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Driving the Future Magazine.com

2012 media Empowered by

Bishop Edwards Arts & Media

www.BEAM-Media.com

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Welcome to Internal Combustion Engines are cooling off. In the wake of record-breaking gas prices and nationwide push to reduce carbon emissions and dependence on fossil fuels, America’s love affair with Internal Combustion Engines is experiencing a cooling trend. With low- to zero-emissions, Electrified Vehicles are generating the heat. EVStreet is the first hardcopy consumer magazine breaking the ice in the EV market! Making its debut with a Special Preview Edition at the innaugural EV Expo in Phoenix in December of 2011, EVStreet’s first bi-monthly issue is scheduled for public distribution in March 2012.

EVStreet caters to EV enthusiasts while exploring technology and trends impacting the market. We profile top influencers and engineers and review the latest plug-in offerings. We’ll also be on the scene to break news about the upcoming concept cars, plug-in devices, battery technology and transportation.

Electrified Vehicles are hot! Whether plug-in or hybrid, demand for electrified vehicles is booming. Last year’s concept cars are being driven today. The EV future is NOW, and EVStreet is committed to spreading the word.

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Bishop Edwards Arts & Media

editorial Editor-In-Chief: Snowden Bishop Associate Editor: Timothy Boe

Toyota Manager of Right Mark Settell, Fleet of fuel efficient selection best 7601 E. Frank Lloyd has the Valley’s Hybrid Wrigh Toyota t Blvd., Scotts including the Pinnac dale, AZ 85260 Toyota vehicles, the leN er, and issan.c Highland480 om Camry, Toyota Hybrid -33 and Series. Ask for Mark 9-7780 Prius Hybrid Toyota today! set up your test drive

features Snowden Bishop / David Slipher

design & production

photography Snowden Bishop / Brendan Boe GoE3.com / LA Auto Show / R2Ei

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advertising adsales@ EVStreetMagazine.com

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editorial editor@ EVStreetMagazine.com

480.473.1430 / info@ EVStreetMagazine.com

subscribtions www. EVStreetMagazine.com empowered by

 Š2011, EV Street Magazine EVStreetMagazine.com is a bi-monthly publication published by BEAM-Media, LLC for launch in 2012. EV Street Magazine will be available via subscription and at newsstands in the first quarter of 2012. The digital edition of EVStreetMagazine.com will be available globally via electronic delivery free of charge. Free hardcopy edition is distributed throughout Arizona by authorized outlets. Home delivery of hard copy is $29 per year by subscription only. All editorial content of EVStreetMagazine.com is copyrighted. No portion of this publication, including but not limited to public service announcements and ads created and designed by and/or photographs supplied thereto by EVStreetMagazine.com, may be reproduced without the expressed written permission of the publisher. The publisher assumes no liability for the opinions contained within the publication provided by sources, contributors or advertisers. Publisher shall not be held liable for performance of goods and services provided by advertisers. Questions or concerns should be directed to appropriate contacts listed above.

 

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Edition Special Preview

www.EVStreetMagazine.com

is breaking the ICE! Test Drive the Carbon Neutral Digital Edition at EVStreet Magazine.com


Look who’s driving the future... EVStreet Magazine’s target readers share a common interest in when, where, how and what they drive. They actively seek products and services that enhance their driving experience. Some are EV owners, some are on the fence about making the switch from ICE to EV. Either way, EVStreet is where they look for electrified content. 

  

    

60% men; 40% women Adult drivers Enthused about electrified vehicles and market Educated and enjoy learning more Current & future EV owners Upwardly mobile or looking to save Politically and socially diverse

A Roadmap for success: Who doesn’t like a EVStreet Magazine great race?

R2Ei is also a partnership facilitator and developer, creating and linking diverse business associates and organizations that share a common passion for renewable energy, sustainability, recycling, and smart resource allocation. In addition to growing business relationships, R2Ei actively promotes the sustainability accomplishments of its partners through online social media, including Facebook, Twitter, YouTube, and R2Ei TV, an interactive online channel following trends in sustainability and racing.

by David Slipher

numbers,� Casey explains. “We strive not just to bring our educational tour to new cities, but to leave communities better than we found them.“

is taking the high road to reach our audience with comprehensive market research and reader surveys. Our strategy includes aligning with auto dealers, driver forums, EV organizations and power distributors to R2Ei was created from a vision that introduce EVStreet to its future subscribers. We provide advertisers with several great platforms to maximize exposure: everyone has something to gain by becoming more informed about the extent to which energy affects Hardcopy and Digital Edition Display Advertising, Directory Listings, Website Banners and Social Media. poeple on a daily basis. Though

The Race 2 Energy Independence, or “R2Ei� program introduces race fans to technologies that reduce energy costs while minimizing an environmental impact on the planet. Through a partnership with the Izod IndyCar Series, the R2Ei educational tour travels the country to different race and community events throughout the season, raising awareness and transforming understanding of just how energy impacts our lives.

