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BELIEVE IT OR NOT THERE IS A PROCESS TO THE CRAZINESS OF KURB 3


4


TABLE OF CONTENTS IDEATION 5

Why this is needed

6

First Abstract

7

Thesis Plan

8

Types of Bikes

9

Final Abstract

10

NAMING 13

LOGO 61

Case Study - Drinks

14

Colour Study

64

Case Study - X-Games

15

Quarters 1

69

Bike Logo

16

Quarters 2

73

Bike Imagery

17

Type Study 2

79

Word Association

18

Semi Finals

85

Naming Ideas

19

Final 89

IDENTITY 21

First Stage

24

Type Study 1

31

Second Stage

39

Specs 93 Type 98 Colour 99

WEBSITE 135

POSTERS 101

Page Design

137

Images

103

Page Layout

143

First Stage

109

Functionality

147

Final Posters

113

BRAND BOOK

153

PARTS 121

Page Design

155

Images

123

Layouts

159

Drawings

127

Labels 131

LASTLY 167

Final Thoughts

169

// Contents

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WHY THIS IS NEEDED

My passion is biking. I ride two different kinds of bikes on an almost professional level and have ridden all different kinds of bikes my whole life: mountain bikes, downhill, bmx freestyle, dirt jumpers, trials & road bikes. I know the challenges of trying to build and maintain them. This led me to try and find a guide to understand the exact workings of each bike and/or details, tips and tricks that would help me cross between the different styles of biking. I have found threads online and blogs that only really deal with very specific issues but nothing that is a one-stop website. I found some pages online that are extremely detailed which give little meaning to the newer riders and I found some really simple images that don’t give any context or meaning to advanced riders.

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Ideaion \\


FIRST ABSTRACT BIKE COMPONENT GUIDE FIRST ABSTRACT

DELIVERABLE

This project will be based around a website that will

This website would be the perfect place bike

give information on all parts and components of all

manufacturing companies to have ad space,

types of biking. It will be geared towards all skills

communicate with potential consumers and showcase

levels of riders looking for in-depth information on

their knowledge and products to buyers and keep up

specific frames, components and accessories; their

with other companies’ progress. It would also help

sizes, dimensions and results of performance.

newer “indie” technology companies get known and share their findings. This would keep the market

There is no concise website or documents of all this

in the buyers favour because business would remain

information on one place nor is it in-depth enough

competitive and the consumer will have current, full

to understand and/or make decisions on without

knowledge and buying power.

going to many other sources. There are many subtle differences in how components are made that many people do not understand therefore there is a definite

Branding - Create a Brand Identity (Logo & Wordmark) Information Graphics (bike components) - Photo & Illustration graphic of each bike component. Ex: handle bars, forks, frame, etc - Labeling of all parts & explanations in a systematic & readable graphic & text based form. Website Design - Creative website that will be coherent in its form with the Information Graphics & Logo. Print Ads - Print Ads in the form of Posters, Stickers, Pamphlets & online banners & ads

need for this information. Many people that ride one type of bike will explore other types of biking. Parents getting their children into a type of biking already having some knowledge and want more info. Riders wanting to upgrade parts or components need this site. It can also just simply be an easy way to learn about what a new style of biking might offer.

// Ideation

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THESIS PLAN Thesis Yearly Plan • Fourth Year • BRADY CARPENTER • Overview Guide to Bikes & Components

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Week 13

Week 14

Sept 8

Sept 15

Sept 22

Sept 29

Oct 6

Oct 13

Oct 20

Oct 27

Nov 3

Nov 10

Nov 17

Nov 24

Dec 1

Dec 8

Studies & 20 Logo Ideas

Logo/ Word Mark

Secondary Images/ Elements

2

3

5-10 Semifinals of Secondary

Finished Secondary Elements with examples of use.

Full Write Up of All Components and Models. (This will be organized within a hierarchal map)

Research on Bikes, Components, Market, Demographic. Study of what Brands are out there now as a style. Exploration of what type of website will be best suited.

Research 1

Finished Logo & Word Mark

Bike & Component Map List of components & How they link together

Component Map & Write Up

WEEK

5 Semifinals with Colour

4

5

6

7

8

9

10

11

12

Ongoing Research of Web Design. Case Studies of sites that have a system or style that is similar to what I need.)

