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BEAUTY FASHION www.beautyfashion.com

FEBRUARY 2013

®

Olay Celebrates 60 Years and Counting: New Line-Up Includes Fresh Effects, the Brand’s First Skincare Regimen for Younger Women


FEBRUARY 2013 • VOLUME 97 • NUMBER 2

BEAUTY

BEAUTY FASHION www.beautyfashion.com

FASHION

®

Olay Celebrates 60 Years and Counting:

On the cover:

Fresh Effects is a new skincare collection from Olay dedicated to the needs of the millennial girl-on-the-go. This new line deep-cleans, refreshes and hydrates for all-day beautiful skin. The Fresh Effects collection includes a power brush, refreshing cleansers and hydrating moisturizers, designed to provide long-lasting, unstoppable freshness.

AT-COUNTER 15

FEBRUARY 2013

®

New Line-Up Includes Fresh Effects, the Brand’s First Skincare Regimen for Younger Women

15

A Walk On The Line Side…With Gurwitch Products Branching With Claudia Poccia, Ellen Greenwald, Dee Dee Parks And Their Team In New York City

THEBEAUTYBIZ 8

Beauty Flash

13

Industry Ear

25

Supply-Side Economics How To Maximize Sustainability While Driving Profitability

26

A Young Perfumer At Givaudan Linda Song Comments On Fragrance Creation As She Sees It

28

Beauty Industry Gathers At PCPC Annual Meeting

30

Milestones Estée Lauder Youth-Dew Turns 60

33

Makeup Artist Of The Month

45

Suppliers Directory

26

28

© 2013 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.


FEBRUARY 2013 • VOLUME 97 • NUMBER 2

BEAUTY FASHION

®

THELATESTLAUNCHES 18

18

Olay’s History Of Success The Brand Adds Olay Fresh Effects To Its Beauty Breakthroughs SCENTS WITH HEART; A VALENTINE’S DAY BOUQUET

20

Coral Jewel

20

Scent Stars Shine At CHANEL

21

A Statement Of Grace And Beauty Ivanka Trump’s New Fragrance

22

The Lightness Of Being

22

Seeing Is Believing

23

Blue-Chip

24

Balenciaga: The Bloom Is On L’Eau Rose

24

Eye Openers

27

Shiseido Springs Ahead

29

Doubling Up

29

Waterpower

31

High Performance Pro

32

Clarins On The Double Serum

34

Head-To-Toe Skincare

36

Diamonds In The Rough

30

FOREIGNCORRESPONDENTS 35

Notes From Paris -Sarah Colton

35

EVERYMONTH 6

Editorial

8

ComingUp

10

Calendar

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.


BRILLIANT mINeRALs *Based on user tests performed over 4 weeks by an independent institution. Tested on 50 women.

BRIGHTER SKIN

NEW! AGE CONTROL EVEN TONE MOISTURIZER BROAD SPECTRUM SPF 20 96% of users saw more even-toned skin in just 14 days.* AHAVA is the definitive Dead Sea Minerals beauty expert. This unique, anti-aging moisturizer contains AHAVA’s proprietary Osmoter™, a balanced concentrate of Dead Sea Minerals, along with AHAVA’s new, exclusive VF Brightening Accelerator™, formulated to slow the production of dark spots for visibly brighter skin. Also provides broad spectrum SPF 20 protection and fine line smoothing. Discover all Age Control products at www.ahavaus.com


EDiTORiAL THE CHANGING FACE OF MEDIA We are so happy to be back once again at the Breakers in Palm Beach for the Personal Care Products Council annual meeting. While it is nice to change things up, The Breakers is eminently manageable as is Palm Beach—and both are very accessible—thank God for small favors. It is of great interest to me to see how the media landscape continues to evolve with more social media and online participants. We are, in my opinion, nearing the tipping point. One does not need to be a rocket scientist to see how things have changed for us in the media, as well as for our clients. One need only experience the Monday morning Super Bowl commercial hangover to see the dearth in creativity and wonder where it has gone. Perhaps playing it safe is the new norm. Since we in the beauty business are seen at the cutting-edge of product ad creative, perhaps we need to drill down further on how to keep the creative message fresh and robust as we adapt to the brave new media.

George Ledes President and CEO

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THEBEAUTYBIZ KATE SOMERVILLE SKIN CARE AT BG

Kate Somerville Skin Care’s Michelle Taylor and Kate Somerville (r.) with Bergdorf Goodman’s Pat Saxby

Kate Somerville and her team of executives from Kate Somerville Skin Care arrived at New York City’s Bergdorf Goodman recently for the launch of the brand on the retailer’s beauty floor. Michelle Taylor, Chief Executive Officer of Kate Somerville Skin Care, expressed the importance of the brand’s availability at Bergdorf Goodman. “We had not developed a presence for Kate Somerville Skin Care in the New York metro area. Our partnership with Bergdorf Goodman completes our strategy of awareness in the northeast US for Kate Somerville Skin Care.” The entire Kate Somerville Skin Care line is available at Bergdorf Goodman, as well as Kateceuticals, which is exclusive to this retailer and at all Neiman Marcus stores. “Bergdorf Goodman now joins with Neiman Marcus, which is an amazing partner,” Ms. Taylor affirmed. Elizabeth Secrest, Bergdorf Goodman’s Beauty Buyer, shared that Kate Somerville Skin Care is “a California-based brand with an A-list Los Angeles following. We believe Kate Somerville has amazing, trend-setting products, and our job is to bring the best of the best to Bergdorf Goodman.” “We try to figure out what the Bergdorf Goodman customer is looking for and add that to the mix,” Ms. Secrest continued. “Kate’s brand is niche at an aspirational price point. It is targeted to young professionals and complements our fifth floor contemporary fashion department.” Ms. Somerville made a personal appearance at the gala champagne reception for the Kate Somerville Skin Care collection. It attracted many new customers, as well as Ms. Somerville’s devoted fans, creating Ms. Saxby with Bergdorf Goodman’s Felicia Walker-Benson, the store’s new excitement on the beauty floor. “It’s important to meet the face behind a brand,” explained Bergdorf Social Media Editor Goodman’s Pat Saxby, Vice President/DMM Cosmetics. “A personal appearance by that beauty authority is good exposure for the Interview with PZ Cussons’ brand, and a PA on Maggie Ciafardini any floor is good for the entire store.” Maggie Ciafardini “Customers love to Napoleon Perdis launches ask questions of a at Neiman Marcus and beauty authority to Bergdorf Goodman learn about the technology that drives a Napoleon Perdis at Neiman Marcus brand,” Ms. Saxby noted. “They expect that A Walk On The Line Side Bergdorf Goodman With Amore Pacific’s carries the best of the Bradley Horowitz Ms. Somerville and Ms. Taylor (r.) join Bergdorf Amore Pacific’s best.” BF Goodman’s Tracy Margolies at the new Kate Somerville

MARCH

Esther Dong and Bradley Horowitz

Skin Care installation on the beauty floor.

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Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.

www.givaudan.com


BEAUTY FASHION

®

PRESIDENT AND CEO

GEORGE LEDES

gledes@beautyfashion.com EDITOR

ADELAIDE P. FARAH

DIRECTORY EDITOR

afarah@beautyfashion.com

CONTRIBUTING EDITOR

DIANE ROOT GEOFF WEISS

ADVERTISING DIRECTOR

DEBRA DAVIS

CONTRIBUTING EDITOR

HOWARD BIEGEL

hbiegel@beautyfashion.com

JOHN G. LEDES JAMES MCLERNON

PUBLISHER AND EDITOR EMERITUS ART DIRECTOR

gweiss@cosmeticworld.com

jmclernon@beautyfashion.com

PHOTOGRAPHER

ddavis@beautyfashion.com

ERIC MICHELSON

EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246

www.beautyfashion.com www.cosmeticworld.com

BEAUTY FASHION EVENTS CALENDAR SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro

(M) (P) (R) (S) (T)

Meeting Press Trip Reception Seminar Trade Show

ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.

2013 FEBRUARY 5

Cosmetic Executive Women Hot Off the Press: Trend Spotting Harmonie Club • NYC Members Only (646) 929-8026 www.cew.org

FEBRUARY 6 - 7

PCD (Packaging of Perfumes, Cosmetics & Design) 2013 Espace Champerret • Paris France (T) www.pcd-congress.com

FEBRUARY 12

James E. Marshall OCD Foundation Beyond Beauty Dinner Honoring IFF’s Nicolas Mirzayantz and Amway’s George Calvert, Ph.D. Union League Club • NYC 6:00 PM (B) (TA) (608) 845-3664

FEBRUARY 24 - 27

Beauty & Wellness Exchange Ritz-Carlton • Half Moon Bay CA (T) (203) 202-2576 www.exchangeevents.com/beauty

FEBRUARY 25 - 27

Personal Care Products Council Annual Meeting The Breakers • Palm Beach FL (M) (202) 331-1770 www.personalcarecouncil.org

MARCH 2 - 3

The Makeup Show LA California Market Center Los Angeles CA (T) (TA) www.themakeupshow.com

MARCH 6

Cosmetic Executive Women Beauty Insiders’ Choice Awards Product Demo Metropolitan Pavilion • NYC 6:00 PM Members Only (646) 929-8026 www.cew.org

MARCH 8 - 11

Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com

MARCH 15 - 17

Beauty International Dusseldorf Germany (T) (312) 781-5185 www.mdna.com Cosmetic Executive Women Women & Men in Beauty Series West Coast: Hair Innovators with Frederic Fekkai, Hershberger’s Sally Hershberger & Ouidad Founder Ouidad Fairmont Miramar Hotel • Santa Monica CA 6:00 PM (R) (S) (TA) (646) 929-8026 www.cew.org

APRIL 18

Cosmetic Executive Women Women & Men in Beauty Series New York: The Estée Lauder Companies’ Dream Team: Beauty Product Innovators with MAC’s Jennifer Balbier, Estée Lauder & Tom Ford Beauty’s Anne Carullo, & Estée Lauder’s Karyn Khoury Harmonie Club • NYC 5:30 PM (R) (TA) (646) 929-8026 www.cew.org

APRIL 20 - 23

NACDS Annual Meeting The Breakers • Palm Beach FL (M) (703) 549-3001 www.nacds.org

APRIL 23 - 24

Luxe Pack Shanghai Shanghai International Convention Center Shanghai China (T) www.luxepack.com

10

Fashion Group International Beauty Symposium Hilton Hotel • NYC 11:15 AM (TA) (212) 302-5511 www.fgi.org

APRIL 30

Pratt Institute Art of Packaging Award Gala Honoring Veronique Gabai-Pinsky and Aramis & Designer Fragrances, Benefiting the Marc Rosen Scholarship & Education Fund for Packaging by Design at Pratt Institute University Club • NYC 6:30 PM Reception, Dinner (A) (TA) (212) 925-2507

MAY 5 - 6

MARCH 21

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The Makeup Show NYC Metropolitan Pavilion • NYC (T) (TA) www.themakeupshow.com

MAY 12 - 16

TFWA Asia Pacific Singapore (T)

MAY 15 - 16

Luxe Pack New York Metropolitan Pavilion • NYC (T) (212) 274-8508 www.luxepack.com

MAY 17

Cosmetic Executive Women Beauty Insiders Choice Awards Luncheon Waldorf-Astoria • NYC 11:00 AM (A) (R) (646) 929-8026 www.cew.org

JUNE 5

Cosmetics & Fragrance Marketing and Management Capstone Presentations & Graduation Reception (Class of 2013) FIT • NYC 5:00 PM Open to the Public (TA) (212) 217-4319 cfmmrsvp@fitnyc.edu

JUNE 9 - 10

The Makeup Show Chicago Venue One • Chicago IL (T) (TA) www.themakeupshow.com


JUNE 18 – 20, 2013 Jacob K. Javits Convention Center

New York, NY

NEW Ideas

NEW

Programs

NEW

Prospects

SURPRISE! There’s so much and so many you don’t know. And, you don’t know what you’ve missed if you’re not there. Come find out what’s new, who’s new, and everyone you DON’T know. Visit www.hbaexpo.com: View a full conference agenda featuring tracks focusing on: natural & sustainable sourcing, innovations in brand development, packaging presented by IOPP, and skincare trends. View an exhibitor directory that features innovative suppliers of everything from ingredients to marketing and packaging design solutions. And then there is nothing left to do but REGISTER TO ATTEND.

www.hbaexpo.com


CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

Marc Rosen marc@mra-nyc.com

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Germany Heide Kuhn-Winkler info@hkw-pressoffice.de Fax: 011-49-621-400-6065

Spain Julia Rossi juliarossi@hotmail.es

REGIONAL COLUMNISTS

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com

South Florida Kay Renz kayrenzpr@aol.com


THEBEAUTYBIZ

THEBEAUTYBIZ

INDUSTRY EAR

Serge Jureidini

Bhavesh Shah

Serge Jureidini has been named Chief Executive Officer and President of Arcade Marketing. Mr. Jureidini will also serve as a Director on Arcade Marketing’s Board of Directors. He was formerly President of the Lancôme division of L’Oréal USA. Mr. Jureidini fills the position left vacant by the unexpected passing of Debra Leipman-Yale. Firmenich has appointed Bhavesh Shah, Group Vice President, Chief Purchasing Officer for the Company’s Direction Générale. In this capacity, Mr. Shah remains fully accountable for the Group’s Purchasing organization, while ensuring it is integrated at the highest level into the Company’s corporate strategy.

The Fragrance Foundation will hold its Awards 2013 on June 12 at 6 PM at Alice Tully Hall in New York City. Dennis Curran will helm P&G Prestige North America as President. He succeeds Don Loftus who will retire April 1, 2013 after more than 12 years at P&G. Mr. Curran most recently led P&G’s corporate business at CVS pharmacy.

Stanislas Archambault

Stanislas Archambault has been promoted to Chief Executive Officer of InterParfums Luxury Brands. Mr. Archambault has served as Managing Director of the company since its inception in 2010. InterParfums Luxury Brands is a subsidiary of Inter Parfums SA in France.

Napoleon Perdis at the launch of his signature range at Neiman Marcus/Beverly Hills

Napoleon Perdis has launched his signature range at select Neiman Marcus stores and at neimanmarcusus. com. Later this month, Mr. Perdis will bring his full signature line to Bergdorf Goodman and bergdorfgoodman. com as well. Lancôme has announced a collaboration with Designer Alber Elbaz. The Lancôme Alber Elbaz collection will be unveiled worldwide on June 15, 2013. In a review of video consumption trends among women, Total Beauty Media Group reports that 87% of women view videos online, 47% of An illustration cele- whom tune in for up to 10 minutes per brating the Lancôme day. The majority of women surveyed and Alber Elbaz view online video from a desktop partnership computer with a smaller percentage turning to smartphones and tablets. Women with incomes below $25,000 are more likely to substitute online video for cable TV and movie-going compared to high-income earners. Steiner Leisure, owner of Bliss, participated in the 2nd annual NASDAQ “Fit Week,” with bell ceremonies featuring NASDAQ-listed companies that help Americans lead healthier lifestyles. Bliss President Mike Indursky rang the opening bell during “Fit Week.”

