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BCULTUREMEDIA A DIGITAL MARKETING AGENCY

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DIGITAL, SOCIAL MEDIA MARKETING, INNOVATIVE TECHNOLOGY, ENGAGING CREATIVE ANALYTICS & STRATEGY...


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B B Culture Media’s Team Leaders At A Glance... We are a Digital Marketing Agency specializing in brand storytelling

Ralph Jovine — CEO/President

Mr. New York. Owns one of everything Apple makes. One million miler with Delta and proud of it — bags always fly free. Mercer graduate, Long Island native and Manhattan lover. Always has on his Cole Haan shoes. Innovator of slogans and catch phrases. King of analogies, fine wine, Italian food and conversations.

Jeff Lampel — Vice President of Business Development

Originally from the Jersey Shore (but not the show). Father of three and husband to one. Sports freak. Wrestling, baseball and football coach. Lifetime Bronx Bomber groupie. Downtime is spent at the gym or Starbucks.


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Jeremy Williams — EVP of Technology Husband of a Business WOMAN. Steve Jobs + Bob Marley with a medium-well steak and glass of red sangria = MUAH! Multimedia guru with a deep interest in ancient history and fallen Empires. “Living the SPICEY LIFE everyday.” Modern Day Tech-Buddha. A call-me-over for a free BBQ kinda guy. “Smiling is my Favorite.” What is Stress? “The World is a Remix,” believer. Your Next Best Friend. The Future of Geekdom. The Social Media & Digital Media Grand Master at B Culture Media.

Brittany Mills — Director of Client Services Newly married, but still a bad cook. NYC lover. Blogging junkie. New book smell advocate. Social media strategist. Will always forget an umbrella when traveling. Lover of creative sessions. Lives in a “Think Tank.” A post-it and to-do list freak. Obsessively organized and won’t give up the old school daily planner! The strategy queen at B Culture Media.


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WHAT WE DO “You think trend, we think lifestyle. We believe in finding your brand’s niche to inspire and capture your audience.”

WANT MORE?

You’re more than a typical company, so you need more than a typical agency.

B Culture Media is a digital marketing agency leading the in-

dustry by building creative, innovative and measurable digital experiences with many brands across many verticals. B Culture Media is a team that understands brand storytelling. We do this through our speciailties, which are Digital Strategy, Analytics, Social Media, Search Engine Optimization, Paid Media, Branding, Innovative Technology (Apps/Mobile, Tablet, etc.), Creative, and Website Design & Development. B Culture impacts the culture of target audiences/stakeholders by attaching meaningful value and purpose to the experiences brands create in a fresh and interactive way — transforming moments into lasting connections. Simply put, it’s about taking your ideas, your products, services, and your brand to the next level through all forms of cutting-edge digital to tell your story and to elevate you to becoming more than a brand; a culture...


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“By working with us, your message becomes a trend, and your brand becomes a culture.�


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STRATEGY

DIGITAL STRATEGY

Through strategic workshops, B Culture Media will provide an indepth analysis by identifying challenges, opportunities, and trends that we need to help you capture. B Culture Media can then prepare an analysis that will include strategic recommendations in order to truly impact ROI and take your digital innovation to the next level.

COMMUNICATIONS

How does your online consumer communicate to you, and how do you communicate and engage with them? B Culture Media makes sure your message is telling your brand story the right way, in the right places and to the right audiences.

DO YOU REWARD YOUR ADVOCATES? DO YOU KNOW WHERE YOUR INFLUENCERS LIVE?

PERSONA DEVELOPMENT

Breaking down your customers, one personality trait at a time, is crucial in determining your communication strategy online. Are you engaging with influencers, contributors, repeaters or readers? B Culture Media can help you define stakeholders.

INFLUENCER TARGETING

B Culture Media identifies the influential storytellers online that have an impact on your target patrons and maps out a plan on how to have them consistantly engaging with your brand.

GAMIFICATION

B Culture Media uses game design techniques, game thinking and game mechanics to enhance non-game contexts. The word “Gamification” really applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used in digital environments (whether mobile, social, etc.). It’s simple: we make technology more engaging, interactive, and fun with the intent to meet your desired KPIs, and bring ROI into the experiences.

