BEAUTY BUZZ by Beauty Express
Issue 3, Summer 2011
new products THE GEL REVOLUTION
Customer Spotlight Dove Spaâ€™s Fran Hayter shares her experience
tanning tips & products COLLEGE XPRESS
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the editor a note from
t’s been a busy start to the year with the launch of the Beauty Book and visiting trade shows in both the UK and Ireland. If you haven’t received a copy of the new catalogue, please call us, or order online and we’ll get one straight out to you! You will notice the Salon Services logo on the cover and may even wonder why? Beauty Express is part of Salon Services, and from now on, you will begin to see this partnership more visually in our sales and marketing materials reflecting the breadth and depth of our offer. You won’t notice any changes other than a larger product selection and a new range of own brand Salon Services products, top quality products at unbeatable prices! After a very long and very cold winter, summer is finally here and in our industry that means a few visits to the salon. Waxing, tanning, pedicures, perfect pinkies, eye tinting… we all like to look our best in the summer sun and we have some great ideas to get your clients prepped for the beach. We have been chatting to Fran Hayter, Brand Development Director of Dove Spa, the leading UK salon group, and she offers some experienced words of advice on running a successful salon business, as well as the latest news and views from the college beauty world. As always, keep in touch, we love to hear from you all! Many thanks! x
Thank you to everyone who visited us at both Professional Beauty at ExCel, Irish Beauty in Dublin and Beauty UK in Birmingham. We had record breaking numbers at our stand and hundreds of you placed orders and took advantage of the VAT FREE show offer. Our next exhibition is Olympia Beauty in London, 1819th September where we will be unveiling lots of new equipment and as always, have amazing show offers so you can get the best value for your salon! We look forward to seeing you there!
The team and our luxury Living Earth Crafts spa bed at ExCel.
The team preparing to give out thousands of catalogues ! in Birmingham
Joanne Etherson Editor, Beauty Buzz
Your Top Five Nail colours this year The highest quantities of nail polish sold at Beauty Express were:
Essie Mademoiselle 011102
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Mavala Graphic 119057
Nail Essentials Classic Fuschia 000793
Essie Mink Muffs 011124
Orly Orange Punch 418974
SIZZLING HOT NEW PRODUCTS!
Lily Lolo New award winning mineral make up range available exclusively by mail order from Beauty Express. Every product is free from harsh chemicals, dyes and fillers. Prices from £2.50/€3.00.
Pro Impressions Lashes For instant glamour and seductive eyes, Pro Impressions’ Divine Lashes are the answer.Try new designs, Fancy Flush, for a distinctive lash with sparkle and glamour, and Celebrity Look, for long and full luscious lashes. £3.99 /€4.80 Fruit Smoothie Creme Wax A new wax from Salon Services, Fruit Smoothie is a pink, sweet fruit scented crème wax. Suitable for all areas of waxing and all skin types. £4.29/€5.09
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Heel to Toe New Heel to Toe is a range of carefully selected treats to help keep feet feeling and looking beautiful. Perfect from pampering those tootsies! Prices from £0.69/€0.69 Mavala Fashionable new nail colours from Mavala, including Lagoon, a pretty, pale spearmint blue and Berlin, a stylish, solid grey. £2.30/€2.80
Refectocil Bleaching Paste for Eyebrows: Blonde Lightens eyebrows up to three shades. Perfect for use on eyebrows too dark or prominent for newly dyed blonde hair. £4.75/€5.95
Torino Spa Range A modern, stylish range that includes the Luxury Torino Spa Couch and contemporary, coordinating trolleys and stools....perfect for creating a luxurious look for your salon. Prices from £79.95/€99.00.