Carlos Benaim has been recognized by International Flavors & Fragrances (IFF) as Master Perfumer. This is the first designation of a Master Perfumer at IFF and acknowledges Mr. Benaim’s cumulative performance and leadership over the course of his 45-year career at the company.

Bliss’ President Mike Indursky rings the opening bell at NASDAQ during “Fit Week.”

Carlos Benaim

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INDUSTRY EAR The 29 th edition of Michael Edwards’ Fragrances of the World lists over 8,500 fragrances, 1,330 of which were launched in 2012. For more information, visit the p u b l i c a t i o n ’s W e b s i t e a t fragrancesoftheworld.com.

The 29 edition of Fragrances of the World by Michael Edwards th

Albéa, an affiliate of Sun European Partners LLP, has completed the acquisition of Rexam Personal Care, Cosmetics division. Gillian Gorman Round will guide Lucky magazine’s business model in her new role as General Manager. Ms. Round will oversee both its editorial and business functions and will report to Condé Nast’s President Bob Sauerberg.

Symrise has pooled its expertise in fresh taste and cooling care under the umbrella title “think mint®.”

Inter Parfums, Inc. has entered into a ten-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill Limited brand. The agreement commences April 3, 2013. Gillian Gorman Round

The 11 th edition of COSMEETING Paris, the professional tradeshow for cosmetics and perfume, will be held September 9, 10 and 11 in Paris.

L’Oréal USA has launched forgirlsinscience.org, a Web site designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M.).

According to Kline, the sale of professional nail-care products increased over 25% globally in 2012.

Marie Claire has appointed Byron Regej as Design Director, Erin Flaherty has been promoted to Beauty & Health Director, and Whitney Joiner has joined the magazine as Senior Editor.

Colour Couture was selected as the Honest Beauty Breakout Brand of the Year at the recent HBA Global Digital event. The Honest Beauty blog is part of the HBA Global events Web site. The next HBA Global Expo & Conference will take place June 18-20, 2013, at New York City’s Javits Center.

The NPD Group, Inc. reports that while friends/family recommendations and sampling are still the leading purchase influencers for women looking to buy anti-aging facial skincare products, online sources made more of an impact in 2012 than in 2010.

William R. Hearst III was elected Board Chairman of the Hearst Corporation. Mr. Hearst is a grandson of the company’s founder, William Randolph Hearst.

The rivalry between The New York Times and The Wall Street Journal extended to fashion last fall when WSJ Editor Deborah Needleman moved in the same capacity to The New York Times magazine’s T editions. Ms. Needleman’s successor at WSJ—which appears monthly in the newspaper’s weekend edition—is former Harper’s BAZAAR Executive Editor Kristina O’Neill. Steve Cohn, Editor in Chief, Media Industry Newsletter

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2013. Title

Feb. 2013

Feb. 2012

% of Diff.

YTD 2013

YTD 2012

% of Diff.

Allure

116.69

89.12

30.94

173.03

129.95

33.15

Cosmopolitan

106.89

97.61

9.51

156.11

148.67

5.00

Elle

156.98

118.35

32.64

219.61

185.42

18.44

Glamour

89.60

79.49

12.72

130.30

107.45

21.27

Harper’s Bazaar

121.76

93.92

29.64

121.76

93.92

29.64

InStyle

130.77

119.60

9.34

197.78

184.81

7.02

Lucky

42.04

43.45

-3.25

73.20

68.75

6.47

Marie Claire

84.04

71.06

18.27

114.04

107.39

6.19

Vogue

167.48

138.18

21.20

215.12

195.17

10.22

W

88.33

77.00

14.71

117.35

106.00

10.71

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AT-COUNTER

GURWITCH PRODUCTS

G

urwitch Products’ Claudia Poccia, President and Chief Executive Officer, invited Beauty Fashion to tour retailers in New York City where the company’s brands, Laura Mercier and RéVive, are distributed. The Laura Mercier brand is at Bloomingdale’s, Bergdorf Goodman, Saks Fifth Avenue, Lord & Taylor, Henri Bendel and Sephora. RéVive is in Bergdorf Goodman, Saks Fifth Avenue and Barneys New York. When Ms. Poccia arrived at Gurwitch Products over two years ago, her objective was to build a portfolio of prestige beauty businesses across all categories. Her intent was to make sure everything that touches the consumer—the brand experience, point-of-sale, the products and their presentation—remain “very much grounded in their original concept.” Ms. Poccia states, “In order to achieve those objectives, I had to focus on building the right infrastructure that would take us from an entrepreneurial operating model, to one that can support a business of scale which can expand into other markets and continue to support the business as it grows” “Laura Mercier, our flagship brand, is grounded in the artisanal perspective, since Laura Mercier is both an Artist and a Makeup Artist. Dr. Gregory Brown, the founder of RéVive, is a Plastic Surgeon, so that brand is grounded in science and the efficacy of the products on the skin. Everything we do at Gurwitch Products must be faithful to each of these founders’ points of view.” Ms. Poccia believes that the “retail counter is the soul of these brands. The people who touch the consumer are our brand ambassadors. They must feel absolutely connected to their brands to make sure they bring them to life for the customer.” Before she joined Gurwitch Products, Ms. Poccia became a “secret shopper,” visiting 25 Laura Mercier counters in different countries around the world. “At each point-of-sale, the Artist saw me through a different lens in a different look from classic to edgier. They were not cookie-cutter experiences for me, and I determined that this was the heart of what the Laura Mercier brand is all about. Laura always says, ‘What makes you unique makes you beautiful.’”

It is Gurwitch Products’ Chief Marketing Officer Ellen Greenwald’s mission to interpret each brand’s message for the consumer. “For the Laura Mercier brand, it is most important to have a visual message at-counter that represents a color collection so it is easy for the customer to be drawn in. She must understand our message at that moment to be engaged.” Ms. Greenwald interprets Ms. Mercier’s vision and how she sees color trends in each collection. “We do four collections a year and some newness for the Flawless Face each year. We sometimes offer special collections for each of our retail partners as well.” For RéVive, she explains, “the message must be very clean visually when a customer visits the counter. The messaging for the collection of products must be clear and concise to help the customer decide what is right for her. Of course, we do have a person at the counter to help her.” Ms. Poccia declared that the sales team under the direction of Dee Dee Parks, Senior Vice President of Sales for Laura Mercier and RéVive, has maintained the heritage of each brand. “Dee Dee has consistently grown the Laura Mercier business high double digits. On RéVive, Dee Dee had the foresight to establish a sales organization that could elevate the brand and effectively communicate the brand’s distinct point of difference. RéVive is running strong high single digits.” Ms. Poccia and her team determined what experience the consumer is looking for in each of their retail partners and then collaborated with those retailers to strategize how to interpret Laura Mercier’s and RéVive’s messages in-store. “We don’t consider our retail partners as distribution channels, but rather as co-branding partners. Some retailers are right for one brand but not for the other, or some are right for both. At the heart of our company is the consumer and how we can build a relationship between them and our Artists and Estheticians at-counter.” Globally, Laura Mercier is in about 1,400 doors, and RéVive is in 300 doors. “The Founders of the brands are very involved,” she

Branching With Claudia Poccia, Ellen Greenwald, Dee Dee Parks And Their Team In New York City

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AT-COUNTER

A Walk On The Line Side...With


A Walk On The Line Side...With

GURWITCH PRODUCTS

continued. “Mark [Gearing, Vice President Sales at RéVive] and Ellen collaborate with Dr. Brown on how to communicate the brand’s message and positioning so the science is not intimidating to the customer. Greg is a Plastic Surgeon, but he is also an Artist and a Sculptor who sees art from a linear, scientific point of view, as well as through an artist’s lens.” “Laura is first and foremost an Artist, so she comes to her brand from a conceptual ideation. Ellen spends a lot of time with Laura, Bob Luzzi and me to brainstorm for upcoming collections that are planned 18 to 24 months in advance.” Ms. Poccia shared, “Laura adores Dee Dee and is so proud of how she has evolved with the brand.” Ms. Parks divulged that she joined Laura Mercier in 1996 as one of the first employees. “In the field, there are a lot of people that have been around since the beginning. It has been exciting for us to watch the brand’s progression, and we want to part of Claudia’s vision for the future.”

10:00 AM: Lord & Taylor New York City, New York

Lord & Taylor’s Abigail Rogado, Sally Shaw (c.) and Blair Bloedorn (3rd r.) with Laura Mercier’s Christine Labo, Joanne Chase, Ismael Ortiz and Gurwitch Products’ Claudia Poccia, Dee Dee Parks and Ellen Greenwald

Ms. Parks, Ms. Chase, Mr. Ortiz, Ms. Poccia (3rd r.) and Ms. Labo (r.) join Laura Mercier’s Star Welch and Minna McCaskey. F EB R U A RY 2 0 1 3 /

“We opened Lord & Taylor in the fall of 2009,” informed Laura Mercier’s Joanne Chase, Vice President Sales East. “It brought us a customer from Midtown Manhattan, which has meant great business for us. Lord & Taylor is a wonderful partner and has been so supportive of our business.” “Each retailer has its point of view, and at Lord & Taylor,” Ms. Chase explained, “we focus on our foundation category. We have a great team here, and our business is on fire.” Ms. Parks agreed, adding that the Artists “make the magic happen every single day. I am incredibly proud of this team and grateful for the support they receive from Lord & Taylor’s management.” Lord & Taylor’s Cosmetics Buyer, Sally Shaw reported, “Our Partnership with Laura Mercier is terrific. It’s one of the best partnerships we have. It is a delight to work with everyone at Laura Mercier.” “When it came time to open the counter,” Ms. Chase noted, “we worked with the Lord & Taylor team led by Barbara Zinn-Moore to pick the best location. We got the perfect spot right in the middle of the floor on the main aisle.” She complimented the Business Manager Ismael Ortiz “who is picking up rank every day.” At Lord and Taylor, Account Executive Christine Labo also praised Mr. Ortiz who “is always focused on what he needs to do to make the numbers. There is a healthy amount of competition at the counter, as well as a healthy love of service and of selling. Ismael’s team considers the Laura Mercier counter as part of their family, and that is communicated to the customer.” “It is critical to make sure that Laura’s message is being cascaded through the organization,” Ms. Parks expressed. “We achieve that through our amazing Education Department, led by Jeffrey Tasker and Thomas Charles. The strategy is to train and develop all of our artists on Laura’s philosophy.” “We have an incredible field force, many of whom have been with the brand since the beginning. They have an amazing passion and dedication to Laura Mercier, and that energy transfers to the teams at the counters. That is where the passion is, and where the magic happens.” Ms. Parks gives credit to Laura Mercier for helping to establish that culture. “Laura spent many years in the stores doing personal appearances, so she knows a lot of our Makeup Artists at the counter. This creates an authentic love for the brand, which the Artists communicate to their customers.” “It is important that the Laura Mercier experience atcounter is consistent around the world,” Ms. Poccia affirmed. “The basic tenets of the brand must be communicated consistently on a global level, taking into consid16

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A Walk On The Line Side...With

GURWITCH PRODUCTS

eration local market and cultural nuances. This year, Laura will be spending a great amount of time in the US with all of the Trainers and Artists to make sure we are crisp, consistent and are on-point while maintaining the creative artistry.” “Laura rarely comments on color,” advises Ms. Parks. “Instead, she focuses on the skin and making sure that the foundation looks as natural and flawless as possible. She empowers the Artists to create their own looks, based on the guidelines she has given them. The look depends on what each Artist sees in a woman to bring out her inner beauty.” She informs that Ms. Mercier likes to visit counters, have breakfasts with the teams and share her sources of inspiration for her products. “That gives the Makeup Artists the opportunity to quote Laura’s ideas to their clients.” “Laura is a smart businesswoman,” Ms. Poccia shared. “But her passion is artistry, the people and the team. That makes a huge point of difference for the brand. For Laura, it isn’t about making sales; it’s about making the customer happy, so that the sale happens naturally.”

10:30 AM: Sephora 597 Fifth Avenue

Ms. Parks declares that “Sephora has been an incredible partner to Laura Mercier. We were one of the first beauty prestige brands to join Sephora eight years ago, and they have been so supportive. You can see by our space that they have taken good care of us. We call it ‘Hollywood and Vine.’ It’s right in the middle of the store and positioned near the Makeup Studio where we can take our products and apply makeup to a customer.” “We have a separate national field force that is specific to Sephora,” she noted. “Laura Mercier’s Account Executive for the East Coast, Stephanie DeNicola and Heidi Romano, Laura Mercier’s Account Manager for Metro New York are key to our business with Sephora in New York City, which is running double-digit increases. They oversee all of the stores, train the Cast Members and execute special events.” Ms. DeNicola maintains the secret to their success is first, to “make sure we have fun. We always bring Laura Mercier to life at our gondolas and in our education. We never forget our roots and always refer to the ‘Flawless Face,’ no matter what we are presenting that is new and exciting.” Ms. Romano credits the great space and locations for Laura Mercier at Sephora with business that is based on excellent education of the Cast Members. “Having been with Laura Mercier for six years, the Cast Members know me, and I love to share my passion for the brand with all of them.”

11:30 AM: Saks Fifth Avenue

Sephora’s Jojo Colon (c.) holds a holiday gift presented by Laura Mercier’s Stephanie DeNicola, Ms. Parks, Ms. Poccia and Heidi Romano.

RéVive’s Shelly Goldy, Marina Karapetyan and RéVive’s Mark Gearing

Ms. DeNicola, Ms. Chase, Ms. Colon, Ms. Greenwald and Ms. Poccia highlight the central location of Laura Mercier’s counter at Sephora.

“RéVive has been with Saks for over a decade, and it is a very important account for us,” reported Mr. Gearing. “They are an extremely supportive partner that allows us to try new concepts. For instance, last May, we initiated a Moisturizer Exchange where we gifted our best-selling Moisturizing Renewal Cream in return for any moisturizer they were currently using. And most recently executed (Continued on page 37)

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The Brand Adds Olay Fresh Effects To Its Beauty Breakthroughs

Sun protection, 24-hour hydration and a splash of color are provided with {BB Cream!}Skin Perfecting Tinted Moisturizer with Sunscreen SPF 15. The Fresh & Flawless product conceals blotches and imperfections, while delivering instant coverage. It is available for $12.99. {Shine, Shine Go Away!} Shine Minimizing Cleanser deep cleans and purifies. Olay Fresh & Deep has all of the purifying power of a mask with the fresh feel of a daily cleanser. Rinsing removes twice as much dirt, oil and makeup than basic cleansing. It is $6.99. Olay Fresh & Fantastic refreshes and revitalizes with micro-beads. {Bead Me Up!} Exfoliating Cleanser produces foaming bubbles and exfoliating micro-beads to softly scrub the way to a beautifully fresh, healthy look. It is $6.99. {S’Wipe Out!} Refreshing Make-Up Removal Cloths offers quick and easy cleansing. Olay Fresh & Swift oilfree, pre-moistened cloths with cottony-soft pockets lift away dirt and makeup—even waterproof mascara—in a jiffy. It is priced at $4.99. The Fresh Effects collection is available now wherever Olay products are sold. The best-selling Regenerist Micro-Sculpting Cream has been reformulated with Olay’s Skin Energizing Technology. Based on Cellular BioEnergetics research, the refor-

The new Olay Fresh Effects collection

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rocter & Gamble not only celebrated its 175th anniversary, but also Olay’s 60 th, during which the brand fêted P&G’s history of skincare innovation and looked to the future for breakthroughs yet to come. Olay started as an anti-aging brand, but there is now a full range of products to meet a variety of needs: basic cleansing, hydration, acne, UV protection, dark circles, discoloration and even facial hair removal. Moving into its 61st year, Olay targets millennials for its new Fresh Effects, the next generation of skincare. Fresh Effects’ full line of skincare products gives millennials everything they want and none of what they don’t. {Va-Va-Vivid!} Powered Contour Cleansing System delivers 400% better cleansing than just the basics. The Fresh & Fearless power brush gets around the T-zone, hairline and nose with super-soft bristles for a healthylooking glow. It is priced at $12.99. {Long Live Moisture!} Satin Finish Lotion produces lightweight moisture. Olay’s Fresh & Feather-light delivers all of the rich hydration of a lotion with the feel of a gel. The shine vanishes and the skin stays soft and smooth for up to 24 hours. It is priced $12.99. F EB R U A RY 2 0 1 3 /

Olay Regenerist Micro-Sculpting Cream has been reformulated with new technology.

