LEARN ENGAGE CONNECT THE PLACE FOR SMALL BUSINESS OWNERS TO LEARN BIG IDEAS
THE BOTTOM LINE: WHAT’S THE COST? How to identify the financial AND emotional cost of your bottom line. CREATE AN EFFECTIVE ELEVATOR PITCH Your elevator pitch is a powerful tool that could take your business to a whole new level. SITTING IS THE NEW SMOKING Find out how sitting is leading to many of the same issues caused by smoking.
ONE-ON-ONE WITH JAY QUINN, PRESIDENT OF LANE QUINN BENEFIT CONSULTANTS INC.
hen Brighter Business Empower started in May 2011 we envisioned a community of business owners coming together to learn through a series of seminars. And in just over a year it’s grown into something so much bigger and better than we expected. We are now into our second issue of the Brighter Business Empower Magazine, we
have BlogTalkRadio to showcase our guest speakers with educational information, and now we have added a weekly BlogTalkRadio show called “Monday Members Profile” to showcase our members, which will allow them to gain interviewing experience and be the spokesperson for their own companies.
HOW DID WE COME THIS FAR? We too are a small business looking for BIG ideas. We learn along with our business owners and try to move our company to the next level. We take in each seminar,
Group Retirement Programs
listen along to BlogTalkRadio, read the articles from industry experts in the BBE Magazine and work on strategic partnerships to not only help us grow, but to promote others as well. And these past two years we’ve come across so many great companies. Many of them showcased here and on our website www.brighterbusinessempower.com. We hope you’ll join us in our journey of being a business owner that wants to LEARN, ENGAGE AND CONNECT. Sincerely,
2 | DECEMBER 2013
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UPCOMING EVENTS 2014 RSVP HERE
MONTHLY SEMINARS JANUARY - WHY GOAL SETTING AND NEW YEAR’S RESOLUTIONS DON’T WORK! Oliver Baezner, Sonic Coaching www.soniccoaching.com
MEMBERSHIP HAS ITS PRIVILEGES LEARN Brighter Business Empower has ten seminars a year, with various topics with a business focus and learning component. Our goal is to have every member and guest leave with something they can apply to their business immediately.
LEARN ENGAGE CONNECT
ENGAGE We provide opportunities for like-minded business owners to engage with each other.
FEBRUARY - BUSINESS PROCESS Kirsten Wreggit, Bloomscript www.bloomscript.com
CONNECT Brighter Business Empower’s trade show and networking format provides an ideal environment for business owners to connect.
THE PLACE FOR SMALL BUSINESS OWNERS TO LEARN BIG IDEAS MARCH - WEBSITE MUSTS FOR YOUR BUSINESS WYK Web Solutions www.wykweb.ca
JOIN US! www.brighterbusinessempower.com/join
APRIL - TEAM BUILDING Tara-Lee Goerlitz, NexLevel Challenge www.nexlevelchallenge.com/wp/
MAY - PERSONAL POWER Helene Oseen, Brand YOU www.heleneoseen.com
for 12 months
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NOTE: Speakers and topics are subject to change without notice.
LEARN MORE ABOUT ADVERTISING AND VENDOR DISCOUNTS, PLUS COUNTLESS BONUS PERKS OF MEMBERSHIP! VISIT WWW.BRIGHTERBUSINESSEMPOWER.COM/JOIN TODAY!
For a complete list of Seminar topics through December 2014, please visit www.brighterbusinessempower.com/seminars
4 | DECEMBER 2013
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6 | DECEMBER 2013
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PRESIDENT / PUBLISHER
IN THIS ISSUE
EDITOR IN CHIEF/VICE PRESIDENT Christina Rowsell email@example.com
Jaime Wedholm firstname.lastname@example.org www.jaimewedholm.ca
COPY EDITOR Jodie Anderson, BA
BBE MEMBERSHIP INFO 4 TIPS: HOW TO MAINTAIN HIGH PRODUCTIVITY IN A HOME OFFICE ENVIRONMENT
RAD Printing Inc. www.radprinting.ca
IN THIS ISSUE
3 4 5 10
SPONSORS Lane Quinn Benefit Consultants Ltd. Lite 95.9 FM Todd Millar Speaking Sonic Breakthrough Coaching Get It Together Inc. The Brighter Side Blog RAD Printing WYK Web Solutions
PHOTO CONTRIBUTIONS Nick Blakeney, My Big Picture Photography www.123rf.com www.istockphoto.com Christina Rowsell
ONE-ON-ONE WITH JAY QUINN: PRESIDENT OF LANE QUINN BENEFIT CONSULTANTS INC.
