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April 2010

Broom, Brush & Mop Magazine SERVING THE INDUSTRY SINCE 1912

Company Interviews: The Mop Industry Ha-Ste Manufacturing Algoma Mop Lafitte Mop Co. EMSCO Group

Company Interviews: Housewares Show Brushtech Unger Industrial Quickie Mfg. Butler Home Products FHP O-Cedar速 The Howard Berger Co.

Housewares Show Photo Gallery Final 2009 Import/Export Figures


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BROOM, BRUSH & MOP

April 2010

Broom, Brush & Mop A RANKIN PUBLISHING PUBLICATION

April 2010

Volume 100, Number 4

CALENDAR

FEATURES

APRIL 26 - 29, 2010

Mop Companies Credit Innovation, Customer Service & Green Marketing With Helping Sales _____6

ISSA/INTERCLEAN®, Amsterdam, The Netherlands Information: 847-982-0800

Industry Companies Exhibit At Housewares Show _________________________10

MAY 4 - 6, 2010

Import/Export Overview________________________22

MAY 22 - 25, 2010

National Hardware Show, Las Vegas, NV Information: 203-840-5622 National Restaurant Association Annual Show, Chicago, IL Information: 312-853-2525

December Imports & Exports____________________24

NOVEMBER 9 - 12, 2010

Housewares Show Photo Gallery ________________32

ISSA/INTERCLEAN®, Orlando, FL Information: 800-225-4772

Broom Corn Dealer Survey _____________________38

NOVEMBER 18 - 19, 2010 National Broom & Mop Meeting, St. Louis, MO Information: 800-626-7282 or 800-637-7739

STAFF CO-PUBLISHERS Don Rankin

ASSOCIATE EDITOR Rick Mullen

drankin@consolidated.net

rankinmag@consolidated.net

Linda Rankin

GRAPHIC/PRODUCTION Jennie Grace David Opdyke RECEPTION Sandy Pierce

lrankin@consolidated.net

EDITOR Harrell Kerkhoff rankinmag@consolidated.net

MARCH 6 - 8, 2011

International Home & Housewares Show, Chicago, IL Information: 847-292-4200

MARCH 23 - 26, 2011 ABMA Annual Convention, Austin, TX Information: 630-631-5217

MAY 9 - 11, 2012 InterBrush, Freiburg, Germany Information: www.inter-brush.com

Rankin Publishing, Inc. 204 E. Main St., P.O. Box 130 • Arcola, Illinois 61910-0130, USA Phone: (217) 268-4959 • Fax: (217) 268-4815 • Website: www.rankinpublishing.com BROOM, BRUSH & MOP (ISSN 0890-2933) is published monthly at 204 E. Main St., P.O. Box 130, Arcola, Illinois 61910. Telephone: (217) 268-4959. Subscriptions are $25 in the United States; $35 in Canada and Mexico; all others $110. The $110 foreign subscriptions include first class air mail postage. Arrangements can be made for first class postage for the United States, Canada and Mexico. Single copies of issues are $2 for subscribers; $5 for nonsubscribers, postage extra. The Suppliers Directory issue is $10 per copy. BROOM, BRUSH & MOP is a monthly trade magazine devoted to news of broom, brush and mop manufacturers and allied industries. It was established in 1912 as the Broom & Broom Corn News. It was entered as second class mail matter Feb. 27, 1912, at the U.S. Post Office in Arcola, Illinois, under the Act of March 3, 1879. Periodical postage paid at Arcola, IL, and additional mailing offices. Postmaster: send address changes to P.O. Box 130, Arcola, IL 61910.

MOVING?

ASSOCIATIONS AMERICAN BRUSH MANUFACTURERS ASSOCIATION 2111 W. Plum St., Aurora, IL 60506 • (630) 631-5217 AMERICAN HARDWARE MANUFACTURERS ASSOCIATION 801 North Plaza Drive, Schaumburg, IL 60173-4977 • (847) 605-1025 FEIBP EUROPEAN BRUSH FEDERATION P.O. Box 90154, 5000 LG Tilburg, The Netherlands • 00 31 13 5944 678 INTERNATIONAL SANITARY SUPPLY ASSOCIATION 7373 N. Lincoln Avenue, Lincolnwood, IL 60646-1799 • (847) 982-0800 INTERNATIONAL HOUSEWARES ASSOCIATION 6400 Shafer Court, Suite 650, Rosemont, IL 60018 • (847) 292-4200

Clip & return to Broom, Brush & Mop P.O. Box 130, Arcola, IL 61910

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By Rick Mullen Broom, Brush & Mop Associate Editor

B

room, Brush & Mop Magazine recently spoke with executives from four mop manufacturers who shared how their respective companies have remained competitive during the current challenging economy. The four executives all agreed that making the extra effort in areas such as innovation, customer service and marketing the environmentally friendly aspects of mops has paid big dividends in their companies’ success. Also, the executives reported, fast turnaround times and product diversification have also been key elements in remaining competitive.

L

ocated just west of Atlanta, GA, Lafitte Mop Co., Inc., of Villa Rica, has been producing and distributing mops and other cleaning products for industrial and commercial use since 1974. Despite the recessionary times in recent years, Lafitte Mop has remained prosperous. “Last year (2009) started out kind of slow, but it ended just fine,” said Cathy Lafitte (who co-owns the company with her husband, John). “This year is starting out a little better than last year. I think people are still being cautious. “We are watching the health care debate very closely and trying to see how that issue might impact business down the road. There have been price increases across the board on materials such as polypropylene, corrugated (paper) and metal, which has had an impact. Nonetheless, everybody who can is trying to hold the line on prices. “When it comes to the economy, we have ridden out a lot of

other storms over the years. This time it is a little different, but we still have a confidence that Lafitte Mop Company is going to be OK. We are going to continue to prosper.” The company offers a variety of mops including launderable, finishing and general maintenance looped-end mops, wet control specialty mops, cut-end mops, roofing mops, dust mops and yacht mops. The company also offers a variety of brooms, wet mop holders and handles. While Lafitte is proud of its reputation for offering quality products at all price points, during tough economic times the tendency is for many customers to purchase based on price. There are those, however, who continue to opt for higher quality items that may last longer and may clean more efficiently. “Right now, many people are buying economy, so our economy product lines are doing well,” Lafitte said. “Also, there are some of our long-time customers who are buying quality, so that side of the business has been very steady.” Another aspect of the business that is also doing very well, Lafitte reported, is the company’s environmentally friendly GreenWise line. For restroom and general purpose floor cleaning, GreenWise wet mops are made with Enviro-Color Green and Enviro-Color White yarns, which are spun using 100 percent post-industrial and post-consumer recycled raw material along with post-consumer polyester bottle flakes. Lafitte Mop’s GreenWise dust mop, meanwhile, is made from recycled fibers such as pure green plastic bottle fibers and postconsumer rayon/polyester. The company’s Natural Dust Mop is made using 100 percent cotton yarn with cotton canvas backing. “Cotton is a renewable resource, and it is also very environmen-


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Arcola Broom Corn Festival Race 2009

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tally friendly in that it biodegrades in a landfill,” Lafitte said. “People tend to not think about the cotton mop as a green product. Cotton doesn’t last as long as synthetic materials, but it is actually more environmentally friendly.” Also included in the GreenWise line are “bamwood” handles, whichhavereplacedhardwoodsinmanyapplications.Bamwoodhandles are constructed of 65 percent bamboo and 35 percent reclaimed hardwood with antioxidant properties to deter bacterial growth. “Bamboo is a very renewable resource and bamwood handles are also very durable,” Lafitte said. Being a smaller manufacturer, Lafitte Mop’s success has been due, in large part, to its forte of being a company that specializes in making quality products with rapid turnaround. “People are keeping their inventories a little tighter. They like a quick turnaround in shipping, which is something we are able to accomplish,” Lafitte said. “This is a real boost for us, because it is one of the areas where we can compete with imports.” Lafitte said another boost in marketing domestic products is the recent trend of people looking more to buy products “made in the USA.” In addition to being able to routinely accomplish rapid turnaround times, Lafitte Mop’s smaller size has allowed it to develop a long suit in making specialty items. “Because we are a small shop, it is not difficult for us to change gears to meet a customer’s need for a specialty product,” Lafitte said. Another important aspect of Lafitte Mop’s ability to remain prosperous in tough times is its commitment to customer service. The company accomplishes this in many ways including person-

April 2010

alized service from the home office. “When a customer calls here, he or she will speak with a person and not a machine, and this will always be the case,” Lafitte said. “Fast turnarounds, quality products, customer service, integrity — these are our foundational principles.” Like many other companies in North America, Lafitte Mop took a hard look at all aspects of running the company in its quest to remain on top of its game during these difficult economic times. “We have looked at every factor, from how we ship to how we package — any way that we could tighten our ship,” Lafitte said. “We have found several ways to improve our operation and we are very pleased. “For example, we have been looking at making some changes in the way we package that would result in a more quality product. Most people think a mop is a mop and it is not that important. When buying and paying for a product, however, a person wants it to be the best it can be, and that is what we want, too. “We want the customer to be happy all the way from when an order is placed until he or she opens and uses the item and sees that it is a quality product.” Lafitte explained that in recent years the household side of the mop industry has shifted toward the use of flat mops vs. traditional mops. “There is a market for flat mops, but also there is still a market for traditional mops that I think will always be there,” Lafitte said. “The market might shift again, but we have shifted with it in the past. When we first went into business, we were a household products producer. We just made mops strictly for household use, but Continued On Page 16

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By Harrell Kerkhoff Broom, Brush & Mop Editor

W

hile touring the 2010 International Home & Housewares Show, held annually at Chicago’s McCormick Place, it became quite evident that there is no shortage of new products and ideas designed for today’s home. This year’s Housewares Show featured an estimated 1,900 exhibitors and over 20,000 buyers from around the world. Products on display included various types of brushes, mops, brooms, squeegees and related cleaning wares. Many of these products featured microfiber and proclaimed to be environmentally friendly, thus meeting today’s demands placed by retail partners and end-use consumers. Broom, Brush & Mop Magazine talked with representatives from six well known companies that annually take part in the Housewares Show, held this year on March 14-16. These representatives not only highlighted new products that were being introduced, but discussed why attending such an event is so important for their respective companies. A photo gallery featuring several cleaning industry Housewares Show exhibitors from this year’s event begins on page 32.

“It’s important for us to be aware of new products (for the home) that are being introduced. We know that once a new kitchen product, for example, is in the marketplace, somebody is going to have to clean that item. This is where our product innovation comes into play,” Brushtech Vice President of Sales Zaven Gunjian explained. “For example, there are fewer people wanting to purchase disposable plastic water bottles. They would rather use one bottle all the time. The trouble is, how do you properly clean that bottle? And so, (Brushtech’s) new foam tip brushes are designed to properly clean these reusable bottles. “These brushes feature a foam tip at the end and regular bristles on the sides. The foam will remain firm. The brushes can be used

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he main objective for Brushtech while exhibiting at this year’s Housewares Show was a simple one — to help sell products. The company provides a wide variety of brush and other innovative items that can be used in and around the home. Since Brushtech is a U.S. manufacturer, located in Plattsburgh, NY, it relies on product innovation and new ideas to help it compete against the flood of cleaning items arriving from foreign countries.

Attendees from around the world traveled to Chicago’s McCormick Place in March for the 2010 International Home & Housewares Show.


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to clean water bottles, travel mugs, baby bottles and even bird feeders.” Gunjian said that every product has a life cycle. Therefore, it’s important to look at ways to make products better. This is especially true for an American manufacturer such as Brushtech that is continually competing against foreign imports. “Once one of our products is copied, our sales for that item will often go down. However, where we can’t compete on price; we can compete with quality, innovation and service. This is what keeps us competitive,” he said. Officials at Brushtech are also fast to point out that their items are produced in the USA. “This is important for our community and national pride. There are people who say Americans don’t make anything today. This is not true. It’s important to us that we make products in the United States as this means jobs for our community. As much as we try to automate the manufacturing process, we have employees as well,” Gunjian said. Besides the company’s new foam tip brushes, other items featured at the Housewares Show this year by Brushtech included barbecue brushes that have both long and short bristles to better clean cooking grills, and a wire brush head that fits on the end of a drill bit and can be used for removing rust on a wide variety of outdoor items. “Spring is right around the corner and when homeowners go outside they notice that many metal items, such as hand railings, have rusted. There is also old paint that needs to be removed before applying a fresh coat,” Gunjian said. “Our drill bit brush head is smaller compared to many other rust removal brushes, which allows a person to remove rust in tight corners.” When reviewing the company’s vast product lineup, it becomes apparent that not all products provided by Brushtech are brushes. For example, there is a new item now available called the Cooking Wand that is designed for use on electric glass stove tops. The item is placed between the stove top and a cooking pot to keep the contents of that pot from boiling over and causing a mess. “This item changes the heating system from conduction to convection. For example, soup in the pot will boil up a little slower and once it boils, it boils into itself and not dramatically out of the pot,” Gunjian said. Another new item is a Decanter & Bottle Washing Kit designed for cleaning narrow neck decanters and bottles. The kit features little steel balls that can be poured into the decanter or bottle from a funnel container. The user then swishes the balls around for the cleaning process. The funnel container also features a lid so the balls can be properly stored when the product is not used. This kit can be used to clean delicate glassware with narrow necks or irregular shapes. The steel balls dislodge dried residue, sediments and dirt. Gunjian said those who would like more information about Brushtech’s products are welcomed to reach him via e-mail at zg@brushtechbrushes.com. or through the company’s other contact sources. Contact: Brushtech Inc., 4 Matt Ave., P.O. Box 1130, Plattsburgh, NY 12901. Phone: 518-563-8420. Web Site: www.brushtechbrushes.com.