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THELATESTLAUNCHES

OLAY’S HISTORY OF SUCCESS


mulation contains Advanced Amino Peptide Complex to help fight the look of skin fatigue and accelerate the appearance of anti-aging results. The new Olay Regenerist Micro-Sculpting Cream contains olivem, an olive oil derivative to increase the penetration of anti-aging ingredients into the skin’s stratum corneum. Niacinamide or vitamin B3 is included to help maintain the skin’s moisture barrier and increase natural exfoliation rates in the skin’s surface. PalKTTKS, a fragment of a collagen molecule is in the mix to enhance the formulation into the stratum corneum. A second new ingredient, Hydra-firming Complex, is a mix of lys’lastine, glycerin and hyaluronic acid that combines with humectants to deliver intense moisturization. New Olay Regenerist Micro-Sculpting Cream is priced at $24.99. Olay Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo offers an eye cream and lash serum with a dual applicator to provide 360º eyecare. It treats lids, lines and lashes that contribute to visibly softer-looking lines, firmer skin around the eyes and thicker lashes.

Olay Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo F EB R U A RY 2 0 1 3 /

The Olay Professional Pro-X Even Skin Tone regimen helps correct the look of four years of dark spots in four weeks.

The Eye Cream is driven by Skin Energizing Technology, which contains a complex of Advanced Amino Peptide Complex with olivem and lys’lastine to energize surface skin turnover, plump the skin and improve its firmness. The Lash Serum contains fast-absorbing, lightweight glycerin to moisturize and coat lashes from base to tip. Olay Micro-Sculpting Eye Cream & Lash Serum Duo is available for $24.99. New Olay Professional Pro-X Even Skin Tone is a clinically-tested regimen that addresses the five causes of uneven skin tone. Each product contains one or more of the following ingredients: phlorogine, niacinamide, NetDG, N-acetyl glucosamine and sepiwhite to help restore even skin tone. The regimen consists of Olay Pro-X Even Skin Tone Spot Facing Treatment, Olay Pro-X Even Skin Tone Brightening Renewal Cream, Olay Pro-X Even Skin Tone AntiOxidant Sunscreen Sheer Daily Moisturizer Broad Spectrum SPF 35, Olay Pro-X Even Skin Tone Skin Brightening Protocol and Olay Pro-X Even Skin Tone Tone Correcting Protocol. The Olay Professional Pro-X Even Skin Tone Regimen is priced at about $39.99 to $44.00 for each treatment or kit. All of these introductions can be found wherever Olay products are sold. BF 19

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Scents with Heart

Scents with Heart A Valentine’s Day Bouquet

A Valentine’s Day Bouquet

CORAL JEWEL Judith Leiber Exotic Coral is a new fragrance from Palm Beach Beauté, LLC that is launching in April 2013. Inspired by the brilliant and magical stone, the scent captures the jewel’s luxury and elegance.

Judith Leiber Exotic Coral will be available in April 2013.

A fresh, fruity, floral oriental, Judith Leiber Exotic Coral opens on a top note of clementine, key lime, rum and sea breeze accord. Its middle note of jasmine petals, violet leaves and tiare flower is based on a drydown of sandalwood, coconut milk and heliotrope. Judith Leiber Exotic Coral is presented in a vibrant coral translucent glass bottle structured like an iconic Judith Leiber handbag. Cut crystals and iridescent silver accents embellish the bottle and suggest the luxury of Judith Leiber. The Judith Leiber Exotic Coral collection includes a 1.3-oz. Eau de Parfum for $115.00 and a 2.5-oz. size for $175.00. BF F EB R U A RY 2 0 1 3 /

SCENT STARS SHINE AT CHANEL

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n 1932, Gabrielle Chanel dazzled Paris with her first designer diamond jewelry collection, presented in her apartments at 29, Faubourg Saint-Honoré. Her jewels in the shapes of comets, stars, crescent moons and suns, were suggested by the lights that shone at night in Paris. Now CHANEL has created a new interpretation of those jewels with the launch of the Bijoux de Diamants collection called 1932. As a partner to this collection, CHANEL’s Master Perfumer, Jacques Polge, created 1932, the latest addition CHANEL’s 1932, the to his Les Exclusifs fragrance lineup. latest addition to the Like the jewelry collections, Les Exclu- Les Exclusifs line-up commemorates sifs De CHANEL feature exceptional Coco Chanel’s first jewelry collection ingredients and innovative structures. The 1932 fragrance opens on a top launched in 1932. note of pear and grapefruit. Its heart of jasmine dries down to a base of suede and fur. It comes in a 2.5-oz. size for $130.00 and 6.8 oz., $210.00. The fresh, masculine Allure Homme Sport Eau Extrême and Allure Homme Sport are now presented in new 5-oz. sizes. Along with Allure Homme Sport Eau Extrême Eau de Toilette Concentrée in 3.4 oz. for $84.00, its 5-oz. size is $115.00. Allure Homme Sport Eau de Toilette in 3.4 oz. is $80.00, and the new 5-oz. size is $110.00. Allure Homme Sport The trio of CHANEL’s Chance fraEau Extrême grances has also added another size. Chance, Chance Eau Fraîche and Chance Eau Tendre come in a limited-edition 5-oz. size for $115.00. They are joined by Chance, Chance Eau Fraîche and Chance Eau Tendre in 6.8-oz. sizes of Body Moisture, each priced at $50.00. For Valentine’s Day, the fragrances and their complementary Body Moisture can be customized in limited-edition sets. All of these CHANEL products are available now at specialty stores and at chanel.com. BF

The limited-edition sizes of Chance, Chance Eau Fraîche and Chance Eau Tendre

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Scents with Heart

Scents with Heart A Valentine’s Day Bouquet

A Valentine’s Day Bouquet

A STATEMENT OF GRACE AND BEAUTY Ivanka Trump’s New Fragrance While Ivanka Trump has many products in the fashion and lifestyle categories, IVANKA TRUMP is her first fragrance. The scent, launched by Five Star/Perfumania Holdings, is an interpretation of Ms. Trump’s strength in grace and beauty. “I wanted my fragrance to stand the test of time. I wanted a fragrance that transitions from day to night and has a bold youthfulness with a modern twist,” Ms. Trump informed. She sees a “sophisticated and fashionable woman” as the customer for her fragrance. She worked with Givaudan’s Perfumer Marypierre Julien and Parlux, Ltd.’s Fragrance Developer Jennifer Mullarkey, and was very involved in every aspect of the fragrance’s development. “I enjoy wearing fragrance every day and always find myself searching for the one signature scent that reflects the things I love,” Ms. Trump disclosed. “For this reason, I wanted to create an elegant fragrance for women with notes of some of my favorite scents, such as rose and jasmine.” The Ivanka Trump fragrance opens on a note of Italian bergamot, apple, pineapple and pink peppercorn. Its heart of jasmine, rose and peach blossom is based on a drydown of patchouli, amber, vanilla and cedarwood. It is presented in a bottle, created by Lance McGregor, that combines the design elements of classic Art Deco.

Its perfectly edged cap is accented with a sophisticated yet understated gold signature plaque. The fragrance comes in a 1.7-oz. Eau de Parfum for $62.00 and 3.4 oz.for $78.00. They are joined by a 6-oz. Body Lotion for $35.00. The collection premiered at Macy’s and is now also at other major department stores nationwide. The launch of the Ivanka Trump fragrance is supported by an advertising campaign shot by Douglas Friedman. It features the image of the elegant, thoughtful and striking Ivanka Trump as she overlooks the urban canyon of Fifth Avenue as the sun sets in the west.

Ivanka Trump conveys an air of confidence and grace in the advertisement for her eponymous scent.

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Parlux Fragrances’ Vice President Global Marketing, James Fine, reports that advertising for the Ivanka Trump fragrance will appear in March beauty and fashion magazines. Linda Levy, Chief Marketing Officer of Perfumania Holdings Inc. and Parlux Ltd., commented that “Ivanka exemplifies the entrepreneurial spirit. Along with her role as Executive Vice President of Development and Acquisitions for the Trump organization, Ivanka has also created lines of jewelry, sunglasses and outerwear.” BF


THELATESTLAUNCHES

Scents with Heart

Scents with Heart A Valentine’s Day Bouquet

A Valentine’s Day Bouquet

Seeing Is Believing

THE LIGHTNESS OF BEING T

hink of a light breeze on skin, wind-blown hair, a light from within, and getting a glow. These images suggest Forever Glowing by JLo. Inspired by Jennifer Lopez’s inner beauty and vibrant confidence, Forever Glowing by JLo is a sensual floral chypre that captures the soft warm glow of feminine skin in a sensual, sparkling way.

Coty Prestige has launched Forever Glowing by JLo.

The juice opens on a top note of saffron, white pepper and white honey. Its middle note of neroli, jasmine and suede is based on a drydown of toffee, vanilla and patchouli. The fragrance is presented in a bottle that reflects all of the elegance of Signature Glowing with its innovative light technology. The flacon is cylindrical in shape with frosted glass showcasing the lavender juice. When the atomizer is pressed, the 50-ml bottle illuminates the vertical glass facets to suggest a Baccarat drinking glass. The Mylar carton mimics the Forever Glowing design, but with a matte lavender finish. It is stamped with the logo, and an image of the bottle appears on the back panel. Forever Glowing by JLo Eau de Parfum comes in a 1-oz. size for $39.00 and 1.7 oz., $49.00. The scent is now available exclusively at Kohl’s department stores. BF F EB R U A RY 2 0 1 3 /

There is a mischievous game of hide-and-seek played by the new fragrance See By Chloé. This scent is draped in the natural elegance of her well-known sister, but she shines in her own light. The See By Chloé girl is playful, smiling, immersed in the moment, urban and self-confident. She arouses the unexpected and cultivates contrasts. She has a natural smile. Her bold and perfumed moods stir the air, dizzying those who look at her. See By Chloé is an addictive fragrance that awa k e n s t h e senses. Created by Robertet’s Perfumer, Michel Almairac, the new floral fragrance opens on a note of bergamot. Its heart of apple blossom and jasmine blends to a base of sandalwood and v a n i l l a . Th e juice, presented in a multifaceted bottle, is embellished with a silver ring outlining the pink letters of the See By Chloé logo. The flacon is t o p p e d by a cap featuring a See By Chloé is distributed by Coty Prestige. silver ring. See By Chloé Eau de Parfum comes in a 1.7-oz. size for $78.00 and 2.5 oz. for $98.00. They are joined by 5 oz. sizes of Body Lotion for $45.00 and Shower Gel, $40.00. The collection is available at all authorized Chloé retailers nationwide. The launch of See By Chloé is supported by a campaign starring Bette Franke. It was shot by Photographer Fabien Baron. BF

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A Valentine’s Day Bouquet

BLUE-CHIP

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he renowned fragrance house, Robert Piguet Parfums, launched its Nouvelle Collection, a line of historically inspired yet contemporary fragrances that are alongside its classic scents. The latest to join the Nouvelle Collection is Bois Bleu, an intense, woody scent with herbaceous and citrus accents. Like a gilt-edge stock or an A-list partygoer, Bois Bleu de Robert Piguet is a thoroughbred. Th e j u i c e , d e ve l o p e d by Givaudan’s Perfumer Aurélien Guichard, combines the iconic Piguet sophistication with modern refinement, offering an opulent scent for those not afraid to make a style statement. Bois Bleu is an addition to the classic fragrances Mr. Guichard has created for Robert Piguet Parfums. Bois Bleu de Robert Piguet opens with the warmth of rich woods perfectly balanced by crisp citrus and warm herbs. The top note of fresh bergamot lends a Robert Piguet Parfums presents Bois Bleu de Robert Piguet. citrusy touch to join with cedrat and clary sage. Its hearty heart of violet and spiced nutmeg makes a hazy and seductive accord. The juice is based on an opulent presentation of mysterious sandalwood mingled with cedar and exotic vetiver for a warm and refined drydown. The new Bois Bleu de Robert Piguet comes in a 3.4 oz. size for BF $150.00. It is currently available exclusively at Harrods. BoisBleu_ad.indd 1

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Scents with Heart

Scents with Heart A Valentine’s Day Bouquet


THELATESTLAUNCHES

EYE-OPENERS

BALENCIAGA: THE BLOOM IS ON L’EAU ROSE

Scents with Heart A Valentine’s Day Bouquet

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n what might be described as a perfect pairing—like champagne and strawberries, wine and cheese, or rosé and bouillabaisse—Balenciaga’s newest nosegay pairs the House’s signature violet with rose. Created by Perfumer Olivier Polge, it is the third fragrance in the Balenciaga perfumed dynasty. L’Eau Rose was preceded by Balenciaga Paris and L’Essence, both Mr. Polge’s creations.

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rom versatile color sticks that make the eyes sparkle to revolutionary gel eyeliners that add stunning definition, Laura Mercier’s “The Eyes Have It” collection will make heads turn.

Laura Mercier Caviar Stick Eye Colour

Scents with Heart A Valentine’s Day Bouquet

Balenciaga Paris’s L’Eau Rose is distributed by Coty Prestige.

There are eight new shades of Laura Mercier Caviar Stick Eye Colour. The long-wearing, water-resistant creamy shadow has an innovative, lightweight texture that adheres to the eyelid leaving an even finish.

