THEBEAUTYBIZ Fabulous Isaac Mizrahi At Bloomies The launch of Isaac Mizrahi’s first fragrance for women was celebrated at an exciting press event at Bloomingdale’s 59th Street on October 18. Bloomingdale’s is the exclusive bricks-and-mortar retailer for the fragrance, Fabulous Isaac Mizrahi, through the holiday season. Mr. Mizrahi declared that Bloomingdale’s was the perfect launching pad for the fragrance because “I’m a New Yorker and was born here. I always remember Bloomingdale’s as being fabulous.” At the PA, he was accompanied by the poodle that appeared in the advertisement for Fabulous Isaac Mizrahi. “Poodles are on a list of things that I love,” he explained as his reason for including the dog in the fragrance’s ad campaign. Mr. Mizrahi will also do a PA at Bloomingdale’s at Century City in mid-November.
Mr. Mizrahi with Bloomingdale’s Michael Gould
The Cloudbreak Group’s Dennis Keogh, Mr. Mizrahi and Bloomingdale’s Howard Kreitzman
AHAVA’s Elana Drell Szyfer and Michele Forrest (r.) with Lord & Taylor’s Barbara ZinnMoore
Isaac Mizrahi with the poodle that appeared in the advertising campaign for Fabulous Isaac Mizrahi.
AHAVA store tour with Elana Drell Szyfer
CEW’s Achiever Awards CEW’s Carlotta Jacobson
Xcel’s Robert D’Loren joins Mr. Mizrahi and Mr. Kreitzman.
The Cloudbreak Group collaborated with Mr. Mizrahi in the development of Fabulous Isaac Mizrahi. Its Senior Vice President Marketing, Dennis Keogh, shared that Bloomingdale’s has been a fabulous partner. “Bloomingdale’s represents the style and sophistication of New York City. They got the power of Isaac right from the beginning of the project.” A gift-with-purchase for Fabulous Isaac Mizrahi is a coin purse. During the holiday season, a hat box featuring the fragrance with Isaac Mizrahi’s signature on the flacon will be offered. Mr. Keogh is looking for the fragrance to rank in the top ten at Bloomingdale’s for the fall/ holiday season. Bloomingdale’s Howard Kreitzman, Vice President and DMM for Cosmetics and Fragrance, declared, “We are absolutely thrilled to be the exclusive retail store for the new Fabulous Isaac Mizrahi. We are grateful that Isaac joined us to celebrate The Cloudbreak Group’s Carmela the launch of his exciting new fragrance. Palladino with Mr. Kreitzman We have great expectations for it.” BF
NOV EMB ER 2 0 1 2 /
/ B E A U T Y FA S H I O N
Beauty Fashion November 2012 issue