The Murano Spa With its elegant lines, graceful contour and one of a kind custom glass bowl, it is a must have for top spas! £7,995.00/€9,495.00
Top 5 for tanning 1. Cleanse Indulge and cleanse your skin with whitetobrown Body Wash. This light, refreshing body wash, with added moisturisers, softens the skin and leaves it delicately scented. £3.00/€3.70
Tan-tastic! Spray tanning is a great addition to your treatment menu and with a choice of many ranges; you can start straight away without breaking your budget. Tantruth™ is a professional tanning range that offers exceptional quality throughout its step-by-step tanning routine. Tantruth™ has been newly formulated and is now alcohol and paraben free so if you haven’t tried it before, now is the perfect time to try the Tantruth™ range! From £2.10/€2.55 New whitetobrown advanced tanning range, inspired by the demands for a natural looking tan, compliments all airbrush tanning systems and can be adapted to individual needs, offering different shades and depths of tan. From £2.00/€2.40 Sienna X is full of natural active ingredients and paraben, SLS and alcohol free and has a choice of 5 spray tan solutions to give your customers the best looking natural tan. From £2.97/€3.95 Solglo is a complete salon professional system and the range caters for all spray tanning requirements, from the preparation of the skin to the maintenance of the perfect tan. From £2.95/€3.50 Pro Tan offers an excellent selection of lotions packed full of top quality ingredients available in handy sized sachets or in a value for money bottle to help you achieve your dream tan. From £0.95/€1.00
2. Exfoliate Exfoliate with Tantruth™ True Smoothing Scrub to remove dead skin cells, allowing your tan to be even. Our True Smoothing Scrub contains a delicate fragrance to leave the skin fresh and lightly scented.The small, gentle, exfoliant beads remove dead skin softly but effectively, ensuring a smooth and even looking tan. From £2.99/€3.60 3. Moisturise Solglo Pre Tan Moisturising Enhancer is a light, easily absorbed moisturiser containing the antioxidants, Vitamin E and co-enzyme Q10 and is designed to moisturise the skin leaving it smooth and rehydrated without acting as a barrier to the tan. £4.95/€5.95 4. Tan Tonight’s the Night, the brand new express tan from Sienna X is perfect for clients who want to be tanned and ready for that evening. Infused with organic Aloe Vera and Avocado extract, Tonight’s The Night is specially formulated to give a gorgeous tan that will develop quickly, leaving clients bronzed in just 2 hours. From £12.95/€15.95 5. Extend Top up and enrich your tan with whitetobrown Extend. This light cream works to prolong and enhance your tan, leaving you with golden and glowing skin. £5.00/€6.00 Salon Tanning Essentials Beauty Express has a full range of tanning accessories and disposables for all your spray tanning needs. Everything from Spray Tanning Record Cards (100) only £6.00/€7.20 and new Foot Stickers (50 pairs), perfect protection for clients feet, only £22.00/€27.95… just 44p/56c each!
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es busiest tim s one of the Summer is treatments, with client er r in a salon fo for the warmer weath y d getting read holidays. Salons shoul and summer ntage of the summer va take full ad profit with maximising ms in season by il ta mer re ite perfect sum eatments! tr addition to
GREAT SUMMER RETAIL IDEAS
The wedding season is here so make sure the salon is packed full of all the wedding essentials. Light nail colours and pre-wedding beauty must haves should be visible to catch the eye of all the brides to be.
Attract customers with brightly coloured polishes and other summer treats. Display top holiday colours like corals and pinks at nail stations and till points. Advertise treatments and offers in your window to encourage passers by and regular clients to come in for all their essential summer beauty treatments. Display holiday essentials at till points and around the salon. Travel sized products, like handy 70ml sized Skintruth™ bottles, are perfect for holidays. Nail files, lip balms and nail polishes are also great to retail during the summer months.
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SKINTRUTH™ PEDI KIT The perfect six step pedicure kit...ideal for the summer and for taking care of those tootsies! £14.95/€18.95
EASY PED PEDI SLIPPERS Offer your clients the luxury of comfort and mobility for their toes, after a pedicure in your salon, with Easy Ped. These are the perfect addition to a pedicure so your client’s beautifully painted toes remain unscathed. £4.95/€5.95
ORLY PIN UP COLLECTION The Pin Up collection has vivid, feminine crème shades with eye catching jewel toned glitters… perfect for the summer and customers are sure to love them! £46.50/€55.95
LIP BALMS Lip balms are a perfect summer retail item and can easily displayed at till points. £2.49/€3.00
NEW ESSIE COLOUR CUBES New colour collections from the celebrity’s favourite nail house including the Resort Collection. From £8.50/€10.20
TANTRUTH RETAIL Tantruth™ retail bag is the perfect summer tanning kits and contains all you’ll need for a bronzed, sun-kissed look all year round. £11.00/€13.95
College Xpress the Kit Book is out NOW!
STUDENT KITS – choose Beauty Express • Winner of BEST Wholesaler & BEST Customer Service 2010 • Online, fast, efficient student kit ordering • Dedicated College Department • Exclusive product and equipment lines • Excellent value HABIA approved kits • CPC approved supplier
The new Kit Book is out and full of all the BEST student kits for your college. Our standard kits, including Habia approved kits, have everything your students need to kick start their beauty careers with high quality products and implements. Call The College Department for your FREE copy, 0141 620 2807.
Tracey McCrae, Head of Beauty at Colchester Institute, gives us an insight into college life. What are your most popular beauty courses? Our most popular course is Level 2 Beauty Therapy and normally we recruit approximately 140 learners of diverse ages, ranging from 16 to 60. How many new students start every year and what do you do to attract new students? Every year, we enrol between 220 and 240 new students. To attract new students, we ensure we have excellent links with schools and attend as many open events as possible. What product ranges do you use in the college and why have you chosen those brands for students to learn with? We use Skintruth™ and Salon System’s Thai Skincare range from Beauty Express. The main reason behind choosing both ranges was that the products are paraben free. We also use both the Thai Manicure and Pedicure ranges because the products have wonderful aromas and the results are excellent so our clients love them. What treatment machines do you use and why did you choose these machines? We use G5, Vacuum Suction, Galvanic Face and Body, High Frequency, Microcurrent and Facial and Body Faradic Plus Electrolysis. We chose these machines because they match the range required for the City and Guilds syllabus.