While L’Eau Rose’s predecessors revolved around the violet as their olfactory thread, this time around the violet is joined by a youthful accord of green pear and blackberry. A modern, vibrant rose, which gives its pink tint to the scent, is joined by violet and jasmine in the middle note. The juice dries down to a base of cedar, cypress, patchouli and iris. The fragrance is presented in Balenciaga’s emblematic glass bottle with beveled facets, topped by a matte black cap. L’Eau Rose also sparkles with spicy notes. Combined with energizing essences of cedar and cypress, it is redolent with a deep, intense undergrowth scent. The result: a magnetic and luminous fragrance. It is both passionate and thrilling—a joyful, light-as-a-spring-breeze scent made for today’s elegant and sensual woman. L’Eau Rose is available at Nordstrom and Balenciaga boutiques as of this month. It is priced at $90.00 for 1.7 oz. and at $115.00 for 2.5 oz. BF J A NU A RY 2 0 1 3 /

Laura Mercier Crème Eye Liner

New ultra-smooth, water-resistant Laura Mercier Crème Eye Liner offers ease of application. The formulation delivers a semi-matte, non-oily finish with full coverage in one stroke. Available in six colors, it is priced at $22.00. The Laura Mercier Angled Eye Liner Brush has been created to be used with the Crème Eye Liner. The angled tip allows users to reach over the top of the lashes for an effortless application. The shortened design reduces the distance between the user and the mirror to effect a more precise and flawless application. It is priced at $20.00. All of the new Laura Mercier products are available now at specialty stores and at lauramercier.com. BF

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THEBEAUTYBIZ

How To Maximize Sustainability While Driving Profitability Can environmentally responsible practices be compatible with the bottom line? Beauty Fashion asked leading executives on the supply side to comment on how they are following eco-friendly production methods and practicing sustainability while maintaining cost-effectiveness. Jill Belasco President and CEO CoScentrix Demand for sustainable components has started to bring pricing down in some categories, even overseas. At CoScentrix, we set up our new facility for eco-friendly manufacturing, knowing that it could add costs. However, we’ve found that by careful sourcing and strict management of our labor force, we’ve been able to keep our costs steady and have not had to raise prices for most of our clients.

Dr. Ferdinand Storp General Manager drom Fragrances The green movement began in Germany in the late 1970s. A lot of the current ecofriendly sustainability trends have therefore been transformed into regulatory norms and laws years ago— regulations which are stricter than in most other countries. Sustainability is not a fashionable option; it´s the law. And Germans tend to like rules and, on top of that, we follow them.

Christoph Gerberding President and Chief Executive Officer Fragrance Resources Fragrance Resources’ manufacturing practices are committed to the

environment. We are “Green” Certified and receive Renewable Energy Certificates based on our electricity usage. Our UV lighting is Energy Efficient Fluorescent and our fuel oil is Ultra Low Sulfur Diesel. We use no H20 in our manufacturing, and redistilled isopropyl alcohol cleans our tanks. The result..a better world for us all.

Cosimo Policastro Executive Vice President Fine Fragrances Givaudan We believe it is our responsibility to produce the fragrances we make each year without compromising the environment, health and well-being of our employees, or the communities in which we operate. We take a strategic approach and have identified four main drivers toward ecoefficiency. These drivers are: 1.) Including eco-efficiency information as part of our capital expenditure, 2.) Applying green chemistry principles, 3.) Utilizing experts to audit our largest sites to optimize use of utilities and 4.) Implementing an energy procurement strategy. As our sustainability program matures, we are moving away from simple collaboration with our customers on product-related projects to a much more comprehensive twoway dialogue regarding sustainability topics. These initiatives have resulted in tangible improvements to our production processes and, while our sustainability program is ambitious, we will continue to make the necesF EB R U A RY 2 0 1 3 /

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sary changes and investments to reach the goals and targets we have set for ourselves.

Christophe de Villeplée, VP Global Fine Fragrances and Beauty Care International Flavors & Fragrances We operate in a world of threatened natural resources and growing regulations. To assure continued business success, we must operate more efficiently. Examples include upgrading the electrical power factor on motors at our Holland facility and a heat recovery project in our Florida facility, reducing natural gas costs and shrinking our carbon footprint.

Michel Mane President Mane Americas The sustainable and responsible management of value chains require that all stakeholders involved work together to implement tools to optimize the ethical sourcing of our raw materials and the design and manufacturing processes of our products. Driving cost out of the business is not an end in itself; it is the consequence of how successful we are at delivering against the three sustainability pillars—social, environmental and equitable benefit-sharing. (Continued on page 43)

THEBEAUTYBIZ

SUPPLY-SIDE ECONOMICS


THEBEAUTYBIZ

A YOUNG PERFUMER AT

Linda Song Comments On Fragrance Creation As She Sees It “When people ask me about my profession, I get so Linda Song joined Givaudan as a Junior Perfumer in April 2012. A daughter of Korean immigrants, Ms. Song shares excited to discuss my work. I find that people may have that as a young girl, fragrance was not in the scope of had an abstract idea of fragrance, but now, with all of the information available on the Internet, it is more defined.” anything she knew. Faced with indifference on the part of some consumers After finishing her studies in biology and sciences, Ms. Song looked for a Master’s Degree program “where I towards fragrance, especially in developed regions like could expand my science knowledge without being the US, she believes it raises the question of how to reach purely in research.” After reading an article in The New out to them. “I have friends who don’t know about fraYork Times about a chemist who had patented a molecule grance or wear it unless they receive one as a gift. I know to be used in the beauty industry, “It sparked an idea as I others who are collectors, go online and research all they had not explored the marriage between science and can find out about scent.” “People often ask me ‘What is the best perfume?’ but beauty.” She researched different programs and discovered we don’t have an answer because it is a very personal ISIPCA (Institut Supérieur International du Parfum de la decision,” Ms. Song affirmed. “However, consumers can Cosmetique et de l’Aromatique Alimentaire), which is a smell quality. They can feel it when they wear a fratwo-year course. “As soon as we started smelling, I grance, and it makes a difference of whether they will couldn’t imagine this was actually a career path. With my buy it again or search for something else.” “The American consumer is exposed to so many different Asian background, expected careers include doctor or lawyer… a Perfumer pathway was just not on the radar!” smells, and she has what we call, a broad ‘universe of scent.’ So we need to be even more disruptive in Motivation and perseverance helped fragrance offerings to differentiate what is her to understand perfumery. “I am already on the market,” Ms. Song noted. “I lucky to have a wonderful mentor at see this as a great opportunity to be truly Givaudan in the great Perfumer, Olivier innovative, and even take a bit of risk in Gillotin, and I owe so much to him. Perintroducing new fragrance directions to a fumery can be mysterious and secretive, consumer who is interested in discovering but he has been so generous with his what is new. The niche category has influknowledge. I have been blessed as well enced consumer awareness and interest to to have access to the other great Perfumtry new fragrance themes, and find their ers at Givaudan who have been so open Linda Song own signature.” to share their knowledge and tremen“Fragrance used to scent environmental spaces can dous business experience.” “It is so important to listen to the opinions of your col- impact moods and bring another dimension to an experileagues and to learn from them. As I continue to build my ence,” Ms. Song informed. “There are so many scent client relationships, I am learning how everyone smells options, and we can use them to evoke an idea or a feeldifferently and the important role a common olfactive ing. For instance, when you go to an aquarium, why not make it smell more like the ocean? Or in a museum, why language can be to the development process.” “At Givaudan, education is an important part of our not have a diffusion of scent around a work of art that has heritage, and we regularly invite our clients to attend our a suggestion of fragrance to add to the sensory impact?” Ms. Song loves her life as a Perfumer. “I want to create Perfumery School to always share our olfactive knowlevery day, even for myself. I want everything that I create edge with them.” During my training, I was inspired by our amazing to be beautiful. The great people I’ve met in this industry chemists who work in our Givaudan Switzerland S&T are constantly reinventing what they do. I want to condivision. They were very generous in explaining how stantly reinvent myself and see how my fragrances impact they discover new molecules and the impressive science the people who wear them.” “Fragrance is not only a science,” Ms. Song declared, behind it. In addition, our Innovative Naturals team and their focus on identifying sustainable naturals brings such “it is an art. I am so passionate about the fantasy and the special beauty to the work that I do. Our global network story of what’s behind the scent. And it is an incredible fosters close collaboration between perfumers in every feeling to know, that through your creation, you are touching people in a very personal way.” BF region and makes the creative process so much richer.” F EB R U A RY 2 0 1 3 /

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THELATESTLAUNCHES

“If winter comes, can spring be far behind?” asked the 19th-century poet, Percy Bysshe Shelley. For Shiseido, spring is right here, right now. In celebration of the forthcoming season of renewal, the company is introducing a plethora of products to warm consumers through this winter’s deep chill. The Rejuvenated Eye First out of the gate is Shiseido’s Bio-Performance Super Corrective Eye Cream. The company determined that the characteristic most closely associated with youth is the firmness and delineation of the weakest link in the aging chain—the delicate eye area. Their new eye cream builds elasticity from within by elevating hyaluronic acid production in all three layers of the skin, providing a lifting effect, diminishing wrinkles and reducing dark circles. It accomplishes this by the use of a Triple-Layer Hyaluronic Acid Supply System, which penetrates the skin, resulting in resilience, elasticity and defined contours. It provides a noticeable change in just one day and considerable improvement after three weeks of twice-aday applications. The Triple-Layer HyalBio-Performance uronic Acid Supply System Super Corrective comprises a trio of eleEye Cream ments: the new Bio-Defining Complex that increases the epidermal production of hyaluronic acid, collagen and elastin with a combination of Shiseido’s exclusive Super Bio-Yeast Extract, Vitamin A Acetate and Rosemary Extract; Super Bio-Moisture Network N that moisturizes for up to 24 hours; and Vitamins C and E that improve poor microcirculation and combat dark circles. Bio-Performance Super Corrective Eye Cream is priced at $60.00 for 1.5 oz.

Perfecting The Pout The makeup side of Shiseido’s 2013 spring launches includes Perfect Rouge, which contains Red Illuminating Pearl that delivers vivid pigment and reflects light for a lustrous finish and a plumped-up look. The other defining ingredients are High Moisture Complex-Super HydroWrap Vitalizing DE and Hyaluronic Acid to deflect dryness and provide lasting moisture. The Perfect Rouge lineup introduces 20 new shades of lipstick ranging from F EB R U A RY 2 0 1 3 /

Perfect Rouge in Day Lily

Perfect Tender Sheer in Foxy

electric to exciting, from dramatic to discreet, and from glamorous to gorgeous. The packaging is designed to present a modern interpretation of the company’s logo—the camellia. The words “Tokyo Ginza” appear in an embossed band that rings the bottom of the lipstick case. Perfect Rouge is joined by two other formulations: Perfect Tender Sheer, which introduces six new shades and incorporates the same ingredients as Perfect Rouge. The second lineup is Lacquer Rouge with four new shades in addition to its eight existing shades. Perfect Rouge, Perfect Rouge Tender Sheer and Lacquer Rouge all retail at $25.00 each.

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THELATESTLAUNCHES

SPRINGS AHEAD


THEBEAUTYBIZ

BEAUTY INDUSTRY GATHERS AT

PCPC ANNUAL MEETING

T

he Personal Care Products Council (PCPC) is holding its Annual Meeting from February 25 to 27 at the Breakers in Palm Beach, Florida. Industry leaders from the US and abroad will participate in PCPC’s ImagiNation programs. Members will be briefed by PCPC’s Board Chair Scott Beattie, Chairman, President & CEO of Elizabeth Arden and PCPC’s President & CEO Lezlee J. Westin on the current issues facing the industry and plans for 2013.

Ms. Westin noted that “the Policy Summit on Wednesday, February 27, will bring together Council members and other attendees from R&D, science, government affairs, communications, legal, international regulatory affairs and industry suppliers. They will hear from Washington insiders about the 2012 elections and what the results mean for industry, the states, Congress and the Administration, as well as the Council’s legislative priorities for 2013. We anticipate a dynamic, informative and productive meeting.” “One of my top priorities as Chairman of PCPC is to promote global collaboration and to move activity forward on international regulatory h a r m o n i z a t i o n ,” M r. B e a t t i e affirmed. “Our ability to reapply what works in one region to another Elizabeth Arden’s Scott Beattie PCPC’s Lezlee Westin and drive regulation based on sound “This year, we will kick off the Annual Meeting with an science would provide a platform for even stronger globinformative General Session,” Ms. Westin shared. “We are al growth. To achieve this, international associations must thrilled to have Stephen Dubner, Co-author of Freako- work together.” nomics and SuperFreakonomics as our keynote speaker. “Cosmetic companies Attendees also will hear from Julie Rollauer of Google and provide today’s consumers Carlos Garcia of Facebook about exciting online opportuwith some of the most nities and social media engagement with customers.” dynamic and innovative “For the second consecutive year, we are bringing products on the market,” together representatives from international trade associasaid Elizabeth Arden’s Art tions for our Global Collaboration Forum on February Spiro, Vice President, Fra26,” she explained. “The forum is open to all attendees grance Innovation and Chair and promises an exciting and fruitful dialogue about of the PCPC Annual Meetdeveloping principles for global and regulatory aligning Planning Committee. ment. We recognize the importance of collaboration “This year’s Annual Meeting with our colleagues around the world and value their theme, ImagiNation demonassistance in advancing harmonized industry regulastrates that there are no limtions. The group will be addressed by Fredrik Lofthagen, its to our industry’s creativity Elizabeth Arden’s Art Spiro CEO of Interel, an international consulting firm.” or passion.” BF F EB R U A RY 2 0 1 3 /

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THELATESTLAUNCHES

CHANEL’s Double Perfection Lumière Long-Wear Flawless Sunscreen Powder Makeup Broad Spectrum SPF 15 is easy to apply. Its dual-use compact delivers medium-to-full matte coverage and touch-ups on the go.

C

linique promises oversized, dramatic and long-wearing lashes with new High Impact Waterproof Mascara. This new mascara delivers 12 hours of fresh lashes with a lash-lengthening base of polymers that immediately build volume. The wand features an exclusive brush design made of solid stiff fibers that help comb through lashes.

There are new shades of CHANEL’s Double Perfection Lumière LongWear Flawless Sunscreen Powder Makeup Broad Spectrum SPF 15 and Perfection Lumière Long-Wear Flawless Fluid Sunscreen Makeup Broad Spectrum SPF 15.

Eight new shades have been added for a total of 15 shades to fit a broad range of skin tones. The makeup has an ultra-fine, silky-soft texture that blends evenly into skin for long-lasting wear. An innovative new sponge design makes application even easier. The wet/dry formula can be adjusted to coverage levels desired while concealing imperfections and controlling shine. It can also be worn over a liquid foundation to impart natural luminosity and a lasting finish. Double Perfection Lumière Long-Wear Flawless Sunscreen Powder Makeup Broad Spectrum SPF 15 is priced at $52.50. A new 70 Beige shade in a deeper beige tone has been added to Perfection Lumière Long-Wear Flawless Fluid Sunscreen Makeup Broad Spectrum SPF 15. A flawless finish is achieved with this makeup priced at $55.00. Both products are available now at department and specialty stores and at chanel.com. BF F EB R U A RY 2 0 1 3 /

Clinique’s High Impact Waterproof Mascara is ophthalmologist-tested and suitable for contact lens wearers and sensitive eyes.

The waterproof formula works well for women with active lifestyles. The water-repellant film provides an even coating over lashes that helps fend off moisture without giving up on instant volume, long length and intense color. The mascara contains lightweight lubricants that assist in providing an easy, smooth glide, creating instant volume and length. Flexible polymers and conditioners keep lashes lush, making them feel soft and conditioned. Although long-lasting, the mascara can be easily removed with makeup remover and will not smudge or flake in cold or hot water. High Impact Waterproof Mascara comes in Black for $16.00, and is now at Clinique counters nationwide and at Clinique.com. BF

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THELATESTLAUNCHES

DOUBLING UP


THEBEAUTYBIZ

MILESTONES

ESTÉE LAUDER YOUTH-DEW TURNS 60

I

Photo by Victor Skrebneski

n 1953, Estée Lauder introduced Youth-Dew and the rest is history. Its revolutionary changes continue to resonate today. Often described as one of the sexiest fragrances ever created, this provocative Oriental fragrance was a true departure from the juices of the day. It influenced how Perfumers created their fragrances and altered how women perceived scent.

