Beauty Fashion March 2013

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THELATESTLAUNCHES

L’ESPRIT FRANÇAIS A French Flirt

An image from the promotion for Mademoiselle Piguet

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he is delicate and irresistible, innocent and sultry, part Lolita and part L o u i s e B r o o k s . Wi t h Mademoiselle Piguet, Robert Piguet Parfums has chosen to pay tribute to both the romantic and sensual associations of orange blossom. Mademoiselle Piguet is a new generation floral Mademoiselle Piguet is a French flirt. fragrance, but its alluring character makes it a perfect addition to the Piguet family of feminine masterpieces. Orange blossoms play a prominent role in Mademoiselle Piguet’s juice, developed by Givaudan’s Perfumer, Aurélien Guichard. The radiant Mademoiselle Piguet captures the beguiling beauty of orange blossoms from their bright verdancy to their rich warmth. The exhilarating citrus prelude suggests a lighthearted character, while the smoky sweetness of tonka beans lends Mademoiselle Piguet a sensual touch.

Structured with a top note of bergamot, the scent’s heart of orange flower dries down to a base of tonka beans. Mademoiselle Piguet clings to the skin like warm silk and enchants with its gentle and charming sillage. In Perfume Magazine, Beth Schreibman Gehring wrote that “Mademoiselle Piguet is simply the most feminine perfume that I’ve enjoyed in many years. I’ve noticed that it’s a real head-turner, probably because it’s instantly recognizable and emotionally unforgettable.” Ms. Gehring commented that she was “mesmerized by the glossy bottle” and turned it over and over in her hands. “It is stunning, with the prettiest fuchsia and white label that is the color of an abundant bougainvillea tumbling over a wrought-iron gate in the courtyard of an antiquated Bourbon Street garden.” Mademoiselle Piguet comes in a 3.4-oz. Eau de Parfum for $150.00. It has launched exclusively at all Neiman Marcus stores nationwide. The fragrance introduction is supported by l55,000 deluxe samples, and they will be included in all Neiman Marcus gift bags for their scent events this month.

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The ingredients from top to base notes for Mademoiselle Piguet MA R C H 2 0 1 3 /

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/ B E A U T Y FA S H I O N


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