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Benson & Bransford E-commerce site Interface Design


Project Statement Client:

Seattle Marine and Fishing Supply Co.

Background:

Seattle Marine has been in the boating and commercial fishing business for more than 60 years. They stock many major brands of marine supplies from the top vendors in the industry. They sell everything from commercial gear to casual, recreational fishing items.

Objective:

To redesign the website to make it look more appealing and current. We plan to update the colors, the logo, and eliminate redundant links.

Obstacles:

There is an excessive amount of links that need to be organized and/or eliminated. Will take some time to decide which ones can be removed.

Tone:

Warm organic earth tones.


Mood Board Style Guide R-30 G-38 B-12 R-106 G-115 B-41 R-191 G-187 B-128 R-242 G-222 B-162

Lucida Bright:

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Prestige Elite Std:

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

R-115 G-54 B-20


Logo

ly pp Co.

Sea tt le

d F n ishi a e n ng i r a Su M


Sketches


Logo 388x60

191x68

Event Info 123x28

191x68

191x68

Contact 123x28

191x68

191x68

Catagories

1014x352 Promotional Photo

Featured Items Name Brands

230x177

230x177

230x177

230x177


ly pp Co.

Sea tt le

and Fishi ne ng ri Su Ma

Event Info

Apparel

Fishing

Hardware

Polyform

Contact

Accessories

EmbraceNature


Project 2