BUSINESS PROFILES: Meet BBE Members as we showcase who they are and what they do.
WHAT MY FIRST MARATHON TAUGHT ME ABOUT BUSINESS KEY FACTORS TO MAKE YOUR LOGO A SUCCESS THE BOTTOM LINE: WHAT’S THE COST?
email@example.com PO Box 89136 70 High Street, SE Calgary, AB T2Z 3W3 Canada
BUSINESS MIND. NUTRITIONAL HEALTH.
BUSINESS MIND. MENTAL HEALTH.
8 | DECEMBER 2013
IT’S NOT BUSINESS, IT’S PERSONAL
HOW TO WORK ON YOUR BUSINESS
Online edition - FREE Print edition - $5.99 firstname.lastname@example.org
THE COURAGEOUS DECISION TO GO PRO
INCREASING YOUR REVENUES
CONTRIBUTORS Sheri Bruneau Christina Rowsell Jay Quinn Jaime Wedholm Marc Binkley Heather McKercher Elizabeth Critchley Dr. Ron Stoley Stephanie Pollock Helene Oseen Andrea Jones Mike Stone Kirsten Wreggit
CREATE AN EFFECTIVE ELEVATOR SPEECH
SITTING IS THE NEW SMOKING
17 22 24 26 28 29 32
THE BIGGEST MISTAKE COMPANIES MAKE WITH CONTENT MARKETING STAYING HEALTHY & FIT WHILE RUNNING A BUSINESS
BBE BUSINESS RECOMMENDATION
34 36 38 40 42 44 46
The Brighter Side The Brighter Side The Brighter Side
Good News Good Ideas News Great
Great Ideas Amazing People Good News Amazing People Great Ideas Amazing People
Good News is hard to come by, that’s why it’s always best to look on Good News hard to come The isBrighter Side.by, that’s why it’s always best to look on The Side . We’ll bring youisBrighter something bright, help Good News hard to come by, to that’s boost your mood, inspiring stories, why it’s always best to look on We’ll bring you something bright, tofrom help uplifting interviews, and great ideas The mood, Brighter Side . and so boost your inspiring local business owners, to giftsstories, uplifting interviews, great ideas from much and more. We’ll you something to help localbring business owners, tobright, gifts and so boost your mood, inspiring stories, much more. Brighter Side . Life’s better on The uplifting interviews, and great ideas from local business owners, to gifts and so Theblog Brighter Life’sCheck betterout on the today atSide. much more.
www.thebrightersideyyc.com Check the blog today at LIKEout us The on Facebook Brighter Side. Life’s better on www.thebrightersideyyc.com Follow us on Twitter
BBE BLOGTALKRADIO: Shows On Demand INSPIRATION: A YEAR IN REVIEW
LIKE us on Facebook Check out the blog today at Follow us on Twitter The Brighter Side
www.thebrightersideyyc.com LIKEGood us onNews Facebook The Brighter Side Great Follow us Ideas on Twitter Good News Amazing People Great Ideas The Brighter Side Amazing People Get your FREE mug! Good News Email email@example.com Great Ideas Get your FREE mug! while supplies last. Amazing People Email firstname.lastname@example.org while supplies last. Get your FREE mug! Email email@example.com while supplies last.
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HERE ARE 4 TIPS TO HELP YOU BECOME MORE PRODUCTIVE IN YOUR HOME OFFICE:
3 3 3 3
HOW TO MAINTAIN HIGH PRODUCTIVITY IN A HOME OFFICE ENVIRONMENT Written by Sheri Bruneau GET IT TOGETHER INC. WWW.GITYYC.COM gityyc
mean, just think of all of the distractions!
• THE KITCHEN • LAUNDRY • TELEVISION • OVERDUE READING • MAIL So how does one be productive with all the distractions around?
