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Editor-in-Chief Theodor Valentin Purcărea

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Scientific Council Vlad Barbu, Bucharest Gabriel Brătucu, Brasov Ion Bulborea, Bucharest Mircea Buruian, Targu Mures Iacob Cătoiu, Bucharest Jean Constantinescu, Bucharest Beniamin Cotigaru, Bucharest Radu Diaconescu, Iasi Valeriu Dulgheru, Chişinău Constantin Floricel, Bucharest Valeriu Ioan-Franc, Bucharest Gheorghe Ionescu, Timisoara Christophe Magnan, Montréal Pompiliu Manea, Cluj Andrei Moldovan, Bucharest Dafin Fior Muresan, Cluj Neculae Năbârjoiu, Bucharest Constantin Oprean, Sibiu Dumitru Patriche, Bucharest Victor Părăuşanu, Bucharest Florian Popa, Bucharest Ion Smedescu, Bucharest Dumitru Tudorache, Bucharest

Young Editorial Board members Adalbert Lucian Banyai, Bucharest George Bobîrnac, Bucharest Stefano Duglio, Turin Marinela Hostiuc, Bucharest Darius Ilincaş, London Adrian Lală, Bucharest Irina Purcărea, Bucharest Dan Smedescu, Bucharest Constantin C. Stanciu, New York George Cosmin Tănase, Bucharest Oana Patricia Zaharia, Bucharest

Reviewers Alexandru Ionescu, Romanian-American University Adriana Bîrcă, “George Bariţiu” University Brasov Nelu Florea, “Alexandru Ioan Cuza” University Iasi Alexandru Ilie, Romanian American University Ana Ispas, Transilvania University Brasov Irena Jindrichowska, University of Economics and Management in Prague Costel Iliuţă Negricea, Romanian-American University Adina Negruşa, “Babes-Boyay” University Cluj-Napoca Anca Purcărea, Academy of Economic Studies in Bucharest Monica Paula Raţiu, Romanian-American University Gabriela L. Sabau, Memorial University, Sir Wilfred Grenfell College Andreea Săseanu, Academy of Economic Studies in Bucharest

Executive Editor: Victor Lorin Purcărea Art Designer Director: Alexandru Andrei Bejan

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Editorial Board Ion Ababii, Chişinău Nicolae Albu, Brasov Levent Altinay, Oxford UK Kathleen Andrews, Colorado Springs Dan Barbilian, Bucharest Riccardo Beltramo, Turin Dumitru Borţun, Bucharest Leonardo Borsacchi, Turin Mihail Cernavca, Chişinău Ioana Chiţu, Brasov Doiniţa Ciocîrlan, Bucharest Tudorel Ciurea, Craiova Alexandru Vlad Ciurea, Bucharest Maria Negreponti-Delivanis, Thessaloniki Jean-Sébastien Desjonqueres, Colmar Aurel Dobre, Călăraşi Mariana Drăguşin, Bucharest Ovidiu Folcuţ, Bucharest Luigi Frati, Roma, Italy Victor Greu, Bucharest Bernd Hallier, Köln Sang-Lin Han, Seoul Aurel Iancu, Bucharest Mitsuhiko Iyoda, Osaka Mohamed Latib, Gwynedd Dong II Lee, Seoul Min-Sang Lee, Gyeonggi-Do Claude Magnan, Paris Radu Titus Marinescu, Bucharest James K. McCollum, Huntsville Nicolae Mihăiescu, Bucharest Dumitru Miron, Bucharest Dan Mischianu, Bucharest Hélène Nikolopoulou, Lille Gheorghe Orzan, Bucharest Rodica Pamfilie, Bucharest Iulian Patriche, Bucharest Carmen Păunescu, Bucharest Mircea Penescu, Bucharest Virgil Popa, Targoviste Ana-Maria Preda, Bucharest Cristinel Radu, Călăraşi Florinel Radu, Fribourg James Rowell, Buckingham Analisa Romani,Turin John Saee, Virginia Beach VA Cătălin Sfrija, Bucharest Adrian Socol, Strasbourg Eliot Sorel, Washington D.C. Felicia Stăncioiu, Bucharest Marcin Waldemar Staniewski, Warsaw Vasile Stănescu, Bucharest Filimon Stremţan, Alba-Iulia David Stucki, Fribourg Laurenţiu Tăchiciu, Bucharest Emil Toescu, Birmingham Eva Waginger, Wien Léon F. Wegnez, Brussels Răzvan Zaharia, Bucharest Gheorghe Zaman, Bucharest

Assistant Editors Dodu Gheorghe Petrescu Cătălina Poiană Raluca Gheorghe

Publishing Editors Petruţ Radu Ovidiu Călin P.O. Box 35-59, 35 Bucharest, România E-mail: office@crd-aida.ro, crd.rcdaida@yahoo.com Website: www.distribution-magazine.ro/, www.distribution-magazine.eu/ Copyright © 2010 Romanian Distribution Committee, Bucharest, Romania Printed at “Carol Davila” University Press, 8 Eroilor Sanitari Blvd., 050474 Bucharest, Romania Tel/Fax: +40 21 318 07 59


