanced Aesthetics Academy The Advanced Aesthetics Academy is located in Waterford. We offer post graduate courses in Laser/IPL, Microdermabrasion, Advanced Electrolysis/Advanced Cosmetic procedures, Micro needling, Chemical Peels and many more. The Academy is run by Nicola Murphy a highly-experienced therapist, tutor and international examiner. Her passion for the industry has brought her around the world lecturing and examining in UK, Japan, Hong Kong and Dubai.  Nicola specialises as a therapist in Advanced Beauty Treatments such as Laser, IPL and Advanced Cosmetic procedures. We offer many progression routes if you are qualified to Level 2 Beauty and wish to upskill to Level 4 Aesthetic treatments. From July we will be offering the VTCT qualifications in Aesthetic practice including Peels and Cosmetic Needling. We work

closely with brands such as Image and McCosmetics allowing us to offer the training with superior results driven brands. Check out the website for all course details and read our testimonials from our graduates. Lyndsey Doyle “I attended the Advanced Aesthetics Academy, Advanced Electrolysis course. I had a great experience and received excellent training to the highest standard. I chose Advanced Aesthetics Academy because of Nicola’s amazing knowledge, professionalism and passion for the industry. I would highly recommend this course to anyone who wants to specialise in this area.” For further information and course dates please log on to www.advancedaesthetics.ie or call the Academy on 051 365936

ITEC Diploma in Holistic Massage (anatomy and physiology exempt) Starting 16 April – €1,750 – Wexford NSI 4 Day Gel/Acrylic Nails Course Starting 30 April – €595 – Waterford ITEC Level 2 Make Up Certificate Evening Course Starting 1 May – €595 – Wexford Bridal Upstyling with Gemma Crossan 28 May – €150 – Wexford NSI 4 Day Gel/Acrylic Nails Course Starting 16 July – €595 – Wexford Commercial Upstyling with Gemma Crossan 12 June – €150 – Waterford

www.gainfort.com, tel: 053 912 3681

www.advancedaesthetics.ie

COURSES FOR 2018 Beauty Specialist Cert Beauty Specialist Cert (Intensive) Beauty Specialist Diploma Beauty Specialist Diploma (Intensive) Providing Facial Care Waxing Manicure & Pedicure (E) Manicure & Pedicure (D) Gel & Acrylic Nail Combo Facial Makeup (E) Facial Makeup (D) Holistic Massage Workshops Threading Indian Head Hot Stone Massage Semi-Perm Eyelashes Precision Brows Pregnancy Massage

Post Graduate Upskilling Courses McCosmetics cosmetic Needling – 2nd July McCosmetics Peels – 16th July Advanced Skincare Course – 29th and 30th July Electrolysis Refresher – 26th August Check out the website www.advancedaestheticsacademy.ie for details on our VTCT Level 4 Courses starting from September Diploma in Advanced Aesthetic Treatments Diploma in Skin Peels and Needling Certificate in Peels/Needling Certificate in Laser & IPL Award in Advanced Electrolysis

P: 051 365936

Unit 5, Waterford Business Park, Cork Road, Waterford.

Quarter.Page.AAA.indd 1

3/30/2018 10:54:51 AM

www.salonmagazine.ie


56 | CLASSIFIEDS RECRUITMENT

JOIN OUR TEAM! At Mink, we are passionate about perfect polishes every time! We offer our regular clientele a luxurious five-star environment with every visit, making us the industry leaders for excellent treatments with superior service. We are currently hiring for Front of House candidates and Nail Technicians. Please send all applications with a current CV to Liz at careers@mink.ie, or visit our website for more information. BALLSBRIDGE | DONNYBROOK WWW.MINK.IE

The person who stops advertising to save money is like the person who stops their clock to save time!

Thomas Jefferson

Sponsored by:

www.salonmagazine.ie

Sa lon MAGAZ I N E


CLASSIFIEDS | 57

TEETH WHITENING

Are you stuck in an unhealthy relationship? Take our quiz now. toointoyou.ie

COME VISIT US AT THE IRISH BEAUTY SHOW, RDS

before

New

Technology

after

Legal Laser Whitening For Salons Earn up to €89,000 per year Starter packs from €1995 World Wide Exclusive Formula 100% Peroxide Free Pain Free, No Enamel Change Up To 12 Shades Lighter In 20Min

+ 353 (0) 42 969 0639 24hr National Freephone Helpline 1800 341 900

info@megawhite.ie www.megawhite.ie www.salonmagazine.ie


58 | CLASSIFIEDS

SALON SUPPLIES

A Passion for Hair and Beauty

FREE

NEXT DAY DELIVERY INSTORE AND ONLINE ON ALL ORDERS OVER €75* *T&C APPLY

Call a flair store near you Tralee 066 7117070 Galway 091 771535 Naas 045 898501 Finglas 01 8641086 Kilmainham 01 6713239 Cork 021 4345464

locall 1890 564040 email sales@flair.ie

www.flair.ie

FLAIR 1/2 PG ad_BP.indd 1

09/02/2016 10:18

SALON FURNITURE

Salon furniture - designed beautifully

Bellao

Bellao FURNITURE AND SALON SUPPLIES

P: 00 353 1 4429939 -M: 00 353 894991141 - E: info@bellafurniture.ie - W: www.bellafurniture.ie

FURNITURE AND SALON SUPPLIES

BELL Half feb.indd 1

www.salonmagazine.ie

4/6/2018 11:50:38 AM


GET YOUR SALON AND INDIVIDUAL INSURANCE TODAY

| 59

Sa lon MAGAZ I N E

Sa lon AZ I N

M AG

E

Individual insurance policies from €125 per year for hair stylists, beauty therapists, nail technicians and MUA's. Also, beauty salon insurance from only €789 per year and hair and nail salon insurance from only €526 per year. (Check out policy T & C’s online)

BUY ONLINE: www.beautyprofessionalinsurance.ie FREEPHONE: 1800 812 670 (Freephone from landlines only. Charges may vary from mobile operators)

InEvexco Ltd, trading as Beauty Professional Insurance is authorised and regulated by the Financial Conduct Authority,www.salonmagazine.ie registered number 579079


CND, VINYLUX and the

logo are trademarks of Creative Nail Design, Inc. ©2018 Creative Nail Design, Inc.

60 |

NOW YOU CAN HAVE

BEAUTY & CARE WITHOUT COMPROMISE Meet the first ever long wear polish fusing Keratin, Vitamin E, Jojoba oil and a gel-like shine for a chip resistant 7-day wear. Caring color for the best week ever.

NEW CND™ VINYLUX ™. COLOUR WITH CARE.

NEW FORMULA

U RS

sweetsquared.com Distributed exclusively in the UK and Ireland with Love and Respect by Sweet Squared

www.salonmagazine.ie

01 408 91 91

Salon Magazine April 2018  
Salon Magazine April 2018  
Advertisement