13

14

15

16

17

18

19

20

Ongoing Research of Web Design. Ongoing research on Components. Ongoing research of Web flow & Design

21

22

23

24

Ongoing Research of Web Design. Ongoing research on Components. Ongoing research of Web flow & Design

25

26

27

28

Complete Brand Identity

Component Write Ups

Complete Website

Print Ads & Merchandise

Show Booth, Complete Website, Print Ads, Visual Aids & Process

brady carpenter

I created this plan to help me visualize the scope of this year’s project. This would help me see what I would have time for and help me narrow the research and scope of the project. When I created this plan I had some preliminary research done of the bikes I wanted to cover and already was feeling overwhelmed with the amount of work I had assumed I could do. I would only be able to create the website and minor print ads 10

Ideation \\

Oct•6

plan <

but more importantly, I would need to only cover specific bikes or cover many in a general fashion.


TYPES OF BIKES

TYPES OF BIKES Utility, Country, Urban, Messenger Mountain, Downhill, Uphill, Freestyle, Cross Country, Long Distance Racing, Time Trials, Track, Road, Touring, Cruiser, Tandem, Recumbent BMX, Dirt Jumping, Flat Land, Street, Racing

There are components common to each bike type. Where the problem lies is that only about 50% of these parts stay the same with each variant of bike. So one can see how these parts and specialty parts can add up exponentially if I were to cover each bike type.

Trials, Mod, Stock

// Ideation 11


FINAL ABSTRACT Iâ&#x20AC;&#x2122;m creating a detailed web-based guide of all components for the 3 types of extreme biking: mountain, bmx & trials. This guide will showcase how you can tailor a bikeâ&#x20AC;&#x2122;s feel with a diverse component range to create your perfect riding style.

13


NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING

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NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING NAMING

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CASE STUDY - DRINKS

Through demographic research I noticed a few things about the culture of males from ages 10-24. Many of them like video games, other extreme sports (snowboarding, surfing, etc), shows and contests that showcase the sports, energy drinks and fashion.

16

Naming \\

• Many Use Bright Colours • Bold Images & Logo • Powerful words •Type is outlined or layered many times to suggest energy • Short, to the point names (short attention span) • They clearly have something working within the identity because they sell & relate to the age group.


CASE STUDY - XGAMES

The X Games is another important determinant that has gained popularity with this group over the past 16 years. It has grown from a competition that only allowed long board skate boarders and racing BMX-ers to a week-long competition that is covered by ESPN and most major broadcasters like ABC. It has also gone from those two specific sports to including almost all variants of the major extreme sports.

• BMX - street, dirt jump, flat land, race, big air • Mountain Bike - Free style, downhill, big air • Skate board - street, vert, big air, mega ramp • Snowboard - slope style, big air, boarder cross • Ski - slope style, big air, skier cross • Motocross - slope style, big air, motocross • Snowmobile - slope style, big air, snow cross • Surf - style, time trial & many others

// Naming 17


BIKE LOGOS

• • • • • • • •

18

Bold in nature Logo & Word mark Mainly horizontal Modern sans serif Heavy & bold Mix of weights Usually 1 colour Usually red or warm/ energetic colours

Naming \\


BIKE IMAGERY

I spent a small amount of time looking at bicycle imagery to find out what the common shapes are and how people perceive the forms. Through this I have developed an understanding of how to make the imagery abstract and simplified i.e., how far you can remove details and still have it recognizable.

• Circle is the most common shape. • Wheel, chain & cog (chainwheel) are the most easily recognizable shapes to a bike because they are very specific. • Can’t use specific components • Less recognizable when its not in a profile view • When using the whole bike it seems you can remove; spokes, cranks & pedals, and in some cases even the frame as long as the wheels and person form is there. // Naming 19


WORD ASSOCIATION applications

ideas

publishing

people services

media

resources

thoughts

INFORMATION

internet

speech

books

communication library

architecture

teacher

figure out delivery communicate medium

new

INFORMATION

gaining experience intelligence learning explore

figure out incite content understanding medium

dirt concrete wood track strong jump

people

grind tech gyro pump pegs 20 spin race air trick combo big

pedals open water ride heart wind sweat pump blowing roll flow joy handle road energy gears fun intense

BMX

freewheel no seat fat tire 20â&#x20AC;? & 26â&#x20AC;?

hop stance track brakes

BICYCLE BIKE

TRIALS

CYCLE

efficient environment conscience

MOUNTAIN trails dirt north shore

terrain park air fast suspension

These are some of the word maps and Ideation for thinking of a name. I was trying to link bikes to information and understanding.