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1. T. Purcトビea - Confidence crisis and exiting naive realism through integrative thinking, Romanian Economic and Business Review, Romanian-American University, Summer 2009, Volume 4, Number 2, pp. 45-58 2.Guy Kawasaky - The Art of the Start, 2004, artprop.pdf 3.Carolyn Kane - The Question of Freedom at the Open Video Conference, Wednesday, July 1st, 2009, http://rhizome.org/editorial/2739 4. http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf 5.Donald J. Bowersox - SCM: The past is prologue, From the Quarter 2 2007 issue, http://www.supplychainquarterly.com/topics/Strategy/scq200702future/

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6.T. Purcărea - The partnership between supply chain, customer and logistics network in creating tangible business value, taking into account the new frugality and being close to the consumer in competing for its loyalty, Supply Chain Management (SCM) for Efficient Consumer Response (ECR), SCM 4 ECR, Valahia University of Târgovişte, Faculty of Economic Sciences, ECR Department, 11-12 June 2010

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Theodor Purcトビea, Lテゥon Wegnez et Claude Magnan

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Florian Popa interviewed by Victor Lorin Purcトビea


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Doar constientizarea aspectelor de marketing te pune cu un pas inaintea concurentei

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“ The conventional defIinit ion of management is getting work done through people, but real management is developing people through work.� Agha Hasan Abedi quotes

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James K. McCollum interviewed by Ana-Maria Preda 49


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A market is never saturated with a good product, but it is very quickly saturated with a bad one. Henry Ford

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Romanian Distribution Committee,in partnership with “Carol Davila� University of Medicine and Pharmacy, Bucharest and Romanian-American University, Bucharest

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Andrei Moldovan

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O revista realizata de studentii facultatii de Management-Marketing din cadrul Universitatii Romano-Americane

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Florian Popa, Victor Lorin Purcarea, Theodor Purcarea, Monica Paula Ratiu bring you a brilliant book that combines holistic marketing with healthcare issues.

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Getting ready for new opportunities by assuming challenging tasks! “Your choice, your future”! Gata pentru noi oportunitati prin asumarea de sarcini provocatoare! “Alegerea ta, viitorul tau”!

Promotia 2010 a Facultatii de Management-Marketing, Universitatea Romano-Americana, continuand angajamentul pentru performanta, a facut primul pas pe drumul pregatirii - interdisciplinare si in regim intensiv furnizate in cadrul programelor de masterat („Managementul si Marketingul Organizatiei”, complementar; „Managementul Strategic al Firmei”, de aprofundare; „Marketing in Afaceri”, de aprofundare), raportate la obiectivele de invatamant, cercetare stiintifica si profesionale europene. Intr-o lume tot mai complexa si putin predictibila sunt multe de ajustat permanent, iar Promotia 2010 a Facultatii de Management-Marketing, Universitatea Romano-Americana, a facut dovada intelegerii imperativului ajustarii la un peisaj economic in schimbare rapida, straduindu-se sa imbratiseze cele mai bune practici pe plan mondial, actionand pentru progres si confirmand accesul studentilor Universitatii Romano-Americane la excelenta educationala specifica dinamicei calatorii continue a acestei performante Universitati. In emotionantele interventii, cu ocazia festivitatii care a avut loc in frumoasa Aula a Universitatii Romano-Americane, Rectorul Universitatii Romano-Americane, Prof. univ. dr. Ovidiu FOLCUT si Decanul Facultatii de Management-Marketing, Conf. univ. dr. Alexandru IONESCU, precum si reprezentantii Promotiei 2010 a Facultatii de Management-Marketing, au demonstrat armonia existenta intre profesori si studenti in contextul asumarii responsabilitatilor decurgand din misiunea specifica acestei familii academice.

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From having a dream to the carefully built future! De altfel, Universitatea Romano-Americana a obtinut - ca rezultat al evaluarii calitatii procesului educational de catre Agentia Romana de Asigurare a Calitatii in Invatamantul Superior - Calificativul Grad de Incredere Ridicat, ceea ce constituie, dupa cum afirma recent Prof. univ. dr. Ovidiu FOLCUT, Rectorul Universitatii Romano-Americane, atat o confirmare a valorilor promovate in consonanta cu misiunea asumata, cat si o mare provocare pe linia continuarii cu responsabilitate a demersurilor constante de crestere a calitatii si a performantelor.

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Profile for Beyond Conventional Advertising

Romanian Distribution Committe issue 1  

Romanian Distribution Committe issue 1

Romanian Distribution Committe issue 1  

Romanian Distribution Committe issue 1

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