I

f there is ever a perfect setting to help introduce a new type of homerelated product and/or cleaning idea for the retail sector it’s the Housewares Show. With this as a backdrop, officials at Unger Industrial spent the show’s three days asking, “Do You Mamboo?” According to Unger Channel Marketing Manager Scott Machado, Mamboo is a special type of cleaning cloth that features microfiber on one side and rayon fibers derived from bamboo on the other. As he pointed out


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— microfiber and bamboo equals Mamboo™. Machado said as a new fiber, Mamboo™ is a good companion to microfiber as it is very absorbent, doesn’t retain odors, is nonabrasive and features a high bacteria reduction factor. “Independent lab testing shows greater than a 50 percent bacteria reduction in the cloth. This is a fun, emerging technology for us. It’s patented and we are very excited,” Machado said. “We also have our microfiber Quick & Clean Cloths and Pads used for floor care. This is an alternative to the disposable pads in the marketplace. One of the benefits of (Quick & Clean Cloths and Pads) is the consumer can use them a number of times as they are washable. Microfiber pads also allow end-users to clean without chemicals.” Product innovation remains a critical element to the success of Unger Industrial in the retail marketplace. Machado explained that the company makes good use of its own research and development department. “We conduct a lot of studies on exactly what the unmet needs are for consumers. It’s important to pay particular attention to how a consumer is going to use a product. Implementing the right ergonomics is key,” he said. “We spend a lot of time concentrating on the shape of products and the repetitive motions a person makes while using a particular item. “It’s not just about creating a new product. We must concentrate on what customers are really telling us.” Keeping up on various home-related trends is part of that concentration on the consumer that Machado spoke about. For example, many consumers are wanting to use cleaning products that help them with high-access areas. “Our Connect & Clean system is designed to meet all of the high-access cleaning chores found throughout the entire house, inside and out. This includes a microfiber ceiling fan duster, which allows consumers to clean both sides of today’s larger ceiling fan blades. “We introduced this product at the end of last year and it’s doing very well,” Machado said. “Microfiber continues to be an emerging technology for us. People are seeking more eco-friendly ways to clean. All of our window cleaning products, for example, include microfiber.” He added that Unger officials have specific goals in place when showcasing the company’s various products at the annual Housewares Show. “It’s about not only meeting with existing customers and taking them to the next level of our product offerings, but also listening and learning more about their unmet needs. This is true for both our existing customer base as well as new customers who we meet along the way,” Machado said. Contact: Unger Industrial, LLC, 425 Asylum St., Bridgeport, CT 06610. Phone: 203-336-3344. Web Site: www.ungerglobal.com.

W

ith a strong focus on product diversity, The Howard Berger Co., Inc., (HBC) headquartered in Cranbury, NJ, provides a large variety of items for the home under several different brand names. Founded in 1971 by the company’s namesake, Howard Berger, the business has since entered many market segments and has made numerous company purchases along the way. According to RDL Marketing’s Robert Lebovitz, HBC con-

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tinues to add to its extensive umbrella of businesses. Thus the company can offer many different types of products for both indoor and outdoor home use. The company is also getting ready to introduce a full commercial cleaning department that includes a wide variety of products such as cleaning karts, floor signs, mops and related equipment. “Plus, we have developed a proprietary system where with one handle a person can switch and use a choice of various mop and broom heads,” Lebovitz said. HBC will focus on selling its commercial products to such customers as janitorial/sanitary distributors. “We did not show that line here (at the Housewares Show), because we didn’t feel that type of buyer was in attendance,” Lebovitz said. He added those products HBC did exhibit at the Chicago event were more focused toward mass retailers. “Where a lot of companies stay focused on specific areas, The Howard Berger Company believes in generalization. It’s now a huge company that has manufacturing conducted in 37 countries,” Lebovitz said. “(HBC) also enjoys a very loyal customer base and ships to all over the world.” Contact: The Howard Berger Company, Inc., 324A Half Acre Rd., Cranbury, NJ 08512. Phone: 609-860-9990. Web Site: www.hberger.com.

A

lthough the various types of cleaning-related products produced and sold by Freudenberg Household Products (FHP O-Cedar®) are numerous, the company placed spe-

Supplier of Raw Materials to Manufacture Brooms, Mops, and Brushes • Galvanized & tinned wire for brush - broom - mop production • Processed Broom Corn & Yucca • Wood Broom - Mop - Brush Handles • Craft Broom Corn And Supplies • Other Materials - Broom Twine, Broom Nails, Mop Hardware We ship by pup or truck load direct from Mexico, or LTL/ UPS from our Greensboro warehouse.

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cial emphasis on its new O-Cedar® ProMist™ Wet or Dry Floor Cleaning System while exhibiting at the Housewares Show. The product features a microfiber flat mop and built-in fluid container placed onto the handle. “You can put any solution you want (into the container),” FHP O-Cedar® U.S. Marketing Director Art Wilde explained. “This includes water, water and vinegar or a cleaner. It’s designed for any consumer. “The product’s microfiber pad cleans deeply and can simply be taken off, due to its velcro backing, and tossed into the wash after use. A disposable pad can also be used. The O-Cedar® ProMist™ features an ergonomic handle as well that fits every hand size and position. It’s simple to use and is intuitive. The container on the handle that holds the liquid easily slides in and out.” Shipments for the item will begin in August and it’s expected to be in retail stores thereafter. In anticipation of its release, FHP OCedar® is providing strong marketing support. This includes a $5 rebate for those customers willing to purchase the new item. The company is also partnering with cleaning organization expert Peter Walsh to help introduce ProMist™. “Peter Walsh is often on The Oprah Winfrey Show and will help us introduce ProMist™ to a large number of people,” Wilde said. “An advertising campaign will support the product’s release as well. Promotion efforts through such digital social media as Facebook and Twitter will be included.” Walsh will be featured on ProMist™ in-store displays and in an infomercial. In addition to providing cleaning tips for consumers,

April 2010

Walsh will also serve as a judge in a home cleaning contest where one winner will receive a home “clean-over” with him. “When we developed this product, we knew consumers liked the concept. The proof at the end of the day is when you get it into their hands. We have found that they love the convenience of the ProMist™. It saves them time and thoroughly cleans,” Wilde said. “It’s also very green. The pads are good for over 50 washes and the user doesn’t have to use chemicals. Consumers can also purchase new pads separately.” Regarding the overall condition of today’s retail cleaning sector, Wilde commented that on the whole, this category, like most things with the economy, is under a lot of pressure. “We have found that the power of our brand has helped us through this period. It’s a time when people really don’t want to take too many chances, so they go with brands they know and trust,” he explained. “We are one of the few branded competitors out there gaining market share. Private label is also up a bit.” Product innovation remains essential for FHP O-Cedar®. “We are owned by Freudenberg, which is a global company based in Germany. Not only do we have R & D capabilities in the United States, but there is also a huge R & D facility in Europe which has connections from all around the globe,” Wilde said. “We are able to find the best technologies available. This is a competitive advantage that we enjoy and use in all of our markets.” Contact: Freudenberg Household Products, 2188 Diehl Rd., Aurora, IL 60502-8775. Phone: 630-270-1434. Web Site: www.ocedar.com.

Royal Paint Roller Royal Paint Roller — a name known in the industry for over 35 years for top quality products, fine service and competitive prices. Manufacturer of paint rollers in ALL SIZES—from Slim Jim to Jumbo 21⁄4” I.D. in VARIETY OF FABRICS—including lambskin, kodel, lambswool, synthetic blends & “Lint Free” woven line. Also a complete line of frames, trays, paint brushes & painting accessories for the professional and Do-It-Yourself markets. Specializing in private labeling at competitive prices.

ROYAL PAINT ROLLER 248 Wyandanch Avenue West Babylon, N.Y. 11704 Tel: (631) 643-8012 • Fax: (631) 253-9428


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aking advantage of all that a major tradeshow has to offer was a main goal for officials of Quickie Manufacturing Corporation while exhibiting at this year’s Housewares

Show. “First of all, exhibiting at an event such as this allows us to get all of our new products, innovations and marketing in front of our customers,” Quickie CEO Michael Magerman said. “This is really what tradeshows are all about. They provide a lot of unfiltered and uncluttered time. Normally, with a customer, we can only bring a limited amount of products in front of them. At a tradeshow, however, there is a great opportunity to show people what we are doing with packaging, marketing and all of our products — and all in one place.” Magerman and Quickie Chief Marketing Officer August De Luca outlined several product highlights that the company had on display at their booth. This included certain changes made to Quickie’s pushbroom line with its bracket system. “We have simplified the connection mechanism. One of the issues that is seen with a lot of pushbrooms that have no brackets, is the handle will spin and release from the broom head. This dissatisfies the consumer, making it difficult for them to have confidence in the product,” De Luca said. “Therefore, for years we have included a bracket. The bracket, however, required tools to install, and a lot of times the consumer was not aware of this need. We would sometimes see the bracket hanging off the front of the broom, even at some of our biggest retailers using the product. “Therefore, we came up with an innovative way of incorporating the bracket into holding the broom from a merchandising perspective. We have also updated it to where the user can now put this together with no tools. Our indoor and outdoor multi-surface brooms all will have this new feature.” De Luca explained that work has also been done to the appearance and feel of several other products. This includes changing certain color schemes. “It’s nothing dramatic, although when we changed the fiber color of our gong brush from grey to yellow, we received about a 40 percent lift in sales,” he said. The company has also made changes to its Professional Roller Mop product line. This includes focusing more on the way people interact with the refill process. “We conducted recent consumer focus groups and found that they love (Quickie’s roller mop) and the way it works, but changing out the refill was difficult. This can be a key factor when making the decision of what mop to purchase,” De Luca said. “If it looks like it’s going to be difficult to switch that head, the consumer is less interested in buying the product and may go toward a competitor’s item. Therefore, we have developed the quick-lock system where a person can replace the refill in seconds by just making a quarter turn of two nuts. It eases the refill process for the consumer. No tools are involved. “It’s a little change to the product that we believe is going to drive a better consumer experience. We hope this process will also get consumers to change their mop heads more frequently, which creates a better overall mopping experience. (Quickie) is also making this change across its HomePro® line, which is the company’s mid-tier line of products.” When speaking of product innovation, Magerman explained that it’s important a company such as Quickie constantly find ways to meet and exceed consumer expectations.

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“Innovation is all about trying to identify what the unmet needs of the consumer are today, and then design and manufacture products that meet those needs,” he said. “I think the best example of that is our new (HomePro®) Twist Mop featuring microfiber for green cleaning. It allows the consumer to clean without using chemicals. Microfiber is a tremendous material when it comes to cleaning. This particular mop will absorb and release more water or fluid than any of the competitive products that are currently available. “Also, because of the way the microfiber strands are designed, this mop is easier to wring. We actually used a mechanism that measured the actual torque pounds it took to wring a mop. People are looking for faster and easier ways to clean, and this is a great example of innovation at work.” Reaching out to the company’s target market is also vital. In Quickie’s case, women are more often found purchasing the company’s products than men. Therefore, the company is working to better reach this main customer base. To help with this, the company is using such social media outlets as Twitter and Facebook. “We have found that most of where ‘mom’ gets her information today is from friends and through the Internet. Therefore, we want to speak to this group through people who have authority — third party independent people who can basically tell about our products,” Magerman said. To help spread the message about Quickie Manufacturing Corporation, the company has brought aboard Tamra Barney of the Bravo network TV show The Real Housewives of Orange County. “She has a very large fan base that is comprised mostly of women. We have been working with her, and she is going to be here (at the Housewares Show),” Magerman said. “She is somebody who we feel a lot of people in our target market can relate to. We also think getting our product message to those people online, letting them talk about our products unfiltered, will help as well and create a positive effect.” Another key element to successfully selling such items as mops and brooms to the retail sector is packaging. De Luca said the average consumer will spend 7 to 10 seconds evaluating a product on the shelf. “We need to make sure that our packaging jumps out,” De Luca said. “An initiative that we are rolling out right now is to revise all of our packaging to make sure it properly speaks to the consumer. We have included focus groups looking at a very broad range of packaging samples. “The idea is to narrow down a common look and feel, while communicating to the target consumer the key information that is most important when making a purchase decision. It not only matters what the package says, but how the package interacts with the product.” Contact: Quickie Manufacturing Corporation, P.O. Box 156, Cinnaminson, NJ 08077. Phone: 800-257-5751. Web Site: www.quickie.com.

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potting trends in household cleaning continues to help Butler Home Products develop new products, many of which were on display at the company’s Housewares Show booth. “In a tough economy, more people are cleaning their homes Continued On Page 37


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Mop Companies Continued From Page 8 our product lines have shifted over the years to more of an industrial and janitorial focus.” Lafitte praised the company’s suppliers for their assistance during challenging economic times. “Our suppliers have been phenomenal. They understand what we are going through. They are also trying to maintain their place in the market as well,” Lafitte said. “They have been great in coming up with new products and new ways to save us all money. Our suppliers have all tried to hold the line on prices. Everybody understands that we are all in this together.” Lafitte Mop’s management team and dedicated employees have also been a critical element in the company’s ongoing success, especially during trying times. “We have so much talent here,” Lafitte said. “We have about 120 years of experience on our management team. We have a lot of ingenuity and a lot of great ideas. “As far as the future of Lafitte Mop is concerned, we are very optimistic. We are strong. We have been in this business for a long time, so we don’t have some of the problems that newer companies might have. We have confidence going forward that no matter what may come, we will continue to be successful.” Contact: Lafitte Mop Company, Inc., 445 Industrial Court W., Villa Rica, GA 30180. Phone: 770-459-5966; Fax: 770-459-1116. Web site: www.lafittemop.com.