20

Naming \\


NAMING IDEAS INFOCYCLE BIKESPLORATION BICICLE INFOCYCLE KNOW YOUR BIKE KYB KURB RIDE INDEX GET PERFECT BIKE BUILD CYCLE BUILD BIKE INCITE BINDEX BEFRIEND YOUR BIKE BIKE DETAILS CYCLE DEETS LEARN YOUR BIKE CREATIVE BIKE

HOP GRIND AIR INFLOW INFO CHAIN TECH PARTS ARE YOU SPONSORED FREEWHEEL FREE YOUR BIKE GET EFFICIENT MAKE IT BUTTERY SIMPLY CYCLE WHAT’S WITH YOUR BIKE FIT YOUR BIKE BINDEX CYCLE BIKE MIX BIKEDEX FRESH BIKE BIKE BIND SIMPLE BIKE

BIKE WISDOM CYCLE HOUSE SIZE MY BIKE BYCYCLE RIDE INDEX BINDEXCYCLE UNITE CYCLE BICYCLE FUSE DATA CYCLE BIKE BRAIN LEARN CYCLE CYCLEDEX BIKE PARTS INDEX BPI BIKE COMPONENT GUIDE BGC TWEAK MY BIKE BIKE ADJUSTER

Know Your Bike (KURB) was the name that stood out to me best because that brand will be communicating with a range of people that know very little about bikes and people who know a lot. This name will not offend or talk down to people with less knowledge because it is about getting to know your bike and what is available to the consumer. On the other hand, someone with more knowledge of bikes will want to become one with their bike by tweaking parts and customizing their bike to their style. // Naming 21


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NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY

Y IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID

NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY

ITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID

NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY

Y IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID

NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY

ITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY ID

NTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY IDENTITY


FIRST STAGE


FIRST STAGE

The preliminary sketches are where I turned the research into graphic solutions.

26

Identity \\


FIRST STAGE

These square wheels are how I wanted to convey someone not knowing a bike.

// Identity 27


FIRST STAGE

28

Identity \\


FIRST STAGE

// Identity 29


FIRST STAGE

30

Identity \\


FIRST STAGE

// Identity 31


TYPE STUDY 1


TYPE STUDY 1

I initially wanted the type to be geometric and rigid to play off the square wheel ideas.

34

Identity \\


TYPE STUDY 1

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

// Identity 35


TYPE STUDY 1

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

36

Identity \\


TYPE STUDY 1

KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

KURB KNOW YOUR BIKE KURB KNOW YOUR BIKE

// Identity 37


TYPE STUDY 1

38

Identity \\


TYPE STUDY 1

// Identity 39


SECOND STAGES


SECOND STAGES

I needed to go back to the basics to become more essential to bike form. Circles are the biggest key in all bike parts.

42

Identity \\


SECOND STAGES

// Identity 43


SECOND STAGES

44

Identity \\


SECOND STAGES

// Identity 45


SECOND STAGES

46

Identity \\


SECOND STAGES

// Identity 47


SECOND STAGES

48

Identity \\


SECOND STAGES

// Identity 49


SECOND STAGES

50

Identity \\


SECOND STAGES

Many bike companies have distressed logos to add more energy so I thought this might be the route to go.

// Identity 51


SECOND STAGES

The next design was to replicate the spokes, another key feature only related to bikes.

52

Identity \\


SECOND STAGES

// Identity 53


SECOND STAGES

54

Identity \\


SECOND STAGES

// Identity 55


SECOND STAGES

The icon is based on a link of a bike chain. This chain link is the perfect representation of a bike because it is a key part of its form. It is a very curvilinear yet strong form in itself. Since KURB is about understanding all the components of bikes and being able to link them together to build your perfect ride then the physical job of the bike chain link is a perfect comparison. The placement of the three links are important as well because they symbolise the 3 types of extreme bikes and the unity of having a perfect bike. 56

Identity \\


SECOND STAGES

// Identity 57


SECOND STAGES

58

Identity \\


SECOND STAGES

// Identity 59


SECOND STAGES

60

Identity \\


SECOND STAGES

// Identity 61


LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG

OGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOG


LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO

GO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LO


COLOUR STUDY


COLOUR STUDY

The red is more powerful, energetic and assertive.

