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Reflective Working Journal 1 During the project, I found it helpful to create a working journal of thoughts, research and diagrams that helped to establish the connections I was making. I kept two electronic journals because one was via an app and allowed handwritten notes and one was to collect information on the computer. These resources were combined to form the basis of my main report.


DES7063 Professional Development

Hannah Longbottom Reflective Journal Working Diary


Research Question

How will I develop my professional career in the next 5 years


Aims

To investigate how to achieve a pre-dominatly self employed income? Understand how my learning styles affects my ability to be a successful business owner. Investigate the most appropriate business set up? E.g sole trader, partnership or collaboration Investigate the tools, skills and knowledge required to build a strong business foundation.


Initiate your development plan

Set yourself a goal Make a plan on how you will achieve your goal

Where I am now? Where I want to be? How do I get there?


INFJ

Potential.ly

Core Traits - Strengths

Openness to experience Enjoys new ideas / enjoys intellectual debate Ethics Sees no need for pretence / candid, frank & sincere Empathy Sympathy for other’s emotions / considerate & tolerent Imagination Grounded / Simplicity & quality / Dependable & loyal Dutifulness Views plans & commitments as moral obligations & when falling to fulfil experiences strong feelings of guilt Cautiousness Makes decisions carefully / thinks of the consequences / avoids danger https://graduateplus.bcu.ac.uk/information-and-resources/potential.ly


INFJ - THE PROTECTOR Values compassion and co-operation Good problem solver, organised. Introverted; sensitive and reserved. Compassion for others welfare. Able to complete tasks without losing their personable and delicate approach.


Collaborator Yes, on reflection I think this is fairly accurate.

I’m happy to lead or work with others on a level playing field. I know I don’t have all the skills I may need to complete a job - I appreciate others have more knowledge than me. But if the project isn’t moving as quickly as it should, or is bogged down in frustrations, I’d rather take control and get on with it! It has taken a long time to realise this!

Idea Generator

I don’t feel like this anymore - I used to be. Recently - I feel less hands on and more paperwork. I’d like to return back to this and gain my confidence back!


My Johari Window

Longbottom, H. (2020) My Johari Window


Johari Window Others

Kevan.org. 2020. Johari Window - Describe Hannahlongbo. [online] Available at: <https://kevan.org/johari?name=hannahlongbo> [Accessed 17 November 2020].


My Network The dots represent contacts I had before starting the MA in Design Management. The dots represent contacts I have made since starting the course.


SANTANDER UNI UK

JONATHON PRIMARY TIMES ANGELA PODMORE KINETIC PR

JENNY DOYLE JDCREATIVEDISPLAYS RICHARD SCUTT STEAMHOUSE

BEE LETHAM CV LIFE DESIGNER

MARTIN GRAPHIC PRESS

ANDREW PENDLETON SANTANDER

JACKIE FUGGLE HARVEY NICHOLS

JOANNE SWAIN COFE DIOCESE

THERESA WAGGOTT CURIOUS TREE COPY COMPANY

SUE WINTERSGILL PRIMARY TIMES STEAMHOUSE BCU NATIVE MEDIA

CAROLINE NORMAN PERSONAL TUTOR

VITAL SIGNZ COVENTRY

DR MERSHA AFTAB COURSE DIRECTOR

NICK IRVIN LECTURER NB LEISURE TRUST COLLEAGUES

ROWENA COLE CV LIFE MARKETING ASSISTANT

DAVE ACCOUNTANT

JORDAN KIRKHAM AMAN SUREY CV LIFE MARKETING MANAGER Longbottom, H. (2020) My Network

MA DESIGN MANAGEMENT PEERS

BELINDA PRIMARY TIMES DENIS - TUMBLING DICE ORGANISATION

PETE HAROLD - TUMBLING DICE ORGANISATION MARK LITTLE CEDIX DESIGN

KEITH ROZELLE


FURTHER SKILL DEVELOPMENT REQUIRED, I ENJOY IT BUT NOT CONFIDENT TO DO FULLTIME.

DEVELOPMENT: BUILD CLIENT BASE

← ←

SELF EMPLOYED FREELANCER

WORRYING

ETSY STORE

DEVELOPMENT: PARTNERSHIP?