H

a-Ste Manufacturing, of Union City, IN, has been a premier manufacturer of industrial wet mops and dust mops in the Midwest since 1959. According to Ha-Ste President Robin Stewart, the company is primarily a custom manufacturer offering more than 4,000 different products. “We are a ‘Made in the USA’ custom manufacturer — whatever a customer wants us to do, we just flat out do it,” Stewart said. “We have a third generation coming on in the management of the company and we are excited about our increased focus on sales and marketing.” While sales are up a little more than 6 percent this year over last year, Ha-Ste’s strategy to stay prosperous and competitive during these lean economic times has been two-pronged — develop new products and then aggressively market them. “We have been developing new products and pushing marketing like crazy,” Stewart said. “We are constantly marketing via advertising, the Internet, post cards — anything to get our face out in front of someone. We have been hiring new sales reps. Our sales people are working with our distributor base to determine what we can do for them to help us both. Our attitude is, let’s work this farm a little bit to see if we can work it better. “In the past two to three years, we have launched eight new products. We are always trying to do something new.” One effective marketing tool is Ha-Ste’s reputation for quick turnarounds as many customers are seeking to keep inventories as low as possible. “We work on the premise that none of our customers want to keep inventory; therefore, we are going to produce products as quickly as possible to meet their needs,” Stewart said. “Our customers definitely appreciate our quick turnaround capabilities. “We fulfill an important niche with our service and the quality of our

April 2010

products. Maybe we will never be the cheapest, but we will be close and customers will still get a quality product with excellent service. “Our customer service philosophy is very simple — the customer is No. 1, period. I’ll stack up our service with anybody. We make more than 4,000 custom made products and they are made to order. Various color combinations, private labeling, bar code labeling, whatever a customer wants, we will do. We will typically turn an order around in two to three days — five business days at the maximum. The reason we are in business is to manufacture a quality product and supply it with excellent service.” Long before “green” became the buzzword for all things deemed environmentally friendly, the mop industry made products using recycled yarns, cotton, post-consumer polyester bottle flakes, etc. “A U.S. made mop has been a ‘green’ product for a long time,” Stewart said. “We kind of led the way in the green products movement and didn’t know it.” Ha-Ste has been aggressively marketing its new environmentally friendly microfiber products, including the GreenLoop Microfiber Blend Dust Mop and the EarthKleen Supreme Loop Recycled Mop series. EarthKleen Supreme Loop mops are manufactured with environmentally friendly GreenTex yarn. The yarn is made with 100 percent certified recycled fibers of pure green PET plastic bottles and post-consumer rayon/polyester. This product is also available as a dust mop. The GreenLoop Microfiber Blend Dust Mop line is made with a 50 percent microfiber synthetic blend, looped-end yarn for more effective dry mopping. “We are seeing a positive sales trend with our conventional U.S. made mopping products that are manufactured with the microfiber blends,” Stewart said. While microfiber blended items are important segments of HaSte’s business, Stewart laments the overuse and overselling of microfiber products. Like many other companies that have successfully weathered the recession thus far, Ha-Ste has concentrated on running a leaner, more efficient operation than ever before. “We have had our slow times. We have been blessed with excellent employees over the years and they understand that it is tough out there,” Stewart said. “There have been weeks they have worked two or three days and other weeks they worked four to five. This year started out a little better than last year. They know we care about them. The main thing is I want my people working.” One way Ha-Ste has been able to keep down production costs in by taking advantage of automation. In relation to the ongoing economic situation, Stewart sees the downturn of business in the janitorial cleaning sector and an imbalance in foreign trade as two challenges facing the industry. “End-users have less floor space to clean and that impacts business up the chain, all the way to the manufacturer,” Stewart said. “Also, the U.S.’s free trade agreements have left the doors open for too many foreign producers to come into this country. Foreign competition is going to be with us, but it needs to be more fairly balanced. “Challenges notwithstanding, we feel very strongly about the future of Ha-Ste. As far as the mop industry as a whole is concerned, we have seen a trend the past couple of years of a return to conventional mopping systems. Flat mopping systems will be


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around and have their place, but we have high hopes the trend toward the use of conventional mopping systems will continue.” Contact: Ha-Ste Manufacturing, Inc., 119 East Elm St., P.O. Box 168, Union City, IN 47390-0168. Phone: 800-228-6677; Fax: 937-968-4524. E-mail: service@hastemops.com. Web site: www.hastemops.com.

L

ocated on Lake Michigan just east of Green Bay, the small town of Algoma, WI, is the home of Algoma Mop Manufacturers, the largest producer of mops in the state. Founded in 1926, the company was originally known as Algoma Mop Co. In 1981, East Shore Industries, Inc., purchased the company, changing its name to Algoma Mop Manufacturers. East Shore is a not-for-profit organization that provides services for adults with disabilities. East Shore purchased Algoma Mop to provide a steady source of work opportunities for the people it serves. “Working to make a difference” is Algoma Mop’s motto. The company employs about 20 people and produces more than 200 types of mops, including many that are customized to customers’ specifications. At the time of the purchase of the original Algoma Mop in 1981, annual sales were about $15,000. By 2007, before the recession was in full bloom, the company was doing about $500,000 a year in sales. During a recent interview with Broom, Brush & Mop, Algoma Mop CEO Ron Opicka reported business has been down doubledigits since 2008, as the recessionary economy continues. The

BROOM CAPS

April 2010

Wisconsin state government’s economic woes have had a negative impact on Algoma Mop’s business. “A significant part of our business is with state agencies and that has hurt us,” Opicka said. “So far this year we are only down 1 percent from last year, so we are holding our own. We have not really cut staff, sales or customer service positions. On the mop side of the business, even though our sales were down 14 percent, we did not adjust our labor situation a great deal. “We are located in a pretty rural area. The population of Kewaunee County is only 20,000 people. We have had some larger companies in this area go through some significant downsizing on the local level that has put economic stress on municipalities.” Opicka said one challenge that has arisen due to the down economy is getting paid for products and services. One upside is, despite the downturn in government business, that customer segment remains Algoma Mop’s largest, and their state government pays its bills on time. “Other than our business with the state, the accounts receivable side of the equation is a little more challenging than in the past,” Opicka said. “You fight to make a product that has value and has quality and provide a great service and then you get caught from the back side by somebody not paying.” Opicka said there seems to be a slight trend toward people looking to change back to regular mops from the imported flat mops that had become so popular. “Prices have been stable. Prices in the cotton world and the poly world have been pretty firm,” Opicka said. “We have broadened our product line by purchasing products that we resell as sidelines to go with our mop business. We have also gone to the agricultural side of the marketplace in terms of trying to sell direct to farmers on some items. We have tried to augment sales where we can.” In addition to wet mops and dust mops, the company also produces dust mop oil treatments and provides accessories such as hardware, handles, frames and laundry nets. Algoma Mop also buys and resells some microfiber products as well. “We also perform work for a company in Algoma that makes and sells rope hammocks,” Opicka said. “For years we have been making rope hammocks that we weave by hand. This business has been increasing for the past few months.” Algoma Mop’s commitment to producing quality products for the janitorial, maintenance and foodservice industries has earned the company nationwide contracts. In recent years, Algoma Mop has expanded its primary service area beyond Wisconsin to

BRUSH and HANDLE FERRULES

MANUFACTURING INCORPORATED P.O. Box 6505

Wolcott, CT 06716

Phone 203-879-1481


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include a customer base of more than 600 companies nationwide. Algoma’s nationwide efforts include supplying more than 200 restaurants that are part of a nationwide chain. Algoma Mop’s ability to produce products on a small scale has allowed the company to gain business that larger manufacturers either do not want or are unable to accommodate. In February 2008, Algoma launched its own knitted, launderable microfiber product called the Mission™ Mop. This mop is hand knit by company employees using a patent-pending process. Algoma Mop is also doing its part in offering environmentally friendly products. The company sells recycled yarn and offers a line of Mission Mops with bamboo handles. Over the years, Algoma Mop has established an excellent reputation in the areas of quality control and quality products. “Other than a supervisor, our labor pool is 100 percent people with disabilities,” Opicka said. “For this reason, some people might view it as a risk to do business with us. It is not a risk; it is an enhancement. Our products are made by individuals with disabilities who are focused on what they are doing and who bring great value to the quality of the product.” Contact: Algoma Mop Manufacturers, 813 Rabas St., Algoma, WI 54201. Phone: 920-487-3614; Fax: 920-487-3478. Web sites: www.algomamop.com. www.eastshoreindustries.com.; www.missionmop.org. E-mail: sales@algomamop.com.

F

ounded in 1867 as the Theo J. Ely Company, EMSCO Group, of Girard, PA, located a few miles southwest of Erie, PA, in northwestern Pennsylvania, still holds to its original mission of solving problems through innovation and function, while always keeping value and customer service in the forefront. Today, EMSCO’s corporate motto is “Innovation, Function, Quality and Service.” The company’s original product lines consisted of wooden mop buckets, mop handles, carpet beaters, cross cut saw handles, cow pokes, buggy whips, all considered cutting edge in the mid-1800s. Since that time, EMSCO has broadened its scope and markets. “As time went on, EMSCO began making metal parts because we made galvanized buckets and various things,” said EMSCO Sales Manager Kimberly Cook. “We also started manufacturing plastic products and brooms. “Today, EMSCO offers a full line of mops, including cut-end, looped-end, rayon blend, finishing and dust mops, along with frames. Complete lines of commercial and retail janitorial items are also available. “The manufacturing of plastics has become both a large and also an integral part of our business. We make plastic snow shovels, scrapers, kayaks, snowboards and sleds. We also make lawn and garden items such as architectural rocks, stepping stones, fencing, etc. We have about 12 various lines with a wide array of products. Of those lines, the cleaning segment is a strong part of the company.” EMSCO has the manufacturing capability to develop and manufacture products in a wide variety of venues including metal stamping, injection molding, textile conversion, staple setting, wood handle conversion and market specific assembly. “Injection molding is a large part of our business,” Cook said. EMSCO’s Girard operation consists of 500,000 square feet of office, manufacturing, warehouse and distribution space. The company’s sales and marketing department features more than

April 2010

200 sales people serving such market segments as food, drug, discount, home improvement, retailers and wholesalers. “We are very fortunate that we are able to manufacture a good percentage of our products here in Girard,” Cook said. “The majority of our shipping is done from the 13 loading docks at our Girard location.” Cook reported that business has been “good.” A major factor in the company’s ability to remain competitive during these times of serious economic challenges is diversification. “The recession has helped us to realize just how important it is to be diverse in products and to be on our toes in terms of manufacturing,” Cook said. “The economy has caused many businesses to really focus on what they are doing. In addition to offering a full line of mops, brooms and frames, we also offer items not available from other companies.” EMSCO’s diverse product lines have been beneficial as many distributors and wholesalers seek places from where they can purchase several items at once. “For example, distributors and wholesalers not only can purchase cleaning aids from us, they can also get snow shovels and scrapers as well,” Cook said. As it says in the company’s motto, innovation is one of the driving forces in EMSCO’s corporate culture. The company prides itself in introducing new products, concepts and ideas to the marketplace. “In today’s economy, quality service, quality products and competitive price points are extremely important,” Cook said. “We believe in innovation andare motivatedto bring out new itemsor try tocreate different concepts or ways to improve items and make them more economical. Many of our innovative product offerings were ‘firsts.’” Among EMSCO’s innovative products, those marketed as environmentally friendly are gaining traction. “On the industrial and retail side, people are asking for the environmentally friendly items. We definitely have seen more requests for environmentally friendly and energy saving products and have created the Rescue line to support this trend.” As the mop industry is quick to point out, mop making has involved environmentally friendly techniques, such as using recycled and recyclable materials, long before “green” was a part of the fabric of business. “EMSCO offers a mop that is made with recycled T-shirts. We also have bamboo handles,” Cook said. “We have a broom that has no metal staple parts. This broom is made with polypropylene, so the whole head can be recycled.” The company’s flagship green line is its Rescue Environmentally Responsible Products. The Rescue line includes the Eco Sponge Mop, the Microfiber Eco Deck Mop, the Jersey Strip Eco Deck Mop, and the Multi-Colored Jersey Strip Eco Deck Mop. Rescue products also include brooms, a soy-foam cleaning mitt, sponges, microfiber cloths and a microfiber duster. Looking down the road, Cook is pleased with the direction the company is going. “I feel very good about EMSCO,” she said. “We are focused on being strong in both the commercial and retail sides of the cleaning industry. We really listen to our customers and we have a strong sense of what they want.” Contact: EMSCO Group, 607 Church St., P.O. Box 151, Girard, PA 16417. Phone: 800-458-0839; Fax: 814-774-3463. E-mail: eginfo@emscogroup.com. Web site: www.emscogroup.com.