66

Logo \\


COLOUR STUDY

// Logo 67


COLOUR STUDY

Red is the most evocatively powerful colour. It is the symbol for love, passion, danger and energy. While being the most visible colour red is also the most emotionally intense colour evoking many powerful feelings.

68

Logo \\


COLOUR STUDY

// Logo 69


QUARTER FINALS 1


QUARTER FINALS 1

The horizontal movement of this layout works best without becoming too busy.

72

Logo \\


QUARTER FINALS 1

// Logo 73


QUARTER FINALS 2


QUARTER FINALS 2

76

Logo \\


QUARTER FINALS 2

Days typeface works the best because of its strong looking stability and itâ&#x20AC;&#x2122;s curvy nature make it friendly.

// Logo 77


QUARTER FINALS 2

78

Logo \\


QUARTER FINALS 2

This particular layout is optically spaced so it links well and is clearly identifiable.

// Logo 79


TYPE STUDY 2


TYPE STUDY 2

82

Logo \\


TYPE STUDY 2

The stretched version seems to have a better flow through the word than the compressed version.

// Logo 83


TYPE STUDY 2

84

Logo \\


TYPE STUDY 2

Cuts on both the “U” & “B” give enough character to this word mark that it could stand on its own.

// Logo 85


SEMI FINALS


SEMI FINALS

88

Logo \\


SEMI FINALS

// Logo 89


FINAL


FINAL

92

Logo \\


ITERATIONS

// Logo 93


SPECS


the same width as the diameter of the circle. On the Horizontal line the spacing around the circle to the outer edges is .25 units wide as well as the space between the icon & wordmark. The letters are kerned to optical perfection using the left WORDMARK SPECS over .25 unit. The same applies to the vertical nature of the three circles & the remaining space of the icon.

3 Units

4.25 Units

1 Unit

28

96

Logo \\

4 Units

1 Unit

1 Unit 8 Units


components of bikes & being able to link them together to build your perfect ride then the physical job of the bike chain link is a perfect comparison. The placement of the three links are important as well because they symbolise the 3 types of extreme bikes and the unity of having a perfect bike.

This is the reformed verson of the linking chain.

ICON SPECS

This is an exact likeness of bike chain links. 29

// Logo 97


TYPE & COLOUR


TYPE

YPOGRAPHY

DAYS TYPEFACE Days is a great free based typeface found on Behance. It’s a real treasure for headlines. It’s clean, rounded, modern & is full of character. Although there is a strong geometric feel it is very friendly & sturdy. These are perfect characteristics for the KURB Brand’s logo & identity. Days typeface is a display font meant for use in large sizes & works effectively in capitalized letters. It was designed by Aleksey Maslov, Ivan Gladkikh, Alexandr Kalachë.

18

100 Logo \\

ABC DEF GHI JKL MNO PQR STU VWX YZ abc def ghi jkl mno pqr stu vwx yz 123 456 789 0 !@# $%^ &*() ?

Days is a great free-based typeface found on Behance. It’s a real treasure for headlines. It’s clean, rounded, modern and is full of character. Although there is a strong geometric feel it is very friendly and sturdy. These are perfect characteristics for the KURB Brand’s logo and identity. Days typeface is a display font meant for use in large sizes and works effectively in capitalized letters. It was designed by Aleksey

Maslov, Ivan Gladkikh, Alexandr Kalachë.19 Days is the perfect typeface for KURB. The wonderful rounded corners of the strongly built characters showcase an elegant yet bold feel. The slight slant in such letters as the A & K suggest an energy, movement and flow strength that goes hand in hand with extreme biking.

WH Days

round

show

in suc

stren


COLOUR

COLOUR KURB GRADIENT KURB BLACK are built to be used KURB GREY applications in a very KURB LIGHT GREY These two gradients in a DARK full colour

careful way. The reds are chosen to be substitutable in the case of a issue with C 0 C 0 C background values with colours or greys. M 0 M 0 M

KURB WHITE

0

C

0

0

M

0

Y

0

Y

0

Y

0

Y

0

K

100

K

85

K

50

K

0

The grey gradient can be used in a B&W or Colour Application.