DRESS FOR SUCCESS
Although this may sound silly, I truly believe in it.
before, decide what needs to get done and
There may be days where I do not see any clients
allocate time for those tasks. Think about what it
at all. Those days are not ones where I get up and
was like in school when you had a timetable to
get dressed in sweat pants or yoga gear. Every
follow. You can create your own ‘timetable’ for
day, no matter what my schedule is, I dress for
each day. Schedule those tasks within your day
‘the office’. By doing so, I am creating a ‘work
and treat them like a doctor or dentist appoint-
environment’ and getting my head mentally pre-
ment. Do not skip them or make excuses to not
pared to work. I’m not saying you have to dress
get the work done!
in formal attire, but what I am saying is dress the part. If you want to be a professional, then dress
BLOCK OUT DISTRACTIONS
Everyone has his or her own triggers. For me, I
cannot do any writing with background noise. t’s not easy getting work done in a home office. I
At the beginning of your workday, or the night
PLAN YOUR DAY WITH INTENTION
SCHEDULE IN BREAKS
The radio goes off and the house is completely
Equally important when working from a home
silent. By turning off the radio, I am able to focus
office is to schedule in breaks! I know for me, I
purely on the writing. For others, it may be the
tend to start a project and work until it’s done. I
‘ping’ of your phone, your social media going off
really have to force myself to take breaks (5-10
or an incoming email that distracts you. If those
minute breaks) throughout the day. And by
are distractions for you, turn the notifications off.
breaks, I don’t mean checking in on Social Media.
Know what your distracting triggers are and shut
I mean actually physically getting up and taking
them out. Remove them from your office, turn
a walk, getting a fresh glass of water, etc. Make
off your devices, and get to work.
an effort to move up and away from your workspace. If you’re worried about taking too long of a break, set a timer to remind you when it’s time to go back to work.
I wouldn’t change having a home office for the world! I love working in the comforts of my own home and I enjoy not fighting traffic to and from work. Most of all, I enjoy the wonderful natural sunlight that shines through my office windows. Here’s to making each day a productive day!
from big to small, human to material! Sheri started Get It Together as a way © ISTOCK.COM/DEAPEAJAY
to further enhance peoples’ lives by adding simplicity and calm during one of the most stressful times in life: MOVING. Sheri works with clients before, during, and after a move, helping to coordinate all details of their move, including enhancing their home and organization based on their own living habits. Just over a year ago, Sheri joined forces with Christina Rowsell to create Brighter Business Empower. Running two successful businesses out of a home office is something Sheri is truly proud of.
10 | DECEMBER 2013
Sheri Bruneau has had a lifelong career managing and organizing items –
WWW.BRIGHTERBUSINESSEMPOWER.COM | 11
ONE-ON-ONE WITH JAY QUINN Jay Quinn, BA, President LANE QUINN BENEFIT CONSULTANTS WWW.LANEQUINN.COM
IN BUSINESS: WHEN YOU STARTED YOUR BUSINESS WHAT IS THE ONE THING YOU WISH YOU KNEW?
HOW DO YOU BALANCE YOUR WORK LIFE AND HOME LIFE?
That the company would grow so quickly. I wish I would have tried to enjoy the process more.
Making time for my wife and daughters. This means everything from taking trips together to little things like dropping my girls off at school in the morning.
WHAT IS A BUSINESS MISTAKE YOU’VE MADE? Waiting too long to make a required personnel change?
WHAT IS YOUR ULTIMATE GOAL FOR YOUR BUSINESS? To grow the business into a large, profitable entity, but protect the culture we have had from day one.
WHAT DID YOU LEARN FROM THAT MISTAKE?
When an employee starts affecting your culture, you need to act quickly and not procrastinate. ay Quinn is the Founder
& President of
manages Domestic and International benefit programs. Both his grandfather and father worked in the insur-
Enjoying the finer things in life and spending way too much time on the golf course.
WHAT IS THE BEST ADVICE YOU’VE EVER RECEIVED? Always take the high road.
Lane Quinn Benefit
Consultants Ltd. Lane Quinn
WHAT ARE YOU GUILTY OF?
WHAT IS THE BIGGEST THRILL YOU GET OUT OF YOUR LINE OF WORK? Developing new relationships and watching the growth of our team members at Lane Quinn.
