Broom, Brush & Mop Magazine SERVING THE INDUSTRY SINCE 1912
94th ABMA Annual Convention Coverage ABMA Division Reports Paint Applicator Broom & Mop Industrial & Maintenance
ABMA Suppliers Display Photo Gallery Housewares Show Report And Photo Gallery Import/Export December Statistics
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FEATURES ‘Working Together’ Theme Of 94th Annual ABMA Convention __________________6 ABMA Division Reports ____________________14 ABMA Table Top Display Photo Gallery ________22 Return On Investment For ABMA Members _____37 Housewares Show Showcases Style, Innovation, Function __________________29 Housewares Show Photo Gallery_____________32 December Imports & Exports ________________38 Broom Corn Dealer Survey __________________49
Volume 101, Number 2
MAY 10 - 12, 2011
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BROOM, BRUSH & MOP is a monthly trade magazine devoted to news of broom, brush and mop manufacturers and allied industries. It was established in 1912 as the Broom & Broom Corn News.
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ASSOCIATIONS AMERICAN BRUSH MANUFACTURERS ASSOCIATION 2111 W. Plum St., Aurora, IL 60506 • (630) 631-5217 AMERICAN HARDWARE MANUFACTURERS ASSOCIATION 801 North Plaza Drive, Schaumburg, IL 60173-4977 • (847) 605-1025 FEIBP EUROPEAN BRUSH FEDERATION P.O. Box 90154, 5000 LG Tilburg, The Netherlands • 00 31 13 5944 678 INTERNATIONAL SANITARY SUPPLY ASSOCIATION 7373 N. Lincoln Avenue, Lincolnwood, IL 60646-1799 • (847) 982-0800 INTERNATIONAL HOUSEWARES ASSOCIATION 6400 Shafer Court, Suite 650, Rosemont, IL 60018 • (847) 292-4200
INDEX OF ADVERTISERS ABMA ..................................................50
Gordon Brush Mfg. Co. Inc. ................17
PelRay International .............................51
Borghi USA ..........................................52
Jewel Wire Co. .....................................12
Jones Companies ....................................1
Royal Paint Roller ................................39
Caddy & Co., Inc., R.E. .......................41
Lemieux Spinning Mill Inc. ...................3
Shanghai Aubi Metals Co.....................13
Crystal Lake .........................................19
Line Manufacturing, Inc. ......................42
St. Nick Brush Co.................................40
Deco Products Co. ................................15
Manufacturers Resource .........................9
WorldWide Integrated Resources .........11
Distribuidora Perfect, S.A. ...................20
Monahan Filaments ..............................14
BROOM, BRUSH & MOP
By Rick Mullen Broom, Brush & Mop Associate Editor
he theme of the 94th American Brush Manufacturers Association (ABMA) Annual Convention, which took place at the Hyatt Lost Pines Resort and Spa in Lost Pines, TX, near Austin, March 23-26, was “Working Together In Strategic Partnerships.” ABMA President Mark Godfrey, of Felton Brush Inc., Londonderry, NH, began the Opening Business Session from “deep in the heart of Texas,” comparing this year’s theme to the colorful history of the Old West. “‘Working Together In Strategic Partnerships’ reminds me of back in the days when wagon trains went across the country,” Godfrey said. “People who traveled by wagon train had to work together. At times they had to circle the wagons to protect themselves. They had to depend on each other.” There is, however, another cultural trait that Americans have historically identified with and have promoted; that of the “self-reliant, rugged individualist” — an attitude that may not be the best way to go in today’s business world, as the convention theme suggests. “I am from New England. In New Hampshire our motto is ‘Live Free or Die,’” Godfrey said. “One thing I like about our new generation is they are much more into working together. They like to work in teams, and I think they oftentimes come up with a better product. Those of us who are a little older can learn from them that working together is much better than trying to do it on our own.” Godfrey said this spirit of teamwork has been a staple of the ABMA for many years. “I remember years before I became involved, my dad used to tell me this association and this industry are different,” Godfrey said. “Some of his best friends were his competitors. I think this is rare today in other industries. We seem to work together. We sell to each other. We help each other when others are down and having hard times. “I think we also need each other personally. We all can probably look back and see a mentor, a spouse, or someone who helped us. I think it is hard for some of us who came up thinking, ‘I can do this. I don’t need any help.’ I know, for myself, it was a big revelation when I realized, ‘Oh, I need others and I need to open up.’ I think this made me a better person and a better business leader.” The four-day ABMA Annual Convention featured many educational and networking opportunities for attendees. Seminars, various ABMA division and committee meetings and recreational activities were on tap. The annual Suppliers Display on March 25 showcased various products from suppliers across North America. New for this year was the Finished Goods Static Display, offering active and affiliate supplier members a chance to promote their finished broom, brush, roller and mop products via a static tabletop display available throughout the convention. This fixed display was designed to give members a place to connect with customers and suppliers, to better understand products, and to open the door for more sales. Three technical presentations were featured during Division Meetings. The presenters were Carlos Petzold, of Bodam International/Borghi USA, who discussed “The ABMA Website as a Working Tool” during the Broom and Mop Division meeting; Jill Shinners, of Pioneer Packaging, presented “Ever So Much More Than Just a Box” during the Industrial &
Ian Moss, newly elected president of ABMA, left, presented outgoing ABMA President Mark Godfrey with a gift of appreciation for his work as president. Maintenance Division meeting; and Tom Vichich and John Feathers, both of DuPont Filaments, who discussed “Trends and Opportunities in Contrasting the North American and European Paint Brush Markets” during the Paint Applicator Division meeting. Plans Underway For ABMA’s 100th Anniversary
n 2017, ABMA will celebrate its 100th anniversary, and Godfrey outlined some of the plans for the centennial year during the opening session, especially plans to produce a documentary to tell the brush making industry’s story. “We have a great story. Our industry is a critical part of the U.S. economy, but I think many people don’t know that,” Godfrey said. “People take manufacturing for granted, and they definitely take brushes for granted. We want to turn that around. We have an opportunity to let people know manufacturing is alive and well, and brushes are critical to this country. “We are going to put together a documentary that we would love to show on the Discovery Channel, PBS, the History Channel, etc. People are taking an interest in products manufactured in this country.” Godfrey alluded to a recent series of reports on ABC News called “Made In America.” The network took on the challenge of trying to fill three rooms in a home entirely with 100 percent American-made products. According to ABC News, if half of the products people use were made in the U.S., and if 1 percent more were spent on American-made items, 200,000 jobs would be instantly created. “It was amazing and it got people’s attention. You can go on ABC News’ website now and see ‘Made in America.’” Godfrey said. “They said the United States is still the No. 1 producer of industrial goods. People don’t realize that.” Godfrey said ABMA has set up committees to work toward making the documentary to tell the brush making industry’s story. The cost for such an undertaking is high, and Godfrey informed convention attendees of efforts now underway to help fund the venture. “We really want to put together a great, high quality documentary, and so we are looking to you as our members. We have four levels of spon-
BROOM, BRUSH & MOP
The FEIBP 2011 Annual Congress is scheduled for September 29-October 1, in Vienna, Austria Godfrey then introduced Daniel Strowitzki, of FWTM/Messe Freiburg, who spoke of InterBrush 2012, scheduled for May 9-11 in Freiburg, Germany. “Coming to InterBrush is an opportunity for you folks to come together with Europeans and the worldwide brush making industry next year,” Strowitzki Andrea Acquaderni said. “We are really looking forward to the event, and I appreciate all your support and ABMA’s support.” ABMA Welcomes New Members And First-Time Convention Attendees
Barry Harper, right, who has completed his term on the ABMA Board, was presented with a Plaque of Apprecation for his many years of service to ABMA. Mark Godfrey, left, made the presentation. sorships,” Godfrey said. Godfrey reviewed the four levels of sponsorship and the associated benefits. They are: n Bronze — donations or pledges of $5,000 and above. Recognition in the ABMA Brush Up Monthly and special recognition at every annual convention though 2017; n Silver — donations or pledges of $10,000 and above. Recognition in Brush Up Monthly, special recognition at every annual convention though 2017, special banner advertising on www.abma.org 100th anniversary pages. Contributors may combine entities to achieve the Silver Sponsorship level, but will be entitled only one link to an entity of choice, and all logos will be reformatted by the sponsor to fit in the space allowed other Silver Sponsors; n Gold — donations or pledges of $25,000 and above. Recognition in Brush Up Monthly, special recognition at every annual convention though 2017, banner advertising on www.abma.org 100th anniversary pages, special banner advertising on www.abma.org home page. Contributors may combine entities to achieve Gold Sponsorship level and will be entitled to have up to three links and three full-sized logos to the entities of the contributors’ choice; and n Platinum — donations or pledges of $50,000 and above. Recognition in Brush Up Monthly, special recognition at every annual convention though 2017, banner advertising on www.abma.org 100th anniversary pages, special Banner advertising on www.abma.org home page and named as “official sponsor” on all media, material and web information. Those who have donated or pledged thus far are: n Gold: Osborn; n Silver: The Malish Corporation, Purdy® Professional Painting Tools, Felton Inc., SilvaCor Inc., Bodam International Ltd., Borghi USA, Gordon Brush, Brush Fibers Inc., Monahan Filaments, Monterey Mills, The Mill-Rose Company, Precision Brush, DuPont, Abtex Corporation, Wooster Brush, Industrial Brush Corporation and ABMA Paint Applicator Division; n Bronze: Draper Knitting Company Inc., Pferd Milwaukee Brush, Static Faction Inc. and Pioneer Packaging Inc. Also during the opening session, Godfrey recognized the technical session speakers and introduced Andrea Acquaderni, representing FEIBP/European Brushware Federation. Acquaderni reported that business remains down in Europe and stressed the importance of the exchange of ideas and openness between U.S. and European associations and businesses.
everal new ABMA-member companies were recognized during the Opening Business Session. These included active manufacturing, affiliate/supplier and international members. They are: n Active member — Tod Thin Brushes Inc., of Jefferson, OH. “After 51 years of my family being in the brush business, we finally joined the ABMA,” said Brian Bonnema, of Tod Thin Brushes. “We appreciate the support and I appreciate Ian Moss (Static Faction Inc.) and Jim Benjamin (Precision Brush Company) for taking special time to meet with me and make me feel very welcome. We hope to become a very active member in the brush industry.” The company manufactures specialty, custom and static elimination brushes; n Active member — Flex Brush, of Lakewood, OH, which supplies flexible strip brushes for garage doors and standard doorways, represented by Marc Calcaterra; n New active member not present — Even Weight Brush, LLC, of Gillett, WI., offering abrasive, industrial, metal backed, strip and textile brushes. n Affiliate/supplier member — Structural Foam Molding Corp., of Hattiesburg, MS, which offers plastic brush backs and synthetic fibers, represented by Brant Cedotal; n Affiliate/supplier member — Beira Enviro Solutions Pvt Ltd, of Sri Lanka, which offers synthetic fibers, represented by Ed Bell; and n New international member not present — Flock Development & Research Co. Ltd, of The United Kingdom, which offers paint components, paint foam applicators and paint rollers. First-time ABMA Convention attendees recognized included: Brian Bonnema, Tod Thin Brushes Inc.; Marc Calcaterra, Flex Brush; Ed Bell, Beira Enviro Solutions Pvt Ltd; Laura Hebert, Monahan Filaments; John Feathers, DuPont Filaments; Mark Borsari, Sanderson-MacLeod Inc.; Jürgen Lessmann, Lessmann GmbH Dieter Lessmann; Imre Karetka, Pferd Milwaukee Brush; Dave Fournier, Jewel Wire Co. Inc.; Kevin Kigyos, Zahoransky USA Inc.; Caitlin Green, Charles E. Green & Son Inc.; Steve Jonas, S.M. Arnold Inc.; Duong Ta, The Sherwin Williams Company; Dave Schill, Tanis Inc.; and Davinda Molligoda, Ravi Industries Limited. Godfrey recognized the ABMA Board of Directors, trade partner TPA/MESCA and ABMA Executive Director David Parr, of SilvaCor, Inc. “I just want to say how much I enjoyed working with Dave (Parr). Most organizations have executive directors. A few have good executive directors. We have a great executive director,” Godfrey said. “Those of you who have been involved with this organization realize how hard Dave works. The interesting thing about Dave is, he doesn’t just work for ABMA, he is passionate about ABMA, and that really makes a difference.” Also recognized were six past ABMA presidents in attendance: John Lindstrom, Zephyr Mfg. Co., 1997-1999; Robert Fowlie, Brush Research
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Mfg. Co., Inc. 1999-2001; John Cottam, Industrial Brush Corp. 2001-2003; Bruce Gale, Michigan Brush Mfg, 2003-2005; Ken Rakusin, Gordon Brush, Mfg., 2005-2007; and Barry Harper, Harper Brush Works, 2007-2009. Committee Reports Presented During Closing Business Session
uring the Closing Business Session on the final day (March 26) of this year’s ABMA Convention, several committee reports took center stage. First up was ABMA Treasurer and Finance Committee Chair Jeff Malish, of The Malish Corporation, Willoughby, OH, who reported that the association’s financial position is “very stable.” He added, “The big thing we need to keep pushing is to increase our membership. We run on a cash basis. If you look at just our operations, excluding anti-dumping money, we basically broke even last year, which is what this association wants to do. Jeff Malish Dave (Parr) and his team did a fantastic job in keeping us at break even for the year.” ABMA Vice President and Convention Committee Chair Ian Moss, of Static Faction, Inc., Salem, MA, said the main topic of the Convention Committee meeting conducted on Wednesday, was the kickoff of fund raising for the 100th anniversary celebration. He also reported on sites for upcoming ABMA Conventions. “Next year’s convention is in West Palm Beach Gardens, FL, PGA National Resort and Spa,” Moss said. “We have venues picked through 2014. After Palm Beach, we go to Miami Beach, FL, Eden Roc Resort and Spa (2013), and then we go to Mirage, CA, Westin Mission Hills
Resort and Spa (2014). If anybody has some ideas about where we should hold our anniversary convention, please pass them onto the board.” Presenting the Membership Committee report was Daniel Sinykin, of Monterey, Inc., Janesville, WI. “We have a pretty impressive group of perspective members, both affiliate members and also supplier members, as well as manufacturing members,” Sinykin said. “We also have a hot list of about 20 companies that we feel would really benefit from the organization. We took this list and divided it among the members of the Membership Committee, and we are going after these companies pretty aggressively. “The best sales people we have are the people in this room. If you are a manufacturer and you have a supplier that would Daniel Sinykin benefit from the association, or if you are a supplier and you have a customer who is not a regular participant in the organization, please sell the organization. Meet with these people and talk to them about the benefits, and please invite them to Palm Beach next year so that we can show them what the association is all about.” Public Relations Committee Chair Carlos Petzold, of Bodam International/Borghi USA, spoke about the technical presentation he gave during the Broom & Mop Division meeting on Wednesday. “I gave a technical presentation regarding the use of the ABMA website. I hope I was able to enlighten you on some of the features that perhaps would help you start using the ABMA website more,” Petzold said. “This is a tool that many of you can use while encouraging people to join ABMA.” Petzold also thanked those who have donated or pledged funds for the 100th anniversary kickoff. Carlos Petzold “At this convention alone, we have raised in excess of $45,000 in pledges and donations,” he said. In his report, ABMA Safety & Standards Committee Co-Chair Gene Huegin informed attendees that new updated safety slips have been shipped. ABMA also recently distributed an update on the manufacturer’s marks that are related to the use of the safety slips. He also reminded attendees ABMA has an expert witness program available to members. “If you find yourself in a litigation or, for some other reason, need assistance, contact Dave (Parr) and we will see if we can provide additional expert help for you,” Huegin said. “Also, the ANSI (American National Standards Institute) program has been reGene Huegin accredited for 2010, so we are current and up-to-date.” The final committee report presented during the Closing Business Session was from ABMA Statistical Committee Chair Jill Shinners, of Pioneer Packaging, Inc., Chicopee, MA, who said this year’s survey will be a Business Ratio Survey. Three surveys are distributed on a rotating three-year cycle — the Data Collection Survey, the Business Ratio
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Survey and the Wage and Benefit Survey. “We have added a new ratio to the Business Ratio Survey, and that is a ‘sales revenue per full-time employee ratio,’” Shinners said. In his Suppliers Division report, Andrew Dailey, of Jones Companies, Humboldt, TN, said the division had 42 exhibitors this year and thanked the manufacturers who participated. Dailey thanked outgoing ABMA President Mark Godfrey for his service and pledged support for incoming President Ian Moss, as the first supplier member to serve as president of the organization. Dailey also announced the newly-elected Suppliers Division officers. They are: Chair Daniel Sinykin, of Monterey Mills/Roller Fabrics, Janesville, WI; Vice Chair Carlos Petzold, of Bodam International, Andrew Dailey, Suppliers Ltd/Borghi USA, Aberdeen, MD; 2nd Vice Division Chair, also Chair David Kalisz, of MFC Ltd., Laredo, received a plaque honorTX; 3rd Vice Chair Jill Shinners, of ing his many years of servPioneer Packaging, Chicopee, MA; At ice on ABMA committees. Large, Chris Monahan, of Brush Fibers, Inc., Arcola, IL; and Kevin Lannon, of Lanoco Specialty Wire Products, Sutton MA. New ABMA Officers Elected
ew ABMA officers were elected and announced during the Closing Business Session on the final day (March 28) of the ABMA Convention. The officers are: President — Ian Moss, of Static Faction, Inc., Salem, MA; Vice President — Jeff Malish, of The Malish Corporation, Willoughby, OH; Treasurer — D. Mark Fultz, of Abtex
Sanderson MacLeod won the William Cordes Innovation Excellence Award at the ABMA Convention. Mark Borsari, right, accepts the award from Carlos Petzold, Borghi USA, Chair of the Public Relations Committee. Corporation, Dresden, NY; and Past President — Mark Godfrey, of Felton Brush Inc., Londonderry, NH. Terms for these posts run two years. Also recognized during the Closing Business Session were retiring directors Bill Pavilonis, of The Sherwin Williams Company, Cleveland, OH; Andrew Dailey, of Jones Companies, LTD, Humboldt, TN; and Past President Barry Harper, of Harper Brush Works, Fairfield, IA. In his remarks Incoming ABMA President Ian Moss said, “It is quite a big thing for us suppliers to have one of us as president, and I am really am very honored.” Moss also thanked outgoing President Mark Godfrey for his service. “Somebody once said, ‘Character is determined in the presence of temptation and the absence of an audience.’ Mark (Godfrey) exemplifies that perfectly,” Moss said. “He is one of the most honorable people I have ever met. He has a great sense of humor. He brings a lot of insight and intelligence to all our meetings. All of us who work on the board admire him and recognize this.” Moss presented Godfrey with a personal locator beeper, saying it might come in handy as Godfrey, along with his wife, Darlene, is going to be a “flying” missionary to Honduras. “Thank you. I have really appreciated being part of this organization,” Godfrey said. “We are looking forward to our new adventure, hoping to give back a little bit for some of the many blessings that we have received.” The Godfreys have recently become involved with a Christian medical relief organization, Missionary Air Group (MAG), www.missionaryairgroup.org, which provides emergency air transportation for sick or injured patients in Central America. Currently, the organization primarily works in Honduras and Guatemala, going to locations only accessible by air to transport people from remote villages to hospitals where they can get needed medical help. The organization also helps doctors, medical teams and relief agencies get critical personnel and supplies to remote places. “Our primary role with this organization will be helping with fund-raising, but we will also be using the skills and experience we gained in business to help build the organization to better deliver aid and show the compassion of Jesus Christ to those in need through the use of missionary aviation,” Godfrey said.