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What makes Colchester Institute stand out from other colleges? At Colchester Institute, we have an excellent reputation and many salon owners recognise our high standards and feel confident recruiting our students. What do you see as the future of the beauty industry? I think that Holistic Therapy Treatments are the way forward. We are currently offering two courses in Complementary Therapies for those aged 16 and over. As a centre we have an excellent client base for these services and staff members who are extremely passionate about these treatments. All students leave our College with not only an excellent qualification but also a great experience.
Frances Hayter has been with Dove Spa, a subsidiary of Spa & Salon UK since its inception. In 2008 she was appointed International Brand Development Director, bringing over 30 years of beauty industry experience to the role. Dove Spa has 23 sites in the UK and 4 in Canada and their mission is to help all women feel better about themselves, by creating a non-intimidating relaxing atmosphere. Dove Spa doesn’t offer Botox or invasive treatments. She shares some advice on how to run and maintain the UK’s most successful salon group.
What’s your favourite thing about Beauty Express? Deana (Beauty Express Corporate Account Manager, pictured below), for her willingness to take on any challenge, and the great customer service given.
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What attracted you to the beauty industry? It’s been so long ago I can’t remember. In my day (I trained in 1976) you needed A-levels and to be 18 to be a therapist. The London College of Fashion had just launched its first Beauty Therapy course. I guess I imagined it to be glamorous at the time. How little did I know??? It is sheer hard work. Sum up Dove Spa in three words? Can I use 5… Real Women Caring for Themselves. What’s your favourite beauty product? It has to be a Dove Spa product called Super Booster. Mini capsules for that quick pick me up but also great for dehydrated skin. What are the key factors in running a successful salon group? Team work! It only happens when all of the team have the same vision, direction and trust in each other to make it work. Your people make the real
difference to your business. Are they engaged, motivated, enthusiastic? If they are not it’s our responsibility to help them. What advice would you give to therapists starting out? Be recognised, smile, be professional, always really listen to those around you, never have a bad day, look good all the time and enjoy yourself. What’s your favourite part of your job? Getting back into the salons and talking to all the teams, meeting all the suppliers and seeing what’s new.
Advantages of Gel Polishes Gel nail polish has some benefits that standard nail polishes, even chip-resistant and fast-drying formulas, just don’t have. Gel polish applies like a traditional nail polish and has all the advantages of a gel. Unlike soak-off gels, it comes in a polish bottle and unlike traditional polish, it cures/dries under a UV lamp. Gel polish is a trend that will be sticking around! Quick Drying: Gel polishes dry within a few minutes because of the use of the ‘curing’ light. This quick drying feature is perfect for pedicures and manicures. Extended Wear: Gel polishes create a stronger protection compared to other polishes and hardly ever chip and may last up two to three weeks without damage or dulling. Gel polishes are perfect for fingers and toes for the summer because of its long lasting, high shine finish. Colours maintain their clarity and do not discolour or lose their high gloss shine. Variety of Colours: A wide variety of colours are available and you can have the gel removed or changed as often as you want as removal is safe and wont damage the natural nail. Odourless Application: there are no strong, harsh chemical smells during the application of gel polish. Versatile: Skilled nailed technicians can add length using gel polishes but anyone can use these products in a more traditional paint-on manner. Easily Removed: Gel polish can be easily and quickly removed in minutes without damaging the natural nail so removal is completely safe.
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Artistic Nail Design Colour Gloss Soak off Gel System New and exclusive to Beauty Express, Artistic’s Colour Gloss Soak-Off Gel Colour features colour in a bottle, with a twist-on cap and applicator brush, that beautifully glides on nails (and toes) just like nail polish… then, just like gel, it’s lamp-cured to dry in mere seconds. The Colour Gloss Soak-Off Gel Colours have a high shine finish that will last for up to 3 weeks without chipping, dulling, cracking or peeling. Now available in 38 colours, ranging from natural shades to more vibrant tones, there is something for everyone! From £4.95/€5.95 Gelac™ ibd Gelac™ is a lightweight gel polish in a bottle that provides gorgeous colour and coverage, UV cures in just minutes and lasts for 14 days. Gelac™, ibd’s exclusive UV gel polish formula holds the secret to long-lasting shine.There is no chipping and no smudging.When it’s time to change colours, Gelac soaks off in just 10 minutes...it’s that easy! Available in 12 colours. From £5.95/€7.50
Nail Trends NEW ESSIE COLOURS We have added 40 more colours to our exclusive Essie range. Meaning there is now 80 stunning, high quality colours to choose from, including Chinchilly, a sleek granite grey, as worn by Kylie Minogue in a recent car advert. £4.65/€5.60
FRENCH MANICURES WITH A TWIST Add a new twist to the classic French manicure. A nude or light coloured base can still be used but with a dark or bright colour for the tips.Try French Twist-Berry from Salon System Nails to Go for an instant result. £5.30/€6.75
NEON NAILS Neon nails are always a favourite during the warmer months. Try new Mani Mini Hot Shots Kit from Orly with neon shades in perfect handy sized bottles. £8.90/€10.95 PERFECT PASTELS Pastel shades are big this season and look great with a tan. Get the look with Essie’s Mint Candy Apple or Lilacism for perfect pastel nails! £4.65/€5.60