WEBSITES - USING CMS

WHERE AM


PRINT & DIGITAL CONTRACT NEGIOATION

← ←

EMPLOYED GRAPHIC DESIGNER

BUDGETING

CUSTOMER SERVICE

M I NOW?

TEAM LEADING

DEVELOPMENT: MANAGEMENT SKILLS WORK UNDER THE LABEL ‘MARKETING’ BUT THERE ARE NO MARKETERS LEFT. JUST DESIGNERS - THEREFORE FEEL UNDERSKILLED??

TIME MANAGEMENT

INDESIGN ILLUSTRATOR PHOTOSHOP

← WEBSITE MANAGEMENT; WIX, MODX, DRUPAL, JOOMLA

CURRENT SKILLS

PROJECT MANAGEMENT

TEACHING


WHERE I WANT TO BE...

Who can help me? Build my Ęťfreelancingâ&#x20AC;&#x2122; status

Natwest Business Builder - Pitch with purpose

Join Mentor programme

Enhance business skills

Build relationships networking

Reflective practice - as I grow, so does my plan

Explore the opportunities & risks

< < < < < Growing skill base > > > > >

As a collaborator - build a team around me that enhance my skills As a multi modal learner and can help make the vision a reality - find workshops - link with others who can help acquire the skills I need

New opportunities


Employees?

Opportunity to pass on my knowledge - give back visiting tutor / mentoring

Freelancing becomes a partnership?

< < < < < Growing business > > > > >

Work life balance

Travel

Longbottom, H. (2020) My Plan


HOW DO I GET THERE ///

2020 - THE LOCKDOWN YEAR! Having completed online courses to save my sanity during lockdown this Summer, I embarked on my MA Design Mgt. Fearing that if I had to join the job hunt - who was I? How did I put my skills onto paper and was I relevant anymore?

WHAT I KNOW... I know I am a multimodal learner - I like different forms of learning, I like to jump and give it a go. My interpretation - I have a short attention! I was surprised visual wasnâ&#x20AC;&#x2122;t higher - as I would consider myself a visual communicator, but may as the years have passed, my traits have changed? Visual: 6 Aural: 5 Read / Write: 7 Kinesthetic: 10

WHAT I WANT TO DO... I want to have the confidence to build my freelancing business. I have the ability and skills to deal with suppliers, to negotiate prices etc. However, I have a limited understanding of business issues; insurance, contracts etc. It worries me! I have considered whether a partnership would be more fitting - I would have someone to share these worries with. Someone who may have strengths to complement mine. Concerns: It has to be the right person, trust is imperitive!

WHAT CAN I DO ABOUT IT... I have applied for the mentor programme. I want to learn from people who experienced these challenges, what have they learned? I have signed upto some of the Natwest seminars to learn business skills via the BSEEN programme.


2021 - 2022 PROGRESS Whilst balancing my MA and a fulltime role, COVID permitting. I want to grow. I want to gain confidence, but more importantly I want to be open to discovery.


My EXTRINSIC motivation Reward driven behaviour

Longbottom, H. (2020) My Extrinsic Motivations


My INTRINSIC motivation Act of doing something with no reward

Longbottom, H. (2020) My Intrinsic


Reflecting on how Blooms Mastery fits in with Tuckmanâ&#x20AC;&#x2122;s Team Model (Power of Four) Forming, Storming, Norming & Performing. Contemplating how this fits in with Kolbâ&#x20AC;&#x2122;s concrete learning experience. Longbottom, H. (2020)


Irvin, N. (2020)


Longbottom, H. (2020) Goal Setting.

I have been considering my â&#x20AC;&#x2DC;Goal Settingâ&#x20AC;&#x2122;, what I want to do & how I can achieve it but to build a successful business / partnership - I have to face my challenges, identify the commitments I need to make. Consider the feedback, and then face my task complexity.