The Estée Lauder Youth-Dew 60th Anniversary Limited Edition

who created a fragrance with worldwide impact, Mrs. Lauder set out to convince women to think about fragrance in a completely different way. She provided them with the perceived permission to not only buy fragrance for themselves but to use it lavishly. The development of Youth-Dew began with a scent that Mrs. Lauder’s mother kept in their home for years. Originally created by her uncle for a Russian princess, Mrs. Lauder purchased essences to rework the fragrance until it matched her vision. After months of experimenting, she was thrilled with the outcome and also discovered that Youth-Dew’s sweet, warm, diffusive scent easily intermingled with flesh and water,

Mrs. Estée Lauder revolutionized the way American women thought about fragrance.

“I created Youth-Dew as the first bath oil to double as a skin perfume,” stated Mrs. Estée Lauder. “I knew that would appeal to women. And it suits my ‘philosophy’ of fragrance, as well: magnificent scents should not be doled out stingily, but like love, be given abundantly.” Sixty years later, Youth-Dew continues to entice and attract with its sensuous yet timeless appeal. “Youth-Dew is as relevant to women today as it was when it was first introduced,” stated Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide at The Estée Lauder Companies Inc. “A thoroughly modern fragrance that was ahead of its time, it was sexy when it was introduced, and it is sexy now.” As Mrs. Estée Lauder herself used to say, “It is Youth-Dew’s unabashedly sensuous aura that made it an international favorite. After all, women still like to feel beautiful, pampered and loved. And that’s what Youth-Dew is all about.” At the time Youth-Dew was conceived, fragrance was only given to a woman as a gift and reserved exclusively for special occasions. Many women waited for a loved one to present them with a bottle of perfume and once received, these bottles were displayed proudly. As a visionary ahead of her time, and an American woman F EB R U A RY 2 0 1 3 /

The ad visual for Youth-Dew was photographed by Victor Skrebneski. It showed a nude woman descending into a luxurious bath and was considered daringly sexy at the time.

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HIGHPERFORMANCE PRO Photo by John Peden

Danny Sanz, Creator & Artistic Director of Make Up For Ever, has answered the demand for a high-performance yet versatile foundation that can create a flawless complexion in minutes. Working for over six years, Ms. Sanz has created Pro > Finish, a multi-use compact foundation with a formulation that can be applied wet for a sheer, satin finish or dry for a full, matte finish. Mrs. Estée Lauder creating new fragrances in her office

making it the first American bath oil to double as a skin perfume. Youth-Dew was positioned as such a product, making it acceptable for women to choose and purchase their own fragrance, since bath oils were widely viewed as a personal, feminine product. “The American woman of that time was just catching on to the long-time European passion for body care baths, lotions and oils,” Mrs. Lauder reflected. “So creating a bath oil that could double as a perfume seemed a likely way to start American women on a guiltless journey to their own fragrance-buying adventure.” Mrs. Lauder also innovated Youth-Dew’s iconic bottle by not sealing its cap. She understood that, if unsealed, women could more easily unscrew the cap while browsing and shopping. A woman would open a bottle to smell the fragrance and automatically Youth-Dew’s enticing essence was left on her hands. Even after leaving the counter, the captivating scent of Youth-Dew would follow and ultimately lead her back for more. To celebrate Youth-Dew’s 60 th anniversary and its enduring influence on women everywhere, this spring Estée Lauder will introduce a new, Youth-Dew 60th Anniversary Limited Edition Bottle featuring a luxurious crystal-encrusted, golden metalized bow for a touch of elegance. The bottle will be packaged in a golden carton that complements and conveys the luxurious and brilliant allure of the fragrance. Youth-Dew’s juice is a blend of floral notes. It opens on a top note of Bulgarian rose, jonquil, lavender blossoms, chamomile flowers and bergamot. Its heart of jasmine, muguet, ylang ylang and carnation blends to a base of patchouli, vetiver, sandalwood, incense, amber and musk. The Estée Lauder Youth-Dew 60th Anniversary Limited Edition comes in a 2.25-oz. size for $50.00. It will be available in mid-March exclusively at Belk and Belk.com. BF F EB R U A RY 2 0 1 3 /

Make Up For Ever’s portable Pro > Finish foundation can work in addition to a liquid foundation or a tinted moisturizer for touch-ups on-the-go.

Pro > Finish’s formula contains a vegetal lecithin coating that wraps around each pigment to transform the product’s texture so it stays on the skin longer and more effectively. Silica and sericite powders produce a lightreflecting, soft-focus effect, while ximenia oil and aloe vera powder add comfort and nourishment to the complexion. Pro > Finish is mineral oil-, fragrance- and paraben-free and has significantly less talc than traditional formulations. Pro > Finish comes in 25 shades with a broad assortment for darker skin tones. The portable foundation is packaged in a sleek, black, mirrored compact with a Celfine sponge ideal for both wet and dry precise applications. It is priced at $36.00, and is available now at Sephora.com and Make Up For Ever Boutiques. BF 31

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THELATESTLAUNCHES

ON THE DOUBLE SERUM

A

ging is not for the faint of heart, as Bette Davis once said. And if there is one thing Clarins has taken to heart, it is the matter of aging with its Double Serum Complete Age Control Concentrate. The French company has tackled the problem with a new scientific breakthough powered by 20 pure plant extracts and potent high-tech molecules. Double Serum’s anti-aging treatment reactivates five vital functions that ensure the skin’s youth and beauty, and is solidly based on their 27-year expertise dealing with the ravages of time. It contains not one, but two agedefying formulas in one serum. It has proven effective for all skin types, all ages and all ethnicities. Double Serum’s performance is made possible by a feat of technology, thanks to the [Hydric + Lipidic System]. The two separate phases are delivered via side-by-side chambers, each with a separate pump dispenser. This enables the normally incompatible combination of water- and oil-soluble ingredients with no risk of instability and without the use of emulsifiers. The result is a formula that guarantees optimal absorption, mimicking the skin’s natural composition of oil and water. In order to maintain the stability and the potency of the ingredients, the two pump dispensers ensure that the ideally-balanced ratios of the two formulas are mixed only on application to the skin. Double Serum reactivates the skin’s five natural functions—hydration,

Clarins’ Double Serum Complete Age Control Concentrate has a high-tech pump dispenser that delivers two formulas to be mixed on application.

F EB R U A RY 2 0 1 3 /

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nutrition, oxygenation, protection and regeneration—thanks to an extensive lineup of ingredients. To boost hydration, thereby delaying the appearance of wrinkles and maintaining the skin’s softness, the ingredients are burdock, marshmallow, katafray, PCaNa and double hyaluronic acid. To restore the skin’s suppleness, its cells need nutrients that include carbohydrates, lipids and proteins. Double Serum promotes cell nutrition with macadamia, kiwi and perilla. Just as important as nutrients, oxygen is essential to the production of energy by the cells. This is accomplished by musk rose, maritime pine and arnica. Overproduction of free radicals, generated by age and environmental damage, undermine basic cell structures. In order to protect against premature skin aging, the counteractive ingredients are pistachio, green tea, quinoa, oxydendron and Vitamin E. As of the age of 25, mostly because of environmental stresses, the renewal of the key components of the dermis slows down. Double Serum steps in to increase the production of collagen and glycosaminoglycans (GAGs), responsible for the skin’s firmness and density. Its regeneration is aided and abetted by eight more ingredients: green banana, lemon thyme, oats, bocoa, Survixyl IS, phytosphingosine, hops and avocado. Double Serum will be available this month at Clarins counters nationwide and at clarins.com for $85.00. BF

THELATESTLAUNCHES

CLARINS


THEBEAUTYBIZ

MAKEUP ARTIST OF THE

MONTH

L

’Oréal Paris recently welcomed celebrity Makeup look their best and feel more confident is the most Artist Billy Brasfield—known around the globe as rewarding part of what I do. I am honored to be joining Billy B.—to the brand’s roster of experts. With more L’Oréal Paris as we share the same passion for beauty. I than 20 years of beauty experience, Billy B. will lend his am thrilled to work with them to create and provide all expertise for product development, consumer education women with the most inspired and advanced products and creating trend-setting makeup looks for L’Oréal and knowledge possible—because you’re worth it.” Spokespeople. Billy B.’s career path began in 1985. What he lacked in Billy B.’s work has appeared on a plan he made up for in drive and every notable high-profile red carpet, determination when he left his Misincluding the Academy Awards, sissippi hometown and moved to Emmys, Grammys and the Cannes New York City. Without any prior International Film Festival. His makecosmetic experience, he got a posiup artistry has been captured by tion behind the beauty counter of a some of the world’s most iconic pholeading department store. It was tographers, both past and present, for through this role that Billy B. discovthe covers and coveted beauty ered his true talent and passion. spreads of the world’s leading beauty Now, more than two decades later, and fashion magazines. In addition to he has become a master of his craft, editorials, Billy B.’s work has been gaining recognition from makeup artfeatured in music videos for the hotists and industry experts worldwide. test female artists and entertainers. During his 20-plus years in the His clientele includes top models, business, Billy B. has painted some award-winning actresses and music of the world’s most famous faces and industry icons. created iconic and trend-setting Whether Billy B. is creating a look looks for many award-winning vidfor an event, an editorial spread or a eos. He has also secured a prominent world-famous music video, he pushplace in the fashion industry, workBilly B. is the new Consulting Makeup Artist at es beauty boundaries, and he’s pasing with renowned photographers L’Oréal Paris. sionate about inspiring others in the and fashion magazines. makeup artist community through his work. Not abandoning his self-taught roots, Billy B. lectures and teaches both up-and-coming and established makeup artists regularly. His ability to subtly enhance or completely transform a face has made him one of the most successful, influential and respected makeup artists in the world today. In addition, Billy B.’s iconic beauty looks have been recreated via thousands of Internet makeup tutorial videos. “Billy B. is an extraordinarily gifted artist, known for some of the most iconic makeup looks of our time,” shared Karen T. Fondu, President of L’Oréal Paris USA. “He was a natural complement to our brand because he is a trendsetter in the industry and inspires confidence in others.” “I love my job,” declared Billy B. “I feel lucky to have discovered my talent and consider it a privilege to share what I’ve learned. Working with women to help them Billy B. applies makeup at the Golden Globe Awards on January 13. (Continued on page 36) F EB R U A RY 2 0 1 3 /

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THELATESTLAUNCHES

SKINCARE Origins Plant-Powered Face Cream

Miracle 10® Body

New Plantscription™ SPF 25 Anti-aging cream, formulated with Raspberry Plant Stem Cell Technology, is a new, high-performance product that visibly helps to reverse the signs of aging. Equipped with regenerative properties, plant stem cells have the ability to self-renew. The formulation also contains Plantscription™’s signature anti-aging ingredient: African Anogeissus.

After the introduction of Miracle 10®’s skincare range for the face, the brand now has launched its Miracle 10®’s Body regimen. “Miracle 10® Body is the natural extension for complete, head-to-toe skincare, which results in radiant, firmer, delightfully smoother skin,” affirmed Ann Marie MacDonald, President of Miracle 10®. “From the Cleanser—an aromatic, hydrating body

Miracle 10®’s Silk contains hydrating and anti-oxidant properties to help protect the skin against environmental damage.

Origins Plantscription™ SPF Anti-aging cream is based on the science of cellular plant cell regeneration.

There are 300,000 Raspberry Plant Stem Cells in every jar of Plantscription™ SPF 25 Anti-aging cream. The raspberries used in the Origins product are the Rubus idaeus variety, which were chosen because they contain the highest level of biologically active compounds. They are sourced from one garden in Dei Lombardi near Avellino in Italy’s Apennine Mountains. Plantscription™ SPF 25 Anti-aging cream helps to support the skin cell integrity by visibly correcting lines and wrinkles, reviving bounce, lifting and smoothing texture, enhancing the skin’s radiance and preventing signs of aging with SPF 25. Also available in an oil-free formulation, the new product is priced at $55.00 for a 1.7-oz. jar. It is now at Origins Retail Stores, select department stores and at origins.com. F EB R U A RY 2 0 1 3 /

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wash—to Therapy—an effective anticellulite gel—to Silk, a luxurious moisturizing body crème, you will see and feel a noticeable difference. The Light Glow and Intense Glow are perfect complements for sun-kissed skin.” Ms. MacDonald added, “The consumer reaction to the collection has been very positive and will continue to grow based on our initial sales results.” Along with the SKUs Ms. MacDonald described, the range also includes Polish Exfoliating Body Scrub to remove dull, dry skin for a smoother, more vibrant and supple appearance. Each product in the Miracle 10® Body collection comes in a 6.8-oz. size, and they range in price from $55.00 to $125.00. The range currently has e-commerce distribution at miracle.com. The products are also available at the Miracle 10® Skin Care Boutique in Toronto, Canada. Miracle 10®’s Therapy targets cellulite and promotes the appearance of firmer, smoother skin.

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THELATESTLAUNCHES

HEAD-TO-TOE


FOREIGNCORRESPONDENTS

by Sarah Colton

Takasago and La Dame de Pic In an unusual and creative twist on the popular “scent dinner” scenario, Chef Anne-Sophie Pic has teamed up with Takasago Perfumer Philippe Bousseton to create perfume “theme” menus for her recently opened Paris restaurant, La Dame de Pic, at 20 rue du Louvre in Paris’s 1st arrondissement. Upon arriving at table, guests can choose their dinner menus according to their preference among three fragrances, each a creation of Takasago Perfumer Philippe Bousseton and inspired by flavors in one of the three menus. Fragrance themes for Menu in one hand, perfume blotter in September dinner the other, Takasago Perfumer Philippe menus were: “Amber Bousseton reflects on the “Amber Vanilla,” “Sea and Vanilla” fragrance before sampling the “Baba au Rhum” dessert from the menu Flowers” and “Underof the same name. growth Spices.” As a form of introduction and to whet our appetites, Anne Sophie, Philippe, and Takasago invited members of the Paris beauty press to “high tea” at La Dame de Pic, during which we sampled desserts from the three menus and compared them to the three theme fragrances. From the moment we arrived, it was clear that in addition to creating a toned and convivial atmosphere, the fact that we could continuously refer to our fragrance strips meant that we were much more focused on the flavors and aromas of the dishes than during an ordinary meal. We were often commenting among ourselves, “Oh yes, I

smell the vanilla and jasmine here,” or “Did you notice the subtle cardamom flavor there?” What a wonderful way to truly engage dinner guests in the intricacies and subtleties of the Chef’s culinary skills. Designated “the world’s best female chef” in the S. Pellegrino 2011 yearly ranking for her three-star restaurant in Valence, Anne-Sophie Pic is also known for her “fusion” cuisine, influenced by years spent in Japan. It is not surprising then that she would choose to work with Takasago, a century-old company producing Japanese fragrances and aromas on an international scale, and with Perfumer Philippe Bousseton, a passionate cook himself and a self-conDining ambiance at La Dame de Pic fessed gourmand. “With Anne-Sophie, we share the power to underline or suggest flavors and perfumes, which become complementary, as colors do in painting,” observed M. Bousseton. “We share a sense of solitude, a contemplative nature, the same idea of how to construct a real harmony. Extreme precision, a search for balance, the desire to identify a scent, a taste, the nearly architectural elaboration of the final note—we discovered all these common elements in the two worlds that come t o g e t h e r a t L a La Dame de Pic offers a unique experience Dame de Pic.” in exploring and savoring flavors and fragrances.