“We don’t just talk about energy, we like to generate energy,� said John Casey, Founder of R2Ei. Whether it’s helping IndyCar set and meet their newest sustainability goals, or stopping by a local high school to demonstrate energy sciences in action, R2Ei’s mobile educator trailer goes where the action is. “By creating an environment of approachability and inquisitiveness, we make learning about sustainability fun and exciting.�

many lifestyles exist, each uses energy in a similar fashion. While one solution will not be right for every lifestyle, the R2Ei program offers a broad range of alternative technologies and resources designed to be incorporated into any lifestyle.

Hitting the Street:

“Whenever a partner sets or achieves a new goal, we’ll make sure you hear about it,� said Casey. The work doesn’t stop at the end of the racing season, but goes on yearround as the organization continues to educate, promote their partners, and build new relationships with local governments, schools, and community leaders.

The Digital Domain:

awareness is key to Frequency: 6x “Raising (bi-monthly) empowering people with the

Frequency: 6x (bi-monthly)

Circulation: 20,000 hardcopies

Circulation: 100,000

Readers per copy: 2.5

Est. e-zine impressions: 300k/yr

Est. hardcopy readership: 300k/year

Est. website visits: 1 mil+/year

“In reaching through the R2Ei network of partner organizations, we can provide invaluable resources with strength in

knowledge they need to make responsible and independent energy choices,� said Casey. “We hope you’ll join us on the Race 2 Energy Independence, it’s one ride you won’t want to miss.�

          

Don’t look back... The journey has just begun! EVStreet Magazine goes the extra mile when it comes to supporting our advertisers. We pay attention to events and

           

opportunities to garner attention for our supporters, and we get charged up in social media where we connect with our readers and engage them with our advertisers. by Snowden Bishop

One of the auto industry’s best litmus tests determining growing trends happens each year at the Los Angeles Auto Show. Notably one of the|| www. world’s top automotive events, info@ EVStreet Magazine .com || 480.473.1430 EVStreet Magazine .com the Los Angeles Auto Show featured more than 50 world and North American debuts, plus more than a thousand of the latest sports cars, sedans, crossovers, SUVs and minivans. Perhaps the most exciting aspect of

demands. These displays show

developed by university engineers.


Buckle up, let’s go for a drive. Earning your loyalty is of paramount importance to us. During our inaugural season, we are offering incredible flexibility and steeply discounted rates as a reward for being among the first to advertise with us. If you’re in the business of serving the EV community, our readers want to find you. It’s our job to make sure that they do, and that your products or services make an impact!

EVStreet offers a wide variety of advertiser programs to suit any budget and marketing criteria from traditional print ads to enhanced digital options. Website advertising offers an economical option with generous visibility. Our digital reader presents high-tech options that can maximize exposure, optimize interactivity and expand your ad’s effectiveness. Advertiser advantages include SEO, website click-through, adjustable page sizes, sharing matrix features and performance tracking. Please ask us about other live action, animation and interactive features that enhance reader experience.

You’re in Pole Position Be among the first to advertise with us and we’ll make it worth your while! During the first two quarters of 2012: Buy any hardcopy ad, and receive the digital edition ad for free Buy any digital edition ad, and receive a free banner on EVStreet.com Buy any banner ad on our website and receive a free iink to your website in our EV Exchange directory

Green Light... GO! Please call us to discuss your marketing objectives. We will work with you to create an advertising program that gets results. meets your goals and stays within your budget. We offer exciting co-branding opportunities as well as custom special editions to serve as programs for your industry events. Don’t have an ad? Don’t worry. EVStreet will design your ad for you. Please ask your sales representative about our special pricing.