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April 2010

Import, Export Totals For 2009 Give Mixed Signals By Rick Mullen Broom, Brush & Mop Associate Editor U.S. government trade figures for all of 2009 indicate raw material imports were down in two of the three categories outlined in this issue, compared to all of 2008. Figures for metal handles prior to March 2009 are not available for comparison. For December 2009, raw material imports were down in two of the three categories outlined, other than metal handles, compared to December 2008. Import totals for all of 2009 were down in six of the seven finished goods categories outlined from the same time period in 2008. Also, in December 2009, four of the seven categories outlined recorded increases, compared to December 2008. RAW MATERIAL IMPORTS Hog Bristle The United States imported 9,806 kilograms of hog bristle in December 2009, down about 17 percent from 11,834 kilograms imported in December 2008. During all of 2009, 320,949 kilograms of hog bristle were imported, about an 18 percent decrease from 390,524 kilograms imported during all of 2008. China exported 318,523 kilograms of hog bristle to the United States during all of 2009. The average price per kilogram for December 2009 was $18.03, down about 43 percent from the average price per kilogram for December 2008 of $31.55. The average price per kilogram for all of 2009 was $8.45, down about 45 percent from the average price per kilogram of $15.37 for all of 2008. Broom And Mop Handles The import total of broom and mop handles during December 2009 was 1.3 million, down about 38 percent from 2.1 million broom and mop handles imported in December 2008. During all of 2009, 19.7 million broom and mop handles were imported, compared to 30.3 million for all of 2008, a decrease of about 35 percent. During all of 2009, the United States imported 7.2 million handles from Brazil, 5.5 million from Honduras, 3.6 million from China and 2.2 million from Indonesia. The average price per handle for December 2009 was 58 cents, down about 8 percent from 63 cents for December 2009. The average price for all of 2009 was 68 cents, down 1 cent from the average price for all of 2008. Brush Backs December 2009 imports of brush backs totaled 248,222, up about 7 percent from the December 2008 total of 232,995 brush backs. During all of 2009, 2.8 million brush backs were imported, an increase of about 12 percent over the total for all of 2008 of 2.5 million. The United States imported 1.5 million brush backs from Canada during all of 2009. The average price per brush back was 51 cents during December 2009, up about 76 percent from the average price for December 2008 of 29 cents. For all of 2009, the average price per brush back was 44 cents, down about 30 percent from the average price of 63 cents for all of 2008. Metal Handles The import total of metal handles during December 2009 was 1.5 million, down from the November 2009 total of 2 million. Since March 2009, 28.6 million metal handles were imported.

The United States imported 13.9 million metal handles from Italy and 11.8 million from China since March 2009. The average price per handle for December 2009 was 54 cents, down from the previous month’s average price of 73 cents. The average price from March 2009 to the end of the year was 62 cents. FINISHED GOODS IMPORTS Brooms Of Broom Corn Valued At Less Than 96 Cents The United States imported 13,392 brooms of broom corn valued at less than 96 cents per broom during December 2009, compared to 12,456 in December 2008, an increase of about 8 percent. During all of 2009, 151,788 brooms of broom corn were imported, down about 39 percent from 248,358 imported during all of 2008. Mexico shipped 144,588 brooms of broom corn to the United States during all of 2009. The average price per broom for December 2009 was 70 cents, up about 21 percent from 58 cents for December 2008. The average price per broom for all of 2009 was 75 cents, up about 4 percent from the average price for all of 2008 of 72 cents. Brooms Of Broom Corn Valued At More Than 96 Cents The United States imported 570,016 brooms of broom corn valued at more than 96 cents per broom during December 2009, compared to 545,449 in December 2008, an increase of about 5 percent. During all of 2009, 8.4 million brooms of broom corn were imported, down about 2 percent from 8.6 million imported during all of 2008. Mexico shipped 7.9 million brooms of broom corn to the United States during all of 2009. The average price per broom for December 2009 was $2.37, up about 5 percent from the average price for December 2008 of $2.26. The average price per broom for all of 2009 was $2.44, up about 7 percent from $2.28 for all of 2008. Brooms & Brushes Of Vegetable Material The import total of brooms and brushes of vegetable material during December 2009 was 196,247, down about 10 percent from 217,562 brooms and brushes imported during December 2008. During all of 2009, 1.6 million brooms and brushes were imported, down about 27 percent from 2.2 million imported during all of 2008. During all of 2009, the United States imported 802,971 brooms and brushes from Sri Lanka, and 200,688 from China. The average price per unit for December 2009 was $1.02, down about 43 percent from $1.78 for December 2008. The average price for all of 2009 was $1.72, up about 12 percent from $1.54 for all of 2008. Toothbrushes The United States imported 65.1 million toothbrushes in December 2009, down about 8 percent from 70.9 million imported in December 2008. During all of 2009, 775.8 million toothbrushes were imported, down about 4 percent from 808.2 million imported during all of 2008. During all of 2009, the United States received 542.3 million toothbrushes from China, 81.7 million from Switzerland, and 38.2 million from Germany. The average price per toothbrush for December 2009 was 24 cents, up 2 cents from the average price for December 2008. The average price for all of 2009 was 22 cents, down 2 cents from the average price for all of 2008. Hairbrushes December 2009 imports of hairbrushes totaled 2.4 million, down about 49 percent from 4.7 million imported during December


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2008. During all of 2009, 47.2 million hairbrushes were imported, down about 23 percent from 61.1 million for all of 2008. China sent 46.1 million hairbrushes to the United States during all of 2009. The average price per hairbrush was 29 cents during December 2009, up about 16 percent from 25 cents for December 2008. During all of 2009, the average price was 26 cents, the same as for all of 2008. Shaving Brushes December 2009 imports of shaving brushes totaled 10.2 million, up about 28 percent from 8 million imported during December 2008. During all of 2009, 150.6 million shaving brushes were imported, down about 11 percent from 168.7 million for all of 2008. The average price per shaving brush was 14 cents during December 2009, the same as for December 2008. During all of 2009, the average price was 13 cents, the same as for all of 2008. Paintbrushes U.S. companies imported 18.4 million paintbrushes during December 2009, up about 6 percent from 17.4 million brushes imported during December 2008. Paintbrush imports for all of 2009 were 207.1 million, up about 2 percent from 203.3 million recorded for all of 2008. During all of 2009, the United States imported 158.2 million paintbrushes from China, and 43.3 million from Indonesia. The average price per paintbrush for December 2009 was 25 cents, down about 19 percent from 31 cents for December 2008. The average price for all of 2009 was 30 cents, down 1 cent from the average price for all of 2008. EXPORTS Export totals for all of 2009 were down in four of the five categories outlined, compared to all of 2008. In December 2009, four of the five categories also reported decreases in exports, compared to December 2008. Brooms & Brushes Of Vegetable Material The export total of brooms and brushes of vegetable material during December 2009 was 6,824 dozen, down about 4 percent from 7,072 dozen recorded for December 2008. During all of 2009, 80,761 dozen brushes and brooms were exported, down about 13 percent from 93,269 dozen during all of 2008. The average price per dozen for December 2009 was $31, down about 12 percent from $35.09 per dozen for December 2008. The average price per dozen for all of 2009 was $39.06, down about 9 percent from $42.96 per dozen for all of 2008. Toothbrushes U.S. companies exported 5.8 million toothbrushes during December 2009, down about 40 percent from 9.6 million exported during December 2008. Toothbrush exports for all of 2009 were 86.4 million, down about 51 percent from 174.6 million recorded for all of 2008. The average price per toothbrush for December 2009 was 88 cents, up about 60 percent from the December 2008 average price of 55 cents. The average price for all of 2009 was 77 cents, up about 108 percent from the average price of 37 cents for all of 2008. Shaving brushes U.S. companies exported 871,804 shaving brushes during December 2009, up about 56 percent from 558,281 brushes exported during December 2008. Shaving brush exports for all of 2009 were 9.7 million, up about 30 percent from 6.8 million recorded for all of 2008. During all of 2009, the United States exported 4 million shav-

PAGE 23

ing brushes to Mexico, and 3.1 million to Canada. The average price per shaving brush for December 2009 was $1.59, down about 13 percent from $1.82 for December 2008. The average price for all of 2009 was $1.47, down about 32 percent from the average price for all of 2008 of $2.16. Artist brushes December 2009 exports of artist brushes totaled 505,490, down about 29 percent from 713,056 exported during December 2008. During all of 2009, 7.6 million artist brushes were exported, down about 13 percent from 8.7 million for all of 2008. Canada received 4.1 artist brushes from the United States during all of 2009, while Mexico imported 475,347, The United Kingdom imported 462,579, and China received 394,847. The average price per brush was $3.12 during December 2009, down about 4 percent from $3.26 for December 2008. During all of 2009, the average price was $3.28, down about 4 percent from $3.42 for all of 2008. Paintbrushes U.S. companies exported 75,297 paintbrushes during December 2009, down about 4 percent from 78,779 brushes exported during December 2008. Paintbrush exports for all of 2009 were 1 million, down about 47 percent from 1.9 million recorded for all of 2008. During all of 2009, the United States exported 425,299 paintbrushes to Canada, and 188,478 to The Netherlands. The average price per paintbrush for December 2009 was $15.38, down about 10 percent from $17.11 for December 2008. The average price for all of 2009 was $15.66, up about 27 percent from the average price for all of 2008 of $12.29.

Carlson

Drills

Double Lip Spur Drills Drills For Plastics Special Half-Round and Spoon Drills

Often Copied But NEVER Equalled Standard Sizes Normally In Stock For Rapid Delivery For Availability And Pricing Contact Our Parts Dept.

TEL: 630.232.2460 • FAX: 630.232.2016 EMAIL: parts@carlson-tool.com


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PAGE 24

BROOM, BRUSH & MOP

EXPORTS

Libya Nigeria Angola Rep Saf TOTAL

April 2010 503 4 10 891 80,761

16,575 9,500 3,690 32,393 3,154,649

9603210000 Toothbrushes December Year To Date Net Q/No. Value Net Q/No. 2,936,411 1,784,401 33,135,142 705,594 398,059 19,142,209 8,999 26,208 9,346 248,523 419 3,200 138,300 7,152 9,512 10,608 5,184 33,720 33,408 10,385 171,259 7,560 50,489 666 22,973 8,424 3,063 469,319 638,558 35,402 15,454 16,272 311,876 9,696 5,594 52,931 7,415 23,262 33,129 173,409 158,052 64,705 589,638 10,440 529 159,525 1,710 17,496 334,278 33,408 12,170 497,524 1,626,950 1,202 11,137 66,816 24,435 1,043,588 10,560 648 3,467 10,056 285 8,194 9,242 13,821 16,268 261,787 330 3,375 2,619,735 75,224 217,329 3,138,786 6,931 278 1,450,268 215,698 770,245 1,936,597 98 4,074 5,678 1,163 4,894 24,059 247 3,096 1,308 410,468 700 7,154 100,306 3,555 36,368 4,463 350 3,323 9,250 144,927 15,732 2,000 185,304 73,550 203,360 41,760 79,294 798,048 1,200 4,028 239,718 207,330 7,152 29,376 12,346 1,244,888 12,069 90,813 291,097 747,985 767,746 355,859 6,998,463 77,243 110,639 1,353,922 140,193 84,952 1,577,771

Value 21,808,914 7,725,018 9,093 100,846 96,719 12,360 4,272 23,012 84,900 2,824 33,793 6,085 18,357 244,754 334,441 31,942 320,072 49,628 6,537 172,950 288,419 9,180 6,115 65,342 164,902 258,673 786,414 19,191 74,059 711,116 16,341 50,965 52,656 1,339,255 2,561,653 5,313,669 6,971 2,849 800,247 5,773,083 10,368 11,899 5,875 17,677 2,526 2,509 11,424 235,324 142,237 40,817 5,532 37,250 57,098 66,640 16,766 12,500 165,529 1,574,353 141,627 106,200 16,858 591,854 11,898 2,100,863 3,085,980 1,085,170 802,127

6,824

211,528

December Exports By Country

Domestic Merchandise

1404902000 Broomcorn (Sorghum Vulgare Var. Technicum) Used Primarily In Brooms Or In Brushes, Whether or Not In Hanks or Bundles December Year To Date Country Net Q/Ton Value Net Q/Ton Value 16 58,590 Mexico 4 14,500 Venez Denmark 1 3,434 1 4,100 U King Ireland 1 3,300 5 19,541 France 26 89,858 Fr Germ 4 14,000 5 18,262 Malaysa 1 3,530 5 17,300 59 211,815 TOTAL 9603100000 Brooms & Brushes, Consisting of Twigs or Other Vegetable Materials Bound Together, With or Without Handles December Year To Date Net Q/Dozen Value Net Q/Dozen Value Country Canada 2,141 53,600 29,607 951,391 Mexico 51 5,063 2,291 131,328 Guatmal 101 3,321 125 7,851 Belize 1,108 40,124 Salvadr 361 8,573 C Rica 273 6,993 Panama 825 30,446 Bermuda 1,044 38,321 Bahamas 676 13,523 3,494 185,773 Jamaica 457 13,973 Antigua 12 2,549 S Lucia 120 2,784 Barbado 497 10,407 Trinid 1,082 37,324 N Antil 12 3,550 Venez 120 3,211 Ecuador 18 2,915 Peru 17 5,025 Chile 85 59,303 Brazil 668 22,011 1,116 49,567 Uruguay 91 7,114 Argent 426 12,168 17 5,172 Finland Denmark 622 25,053 U King 482 17,610 7,027 301,350 1,278 73,810 Ireland France 1,883 62,078 3,321 176,758 166 7,640 2,131 34,956 Fr Germ Poland 183 7,540 602 24,840 Italy 2,846 97,658 Croatia 24 12,229 Greece 189 6,685 Turkey 57 4,130 59 20,448 Iraq Israel 41 3,840 S Arab 4 4,004 1,014 80,389 Arab Em 50 7,074 Afghan 12 5,762 India 26 3,093 76 5,943 3 2,945 Malaysa 39 10,212 Singapr Phil R 259 8,356 China 7,695 261,600 Kor Rep 552 28,394 3,061 91,950 Hg Kong Taiwan 43 7,904 Japan 443 12,045 4,878 156,067 Austral 276 28,276