BROOM, BRUSH & MOP
Since the organizationâ€™s main mission is to fly emergency relief, Godfrey will also get a chance to fly some of those missions himself as the pilot, fulfilling his life-long dream of becoming a Missionary Bush Pilot. Godfrey will continue as Chairman of the Board of Felton Brush and expects to remain on the Board Of Directors of several organizations. The balance of his time will be spent working on the Executive Team of MAG and working in Honduras. Sanderson MacLeod, Inc., Wins 2011 Innovation Excellence Award
â€œI want to thank the organization. It is a tremendous pleasure. I am very proud,â€? Borsari said. The ABMA William A. Cordes Innovation Excellence Award is given to recognize outstanding innovation in any manufactured product, component or service in the brush industry in any given year. Submitted entries are showcased during the ABMA Annual Convention, and attendees vote to determine the winner. Following the Closing Business Session, Ed Rigsbee, nationally renowned speaker, author and expert on strategic alliances and organizational strategy, gave a presentation titled â€œPartnering for Profits.â€?
uring the Closing Business Session, Carlos Petzold announced that Sanderson MacLeod, Inc., of Palmer, MA, is the 2011 winner of the Sixth Annual William Cordes Innovation Excellence Award, for the companyâ€™s Z-Tip protective brush tip for twisted-wire brushes. The company has a patent-pending on the invention and is manufacturing the Z-Tip for endoscopic cleaning brushes and cytology brushes. Sanderson MacLeod developed the Z-Tip to create a smoother, safer and stronger protective tip. Traditional methods, such as molded and acrylic tips, can cause problems including scratching, scarring and detachment of the tip from the brush. In setting out to find a better way to solve these problems, Sanderson MacLeod searched beyond the brush industry and found the answer in material joining engineering. As a result of many rounds of research, trials and testing, the company devised a new manufacturing process using high energy fusion welding technologies. As a result, the company is able to melt a pre-constructed core wire section of a twisted-wire brush into a consistent, smooth and inseparable protective tip. Sanderson MacLeod President Mark Bosari received the award.
â€œCreative Filament Solutionsâ€?
By Rick Mullen; Broom, Brush & Mop Associate Editor
ivision meetings remain a traditional part of the ABMA Annual Convention. These meetings include technical presentations and are held during the first full day of the convention. The following are highlights from the meetings involving the Paint Applicator, Broom & Mop, and Industrial & Maintenance divisions. PAINT APPLICATOR DIVISION
highlight of the ABMA Paint Applicator Division meeting at the ABMA Convention was the passing of a motion to donate $10,000 to the 100th anniversary effort. In making the motion, Paint Applicator Division Chair Bill Pavilonis, of Sherwin Williams, Cleveland, OH, pointed out that the division has benefited from funds accumulated through anti-dumping duties related to the Byrd Amendment, hence the ability and desire to make such a large donation to the 100th anniversary fund drive. Pavilonis also reported that the anti-dumping order out of China was up for renewal in 2010, but was revoked at the request of the participants and the ABMA. â€œThe Byrd Amendment monies have all but dried up due to a significant drop in natural bristle brushes coming from China,â€? Pavilonis said. The Byrd Amendment, also known as the Continued Dumping and Subsidy Offset Act, was enacted by Congress in 2000, at the request of the late Sen. Robert Byrd (D-WV). The law provided that collected anti-
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Pictured leading the Paint Applicator Division meeting are, from left, Chris Tesmer, Shur-Line, Vice Chair; Bill Pavilonis, Sherwin Williams, Chair; and Steve Workman, The Wooster Brush Co., Secretary. Tesmer was elected Division Chair for the next two years during the meeting. Workman was elected Vice Chair and Brent Swenson of Linzer Products was elected Secretary.
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dumping duties be distributed to domestic producers, such as specified paintbrush manufacturers, which petitioned the government as long as these producers were still in operation and producing specified products. While the amendment was challenged over the years by the World Trade Organization (WTO) and was eventually repealed in 2006, payment of collected anti-dumping duties to affected domestic producers continued. Paint Applicator Division Treasurer Chris Tesmer, of Shur-Line, Huntersville, NC, reported the division’s financial state was “very healthy,” with $34,000 in the treasury. Offering a brief ASTM (American Society for Testing and Materials) Subcommittee report was Division Secretary Steve Workman, of the Wooster Brush Company, Wooster, OH. Workman said the January ASTM meeting was conducted in Baltimore, MD, where a subcommittee was formed headed by John Feathers, of DuPont Filaments, Washington, WV, to review several issues concerning various types of paint applicators. Paint Applicator Division officers were also elected. They are Chair Chris Tesmer; Vice Chair Steve Workman; and Secretary Brent Swenson, of Linzer Products, West Babylon, NY. Technical Presentation By Tom Vichich And John Feathers
om Vichich and John Feathers, both of DuPont Filaments, Washington, WV, presented “Trends and Opportunities in Contrasting the North American and European Paintbrush Markets.” The presentation focused on differences in the paintbrush markets in the United States and Europe, particularly in France. Understanding the contrasts between the two marketplaces is crucial in the quest to generate sales in Europe of American-made synthetic filaments used in paintbrushes, in particular solid round tapered filaments. Vichich, DuPont Filaments business manager for North America and Europe, told attendees that, around 2002, he was given the assignment of product manager for paintbrush filaments. One of his primary tasks was to grow this segment. Tom Vichich “The first thing I thought after I looked at all the data was, ‘This will be no problem at all, we will just sell them in Europe,’” Vichich said. It soon became apparent that the European market, with its preponderance of hog bristle brushes, solvent-based paints and other nuances such as how paintbrushes are constructed, was not going to be an easy sell for synthetic bristle paintbrushes. It was decided that conducting consumer surveys would be a good place to start to best understand the European market vs. the North American market. “To understand Europe, we first had to back up and determine a base line in the U.S. market. Using AcuPOLL® (a trademark of AcuPOLL Research, Inc.), we gathered data and then we said, ‘Let’s now move this to Europe and try to contrast the two and see where there might be some opportunities for both development, and also for paintbrush manufacturers,’” John Feathers Vichich said. “From my point of view, the American manufacturer would be the easiest route to market, i.e., taking our existing customer base and having them export paintbrushes to Europe to be purchased by Europeans.” Vichich’s presentation primarily centered on contrasting the U.S. market and the French market. Speaking of the age demographic of the U.S. and France studies, Vichich said it appeared that once the French reach the age of 40, they don’t
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tend to paint as much as their American counterparts. Nonetheless, the age group in the two studies was fairly similar. “In order to be a participant in the survey, a person had to specify in the questionnaire that he or she bought paint in a certain price range,” Vichich said. “We weren’t after participants in the survey who go out and buy any paint and slap it on the wall with anything that is available. One of the qualifiers to participate was the price they would pay for the paint and where they would shop. This narrowed it down to about 300 participants in the U.S. market and 220 people in the French study.” Vichich said one of the first differences noticed, as a result of the studies, was the French tend to paint more often “Of the participants in the French study, 34 percent said they painted furniture within the past year. Another 25 percent painted interior surfaces, 24 percent used stains, and so on,” Vichich said. “The frequency of painting was much higher among French painters. Also, we noted the emphasis on painting furniture. “When one goes into a decorating store in France, they have pictures of people painting furniture. It is part of the labeling on the paint can. I don’t recall seeing this in the U.S. market. There were also some point of sales displays that included small videos emphasizing the proper techniques for painting furniture.” Feathers, DuPont Filaments’ lead technical expert for paintbrush filaments and abrasive filaments, outlined what the studies indicated were the top needs of the participants in their respective regions. In the French study, participants said a long-lasting paintbrush was their top priority. “In the U.S., the desire for a long-lasting brush didn’t even show up on the survey, yet it was No. 1 in France,” Feathers said. “Why is it that it doesn’t show up on the U.S. survey? I think it is because the underlying expectation in the professional brush segment is that the brushes are long-lasting — is not even a question. “In France, what comes out throughout the entire survey is, ‘We want something that lasts longer.’ They need something better than what they are using.” The No. 1 priority on the U.S. side was paintbrushes that are easy to clean, which was also high on the list for the French, as well. “Another big want and need that you will see throughout Europe is ‘no loss,’” Feathers said. “They don’t want the filament or bristle coming out of the brushes. It is No. 3 in Europe. It is a little further down on the list in the United States, because we don’t have that problem. I think in synthetics, it is easier to hold onto the filament than it is with hog bristle (widely used in France and throughout Europe), and we have been using synthetics longer.” Another major contrast between the two studies was in the area of bristle types. In the U.S., bristle preference was No. 3. “In the United States, people understand what kind of bristle they are using in the brush. They want a certain kind of bristle or filament for a certain kind of job,” Feathers said. “In France, it is not even a question. It doesn’t really register with them.” Feathers alluded to a display of brushes Vichich collected during a recent trip to France, Belgium and The Netherlands. Because of the way European paintbrushes are designed, packaged and marketed, the study suggests that consumers there are not able to readily determine the difference between professional, good or low quality paintbrushes. “They all say they are buying either professional or good quality brushes. How do they know it is a professional brush? Because, it says so on the handle or it says so on the wrapper. That is how they discern whether it is a professional brush or not — the way it has been labeled,” Feathers said. “The survey qualified that a professional brush must be able to be cleaned and reused ‘many’ times. A good quality brush meant that it must be able to be cleaned and reused ‘several’ times, and low quality meant it would be used once and thrown away.” The definition of “many” and “several” was much different in the two studies. U.S. consumers considered “many” to be more than 30. In France, “many” meant 10 to 12.