Navigating the Future Stay tuned for our EVStreet Mobile Apps advertising opportunities in Q3 of 2012! The first will be a publication reader app for smart phones and tablets. The second is our GPS charging station locator, which will offer some exciting localized advertising opportunities to reach EV owners on the go.

We look forward to rallying with you! Please contact us: info@EVStreet Magazine.com || 480.473.1430 or visit us online at www.EVStreet Magazine.com

Test Your


Bi-Monthly Hardcopy Rates for 2012 Standard Placement Full Page 2/3 Vert 1/2 Page Hz. 1/3 Vert/Hz. 1/4 EV Exchange 1/8 EV Exchange

1x $3000 $2400 $1800 $1600 $650 $300

2x $2800 $2300 $1600 $1500 $600 $275

3x $2600 $2200 $1500 $1400 $550 $255

4x $2400 $2100 $1400 $1300 $500 $225

5x $2200 $2000 $1200 $1100 $450 $200

6x $2000 $1800 $1050 $900 $400 $175

Premium Placement (full pg) Inside Front L/Front R Table of Conents Editor’s Letter Back Cover Full- Special Placement Two Page Spread

1x $4350 $4000 $4000 $5500 $4000 $5500

2x $4250 $3900 $3900 $5400 $3800 $5400

3x $4150 $3800 $3800 $5300 $3600 $5300

4x $4050 $3700 $3700 $5200 $3400 $5200

5x $3950 $3600 $3600 $5100 $3200 $5100

6x $3850 $3500 $3500 $5000 $3000 $5000

Bi-Monthly Digital Rates for 2012 Standard Placement Full Page 2/3 Vert 1/2 Page Hz. 1/3 Vert/Hz. 1/4 Eco Village 1/8 EV Exchange Premium Placement (full pg) Inside Front L/Front R TOC/Editor’s Letter Back Cover Full- Special Placement Two Page Spread Cover Sponsor Navigation Bar Sponsor

1x $825 $725 $650 $475 $300 $200

2x $755 $655 $585 $435 $275 $175

3x $685 $575 $500 $385 $255 $155

4x $625 $485 $425 $345 $225 $125

5x $575 $435 $385 $325 $200 $100

6x $475 $385 $350 $275 $175 $75

1x $1150 $1125 $1150 $1125 $2275 $5500 $3500

2x $1100 $975 $1100 $975 $2125 $5400 $3400

3x $955 $925 $955 $925 $1875 $5300 $3300

4x $850 $850 $875 $850 $1725 $5200 $3200

5x $775 $765 $755 $765 $1625 $5100 $3100

6x $685 $700 $700 $685 $1175 $5000 $3000

6x $600 $500 $200 $75

9x $550 $450 $175 $50

12x $500 $425 $150 $25

Monthly Online Rates for 2012 Placement Homepage Tower fixed Homepage Side Square fixed Revolving Side Banner EV Exchange Listing w/link

1x $650 $550 $300 $125

3x $625 $525 $250 $100

2012

Editorial Calendar Jan/Feb (Preview) * R2Ei Energy Independence * Future Shock: Plug-in Truckin * E3: Driving the Future

March/April (Launch) * Ahead of the Curve: California Infrastructure Countdown * Zero-60 in Zero Emissions Supercar Concept to Reality

May/June * Road Rally Curcuit: EVs on Vacation * Plug-in Dune Buggies * A New Breed of Mechanic

July/August * SUVs Plug In * Personal Mobility Devices * Mopeds and Motorcycles

September/October * ICE - EV Conversions * Winterizing Batteries * 2013 Show Preview * Best EV Websites & Forums

November/December * The Year in Review: * 2012 Report Card * Tokyo / Los Angeles Shows

Innaugural Issue Special Sign up to advertize in our first official issue and receive 10% off on your next ad contract in EV Street or any other BEAM Alliance hardcopy publication or 25% off any BEAM Alliance online or digital edition publication.

The Fine Print Prices are subject to change as demand increases and limits space availability. Ads are subject to editorial and design approval, and must meet specifications defined herein. Reprints must be ordered when proofs are reviewed. Insertion fees must be paid 15 days prior to publication date. Advertorial space is charged at the same rate as display ad pricing. All advertorials are labeled “Special Advertising Section” and will be subject to editorial oversight (no charge). EVS will write advertorials; please call for rates.


