Page 1

NOW SAVE 15% ON PROGRAM ADVERTISING! 2011-12 Advertising with Charleston Stage Charleston Stage, South Carolina’s largest professional theatre company in residence at the Historic Dock Street Theatre, offers advertising vehicles to deliver your message to a prime demographic group of dynamic, Lowcountry arts patrons. Research shows: • • •

More than 90% (27,000 people) of Charleston Stage patrons live in the Lowcountry 600+ Charleston Stage Season Members have an average income greater than $50,000 250 Lowcountry residents are special opening night patrons with an average income greater than $200,000

Show Program Advertising

The first two production programs for the season have gone to print, but now you can save 15% on the last four remaining production programs of Charleston Stage’s 2011-12 Season. Receive five months of exposure for one low price. Ads appear in four (4) distinct, high-quality MainStage show programs (12,000+ programs printed). This season (September 2011 through April 2012), reach more than 30,000 Charleston Stage patrons traveling to the Historic Dock Street Theatre and downtown Charleston.

Program Reservation Deadline: November 1, 2011

Program Artwork Deadline: November 14, 2011

Ticket Stock Advertising

New this season, capture the attention of every Charleston Stage patron by advertising on the back of all 2011-12 tickets (30,000+ tickets, 84 performances). Maximize the impact and include an offer or discount to drive Charleston Stage patrons to your business. Only one advertising space available.

Ticket Reservation Deadline: May 27, 2011

Ticket Artwork Deadline: June 8, 2011

Ad Rates: See ad sizes and rates on back How To Prepare Artwork:

Create outlines on all type. Premium Color program ads must be CMYK. Inside program ads and ticket stock ad must be submitted as Greyscale. File Format: PDF, JPEG (300 dpi or higher), Adobe Illustrator, or Adobe Photoshop

Payment Deadline: Payment of 50% of the total contract is due upon signing. Full payment must be received by November 14, 2011. Charleston Stage will invoice the advertiser for the balance.

2011-12 MainStage Shows:

September 2011

October 2011

December 2011

February 2012

March 2012

April 2012

Past Advertisers: Vickery’s Bar and Grill McElveen Automotive Blackbaud, Inc. Carolina One Fish Restaurant Vendue Inn Tristan State Farm

Piggly Wiggly Carolina Company Roper St. Francis Dunes West Golf Club Dixon Hughes Durlach Associates Nexsen/Pruet, LLC A Charleston Bride Appalachian Springs

Vannatta Group of Merrill Lynch Haynsworth Sinkler Boyd. P.A. Jarrard, Nowell & Russell, LLC Franke at Seaside Lane & Smythe Real Estate, LLC Blue Water Benefits Bluefish Fitness Club Berchtold Corporation

John M. Dunnan Galleries South Carolina Electric & Gas Company Lynch Cracraft Wealth Management Group Rosen, Rosen & Hagood, LLC Bocci’s Italian Restaurant Publix Super Markets Charities South Carolina Bank & Trust Southern Lumber and Millwork Corporation

Program Ad Sizes: 1/4 Page Ad 3.75” tall x 2.25” wide Full Page Ad 7.75” tall x 5” wide

Advertising rates

1/8 Page Ad 1.75” tall x 2.25” wide

Black and White Program Ads Full Page

$1,750 $1,487

Half Page

$1,050 $892

1/4 Page



1/8 Page



Half Page Ad 3.75” tall x 5” wide

Full Color Program Ads/ Premium Positioning Back Cover (Color) $3,500 $2,975 Inside Front Cover (Color) SOLD Inside Back Cover (Color) SOLD

Ticket Stock Ad Size: Ticket Back Ad 1.75” tall x 2.75” wide

Ticket Stock Ad Ticket Back (b/w)


Ad Submission

Advertise With Charleston Stage Today and Save 15%!

All program ad materials must be received by November 14, 2011. Ticket stock ad materials must be received by June 8, 2011.

Business Name: ___________________________________________________________________________

Please send all artwork to

Contact Name: _ __________________________________________________________________________ Address: _ _______________________________________________________________________________ City: _______________________________________________ State: __________ Zip: ________________ Phone: ____________________________________ Fax: _ ________________________________________ Email: _ _________________________________________________________________________________

Acceptable Formats

Check program ad to be purchased (15% Discount Price Listed):


SOLD Inside Back Cover (full pg color) $2,500

300 dpi or higher (CMYK for color ads)

Adobe Illustrator, Photoshop Create outlines on all type (CMYK for color ads)

Submit Form by: Mail: Charleston Stage


Attn: Beth Curley PO Box 356 Charleston, SC 29402


(843) 577-5422

Full Page (b/w) $1,487

Back cover (full pg color) $2,975

SOLD Inside Front Cover (full pg color) $2,500

1/2 Page (b/w) $892

1/4 Page (b/w) $595

1/8 Page (b/w) $425

Ticket Back: SOLD (b/w) $3,500

Payment Options (Check One): Check # (payable to Charleston Stage) ____________________________________________________ Credit Card # ___________________________________________ Expiration Date_ _______________ VISA




CV V# (3 or 4 digit # on back of card) _ ______________

Signature: _ ___________________________________________________________________________ Invoice (Payment of 50% of the total contract is due upon signing. Full payment for program ads must be received by November 14, 2011 and for ticket stock by June 8, 2011. Charleston Stage will invoice the advertiser for the balance.)

Program Advertising 15% Off  

Program Advertising 15% Off

Program Advertising 15% Off  

Program Advertising 15% Off