“The initial snapshot was they are all on the same buying path. The same percentage are buying professional paintbrushes, and the same percentage are buying good brushes,” Feathers said. “However, if you look at the brushes the French call professional, they would probably be in a lower category if sold in the United States.” Vichich added: “Most of the French people wanted to be able to use a brush more than once and not throw it away. There was no bias toward having to use a European manufactured brush vs. a brush made in the United States, and we were very pleased to see that.” When it comes to point of sales displays, Feathers said all the brushes displayed in France are in clear wrappers. Regulations dictate that consumers must be able to see what they are buying. “There are sometimes little kiosks with videos describing how the paintbrush is to be used, but there is no designation of good, better or best that one would see at a Lowe’s or Home Depot setup. However, you can see everything you are buying; nothing is covered up,” Feathers said. “They also use ‘hang tags’ to designate how the product should be used. For example, a brown tag designates the brush is to be used with stain and a blue tag designates water-based paint.” Feathers also pointed out contrast in the way paintbrushes are constructed in Europe vs. the United States. “They paint the handles a little bit differently. In addition, most bristles used in the French market are white. In Germany, most bristles are black,” Feathers said. Feathers added it is important that a company bringing products to European markets understand how products look in individual countries in order to gain quicker acceptance. “The other dominant thing that you see is European brushes is ‘triple’ thickness. This is thicker than what we typically use in the North America market. We would call what we use ‘double’ thick,” Feathers said. “The reason for that is they tend to have very thick paint and they
Brand Handles and Dowels Honduran and Domestic Pine Hardwoods P.O. Box 330065 Fort Worth, Texas 76133 USA
800-442-6353 (800-4-HANDLE) Phone: 817-361-8180 Fax: 817-361-8658 E-mail: firstname.lastname@example.org
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want a very thick brush. Another reason European brushes are thicker is because they still predominately use hog bristle.” Feathers explained that using hog bristle with water-based paint can get “sloppy,” therefore a stiffer brush works better. One technique to make brushes stiffer is to shorten the filament. “They go thicker, stiffer and shorter in response to the paint,” Feathers said. Feathers compared how European paintbrush handles are colored and their composition to toothbrushes. “For the most part, European handles are made with wood. You will see a lot of paintbrushes with two components and they may color them differently,” Feathers said. “I think part of this is the influence of the toothbrush industry. Toothbrushes that come out of Europe have two, three or four colors in the handles, different soft and hard sections in the handles and they flex differently.” Feathers displayed three European-made paintbrushes from three different manufacturers that had essentially the same handles. “This suggests probably a couple people are making these brushes, but marking them for different paint companies or for different retail stores,” Feathers said. “There seem to be very common formulations throughout the many different brands. In Europe, even though it is the birthplace of a lot of the processing equipment for the paintbrush industry, paintbrush makers tend not to do their own processing. The tendency is to go through a processor who might actually put the formulation together for them. The paintbrush company may not know what is in that mix. Brush makers buy it and put it into the brushes. “The fact that we’re seeing very common formulations throughout many different manufacturers suggests that there may be a couple of key processors dictating the formula and doing most of the prep work for the materials.” Vichich added: “To summarize, at the European stores I visited, you just couldn’t distinguish between good, better and best. Once you distin-
guished between water-based, acrylic and solvent-based brushes, there was really no best category.” Feathers said: “Formulation is the key, and it is not just the quality of filament, or who you buy it from, it is learning how to use it and educating people on the advantages of using a particular material. In Europe, we see almost a total lack of nylon in the industry. Nylon filaments paint the easiest and last the longest — key traits European painters desire. I don’t think they see the advantages of using synthetic filaments. “Another thing to look at is, in the United States, we are familiar with angle sash brushes. We use them all the time for doing trim work. Europeans use round brushes for trim work. There is a totally different technique for trimming with round brushes. Could they learn how to use an angle sash? Yes. I think they would be happy with them, because using round brushes is difficult.” BROOM & MOP DIVISION
haired by Jim Nairn, of Harper Brush Works, located in Fairfield, IA, ABMA Broom & Mop Division meeting attendees agreed to continue the discussion of making a donation to the ABMA 100th anniversary fund raising effort during the next National Broom and Mop Meeting in November in St. Louis, MO. The division also elected the following officers: Chair Edward Pearson, of Crystal Lake
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Mfg., Autaugaville, AL; and Vice Chair Christopher Deane, of Freudenberg Household Products, Aurora, IL. Technical Presentation By Carlos Petzold
arlos Petzold, of Bodam International/Borghi USA, Aberdeen, MD, presented “The ABMA Website as a Working Tool.” The presentation outlined some of the practical ways ABMA members can use the website, www.abma.org, both as a convenient and timesaving tool and as a way to help attract new members. Petzold began by showing attendees four divisions of the website’s “home” page. “On the home page we have ‘Looking to Become a Member?’ and ‘Looking to Buy, Sell and Source?’ We also have ‘Industry News’ and we have ‘Public Resources,’” Petzold said. “These are four divisions on the home page where visitors can jump right into many things without having to use the ‘buttons' on the left side of the page.” Petzold suggested a good place to start in promoting ABMA using the website would be under “Looking to Become a Member?” Under this heading, there are two choices to enter: “Start here” and “Join ABMA.” A third button is “View the ABMA Video.” “Let’s say you are trying to promote ABMA and you want somebody to learn about the association. The first place to look is ‘Start here,’ or if someone wants to join, hit ‘Join ABMA’ and jump right in,” Petzold said. “Clicking on ‘View the ABMA Video’ will begin to stream a video made some years ago, which is still an excellent tool for summing up ABMA. This is a promotional tool to recruit new members.” On the right side of the home page under “Looking to Buy, Sell and Source?” are three buttons: “Company Lookup,” “Product Search,” and “Classifieds.” “The ‘Looking to Buy, Sell and Source?’ section is a great tool for ABMA members looking to buy, sell and source from other members, and also for people in the outside world looking to get something from members,” Petzold said. Petzold demonstrated how to use the “Company Lookup” button. After clicking on “Company Lookup,” a screen appears allowing the user to select an ABMA member company. Once a desired company is selected, the user can click on “Go” and a screen will appear giving pertinent information about the selected company, including the company’s address, contact person, phone number in addition to email and website links. Products a company offers are also listed. “If somebody asks me to send them information about a company, I highlight the information and copy and paste it in an email and send it to the person making the inquiry,” Petzold said. “Under ‘Product Search’ you can find various types of products that you might be looking for and you can select by country. We don’t have all the countries listed. We only have countries of the people who are actually ABMA members. “For example, let’s say somebody in the general public wants to buy 100,000 artist brushes. He or she can click on USA, hit search, and immediately the search results come up with ABMA members that have selected themselves to be listed under the category of artist brushes. “Furthermore, let’s say, the person just wants to deal with companies located on the East Coast and he or she is a visitor who doesn’t know anything about ABMA. The visitor can select companies located in Pennsylvania, New York, New Jersey, etc.” After selecting the companies, the person searching for a company from which to purchase the artist brushes would be required to enter the information called for at the bottom of the page that includes the person’s name, email address, company name and phone number. There is a box, in which the visitor has up to 200 characters to ask a question or make a comment. “The visitor can say, ‘I’m looking for 100,000 artist brushes.’ Then he or she can click ‘send email’ and an individual email will go to each of the companies that were checked. The companies will not know who else received emails,” Petzold said. “The key contacts for those companies
will see an ABMA email (RFQ) — a request for quote. “This is a quick and easy way for people to source something. If you want to be able to manage your time more quickly, you, as a member buying from other members, should be using this tool. There is no need for you to have to go look up every single email address. I use this and I can’t tell you how many times a month I walk somebody through this over the phone when they call us looking for products.” The third part of “Looking to Buy, Sell and Source?” is the section where classified ads can be posted. After being posted, classified ads remain for 90 days before being deleted. After the 90-day period, they can be posted again. “Using classified ads is something that you should really consider,” Petzold told those attending the presentation. “If you have some overstock or used equipment, whatever it is you might want to sell, this is a great tool.” On the bottom left of the main portion of the home page is a section labeled “Industry News.” To the right of the “Industry News” heading is an icon that indicates “RSS Feed.” By signing up for RSS Feed, members and others can receive news items as soon as they are posted by way of email or other electronic avenues such as a smart phone. “By signing up for RSS Feed, you can get the news fresh,” Petzold said. “Under ‘Public Resources,’ the ‘Affiliated Organizations’ button is there to contact ANSI or ASTM, etc. There are links about who they are and visitors can link to their websites. Under ‘Industry Trade Press,’ there are links to the various trade press organizations.” On the far left side of the home page there are several more buttons. At the top is the “Home” button, which brings up the home page. These buttons are visible on the left side of pages throughout the website. The second choice is the “100th Anniversary” button, which brings up a page with information about the ABMA 100th anniversary coming in 2017. “In the 100th anniversary section we have the recognition of the people who have donated. There is a ‘make a donation’ link and a YouTube video talking about the 100th anniversary, sponsorship and the association itself,” Petzold said. “The 100th anniversary page provides details on what the costs are (for sponsorships) and what you get in return.” The next left side button is “Learn About ABMA,” where information is posted about safety slips, the ABMA Board of Directors, ABMA divisions and committees, etc. The “Marketplace” button takes visitors to “Company Lookup,” “Product Search,” and “Classified” locations, the same as are on the main section of the home page to the right. The “Industry Information” leads visitors to other areas including “Affiliated Organizations,” “Industry News” and “Industry Trade Press,” which are also listed on the home page. A fourth section under this heading is “Color Coding for Extruded Filaments.” Next is the “Calendar” button. “This one (the calendar button) is really great,” Petzold said. “It is a great tool if you are planning a trip or if you are planning an event and you want to see if it conflicts with another industry event. If you know of an industry event that is not posted on the calendar, you should contact ABMA Executive Director David Parr by email.” The “Innovative Excellence Award” button provides information and rules regarding the ABMA William A. Cordes Innovation Excellence Award. Moving down the left side is the “ABMA Annual Convention” button where information about the ABMA Convention can be obtained, including brochures and YouTube videos. The “Join or Renew ABMA” takes the visitor to a page where he or she can sign up to be a member of ABMA or renew an existing membership. The “Contact” button supplies information on how to contact ABMA. The “Share” button offers links to social networking sites. Below the social networking icons will be logos of companies that have donated at the Gold Sponsorship level to the 100th anniversary. Currently Osborn has this prestigious honor. “If you are willing to become a Gold Sponsor, you can have your logo, just Continued On Page 36
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BBMâ€™s Photo Gallery
Of Leading Suppliers To The Broom, Brush & Mop Industry The American Brush Manufacturers Association held a Suppliers Display on March 25 during the 94th Annual Convention, which was held at the Hyatt Lost Pines Resort & Spa, Austin, TX.
Jones Companies, Ltd. of Humboldt, TN, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Don Leventhal, Newton Broom; Ralph Jones and Andrew Dailey.
Borghi USA & Borghi S.P.A.
Borghi USA of Aberdeen, MD, and Borghi S.P.A., of Italy, were among the exhibitors at the ABMA Suppliers Display Program. Pictured, from left, are Carlos Petzold, Borghi USA; Matt Tompkins, Borghi USA; Jeff Schaefer, Schaefer Brush Mfg. Co.; Gary Townes, Magnolia Brush Mfrs., and Paolo Roversi, Borghi S.P.A.
DuPont Filaments of Washington, WV, was among the exhibitors at the ABMA Suppliers Display Program. Pictured, from left, are John Feathers, Tom Vichich and John Hackney.
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Boucherie USA/ Machines Boucherie
Machines Boucherie NV and Boucherie USA of Izegem, Belgium and Knoxville, TN, were exhibitors at the ABMA Suppliers Display Program. Pictured, from left, are John Williams, Boucherie USA and Bart Boucherie Jr., Machines Boucherie NV.
Proveedora Mexicana De Monofilamentos
Proveedora Mexicana De Monofilamentos of Mexico City, Mexico, was an exhibitor at the ABMA Suppliers Display Program. Pictured from left, are Enrique Mejia; Jeff Malish, Malish Corporation; Dennise Silva and Cynthia Sauza.
PelRay International of San Antonio, TX, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Gary Townes, Magnolia Brush; R.J. Lindstrom, Zephyr Mfg. Co.; Ray LeBlanc of PelRay; David McGee, PelRay; Bart Pelton, PelRay; and Katie Pelton, PelRay.
Jewel Wire Co., a division of Loos & Sons, of Pomfret, CT, was an exhibitor at the ABMA Suppliers Display Program. Pictured are Sam Dixon, left, and Dave Fournier.
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Connors & Co.
Zahoransky USA / Zahoransky AG
Connors & Co., Inc. of Ramsey, NJ, which represents Wohler Brush Tech in the United States, was among the exhibitors at the ABMA Suppliers Display Program. Pictured, from left, are Brian Connors; Jim Benjamin of Precision Brush Co.; Matthias Peveling, Claudia Peveling, and Wendy Connors.
Zahoransky USA of Sugar Grove, IL, and Zahoransky AG of Germany, were exhibitors at the ABMA Suppliers Display Program. Pictured from left, are Artur Seger of Zahoransky USA; Gus Treslo, E. Gornell & Sons; Kevin Kigyos, Zahoransky USA; Ulrich Zahoransky, Zahoransky AG; and Frank Kigyos, Zahoransky USA.
Lanoco Specialty Wire Products
Hahl, Inc. of Lexington, SC, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Florian Kisling, Norbert Texler; Jeff Ghilani of United Rotary Brush Corporation; Andrew McIlroy, Terry Hogan and Martin Ohneberg.
Lanoco Specialty Wire Products, Inc. of Sutton, MA, was an exhibitor at the ABMA Suppliers Display Program. Pictured is Kevin Lannon.
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Keystone Plastics, Inc. of South Plainfield, NJ, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Marvin Naftal, Frances Naftal and Michael Naftal of Keystone Plastics.
Static Faction, Inc. of Salem, MA, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Ian Moss of Static Faction and Brian Bonnema of Tod Thin Brushes.
Northern Wood Products
Milliken Nail Insertion Machinery
Northern Wood Products, Inc. of La Crosse, WI, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Dennis Peterson, Northern Wood Products; David Parr, SilvaCor, Inc. and Executive Director of ABMA; and Bruce Gale, Michigan Brush Mfg. Co.
Milliken Nail Insertion Machinery, a division of Charles E. Green of Newark, NJ, was an exhibitor at the ABMA Suppliers Display Program. Pictured is Caitlin Green.
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Brush Fibers, Inc. of Arcola, IL, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Jim Monahan, Chuck Copp, Ken Rakusin, Gordon Brush; and Chris Monahan.
Monahan Filaments of Arcola, IL, was among the exhibitors at the ABMA Suppliers Display Program. Pictured, from left, are Jon Monahan, Laura Hebert, Brian Crawford, and Keith Correia.
Industrial Wood Products
Multi Brosses of St. Jules, Quebec, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Mario Roy, Dominic Pare, and Yves Germain.
Industrial Wood Products, Inc. of Burlington, NJ, was an exhibitor at the ABMA Suppliers Display Program. Pictured is Fred Mirsky.
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Distribuidora Perfect, S.A. de C.V. of Naucalpan, Edo. de Mexico, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Rodrigo Ripstein, Jorge Ripstein and Eduardo Bertello.
Draper Knitting Co. of Canton, MA was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Kristin Draper and Bill Shaul.
CarlSon - STI Inc.
MFC, Ltd. of Laredo, TX was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Paty Cavazos and David Kalisz.
CarlSon - STI Inc. of Roselle, IL, was among the exhibitors at the ABMA Suppliers Display Program. Pictured is Mit Patel.
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Northeast LTDA of Sao Paulo, Brazil was an exhibitor at the ABMA Suppliers Display Program. Michael Grossmann, left, of Northeast LTDA is pictured visiting with Rudy Deligdish of Deligh Industries.
Plasticfibre S.P.A. of Italy, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Sergio Fiori and Glenn Guyette.
Beira Enviro Solutions
Structural Foam Molding
Beira Enviro Solutions Pvt Ltd. of Sri Lanka, was an exhibitor at the ABMA Suppliers Display Program. Pictured is Ed Bell.
Structural Foam Molding of Petal, MS, was an exhibitor at the ABMA Suppliers Display Program. Pictured, from left, are Debbie Cedotal and Brant Cedotal.
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By Harrell Kerkhoff; Broom, Brush & Mop Editor The late French fashion designer Yves Saint Laurent once said, “Fashions fade, style is eternal.” While walking around the vast International Home & Housewares Show, it becomes quite evident that style,innovation and function are main objectives for many of the 1,951 exhibitors during the three-day event. This year’s Housewares Show, held March 6-8 at Chicago’s McCormick Place, also featured an estimated 21,000 buyers from around the world. Products on display included various types of brushes, mops, brooms, squeegees and related cleaning wares. Many of these products featured microfiber and proclaimed to be environmentally friendly, helping meet today’s demands placed by retail partners and end-use consumers. Broom, Brush & Mop Magazine talked with representatives of five companies that took part in the 2011 Housewares Show. They not only highlighted new products being introduced, but discussed why attending such an event is so important for their respective companies. A photo gallery featuring several cleaning industry Housewares Show exhibitors from this year’s event begins on page 32.
aking part in the Housewares Show every year is Harper Brush Works, a 111-year-old manufacturer headquartered in Fairfield, IA. According to Harper Brush Works Vice President of New Business Development Barry Harper, the main objectives for the company while exhibiting at the show include meeting current customers to discuss various programs, landing new business and showcasing the company’s wide variety of products. Harper also has an additional interest in the Housewares Show as he currently serves as vice president on the International Housewares Association (IHA) Board. IHA is a full-service trade association that sponsors the Housewares Show. Harper said his main focus, while on the IHA Board, is to help set strategy for the association and the Housewares Show. He also works to recruit new IHA members. “The (IHA) staff is extremely strong and looks to the board for guidance and approval,” he said. “There are also committees within (IHA) that help with everything from marketing and branding of the show, to internal issues such as working with McCormick Place representatives. There is a lot of reaching out to exhibitors and retailers as well.” Harper served as chairman of IHA’s Industry Education Committee from 2003-2005, and is currently a member of the Housewares Export Council (HECNA) and IHA’s executive networking group known as Chief Officers Reaching Excellence (CORE). Among the cleaning-related products manufactured and marketed by
Harper Brush are various types of brooms, mops, microfiber items, dusters, squeegees, buckets and dust pans. Over 75 percent of the company’s products are manufactured in the United States. “We continue to focus on the breadth of our product line and how we can best be a single-source vendor,” Harper said, when asked about his company's Housewares Show objectives. “We also always talk about the quality and durability of our products. “It’s our goal to find new customers and that has happened again at this show. Even though we have nationwide distribution, there are still people who have never heard of our company. That is partly why we are at this show every year.” On the housewares side of business, Harper Brush Works sells products to a wide variety of customers. This includes grocery, drugstore, mass and hardware retailers, along with Internet sales and catalog houses. “We end up talking with all of these customer types at this show,” he said. Harper was positive when asked about the current state of the U.S. economy and how it’s influencing his company. “Every month, for the past six months, we have seen improvement. There are good signs for the future and new customers coming aboard. I Barry Harper feel 2011 will be a good year for us,” he said. Contact: Harper Brush Works, 400 N. Second St., Fairfield, IA 52556-2416. Phone: 800-500-9351. Website: www.harperbrush.com.
