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gap within niche “Wearable tech integrated with social networking may just be the “killer app” that brings tech-infused garments into virtually everybodys wardrobe” - Fashioningtech Focusing on product innovation and technology for the male youth market to better target this group. Taking advantage of developments in wearable technology. Chance to be one of the first brands to introduce this to a commercial market. Need for a cutting edge, male youth brand, moving beyond just aesthetically pleasing products but taking it to the next step and thinking about products with multi functions and updated design features for a market which values these factors.
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