Issuu on Google+

BDL: Smarter Hotel Solutions


BDL: Smarter Hotel Solutions

Making Our Experience Work For You At BDL Management we know what it takes to make a great hotel. Our industry experience combined with drive and passion ensure we deliver every time for our guests and clients alike. Whether you’re looking to reinvigorate an existing hotel, seeking assistance in selecting the right brand for a location or help to maximise an asset for sale, we can help deliver a smarter hotel solution for you.

2


BDL: Smarter Hotel Solutions

One:

Smarter Hotel Solutions

Delivering Profit and Quality BDL Management is a leading UK hotel management company for both branded hotels as well as unique stand alone properties. Specialising in developing and managing hotel assets for owners, we have built 30 hotels and presently run more than 30 hotels in locations across the UK. BDL has long-established relationships with Global Brands such as Wyndham Hotels, Intercontinental Hotels Group and Best Western. Partnering IHG, BDL has developed and managed hotels from the limited service Holiday Inn Express, the mid market Holiday Inn, the extended stay Staybridge, the four star deluxe Crowne Plaza brand whilst exploring development of the boutique Indigo brand. BDL has partnered Wyndham Hotels Group in developing and rolling out the new and exciting lifestyle brand – Ramada Encore in the UK. What makes BDL unique is the ability not only to manage branded hotels, but also to maximise hotel revenue and quality within the independent hotel sector. BDL presently manages a number of independent hotels across the UK. The BDL portfolio has benefited from aggressive sales, efficient cost control and quality service to ensure the hotels lead their markets and ultimately deliver strong trading performances. This market leadership has resulted in BDL’s appointment by Anglo Irish Bank and Dunfermline Building Society to manage 19 distressed hotel assets in their name. Our in-house team have developed 30 new build hotels and overseen a number of refurbishment and extension projects. BDL Management Ltd is the ultimate hotel solution, which will enhance the value of your hotel through delivery of bottom line and quality whilst ensuring that all statutory requirements are met. If it’s the build of your envisioned hotel or the management of your existing property; we can cover every aspect in between and ensure you a hassle-free hotel solution. 3


BDL: Smarter Hotel Solutions

Clockwise from top: Holiday Inn London Heathrow A view from Princes Street Suites roof terrace, Edinburgh Restaurant at The Langstone Hotel

4


BDL: Smarter Hotel Solutions

Two:

Where BDL Can Help

... DELIVERING OPERATIONAL EXCELLENCE – THROUGH CLOSE MANAGEMENT ... MANAGING BRANDS AND BRAND STANDARDS ... MAXIMISING TURNOVER THROUGH SALES, MARKETING AND REVENUE MANAGEMENT ... RESTAURANT MANAGEMENT ... HEALTH AND FITNESS CLUB MANAGEMENT ... FINANCIAL MANAGEMENT AND REPORTING ... CUSTOMER AND EMPLOYEE SATISFACTION ... STAFF RECRUITMENT AND TRAINING ... DISTRESSED ASSET MANAGEMENT ... SITE AND BRAND SELECTION ... PROJECT MANAGING NEW BUILDS AND RENOVATIONS

The Landmark Hotel, Dundee -

5


BDL: Smarter Hotel Solutions

Three:

Team Structure to Maximise Support from top: Crowne Plaza London Docklands Quad Club Leisure, Crowne Plaza Docklands -

Experienced team with over 150 years of hotel experience BDL is comprised of a team of specialists in opening, taking over and operating hotels across the country. As an owner managed business, the Directors work with these specialists to oversee the development and operation of the hotel. Our team is split into divisions according to hotel type, with a Divisional Director supported by a Financial Controller in each area of the business. The Divisional Director ensures central support services are delivering to each hotel with measurable impact. BDL has a central team of over fifty specialists covering these important disciplines:

OPERATIONS FINANCE SALES REVENUE MANAGEMENT HOUSE KEEPING FACILITIES MANAGEMENT & ENVIRONMENT PROCUREMENT & LEGAL HR PROPERTY DEVELOPMENT MARKETING FOOD & BEVERAGE IT Our professional group services have the expertise required to deliver above average returns on our hotel investment. 6


BDL: Smarter Hotel Solutions

Four:

Managing Your Asset Our team delivers operational quality and brand excellence resulting in maximum profit BDL has a mission to deliver maximum returns on investment and shareholder value, to drive maximum profits from its management contracts and the installation of a professional culture across its properties. BDL stands for quality assets maintained to the highest levels, excellent service leading to top customer satisfaction and robust internal processes and systems all driven by trained and motivated people.

Delivering Hotel Brands BDL has a track record of delivering global brands. Choosing the right brand for the location, negotiating the franchise agreement, interpreting the brand standards and maximizing the ‘System’ resources is where the BDL team adds great value.

Establishing Independent Hotels Delivering a global brand takes a special skill, but to create brand awareness for unique stand alone hotels is even more challenging. It requires an understanding of the local market, resources at hand, the skills to create and deliver a unique brand and finally a passion for success. BDL has a successful portfolio of independent hotels. These include the iconic Bedford Swan, the Langstone near Portsmouth, the Landmark Dundee and the exquisite Princes Street Suites in Edinburgh.