Country Canada Mexico Guatmal Belize Salvadr Hondura Nicarag C Rica Panama Bermuda Jamaica Cayman Haiti Dom Rep Antigua Barbado Trinid N Antil Aruba Colomb Venez Guyana Surinam Ecuador Peru Chile Brazil Paragua Uruguay Argent Iceland Sweden Denmark U King Ireland Nethlds Belgium Luxmbrg France Fr Germ Austria Czech Hungary Switzld Lithuan Poland Russia Spain Italy Bulgar Turkey Lebanon Israel Kuwait S Arab Qatar Arab Em India Thailnd Vietnam Malaysa Singapr Phil R China Kor Rep Hg Kong Taiwan


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April 2010 Japan Austral N Zeal Moroc Nigeria Rep Saf TOTAL

BROOM, BRUSH & MOP 123,683 24,104

640,516 29,724

420 5,818,215

4,228 5,144,474

1,583,514 2,317,406 1,772 168 360 10,788 86,419,571

5,389,062 1,357,067 11,958 6,090 3,681 7,876 66,522,252

9603290000 Shaving Brushes, Hairbrushes, Nail Brushes, Eyelash Brushes & Other Toilet Brushes For Use on the Person Year To Date December Country Net Q/No. Value Net Q./No. Value Canada 266,173 272,758 3,134,034 3,107,026 Mexico 385,017 191,978 3,980,962 3,679,617 Salvadr 418 6,352 716 16,882 9,137 38,848 C Rica Panama 9,062 12,485 1,022 20,624 1,358 27,177 Bermuda Bahamas 6,328 23,548 Jamaica 1,721 8,749 Dom Rep 3,408 40,070 Barbado 172 6,377 1,629 6,520 21,481 187,965 Trinid Aruba 2,496 4,524 Colomb 61,302 18,211 297,003 280,322 Venez 5,104 54,075 Guyana 1,656 15,329 29,114 49,471 Ecuador Peru 3,756 23,629 19,500 9,930 58,900 398 Chile Brazil 1,800 11,340 374,859 204,992 Paragua 6,180 56,520 6,180 56,520 430 4,666 Uruguay Argent 1,374 21,838 10,040 1,098 Norway Finland 10,430 13,769 Denmark 117 2,691 10,501 288,799 106,066 873,887 U King Ireland 13 2,995 7,340 41,867 24,325 37,854 318,709 4,038 Nethlds Belgium 16,031 136,228 France 13,241 124,547 65,301 554,612 2,504 18,601 88,445 401,150 Fr Germ Czech 226 11,712 Hungary 504 4,608 1,017 9,300 Switzld Poland 938 8,575 200 10,000 9,612 101,213 Spain Italy 8,069 59,890 Greece 30 4,500 30 4,500 Turkey 10,094 15,192 Cyprus 2,638 24,128 Lebanon 1,404 3,383 Iraq 4,199 40,740 5,296 52,238 409 10,735 409 10,735 Israel S Arab 1,985 22,856 Arab Em 3,140 22,958 18,288 213,670 India 547 5,000 1,556 17,250 Pakistn 7,736 15,813 155,278 17,973 Thailnd Malaysa 858 3,605 Singapr 5,205 6,554 6,771 20,698 Indnsia 1,703 11,140 Phil R 85,155 69,168 China 5,616 51,360 254,839 1,339,842 Kor Rep 1,154 10,557 8,667 68,640 Hg Kong 10,213 93,398 397,544 865,940 Taiwan 30 5,550 Japan 85,656 47,464 625,562 634,341 Austral 900 7,122 18,305 179,450 N Zeal 1,566 15,965 Rep Saf 1,885 45,445 TOTAL 871,803 1,383,988 9,723,325 14,255,558

PAGE 25

9603300000 Artists Brushes, Writing Brushes and Similar Brushes for the Application of Cosmetics December Year To Date Country Net Q/No. Value Net Q/No. Value 352,224 843,734 4,094,413 9,847,220 Canada Mexico 18,331 78,917 475,347 1,997,280 Salvadr 3,312 8,348 Hondura 15,685 50,356 Nicarag 3,552 3,817 6,129 39,165 C Rica Panama 21,956 73,013 Bahamas 5,488 7,386 1,255 4,629 Jamaica Cayman 1,122 4,140 4,306 21,986 Dom Rep 48,469 64,379 Barbado 2,570 4,407 5,849 8,315 Trinid 3,492 6,246 1,920 3,010 Aruba Colomb 43,249 129,321 Venez 24,753 59,712 22,263 109,850 Ecuador Peru 1,871 9,232 Bolivia 174 7,490 Chile 2,500 8,551 Brazil 11,376 47,976 1,051 3,878 Paragua Uruguay 4,324 77,753 Sweden 7,879 29,071 11,297 41,682 Norway 121,209 454,749 Finland 17,025 73,280 Denmark 3,252 12,000 U King 30,673 233,305 462,579 2,934,964 Ireland 758 2,796 66,535 227,320 Nethlds 1,955 12,067 184,781 692,171 Belgium 37,825 139,560 France 14,687 57,642 244,141 1,109,598 Fr Germ 6,901 25,465 93,392 364,787 Austria 11,176 41,233 Czech 1,355 5,000 Slovak 2,061 7,605 3,660 13,505 Switzld 16,368 70,402 Estonia 4,911 17,033 Poland 384 2,611 6,668 25,797 Russia 18,401 72,942 6,947 25,631 Ukraine Armenia 8,372 30,889 8,372 30,889 8,988 7,087 Spain Italy 240 3,224 63,847 251,875 Greece 51,584 190,326 5,024 18,538 Bulgar 31,805 94,175 Turkey Lebanon 909 12,631 6,689 23,436 Israel S Arab 5,760 7,819 Arab Em 31,325 213,551 Oman 157 3,211 India 20,878 77,031 4,078 15,050 33,064 122,186 Thailnd Vietnam 5,111 35,590 Malaysa 799 2,949 Singapr 9,445 53,993 Indnsia 3,783 13,956 Phil R 12,312 45,425 China 3,876 14,302 394,847 1,231,178 Kor Rep 1,382 23,167 110,124 834,820 Hg Kong 7,607 28,068 109,960 432,285 Taiwan 14,684 59,775 Japan 2,729 10,069 139,220 568,388 Austral 35,940 142,523 343,852 1,330,675 N Zeal 1,721 8,683 8,001 40,185 Tokelau 1,357 5,008 Moroc 21,941 80,956 Algeria 17,630 68,717 Ivy Cst 6,183 111,186 Ghana 1,200 4,115 Nigeria 21,930 80,914


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PAGE 26 Rep Saf TOTAL

BROOM, BRUSH & MOP

505,490

1,577,735

3,804 7,608,841

15,945 24,979,382

Country Canada Mexico Salvadr C Rica Panama Bermuda Bahamas Jamaica Dom Rep B Virgn S Lucia Trinid N Antil Aruba Colomb Venez Ecuador Peru Brazil Argent Finland U King Ireland Nethlds France Fr Germ Austria Italy Croatia Slvenia Turkey Israel Jordan Kuwait S Arab Arab Em India Pakistn Malaysa Singapr Indnsia China Kor Rep Hg Kong Japan Austral New Gui N Zeal Marshal Fiji Rep Saf TOTAL

9603402000 Paint Rollers December Year To Date Net Q/No. Value Net Q/No. 198,819 756,399 2,437,971 22,128 62,278 1,171,431 100 2,009 10,310 1,498 3,915 22,014 635 3,175 5,775 10,270 6,202 7,436 111,094 3,804 200 6,142 6,546 7,438 6,546 175 6,005 113,127 3,432 8,660 9,163 1,362 2,000 3,340 12,334 5,471 582 10,219 732 560 652 11,440 849 2,903 17,056 36,297 177 170 322 3,560 507 9,749 190 720 2,779 720 1,528 5,929 225 35,000 188 12 3,797 41 796 12,681 14,560 48,980 39,041 328,492 412 7,246 3,300 8,954 73,170 37,449 4,392 4,836 706 8,298 10,796 28,526 235,556 309,341 1,019,525 4,715,433

Value 8,343,806 2,284,138 8,995 53,012 29,854 53,874 14,384 30,013 225,442 4,720 3,900 90,459 7,438 3,067 35,187 171,662 12,279 40,962 45,837 21,234 25,884 33,751 16,593 2,808 14,892 98,530 3,100 7,493 5,655 8,414 8,900 35,179 3,562 2,779 44,441 23,081 3,941 29,475 3,300 7,632 3,598 41,026 34,201 328,955 19,475 333,086 18,127 24,071 3,405 62,582 165,570 12,893,769

Country Mexico Hondura Panama Dom Rep Grenada Barbado Aruba Martinq Colomb Venez Peru Chile Brazil U King

9603404020 Paint Pads December Year To Date Net Q/No. Value Net Q/No. 3,652 12,051 74,613 151 336 120 3,083 60 121 876 2,684 4,775 5,855 87 2,117 752

Value 178,207 7,265 2,768 3,720 21,882 2,910 8,260 6,215 19,056 33,889 41,560 2,981 10,427 12,320

France Israel Arab Em Malaysa China Kor Rep Hg Kong Taiwan Japan Austral Rep Saf TOTAL

April 2010

2,006

14,237

617 8,562

4,382 37,457

14,837

68,127

247 2,000 1,576 2,551 8,079 649 11,316 23,704 10,876 70,196 6,452 233,276

10,445 16,857 11,190 18,106 57,353 4,608 80,326 30,815 42,186 293,973 45,800 963,119

9603404050 Paint, Distemper, Varnish or Similar Brushes (Except Brushes of 9603.30) December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 23,331 392,571 425,299 5,600,736 Mexico 9,733 125,769 Guatmal 6,343 95,111 Hondura 2,574 53,707 755 13,579 Nicarag C Rica 2,050 38,760 6,500 126,513 Panama 2,956 20,407 16,216 224,480 Bermuda 1,306 5,137 10,325 151,577 Bahamas 1,366 9,657 16,881 341,163 Jamaica 600 12,456 1,957 40,594 Turk Is 78 7,820 Cayman 209 4,339 7,575 81,929 Haiti 1,850 19,250 1,976 21,858 Dom Rep 4,704 52,208 Anglla 246 5,093 B Virgn 484 11,475 Antigua 3,777 45,229 Monsrat 1,019 27,909 S Lucia 2,975 68,350 S Vn Gr 498 10,334 Grenada 1,611 33,406 Barbado 666 6,850 1,217 31,111 Trinid 5,990 84,449 N Antil 653 13,950 Aruba 2,500 8,482 2,500 8,482 932 19,342 8,431 127,672 Colomb 360 2,835 3,080 43,191 Venez Guyana 527 7,371 1,134 14,234 973 8,661 Surinam Ecuador 2,629 64,850 1,428 37,806 Peru Chile 333 6,906 6,495 134,823 Brazil 13,296 516,809 Argent 465 15,142 Sweden 10,007 154,364 Norway 422 11,327 720 14,933 Finland Denmark 3,736 13,742 23,457 94,567 U King 8,447 163,246 98,405 1,568,470 Ireland 11,877 98,834 Nethlds 14,623 310,682 188,478 3,814,331 Belgium 17,587 366,613 France 5,851 84,331 Fr Germ 1,015 8,011 12,104 150,977 Czech 489 11,215 Lithuan 233 7,435 Poland 559 13,930 7,276 131,679 Russia 615 7,257 Ukraine 1,226 4,819 Spain 1,320 7,426 Italy 772 24,341 Croatia 156 3,234 Greece 1,149 66,196 Turkey 483 10,010 Cyprus 129 2,679 Lebanon 719 15,818 Israel 23 2,809 9,564 186,471 350 2,652 3,287 23,794 Kuwait S Arab 259 5,381 970 20,123


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April 2010 Arab Em Afghan India Thailnd Vietnam Singapr Phil R China Kor Rep Hg Kong Taiwan Japan Austral N Zeal W Samoa Egypt Eq Guin Ivy Cst Nigeria Rwanda Rep Saf Namibia TOTAL

BROOM, BRUSH & MOP 1,900

16,440

179

3,713

606

3,541

333

6,900

1,335

26,677

2,846

22,342

100

3,378

75,297

1,157,807

8,046 171 664 3,838 1,693 9,187 28 7,111 4,385 4,184 850 10,844 10,727 5,878 72 3,296 98 969 750 4,015 1,329 120 1,045,368

107,122 3,548 18,213 38,459 35,112 87,328 6,581 130,865 92,425 117,236 3,410 116,524 149,170 99,455 3,348 119,012 2,780 20,104 6,525 59,464 27,566 3,099 16,368,610