SOCIAL MEDIA STRATEGY

B Culture Media will define the important social metrics, content, messaging strategy, calendar of execution; essentially it is outlining everything from what platforms your brand should leverage to how to create an engaging and lasting experience, while ensuring you’re on the cutting edge of innovation.

BRAND / PRODUCT LAUNCH STRATEGY

B Culture Media applies advanced methods with groundbreaking ideas for efficient launch strategies, leaving our clients with multi-channel solutions that cut across all mediums.


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COMPETITIVE ANALYSIS

What are your competitors doing that is showing growth and success for them? Where is their message being effective? Why are consumers reacting the way they are and where does your brand fit into all of that? These are the types of questions we’ll answer with this cohesive report.

SEO (ORGANIC SEARCH)

Social and organic search methods are redefining the way your brand is showing up in search results across many mainstream search engines. We help transition your placement amongst your competitors, and optimize your positioning.

PPC (SEM) & MEDIA PLANNING Custom Site Lists Device Identification Geo-Targeted Messaging Google & Facebook PPC Premium Placement Solutions Media Rich Banners Detailed Performance Tracking

MOBILE

Mobile requires an “always-on” strategy. From content, connectivity, syncronization and messaging, we administer a roadmap that takes all of these components (and more) into consideration.

“B Culture Media takes clients to the next level through all types of digital mediums. Beyond a trend, towards becoming a culture.”

BRAND / REPUTATION MANAGEMENT PROGRAM

Your brand is being talked about online whether you are facilitating the conversation or not. B Culture is able to capture your brand’s reputation within the web and keep it up to date as your organization, as well as outside influencers, continue to grow.


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BRANDING

“We utilize our creative vehicles and services that are unique within the industry to increase like-ability, share-ability and exclusivity — but most importantly, profit-tability.”

VOICE OF BRAND & ONGOING MANAGEMENT

B Culture Media is fully conscious of the time and resources it takes to keep the VOB upkeep necessary in today’s digital world. Working with our clients’ teams, once a strategy is in place, a multi-faceted plan of attack is developed with our team becoming the VOB ongoing in order to preserve your value, proper brand messaging and overall market presence within all guidelines that must be met.

BRAND DEVELOPMENT

It begins with a logo, continues with a point of view, then leads to a tribe of followers or consumers — finalizing in an enunciated mission. Enhancing and extending an existing brand consists of a strategic multi-platform objective and dynamic execution. B Culture Media utilizes a collective of creative vehicles and services that are unique within the industry to increase like-ability, shareability and exclusivity, but most importantly: profit-ability.


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BRANDING IDENTITY SERVICES

Brand Architecture Layout Logo Creation Brand Persona Visual Storytelling Message — “Brand Story” Brand Reputation Management

COPYWRITING

New or refurbished websites require content that communicates a clear mission, a vision, structure and proper messaging around all product/services of the company. B Culture Media provides astute writing and sharp editing services to articulate the needs and wants of your company. These services include, amongst many others, brand interviews and brand storytelling.

PUBLIC RELATIONS: • • • • • •

Event Planning Influencer Outreach Blogger Participation Communications Plan Product Endorsement Plans Press Release Writing


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OTHER DIGITAL & SOCIAL MEDIA MARKETING ONLINE DESTINATIONS

B Culture Media creates engaging online destinations for our clients. In the sense of building a social platform (Facebook, Pinterest, etc.) or a website, application, etc. — all branded to tell your brand story.

SOCIAL MARKETING PROGRAMS

Speaking efficiently to reach your target audiences is crucial. B Culture Media ensures to incorporate every important KPI that you desire to reach. Goal is to build a community of advocates ongoing.

EMAIL MARKETING CAMPAIGNS

Alone they are weak, but integrated and with the proper strategy and analytics, they are powerful. Progressive designs, clear messages, and continuous insight and optimization are our focus.

INFLUENCER CAMPAIGNS

Leveraging all major (and up-and-coming) social platforms, B Culture can tie an influencer campaign into any of your traditional / digital campaigns. They are leading the conversations online with your audience, so our desire is to ensure they organically spread the word even further.

PROMOTIONS / SWEEPSTAKES

Integrated application and social campaigns that will help achieve your promotional goals.

OTHER SOLUTIONS • • • • • • •

Video Production/Post-Production Rich Media Campaigns Rewards Programs POS Solutions Direct-to-Consumer Social Tools Multi-Channel Solutions Location-Based Programs

SOCIAL APPLICATIONS

Dynamic Facebook & other social destination applications can be built, with analytics tied in to understand ROI continuously, and engaging design.