IF YOU HAD A PERSONAL #HASHTAG WHAT WOULD IT BE? #golfaddict WHAT IS YOUR MOST DEFINED CHARACTERISTIC? I have a genuine interest in people. I’ll talk to anyone.
ance industry, so you could say it’s in his blood. Brighter Business Empower had the
CONTINUED ON PAGE 14
chance to sit down with Jay to find out how he started his business and where he thinks he’ll be in 10 years from now.
12 | DECEMBER 2013
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ONE-ON-ONE WITH JAY QUINN, CONT... Jay Quinn, BA, President
LANE QUINN BENEFIT CONSULTANTS WWW.LANEQUINN.COM
Founded in 2001, Lane Quinn has become an industry leader in the field of group benefits. What distinguishes us from our competitors
is experience, exceptional service and sound advice. We take the time to understand the full scope of our clients’ needs and
WHAT ARE YOU MOST PROUD OF? My Family.
goals. This time invested up front allows us to focus on innovative and cost effective solutions, saving our client’s critical time and resources. We firmly believe that our success and growth is a result of our people,
WHAT WAS YOUR FIRST JOB?
integrity and relationships with both clients and providers.
Working for my best friends’ home building company.
Thank you for taking the time to visit our website and we look forward
WHAT ARE SOME WORDS THAT DESCRIBE YOU TODAY?
to speaking with you regarding your employee benefit needs. Founder & President Jay B. Quinn
Driven. Loyal. Passionate. WHEN YOU WERE IN YOUR EARLY 20’S, WHAT DID YOU THINK YOU WOULD BE DOING? Corporate Law. WHEN YOU STARTED YOUR CAREER, WHAT IS THE ONE THING YOU WISH SOMEONE WOULD HAVE TOLD YOU? To pay for good legal advice. TEN YEARS FROM NOW WHAT DO YOU THINK YOU’LL BE DOING? The same thing I’m doing now… traveling, spending quality time with friends and family and running a successful business. © WWW.MYBIGPICTURE.CA
ane Quinn is a full service
experience to properly design
While most advisors provide a
advisory firm that was
and manage group benefit
“cookie cutter” approach to
created with the goal
programs given the current
benefit plan design, our con-
of providing both the small and
insurance landscape. Our con-
sultants focus on the specific
large employer with a special-
sultants ensure that your benefit
needs of each client. Whether
ized resource for employee
needs are looked after by first
your corporation has operations
benefits information and
seeking to understand your cul-
all over the world or requires lev-
ture and goals. Acting as an
els of coverage not provided
extension of your corporation
through traditional programs,
we are able to navigate in an
Lane Quinn will deliver innova-
environment that can seem
tive and cost effective solutions.
Founded in 2001, Lane Quinn has become a recognized industry leader in the design and management of employee ben-
daunting and complex.
efit programs. The company has
Our goal at Lane Quinn has
Brighter Business Empower feels honored to have someone like Jay
been built upon one very simple
always been to provide the
Quinn and Lane Quinn Benefits on board as a sponsor of our seminars.
but fundamental approach –
highest level of service and
Their loyalty and passion for what BBE is all about gives us the drive
creating a “win/win” scenario.
advice by delivering a team
to empower us to also succeed in business. Thank you Jay Quinn for
Many employers are repre-
allowing us into your office and featuring your world and story.
sented by generalists who do not possess the skill, or the
14 | DECEMBER 2013
of experienced professionals focused on developing longterm client relationships.
WWW.BRIGHTERBUSINESSEMPOWER.COM | 15
16 | DECEMBER 2013
GET IT TOGETHER
MY BIG PICTURE PHOTOGRAPHY
Get It Together provides a way to further enhance people’s lives by adding simplicity and calm during one of the most stressful times in life: MOVING. Get It Together works with clients before (Professional Staging, downsizing, de-cluttering), during (manage, coordinate, organize), and after a move (unpack and settle in).
With the ability to shoot out of their cozy home studio stocked with the latest gear or shoot on location, My Big Picture will work around your likes, and needs! Specializing in: kids, families, maternity portraits, pets, engagements, corporate projects and commercial shots.
