CRITICAL ANALYSIS AND THOUGHT LEADERSHIP • We attended and spoke out at the San Antonio Breast Cancer Symposium (SABCS). We believe that research should center patients’ interests and concerns, and we report back with daily blogs from the conference. Additionally, our executive director was one of the top five Twitter influencers for SABCS, providing real-time commentary and critical analysis of the breast cancer research presented to thousands of participants and observers alike.
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As a respected authority on breast cancer, Breast Cancer Action frequently
weighs in with opinion pieces and serves as an expert source for journalists around the country on important breast cancer topics. This year, we received coverage by respected local and national media such as the San Francisco Chronicle, Newsday, Grist, Vox, WKYC, KPIX and more. We also wrote frequent blog posts and reached out daily to our large Twitter and Facebook audiences with information, analysis, and ways to take action—after all, our motto is “Do something besides worry.”
• We participated in the American Association of Cancer Researchers’ first ever Conference on Environmental Carcinogenesis in North Carolina. In addition to getting updates on the latest science, our executive director provided our perspective and challenged some prevailing assumptions through questions and comments both at the mic and in real-time Tweeting. Many other attendees told us they appreciated the fact that we were keeping researchers accountable to real-world change. • We were invited to “Healthcare in the Era of Big Data: Opportunities and Challenges,” organized by the New York Academy of Sciences. As the focus of precision and personalized medicine increasingly looks to big data for answers,we push past the hype and call for important privacy, ethical, and equity protections.
In our role as a thought leader, we participated in a number of events and conferences across the country. • Breast Cancer Action was featured at a Lunch and Learn at the North Carolina Institute of Medicine organized with the Office of Minority Health and Health Disparities. We were joined by local officials, decision makers, and community leaders.
BREAST CANCER ACTION | ANNUAL REPORT 2018-2019
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