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The New King of Energy?: 8 Hour Shot In an age when Americans will go out of their way to save a couple cents per-gallon on gas, there's a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola - the energy shot. An increasing amount of people are dropping their $3 coffee, in favor of $3 2-oz shots of energy liquid - and most of them taste disgusting. The demand for energy shots is expected to double this year, reaching $700 mil in sales - and a majority of those sales will be of Living Essentials' 5 Hour shot, the first energy shot on the market. Several companies are already following in 5 Hour's footsteps - energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry. The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. While the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni three berries known for their natural energizing and dietary properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice. In addition to its improved ingredients, The Mr Energy 8 Hour Energy shot contains no calories or carbs, and it tastes great! "I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top 10 health and fitness trainers in the world. In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews. "Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith, a Finance major in his last semester. "8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry. Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the creator of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. "The ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.

The New King of Energy?: 8 Hour Shot  

In an age when Americans will go out of their way to save a couple cents per-gallon on gas, there's a flourishing new type of energy drink t...

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