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GRAPHIC DESIGN PORTFOLIO

beatrix leong yi wen


PACKAGING DESIGN

pick up sticks The brief given was to redesign a pre existing local game that lacked packaging, refurbish it completely and create a new package design. In addition, a QR code was included that leads to online instructions.


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Complete packaging

Full label


Online instructions accessed via QR code


BRANDING & MERCHANDISE

live kl A series of merchandise was created to promote a tourisim campaign named LIVE KL (a branding project created in a previous semester). The merchandise was created in mind to be a collection useful to tourists on the LIVE KL adventure; to enhance their experience as they travel KL. The products appearance and manner are designed to reflect LIVE KL’s brand values: LIVE VIBRANT, LIVE NOW, and LIVE THE EXPERIENCE.


PHOTOGRAPHY

personal work I enjoy capturing spontaneous moments as I travel, ranging from architectural scenes to spectacular moments of nature.


ADVERTISING CAMPAIGN

darlie wide toothbriush This is a group project where our team was given a brief by Darlie to create a launvhing campaign to promote the arrival of their new Darlie Wide Clean toothbrush. I was in charge of creating the artwork for our doodle wall that customers can pose in front of.


GRAPHIC ZINE

dark inside

A graphic novel created and written to tell a story and bring more awareness about depression, mental health, and the inner demons we all fight; as well as give encouragement to those still fighting.


dark inside

BEATRIX LEONG YI WEN


MAGAZINE

salt

A fictional magazine created with a market of youths and beach lovers. All photography is original.


BRANDING

spikey’s

A fictional brand created for specialty dragon themed gummies. A brandbook was made to support the brand, as well as a complete set of brand stationary such as envelopes, letterheads, business cards and more.


ILLUSTRATION

art and stuff

I have always enjoyed art and doodling ever since I was a child. This passion has carried forward to this day where I still enjoy creating various forms of art.


Profile for beatrix_leong

Beatrix Leong Yi Wen- Graphic Design Portfolio  

Beatrix Leong Yi Wen- Graphic Design Portfolio  

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