The King of the Energy Shot - Mr. Energy 8 Hour Energy Shot or 5 Hour Energy?
In an age when people will go the distance if it means they'll spend less on gas, there is a booming new energy drink category that sells for twenty times more than Coca-Cola - energy shots. An increasing amount of people are dropping their $3 cups of coffee, and picking up $3 2 ounce shots of solid caffeine - and most of them taste disgusting. The energy shot market is expected to double this year, to $700 million in sales - and it's dominated by Living Essentials' 5 Hour Energy shot, as they were the first on the market. Several companies are already following in 5 Hour's footsteps - products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world. The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni - three popular berries known for their dietary and energizing properties. These berries are normally only available at high-end health stores at upwards of $40 a bottle! In addition to its improved ingredients, The Mr Energy 8 Hour Energy shot is carb and calorie free - and it tastes delicious. "I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the 10 top fitness trainers in the world. In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews. "Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," laughed Troy Smith, a senior majoring in Finance. "8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox - a student at the UF College of Dentistry.
Despite 5 Hour Energy's 60 million dollar advertising budget, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident that their product is superior. "The ingredients speak for themselves," says CEO of Bhelliom Enterprises, Casey McCarthy.
Published on Sep 18, 2009
Published on Sep 18, 2009
In an age when people will go the distance if it means they'll spend less on gas, there is a booming new energy drink category that sells fo...