GRAPHIC DESIGN PORTFOLIO
beatrix leong yi wen
pick up sticks The brief given was to redesign a pre existing local game that lacked packaging, refurbish it completely and create a new package design. In addition, a QR code was included that leads to online instructions.
Online instructions accessed via QR code
BRANDING & MERCHANDISE
live kl A series of merchandise was created to promote a tourisim campaign named LIVE KL (a branding project created in a previous semester). The merchandise was created in mind to be a collection useful to tourists on the LIVE KL adventure; to enhance their experience as they travel KL. The products appearance and manner are designed to reflect LIVE KLâ€™s brand values: LIVE VIBRANT, LIVE NOW, and LIVE THE EXPERIENCE.
personal work I enjoy capturing spontaneous moments as I travel, ranging from architectural scenes to spectacular moments of nature.
darlie wide toothbriush This is a group project where our team was given a brief by Darlie to create a launvhing campaign to promote the arrival of their new Darlie Wide Clean toothbrush. I was in charge of creating the artwork for our doodle wall that customers can pose in front of.
A graphic novel created and written to tell a story and bring more awareness about depression, mental health, and the inner demons we all fight; as well as give encouragement to those still fighting.
BEATRIX LEONG YI WEN
A fictional magazine created with a market of youths and beach lovers. All photography is original.
A fictional brand created for specialty dragon themed gummies. A brandbook was made to support the brand, as well as a complete set of brand stationary such as envelopes, letterheads, business cards and more.
art and stuff
I have always enjoyed art and doodling ever since I was a child. This passion has carried forward to this day where I still enjoy creating various forms of art.