ince Brushtech is a U.S. manufacturer of household-related cleaning brushes and other items, the company relies on product innovation and new ideas to help it remain competitive, especially against foreign competition. “This is how we can stay current with our customers,” Brushtech Vice
President of Sales Zaven Gunjian said. “We don’t compete on price, but instead on quality, service and innovation.These are our three main selling points to customers. “We always keep refreshing our lines, even if it’s just repackaging an old idea. For example, we will provide four different types of existing brushes into one package. We will repackage for different sets, different ideas, etc.” Among the newer items showcased by Brushtech while exhibiting at this year’s Housewares Show was a brush designed to better collect lint from a clothes dryer. It featured soft bristles to better grab the lint. Other items from Brushtech that could be viewed at the show included a new flexible drain brush that is 20 inches long and designed to help unclog sink and bathtub drains; a new type of barbecue brush; and a foamtip bottle cleaning brush that includes polypropylene bristles. Brushtech products are American-made at the company’s facility in Plattsburgh, NY, a point that is often stressed to customers. “It’s not only about supporting the national economy but also our local community. We Zaven Gunjian don’t feel it would be right to abandon the local community for a buck,” Gunjian said. “Our products are sold to a large cross-section of retailers, from ‘mom and pop’ shops to large retail chains. We focus, however, on the medium to smaller-size retailers.” He added that the main geographical selling market for Brushtech continues to be in the United States, but the company has also found markets in such places as Europe, Australia and Canada. Customer feedback, including that which comes at the Housewares Show, remains an essential way for Brushtech officials to improve the company's product line. “We have customers who receive our samples and will let us know what they like or don’t like about an item. For example, they may say, ‘We like your new barbecue brush, but do you also offer it with a longer handle?’” Gunjian said. “We may incorporate that idea into our next design. We can take the feedback of our existing customers to also help find new customers.” As for the current state of business in general, he said the U.S. economic recession may be over, but there is still much room for improvement. “Every day you have to work hard and hope for the best. We, as a company, are pushing forward and making headway,” Gunjian said. Contact: Brushtech Inc., 4 Matt Ave., P.O. Box 1130, Plattsburgh, NY 12901. Phone: 518-563-8420. Website: www.brushtechbrushes.com.
mong the showcased cleaning-related items found at the Freudenberg Household Products (FHP O-Cedar ® ) booth during this year’s Housewares Show was the new OCedar ® ProMist ® Cleaning System. To help promote the product at the event was professional organizer, writer and television personality Peter Walsh. A regular on The Oprah Winfrey Show, and who now has his own series titled Enough Already! with Peter Walsh that airs on The Oprah Winfrey Network, Walsh is a spokesperson for the O-Cedar® ProMist®. The product features a microfiber flat mop and built-in fluid container placed onto
the handle. “The work I do is all about helping people de-clutter their homes and becoming better organized, which helps them live a richer and fuller life,” Walsh said. “The families I work with are generally looking for two things — to save time and to do things around the home more efficiently.” Concerning the ProMist®, Walsh said the product has been designed for ease-of-use, incorporates environmental benefits since it features microfiber pads that can be washed, and allows end-users to select what type of cleaning fluid they want to use. This can include only using water or a water/vinegar mix. “It’s also ergonomically designed with a tilting head,” Walsh said. “The product represents many of the things that I’m all about — efficiency, innovative design and being environmentally sound.” The ProMist™ is designed for such hard floor surfaces as tile, vinyl and wood. FHP O-Cedar® Senior Marketing Manager Domineca Neal added that the product was introduced in July 2010. “Consumers have embraced it because of all of the features that Peter has mentioned. In addition, the ProMist® allows end-users to be in control and effectively clean,” Neal said. Walsh added that officials at FHP O-Cedar® rely on the company’s past experiences and current customer relationships to help them design and introduce new cleaning products for the home. “For example, with the ProMist®, (end-users surveyed) felt its red color conveyed a much more dynamic product. They also wanted a lower hand holder on the arm of the product in order to maneuver it easier,” Walsh said. “Products like the ProMist® represent tradition, company experience, innovation and consultation with end-users.” Many of FHP O-Cedar® products that were featured during the Housewares Show included microfiber. According to Neal, this was by design. “Microfiber, with its unique attributes, allows endusers to do a thorough cleaning of a home. It helps make the product more efficient and effective. It’s a material we try to incorporate quite a bit,” Neal said. Another product showcased by FHP O-Cedar® was the Pro Scrub™ Sponge Roller Mop. “By talking with consumers we know it’s very important for them to be able Domineca Neal and Peter Walsh to lift dirt and grime while cleaning hard floors. This product allows them to do this and remove tough stains,” Neal said. She added the Housewares Show allows company officials to interact with both current and prospective customers, helping keep them up-to-date. “Also, we are able to showcase the new look of O-Cedar®, featuring red as the primary color on products and packaging. We are using new packaging that has been supported with consumer research,” Neal said. “Consumers have told us that this packing is simpler and easier to understand, helping make the shopping experience better.” The new packaging is designed so consumers can easily touch actual products, such as the bristles of an FHP O-Cedar® broom. “It’s important to open up our packaging so consumers can better interact with products while at the retail shelf. This helps consumers make proper purchasing decisions,” Neal said. Contact: Freudenberg Household Products LP, 2188 Diehl Rd., Aurora, IL 60502-8775. Phone: 800-838-0151. Website: www.ocedar.com.
roviding a large venue to help companies introduce new products is an important function of the Housewares Show. This is something officials at Unger Industrial took full advantage of this year. The company launched its “New Face Of Innovation” theme during the 2011 event. This included 18 new products and two brand updates — the relaunch of Unger’s premier brand “Unger PRO” and the repositioning of the company’s fashion-forward household brand “Total-Reach® by Unger.” According to the company, most of the new patent-pending product offerings feature Unger’s Connect & Clean System™, which is designed to help consumers clean and maintain high access areas around the home without the need of a ladder. This includes items that help with high access dusting and brushing, bulb changing and window cleaning. Unger Industrial Channel Marketing Manager Scott Machado said new packaging is also being applied by the company. For example, TotalReach® and Unger PRO will feature trilingual packaging in English, French and Spanish. “We have also incorporated the use of icons into all of our packaging to make the use of these products easier to understand,” he said. “And finally, we have increased the use of the Connect & Clean System™ logo on our packaging, which brings all of our branding together.” Many of Unger’s cleaning products feature a system where one pole can be used to fit various types of heads, such as dusters, scrubbers and squeegees. “Our professional scrubber has a new type of scrub pad, and we are very excited about our new dusters. Unger has taken traditional dusters and made microfiber versions. They are the microfiber ‘feather’ duster and the microfiber ‘wool’ duster,” Machado said. “This is all part of Unger’s Connect & Clean System™. These dusters work well on chandeliers and delicate items such as figurines and crystal. The duster heads easily come off and can be washed.” Another product highlighted at the Housewares Show by Unger Industrial was the company’s 48-inch fixed waterflow pole. One benefit to this product is that it can be used for downward scrubbing. “For the first time, we have also introduced a wash brush head (that fits the waterflow pole) featuring a squeegee. The end-user can turn on the Scott Machado water, wash windows and then turn the brush head around to use the squeegee,” Machado said. “We are trying to continually identify unmet consumer needs. Our inhouse research and development department, as well as our in-house marketing teams, dig deep to look at the needs of end-users and provide answers. “Unger also works to be eco-smart. All of the products that we are introducing (at the Housewares Show) which have any kind of fabric are featuring microfiber. One of the major benefits of microfiber is that a person can wash it without using chemicals. This can be done over and over.” Unger Industrial also had on display what Machado described as “the secret weapon for every garage.” It’s a dual head 48-inch pole that fits various types of squeegees, brushes and street brooms. “It can fit most head attachments, thus eliminating the need for many different poles often found in a garage,” he explained. Also on display at the Unger Industrial booth were the company’s cleaning cloths featuring Scrub-Zone™. Machado said the cloths were designed to clean such surfaces as glass top stoves. One type of cloth includes wood fiber made from pulp and woven into the cloth. “The natural characteristics of the wood in the cloth attracts oil and
grease, but it doesn’t retain odors,” he said. An annual exhibitor at the Housewares Show, Machado said Unger Industrial representatives make a point to talk with, and listen to, the needs of customers and end-users alike. “We internalize the information that is attained at the show. It’s important that we look at the products Unger currently offers, along with products that our company may be missing, and then deliver to consumers what they need,” Machado said. He predicted that the remainder of 2011 will be a very exciting time for the company. “We have already had the most product launches in a very long time. This, along with our new packaging and our three-tier branding, have provided a lot of excitement during this show,” Machado said. Contact: Unger Industrial, LLC, 425 Asylum St., Bridgeport, CT 06610. Phone: 203-336-3344. Website: www.ungerglobal.com.
howcasing two different lines of stick goods at the Housewares Show was The oneCARE Company, which produces the Michael Graves line exclusively for Target stores, as well as Clorox® brand mops, brooms and cleaning-related products. The oneCARE Company offers a stable of brands that feature over 500 products and includes items found in the laundry, pet and cleaning consumer product categories. OneCARE is headquartered in Alpharetta, GA. A new line of Michael Graves cleaning products, showcased by oneCARE at the Housewares Show, became available in Target stores in mid-March 2011. This line features five new items, according to oneCARE representative Megan Licursi. “OneCARE manufactures the line and works with Michael Graves, and his design group, to help find better ways to meet customer demands,” Licursi said. OneCARE Senior Product Manager Mark Butts added that recent feedback from the new Michael Graves line has been positive. “The development stage took around one year. OneCARE co-develops with Michael Graves, who provides all of the design work. We contribute as the voice of the consumer, the engineering and execution of the products,” Butts said. “Michael Graves always looks to put an ergonomical spin on traditional stick goods,” Licursi added. The new product lineup includes a microfiber twist mop designed to be easier on hard floors, a dust pan that “flips up” to help end-users from having to bend down as much while cleaning, and a dust mop with replacement head. The oneCARE Company Mark Butts also showcased its Clorox®
brand of stick goods. “Much like with the Michael Graves line, The oneCARE Company manufactures and licenses the Clorox® line. It can be found at Walmart, Target and within other distribution,” Licursi said. The Clorox®-branded items include brooms, mops, brushes and tile scrubbers. Contact: The oneCARE Company, 3440 Preston Rd., Suite 650, Alpharetta, GA 30005-3820. Phone: 770-570-5042. Website: www.onecareco.com.
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any leading companies involved in the world’s home and housewares marketplace once again met at Chicago’s McCormick Place for the International Home & Housewares Show. The 2011 edition was held March 6 - 8. This year’s show included many exhibitors of broom, brush, mop, squeegee and related cleaning products, including those companies featured on the following pages.
Harper Brush Works
Located in Plattsburgh, NY, Brushtech, Inc., provides such items as barbecue, bath, car washing and wire brushes; kitchen tools and various accessories. Shown is Zaven Gunjian, vice president of sales. Manufacturing a variety of cleaning products is Harper Brush Works, Inc., of Fairfield, IA. The company’s items include brooms, mops, dusters and squeegees. Shown, left to right, are Barry Harper, president/CEO; and Jesse Henderson, inside sales/customer service representative.
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L C Industries
Houseware-related products provided by Unger Industrial, LLC, of Bridgeport, CT, include microfiber products, brushes, dusters, scrubbers and squeegees. Shown is Scott Machado,channel marketing manager.
Providing a wide variety of housewares is L C Industries, of Durham, NC. Products include brooms, dust pans, sponge and wet mops. Shown are Laura Fahner, sales account manager; and Justin Stalek, national account manager - commercial & tactical sales.
Freudenberg Household Pds.
Eagle Home Products
Freudenberg Household Pds., of Aurora, IL, features the O-Cedar® brand. Items include brooms, mops and scrubber sponges. Shown with the company’s O-Cedar® ProMist™ are reprsentative Domineca Neal, senior marketing manager; and Peter Walsh, organizational consultant, writer and television personality
Various types of cleaning-related items provided by Eagle Home Products Inc./Eagle Hygienic Rubber Co., include toothbrushes; bath and scrub brushes; brooms; scouring pads and sponges. The company is located in Huntington, NY. Shown, left to right, are company representatives Setko Seter and Andre Chemtob.
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The Libman Co.
The Libman Company, of Arcola, IL, provides a variety of housewares including dust, sponge and wet mops; brooms; brushes and buckets.
Offering a variety of products for the cleaning industry is Hayco Manufacturing Ltd., of Hong Kong. Its items include brooms, mops, brushes, squeegees, carpet and floor sweepers. Shown, left to right, are Greg Scott, director - business development; Christopher Hay, managing director; Charston Yip, manager account management; and Robert Atter, director - new product development/engineering.
Howard Berger Co.
The oneCARE Co.
Howard Berger Co., Inc., of Cranbury, NJ, features such housewares as brooms, mops and painting accessories. Shown is Bobby Winterstein, president.
Among the houseware-related products from The oneCARE Company, of Alpharetta, GA, are various types of brooms and mops. Shown is Jarrod Streng, vice president of marketing & general manager.
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Butler Home Products
Quickie Manufacturing Corp., of Cinnaminson, NJ, supplies the cleaning industry with various products such as brooms, brushes (bath, kitchen/vegetable), mops, scrubbers and squeegees.
Among the various cleaning aids from Butler Home Products, LLC, are brooms; kitchen/vegetable and scrub brushes; scrubber sponges; disposable cleaning supplies and mops. The company is located in Marlborough, MA.
Offering a variety of cleaning products including squeegees, scrubbers, dusters, car washing brushes, buckets and microfiber items is Ettore Products Company, located in Alameda, CA.
Products provided by Kleen Maid, of Commerce, CA, include kitchen/vegetable, scrub and toilet bowl brushes; dust pans; microfiber items and other housewares.