Revenue Maximisation – market leading results

7

Our Own Brands A hotels restaurant offering or leisure facilities can set it apart from the competition. That’s why at BDL Management Ltd, we’ve developed our own F&B & leisure club brands. We tailor these brand developments to each hotel and the local market place. The Quad Club Health and Fitness was launched successfully in association with four times Olympic Gold Medal Oarsman Matthew Pinsent and has been launched in several locations in England. BDL has also developed several criticallyacclaimed and award winning restaurants, including the Docklands Bar and Grill and Wok Around the World in London and SQ Bar and Grill in Belfast. We know what makes hotel guests happy and will work to deliver the right offering for your hotel audiences.

Profitable Operations – ensuring profits are maximised Alongside the monitoring of a hotel’s performance against budget and forecast done through regular business and sales reviews, BDL carry out extensive monthly benchmarking exercises. This ensures all hotels within the portfolio are performing in line with the best managed hotels.

Maximising revenue requires a well developed sales, marketing and distribution infrastructure. Brands do not, as one might expect, deliver all of the business a successful hotel requires. Hotels also require additional local sales and marketing support and a well developed planning and implementation process.

Working with You

BDL has a National Sales and Marketing team covering all areas of the market. This provides the portfolio with the support needed to maximise the opportunities of revenue generation.

BDL offers a range of contracts from standard turnover and profit contracts, to equity joint ventures. BDL is in a position to offer skills in property development as well as all aspects of hotel operations.

BDL has the experience of working with a broad range of partners. How we work and report back is tailored to your requirements.


BDL: Smarter Hotel Solutions

More than 10 unbranded hotels from Dundee to Portsmouth Every mature BDL hotel is a market leader and delivers greater than fair share of the market

The Bedford Swan

8


BDL: Smarter Hotel Solutions

Contact

BDL Board of Directors Louis Woodcock - Chief Executive Officer Having founded BDL is 1997, Louis has steered the group to major success over the last 10 years. Louis has served as Chairman of IHG’s influential, ‘UK Owner’s Committee’ and on the IAHI Board for the EMEA region.

Get in touch to find out more about what BDL Management Ltd can deliver for you: BDL Management Ltd 40 Brand Street, Glasgow G51 1DG 0141 419 4567 workwithus@bdlhotels.co.uk www.bdlmanagement.co.uk

Stuart McCaffer - Corporate Finance Director Instrumental in raising over £500 million of equity & debt finance for BDL, Stuart has successfully overseen hotel portfolio & single asset deals. He has excellent relationships with Europe’s largest funders & private equity houses.

8

Stewart Campbell - Chief Financial Officer Prior to joining BDL in 2003, Stewart worked with Pricewaterhouse Coopers gaining exposure to both listed companies and owner managed businesses in a broad spectrum of industries.

22 15 11 25 26 16 9

13 4 6

5

Neil Taylor - Chief Operations Officer Neil has worked in the hospitality industry for over 25 years and has held several senior positions at BDL. He joined BDL in 2000 with vast experience of opening and operating hotels across various IHG brands.

12

30

7 28 20 24 2 29

23

RAMADA ENCORE 1 London West 2 Milton Keynes 3 Chatham 4 Doncaster Robin Hood Airport 5 Derby 6 Warrington 7 Birmingham 8 Inverness 9 Belfast 10 Ipswich HOLIDAY INN EXPRESS 11 Hamilton 12 Doncaster 13 Leeds City Centre Armouries 14 Epsom Downs 15 Greenock 16 Antrim

9

1 18 19 14 17

10 27 21 3

HOLIDAY INN 17 Holiday Inn London Heathrow CROWNE PLAZA 18 Marlow 19 London - Docklands BDL SELECT (Independent Hotels) 20 The Bedford Swan, Bedford 21 The Marks Tey, Colchester 22 The Landmark, Dundee 23 The Langstone, Portsmouth 24 The Grosvenor, Stratford-upon-Avon 25 Princes Street Suites, Edinburgh 26 The Point Hotel, Edinburgh 27 5 Lakes, Essex 28 The Kegworth Whitehouse East Midlands 29 The Worcester Whitehouse 30 The Telford Whitehouse

Ross Morrow - Property & Development Director Having joined BDL in 2000, Ross has been responsible for BDL’s development. He is a Graduate Architect, Chartered Surveyor and Chartered Builder, with wide ranging technical skills. He is also responsible for facilities management, project management and procurement for BDL. Nikhil Gupta - Sales & Marketing Director Nikhil joined BDL in 2002 and is responsible for Sales, Marketing and Revenue. He is currently Chairman of IHG’s UK Marketing Forum and sits on both IHG’s Global Distribution and Sales & Marketing Committees. David Thompson - Non Executive Director A founding shareholder of BDL, David spent most of his career with Hilton Hotels. Holding the positions of Operations Director and Managing Director of BDL while overseeing its expansion, he took up a non executive position in 2007.


BDL Management Ltd, 40 Brand Street, Glasgow G51 1DG 0141 419 4567 www.bdlmanagement.co.uk


BDL Management Brochure