9603900000 Hand-Operated Mechanical Floor Sweepers, Not Motorized, Mops & Feather Dusters; Prepared Knots & Tufts for Broom or Brush Making, NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 154,982 1,787,393 2,900,889 27,373,116 Mexico 79,714 979,504 749,828 9,548,187 Guatmal 820 8,434 Belize 281 4,562 Salvadr 364 5,910 1,305 21,169 Hondura 84 2,520 4,512 74,340 Nicarag 759 12,313 C Rica 287 4,650 5,946 45,628 Panama 872 14,145 14,152 226,499 Bermuda 2,784 24,586 Bahamas 3,155 51,273 Jamaica 826 7,689 Haiti 247 4,000 2,741 21,906 10,040 85,201 Dom Rep 152 3,314 B Virgn St K N 1,073 17,410 83 2,877 S Vn Gr Barbado 1,476 9,890 5,214 39,168 Trinid N Antil 3,896 45,009 Aruba 221 3,580 Colomb 11,871 127,246 Venez 462 7,500 9,986 135,514 Ecuador 12 2,778 35,986 580,920 276 4,470 9,352 142,757 Peru Bolivia 215 3,480 Chile 28,502 386,320 Brazil 2,888 50,042 19,958 313,065 Uruguay 116 2,601 Argent 2,760 28,730 Sweden 213 3,453 1,506 23,572 Norway 860 12,329 Finland 3,317 58,479 Denmark 230 3,726 4,567 35,221 U King 8,896 137,256 100,379 1,177,119 Ireland 179 2,909 4,881 83,553 Nethlds 10,027 96,101 52,616 469,279 Belgium 855 11,148 21,485 226,291 Luxmbrg 213 3,455 France 1,561 25,312 13,221 194,835 Fr Germ 8,810 66,225 37,280 511,598 Czech 792 12,849 Slovak 341 5,524 Switzld 5,592 91,165 Estonia 369 5,988 902 12,806 Lithuan Poland 2,592 53,170

Russia Ukraine Georgia Kazakhs Spain Italy Greece Romania Turkey Lebanon Iraq Israel Jordan Kuwait S Arab Qatar Arab Em Bahrain India Pakistn Bngldsh Thailnd Malaysa Singapr Indnsia Phil R Maldive China Kor Rep Hg Kong Taiwan Japan Austral N Zeal Moroc Angola Djibuti Uganda Rep Saf TOTAL

PAGE 27 162

2,620

902

9,766

817

13,250

4,610 294

74,774 9,443

25 634

3,389 12,640

50

3,859

30 191 220 1,200

3,300 3,102 5,507 13,332

3,478 4,493 2,578 965 1,039 7,392 1,640

49,586 49,442 34,723 15,652 22,188 106,729 10,548

44 304,217

7,750 3,678,548

6,879 203 420 497 3,220 11,998 1,013 1,541 817 1,192 12,908 2,623 400 1,769 6,245 675 12,802 215 1,008 356 160 1,781 849 4,658 6,843 285 14,875 26,421 26,164 16,782 13,670 57,089 91,240 15,215 135 1,734 546 150 857 4,423,553

93,350 3,140 6,804 8,072 35,582 142,012 11,772 25,000 13,250 12,340 206,968 52,350 3,220 13,087 73,324 11,829 197,312 3,485 22,213 5,782 2,600 41,594 11,697 96,636 90,891 4,628 92,960 474,513 263,903 247,527 191,760 561,928 942,846 105,454 2,624 27,766 8,850 3,338 21,087 46,439,605

Broom and Brush

IMPORTS December Imports By Country

Country Fr Germ Thailnd China Hg Kong TOTAL

0502100000 Pigs’, Hogs’ or Boars’ Bristles and Hair and Waste Thereof December Year To Date Net Q/KG Value Net Q/KG 59 155 9,806 176,802 318,523 2,212 9,806 176,802 320,949

Value 7,190 11,524 2,668,842 24,071 2,711,627

Country Mexico Paragua U King Fr Germ Italy Thailnd China Japan TOTAL

0502900000 Badger Hair and Other Brushmaking Hair and Waste Thereof December Year To Date Net Q/KG Value Net Q/KG 6,080 6,688 8,648 22,086 496 7,118 131,093 9,532 62 16 2,871 1,681 42 6,324 26,530 413 13,256 146,976 69,448

Value 14,410 246,909 57,886 253,261 3,008 87,788 468,904 13,062 1,145,228

0511993300 Horsehair and Horsehair Waste, Whether or Not Put Up As A Layer With or Without Supporting Material December Year To Date


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PAGE 28 Country Argent Fr Germ China TOTAL

BROOM, BRUSH & MOP Net Q/KG

Value

22,502 22,502

219,322 219,322

Net Q/KG 20 700 173,910 174,630

Value 2,208 10,981 1,799,065 1,812,254

1404903000 Istle Used Primarily In Brooms or In Brushes, Whether or Not In Hanks or Bundles December Year To Date Net Q/KG Value Net Q/KG Value Country Mexico 31,063 142,823 401,805 1,976,054 TOTAL 31,063 142,823 401,805 1,976,054 4417002000 Broom and Mop Handles, 1.9 CM or More In Diameter and 97 CM or More In Length, Of Wood December Year To Date Country Net Q/No. Value Net Q/No. Value 98,950 33,148 Mexico Hondura 514,528 185,407 5,526,373 2,532,967 Colomb 18,360 7,753 116,046 67,056 Brazil 320,766 300,039 7,218,722 6,215,276 Argent 28,625 17,131 85,375 53,527 Spain 193,384 90,649 Israel 340 2,067 340 2,067 India 10,896 3,704 191,200 217,231 Sri Lka Vietnam 100,644 92,051 Malaysa 204,600 186,982 Indnsia 127,276 119,502 2,203,769 1,969,188 China 282,175 117,956 3,635,375 1,779,108 Hg Kong 27,500 16,050 33,000 36,190 Taiwan Egypt 20,000 5,000 1,292,070 749,855 19,666,174 13,300,194 TOTAL 4417004000 Paint Brush and Paint Roller Handles, Of Year To Date December Country Net Q/Variable Value Net Q/Variable Guatmal Fr Germ Czech Poland Italy 112,904 India Indnsia 93,127 China 28,491 Taiwan 2,321 TOTAL 236,843

Country Canada Hondura Brazil Sri Lka Indnsia China Hg Kong TOTAL

Country Canada Mexico Salvadr C Rica Colomb Brazil Paragua Nethlds Poland Spain India

4417006000 Brush Backs, Of Wood December Year To Date Net Q/No. Value Net Q/No. 32,847 18,332 1,471,972 166,864 50,225 59,087 102,900 253,211 145,448 165,150 48,010 609,672 25,000 248,222 125,429 2,775,067 4417008010 Tool Handles of Wood December Year To Date Net Q/Variable Value Net Q/Variable 5,348 5,225

224,722 32,483

10,418

Pakistn Indnsia China Taiwan TOTAL

April 2010

53,467 7,361 339,024

2,340 53,868 599,068 55,010 4,122,583

4417008090 Tools, Tool Bodies, Broom or Brush Bodies, Shoe Lasts and Trees, of Wood December Year To Date Country Net Q/Variable Value Net Q/Variable Value 84,164 819,506 Canada Mexico 6,467 31,189 Hondura 37,181 Nicarag 2,542 Colomb 10,305 Chile 612,803 6,747,308 Brazil 5,665 Finland 6,114 7,415 76,002 U King France 12,318 Fr Germ 3,740 68,708 Austria 5,143 Russia 3,194 Spain 4,708 17,113 Italy 3,168 45,382 Slvenia 91,015 75,060 1,025,953 India Pakistn 2,908 9,448 Sri Lka 66,553 1,053,016 Vietnam 27,280 Singapr 3,682 Indnsia 6,360 308,830 2,581,117 222,691 China Taiwan 15,737 106,373 356,510 3,788,145 Japan TOTAL 1,468,284 16,882,529

Wood Value 17,581 19,793 76,175 134,754 4,300,179 97,234 1,008,616 2,789,909 12,767 8,457,008

Value 569,034 68,537 127,467 212,560 72,463 149,430 16,944 1,216,435

Value 65,969 137,104 24,924 26,722 6,328 3,010,799 64,301 5,533 30,568 18,514 21,535

7326908576 Metal Handles December Country Net Q/No. Canada 18 Mexico 73,584 C Rica Chile Brazil 3,090 Denmark 455 U King Luxmbrg 922 France Fr Germ Spain 52,632 Italy 911,838 Malaysa China 482,414 Hg Kong Taiwan Japan TOTAL 1,524,953

For Brooms, Mops, Paint Applicators Year To Date Value Net Q/No. Value 4,253 595 32,174 25,120 321,546 119,689 4 2,929 8,040 3,699 18,041 160,972 75,533 3,986 2,547 23,382 218 2,234 2,367 1,372 5,639 78 2,851 55,568 31,788 39,509 2,230,812 993,121 360,441 13,897,689 6,384,727 605 7,608 369,386 11,786,816 9,821,904 74,740 58,000 23,148 34,273 616 6,142 823,103 28,565,366 17,605,693

9603100500 Wiskbrooms, of Broom Corn, LT=.96 EA. Prior to Entry or Withdrawal for Consumption of 61,655 Dozen In Calendar Year December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 8,316 7,747 China 7,200 4,757 TOTAL 15,516 12,504 9603104000 Other Brooms, of Broomcorn, LT=.96 EA, Prior to Entry or Withdrawal For Consumption of GT=121,478 Dozen in Calendar Year December Year To Date Mexico 54,456 40,808 China 2,520 2,456 TOTAL 56,976 43,264 9603105000 Other Brooms, of Broomcorn, LT=.96 EA, at Entry or Withdrawal For Consumption of GT=121,478 Dozen in Calendar Year


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April 2010

Country Mexico China TOTAL

BROOM, BRUSH & MOP December Net Q/No. 13,392

Value 9,393

13,392

9,393

Year To Date Net Q/No. 144,588 7,200 151,788

Value 108,958 5,020 113,978

9603106000 Other Brooms, Of Broomcorn, Valued Over .96 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 531,676 1,284,727 7,894,478 19,458,305 Hondura 38,340 68,772 451,650 917,549 Fr Germ 3,200 7,910 China 42,390 77,739 TOTAL 570,016 1,353,499 8,391,718 20,461,503 9603109000 Brooms & Brushes, Consisting of Twigs or Other Vegetable Materials Bound Together, With or Without Handles, NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 5,727 39,636 Mexico 79,821 57,046 164,995 231,988 22,080 20,139 Salvadr Haiti 600 3,568 Colomb 25,208 31,718 Nethlds 36 3,883 Fr Germ 8 7,013 Czech 2,100 6,291 2,100 6,291 Estonia 2,400 17,042 Italy 3,849 21,959 Turkey 1,100 4,640 Israel 174 5,130 India 2,500 2,481 3,084 23,265 Sri Lka 43,820 60,226 802,971 1,461,343 Thailnd 17,790 24,489 115,674 208,299 Vietnam 28,600 24,736 185,110 175,751 Phil R 6,000 2,334 13,000 12,627 China 15,616 23,301 200,688 394,969 Taiwan 1,200 2,401 TOTAL 196,247 200,904 1,550,004 2,671,662 9603210000 Toothbrushes, Incl. Dental-Plate Brushes December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 8,640 2,336 82,476 126,717 Mexico 1,241,604 170,327 12,527,846 2,123,259 38,016 9,216 Chile Brazil 708,840 179,439 12,478,292 3,517,412 Sweden 10,506 20,922 168,010 187,326 Denmark 2,220 2,478 U King 113,293 66,027 1,619,184 730,111 8,546,976 3,469,893 Ireland Nethlds 615,326 67,062 France 447 4,287 3,579,084 2,388,766 38,249,440 23,271,997 Fr Germ Hungary 3,696 7,930 630 3,466 Lichten Switzld 4,175,068 2,146,456 81,667,486 28,015,987 Italy 105,000 37,308 1,836,608 860,974 5,960 20,724 Greece Turkey 5,710 13,872 Israel 178,848 111,178 965,480 278,883 India 2,026,408 274,386 26,101,990 4,392,221 Thailnd 82,408 39,239 6,329,492 801,757 Vietnam 491,476 163,303 15,803,161 2,151,158 Malaysa 1,508,328 48,027 14,855,990 835,211 Indnsia 124,000 6,392 1,015,916 71,450 China 47,975,130 8,902,709 542,319,454 94,156,047 Kor Rep 24,000 11,134 1,289,530 325,044 Hg Kong 56,000 9,465 423,936 262,540 Taiwan 100,744 76,120 4,146,166 1,051,291 Japan 1,112,730 189,316 5,689,069 993,350 Austral 383,000 56,709 N Caldn 93,456 24,162 Kenya 3,264 4,176 TOTAL 65,127,998 15,506,934 775,777,100 167,157,862