Dinner menus at La Dame de Pic

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FOREIGNCORRESPONDENTS

NOTES FROM PARIS


THELATESTLAUNCHES

MAKEUP ARTIST

DIAMONDS IN-THE-ROUGH

OF THE

MONTH

D

iamonds are a girl’s best friend, especially when they are ground into pure diamond powder to refresh the skin. La Prairie has formulated skin sloughers for face and body that include powdered gems to do the work.

(continued from page 33)

Billy B. has worked with such superstars as Beyoncé, Lady Gaga, Mariah Carey, Britney Spears, Gwen Stefani, PINK, Tina Turner, Anastacia, Geri Halliwell and Cindy Crawford. His work has appeared on the pages of Vanity Fair, ELLE, Harper’s BAZAAR, Vogue, French Revue de Modes, Time Magazine and Rolling Stone.

La Prairie’s Cellular Mineral Face Exfoliator

Cellular Mineral Face Exfoliator is a gentle yet effective formulation that contains quartz crystal, pure diamond and tourmaline powders to remove impurities, dead skin and the dryness that can dull the complexion. These gem powders are the next generation of rounded beads in both a large size to remove dead skin and a small size to clear pores. The hundred-petaled rose, rosa centifolia, hematite and meteorite dust are also added to leave the skin feeling fresh and softly moisturized. Cellular Mineral Face Exfoliator comes in a 3.4-oz. size for $125.00.

A final touch-up is made by Billy B. backstage at the Golden Globes.

Makeup by Billy B.

La Prairie’s Cellular Mineral Body Exfoliator

The breakthrough formula for Cellular Mineral Body Exfoliator is a highly effective way to renew the body’s skin. It contains pure diamond, amethyst powder and smithsonite extract in a cleansing base to slough as well as moisturize skin. Cellular Mineral Body Exfoliator comes in a 6.8-oz. size for $225.00. Both new La Prairie products are now at specialty stores and at laprairie.com. BF F EB R U A RY 2 0 1 3 /

He has created the looks for such videos as Lady Gaga’s Born This Way, Bad Romance and Telephone; Beyoncé’s Listen, PINK’s Raise Your Glass; Melissa Etheridge’s Fearless Love; Keri Hilson’s Pretty Girl Rock and Dolly Parton’s Backwoods Barbie. Billy B. can subtly enhance a face or completely transform it, making him one of the busiest, most respected and successful Makeup Artists in the world today. He joins L’Oréal Paris’s roster of distinguished consulting beauty experts, including Tom Bachik for Nail, Christophe Robin for Hair Color, Dr. Gervaise Gerstner for Skincare and Johnny Lavoy for Haircare. BF

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A Walk On The Line Side...With

GURWITCH PRODUCTS

(continued from page 17)

team and is the ultimate brand steward for us.” Ms. Poccia identifies the RéVive customer as someone who wants an efficacious, non-surgical, approach to skincare. “RéVive is all about restoring, refreshing and renewing the skin.” “A point of difference for our company,” Ms. Greenwald shared, “is the collaboration between the Sales and Marketing teams. We all come together with programs for Product Development, Marketing and Promotions, as well as defining the need gaps.” “In the case of RéVive, our Estheticians must be able to explain the brand’s RES technology, as well as all of the other innovative features of the brand, so our objective is how to distill that information so the Esthetician can easily explain it to the customer at-counter,” she said. Customer service is a critical component of RéVive, so Mr. Gearing maintains, “It’s not just about the transaction. It’s about every experience that encompasses the brand from the introduction to the follow-up. That is not possible in a self-service environment.” “It’s important how we articulate both the RéVive and Laura Mercier brands,” Ms. Greenwald said. “Our Chief Creative Officer, Bob Luzzi, is a genius. He has made

Ms. Poccia and Ms. Parks (r.) join Ms. Karapetyan and Mr. Gearing at Saks Fifth Avenue’s RéVive counter.

Ms. Greenwald and Ms. Karapetyan highlight RéVive’s Art Box, which holds a complete skincare regimen.

Laura Mercier’s Christine Schudlik, Marlise Alexandre, Melanie Swanson, Ms. Poccia and Maria Tzavellas Mr. Gearing, Ms. Poccia and Ms. Parks (r.) with Saks’ Arturo Kevin Asenjo

a hugely successful Personal Appearance with Dr. Brown at the Palace Hotel.” When Mr. Gearing and his team introduce the brand to perspective clients and new RéVive Selling Professionals, he focuses on four pillars—Dr. Gregory Brown, their technology, which is based on Renewal Epidermal Science (RES), Cosmetic Enhancement Consumer and the Art Box, which has an assortment specific to each retailer. “I am so proud of what Mark has accomplished in 2012,” Ms. Poccia affirmed. “He is personally invested in hiring and education, and there isn’t anything he doesn’t know and study about RéVive. He sits with the Marketing F EB R U A RY 2 0 1 3 /

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Saks’ Merrill Silver (2nd l.) with Ms. Parks, Ms. Alexandre, Ms. Chase, Sathandra Rochea and Sara Decker

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A Walk On The Line Side...With

GURWITCH PRODUCTS

sure that the different visuals you see at the counter are the same that you see in magazines. It is very important that there is a real integration with what is at-counter, online and in magazines.” Ms. Chase Saks’ Karyn Benvenuto greets Ms. Poccia. describes the Laura Mercier space at Saks Fifth Avenue as a “destination for the trendy Saks customer. We have the best Artists, who are talented, passionate and creative. They put on special events and really capture the customers. They have a repeat clientele here, which is so great.” “Melanie Swanson, who has been with the brand at Saks for 14 years states, “It’s a tribute to the culture we have created here at the Laura Mercier counter. Christine Schudlik, Counter Manager, and her team have created the ultimate customer experience. Makeup Artist, Marlise Alexandre recently won the Customer Service Award.” “Melanie’s and Dee Dee’s longevity with the Laura Mercier brand speaks to that authentic connection that has been established with Laura,” Ms. Poccia noted. “They have been Laura’s apprentices and are now role models and mentors to the Artists at the counter.” “When business is great, we give the Laura Mercier brand ambassadors accolades and tell them how much we appreciate them. When business is tough, we work with them on how to fix it,” Ms. Greenwald declared. “It’s never, ‘What can you do to drive your business?’ It’s ‘What can we do to support you?’”

2:00 PM: Bergdorf Goodman

Laura Mercier’s Miriam Alvelo and Ms. Chase show off the display of makeup.

Ms. Apruzzese (r.) touches up Ms. Poccia’s makeup.

Ms. Chase, Ms. Poccia and Ms. Fazylova with Bergdorf Goodman’s Eileen Leddy

Laura Mercier’s Peter Paul Balais, Honey Mendoza, Ida Apruzzese, Edita Feratovic and Oksana Fazylova hold their holiday gift from Ms. Poccia. F EB R U A RY 2 0 1 3 /

Ms. Apruzzese, Ms. Alvelo, Ms. Greenwald and Ms. Parks at the display of Laura Mercier skincare products

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A Walk On The Line Side...With

GURWITCH PRODUCTS

“Two of our Makeup Artists at this counter have been with Laura Mercier for 15+ years. Ida Apruzzese, who has been here for 17 years, recently won the ELLE Magazine Genius Award. She has a clientele like no other,” Ms. Chase declared. “Customers love Ida and respect her authority. She is a legend.” Ms. Apruzzese explained that what “keeps me excited is the Laura Mercier brand, which constantly evolves and gets better and better. It never gets boring. A woman, who is unhappy with her appearance, comes to our counter and leaves feeling happy and excited about her new look. That makes me happy that I’m working here.” Ms. Chase describes the space at Bergdorf Goodman, one of Laura Mercier’s original retail partners in New York City, as “Hollywood and Vine. We are by the elevator and the escalator, right in the middle of the floor. We have this space based on our great team’s performance.” She also appreciates the wonderful support from the Bergdorf Goodman management team. The Laura Mercier team at Bergdorf Goodman produces special events that appeal to upscale customers. “They love Makeup Artist events, such as personal appearances with Benjamin Ruiz and Brand Ambassador, Martin Maulawizada,” she added. At the RéVive counter, which Ms. Parks describes as “perfect space for the brand,” customers can have a private, one-on-one experience with the Estheticians. “The team is enjoying double-digit increases and increasing rank.”

Mr. Gearing, RéVive’s Rona Ziskin, Tatiana Bokman and Yelena Lerman

“This is our showcase counter for RéVive,” Ms. Poccia reported. “They understand the brand and its esthetics. This counter sets the bar for us, and the team is consistent in its great representation of the brand.” RéVive’s Jenna Bokman, Business Manager, is proud of the luxury experience her team provides for customers at the counter. “After our customers leave with a skin regimen, we follow up with information we’ve captured about the customer’s specific needs, what they use and F EB R U A RY 2 0 1 3 /

Ms. Poccia (r.) presents her holiday gift to Ms. Lerman, Irene Leykin, Ms. Ziskin and Ms. Bokman

Ms. Leykin, Ms. Lerman, Ms. Parks, Ms. Ziskin, Ms. Greenwald, Mr. Gearing and Ms. Bokman at RéVive’s installation

what is suggested. We invite them to come in again for a facial and for any special events we have.” “This team works closely together and does outreach programs. Rona [Ziskin] developed a connection with the Bridal Department, so we have been doing facial events with prospective brides,” she continued. “It’s a great example of building relationships,” Ms. Poccia affirmed. “It’s not about the sales that day, but rather connecting and being part of a two-way relationship.” Ms. Bokman commented that customers “see a team that works well together, not against each other. Even on their days off, they call in to see how business went that day.” RéVive’s Esthetician-in-residence, Yelena Lerman, tries to win new customers to the brand. “When I introduce myself as an Esthetician, it makes me appear more professional to the customers because I can show my knowledge of the skin.” “Wherever our business is good, it is because of the team’s relationship with one another, the department, the store [management], our field organization and, of course, our clients,” Ms. Parks commented.

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A Walk On The Line Side...With

GURWITCH PRODUCTS

3:00 PM: Henri Bendel

very nice events where they use a chalk board to [draw] the look, as well as use a face chart that Laura created. We do different looks for different environments. What might be classic at Neiman’s is more edgy at Bendel’s.” The Laura Mercier makeup has a certain je-ne-saisquoi style, according to Ms. Poccia. “Ellen collaborates with Laura on the product pipeline, but then edits what might resonate for editorial coverage and what works for our customers.” Ms. Chase profiles the Bendel customer as always looking for what is new. “They look for trends and what is edgy. When the new collections come in, we sell them out.” She highlights the Laura Mercier skincare bar for special consultations and mini-facials, after which the customers leave with a little spa kit. Ms. Mercier’s concept is about balancing the complexion and preparing the canvas for a perfect makeup application. Laura Mercier’s Makeup Artist, Jerry Johnson, has been with the Laura Mercier brand since the beginning of 2012. He believes it is a trend-setting makeup line that is all about having products that are much in demand with the makeup-savvy Bendel clients. “I consider three points when working with a client— business perspective, social perspective and lifestyle perspective. If I can marry those three together, the rest happens.”

Ms. Poccia is welcomed by Henri Bendel’s Paula Reigelman, Kim Murphy (r.) and Laura Mercier’s Leslie Bethel.

3:30 PM: Bloomingdale’s 59th Street

Ms. Poccia, Ms. Bethel, Ms. Chase and Laura Mercier’s Michele Graham and Jill Schad

“The Laura Mercier field organization is a credit to Dee Dee. She invests in people and has taken many from behind the counter all the way up the corporate ladder,” Ms. Poccia shared. “She has instilled in them all of the qualities they need to be successful as well as a spirit of teamwork and camaraderie. She does not Laura Mercier’s Jerry Johnson and ask anything of them that Ms. Chase she has not done herself.” Ms. Parks responded that Claudia “allows us to run our business, but she is there to support us. She is an incredible mentor, and I learn from her every day.” Ms. Greenwald describes the customer at Henri Bendel as “youthful, so we merchandise the collection as eye candy in a playful way. The Laura Mercier team has done some F EB R U A RY 2 0 1 3 /

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Bloomingdale’s Janet Hayes with Ms. Poccia

“Laura Mercier has fantastic space in the heart of the beauty department,” exclaimed Ms. Chase. “The beauty department is a destination in New York City for people from all over the world. They are especially drawn to this beautiful counter and its amazing team. “

Laura Mercier’s Soo Yeon Kim, Jessica Amsili, Kristen Spielkamp, Ms. Parks and Ms. Chase / B E A U T Y FA S H I O N


A Walk On The Line Side...With

GURWITCH PRODUCTS

Laura Mercier’s Bonita Williams at the Laura Mercier foundation dramming bar

Ms. Parks, Ms. Saio, Ms. Poccia and Ms. Chase with Bloomingdale’s 59th Street’s Richard Mast

“Laura Mercier’s counter at Bloomingdale’s 59th Street is #2 globally behind Selfridges in London,” she declared, “and we are so excited about that. Their goal is to be the #1 door globally. That has set up a little bit of competition.”

The successful Laura Mercier team at Bloomingdale’s 59th Street is led by Business Manager Soo Yeon Kim, who motivates by communicating and celebrating all of the key points of the brand. “People want information, so we give as much as we can. Then, when success happens, we celebrate together,” Ms. Kim explained. “I am very passionate about the products and my team. They give me energy.” Bloomingdale’s DMM Cosmetics, Laura Saio, commented, “Laura Mercier has a very special partnership with the store. We are so proud of their counter with the new colors, treatment and the new dramming bar for foundation, as well as the progress the team is making here at Bloomingdale’s 59th Street. The team has gone above and beyond in service and building relationships. They are creating an empire here.” Laura Mercier’s Katty Serrano, Ms. Chase, Michele Graham, Ms. Williams, Ms. Poccia, “We have a Foundation Bar program that Ms. Kim, Lisette Cruz, Michelle Talavera and Ms. Spielkamp is exclusively at Bloomingdale’s. This innovative dramming program allows us to dram any type of foundation in any shade for our customers,” Ms. Chase noted. “We build events around it by filling up little samples of foundation, which is a five-day supply for customers.” “We wanted to do something at Bloomingdale’s that differentiates our foundations, so dramming is a great way to get the customer’s exact shade and also to provide samples. It separates us [from the other brands] at Bloomingdale’s, as well as introduces our clients to customization, and it’s working.” th Bloomingdale’s Laura Saio (4 r.) with Ms. Graham, Ms. Kim, Ms. Serrano, Ms. Chase, Ms. Williams, Ms. Parks and Ms. Poccia

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A Walk On The Line Side...With

GURWITCH PRODUCTS

4:30 PM: Barneys New York

ten years. I follow the customers’ birthdays and continually invite them back to the counter. They trust me and are very happy with their RéVive products. Since I use RéVive, they can see how great my skin looks.” Ms. Beneharon reaches out to customers who are browsing in the department. “I offer to do mini-facials in our chair at-counter, and they love the products. I don’t push; I just tell the truth. My customers have good experiences, so they tell their friends about me and recommend that they come in to see me at Barneys New York.” She credits Tom Viola, RéVive’s Account Executive for the Northeast, with helping her achieve success. Mr. Viola states that “this Barneys New York is the ‘premier’ store in the chain, and it all happens here. We do monthly facials for our clients, and we have an Esthetician who rotates the Northeast and is at this Barneys location every other month.” He maintains that training is important for the RéVive line, and “our people at-counter must know how to sell it. I train the retail departments once a season and my own Mr. Gearing and Ms. Poccia (2nd r.) are joined by RéVive’s Tom Viola, Irit Beneharon people on a regular basis.”