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ABMA Division Meetings Continued From Page 21
like Osborn has, on every single page of the website,” Petzold said. While all the above locations on the home page can be accessed by members and non-members alike, the “Member Login” button takes ABMA members to a part of the website that is reserved for members only. “When I look at this part of the website, the first thing I do is enter the member resources section,” Petzold said. “In the members-only area, you as a member, gain access to special information and resources. Here you can purchase safety slips. There are management information surveys, work force training and educational programs, and members can update their ABMA information. Members can download ABMA logos for their websites, as well as print logos. There are high resolution logos available that can be downloaded and used for letterheads, or for making other graphics. “Also, there are publications, such as trade bulletins available to members. Members have access to employee screening services, financial analysis and benchmarking. There are classified listing forms. There is also a tool to be able to see if people have been recruiting.” Other member benefits and resources available in the members-only section include National Association of Manufacturers programs and publications, merchant services for credit card processing, PPA (Pre Pay and Add) logistics for freight and various how-to brochures. “There are a lot of resources here,” Petzold said. “It used to be you would get information about these resources in the mail. With the ABMA website, we are trying to avoid the expense of printing and mailing. The website offers easy access to these benefits for membership, but members have to get on the web to be able to get to these resources.” Other features of the members’ section include an organizational directory and a member directory. The online store is where members can register for a convention. The Monthly Brush Up Newsletter can also be accessed in the members’ section. Still another part of the members-only section is Convention Archives, one of Petzold’s favorites. “This is really a great tool. Let’s say there was a product you wanted to buy or a person you met at a past convention, but you just can’t remember the details. In this section you can access past convention information to help you recall that product or individual,” Petzold said. “You might say to yourself, ‘I think it was in 2008. Where were we? Oh yeah, we were at La Costa. That’s right, it was at La Costa. Who was that guy who I talked to there? I just can’t remember.’ “The convention brochure in the archives will give you information concerning the convention you desire, including the registration list. You can click on the registration list, and immediately you can see exactly who attended and find that person you talked to, including his or her contact information.” Petzold is chairman of the ABMA Public Relations Committee. He invited people to contact him should they have any further questions on how to better use the ABMA website as a working tool. Visitors to www.abma.org can "lookup" Bodam International Ltd. or Borghi USA to contact Petzold. INDUSTRIAL & MAINTENANCE DIVISION
verseeing the ABMA Industrial & Maintenance Division meeting was Chair Mark Fultz, of Abtex Corporation, Dresden, NY. During the meeting, division Treasurer Gene Huegin, of Pferd USA, Leominster, MA, reminded attendees that safety slips have been updated. “We would like to remind members to rotate old safety slips that they might have in stock with the newer ones,” he said. “I want to also remind members that ABMA offers a shared expert witness program. If you find yourself in a situation where you need some extra technical support or specialist support, contact ABMA Executive Director Dave Parr and support can be provided.” In his treasurer’s report, Huegin said the division has $11,180 in the
Officers of the Industrial & Maintenance Division are pictured at the beginning of the division meeting. The officers are, from left, Gene Huegin, Pferd Milwaukee, Vice Chair; Mark Fultz, Abtex Corp., Chair; and Scott Enchelmaier, The Industrial Brush Co., Secretary. During the Division Meeting, Huegin was elected Chair for the new two year term, Enchelmaier was elected Vice Chair and Greg Miller, Mill-Rose, was elected Division Secretary. treasury. Also, during the division meeting, the following Industrial & Maintenance Division officers were elected: Chair Gene Huegin; Vice Chair D. Scott Enchelmaier, of The Industrial Brush Company, Fairfield, NJ; and Secretary Gregory Miller, of The Mill-Rose Company, Mentor, OH. Technical Presentation By Jill Shinners
ill Shinners, of Pioneer Packaging, Chicopee, MA, presented her technical presentation “Ever So Much More Than Just A Box.” In her opening remarks, Shinners compared life, and the packaging business, to the suits in a deck of cards — a heart, a diamond, a club and a spade. “For the heart, or the ‘love’ card, we have the manufacturing of the product that starts with a terrific idea,” she said. “Then the ‘diamond’ is when we bring that idea into something real. We then move toward the ‘club,’ and we beat and beat the product to death, so that we have something great to sell. And then, in the end, we hope that the ‘spade’ doesn’t have to come out. “At the ‘heart’ of Pioneer Packaging’s operation, we have the graphic and structural design of products. We make printed folding cartons. We print on foil, metallic and plastic materials. We offer thermoformed plastics, which are blisters and clamshells. “Then, if need be, we can contract half the product for the customer. We can get the customer started and make a small run of the product, and then he or she can decide if it is something the customer wants to bring internally into a facility. We help toward this goal.” Speaking of the “diamond” stage of designing and bringing a packaging solution to fruition, Shinners said a major key to formulating a successful package for a client is the question-asking phase. “The customer gives us the product he or she wants to package, and we take that product and analyze the best way we can help the customer package it,” Shinners said. “In this process, we come up with lots and lots of questions. The first question is, ‘How much did you budget for packaging?’ It seems that many times packaging is the last thing budgeted. We say packaging is the thing that sells the product. Packaging is critical to the perception a consumer forms when he or she views a product.” Jill Shinners Shinners alluded to a study done Continued On Page 48
By Rick Mullen, Broom, Brush & Mop Associate Editor
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through their eyes and understand their needs.” Rigsbee and the audience then went through a list of attributes of ABMA that would pertain only to members. Some of the items on the list BMA Convention guest speaker Ed Rigsbee walked ABMA were assigned zero value, as they either were determined to have no members through a step-by-step evaluation on the value and value, or they were able to be accessed by members and non-members return on investment (ROI) of ABMA membership. The result alike. The first item on the list that the audience agreed showed value to was the total yearly value to ABMA members was determined to be $18,900. The cost of yearly membership is $2,800. These two values indi- members only was “research materials.” Rigsbee asked the question: “What does the association and/or the cate an ROI of 6.75x. Rigsbee, a nationally renowned speaker, author and expert on strategic divisions do to create research materials that are only available to memalliances and organizational strategy, spoke following the Opening bers?” The audience agreed that industry statistics are provided that are not Business Session of the 2011 ABMA Convention. “The goal of this exercise is to achieve some honest return on invest- available to non-members. Rigsbee asked another question: “If you were to assign one of your ment numbers that people, who are not members, will believe,” Rigsbee said. “We don’t want to inflate or deflate the value of membership, but we employees to do all that research and get that information for you, what would it cost in hours?” want to discuss honestly what the membership is worth.” After discussing the issues, audience members agreed to place the Before leading an open discussion, Rigsbee offered some information on two groups of people who join trade associations — the “givers” and value per year at $4,000 — a conservative estimate, most thought. Rigsbee and the audience members the “takers.” continued evaluating the attributes on the “First, there are the ‘givers.” They tend to list, always keeping in mind that the goal be people who join a trade association was to determine the value of those areas because they think they should,” Rigsbee unique to members only, as the ABMA said. “They join a trade association to supalso offers many valuable services to nonport the industry that supports them.” members as well. Rigsbee said Baby Boomers are a major Next on the list was “information on group in the “givers” paradigm, many of standards.” It was agreed that this categowhom are retiring. ry was worth $250 a year to members, as “The ‘takers’ tend to be younger and they they get information free of charge and have the attitude, ‘I will come and play in non-members would have to pay at least your sandbox if you can show me it is worth $250 for the same information. my time,’” Rigsbee said. “They figure trade In the area of “training,” members associations are no longer the repository of agreed that the information disseminated all information about a particular industry.” during technical presentations offered at Rigsbee alluded to studies done by the the annual ABMA Convention would cost American Society Association of Executives $500 if obtained elsewhere. about why people do not renew their memThe value of obtaining “legislative berships in trade associations. updates” not available to non-members Some of the reasons put forth by people in was placed at $1,200. The value of “peer the studies include: the business closed or recognition combined with peer supmerged; change of profession; cannot deterport/mentoring” was determined to be mine a reason; dues were too high; not Ed Rigsbee $1,500 per year. And so the discussion enough time to use member benefits; and services no longer relevant. Rigsbee emphatically told the audience, all continued, with Rigsbee and the ABMA members in the audience agreeing on the following additional yearly values: these reasons can be translated, “Not enough value.” “Most of you (ABMA members) who belong to the association know n Safety in being part of the club — $500; the value you receive. We need to step out of ourselves and look through n Opportunity for involvement and leadership — $500; the eyes on the non-member. Why is the non-member just that, a nonn Access to association office/staff — $250; member?” Rigsbee said. “What we are going for in determining the value n NAM’s Virtual University — $1,000; of being an ABMA member is to not pull the wool over anybody’s eyes. n Freight Transportation Consultant — $200; We want to be able to say, ‘Here are the things that this association offers n Suppliers Display Program at convention — $1,000; that are only available to members.’ Ultimately, we want to be able to talk n Product lookup/leads — $500; to somebody who is a non-member and say, ‘Membership in ABMA is a n Affinity programs: Merchant services — $5,000; and good business decision.’ n Networking — $2,500. “In the old days the conversation was, ‘You need to join the ABMA Rigsbee asked the rhetorical question: “In looking at these numbecause you need to support your industry,’ and people would join. bers, is it a good business decision to get $6.75 back for every dollar Today, the younger people don’t fold. They say, ‘I don’t need to support you invest? my industry. What is it doing for me? I’ll go it alone.’ “When you talk to people on the outside, you can easily say, ‘The “When we are trying to sell to our customers, we are trying to solve members have said they get $6.75 back on every dollar they invest in their problems and see the world through their eyes. The same attitude ABMA membership,’ but you might also honestly say, ‘I get $20 back for applies in trying to attract new members. We must try to see the world every dollar invested,’ and that is OK.”
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December Exports By Country
Foreign Merchandise 1404902000 Broomcorn (Sorghum Vulgare Var. Technicum) Used Primarily In Brooms Or In Brushes, Whether or Not In Hanks or Bundles December Year To Date Country Net Q/Ton Value Net Q/Ton Value Canada 29 73,648 Hondura 3 12,606 13 52,623 Dom Rep 2 6,580 Belgium 1 3,879 Austral 4 19,167 TOTAL 3 12,606 49 155,897 9603100000 Brooms & Brushes, Consisting of Twigs or Other Vegetable Materials Bound Together, With or Without Handles December Year To Date Country Net Q/Dozen Value Net Q/No. Value Canada 1,082 79,076 9,966 527,055 Mexico 1,360 14,881 3,271 84,296 Sweden 125 4,230 Singapr 417 18,700 Kor Rep 83 4,920 Austral 292 30,102 TOTAL 2,442 93,957 14,154 669,303 9603210000 Toothbrushes, Incl. Dental-Plate Brushes December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 2,485,671 4,430,653 17,255,976 18,141,633 Mexico 181,452 99,669 833,580 676,393 Guatmal 3,456 2,845 C Rica 19,008 15,647 Cayman 783 3,419 Haiti 2,256 2,987 Dom Rep 1,138 11,644 N Antil 1,251 3,762 Colomb 7,056 3,393 19,248 8,628 Brazil 25,920 15,552 Argent 9,072 6,790 U King 319,336 606,040 Nethlds 5,450 30,837 84,634 447,855 France 4,629 46,336 Fr Germ 11,400 38,260 76,196 347,092 Czech 3,168 3,960 Poland 6,180 61,240 Italy 7,200 8,568 14,110 79,272 Turkey 393 10,008 Israel 494 2,806 494 2,806 Arab Em 2,400 3,000 2,400 3,000 India 10,368 13,238 Thailnd 3,456 3,256 Singapr 21,024 11,552 297,225 153,486 China 7,827 58,234 Kor Rep 6,360 3,135 47,754 34,923 Hg Kong 17,868 10,688 Taiwan 262 2,676 122,110 68,427 Japan 9,740 11,261 Austral 36,560 23,307 282,325 237,715 Algeria 151,200 80,784 151,200 80,784 Rep Saf 467 5,325 TOTAL 2,916,529 4,738,640 19,633,568 21,174,246 9603290000 Shaving Brushes, Hairbrushes, Nail Brushes, Eyelash Brushes & Other Toilet Brushes For Use On The Person December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 130,992 160,095 1,559,489 2,192,642
Mexico Ecuador Chile Brazil U King Ireland Nethlds Belgium France Fr Germ Switzld Russia Ukraine Kazakhs Spain Italy Turkey Arab Em Thailnd Indnsia Phil R China Japan Austral N Zeal Senegal Rep Saf TOTAL
March/April 2011 216,249
700 6,358 1,570
9,919 22,652 3,960
1,683,120 6,480 20 3,495 13,168 2,400 1,318 11,410 641,596 511,159 359 128,157 20,736 15,360 15,360 7,809 3,575 1,800 20,000 55,000 41,040 3,746 1,603,364 17,487 1,570 9,216 6,156 6,384,390
1,035,308 9,541 3,360 6,810 125,992 6,128 19,338 114,691 576,205 333,802 11,602 58,744 7,788 6,850 5,465 71,407 4,875 5,982 4,030 9,124 78,879 39,009 447,584 29,435 3,960 5,733 26,316 5,240,600
9603300000 Artists Brushes, Writing Brushes and Similar Brushes for the Application of Cosmetics December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 467,032 1,186,721 4,298,245 13,907,681 Mexico 319,305 462,402 867,873 1,734,598 Panama 1,920 4,934 Dom Rep 288 4,113 684 9,768 Trinid 6,305 17,014 Colomb 7,766 57,212 Venez 7,265 26,803 Ecuador 1,456 5,372 Chile 2,860 10,551 Brazil 4,290 15,367 191,363 371,792 Uruguay 48 3,339 48 3,339 Argent 24,264 29,869 Sweden 3,530 22,018 71,516 315,804 Norway 4,000 26,375 16,055 104,527 Finland 1,012 3,734 Denmark 3,640 12,534 U King 60,913 146,891 432,500 1,577,760 Ireland 204,818 755,709 205,604 770,954 Nethlds 7,627 37,274 Belgium 17,784 65,618 324,749 1,205,503 France 9,024 34,810 70,974 271,784 Fr Germ 150 3,289 65,113 169,500 Czech 7,248 7,716 25,145 40,783 Switzld 20,646 76,176 129,874 479,186 Estonia 138 3,107 Latvia 111 3,833 Poland 6,648 6,026 22,522 33,858 Russia 29,152 90,110 463,312 992,076 Ukraine 143,620 265,353 Kazakhs 2,496 2,514 61,588 143,329 Moldova 2,734 7,498 Spain 5,630 9,777 90,959 251,878 Italy 3,344 12,338 76,439 337,972 Greece 4,350 14,095 Turkey 47,212 84,081 Israel 2,028 7,486 Arab Em 12,880 45,988 India 2,335 10,904 Thailnd 2,285 9,663 25,616 104,865 Malaysa 1,524 5,624 Singapr 28,647 107,929
March/April 2011 Phil R China Kor Rep Hg Kong Taiwan Japan Austral Senegal Rep Saf TOTAL
BROOM, BRUSH & MOP 8,063 130,608 107,198 130,507 37,390 188,344 114,319 4,992 26,165 8,497,459
29,749 354,431 321,951 477,154 159,954 856,994 386,544 5,486 88,486 26,268,901
Country Canada Mexico Brazil Fr Germ Czech Hungary Spain China Hg Kong Mayotte TOTAL
9603402000 Paint Rollers December Year To Date Net Q/No. Value Net Q/No. 27,744 23,841 931,821 19,775 39,632 253,699 400 221 417 213 207 820 452 375 47,519 63,473 1,188,625
Value 1,212,114 389,571 18,948 3,881 7,319 3,744 3,625 14,400 7,948 6,577 1,668,127
Country Mexico France Switzld Hg Kong Austral TOTAL
9603404020 Paint Pads December Year To Date Net Q/No. Value Net Q/No. 34,969 24,619 173,963 1,169 1,125 843 375 34,969 24,619 177,475
680 1,338 4,237 567 5,002 4,468
2,508 6,806 15,633 6,809 21,690 30,570
Value 314,522 8,295 7,987 5,985 2,660 339,449
9603404050 Paint, Distemper, Varnish or Similar Brushes (Except Brushes of 9603.30) December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 860 17,859 54,958 783,991 Mexico 13,358 167,569 Salvadr 505 10,466 N Antil 7,317 151,760 Chile 874 10,101 Sweden 133 2,754 266 5,505 Norway 1,042 21,616 Denmark 367 7,622 U King 328 6,797 3,254 49,099 Ireland 1,449 30,045 Nethlds 44 3,844 France 980 24,907 Fr Germ 399 8,269 816 16,921 Switzld 190 3,950 Italy 235 4,871 Israel 309 6,402 Vietnam 770 15,960 China 575 11,913 Hg Kong 1,005 19,487 Austral 216 4,474 TOTAL 1,720 35,679 88,530 1,350,503 9603900000 Hand-Operated Mechanical Floor Sweepers, Not Motorized, Mops & Feather Dusters; Prepared Knots & Tufts For Broom or Brush Making, NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 43,735 415,828 595,670 6,592,759 Mexico 14,194 118,589 108,549 1,495,440 C Rica 1,548 24,210 19,397 313,699 Panama 2,046 33,180 21,806 296,255 Bermuda 544 3,665 2,283 9,604
Royal Paint Roller Royal Paint Roller — a name known in the industry for over 35 years for top quality products, fine service and competitive prices. Manufacturer of paint rollers in ALL SIZES—from Slim Jim to Jumbo 21⁄4” I.D. in VARIETY OF FABRICS—including lambskin, kodel, lambswool, synthetic blends & “Lint Free” woven line. Also a complete line of frames, trays, paint brushes & painting accessories for the professional and Do-It-Yourself markets. Specializing in private labeling at competitive prices.