THE BRIGHTER SIDE
Good news is hard to come by, that’s why it’s always best to look the The Brighter Side. Created by Christina Rowsell, mid-day announcer for 95.9 FM, The Brighter Side blog shares stories that help boost your mood. Inspiring stories, uplifting interviews and great ideas from business owners.
We provide families a free, member-based community in which they can pass on and find their kid stuff (0-16 yrs) in a local, safe, easy and fun way. KinderSwag protects your personal info and you can search by distance, by items, create alerts and even look in other cities!
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LEARN.CONNECT.INSPIRE CALGARY BUSINESS WOMEN NETWORK www.cbwncalgary.ca
WILLOW PARK VILLAGE CHIROPRACTIC, MASSAGE & ACUPUNCTURE www.thecalgarychiropractor.com
• Build real relationships to increase networing success and promote business growth • Develop relationships and network • Savvy group of female entrepreneurs, executives and business professionals, sincerely willing to help other members grow personally and professionally • Networking luncheon is informative and high energy
Rehydrates, Rejuvenates, Repairs A revolutionary, breathable masque clinically proven to reduce the appearance of wrinkles, repairs damaged skin, and reduces scarring. Roll on at night, wash off in the morning. Dedicated to Building Beautiful Lives and Skin. NuCerity International is a Global Retail and NWM company.
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Day to day stress can lead to many conditions that drag you down, such as headaches, back pain, loss of sleep, and low energy. We want you to “feel better, live better” and get the most out of your day. Check out our website to see how we can help. 403-278-5350
Dinners Done is a unique Personal Chef service that specializes in helping Senior Citizens with their meals, errands, and companion care. Our dinners provide affordable home-cooked meals that are customized and prepared in your home. We assist seniors that need help with everyday errands as well as those who may need help while recovering from surgery or illness.
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MOTIVATED BY NATURE www.motivatedbynature.com
MADE BY MOMMA
Twitter: @SusanneHeaton Facebook: /Motivatedbynature1
www.madebymomma.org Twitter: @MadebyMomma Facbook: /mbmcalgary
Susanne’s passion is connecting people of all ages through her writing, inspirational speaking and workshop facilitation. Susanne is a marvelous storyteller who provides valuable examples of personal awareness lessons that teams can apply both professionally and personally. Susanne empowers both children and adults to value their relationships with nature, self and others.
Made by Momma is a Calgary-area non-profit organization and registered Canadian charity. We help families facing situations of adversity and crisis by providing healthy homemade meals, baked goods, baby essentials, children’s items, supportive in-home visitors and other services to allow mothers the time they need to rest and focus on their families and bonding with their children.
Tara-Lee Goerlitz www.nexlevelchallenge.com
PHOTO SAVVY www.simplysavvy.ca Does this sound familiar: Stacks of old photos crammed in a Rubbermaid container or shoe box or trays of slides you don’t know what to do with? Let Photo Savvy assist you treasure your photo memories in a way that works best for you!
20 | DECEMBER 2013
WWW.BRIGHTERBUSINESSEMPOWER.COM | 21
WHAT MY FIRST HALF MARATHON TAUGHT ME ABOUT BUSINESS Written by Heather McKercher
FORZANI BUSINESS COACHING WWW.FORZANIBUSINESSCOACHING.COM
his Spring, I entered my first Half Marathon. It had been on my bucket list for some time and this year I told myself: “No more excuses, you are a strong, capable person and you can do this!” I had set a goal of walking 13 miles in less than three hours
and 30 minutes. In the two months previous, I had speed walked every Sunday, my treadmill was appropriately programmed and my Ipod was full of motivating playlists. © ISTOCK.COM/ALISTAIRCOTTON
If only the confidence and determi-
As I approached the start line that
began to manifest itself physically. I
nation that often accompanies a
Sunday morning, fighting an internal
began to walk slower and slower. By
new venture didn’t inevitably falter.
battle between wanting so badly
kilometer 9, I was at one hour and 50
I woke up that fateful May morning
to succeed in my goals and being
minutes and Nay-Sayer was right on
feeling defeated. Before my head
consumed with self-doubt, I felt as
my heels. I had to face two very real
had left my pillow, I lacked any and
though I could not get the voice
realities: 1) I was not going to finish
all confidence that I could com-
of the Nay-Sayer out of my head.