“We have a fantastic space and location here at Barneys New York, which is a testament to the amazing partnership we have with them,” Mr. Gearing affirmed. “Barneys fills our need to reach the urban, trendsetting client.” He

and John Gates.

credits John Gates, RéVive’s Regional Sales Manager for the Northeast, as responsible for the brand’s “prime real estate right by the stairs.” Mr. Gates traces his relationship with Barneys New York “a long way with the retailer’s Bettina O’Neill, the GMM and Vice President Cosmetics. “We have worked very closely together for the past 20 years, and she is a great partner of ours,” he said. “We see a secondary centerpiece and market for the RéVive line at Barneys New York; it’s the male metrosexual consumer. RéVive is really a very unisex line extending even to its clean look, and it does resonate particularly at Barneys New York for the male customer. We definitely believe there is an opportunity here for a cult following,” Ms. Parks, Mr. Gearing, Ms. Greenwald and Mr. Gates at the display for RéVive’s Art Ms. Greenwald noted. Box “The line already has a lot of male celebrities, so we look at that as a secondary target,” she contin“The magic must happen at the counter,” Ms. Poccia ued. “This is the perfect line for men, so we will eventu- said, and she adds, “Our brands are blessed with amazally look at products specifically for male consumers.” ing founders, Laura Mercier and Dr. Gregory Brown. RéVive’s Esthetician, Irit Beneharon, has built up her They are very much engaged in our business and want to relationships with her customers. “I have been here for do the right thing.” BF F EB R U A RY 2 0 1 3 /

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SUPPLY-SIDE ECONOMICS (continued from page 25)

Andrew Burrett Vice President Strategy & Marketing MWV Beauty & Personal Care MWV’s commitment to sustainable packaging spans our operations in 30 countries around the world. MWV sources all materials responsibly to create packaging solutions that protect products, provide convenience and speak to the consumer. At MWV, we maximize overall sustainability across the supply chain while maintaining cost-effectiveness and consumer satisfaction.

Christophe Maubert President Fine Fragrances Division Robertet Robertet follows eco-friendly and sustainable practices and has been doing so for over 160 years—it’s in our DNA. Good practices help explain our leading position in Naturals and also in Organic ingredients with our recent acquisition of SAPAD. Our relationships with farmers and producers go back five generations, allowing us to be highly competitive on costs and affordable for most projects.

Shéhérazade Chamlou Vice President Sales + Marketing SGD North America SGD confirms its commitment to respect the environment by identifying opportunities to reduce total cost and environmental impact from material selection to optimizing

product processes, developing waste and recycling programs in operations. SGD’s Infinite Glass, the first and only recyclable glass for perfumery and cosmetics, is made of 100% post-consumer recycled cullet. Infinite Glass is a good example of sustainable packaging, which results in savings of raw materials and energy, while reducing harmful emissions to the environment.

Xavier Adnet Vice President Sales and Marketing Stoelzle Glass USA, Inc. Stoelzle have heavily invested in new filters to reduce air pollution by filtering waste gas dust from the furnace and by employing Low NOX Combustion Technology. We have been increasing the use of recycled cullet for the production of colored glass, so we use less energy and raw material in the furnace when we run the glass. We have also been working on standardizing the packing in order to optimize the use of cardboard. As regards the decoration, we have invested in state-of-the-art spray line using UV curing—less energy and more efficient—and radiant energy.

Rhona Stokols Vice President, North America Fine Fragrance Sales Symrise Scent & Care Division At Symrise, sustainability is not an “initiative” but a “must do” because the challenges we face in terms of limited resources, climate change and population growth are too pressing to ignore. Besides continuously reviewing the entire value chain of our raw materials, we also focus on process redesign through green

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chemistry. This investment allows us to eliminate by-products, increase raw-material efficiency and establish a lower environmental footprint. In fact, we recently won the Most Sustainable Initiative award for our procurement of vanilla in Madagascar.

Frederic Jacques Vice President Fine Fragrance Takasago Takasago: taking action for the environment. Protecting the environment is an integral part of Japanese culture. For the Japanese, the relationship with nature is essential. For example, the traditional custom known as hanami, which consists in admiring the beauty of flowers, mainly cherry flowers (sakura), is still honored in Japan today. Besides the historical references to the samurais, this custom is for many Japanese people an occasion to enjoy the landscape. It therefore comes as no surprise that very early on, Takasago drew up policies to reduce its impact on the environment, from the procurement of raw materials to waste disposal. In 2009, the group embarked on an ambitious plan known as EHS 100. This 12-year plan aims to make significant reductions in CO2 emissions in water and energy consumption. Under the terms of the plan, we are bound to recycle our packaging and all of our waste. In 2020, the Group will celebrate its centenary and reap the fruits of this 12-year plan. Takasago also has a strong presence in a number of professional bodies that regulate our industry. Their main objectives are to ensure consumer safety and to protect the environment. The eco-friendliness, together with social responsibility, are principles which are deeply anchored in our DNA. BF


SPRINGS AHEAD (continued from page 27)

Eye Candy

Facing Forward This spring also ushers in two new shades of Shiseido’s Luminizing Satin Face Color. Created by Artistic Director Dick Page, Medusa (illuminates by a delicate bluish tint) and Starfish (fresh and sun-kissed) are additions to the six existing shades. Their textures spread easily and allow for a silky-smooth and soft feel on the skin. Four elements are essential to the Lacquer Rouge blushes: Satin Smooth Pearl in Amethyst for a smooth finish; Micromatic Color Pigment to calibrate the shade and the customization of color intensity; Super Hydro-Wrap Vitalizing DE for lasting moisture; and Dual Optimizing Powder for true color and a natural sheen on the cheek. As Mr. Page put it: “Blush is a vitality booster.” They are priced at $30.00 each.

I n s p i r e d b y M r. Page’s travels, Shiseido’s Luminizing Satin Eye Color Trio has two new additions: Beach Grass (cream, bronze and deep mauve derived from shades of beach grass near an old island fort in South Carolina) and Pink Sands (pink, greybrown and peach elicLuminizing Satin Eye Color Trio ited by sand dunes seen at sunset). These tricolor combos join 10 existing combinations, all incorporating the same ingredients as the Luminizing Satin Face Color blushes, providing a smooth finish, bright, translucent colors, all-day moisture and a natural sheen to the lids. Luminizing Satin Eye Color Trio’s new shades are available at $33.00 each. All the products mentioned above are available this month at retailers nationwide and at www.shiseido.com. BF

Shiseido’s “New Global Face,” Model Sue He

Luminizing Satin Face Color F EB R U A RY 2 0 1 3 /

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SUPPLIERS DIRECTORY FRAGRANCE COMPOUNDS & ESSENTIAL OILS Arcade Marketing, Inc. 1700 Broadway 25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com Diane Crecca Sampling Technologies

Drom International Inc. 5 Jacksonville Road Towaco, NJ 07082 [tel] (973) 316-8400 [fax] (973) 316-9039 www.drom.com Andy.Oshea@drom.com Andy Oâ&#x20AC;&#x2122;Shea

www.fragranceresources.com Robert MacDonald Manufacturer of Fragrance Compounds, Naturals and Aromatic Ingredients

Givaudan Fragrances Corporation

[fax] (201) 405-0184 www.robertet.com jlattarulo@robertetusa.com Joseph Lattarulo Manufacturers of Fragrances for Use in Cosmetic, Toiletry and Household Products

Also:

40 West 57th Street 11th floor New York, NY 10019 [tel] (212) 649-8800 [fax] (212) 649-8899 www.givaudan.com Cosimo Policastro

Robertet, Inc. 125 Bauer Drive Oakland, NJ 07436 [tel] (201) 337-7100 [fax] (201) 337-0070 www.robertet.com aadrian@robertetusa.com Arnaud Adrian

Fragrance Supplier / Manufacturers of Fine Fragrance

International Flavors & Fragrances Inc. 521 West 57th Street New York, NY 10019 [tel] (212) 765-5500 [fax] (212) 708-7132 www.iff.com Nicolas Mirzayantz

Natural Ingredients for Fragrance, Personal Care Products

Symrise

60 Demarest Drive Wayne, NJ 07470 [tel] (973) 633-5533 [fax] (973) 633-5538 www.mane.com maneusa@mane.com Michel Mane

300 North Street Teterboro, NJ 07608 [tel] (201) 288-3200 [fax] (201) 462-2363 www.symrise.com Achim Daub Also: 505 Park Avenue 15th floor New York, NY 10022 [tel] (646) 459-5000 [fax] (646) 459-5020 www.symrise.com doreen.bucher@symrise.com Doreen Bucher

Fragrance Resources, Inc.

Fine Fragrance Compounds and Essential Oils

Fragrance Compounds & Essential Oils

620 Route 3 West PO Box 4277 Clifton, NJ 07014 [tel] (973) 777-2979 [fax] (973) 458-5224 www.fragranceresources.com Robert MacDonald

Premier Specialties, Inc.

Takasago International Corporation (U.S.A.) Fragrance Division

Fragrance Manufacturing

Firmenich International Fine Fragrance Center 625 Madison Avenue New York, NY 10022 [tel] (212) 489-4800 [fax] (212) 980-4312 www.firmenich.com Jerry Vittoria Creators and Manufacturers of Fragrances & Chemical Specialties

Fragrance Oils

Also: 70 East 55th Street 3rd Floor New York, NY 10022 [tel] (212) 909-0780 [fax] (212) 715-9668

Fragrance Compounds

Mane USA

236 Blackford Avenue Middlesex, NJ 08846-2502 [tel] (732) 469-6615 [fax] (732) 469-6772 www.premierfragrances.com Roger Rich Fragrances; Cosmetic Natural and Organic Materials

Robertet Fragrances, Inc. 125 Bauer Drive Oakland, NJ 07436 [tel] (201) 405-1000

4 Volvo Drive Rockleigh, NJ 07647-0932 [tel] (201) 767-9001 [fax] (201) 784-7200 www.takasago.com paul_ireland@takasago.com Paul Ireland Producer of Fragrance Compounds and Aroma Chemicals

Ungerer & Company 4 Bridgewater Lane Lincoln Park, NJ 07035 [tel] (973) 628-0600 [fax] (973) 628-0251 www.ungererandcompany.com mmagliaro@ungerer.org Mark Magliaro Carla Arcangelo Flavors, Fragrances, Essential Oils, Oleoresins and Aromatics

SPECIALTY INGREDIENTS Premier Specialties, Inc. 236 Blackford Avenue Middlesex, NJ 08846-2502 [tel] (732) 469-6615 [fax] (732) 469-6772 www.premierfragrances.com Roger Rich Fragrances; Cosmetic Natural and Organic Materials

Ungerer & Company 4 Bridgewater Lane Lincoln Park, NJ 07035 [tel] (973) 628-0600 [fax] (973) 628-0251 www.ungererandcompany.com mmagliaro@ungerer.org Mark Magliaro Carla Arcangelo Flavors, Fragrances, Essential Oils, Oleoresins and Aromatics

BOTTLE & PACKAGING DESIGN ACCESSmr 111 East 59th Street 8th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com marc@mra-nyc.com Marc Rosen ACCESSmr Is a Marketing

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Consultancy that Partners with Clients & Brands to Network, Develop and Institute New Pathways of Profitability and Improve Industry/Consumer Awareness

Albea Group 595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100 [fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com Stephane Tondenier Laminate Tubes, Plastic Tubes, Mascaras & Eyeliners, Lip Glosses, Sticks & Lipsticks

Bormioli Luigi USA 5 Walnut Grove Drive Suite 140 Horsham, PA 19044 [tel] (215) 672-7111 [fax] (215) 672-7115 www.bormioliluigi.com obursac@luigibormioli.com Olga Bursac Cosmetic and Perfume Containers; Glass Design, Manufacturing & Distribution

CEI: Cosmetic Essence Innovations 2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com Peter Martin Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding

ColorOptics an Arcade Marketing Company


43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes

CoScentrix 17120 Kingsview Avenue Carson, CA 90746 [tel] (310) 639-3990 [fax] (310) 639-3989 www.coscentrix.com Jill Belasco Private Label Home Fragrance and Personal Care, Assembly & Fulfillment Services

HCT Packaging 746 Rte 202-206 Bridgewater, NJ 08889 [tel] (908) 203-8010 [fax] (908) 203-8019 www.hctpackaging.com Plastic Injection Molding Specializing in Compact Manufacturing and Design. Turnkey Services - Metal Injection Molding - ZAMAC

Lombardi Design & Manufacturing 100 Doxsee Drive Freeport, NY 11520 [tel] (516) 546-4400 [fax] (516) 546-4413 www.lombardi.cc victor.caracappa@lombardi.cc Victor Caracappa Injection-Molded Packaging Components, Custom and Stock

Maesa Group 40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com gregory.mager@maesa.com Gregory Mager Private Label Beauty, Fragrance, Home

Marc Rosen Associates 111 East 59th Street 8th floor New York, NY 10022

Bormioli Rocco Glass Inc.

[tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com kevin@mra-nyc.com Kevin Marshall Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights Within the Beauty & Luxury Packaging Arenas

SGB Packaging Group, Inc. 401 Hackensack Avenue 7th floor Hackensack, NJ 07601 [tel] (201) 488-3030 [fax] (201) 488-3666 www.sgbpackaging.com sgibli@sgbpackaging.com Shoshana Gibli Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles, Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch Systems, Glass Bottles, Vials & Samplers.