ROYAL PAINT ROLLER 248 Wyandanch Avenue West Babylon, N.Y. 11704 Tel: (631) 643-8012 • Fax: (631) 253-9428
PAGE 40 Dom Rep Trinid Colomb Venez Chile Brazil Argent Iceland Sweden Finland Denmark U King Ireland Nethlds Belgium France Fr Germ Czech Russia Spain Italy Cyprus Israel Kuwait S Arab Arab Em Afghan India Thailnd Singapr Phil R China Kor Rep Hg Kong Japan Austral N Zeal Rep Saf Namibia TOTAL
BROOM, BRUSH & MOP
73 3,756 60
4,909 21,145 3,168
301 3,202 353 223 3,237 3,168 297 55 574 1,261 1,597 2,434 914 2,497 250 5,879 15,430 1,318 932 482 426 3,756 260 974 2,316 2,080 1,752 648 465 888 4,221 1,568 4,381 14,057 5,180 11,143 1,160 274 604 848,262
4,888 51,936 12,559 3,623 48,108 47,771 4,817 2,774 9,460 20,460 25,909 52,650 31,117 55,000 6,155 99,413 244,977 21,392 23,941 7,815 10,640 21,145 15,835 16,899 37,559 34,570 17,976 3,149 7,547 14,400 19,788 25,439 75,868 47,186 74,715 171,401 18,816 15,485 12,900 10,123,840
Domestic Merchandise 1404902000 Broomcorn (Sorghum Vulgare Var. Technicum) Used Primarily In Brooms Or In Brushes, Whether or Not In Hanks or Bundles December Year To Date Country Net Q/Ton Value Net Q/Ton Value Mexico 2 8,130 Dom Rep 1 3,933 Chile 1 8,250 France 6 23,328 60 219,456 Portugl 1 2,756
March/April 2011 1 7
9603100000 Brooms & Brushes, Consisting of Twigs or Other Vegetable Materials Bound Together, With or Without Handles December Year To Date Country Net Q/Dozen Value Net Q/Dozen Value Canada 2,054 81,164 37,296 1,269,380 Mexico 747 24,657 16,165 342,347 Belize 250 16,144 C Rica 801 15,757 Panama 1,134 21,853 Bermuda 90 2,559 1,075 32,310 Bahamas 1,766 131,971 Jamaica 396 11,500 Dom Rep 21 6,260 B Virgn 12 3,121 S Lucia 309 8,799 S Vn Gr 100 4,867 Barbado 184 7,599 Trinid 701 23,115 N Antil 233 9,277 379 14,077 Aruba 195 8,640 Guadlpe 146 3,374 Colomb 783 30,715 Brazil 710 26,168 2,264 81,131 Denmark 22 15,400 U King 377 12,443 7,873 403,582 Ireland 392 21,012 Nethlds 135 7,869 Belgium 196 6,463 France 9,385 232,326 Fr Germ 1 2,684 26 6,524 Austria 307 10,120 Czech 6 2,502 Switzld 9 3,245 Poland 157 5,190 1,079 25,736 Spain 1,240 39,849 Portugl 14 7,108 Israel 80 9,557 S Arab 3,637 185,869 Arab Em 21 6,666 Afghan 33 7,664 Singapr 1,259 42,801 Phil R 521 9,040 China 17 2,504 Kor Rep 223 9,339 684 33,413 Hg Kong 467 9,856 Japan 108 6,502 3,517 123,167 Austral 508 55,531 Angola 202 2,897 Rep Saf 4 3,142 4 3,142 TOTAL 4,704 183,125 95,611 3,306,803
Country Canada Mexico Guatmal Belize Salvadr Hondura C Rica Panama Bermuda Bahamas Jamaica Cayman Haiti Dom Rep Antigua Barbado
9603210000 Toothbrushes December Year To Date Net Q/No. Value Net Q/No. 3,447,117 2,029,224 38,013,003 2,514,931 820,451 33,290,405 20,150 77,472 5,515 31,328 32,892 18,144 19,034 9,792 8,802 8,536 5,208 2,867 83,535 408 2,740 769 476 3,550 50,920 1,295 7,105 427,934 5,916 2,734 32,256 4,896 2,700 29,166
Value 23,451,826 11,687,720 173,647 24,731 104,192 15,836 32,166 5,350 23,806 12,048 61,269 6,438 26,942 245,547 24,253 23,106
March/April 2011 Trinid N Antil Aruba Colomb Venez Guyana Ecuador Peru Chile Brazil Paragua Argent Sweden Finland Denmark U King Ireland Nethlds France Fr Germ Austria Slovak Hungary Switzld Poland Russia Spain Italy Greece Lebanon Kuwait S Arab Qatar Arab Em India Thailnd Vietnam Malaysa Singapr Indnsia Phil R China Kor Rep Hg Kong Taiwan Japan Austral N Zeal Senegal Benin Rep Saf TOTAL
BROOM, BRUSH & MOP
8,876 1,339,200 32,027 2,307 152,219
48,253 577,300 226,771 8,712 470,539
792 26,016 167,040 2,913
8,100 8,257 333,073 16,545
229 41,088 16,992
2,969 19,240 4,387
238,648 772,575 96,699 55,344 94,377 92,400
173,455 350,281 292,007 25,939 84,908 67,545
141,838 14,673 8,696 183,746 391,676 1,114 220,212 269,620 589,944 1,395,664 2,000 1,890,105 4,494 6,576 27,936 544,838 5,140,800 626,698 29,318 2,714,321 463 344 293,712 4,858 9,309 11,325 1,560 62,443 2,736 977 9,552 30,772 1,239 1,141,571 1,592,850 345,699 485,000 9,013 453,974 35,244 20,188 3,071,582 8,735,859 6,315,388 1,581,369 726,321 2,308,176 19,552 8,000 3,500 27,840 113,637,495
117,085 31,839 11,243 246,156 283,855 11,134 94,111 131,092 298,351 854,471 16,993 1,213,924 27,941 6,212 29,030 2,421,404 1,813,199 4,240,571 73,298 6,254,331 8,400 3,520 135,541 15,381 78,381 70,105 9,386 127,434 3,118 10,000 11,686 29,166 14,290 665,367 3,092,449 300,998 72,750 5,718 250,868 10,324 55,295 2,917,436 4,314,370 3,882,535 806,095 2,425,158 1,405,731 29,137 5,600 3,885 18,549 74,873,790
9603290000 Shaving Brushes, Hairbrushes, Nail Brushes, Eyelash Brushes & Other Toilet Brushes For Use on the Person December Year To Date Country Net Q/No. Value Net Q./No. Value Canada 491,088 309,706 4,234,758 3,371,999 Mexico 967,450 342,807 10,046,287 4,409,844 Guatmal 3,632 17,330 Salvadr 1,440 10,483 Hondura 106 4,609 1,739 25,659 C Rica 3,412 7,886 13,463 17,375 Panama 1,492 18,269 Bahamas 21,340 24,090 Jamaica 3,504 5,524 Turk Is 600 2,556 Cayman 137 10,395 Haiti 23,664 30,890 Dom Rep 2,358 23,372 Anglla 2,880 5,155 S Lucia 121 3,988 Grenada 1,735 2,681 Barbado 6,674 11,220
Trinid N Antil Colomb Venez Ecuador Peru Bolivia Chile Brazil Paragua Argent Sweden Norway Finland U King Ireland Nethlds Belgium France Fr Germ Czech Hungary Switzld Poland Russia Spain Italy Turkey Cyprus Iraq S Arab Arab Em India Bngldsh Thailnd
25,985 1,517 350
98,752 13,869 3,089
20,919 10,152 1,516,991 208,227 3,158 3,228 6,120 19,249 5,805,940 7,129 1,496,950 5,598 374 19,781 125,512 1,517 15,287 26,896 84,115 113,637 15 416 1,164 1,875 4,901 492 22,764 70 5,040 20 2,620 9,827 3,409 437 21,910
168,287 13,427 501,753 102,608 32,727 34,007 14,447 172,467 1,735,262 65,195 480,629 45,545 6,657 19,656 847,434 13,869 90,309 62,947 606,918 382,668 3,085 3,805 10,651 17,150 16,588 16,783 203,552 5,500 13,362 4,500 6,727 127,783 48,361 4,000 200,368
Supplier of Raw Materials to Manufacture Brooms, Mops, and Brushes • Galvanized & tinned wire for brush - broom - mop production • Processed Broom Corn & Yucca • Wood Broom - Mop - Brush Handles • Craft Broom Corn And Supplies • Other Materials - Broom Twine, Broom Nails, Mop Hardware We ship by pup or truck load direct from Mexico, or LTL/ UPS from our Greensboro warehouse.
P.O. Box 14634 • Greensboro, NC 27415 336-273-3609 800-213-9224 Fax: 336-378-6047 E-mail: email@example.com
PAGE 42 Singapr Indnsia Phil R China Kor Rep Hg Kong Taiwan Japan Austral N Zeal Egypt Gabon B Ind O Rep Saf TOTAL
BROOM, BRUSH & MOP
8,527 1,231 2,485
77,974 36,401 26,170
8,857 3,516 1,820 89,828 12,083 379,151 1,588 363,825 31,185 140 720 551 1,948 13,636 24,840,412
60,362 20,994 25,353 777,938 96,648 592,326 10,824 368,313 226,501 7,686 3,492 5,040 8,518 195,186 16,469,038
9603300000 Artists Brushes, Writing Brushes and Similar Brushes for the Application of Cosmetics December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 349,681 808,189 4,614,924 10,964,652 Mexico 46,137 157,825 713,352 2,318,762 Salvadr 3,014 11,122 Hondura 750 5,124 Nicarag 2,412 2,994 C Rica 782 9,763 Panama 3,882 18,344 Bermuda 98 3,129 Jamaica 2,961 10,927 Dom Rep 11,247 38,544 B Virgn 6,284 11,112 12,728 17,303 S Vn Gr 2,628 3,925 Barbado 4,238 5,181 Trinid 4,536 6,598 4,642 10,656 N Antil 1,062 5,041 Colomb 3,785 13,965 43,707 102,704 Venez 12,361 34,485 Ecuador 2,448 6,663 13,302 66,742 Peru 3,018 16,782 Chile 9,461 110,592 Brazil 251,894 283,040 345,300 649,137 Uruguay 16,548 61,059 16,548 61,059 Argent 1,962 3,630 Iceland 1,140 3,779 Sweden 20,897 98,194 Norway 51,542 281,763 Finland 14,896 60,412 Denmark 7,508 41,094 U King 19,162 106,881 541,248 3,056,196 Ireland 222,634 704,814 Nethlds 16,587 40,033 31,486 113,825 Belgium 4,366 16,329 26,948 103,853 France 38 2,596 100,817 381,178 Fr Germ 2,510 9,260 54,598 223,861
Austria Switzld Estonia Latvia Poland Russia Armenia Spain Italy Greece Turkey Israel S Arab Qatar Arab Em India Thailnd Malaysa Singapr Phil R China Kor Rep Hg Kong Taiwan Japan Austral N Zeal Libya Ghana B Ind O Tnzania Rep Saf TOTAL
Country Canada Mexico Guatmal C Rica Panama Bermuda Bahamas Jamaica Cayman Dom Rep Trinid Aruba Colomb Venez Ecuador Peru Chile
21,067 3,725 633 2,724 84,122 8,605 4,398 3,737 57,186 2,789 692 8,295 3,366 195 12,304 16,512 7,618 2,998 22,158 31,928 68,898 65,719 214,445 9,023 59,672 199,371 6,575 1,355 400 3,206 4,605 8,838 7,835,252
77,729 25,027 9,600 5,338 310,376 36,943 16,228 12,451 188,399 10,291 2,552 30,604 12,420 3,131 59,015 13,038 36,376 11,061 80,117 60,137 259,423 716,762 576,993 33,290 202,611 760,297 17,713 5,000 6,000 11,304 46,000 32,609 23,208,402
9603402000 Paint Rollers December Year To Date Net Q/No. Value Net Q/No. 88,666 251,528 2,006,208 40,334 61,176 349,364 5,616 4,673 9,709 22,469 1,916 3,750 1,224 1,573 39,874 23,228 5,322 2,181 7,563 3,851 49 26,876 12,055
Value 5,543,757 816,679 4,960 41,681 29,365 66,846 4,586 9,567 3,459 292,255 14,699 38,279 8,257 58,999 8,334 51,464 31,649
1,218 195 1,251
4,495 3,131 4,616
3,785 12,000 6,434 2,052 19,581 801
12,326 11,324 23,737 7,570 72,250 2,954
BRUSH and HANDLE FERRULES
MANUFACTURING INCORPORATED P.O. Box 6505
Wolcott, CT 06716
March/April 2011 Brazil Argent Finland Denmark U King Ireland Nethlds Belgium France Fr Germ Czech Switzld Italy Israel Jordan Kuwait S Arab Arab Em India Thailnd Vietnam Malaysa Singapr Indnsia Phil R China Kor Rep Hg Kong Japan Austral N Zeal Fr Poly Egypt Nigeria Angola Rep Saf TOTAL
Country Mexico Panama Dom Rep Trinid N Antil Venez Ecuador Peru Brazil Argent Finland Denmark U King Belgium Russia Spain Italy Israel Thailnd Singapr China Kor Rep Hg Kong Taiwan Japan Austral Mali Rep Saf TOTAL
BROOM, BRUSH & MOP 4,836
5,111 165 7,000 5,027 12,571 2,081 651 11,267 447 46,822 1,618 3,616 1,590 1,670 491 498 41,218 14,764 4,158 70 1,311 1,725 1,886 2,640 570 20,896 430 436,463 5,750 252,577 3,232 452 1,980 4,320 174 269,308 3,650,603
10,339 14,907 14,180 40,362 49,408 11,601 6,135 60,401 7,852 228,982 28,397 25,188 27,911 19,665 4,745 8,750 39,434 26,048 46,120 4,287 23,000 18,239 12,344 8,395 10,000 130,420 14,185 429,518 47,006 325,381 12,636 5,988 4,060 4,295 3,060 209,692 8,957,767
9603404020 Paint Pads December Year To Date Net Q/No. Value Net Q/No. 1,873 13,292 56,050 4,368 321 2,362 16,765 2,714 350 12,052 399 4,422 1,928 906 2,702 2,147 1,045 98 440 1,554 984 1,267 1,816 1,535 498 7,283 9,000 8,504 11,055 8,504 900 3,650 3,381 6,903 9,406 61,300 90 200 20,542 54,168 187,354
Value 186,394 3,882 8,419 19,267 2,673 85,553 2,830 29,784 8,896 9,072 8,300 13,252 13,020 2,817 5,263 11,029 6,983 42,575 12,886 6,166 5,976 51,692 31,740 11,055 13,337 109,011 3,960 4,580 710,412
9603404050 Paint, Distemper, Varnish or Similar Brushes (Except Brushes of 9603.30) December Year To Date
Country Canada Mexico Guatmal Belize Salvadr Hondura Nicarag C Rica Panama Bermuda Bahamas Jamaica Turk Is Cayman Haiti Dom Rep B Virgn St K N Antigua Monsrat S Lucia S Vn Gr Grenada Barbado Trinid N Antil Aruba Colomb Venez Surinam Ecuador Peru Chile Brazil Uruguay Argent Iceland Sweden Norway Finland Denmark U King Ireland Nethlds Belgium France Fr Germ Lithuan Poland Russia Spain Italy Greece Israel S Arab Arab Em Yemen Bahrain Afghan India Sri Lka Thailnd Vietnam Malaysa Singapr Indnsia China Kor Rep Hg Kong Taiwan Japan Austral N Zeal
PAGE 43 Net Q/No. 72,266 158
Value 604,855 3,279
883 224 105 945 540 564
16,744 4,042 2,939 26,019 3,009 3,668
708 1,167 2,134
3,363 24,209 44,258
4,839 2,850 850
101,370 59,117 9,775
186 524 664
9,146 10,872 13,772
Net Q/No. 1,258,120 12,164 454 693 3,699 4,586 1,329 5,541 17,344 10,909 11,348 1,408 168 5,198 689 4,411 219 247 6,172 342 675 365 2,095 687 1,410 26,840 1,464 16,169 3,612 127 2,594 2,070 11,559 6,763 2,347 5,018 12 8,830 248 2,098 15,447 118,246 6,303 207,473 29,598 5,442 22,494 120 4,807 274 50 282 44 19,262 155 7,986 200 191 199 1,450 204 389 4,382 3,667 12,434 1,372 11,267 17,158 10,288 670 6,625 17,979 13,654
Value 10,332,997 179,720 9,408 2,959 76,724 96,881 15,306 132,650 320,622 101,663 234,200 29,183 8,878 70,767 14,292 86,092 10,645 7,037 141,681 22,549 22,523 7,572 9,244 17,044 17,374 165,458 27,142 317,641 58,399 2,638 38,402 40,540 222,233 140,330 48,671 112,120 2,699 128,850 5,142 15,075 135,189 2,482,840 45,726 4,178,756 784,971 131,643 337,728 5,876 94,943 5,673 2,991 5,853 7,553 393,149 3,210 132,400 2,938 6,830 4,129 27,510 4,226 10,013 90,904 79,829 138,335 28,464 262,645 341,895 182,169 13,893 78,325 307,529 144,965
PAGE 44 Fr Poly Moroc Nigeria Angola TOTAL
BROOM, BRUSH & MOP 86
86 213 306 417 1,981,158
3,335 4,415 7,564 8,127 23,789,892
9603900000 Hand-Operated Mechanical Floor Sweepers, Not Motorized, Mops & Feather Dusters; Prepared Knots & Tufts for Broom or Brush Making, NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 159,861 1,781,381 2,855,921 27,409,137 Mexico 59,901 819,837 694,844 9,402,285 Guatmal 120 3,600 536 11,721 Salvadr 893 12,377 Hondura 371 9,149 3,468 59,381 Nicarag 555 9,000 683 14,008 C Rica 3,104 31,414 12,448 143,705 Panama 215 3,482 35,806 567,195 Bermuda 1,770 10,479 7,047 68,676 Bahamas 651 13,564 Jamaica 3,347 49,579 Turk Is 60 3,154 120 6,280 Haiti 2,560 9,421 4,148 29,989 Dom Rep 9,599 163,779 B Virgn 20 3,700 Antigua 336 2,771 Barbado 952 20,798 Trinid 5,251 59,377 N Antil 1,064 21,014 Aruba 2,059 33,392 4,284 65,761 Colomb 493 8,000 29,931 237,329 Venez 4,997 78,975 Ecuador 4,597 86,869 Peru 16 3,874 12,582 118,382 Chile 471 10,392 26,557 209,628 Brazil 318 7,709 32,325 488,665 Paragua 1,079 17,500 Uruguay 4,087 26,968 Argent 2,610 71,982 Sweden 470 7,628 Norway 1,943 31,518 Finland 12,025 193,773 Denmark 2,513 88,164 U King 10,556 85,539 68,686 1,017,042 Ireland 564 9,150 5,302 92,245 Nethlds 826 19,820 46,045 399,178 Belgium 944 8,382 13,006 143,351 Luxmbrg 142 11,706 1,179 60,984 France 31,713 204,717 Fr Germ 605 2,531 27,848 422,548 Czech 249 4,045 12,178 197,235 Switzld 8,597 80,051 Estonia 48 5,046 Latvia 500 3,575 Lithuan 26 6,671 Poland 483 27,624 Russia 13,502 205,514 Kazakhs 357 5,793 Spain 500 7,275 4,926 63,988 Portugl 183 2,975 888 14,411 Italy 1,014 14,420 19,181 289,148 Greece 389 15,630 Romania 449 7,278 Turkey 300 4,860 1,155 18,720 Cyprus 1,932 11,183 Lebanon 3,468 15,591 Iraq 740 12,005 Israel 24 3,143 2,402 55,917 Kuwait 7,086 91,898 S Arab 1,360 21,919 36,443 366,665 Qatar 6,143 102,065 Arab Em 14,503 190,024 Oman 2,350 19,708