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9603294010 Hairbrushes, Valued Not Over .40 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Poland 13,824 4,460 Thailnd 77,040 23,086 Vietnam 86,112 28,445 2,305,117 689,030 46,093,359 12,168,781 China Kor Rep 149,030 28,307 Hg Kong 86,400 11,627 793,536 135,075 Taiwan 10,080 2,866 TOTAL 2,391,517 700,657 47,222,981 12,391,020 9603294090 Shaving Brushes, Nail Brushes, Eyelash Brushes & Other Toilet Brushes For Use On The Person, Valued Not Over .40 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 2,900,700 189,636 42,011,197 3,434,510 Nethlds 1,420,000 69,877 Belgium 90,000 4,155 France 564,364 141,117 Fr Germ 4,005,040 694,976 48,380,869 8,296,327 77,810 15,606 3,101,147 691,725 Italy India 1,058,580 32,574 China 3,160,194 546,549 40,971,196 5,940,052 Kor Rep 12,251,156 315,325 Hg Kong 11,700 4,980 480,700 61,973 Taiwan 247,240 56,872 TOTAL 10,155,444 1,451,747 150,576,449 19,044,507 9603302000 Artists Brushes, Writing Brushes & Similar Brushes For Application Of Cosmetics, Valued Not Over .05 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 282,500 9,451 Canada 282,500 9,451 Mexico 438,000 12,647 6,015,200 108,174 U King 500,000 12,337 Fr Germ 2,782,500 80,436 25,998,500 678,843 Italy 2,904,000 37,519 37,181,900 425,533 India 1,980,000 27,196 Thailnd 45,000 2,674 4,365,000 18,286 Indnsia 67,392 2,854 67,392 2,854 China 5,443,648 151,511 120,152,594 2,913,495 Kor Rep 380,000 12,773 28,210,000 757,493 Hg Kong 3,296,020 105,729 1,578,208 35,750 Taiwan TOTAL 12,060,540 300,414 229,627,314 5,095,141 9603304000 Artists Brushes, Writing Brushes & Similar Brushes For Application of Cosmetics, Valued Over .05 But not Over .10 Each Year To Date December Country Net Q/No. Value Net Q/No. Value Mexico 4,636,940 375,684 65,042,792 5,214,382 33,060 2,874 Dom Rep Brazil 96,000 6,988 576,000 40,691 104,000 8,626 U King Fr Germ 364,299 27,769 1,596,799 116,582 Italy 62,208 4,323 62,208 4,323 60,200 739,308 India Indnsia 293,328 21,656 554,832 49,132 China 8,895,044 701,221 119,493,291 9,645,425 35,950 6,113,320 408,882 600,000 Kor Rep Hg Kong 1,800,576 151,547 2,452,576 206,033 Taiwan 70,560 6,636 1,612,056 114,161 TOTAL 16,818,955 1,331,774 198,380,242 15,871,311 9603306000 Artists Brushes, Writing Brushes & Similar Brushes For Application Of Cosmetics, Valued Over .10 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 35,983 10,463 41,679 233,874 Mexico 10,853,833 1,691,769 124,502,885 19,801,347 Dom Rep 190,830 183,439 1,951,125 1,987,774 Denmark 220 3,020 U King 229,433 352,073 1,935,720 2,997,604


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PAGE 30 Nethlds Belgium France Fr Germ Czech Switzld Spain Italy Greece Israel India Sri Lka Thailnd Vietnam Indnsia China Kor Rep Hg Kong Taiwan Japan Austral Microns Mauritn Maurit TOTAL

Country Canada Mexico Brazil Sweden U King Nethlds Fr Germ Austria Czech Italy Singapr China Hg Kong Taiwan Japan TOTAL

BROOM, BRUSH & MOP 5,000 55,160 736,132 3,318,349 120 836 122,335 263,181 188 7,742 5,945,206 1,548,502 2,939,308 70,200 34,864 166,342,629 2,408,578 4,840,918 1,715,575 3,040,293 4,348 2,240 5,048 41,018 321,879,399

12,734 76,219 2,601,875 2,533,372 2,267 29,311 599,124 251,081 3,707 20,441 2,589,989 894,500 1,954,054 26,700 18,162 111,126,037 2,460,268 2,584,866 611,936 8,693,064 19,679 3,114 17,540 100,256 162,253,915

9603402000 Paint Rollers Year To Date December Net Q/No. Value Net Q/No. 2,930 4,817 477,928 1,022,349 458,649 11,767,843 6,012 10,871 50,664 400 32,889 70,770 117,407 39,124 3,835,741 800 25,060 32,360 73,394 2,527,781 966,204 37,880,812 588,104 15,000 41,750 3,676,479 1,479,665 54,893,515

Value 457,280 6,425,864 43,240 4,449 31,023 9,613 982,467 4,009 9,777 44,694 21,831 18,584,003 104,477 15,525 34,546 26,772,798

38,832 312,891

150,861 263,019

174 11,082 1,500

5,440 53,271 13,650

757,718 231,648 180,215

310,319 154,949 155,401

34,864 14,050,991 169,214 214,161 107,360 270,140

18,162 8,254,810 183,779 164,037 63,132 720,277

1,260 2,518 27,694,647

5,228 7,473 12,761,552

9603404020 Paint Pads (Other Than Of Subheading 9603.30) December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 7,000 3,110 U King 94,715 59,140 1,315 6,600 Nethlds Fr Germ 1,000 2,364 Italy 44 7,438 5,040 4,119 Thailnd Indnsia 433,440 52,819 346,578 291,429 10,450,819 6,780,679 China Taiwan 117,308 928,313 TOTAL 346,578 291,429 11,110,681 7,844,582 9603404040 Natural Bristle Brushes, Other Than Brushes Of Subheading 9603.30 Year To Date December Country Net Q/No. Value Net Q/No. Value Canada 9,622 11,368 47,941 52,730 Mexico 10,932 4,959 10,932 4,959 Sweden 100 4,542 137,817 169,741 U King Nethlds 642 5,085 France 1,340 3,475 Fr Germ 2,353 10,623 46,105 48,256 Italy 75,810 157,109 Turkey 15,948 57,313 137,910 450,761 Israel 12,000 9,423 Thailnd 375,799 55,815 Vietnam 569,244 75,999

Indnsia China Taiwan Japan TOTAL

April 2010 3,948,847 50,064 90,000 780 4,128,546

613,343 16,358 16,604 3,075 733,643

41,626,314 953,913 712,074 7,380 44,747,245

6,196,667 382,160 189,060 60,033 7,833,891

9603404060 Paint, Distemper, Varnish/Similr Brushes Exc Brushes of Subheading 9603.30 NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 154,493 202,061 68,160 26,963 68,372 33,032 Mexico Guatmal 28,368 27,485 105,105 108,804 Peru 170 8,680 170 8,680 5,340 4,642 67,288 38,014 Brazil Sweden 50,331 49,851 U King 95,047 47,849 198,443 130,155 Nethlds 3,918 17,540 France 1,663 6,872 9,304 26,616 95,537 293,267 Fr Germ Czech 24,000 15,098 Switzld 517 2,358 6 2,409 Poland Italy 234 5,498 51,287 82,705 Turkey 19,188 55,111 India 30,000 3,381 Vietnam 950,268 258,439 8,805 20,250 Singapr Indnsia 5,122,782 723,667 43,281,416 7,161,087 China 12,241,664 3,492,904 158,150,837 52,221,375 Kor Rep 216,400 37,030 Hg Kong 48,000 7,340 Taiwan 786,138 146,743 3,140,116 747,451 Japan 87,245 31,322 442,148 201,435 TOTAL 18,444,452 4,542,369 207,119,753 61,692,300

Country Canada Mexico Brazil China Taiwan Rep Saf TOTAL

9603908010 Wiskbrooms December Year To Date Net Q/No. Value Net Q/No. 20,160 12,414 37,122 18,325 2,429 47,892 72,978 613,387 1,938 2,784 60,306 110,100 659,023

Value 10,482 47,376 30,033 543,958 6,446 9,233 647,528

Country Canada Mexico Guatmal Salvadr Colomb Brazil Argent Fr Germ Spain Italy Vietnam Phil R China Hg Kong Taiwan Japan Egypt TOTAL

9603908020 Upright Brooms December Year To Date Net Q/No. Value Net Q/No. 496 35,384 41,237 544,476 16,920 20,257 110,192 19,440 18,852 60,494 15,996 13,867 80,016 32,882 76,629 300,937 4,736 9,688 4,736 670 22,431 83,998 400,376 49,200 4,300 2,750 839,256 7,013,665 630,526 11,520 55,452 100 42,360 805,084 1,103,784 8,654,971

Value 12,171 566,574 153,701 58,710 65,845 511,393 9,688 6,848 85,218 589,532 42,638 2,841 7,941,933 15,366 60,340 15,000 29,762 10,167,560

9603908030 Push Brooms, 41 CM or Less in Width December Year To Date Country Net Q/No. Value Net Q/No. Value Argent 12,106 22,279 Sri Lka 4,500 19,823 China 10,656 30,220 85,746 214,821


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April 2010 Taiwan TOTAL

Country Canada Mexico Guatmal Salvadr Panama Dom Rep Colomb Venez Brazil U King Czech Hungary Poland Spain Italy Israel India Sri Lka Thailnd Vietnam Indnsia China Kor Rep Taiwan Egypt Rep Saf TOTAL

BROOM, BRUSH & MOP 600 102,952

5,090 262,013

9603908040 Other Brooms, NESOI December Year To Date Net Q/No. Value Net Q/No. 157,901 419,437 1,854,539 503,507 636,319 5,067,432 143,655 96,983 12,120 1,577 36,849 79,358 363,389 725,793 18,838 95,055 270,694 2,471 31,096 30,090 322,578 27,900 18,992 6,912 18,320 212,276 67,372 71,815 872,403 3,986 18,719 30,260 94,349 545,684 11,500 15,959 33,000 11,650 13,602 62,840 38,150 414,962 540,670 6,624,125 182 4,350 8,258 53,720 3,600 4,170 1,295,197 2,023,232 17,380,978

Value 3,161,444 8,119,176 142,780 150,514 21,842 27,278 472,811 86,988 775,503 18,793 281,261 8,777 13,658 284,490 1,266,452 3,257 18,141 1,253,548 46,978 61,660 38,974 7,642,242 2,789 144,425 2,904 15,370 24,062,055

10,656

30,220

9603908050 Brooms, Brushes, Sqeegees, Etc., NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 2,070,619 25,344,377 Mexico 2,613,145 38,469,888 Guatmal 10,185 10,185 Salvadr 175,415 Hondura 1,365,158 16,741,599 Panama 9,716 Dom Rep 5,584 401,555 Colomb 81,462 1,333,373

Chile Brazil Argent Sweden Norway Finland Denmark U King Ireland Nethlds Belgium France Fr Germ Austria Czech Switzld Estonia Lithuan Poland Russia Spain Portugl Italy Serbia Romania Turkey Syria Israel India Pakistn Sri Lka Thailnd Vietnam Malaysa Singapr Indnsia China Kor Rep Hg Kong Taiwan Japan Austral W Samoa Egypt TOTAL

66,036 134,372 23,379

139,598 50,732 266,210 200,163 3,003 269,853 2,548 34,090 5,596

2,542 2,714 44,334 364,036

5,215 56,835 84,155 403,461 158,904 635,582 11,871

9,014 26,108,335 162,714 748,896 959,087 49,438 355,912

Industry Personnel

Ravi Industries Names Chief Executive Officer Anuruddha Dias has been appointed as the chief executive officer of Ravi Industries Limited effective upon the retirement of R.R.I. Fonseka from the company. Dias holds a degree in chemical engineering from the University of Moratuwa, Sri Lanka. He also holds a Master of Business Administration from the University of Colombo and a fellow member of the Institute of Chartered Accountants of Sri Lanka. Dias has an extensive background in the fields of finance and controlling, business development and planning, governance and control. In 1998, he began his career as a qualified assistant at Ernst & Young, and has extensive experience in servicing large domestic and multinational organizations operating in the businesses of industrial, gas, apparel, engineering, insurance and other service organizations. Prior to joining Ravi Industries Limited, Dias served as the chief financial officer of Hayleys Industrial Solutions Limited. Most recently, he was the head of internal audit at Holcim (Lanka) Limited. Ravi Industries is a manufacturer of household, domestic and industrial brushes.

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14,957 37,519,735

7,365 804,227 277,460 195,637 7,345 10,595 1,366,091 915,615 3,612 2,529,197 1,843,815 135,584 2,417,739 246,136 1,582,509 253,669 2,309 36,237 55,945 7,357 600,537 2,290 6,635,372 29,056 8,611 54,864 3,299 496,652 1,137,191 4,389,002 3,888,611 7,700,282 496,911 360,695 33,662 522,752 299,122,217 2,672,572 5,572,069 11,776,467 565,511 2,186,435 83,464 211,490 443,734,564

O’Dell Corporation Announces Promotion Of Jerry Goldman The O’Dell Corporation, of Ware Shoals, SC, has announced the promotion of Jerry Goldman to Eastern Region sales manager. Goldman joined the O’Dell team as production manager in 2006 and entered into sales in 2008. Goldman’s product knowledge and commitment earned him the position of Southeastern Region sales manager. During his time in this role, Goldman captured an understanding of the jan/san industry and began developing relationships that extended his reach beyond the southeastern part of the United States. In his new role as Eastern Region sales manager, Goldman will have responsibility for the 16 eastern seaboard sates as well as Alabama, eastern Tennessee, Kentucky, West Virginia, southern Indiana, Ohio and Michigan.


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BROOM, BRUSH & MOP

April 2010

M

any leading companies involved in the world’s home and housewares marketplace once again met at Chicago’s McCormick Place for the International Home & Housewares Show. The 2010 edition was held March 14-16. This year’s show included many exhibitors of broom, brush, mop, squeegee and related cleaning products, including those companies featured on the following pages.

Harper Brush Works

Harper Brush Works, Inc., of Fairfield, IA, manufactures a variety of cleaning products. The company’s items include brooms, mops, scrub brushes and squeegees. Shown is the company’s sales & marketing team at the Housewares Show, left to right, Steve Gilworth, Amanda Marr, Patty Adam, Meghanne Thompson, Candy Pfeifer, Molly Cassens and Jesse Henderson.

EMSCO Group

Cleaning items available from the EMSCO Group, of Girard, PA, include various styles of brooms, mops and brushes. Shown is Kimberly Cook, national sales manager — cleaning division.


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Unger Industrial

Unger Industrial, LLC, of Bridgeport, CT, supplies the cleaning industry with such items as microfiber products, car washing brushes, dusters, scrubbers, squeegees and extension handles. Shown at the Unger booth is Scott Machado, channel marketing manager.