CONTENT CREATION & SOCIAL COMMENTARY

B Culture Media turns your brand story into a conversation that turns users into advocates. What triggers your audience? What provokes them to share, delete or buy? These are the kinds of questions that we help your team understand and answer, and then become that strategic partner to help.


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ADVANCED ANALYTICS How do you tell and measure your brand story across your digital assets? You know there are so may indicators you can measure, but which ones are right, and are they getting you closer to meeting your business objectives? The analytics team at B Culture Media has created a proprietary platform we call the “CultureCard™”

CULTURESCORE™ Collective digital presence measurement. B Culture Media’s platform takes twenty-seven (27) online brand “storytelling” measurements and five (5) key performance indicators (KPIs) into consideration... this is a customized platform that is tweaked to work with each client and industry.

HOW CAN YOU USE THE CULTURESCORE™ • • • • • • • •

Internal Brand Analysis Competitor Analysis Campaign Strategy Social TV measurements Product Launch Determining Brand Endorser Social Media Strategy Re-branding

OTHER ANALYTICS SERVICES: • • • • • • •

Website Analytics Audience Insight Report Audience Growth Engagement Measurement Sentiment Measurement SERP Tracking Inbound / Outbound Link Tracking • Event Tracking • Fan Valuation • Actionable Recommendations


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INNOVATIVE TECHNOLOGY, DESIGN & AGENCY DIFFERENTIATORS WEBSITE SOLUTIONS Social Community Creation E-Commerce Gated Communities Interactive Destinations CMS Analytics Integration Optimization

DESIGN

Elegant design, intuitive interfaces and client-driven content creation, video, motion design........

BRAND EVOLUTION SUITE This is direct access into our team’s IP. Each of these applications, networks and platforms within this Suite were designed as an entire package, but do not have to be used all at the same time. These innovative technologies can be strategically integrated at any point and in any combination (or all at once) depending upon what your target audiences will interact best with, a specific campaign at hand, or designed around the KPIs that need to be reached. The B Culture Media team will implement these tools, and will provide ongoing services to help.


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Virtual Gifting App (VGA)

• Created to integrate onto a brand’s fanpage on Facebook • Is a point-generating application – gamification & viral elements incorporated (reward, loyalty programs, etc.) • Brands can incorporate services, products, etc. • Custom design and skinning

The Social Video Network™

This is essentially a Social Channel-Based TV Network - living within Facebook that allows users to peruse through different channels like “business”, “fashion”,“marketing”, etc.

BRANDWIRE

This brings evangelists for your brand into an experience that integrates together content that is posted onto YouTube, Facebook and Twitter, and can be added to Pinterest.  

We’ve created a lifestyle blog network and a brand news distribution platform. Our platform distributes to numerous news outlets and bloggers that focus on lifestyle brands including fashion, beauty, etc.   This GLOBAL hub of fashion bloggers on-the-ready includes roughly 24,000 writers and bloggers with 1,000 or more websites that link back. Our whole network uses only the top 100 fashion blogs on the Internet!

BRANDCAMP

Think summer camp but more powerful and all about your brand… This is an application that allows brands to bring together fans that are evangelists. Learn, educate, share, and trade all in one spot and is an integrated platform.


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AGENCY DIFFERENTIATORS Rachel Eleanor Sutton / Editor SHK — RachelS@BCultureMedia.com

SEENHEARDKNOWN.COM SHK, a subsidiary of B Culture Media, is inspired by the celebration of today’s ability to merge traditional editorial aesthetics with the quickness of new media. With an online — yet visually driven — platform, SeenHeardKnown.com plans to penetrate the world of style through fashion, music, beauty, design, entertainment and lifestyle. Our target readership is comprised of females and males ages 22-40, with medium to high income. TOPICS • Fashion • Music • Beauty • Entertainment (film, television, festivals, etc.) • Lifestyle (luxury, travel, food, nightlife, etc.) • Editorial (direct category to see all • self-generated fashion/feature editorials) • SHK TV (all vidoes) • Street Style (including nightlife style)


BE SEEN. BE HEARD. BE KNOWN. BCULTUREMEDIA


B Culture Media Kit 2012