Bahrain Afghan India Pakistn Thailnd Vietnam Malaysa Singapr Indnsia Brunei Phil R China Mongola Kor Rep Hg Kong Taiwan Japan Austral N Zeal N Caldn Fr Poly Fiji Tonga Algeria Libya Egypt Eq Guin Ghana Nigeria Gabon Burkina Angola Ethiop Kenya Reunion Rep Saf TOTAL
126 2,116 1,443 15,132 8,966 265
4,238 36,817 23,400 90,241 121,515 4,293
164 9,139 4,903 27,897 2,414 903 4,363 7,537 1,640 170 4,018 74,875 163 34,204 26,322 12,608 98,256 97,973 18,966 235 141 656 950 373 170 4,696 1,207 304 1,624 75 316 40 513 50 194 2,687 4,549,405
7,855 144,360 57,787 180,479 51,329 14,644 52,323 136,480 21,962 2,763 23,699 816,686 2,641 399,344 431,590 221,485 759,420 1,174,026 150,080 3,816 6,183 10,632 7,831 6,056 9,258 76,165 8,775 4,934 26,102 5,146 3,956 2,732 8,315 2,836 3,150 55,673 48,818,796
December Imports By Country
Country Thailnd China TOTAL
0502100000 Pigs’, Hogs’ or Boars’ Bristles and Hair and Waste Thereof December Year To Date Net Q/KG Value Net Q/KG 403 47,350 546,850 422,332 47,350 546,850 422,735
Country U King Fr Germ Thailnd China Japan TOTAL
0502900000 Badger Hair and Other Brushmaking Hair and Waste Thereof December Year To Date Net Q/KG Value Net Q/KG 7 87 360 321 54,973 30,853 474 321 54,973 31,781
Value 23,564 3,580,209 3,603,773
Value 13,776 74,764 49,619 694,100 33,391 865,650
0511993300 Horsehair and Horsehair Waste, Whether or Not Put Up As A Layer With or Without Supporting Material December Year To Date Country Net Q/KG Value Net Q/KG Value Paragua 14,490 172,816 Argent 40 15,166 Nethlds 4,758 45,492 China 17,591 153,107 278,053 2,583,848 TOTAL 17,591 153,107 297,341 2,817,322 1404903000 Istle Used Primarily In Brooms or In Brushes, Whether or Not In Hanks or Bundles
Country Mexico TOTAL
December Net Q/KG 18,390 18,390
BROOM, BRUSH & MOP
Value 95,690 95,690
Year To Date Net Q/KG 376,665 376,665
Value 1,879,658 1,879,658
4417002000 Broom and Mop Handles, 1.9 CM or More In Diameter and 97 CM or More In Length, Of Wood December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 2,016 8,533 28,764 48,902 Mexico 371,100 80,519 Hondura 333,336 165,603 5,739,093 2,756,404 Panama 2,232 3,487 Colomb 24,960 19,043 91,644 57,827 Brazil 587,496 572,343 9,468,698 9,051,576 Argent 75,400 43,565 Sri Lka 11,200 15,722 54,474 56,761 Malaysa 48,000 41,092 48,000 41,092 Indnsia 34,844 27,322 1,850,566 1,472,200 China 242,017 194,770 3,072,485 1,806,308 Taiwan 10,862 10,155 TOTAL 1,283,869 1,044,428 20,813,318 15,428,796 4417004000 Paint Brush December Country Net Q/Variable Brazil Nethlds Fr Germ Czech Poland Italy Thailnd Indnsia China Taiwan TOTAL
Country Canada Brazil Sri Lka Vietnam China TOTAL
Country Canada Mexico Colomb Brazil Nethlds Spain India Vietnam Indnsia China Taiwan TOTAL
and Paint Roller Handles, Of Wood Year To Date Value Net Q/Variable Value 56,543 251,878 12,120 29,966 105,271 219,757 526,426 7,137,643 38,382 202,065 1,374,182 250,958 2,354,344 130,275 991,569 11,698,241
4417006000 Brush Backs, Of Wood December Year To Date Net Q/No. Value Net Q/No. 108,423 39,350 2,904,147 18,950 22,760 1,180,041 58,794 69,039 680,566 13,350 2,153,963 186,167 131,149 6,932,067 4417008010 Tool Handles of Wood December Year To Date Net Q/Variable Value Net Q/Variable 2,900 5,133 346,621 27,358 5,824 46,770 55,786 16,152 506,544
Value 1,086,261 1,193,827 672,861 13,428 533,910 3,500,287
Value 51,053 135,324 3,777 2,753,840 11,543 56,952 30,731 49,500 16,369 754,786 220,693 4,084,568
4417008090 Tools, Tool Bodies, Broom or Brush Bodies, Shoe Lasts and Trees, of Wood December Year To Date Country Net Q/Variable Value Net Q/Variable Value Canada 27,846 1,184,211 Mexico 4,582 60,596 Hondura 12,751 Peru 2,219 Chile 155,218 6,130,921 Brazil 26,150
Sweden U King France Fr Germ Switzld Russia Spain Italy India Sri Lka Vietnam Indnsia China Taiwan Japan TOTAL
131,632 73,422 24,878 16,792 130,209 35,903 114,238 728,437
4,115 112,017 17,510 24,967 11,532 7,214 36,149 25,753 1,498,231 1,247,888 174,361 276,895 2,465,196 91,759 3,993,497 17,403,932
7326908576 Metal Handles For Brooms, Mops, Paint Applicators December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 6 2,703 23,157 63,152 Mexico 26,784 10,946 202,465 76,504 Brazil 211,413 153,333 Denmark 4,747 57,749 U King 3,952 9,433 France 1 2,498 Fr Germ 74,532 7,257 Spain 677,568 294,633 5,439,912 2,415,778 Italy 835,973 715,165 17,764,878 8,546,309 Israel 1,000 3,085 4,600 7,091 India 108 4,204 Thailnd 1,200 4,387 Malaysa 2,056 3,741 China 825,191 563,656 13,231,146 8,303,233 Hg Kong 2,248 4,833 Taiwan 11,960 11,880 TOTAL 2,366,522 1,590,188 36,978,375 19,671,382 9603100500 Wiskbrooms, of Broom Corn, LT=.96 EA. Prior to Entry or Withdrawal for Consumption of 61,655 Dozen In Calendar Year December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 2,520 2,337 29,076 26,236 China 10,800 7,608 TOTAL 2,520 2,337 39,876 33,844 9603104000 Other Brooms, of Broomcorn, LT=.96 EA, Prior to Entry or Withdrawal For Consumption of GT=121,478 Dozen in Calendar Year December Year To Date Mexico 6,288 5,345 TOTAL 6,288 5,345 9603105000 Other Brooms, of Broomcorn, LT=.96 EA, at Entry or Withdrawal For Consumption of GT=121,478 Dozen in Calendar Year December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 18,984 15,756 139,356 114,903 TOTAL 18,984 15,756 139,356 114,903 9603106000 Other Brooms, Of Broomcorn, Valued Over .96 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 443,732 1,101,412 8,480,768 20,931,032 Hondura 45,132 77,022 347,828 688,547 TOTAL 488,864 1,178,434 8,828,596 21,619,579 9603109000 Brooms & Brushes, Consisting of Twigs or Other Vegetable Materials Bound Together, With or Without Handles, NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 7,683 35,274 Mexico 3,972 11,922 120,751 168,300 Brazil 79,645 43,505
PAGE 46 Denmark U King Fr Germ Estonia Italy Turkey Israel India Sri Lka Thailnd Vietnam Phil R China Kor Rep Hg Kong Taiwan Japan TOTAL
BROOM, BRUSH & MOP
91,246 2,813 41,190 2,600 31,248
146,510 19,078 37,711 8,918 101,500
408 1,804 20 3,800 2,156 2,000 120 11,518 1,781,924 91,445 273,490 29,946 271,885 606 13,464 1,740 3,600 2,698,005
3,372 18,346 2,561 28,218 6,623 5,220 3,434 8,968 2,705,852 234,085 251,714 56,094 570,671 6,313 14,630 2,210 2,801 4,168,191
9603210000 Toothbrushes, Incl. Dental-Plate Brushes December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 21,081 16,406 319,945 180,878 Mexico 540,173 102,580 11,355,923 2,065,977 Guatmal 303,360 52,980 Colomb 2,930 10,218 Brazil 841,248 241,953 8,066,156 2,215,283 Sweden 49,580 45,955 291,030 252,672 Finland 40,000 179,918 U King 148,608 58,582 Ireland 103,800 166,543 3,916,272 2,292,805 Nethlds 194,885 43,043 Belgium 6,446 18,299 107,822 73,987 France 900 9,531 Fr Germ 3,231,048 2,098,883 23,101,545 17,337,865 Hungary 153,541 221,432 Switzld 9,655,308 3,909,457 102,872,202 33,784,425 Poland 303,840 41,608 311,616 118,610 Italy 1,786,894 729,315 Turkey 13,391 194,029 Israel 1,280,160 172,976 India 4,662,188 536,484 36,734,894 6,858,708 Bngldsh 193,536 14,435 Thailnd 408,900 102,595 6,903,240 911,009 Vietnam 4,484,016 231,453 40,070,965 2,852,541 Malaysa 1,691,360 72,325 22,978,410 931,415 Indnsia 14,300 20,565 1,305,605 201,926 China 51,900,785 10,529,569 647,716,967 125,702,594 Kor Rep 66,240 26,732 2,169,002 504,738 Hg Kong 25,000 6,787 683,372 139,696 Taiwan 105,826 88,594 1,409,444 624,455 Japan 971,300 93,456 4,278,066 881,166 Austral 661,000 31,308 927,349 60,998 TOTAL 79,743,439 18,381,552 919,638,030 199,678,207 9603294010 Hairbrushes, Valued Not Over .40 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Fr Germ 11,000 4,341 Thailnd 244,638 79,602 Vietnam 24,000 5,123 126,936 37,979 China 4,633,528 1,344,684 50,569,655 13,899,691 Hg Kong 127,200 17,465 524,860 82,033 Taiwan 30,024 13,564 TOTAL 4,784,728 1,367,272 51,507,113 14,117,210 9603294090 Shaving Brushes, Nail Brushes, Eyelash Brushes & Other Toilet Brushes For Use On The Person, Valued Not Over .40 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 2,377,050 190,111 37,482,560 2,644,301 Belgium 326,040 68,688
France Fr Germ Switzld Poland Italy India Vietnam Macao China Kor Rep Hg Kong Taiwan Japan TOTAL
784,067 15,432 5,600
192,845 4,246 2,295
48,333 17,319,873 53,979 5,600 399,628 978,473 14,832 100,000 47,297,332 9,553,816 197,490 1,340,700 40,525 115,159,181
8,202 3,528,799 16,347 2,295 75,130 69,820 6,325 22,835 7,489,639 291,779 32,129 322,052 16,382 14,594,723
9603302000 Artists Brushes, Writing Brushes & Similar Brushes For Application Of Cosmetics, Valued Not Over .05 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 335,500 12,595 Mexico 1,758,000 60,841 13,716,000 306,348 Fr Germ 2,296,000 91,198 23,112,960 765,460 Italy 7,566,000 78,047 58,258,350 636,193 India 528,000 4,856 2,437,920 41,396 China 11,282,720 306,887 178,905,430 4,122,511 Kor Rep 5,120,000 115,073 29,138,900 772,679 Hg Kong 2,984,376 62,539 Taiwan 250,000 11,666 5,617,848 145,390 Japan 1,154,755 47,037 TOTAL 28,800,720 668,568 315,662,039 6,912,148 9603304000 Artists Brushes, Writing Brushes & Similar Brushes For Application of Cosmetics, Valued Over .05 But not Over .10 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Mexico 4,380,651 336,587 78,162,572 6,073,463 Brazil 416,000 30,150 U King 28,800 2,289 Fr Germ 1,993,000 148,713 18,788,684 1,426,099 Italy 460,800 31,250 India 139,248 11,109 Thailnd 197,429 17,948 Indnsia 239,808 26,070 China 11,430,032 893,523 156,841,192 11,999,855 Kor Rep 550,000 40,922 5,498,200 388,837 Hg Kong 946,102 71,863 Taiwan 362,320 24,912 7,057,904 476,690 Japan 199,190 13,535 TOTAL 18,716,003 1,444,657 268,975,929 20,569,158 9603306000 Artists Brushes, Writing Brushes & Similar Brushes For Application Of Cosmetics, Valued Over .10 Each December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 187 16,487 7,025 217,735 Mexico 11,993,203 1,794,645 139,862,720 22,112,603 Dom Rep 104,422 110,936 2,033,896 1,893,950 Peru 1,250 3,165 Argent 5,085 40,847 U King 220,490 234,385 2,661,384 3,582,070 Ireland 112 11,245 Belgium 972 34,029 France 53,153 226,507 948,670 3,175,584 Fr Germ 1,381,995 410,957 13,039,846 3,812,013 Austria 25,200 8,077 Czech 26,784 47,051 Switzld 4,303 87,394 Poland 7,044 14,300 Spain 16,704 130,713 136,331 1,065,801 Italy 25,000 17,620 651,693 419,576 Greece 172 3,649 Israel 4,274 12,407 India 340,661 138,475 7,356,194 2,987,069
March/April 2011 Sri Lka Thailnd Vietnam China Kor Rep Hg Kong Taiwan Japan Austral Mauritn Maurit TOTAL
Country Canada Mexico Brazil Sweden Denmark U King Nethlds Fr Germ Austria Greece Singapr Indnsia China Kor Rep Hg Kong Japan TOTAL
BROOM, BRUSH & MOP
19,566,046 173,508 334,776 233,460 281,170
10,929,032 176,077 135,887 59,857 837,520
1,798,656 3,457,542 10,000 217,263,429 3,776,502 5,805,921 2,638,719 3,451,763 711 37,799 32,844 405,046,841
9603402000 Paint Rollers December Year To Date Net Q/No. Value Net Q/No. 151 2,700 18,883 754,563 307,658 12,935,327 5,376 1,600 600 4,396 600 400 9,391 11,755 1,120 13 3,249 2,650,937 1,430 29,880 10,200 436,428 69,969 436,428 2,994,846 1,362,312 45,696,336 12,468 441,524 1,250 4,187,001 1,759,675 62,255,114
968,840 2,410,210 4,001 138,408,711 2,929,762 2,941,752 758,810 12,468,958 5,877 127,861 52,448 200,605,795
Value 38,501 5,623,251 7,896 16,175 4,396 36,090 9,762 562,157 9,504 117,536 4,244 69,969 19,178,873 10,057 214,559 5,357 25,908,327
9603404020 Paint Pads (Other Than Of Subheading 9603.30) December Year To Date Country Net Q/No. Value Net Q/No. Value U King 104,048 38,729 Pakistn 84,400 8,000 China 910,423 318,646 10,583,568 7,559,236 Hg Kong 18,000 6,305 TOTAL 910,423 318,646 10,790,016 7,612,270
9603404040 Natural Bristle Brushes, Other Than Brushes Of Subheading 9603.30 December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 8,607 10,178 160,189 198,611 Mexico 11,576 13,160 Guatmal 23,760 20,201 Sweden 56,881 15,844 U King 10,500 25,815 37,440 39,365 Nethlds 252 2,104 France 63,552 18,150 Fr Germ 498 6,067 19,371 77,501 Italy 26,256 142,173 Turkey 14,508 58,020 91,836 320,702 Israel 21,450 19,606 Sri Lka 6,756 6,763 Thailnd 96,984 60,903 561,570 312,046 Vietnam 159,120 19,437 1,782,798 209,825 Indnsia 4,910,938 819,611 65,217,235 10,485,583 China 571,485 111,392 2,566,729 731,769 Hg Kong 353,376 48,649 Taiwan 15,600 4,819 717,686 265,476 Japan 7,498 71,418 Austral 984 2,851 Tokelau 7,308 40,015 TOTAL 5,788,240 1,116,242 71,734,503 13,041,812 9603404060 Paint, Distemper, Varnish/Similr Brushes Exc Brushes of Subheading 9603.30 NESOI December Year To Date
Country Canada Mexico Guatmal Brazil Sweden U King Nethlds France Fr Germ Switzld Spain Italy Turkey Israel India Pakistn Sri Lka Thailnd Vietnam Singapr Indnsia China Kor Rep Hg Kong Taiwan Japan Austral Tokelau TOTAL
Net Q/No. 49,660 21,707 18,720 137,808 104,494 141,493 1,596 6,392 207,735 6 3,344 63,569 36,308 913 405,240 9,480 15,096 112,728 8,650 6,400 36,390,896 202,825,857 205,060 10,800 2,007,080 1,026,160 1,095 2,052 243,820,339
Value 87,835 24,394 16,000 91,469 57,372 162,430 5,469 28,847 330,009 2,791 9,543 183,177 116,409 2,826 66,993 9,480 25,361 45,253 19,328 4,262 5,949,209 58,391,625 37,626 12,882 683,736 438,255 7,750 8,658 66,818,989
4,329,720 12,628,928 30,000
720,420 3,761,055 6,875
Country Canada Mexico Belgium Fr Germ Switzld Spain India Vietnam China Hg Kong Taiwan TOTAL
9603908010 Wiskbrooms December Year To Date Net Q/No. Value Net Q/No. 16,128 9,664 16,128 2,320 2,894 10,576 240 790 4,722 1,728 51,858 3,000 85,356 97,460 560,339 1,000 3,216 103,804 110,018 653,597
Value 9,664 13,400 8,495 9,574 4,571 3,059 48,381 2,896 609,762 12,008 2,595 724,405
Country Mexico Guatmal Salvadr Colomb Brazil Argent Denmark Fr Germ Spain Italy India Sri Lka Vietnam Malaysa Phil R China Hg Kong Taiwan Egypt TOTAL
9603908020 Upright Brooms December Year To Date Net Q/No. Value Net Q/No. 40,469 45,293 524,280 118,188 2,400 3,484 2,400 2,880 2,818 62,544 11,448 44,688 83,440 43,088 408 1,355 30,186 48,486 86,427 584,359 9,480 6,971 34,584 6,155 29,400 1,500 5,250 750,174 1,063,891 9,536,678 12,096 12,456 28,008 865,337 1,253,572 11,116,375
Value 573,531 135,535 3,484 46,757 372,027 76,194 5,493 8,676 70,551 879,861 27,630 18,501 33,417 3,145 10,866 11,850,088 16,303 52,155 23,019 14,207,233