L C Industries

Various cleaning products and supplies are among the items manufactured by L C Industries, of Durham, NC. Shown are, left to right, Justin Stalek, national account manager - commercial sales; Jeffrey Hawting, executive vice president of sales; and Laura Fahner, sales account manager.

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The Libman Company

The Libman Company, of Arcola, IL, manufactures such items as buckets, indoor and outdoor brooms, scrub brushes, sponge mops, toilet bowl brushes, upright brooms, dust mops and wet mops.

Linzer Products

Linzer Products, of West Babylon, NY, provides various types of cleaning products and supplies as well as painting accessories. Shown here is Richard Munder, national sales manager, demonstrating the company’s new ScreenKleen™ product.


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BROOM, BRUSH & MOP

Brushtech

Brushtech, of Plattsburgh, NY, provides a wide variety of items including barbecue brushes, bath brushes, car washing brushes, wire brushes, kitchen tools and various types of accessories. Shown is Zaven Gunjian, vice president of sales.

Ettore Products

Offering a variety of cleaning products including squeegees, scrubbers, dusters, car washing brushes, buckets and microfiber items is Ettore Products Company, located in Alameda, CA.

April 2010

Butler Home Products

Among the various cleaning aids from Butler Home Products, LLC, are brooms; kitchen, vegetable and scrub brushes; buckets; and mops. The company is located in Marlborough, MA.

Quickie Manufacturing

Quickie Manufacturing Corporation, of Cinnaminson, NJ, supplies the cleaning industry with various products such as brooms, brushes (kitchen/vegetable), car washing items, mops, scrubbers and squeegees. Shown, from left, are Michael Magerman, chief executive officer; and August De Luca, chief marketing officer.


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Howard Berger Co.

Howard Berger Co., Inc., of Cranbury, NJ, features such houseware items as brooms, mops, gloves and painting accessories. Shown, left to right, are company representatives Robert Lebovitz and David Berger.

Kleen Maid

Offering a variety of brushes, dust pans, latex gloves, microfiber products and other cleaning housewares is Kleen Maid, of Commerce, CA.

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Freudenberg Household Products

Freudenberg Household Products, of Aurora, IL, features the O-Cedar® brand. Houseware items include brooms, mops and scrubber sponges. Shown is Art Wilde, U.S. director of marketing, with the company’s O-Cedar® ProMist™.

Eagle Home Products

Eagle Home Products Inc./Eagle Hygienic Rubber Co., of Huntington, NY, supplies such items as toothbrushes; bath and scrub brushes; scrubbers; brooms; mops; and sponges. Shown, left to right, are company representatives Andre Chemtob, Robert Chemtob and Jeff Stahl.


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Hayco Manufacturing

Offering a variety of products for the cleaning industry is Hayco Manufacturing Ltd., of Hong Kong. The company’s items include brooms, brushes, mops, squeegees, carpet and floor sweepers. Shown are company representatives Charston Yip and Suanne Wong.

April 2010

AquaStar

AquaStar, Inc., of Los Angeles, CA, provides many cleaning items to the housewares industry including its Starfiber® brand of microfiber products. Shown, from left, are company representatives Thomas Yuan, Adam Byrne and Dan Blom.

Report Takes Snapshot Of Housewares Industry The average U.S. household spent $609 on housewares in 2008, a 0.7 percent increase from the previous year, according to the 2009 International Housewares Association (IHA) State of the Industry (SOI) Report that was released in early 2010. Put into perspective using U.S. government data, U.S. households spent more on housewares than on dairy products and just slightly less than on fruits and vegetables. Those households spent the most on gasoline and motor oil, on average nearly four times that for housewares. Key findings from the 2009 SOI report include: • Global housewares market data show an overall decrease of 0.3 percent, driven in part by a decline in the U.S. dollar. The statistics used in these global projections reflect only modest changes from 2007 around the globe; • The average U.S. household spent 3 percent less on housewares in 2008, in the midst of a deep economic downturn. Among 5 major categories, 3 declined (furniture, appliances and miscellaneous household equipment), while 2 increased (housewares and personal care products); • More than half (58 percent) of IHA member companies produce all their products offshore. Another third (34 percent) make some products in the United States; • Most IHA member companies (65 percent) export product to other countries. At least half of those companies focus on Canada,

Western Europe, Mexico and Latin America; • Discount stores and supercenters remained the sales leaders in all housewares categories, yet other channels did pick up market share for the second consecutive year; and, • Virtual retailers distributed 13 percent of the 2008 housewares sales, which was slightly Recent IHA report indicates new trends among buyers of housewares. down from 2007, but gains were seen from manufacturers’ direct to consumer Web sites. “SOI Insights” included on many pages of the report offer an executive summary. One such nugget based on household income data, for instance, says consumers are apparently becoming thriftier, even as most earn less income. “If gasoline prices remain moderate,” the report states, “the implication for housewares manufacturers is a more discerning and pricesensitive —yet still active — consumer for the immediate future.”


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ate a cone mop that uses cotton,” Silverman said. He added that in the past, cotton wasn’t used for this type of application due to the difficulty of creating a cone that effectively wrung out the material. “What we have done, however, is create a product that will wring the cotton mop even better than synthetic strips. We use internal teeth that flex both up and down as the cotton is being

Continued From Page 15 themselves. They are also spending more time at home, so they want them to be even cleaner. However, they don’t want to pay an arm and a leg for the products that help with this cleaning,” Butler Home Products Vice President of Marketing Michael Silverman said. “I also think the whole eco-green cleaning movement is important, which is why we have focused on expanding the use of microfiber in our product lineup. It allows consumers to use just water as a cleaning agent if they want to, but they can also use other cleaning agents. It’s also reusable, thus keeping material out of landfills.” Silverman added that the Housewares Show provides a perfect opportunity for company representatives to meet with many different levels of management as it pertains to customers. “When you go to a retailer to make a specific presentation, you can only carry in so many products, meet with so many people and have just a limited amount of time,” he said. “At a trade show, however, we get to present our products the way we feel is best.” During this year’s Housewares Show, Butler Homes Products celebrated its 10th anniversary of working with the Mr. Clean® The International Home & Housewares Show’s Design Center brand. It also showcased several new products was one of many stops for attendees. including its Love To Clean™ line which is geared toward impulse purchases. This line includes modern, col- passed through to properly squeeze out the water,” Silverman said. “It’s an easy mechanism, so the consumer doesn’t have to orful and bright eye-catching items. “This product line will complement what we do with our twist at all. All they do is push. We have taken a lot of time, effort Dawn® and Mr. Clean® products. With our Mr. Clean® program, and testing to make sure this mop is at the proper performance we are expanding the microfiber offering,” Silverman said. level.” Keeping up with changes in consumer habits is vital for all com“Microfiber is a very strong growth category right now. We are panies. Butler Homes Products is no different. launching a new stick item called the Dust N Mop, which is a two“We have learned that overhead cleaning is an important sided mop featuring different microfiber pads that are replaceable. area for today’s consumers. This is partially due to new home One side (of the mop) is used for damp mopping, while the other construction. Two-thirds of perspective home buyers say they side is used more for dry dusting. The mop head can flip over want houses with high ceilings, such as cathedral ceilings without having to bend down.” found in family rooms,” Silverman said. “To help meet this The same two-sided microfiber technology is also being used demand, we have created the Mr. Clean® Reach It All kit that profor the company’s MicroReach, which is a bendable extension vides cleaning help up to 12 feet with the use of an extension hancleaner. It includes an extension handle that goes up to 68-inches dle. This includes a window cleaner, window squeegee, overhead to clean such items as ceiling fans and crown moldings. dusting attachment for ceiling fans and a light bulb changer.” “The other nice feature about this product is the consumer can Staying true to the times allows Butler Homes Products to keep unscrew the head from the handle and use it as a hand duster,” up with changing consumer trends and needs. Silverman said. “We have also taken that same two-sided technol“It’s not just about taking a well known name like Mr. Clean® ogy for our MicroSponge.” and putting it on a product. It’s taking innovation and adapting to Another category of products that have done very well for what the needs are of consumers. We work to create products that Butler Homes Products is the company’s Magic Eraser® franmeet challenges in everyday cleaning,” Silverman said. “With our chise. To expand on this franchise, Butler Homes Products has partnership with Proctor & Gamble, which owns the Mr. Clean® taken the Magic Eraser® material and added it to a traditional license, (Butler Homes Products) is also able to participate in twist mop called the Mr. Clean® Super Mop with Magic Eraser® many cross-promotions. Customers can receive the benefits of Scrubber. The pads for this product are replaceable. “We also feature a cone mop, which is a very popular way of both companies.” Contact: Butler Homes Products LLC, 237 Cedar Hill St., cleaning. The cone mops that are on the market now are made of Marlborough, MA 01752. Phone: 508-597-8000. synthetic strips. But, data tells us that the American consumer Web Site: www.thebutler.com. prefers to clean with cotton. What we have done, therefore, is cre-


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BROOM, BRUSH & MOP

April 2010

U.S. Imports 10 Short Tons Of Broom Corn In January According to the U.S. Department of Commerce, a total of 10 short tons of broom corn was imported into the United States during January 2010. Total value of this import was $27,553, with a cost per ton of $2,755 ($1.38 per pound). All of the month’s broom corn arrived from Mexico. In comparison, according to the government, 14 short tons of broom corn were imported into the United States during January 2009, with a total value of $47,077. The cost per ton of this broom corn, which also all came from Mexico, was $3,363 ($1.68 per pound). It should be noted that Broom, Brush & Mop is still in the process of working with officials from the U.S. Department of Commerce about the possibility that not all imported broom corn entering the United States as of late is being correctly classified and/or counted. An informal poll taken among several U.S. broom corn dealers in March revealed that at least 21 short tons of broom corn actually were imported into the United States during January. Richard Caddy of R.E. Caddy & Co., Inc., in Greensboro, NC, said both the total amount of short tons imported for January and total value of the broom corn seem too low to be accurate. “Most of (the current imported broom corn) is hurl, and hurl is a lot more expensive than $1.38 per pound,” he said. “It’s true that the amount of broom corn being imported today compared to years ago is lower, but this amount is still higher than 10 short tons a month.” When interviewed on March 24, Caddy added that there remains broom corn for sale in Mexico and that quality is steady. “I have not seen any drop in quality thus far, which often can happen in late spring and early summer as the Torreon harvest draws closer,” he said. “I also haven’t had any problems getting certain sizes of broom corn. For a couple of months, 14-inch hurl was hard to find. Then it was hard to receive 16-inch insides. Right now, however, this doesn’t seem to be an issue.” Caddy expects a pretty decent planting to take place for the first Torreon broom corn crop of 2010. This expectation is partially based on Mexican broom corn prices remaining fairly high as of the middle of March. Bart Pelton of PelRay International, LLC, in San Antonio, TX, agreed with Caddy that the dollar figure as well as the total amount of broom corn reportedly imported during January were both too low. As of March 24, he added, the Mexican broom corn processing rate is somewhat slow. “At the moment, however, processed broom corn is fairly available and so is unprocessed (raw corn),” Pelton said. “The Apatzingan crop harvested early and some of this broom corn has arrived in Cadereyta (for processing). At this point, unless sales pick up some, it looks like there will be a few hundred tons of broom corn carry-over on hand heading into the new (Torreon) crop. “This should keep a lid on prices and provide a chance for some relief this summer until the new crop (from Torreon) arrives. The main thing I would like to see at this point is for the (Mexican) peso to decline some in value. It’s value, however, has been going up for the past few weeks.” Looking forward, Pelton said it remains very difficult to attain

accurate information about this summer’s first broom corn crop from Torreon. This is due to the area’s ongoing battle with violence brought on by drug cartels operating in northern Mexico. “We are hearing that there is a possibility of a decent planting taking place, but it’s really hard to say because it’s not safe to travel into Torreon; and it’s becoming increasingly unsafe to travel to Monterrey and Cadereyta,” Pelton said. “All of this makes for a lack of firsthand information. You can still communicate. The phones all work down there, but there are not that many people traveling to the region.” Tim Monahan of The Thomas Monahan Co., in Arcola, IL, also feels January’s broom corn import information is in error, noting that “10 short tons is barely a pup load.” He added that as of the middle of March, there does appear to be an adequate supply of broom corn inventory in Mexico. “I’m seeing a little increase in demand. This is hopefully a sign of improvement,” Monahan said. “Mexican broom corn pricing remains about the same, with some slippage taking place. It looks to me that there will be enough broom corn available as we get closer to the new crop (from Torreon).” Regarding yucca fiber, he added that U.S. demand continues to drop. “Prices are still steady, but most production is for grass brooms being made in Mexico,” Monahan said.

INDEX OF ADVERTISERS ABMA ......................................................................39 Amerwood ..................................................................8 Boucherie USA ...........................................................9 Caddy & Co., Inc., R.E.............................................13 Carlson Tool ............................................................23 Crystal Lake..............................................................21 Deco Products Co. ....................................................17 Distribuidora Perfect, S.A.........................................39 DuPont ........................................................................2 Gordon Brush Mfg. Co. Inc......................................19 Jewel Wire Co.............................................................8 Jones Companies .......................................Front Cover Lemieux Spinning Mill Inc.........................................3 Line Manufacturing, Inc. ..........................................18 Manufacturers Resource .............................................5 Monahan Co., The Thomas .......................................7 PelRay International .................................................11 PMM .........................................................................12 Royal Paint Roller ....................................................14 St. Nick Brush Co.....................................................18 Zahoransky ................................................Back Cover


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Broom, Brush & Mop April 2010  

Broom, Brush & Mop Magazine's April 2010 issue. The trade magazine for the broom, brush and mop industry.

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