Media Specifications EVStreet is printed on matte coated stock at 226 line screen. It is printed using GRACOL coated standards with a 20% dot gain. Total ink saturation 320%, and no UCA or GCR is recommended. EVStreet accepts both PC and Macintosh(saved for PC) digital files. All ads must include a laser proof or a mailed color proof. Please follow the guidelines below.

Accepted File Formats

InDesign: Include a preflighted package of all placed graphics and fonts (printer and screen) or Export as a high res (press quality), editable PDF (include bleeds for full pages)

actual size). RGB & JPEG images should be 400dpi (at actual size) and will be converted to CMYK, tiff format.) Do not apply color management.

Illustrator: Include all placed graphics, turn all text to paths. Any spot colors must be converted to CMYK and export as a high resolution,(press quality) editable PDF (include bleeds for full pages) Do not add a line border, please specify color, we will add in house. Photoshop: TIF (please flatten, LZW off ). No layered Photoshop files. Convert JPEG- RGB files to CMYK for color output @ 400 DPI or greater. PDF: Press Quality (Minimum 400dpi) Do not add a line border, please specify color, we will add in house. PDF files only: Please be sure the file is distilled as press quality. PDF files up to 75MB are acceptable by email. All others must be sent via Whale mail or Usendit it, or by CD. (Please send your Advertising Representative a hard copy of the ad or a low res PDF so we can match your digital file.) Do not add a line border, please specify color, we will add in house. Rich Black Build: C30 M30 Y30 K100 (For larger areas. Black type is 100% black.) Unacceptable files: Microsoft Word, PageMaker, Pages, Publisher and Corel Draw files are not accepted.

Print-ready (press quality) editable PDF (preferred), Adobe InDesign file, editable EPS & TIFF

Image Formats: CMYK TIFF images should be 400 dpi (at

Colors

All documents and art need to be converted to CMYK. (Pantone and spot colors must be converted to process.)

Fonts

All ads must be supplied with active fonts, (mac)embed fonts or convert to outlines.

Type

For best printing, no smaller than 9pts. Please limit use of process color recommend, reverse type no smaller than 12 pt and all black type should be 100% K, no knockouts, over print, or process with C5 M5 Y3 K100.

Supplied Materials

Please label all CDs, proofs and any other material with the company name, contact, phone number, issue and date.

EVStreet is not responsible for color inaccuracies if no color proof is provided. Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and proofs.

Publisher will not be responsible for ad reproduction if advertiser-supplied materials do not match specifications.

Submitting Your Materials

Via email: design@EVStreetMagazine.com Via DropBox: Please call 480.473.1430 for instructions

ad size specifications Full Page Ad

1/3 Page Ad (V)bleed

Full Page Ad(no bleed)

1/6 Page Ad (V)

1/2 Page Ad (H)

EV Exchange (1/4 V)

Trim Size: 8.250 x 10.750 Bleed Size: 8.750 x 11.250 Live Area: 7.750 x 10.250 Trim Size: 7.300 x 9.950 Live Area: 6.850 x 9.450 Trim Size: 8.250 x 5.150 Bleed Size: 8.750 x 5.650 Live Area: 7.750 x 4.650

2/3 Page Ad (V)

Trim Size: 5.275 x 10.750 Bleed Size: 5.765 x 11.250 Live Area: 4.715 x 10.250

Trim Size: 2.750 x 10.750 Bleed Size: 3.250 x 11.250 Live Area: 2.250 x 10.250 Trim Size: 2.2500 x 4.8500 Live Area: 2.0000 x 4.6500 Trim Size: 3.591 x 4.7145 Live Area: 3.200 x 4.3523

EV Exchange (1/8 H) Trim Size: 3.591 x 2.357 Live Area: 3.200 x 2.176

2 Page Spread

1/3 Page Ad (H)

Trim Size: 16.500 x 10.750 Bleed Size: 17.500 x 11.250 Live Area: 16.000 x 10.250

1/3 Page Ad (V)

(If text crosses the pages, please allow 1/2� from the center for gutter)

Trim Size: 4.800 x 4.850 Live Area: 4.350 x 4.500 Trim Size: 2.250 x 9.950 Live Area: 2.000 x 9.700

Questions? Please feel free to ask!. info@EVStreet Magazine.com; 480.473.1430 or visit us online at www.EVStreet Magazine.com


EV Street Magazine Media Kit 2012