9603908030 Push Brooms, 41 CM or Less in Width December Year To Date Country Net Q/No. Value Net Q/No.
PAGE 48 Mexico U King Sri Lka China Taiwan TOTAL
BROOM, BRUSH & MOP
1,920 2 1,440 215,320 3,468 222,150
9603908040 Other Brooms, NESOI December Year To Date Net Q/No. Value Net Q/No. 302,589 548,692 1,735,929 294,540 522,044 4,391,326 21,900 22,083 82,620 38,160 38,821 267,172 11,700 5,376 4,975 396,642 13,188 70,808 112,113 1,005 178 12,768 10,274 560,560 3,576 4,000 25,812 34,823 234,678 59,862 63,663 1,252,126 900 48,900 27,180 59,990 685,257 5,000 9,859 50,350 12,382 17,467 94,068 1,500 368,774 835,159 6,356,655 600 44,880 8,232 13,605 16,843 550 1,195,763 2,252,263 16,354,128
7,781 4,598 5,995 428,778 17,619 464,771
Country Value Canada 3,887,821 Mexico 7,242,413 Guatmal 84,411 Salvadr 271,036 Panama 20,281 Colomb 504,616 Brazil 510,598 U King 12,392 Fr Germ 4,661 Czech 530,387 Switzld 4,682 Russia 2,553 Spain 344,346 Italy 1,903,450 Israel 4,434 India 39,647 Sri Lka 1,691,009 Thailnd 77,594 Vietnam 114,590 Phil R 3,495 China 9,697,200 Kor Rep 2,148 Hg Kong 27,376 Taiwan 47,191 Austral 116,600 TOTAL 27,144,931 ` 9603908050 Brooms, Brushes, Sqeegees, Etc., NESOI December Year To Date Country Net Q/No. Value Net Q/No. Value Canada 1,687,913 25,402,956 Mexico 2,507,308 34,229,645 Salvadr 219,177 Hondura 1,198,470 15,742,360 Dom Rep 18,304 332,832 Colomb 97,138 1,180,860 Chile 6,177 Brazil 49,765 408,647 Argent 71,946 141,194 Sweden 12,565 149,878 Norway 46,599 Finland 15,824 72,087 Denmark 188,420 2,150,397 U King 12,829 899,056 Ireland 10,998 Nethlds 149,983 2,771,631 Belgium 108,919 1,458,985 France 16,801 131,523 Fr Germ 98,689 2,333,426 Austria 5,576 23,998 Czech 38,887 1,293,535 Hungary 3,462 Switzld 29,234 299,717 Estonia 14,021 Latvia 12,436 Lithuan 43,000 263,585 Poland 53,774 189,235 Spain 105,040 1,052,091 Italy 239,245 5,086,406 Romania 2,280 2,280 Turkey 6,383 74,126 Israel 197,957 Jordan 4,414
India Pakistn Bngldsh Sri Lka Thailnd Vietnam Malaysa Singapr Indnsia Phil R Macao China Kor Rep Hg Kong Taiwan Japan Austral N Zeal Egypt Maurit TOTAL
March/April 2011 69,414 271,713 182,449 232,417 51,957 68,136 59,294
26,545,330 324,704 707,288 1,287,191 32,877 6,496 13,243 36,610,802
822,925 4,042,308 30,108 3,329,767 4,862,646 659,784 264,154 5,609 467,627 37,552 3,602 341,755,641 2,592,098 8,083,490 12,355,148 818,599 1,413,644 6,496 150,786 7,779 477,915,454
ABMA Division Meetings Continued From Page 36
by a major manufacturer of consumer goods. “According to a study done by Procter & Gamble, the consumer makes a decision in exactly three seconds to purchase or not to purchase a product,” she said. “I believe this is true for all products, whether in a package or not in a package. Probably the most important thing that motivates people to purchase a product is how they are going to feel when they use it — the emotional connection. “‘I want to make it as cheap as possible,’ is something we hear from many people. At Pioneer Packaging, we emphasize that it is not about making the packaging cheaper.” In stressing that the cheapest way to go in packaging is oftentimes not the best strategy, Shinners compared products to people, in that first impressions can be extremely important. “People tend to judge a book by its cover,” she said. “We encourage our clients to remember that making something look nice, making people feel the emotion of using a product, the first experience they have when they touch the product and the package — all these things — communicates to the consumer how much ‘love’ went into manufacturing the product.” Asking questions and brainstorming with a client intensifies during the “club card” stage of developing the best packaging solution for the customer’s products. “We look for answers to have a better track and understanding which direction we should go in serving a customer,” Shinners said. “We need to know the client’s targeted costs. We need to know if the product is going to be sold in a store — where is the customer going to sell the item? “We take the product and we fit it to a new design. Then we come back together and work with the customer as a team to try to engineer the cost for the packaging that the client budgeted.” Shinners also spoke of some new technologies in today’s packaging industry, especially in the area of printing. “We recently purchased an eight-color KBA printing press, which is the type of press used to print U.S. currency,” Shinners said. “This press prints on many types of material, and, in addition, is able to produce different types of textured finishes. We have a coating the appears to be like sandpaper — it is very rough. We also can print something with a coating as smooth as glass. “With this printing capability, a client can depict something rough, and then show the same item sanded down into something nice and smooth. One of the more amazing things the press can do along these lines is provide a coating that looks like a piece of wood that is 20 years old.” In closing, Shinners said, “Packaging protects and sells products. I want to leave all of you with this thought: when your customer or end-user buys your product, are they thinking of a heart, a diamond, a club or a spade?”
BROOM, BRUSH & MOP
U.S. Imports 84 Short Tons Of Broom Corn In January By Harrell Kerkhoff; Broom, Brush & Mop Editor The U.S. Department of Commerce reported that 84 short tons of broom corn were imported into the United States in January 2011. Total value of this import was $153,940, with a cost per ton of $1,833 (92 cents per pound). All imported broom corn for January came from Mexico. January’s import figure of 84 short tons was higher compared to one year prior, when 48 short tons of broom corn were imported during January 2010. Tim Monahan, of The Thomas Monahan Co., in Arcola, IL, felt January’s total value figure was on the low side. He noted it’s possible some of this imported material could have been raw corn, which would bring down the import value. Monahan said he was pleased to see that 1,017 short tons of broom corn were imported into the United States in 2010, a higher mark than what he had expected. “It’s good to start 2011 with 84 imported short tons as well. At this pace, there will be a little over 1,000 short tons arriving in the United States for the year,” he said. He noted that only 24 short tons were imported in December 2010, followed by 84 short tons the following month. Monahan said this is typical from a seasonTim Monahan al standpoint. When asked about this spring’s planting activity pertaining to broom corn in the Torreon region of Mexico, Monahan said he sees very little change from the previous year. “I don’t think times are right for (Torreon farmers) to make a lot of money with broom corn, thus cutting down on the possibility of over planting,” he said. According to Monahan, it’s still very hard to get accurate information from northern Mexico due to ongoing security issues. When interviewed on April 4, Monahan said Mexican broom corn pricing was holding steady. Meanwhile, the production of yucca fiber has been cut back. “There are several processors who have said they are closing down. This shows there is not enough usage (of yucca fiber),” he said. When it comes to overall business activity at his company as of late, Monahan reported that slow improvements continue. “I think the same holds true with the general economy,” he said. Bart Pelton, of PelRay International, LLC, in San Antonio, TX, agreed that January’s total value figure was too low. “I think it should be about 30 cents higher than (92 cents per pound),” he said. “I would say the 84 short ton figure, however, could be accurate.” When interviewed on April 5, Pelton reported that broom corn planting in the Torreon region of Mexico was taking place. It’s anybody’s guess, however, as to how much is being planted. “Nobody is willing to travel to the growing areas due to the violence still taking place. Processors don’t recommend going to Cadereyta at this time,” Pelton said. “When Ray (LeBlanc, of PelRay International) was down there a couple of weeks ago he reported seeing a lot of people with guns.” Pelton added it’s very hard to tell when the violence in northern
Mexico will end. “I think the problem will eventually get solved, but it could take an extended time. Columbia had problems like this for years until the violence calmed down,” he said. “It’s hurting business in Mexico. A lot of companies would like to do more business in Mexico just because it’s so convenient, but the violence is scaring people off. It’s also hurting tourism and hurting some border economies.” Despite the lack of information from the Torreon region, Pelton does not expect a large amount of Mexican broom corn to be grown in 2011. He said prices for alternative crops continue to be high. This could very well discourage Mexican farmers from planting a lot of broom corn. Current broom corn pricing, meanwhile, has remained steady as of early April, Pelton said. However, the Mexican Bart Pelton peso continues to increase in value against the U.S. dollar. “If this continues, I expect broom corn processors will start asking for more money. I wouldn’t be surprised if future purchases are made at higher prices due to the exchange rate,” he said. “This is going to impact everything coming from Mexico including broom corn, corn brooms, yucca fiber, and, to a lesser extent, mop yarn. High cotton prices are also influencing the cost of mop yarn.” The good news is there remains plenty of Mexican broom corn inventory available from 2010 crops to help keep prices down for the time being, Pelton said. There is a growing concern about diminishing retail shelf space in the United States for several Mexican-made products. “As a result, corn broom imports appear to be down from Mexico. This is further depressing demand for broom corn,” Pelton said. On the subject of yucca fiber, Pelton noted that pricing has remained stable for the past couple of months. “If the U.S. dollar continues to weaken, I expect to see some increases with yucca fiber. The U.S. dollar has been trending down as of late,” he said. One positive note for Pelton and his company is that new overall orders appear to be reasonably strong as of late. “I would say business is up over last year at this time. To some extent, our business activity is seasonal. The mop and broom industries tend to slow down during the winter and then pick up in the spring and peak in late summer,” he said. “I think overall, however, the U.S. economy has gradually become better. “The big concern is with the rise in raw material prices which seems to be impacted by inflation. Fuel and freight costs are going up significantly.” Richard Caddy, of R.E. Caddy & Co., Inc., in Greensboro, NC, also felt the total value for January’s imported broom corn was off the mark. “The price per pound is wrong. There is not an article of broom corn you can buy for 92 cents per pound other than No. 4 grade,” Caddy said. “It makes me think the 84 imported short ton figure for the month may be a little aggressive. I didn’t think January was quite that good a month for
BROOM, BRUSH & MOP
broom corn imports.” Regarding current Mexican broom corn activity, Caddy said on April 4 that processors still have plenty of corn available from the second Torreon crop of last year. “There should be enough broom corn to purchase until the new crop arrives this summer, but this is subject to change,” he said. “It is April, however, which means we are only 2 to 2 1/2 months away from the first Torreon harvest.” He added that Mexican broom corn pricing continues to remain steady. This trend should stay on course unless a shortage occurs. “Supply and demand is pretty much in balance right now. I don’t know how much broom corn is being planted for this summer. It’s hopefully still an attractive crop for farmers to Richard Caddy plant again,” Caddy said. When asked about yucca fiber, Caddy said this material remains available while pricing continues to hold firm. He was also asked about overall business activity at his company. Caddy said he was pleased, but not overwhelmed. “We are doing at least as good, if not better, compared to this time last year,” Caddy said. “It’s a good indication, but you just never know with the current economy. Right now, I don’t have the feeling that the country is in danger of a double-dip recession. It looks like people are going out to stores. There is activity. “From the standpoint of cleaning supplies such as brooms, mops and brushes, hopefully better weather will stick around for much of the country. This may help push more people to buy these and other supplies that are often used for spring cleaning projects.”
Sale Of Lenzing AG Filaments Division Is Announced Lenzing AG and Global Equity Partners (GEP), a group specializing in growth investments and investments in mid-sized businesses, together with a consortium of private investors, have recently agreed to a takeover of the Filament Business of Lenzing Plastics GmbH. This acquisition comprises all filament operations of the German sites Affolterbach (Pedex GmbH) and Munderkingen (Hahl Filaments GmbH), the Czech site in Plana (Hahl Filaments s.r.o) and the United States’ site in Lexington, SC (Hahl Inc). The sale was made following a strategic decision by Lenzing AG to focus on its core business of Viscose, Modal and TENCEL® fibers, as well as to help fund the 1.5 billion euro expansion of its viscose capacity. With assets under management valued at 550m euros, Global Equity Partners is Austria’s largest bank-independent private equity company and can be counted amongst Central Europe’s leading investment houses. The Group’s main focus is on equity funding in Austria, Germany, Switzerland and Eastern Europe. Global Equity Partners’ main investment strategy lays within the areas of growth and high tech mid-sized companies and industrials, as well as in longer-term holdings in industrial companies. The goal of the GEP Group is to bring its industry expertise to further enable the development of the company, both on the product side as well as on the market side. GEP operates as an active partner and will support the company in its growth and expansion plans. The stand alone entities of the Hahl Pedex Group will continue to be run as part of a mid-sized organization, and will be further strengthened. In addition to sustainable organic growth, a strategy of “buy and build” will be pursued. Contact people remain as before.
A World Leader in Broom and Brush Manufacturing Equipment! Borghi USA, Inc. / 903 Cirelli Court / Aberdeen, MD 21001 / USA Telephone: (410) 272-9797 / Fax: (410) 272-0799 / firstname.lastname@example.org / www.borghiusa.com
Broom, Brush & Mop Magazine's March/April 2011 issue. The trade magazine for the broom, brush and mop industry.