KURB LIGHT

KURB RED GRADIENT

KURB DARK

C

0

C

15

M

100

M

100

Y

100

Y

100

K

15

K

15

KURB LIGHT

15 KURB BLACK GRADIENT

KURB DARK

C

0

C

100

M

0

M

100

Y

0

Y

100

K

85

K

100

14

These two gradients are built to be used in full colour applications in a very careful way. The reds are chosen to be substitutable in the case of an issue with background values with colours or greys. The grey gradient can be used in a B&W or Colour Application.

// Logo 101


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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER

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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS

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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER

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RS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTERS POSTER


IMAGERY


IMAGERY

106

Posters \\


IMAGERY

// Posters 107


IMAGERY

108

Posters \\


IMAGERY

// Posters 109


FIRST STAGE POSTERS


FIRST STAGE

112

Posters \\


FIRST STAGE

Some of the logos become lost in the image unless they are scaled up.

// Posters 113


FINAL STAGE


FINAL STAGE

Parts of the bike or environment that get used by a bike would be emphasized in some way. These iterations are done with red highlighting a certain part and the rest becoming monochrome.

116

Posters \\


FINAL STAGE

// Posters 117


FINAL STAGE

118

Posters \\


FINAL STAGE

// Posters 119


FINAL STAGE

120

Posters \\


FINAL STAGE

// Posters 121


PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS


PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS PARTS

PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS

PARTS PARTS PAR PARTS

PARTS


IMAGES


IMAGES

This is a library of bike parts that are used on trials, bmx and mtb. Many are used in more than one type or bike model.

126

Parts \\


IMAGES

// Parts 127


DRAWINGS


DRAWINGS

I wanted to draw the parts in a unified way to have them be unbiased by brands and have the emphasis on the specific part of the component.

130

Parts \\


DRAWINGS

As they will go on a black background for the web they need to be a light value.

// Parts 131


LABELS


set in Days typeface and linked with red strokes. The stroked should have 90o bends with a radius of 0.125 in and ended by a .25 in radius dot.

LABELS

Bend

PEDAL THREAD ARM Dot

BB THREAD FREEWHEEL THREAD

42

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WEBSITE This will be displayed on the website and most applications as a white graphic on a black background with the type in 80% grey.

LABELS

PEDAL THREAD ARM BB THREAD FREEWHEEL THREAD

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PAGE DESIGN


PAGE DESIGN

I wanted the background to be textured and be relevant to biking culture. These are among some the many images in my collection.

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PAGE DESIGN

// Website 141


PAGE DESIGN

142

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PAGE DESIGN

As the parts drawings need to be on a dark background I reduced the light and increased the contrast in order to create a subtle texture.

// Website 143


PAGE LAYOUT


PAGE LAYOUT

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PAGE LAYOUT

// Website 147


FUNCTIONALITY


FUNCTIONALITY

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FUNCTIONALITY

Once choosing a bike style a sub menu appears on the right for all the parts and components in that category.

// Website 151


FUNCTIONALITY

When a part from the left bar is chosen, the labeled image appears on the right with a written description underneath in a self-contained scroll box.

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If there are multiple designs of one part an arrow will appear to the right that will switch to the next variation.


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// Website 153


BRAND BOOK BRAND BOOK

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BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK RAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK B

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BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK RAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK B BRAND BOOK

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BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK RAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK B

BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK RAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK BRAND BOOK B


PAGE DESIGN


GRID

These pages are taken straight from the KURB Brand Standards Book to showcase the grid, page layout and ideas of some content available in the Brand Book.

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// Brand Book 159


LAYOUTS


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FINAL THOUGHTS This thesis project challenged me in ways I had never explored before. I learned so much about myself through research and development of the brand identity. I feel I grew as a person, a designer and an artist. The skills I gained through this will be a relevant part of my future endevours.

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All Intellectual Property (concepts, designs & text) contained in this document of the KURB Brand Process are the property of Brady Carpenter. Their usage without written consent is prohibited. copyrightŠbradycarpenter 2011 KNOW YOUR BIKE / KURB Designed by BRADY CARPENTER


A Comprehensive Guide to the KURB Logo & Identity Created and Designed by Brady Carpenter

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KURB - Brand Creative Process  

Publication outlining the creative process of the company KURB

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