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theLink

ADVERTISING RATE CARD 2011-2012

4” x 13”

10” x 13”

The Link has a wide-reaching circulation

The Link is the only student publication at BCIT, British Columbia’s second largest postsecondary institution. The Link is distributed biweekly to all five campuses across the lower mainland including Burnaby, North Vancouver, Richmond, Marine Drive, and downtown Vancouver.

10”x6.5”

sidebar

half page

$250 b/w $410 colour

$270 b/w $425 colour

BCIT students are a valuable demographic

Over 45,000 students attend BCIT, many of them parttime students with full-time day jobs. BCIT students have an exceptionally high employment rate after graduation, with higher than average wages. A survey of over 1,600 students in postsecondary institutions across Canada (Canadian Campus Market Research, 2007) found that students are especially valuable consumers. • 73% like to try new and different things • 69% shop around a lot to take advantage of specials • 79% in favour of offering discounts or specials on products for students

Student newspaper ads are effective

Research (Canadian Campus Market Research, 2007) has shown that students are more likely to notice advertisements in student newspapers than most other media. Campus newspaper advertisements were found to more effective than on-campus posters, television, local newspapers, radio, consumer magazines, and urban weeklies. Students will pick up and read a campus newspaper an average of 2.7 times and spend an average of 24 minutes reading each issue.

MULTI-ISSUE DISCOUNTS AVAILABLE

Discounts are available to those who purchase advertising space in multiple issues.

NEED AN AD DESIGNED?

The Link provides ad design services. Please allow extra time. Contact us for more details.

HOW TO SUBMIT MATERIALS

You may email your ad in PDF, TIFF, EPS, JPEG, or PSD format to sales@ bcitsa.ca. You may also submit a CD or USB drive in person.

3” x 2.5”

10” x 3.25”

business card $50 b/w

1/4 banner $175 b/w $250 colour

full page $475 b/w $850 colour

4” x 8.125”

Why advertise with The Link?

Andrea Lekei, advertising sales 604.453.4072 • sales@bcitsa.ca

1/4 tall

$175 b/w $250 colour

CALL FOR CUSTOM SIZES! PUBLISHING DATE

ISSUE

BOOKED BY

September 5

1

August 25

September 21

2

September 14

October 5

3

September 28

October 19

4

October 12

November 2

5

October 26

November 16

6

November 9

November 30

7

November 23

January 18

8

January 11

February 1

9

January 25

February 15

10

February 8

February 29

11

February 22

March 7

12

February 29

March 28

13

March 21

April 11

14

April 4

April 25

15

April 18

link ad rates - 2012  

link ad rates - 2012

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