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PROJECT Acronym Logo

Assignment Designing a logo as a company’s identity is a lengthy and often complex process. However, it can also be an interesting and educational exercise. Select two or three letters with which to create four different designs. Consider the effectiveness of each. Although choices of typefaces are optional, it is suggested that you start with the five classic type faces, mixing faces, weights, styles, sizes, etc. Your designs should be in black and white, but you may wish to experiment with color to study the effect that it can have on the logo design. The chosen letters should represent something, such as a service or a product. For this exercise you may use your own initials. The letters shown here, DWT, were taken from the title Designing with Type, the ideal logo should suggest something about typography.

Purpose To explore the typographic possibilities of individual letters in the creation of a logo design.

Think outside the box: • Do you have to use an entire letter form to know what it is? • How might things change if a letter is viewed in the negative? • Can one letter work as part of another? • Does converting a letter to outline give you more options? • How might the pathfinder/shape modes tool change possible outcomes? • Do the letters need to appear flat? • How does size of each letter affect the outcome? (4) logo examples, each centered within a 3.5” square, with no outline, sharing a common corner, centered in the middle of on an 8.5” x 11” piece of paper. FORMAT

TIME GRADING CRITERIA:

3 hours

____ / 40 Execution (Logo Designs) ____ / 10 Craftsmanship (Layout/Production) ____ / 50 Grade:

Designing With Type: The Essential Guide To Typography [Book] by James Craig, Irene Korol Scala, William Bevington in Books

[1] Acronym Logo


PROJECT Acronym Logo

Designing With Type: The Essential Guide To Typography [Book] by James Craig, Irene Korol Scala, William Bevington in Books

[2] Acronym Logo

Acroynm Logo  

Explore the typographic possibilities of individual letters in the creation of a logo design

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