GLASS, CARTON AND COMPONENT MANUFACTURING Albea Group 595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100 [fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com Stephane Tondenier Laminate Tubes, Plastic Tubes, Mascaras & Eyeliners, Lip Glosses, Sticks & Lipsticks

Bormioli Luigi USA 5 Walnut Grove Drive Suite 140 Horsham, PA 19044 [tel] (215) 672-7111 [fax] (215) 672-7115 www.bormioliluigi.com obursac@luigibormioli.com Olga Bursac Cosmetic and Perfume Containers; Glass Design, Manufacturing & Distribution

Jill Belasco

41 Madison Avenue, 16th floor New York, NY 10010 [tel] (212) 719-1155 x108 [fax] (212) 719-3606 www.bormioliroccousa.com Ida Traficante Manufacturer of High Quality Perfumery and Cosmetic Bottles, Stock and Custom Glass Containers, Decorated

C+N Packaging, Inc. 105 Wyandanch Avenue Wyandanch, NY 11798 [tel] (631) 491-1400 [fax] (631) 491-1299 www.cnpkg.com bmarkert@cnpkg.com Brooks Markert Closures for Fragrance and Cosmetics

CEI: Cosmetic Essence Innovations 2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com Peter Martin

Private Label Home Fragrance and Personal Care, Assembly & Fulfillment Services

Heinz Glas USA Inc. 360 Hurst Street Linden, NJ 07036 [tel] (908) 474-0300 [fax] (908) 474-0306 www.heinz-glass.com/ www.hgd.pl mmazzei@heinzglasusa.com E. Mazzei Glass Bottles & Decoration, Plastic Bottlles, Caps & Closures & Decoration

Lombardi Design & Manufacturing 100 Doxsee Drive Freeport, NY 11520 [tel] (516) 546-4400 [fax] (516) 546-4413 www.lombardi.cc victor.caracappa@lombardi.cc Victor Caracappa Injection-Molded Packaging Components, Custom and Stock

Maesa Group

Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding

40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com gregory.mager@maesa.com Gregory Mager

ColorOptics an Arcade Marketing Company

Marc Rosen Associates

43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes

CoScentrix 17120 Kingsview Avenue Carson, CA 90746 [tel] (310) 639-3990 [fax] (310) 639-3989 www.coscentrix.com

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Private Label Beauty, Fragrance, Home

111 East 59th Street 8th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com kevin@mra-nyc.com Kevin Marshall Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights Within the Beauty & Luxury Packaging Arenas

MWV Health & Beauty Packaging 501 South 5th Street Richmond, VA 23219 [tel] (804) 444-1000 www.meadwestvaco.com creativepackaging@mead-

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westvaco.com Liz Ludwig Formerly MeadWestvaco Health & Beauty Packaging. A Leader in the Development & Marketing of Packaging for Healthcare, Personal Care & Cosmetic Markets. Distinctive through Our Use of Paperboard, Plastic & Combinations of these Materials

Pochet of America, Inc. 415 Hamburg Turnpike Wayne, NJ 07470 [tel] (973) 942-4923 [fax] (973) 942-5364 www.verreries-pochet.fr Gerald Walle Glass Bottles and Jars

Preface Deux, Inc. 641 Lexington Avenue 21st floor New York, NY 10022 [tel] (212) 754-5700 [fax] (212) 754-5629 www.pivaudran.com/tesem .com aviva.himoff@preface-deux .com Aviva Himoff Metal and Vacuum Metalized Parts, Caps, Lids, Spray Cases and Special Decoration on Glass Bottles for the Fragrance and Cosmetic Industry

SGB Packaging Group, Inc. 401 Hackensack Avenue 7th floor Hackensack, NJ 07601 [tel] (201) 488-3030 [fax] (201) 488-3666 www.sgbpackaging.com sgibli@sgbpackaging.com Shoshana Gibli Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles, Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch Systems, Glass Bottles, Vials & Samplers.

SGD North America, Inc. 900 Third Avenue 4th floor New York, NY 10022 [tel] (212) 753-4200 [fax] (212) 355-6073 www.sgdgroup.com sheherazade.chamlou@sgd group.com Sheherazade Chamlou


Manufacturer of Fine Perfumery and Cosmetic Glass

FILLING, ASSEMBLY, & PACKAGING Albea Group 595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100 [fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com Stephane Tondenier Laminate Tubes, Plastic Tubes, Mascaras & Eyeliners, Lip Glosses, Sticks & Lipsticks

CEI: Cosmetic Essence Innovations 2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com Peter Martin Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding

ColorOptics an Arcade Marketing Company 43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer

Private Label Home Fragrance and Personal Care, Assembly & Fulfillment Services

HCT Packaging 746 Rte 202-206 Bridgewater, NJ 08889 [tel] (908) 203-8010 [fax] (908) 203-8019 www.hctpackaging.com Plastic Injection Molding Specializing in Compact Manufacturing and Design. Turnkey Services - Metal Injection Molding - ZAMAC

Lady Burd Exclusive Cometics, Inc. 44 Executive Boulevard Farmingdale, NY 11735 [tel] (631) 454-0444 [fax] (631) 454-0446 www.ladyburd.com sales@ladyburd.com Roberta Burd Tina Burd Mfr Color Cosmetics, Skincare. R&D Custom Formulations. Mfr Powders, Powder Pressings, Lipsticks, Foundation Sticks, Bath & Body, Hair Care, Menâ&#x20AC;&#x2122;s Products, Brushes. Full Turnkey Service. CTFA & GMP Comp, Registered European Union

Lombardi Design & Manufacturing 100 Doxsee Drive Freeport, NY 11520 [tel] (516) 546-4400 [fax] (516) 546-4413 www.lombardi.cc victor.caracappa@lombardi.cc Victor Caracappa Injection-Molded Packaging Components, Custom and Stock

Maesa Group

Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes

40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com gregory.mager@maesa.com Gregory Mager

CoScentrix

Marc Rosen Associates

17120 Kingsview Avenue Carson, CA 90746 [tel] (310) 639-3990 [fax] (310) 639-3989 www.coscentrix.com Jill Belasco

Private Label Beauty, Fragrance, Home

111 East 59th Street 8th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com kevin@mra-nyc.com Kevin Marshall

Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights Within the Beauty & Luxury Packaging Arenas

Milbar Labs, Inc. 20 Commerce Street East Haven, CT 06512 [tel] (203) 467-1577 [fax] (203) 467-1573 www.milbarlabs.com Gus Bezas Michelle Yacovelli R&D, Cosmeceutical Developer, Manufacturing & Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics

Packaging & Distribution Resources 300 Kennedy Drive Sayreville, NJ 08872 [tel] (732) 316-2757 x305 [fax] (732) 316-0601 www.pdrnj.com sales@pdrnj.com Jack Sandbach Turnkey Distribution, High Volume Assembly, Automatic Shrink Wrapping, Automated Pick/Pack Line. Culling & Sorting, Returns Processing, Storage, Barcoding/UPC, EDI Processing, B2B & B2C, Customer Service/Order Processing, Inventory Control

COSMETIC RESEARCH SERVICES Global Trend Tracker & Product Anthropologist 235 West 56th Street New York, NY 10019 [tel] (212) 315-5802 daisyvino2@yahoo.com Marguerite La Corte Global Trend Tracker & Product Anthropologist, Travels Worldwide 30+ Days/ 5 Countries to Help R&D and Marketing Clients Identify Emerging Consumer Insights, Novel Ingredients, Unique Rituals Through Her

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Proprietary Trend Reports

Lady Burd Exclusive Cometics, Inc. 44 Executive Boulevard Farmingdale, NY 11735 [tel] (631) 454-0444 [fax] (631) 454-0446 www.ladyburd.com sales@ladyburd.com Roberta Burd Tina Burd Mfr Color Cosmetics, Skincare. R&D Custom Formulations. Mfr Powders, Powder Pressings, Lipsticks, Foundation Sticks, Bath & Body, Hair Care, Menâ&#x20AC;&#x2122;s Products, Brushes. Full Turnkey Service. CTFA & GMP Comp, Registered European Union

Market View 5112 Emerald Forest Drive Austin, TX 78745 [tel] (512) 441-3665 www.CosmeticIndustry.com cosind@gmail.com Marlene Eskin Tracks Industry Sales, Monitors Internet, Provides an Annual Report on U.S. Sales

Milbar Labs, Inc. 20 Commerce Street East Haven, CT 06512 [tel] (203) 467-1577 [fax] (203) 467-1573 www.milbarlabs.com Gus Bezas Michelle Yacovelli R&D, Cosmeceutical Developer, Manufacturing & Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics

The NPD Group, Inc. 900 West Shore Road Port Washington, NY 11050 [tel] (516) 625-0700 [fax] (516) 625-4691 www.npd.com elise_marshall@npd.com nancy_russo@npd.com Elise Marshall Nancy Russo NPD Offers Consumer Panel and Retail Sales Tracking Services, SPeical Reports, Custom Research and Industry Expertise for the Beauty Market in the U.S., France, Italy and China

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CONTRACT MANUFACTURING & PACKAGING Albea Group 595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100 [fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com Stephane Tondenier Laminate Tubes, Plastic Tubes, Mascaras & Eyeliners, Lip Glosses, Sticks & Lipsticks

Arcade Marketing, Inc. 1700 Broadway 25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com Diane Crecca Sampling Technologies

CEI: Cosmetic Essence Innovations 2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com Peter Martin Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding

ColorOptics an Arcade Marketing Company 43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes


CoScentrix 17120 Kingsview Avenue Carson, CA 90746 [tel] (310) 639-3990 [fax] (310) 639-3989 www.coscentrix.com Jill Belasco Private Label Home Fragrance and Personal Care, Assembly & Fulfillment Services

Dermaceutical Laboratories, LLC 30-32 Henry Street Teterboro, NJ 07608 [tel] (201) 288-9477 [fax] (201) 288-9466 www.dermaceuticallabs.com wendy@dermaceuticallabs .com Wendy Chang James Chang Leading Manufacturer of Advanced Emulsion Technologies for the Skin Care, Hair Care, Bath and Body Care & Cosmeceuticals Market

Lady Burd Exclusive Cometics, Inc. 44 Executive Boulevard Farmingdale, NY 11735 [tel] (631) 454-0444 [fax] (631) 454-0446 www.ladyburd.com sales@ladyburd.com Roberta Burd Tina Burd Mfr Color Cosmetics, Skincare. R&D Custom Formulations. Mfr Powders, Powder Pressings, Lipsticks, Foundation Sticks, Bath & Body, Hair Care, Menâ&#x20AC;&#x2122;s Products, Brushes. Full Turnkey Service. CTFA & GMP Comp, Registered European Union

Lombardi Design & Manufacturing 100 Doxsee Drive Freeport, NY 11520 [tel] (516) 546-4400 [fax] (516) 546-4413 www.lombardi.cc victor.caracappa@lombardi.cc Victor Caracappa Injection-Molded Packaging Components, Custom and Stock

Maesa Group 40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com jgregory.mager@maesa.com

promotions.com Howard P. Annenberg Kevin Baren

Gregory Mager Private Label Beauty, Fragrance, Home

Designers & Producers of Point-Of-Purchase Displays for the Cosmetic Industry. Manufacturers of Custom Banner Programs, Acrylic, Injection Molding, Corrugated & Process Silk Screening

Milbar Labs, Inc. 20 Commerce Street East Haven, CT 06512 [tel] (203) 467-1577 [fax] (203) 467-1573 www.milbarlabs.com Gus Bezas Michelle Yacovelli R&D, Cosmeceutical Developer, Manufacturing & Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics

Preface Deux, Inc.

DISTRIBUTION & FULFILLMENT CEI: Cosmetic Essence Innovations 2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com Peter Martin

641 Lexington Avenue 21st floor New York, NY 10022 [tel] (212) 754-5700 [fax] (212) 754-5629 www.pivaudran.com/ tesem.com aviva.himoff@preface-deux .com Aviva Himoff

Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding

Metal and Vacuum Metalized Parts, Caps, Lids, Spray Cases and Special Decoration on Glass Bottles for the Fragrance and Cosmetic Industry

ColorOptics an Arcade Marketing Company

SGB Packaging Group, Inc. 401 Hackensack Avenue 7th floor Hackensack, NJ 07601 [tel] (201) 488-3030 [fax] (201) 488-3666 www.sgbpackaging.com sgibli@sgbpackaging.com Shoshana Gibli Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles, Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch Systems, Glass Bottles, Vials & Samplers.

Shannen Promotions, Inc. 400 Post Avenue Suite #402 Westbury, NY 11590 [tel] (212) 687-9284 [fax] (212) 972-7943 www.shannenpromotions.com hannenberg@shannen

43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes

CoScentrix 17120 Kingsview Avenue Carson, CA 90746 [tel] (310) 639-3990 [fax] (310) 639-3989 www.coscentrix.com Jill Belasco

[tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com gregory.mager@maesa.com Gregory Mager Private Label Beauty, Fragrance, Home

MARKETING TOOLS ACCESSmr 111 East 59th Street 8th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com marc@mra-nyc.com Marc Rosen ACCESSmr Is a Marketing Consultancy that Partners with Clients & Brands to Network, Develop and Institute New Pathways of Profitability and Improve Industry/Consumer Awareness

Arcade Marketing, Inc. 1700 Broadway 25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com Diane Crecca Sampling Technologies

ColorOptics an Arcade Marketing Company 43 Green Pond Road Rockaway, NJ 07866 [tel] (973) 664-3100 [fax] (973) 664-3115 smeyer@coloroptics.com Seth Meyer Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes

Global Trend Tracker & Product Anthropologist

Maesa Group

235 West 56th Street New York, NY 10019 [tel] (212) 315-5802 daisyvino2@yahoo.com Marguerite La Corte

40 Worth Street Suite 705 New York, NY 10013

Global Trend Tracker & Product Anthropologist, Travels Worldwide 30+ Days/5

Private Label Home Fragrance and Personal Care, Assembly & Fulfillment Services

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Countries to Help R&D and Marketing Clients Identify Emerging Consumer Insights, Novel Ingredients, Unique Rituals Through Her Proprietary Trend Reports

Market View 5112 Emerald Forest Drive Austin, TX 78745 [tel] (512) 441-3665 www.CosmeticIndustry.com cosind@gmail.com Marlene Eskin Tracks Industry Sales, Monitors Internet, Provides an Annual Report on U.S. Sales

Shannen Promotions, Inc. 400 Post Avenue Suite #402 Westbury, NY 11590 [tel] (212) 687-9284 [fax] (212) 972-7943 www.shannenpromotions.com hannenberg@shannen promotions.com Howard P. Annenberg Kevin Baren Designers & Producers of Point-Of-Purchase Displays for the Cosmetic Industry. Manufacturers of Custom Banner Programs, Acrylic, Injection Molding, Corrugated & Process Silk Screening

Strategic Marketing Solutions 801 Maplewood Drive Suite 14 Jupiter, FL 33458 [tel] (212) 697-3311 [fax] (212) 697-3322 dnhorner@aol.com David Horner Strategic Marketing and Sales


At Dermaceutical Laboratories, we create partnerships with our clients which extend beyond quality products and customer service. We ensure up-to-date knowledge about your brandâ&#x20AC;&#x2122;s ever-changing needs. This enables us to create custom tailored solutions and provide you with ground-breaking technologies and innovations.

30-32 Henry STreeT. TeTerboro, nJ 07608 USA WWW.DermAceUTicALLAbS.com TeL: 201.288.9477 e: inFo@DermAceUTicALLAbS.com www.de r mace uticall abs.com


The No. 1 selling Tinted Moisturizer

*

Merging protection, hydration and perfection

Tinted Moisturizer

Broad Spectrum SPF 20 Sunscreen Two forms of extraordinary— Crème and Crème Compact

12 shades of flawless

Illuminate skin with a sheer glow of colour

flawless has many faces *Based on The NPD Group, Inc., U.S. volume sales in prestige retail, YE 2012.

Makeup by Laura Mercier for Laura Mercier

lauramercier.com


Beauty Fashion February 2013