Although I find commonalities within a number of the learning cycles, I think by converging select points of each and re-creating Hannah’s learning cycle - it would fit better. I understand the need for Kolb’s learning cycle of ‘concrete’ (do / have) experiences, ‘reflective’, ‘abstract’ (conclude / learn) and ‘active experience’ (plan / try). I think some elements are reflective of Honey & Mumford’s stages ‘reflector’, ‘theorist’ and ‘activist’. However, I feel the cycle would function better if you slotted in reward / further learning stages, as identified by Bloom. For my motivation - I think there needs to be reward opportunities regularly, not necessarily significant ones but enough to stay focussed.

Longbottom, H. (2020) Proposed Learning Cycle


Apply a learning cycle to my Master’s experience - a simplified view would be: The first two modules where I am learning all the ‘basics’ and ‘foundation’ of research practice knowledge I have worked or am working through the whole process with the reward at the end taking Route 1 (R1). As I expand my knowledge base, it may be that there isn’t a need for the further learning process stage and Route 2 (R2) is taken and the ‘reward’ stage is reached earlier. It may be if I undertake mini projects or build on my knowledge excessively Route 3 (R3) can be achieved.

Longbottom, H. (2020) Hannah’s Learning Cycle


Moon, J.A. 2013, ReďŹ&#x201A;ection in Learning and Professional Development: Theory and Practice, Taylor and Francis


Storyboard Elevator Pitch Who am I?

Hello my name is Hannah Longbottom and I am a Graphic Designer, with experience as a staff design team & freelancer - Hannah Longbottom Designs!

Hello...

With both Print & Digital Skills in a variety of design formats and materials from large format vinyl installations to printed magazines. I also have experience in Resource Management; including Clients, Design Teams, Suppliers, COntracts and Budgets.

USP... So why not let Hannah Longbottom Designs take the stress and uncertainty out of your project. Completed on the 9th November 2020


SteamIncubator Kinetic How to recession proof your sales and marketing with Angela Podmore


SteamIncubator Kinetic

Podmore, A. (2020). Kinetic: How to recession proof your sales and marketing.


CAPTURING YOUR DNA

WHY am I in business?? * To have a better work life balance. * To be able to choose the projects I work on, and work on projects that inspire me. However, this will take time as there are bills to pay before then! * To run a business how I want to - so for work based issues that I don’t agree with I will be in a position to make a difference.

WHAT do I do differently or better than anyone else?? In the Q&A I discussed with Angela Podmore, USP’s and “Good to Good” (G2G) responsible conduct. Her suggestion was to always get sign off before you print, release or press ‘go live’.

HOW do you do things differently?? In the Q&A I also discussed with Angela Podmore how I quote, I explained I normally include two rounds of proofing and alterations. She suggested a good USP would be to charge a ‘premium price’ and offer ‘lifetime’ changes (within reason?) I like this idea as it builds a sense of trust - that you aren’t just an invoice number and that your valued.


Reflection

TedxPudget Sound (2009). Simon Sinek, How great leaders inspire action. [video] Available at: https://www.ted.com/talks/simon_ sinek_how_great_leaders_inspire_action/reading-list?language=en#t-13451 [Accessed 12th November 2020]

Following on from my Kinetic Workshop on On reflecting on the process of the Golden the 10th November 2020, I have completed the Circle, working on the premiss working from follow up tasks and watch the Golden Circle the inside out. I have re-written my pitch... video by Simon Sinek on TEDTalks. Ted Link


Storyboard Elevator Pitch 2 Are you looking to take the stress and uncertainity out of your design project? Yes - Thatâ&#x20AC;&#x2122;s great news! As an established Graphic Designer, specialising in printed mediums, with project management experience and premium industry contacts, let Hannah Longbottom Designs deliver an enjoyable design experience for you! Whether you are looking for a designer to consult from idea concept to print delivery or for print management. Get in touch for a chat or even better a coffee to find out how we can support you in high end delivery.


Weakness

Strengths

Lack in self conďŹ dence

Experienced designer Communication skills

Diverse skills

Business Experience Networking

Customer Management Mail systems

Address with the Mentor Programme & SteamIncubator.

Web / CMS Opportunities

Threats

Wants to learn STEAMIncubator

Wants to grow

Time?

Economy Myself? Doubts?

Mentor Programme

Address threats with Smart time mgt and seeing how COVID19 works out for us.


Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP xviii


Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP 34


Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP 52


Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP 53


Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP 57


Personal Branding

What & Who

What ‘the tangible’ • MA Design Mgt (studying) • BA Hons Graphic Comms (1st) • HND Graphic Comms • ND Graphic Design (DDD) • Preparing to teach in the Lifelong learning sector (PTTLS) • 10 years work experience within; marketing departments for print design, large format

Who ‘the intangible’ • Approachable • Dedicated • Trustworthy • Organised • Confident?


Holloway, J. (2017). Personal Branding For Brits. [Kindle edition] 4th ed. [s.l.]: Spark. location 316


Personal Branding

For one element of my submission I would like to rebrand my website, so that it focusses on my freelancing work rather than a mish-mash of portfolio pieces from the last 10 years, current freelancing work and links to my Etsy store. I would like it to be: - Freelancing work - Etsy Store This can then be ‘plugged’ into the ‘Exhibition site’. Along with a possible report or images or a short video / voice over??


Potential very rough plan of the website. Thumbnails for ‘type’ of project or a ‘client’??


References Bassot, B. (2016) The reflective journal [electronic resource]. Available at: https://www.vlebooks.com/Vleweb/ Product/Index/894579?page=0 Gribbin, J. et al. (2016) ‘Double-loop reflective practice as an approach to understanding knowledge and experience.’, Proceedings of DRS 2016 International Conference: Future – Focused Thinking, 8., pp. 3181–3198. Holloway, J. (2017). Personal Branding For Brits. [Kindle edition] 4th ed. [s.l.]: Spark. location 316 Kevan.org. (2020). Johari Window - Describe Hannahlongbo. [online] Available at: <https://kevan.org/johari?name=hannahlongbo> [Accessed 17 November 2020]. Kolb, D.A. (2015) Experiential learning: experience as the source of learning and development, Second edn, Pearson Education, Upper Saddle River, NJ. PP xviii Kumar, R. 2018, Research methodology: a step-by-step guide for beginners, Fifth edn, SAGE, Los Angeles. Moon, J.A. (2013). Reflection in Learning and Professional Development: Theory and Practice. Taylor & Francis. McNiff, J. 2013, Action Research: Principles and practice, Taylor and Francis. Pearman, Roger R., 1956- and Albritton, Sarah C., 1960- (2010) I’m not crazy, I’m just not you: the real meaning of the 16 personality types: secrets to how we can be so alike when we’re so different. 2nd ed, Revised and updated. Boston, MA : Nicholas Brealey Pub: Boston, MA : Nicholas Brealey Pub. Available at: http://lib.myilibrary. com/?id=289833&entityid=https%3A%2F%2Fzed.bcu.ac.uk%2Fentity. Podmore, A. (2020). Kinetic: How to recession proof your sales and marketing. Potential.Ly. (2020). [online] Graduateplus.bcu.ac.uk. Available at: <https://graduateplus.bcu.ac.uk/potential.ly> [Accessed 17 November 2020]. Schön, D.A. 2016;1992;2017;1994;1991;, The reflective practitioner: how professionals think in action, Routledge, London, [England];New York, New York;.


TedxPudget Sound (2009). Simon Sinek, How great leaders inspire action. [video] Available at: https://www.ted. com/talks/simon_sinek_how_great_leaders_inspire_action/reading-list?language=en#t-13451 [Accessed 12th November 2020] Ted2014 (2014). Dan Gilbert The psychology of your future self. [video] Available at: https://www.ted.com/talks/ dan_gilbert_the_psychology_of_your_future_self [Accessed 12th November 2020] Ted2014 (2014). Simon Sinek, Why good leaders make you feel safe. [video] Available at: https://www.ted.com/ talks/simon_sinek_why_good_leaders_make_you_feel_safe [Accessed 12th November 2020] TED2012 (2012). Susan Cain The power of introverts. [video] Available at:https://www.ted.com/talks/susan_cain_ the_power_of_introverts The way we work TED (2018). Dan Clay Why you should bring your whole self to work [video] Available at: https://www.ted.com/talks/dan_clay_why_you_should_bring_your_whole_self_to_work#t-2506 [Accessed 12th November 2020]


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