this Half Marathon in under 3:30 and
At kilometer 10, I realized with blinding clarity that
plete this goal I had set for myself. I
As the start gun went off, I realized
2) I was going to be passed by the
I was responsible for my own perceptions. I had
This lesson is one I refer back to often. All too often,
had created routines and processes
there was a very good reason why
one person I didn’t want to pass me.
made assumptions about what other people
we let our perceptions about other people’s opin-
to ensure my success. Success, how-
I left like she was following me – she
thought of my ability to succeed and, here I was
ions influence our mindsets and ultimately our
physically allowing those assumptions to dictate my
decisions. Your success in business and in life is com-
achievements. With that clarity came a feeling of
pletely within your own control. Keep your focus on
freedom and renewed energy. At that point, I did
your skills and abilities, build a plan to capitalize on
something which I had not planned or trained for – I
your strengths and then take action for your own
started to run.
success. If you are in that place where you think
ever, comes from more than the
was standing 5 feet behind me
actions we take. It is equally depen-
about to walk this very same Half
dent on the mindset we take.
A water station was right ahead, I used the opportunity to wallow. I stopped, watched Nay-Sayer walk by me and round the next corner,
Coach. My perception of her lack of support was
but, in reality, my struggle was never with her, it was
that she thought I would fail. I allowed that percep-
with me. I did finish my first Half Marathon in three
tion to permeate my confidence in every goal I set
hours and 20 minutes – under my target – feeling
physically exhausted, emotionally proud and mentally rebuilt.
Coincidentally, just before the date
In that moment, I forgot all my plan-
gaining speed and confidence. I
of my Half Marathon, I made another
ning. Any ounce of confidence left
walked the next kilometer slowly,
decision to re-balance my life which
was gone. My sole focus was on not
evaluating how I ended up in this sit-
Now, this is real life and not a Hollywood movie. I
included a professional change
letting this lady pass me. So I walked
uation. Here I was, half way through
did run most of the last 11 kilometers but I certainly
from an established career in bank-
with the voice of my Nay-Sayer fol-
executing one of my life goals.
walked more than once. I never did pass Nay-Sayer
ing into Business Coaching. Most
lowing my every step, injecting itself
Instead of applauding the work I did
of my friends and colleagues had
into my every thought. Now, when
to get here, the skills I acquired and
been amazingly supportive of this
you have several hours to walk
the abilities I have, I was CHOOSING
decision but not everyone shared
by yourself, your thoughts tend to
to focus on my PERCEPTION that
and provides valuable insights on how to navigate the often tricky world of Business Financials.
my enthusiasm for the change. In
wander. In this case, my thoughts
someone else doesn’t believe the
A true entrepreneur at heart. Her focus is on helping the Business Owner to create a business and
particular, one of my most cherished
wandered onto my new Business
same thing I do. And, guess what,
personal legacy that work together.
professional relationships made it
venture. You can imagine how neg-
never once had my Nay-Sayer
known that she was not supportive.
ative those thoughts were at that
told me that I couldn’t finish a Half
It was a sharp blow, for both my busi-
point in time. As my mindset spiraled
Marathon. In fact, she had never
ness and personal mindset.
into even more negative territory, it
said I wouldn’t be a great Business
deeper and run toward your goal because your success is on your own control.
Heather brings 13 years of banking and commercial finance background to the game board
Her motto “Learn. Grow. Achieve. Balance.”
22 | DECEMBER 2013
your goals are no longer in sight – push hard, reach
WWW.BRIGHTERBUSINESSEMPOWER.COM | 23
KEY FACTORS TO MAKE YOUR LOGO A SUCCESS Written by Jaime Wedholm JAIME WEDHOLM, GRAPHIC DESIGN SOLUTIONS WWW.JAIMEWEDHOLM.CA /JWedholmDesign There are some key elements
your vision and needs with your
Define your mission and vision. It is important to relay this clearly when working with your designer.
which, I believe, will help your logo
designer. Maintain a constant dia-
stand the test of time.
logue throughout the process, and
Give your designer a crash-course on the ins and outs of your business. Include examples of your competitors for industry research purposes.
customers with a logo that has too
Last, but definitely not least, BE
HONEST! Be true to your brand and
Define your target market.
CLEAR and READABLE whether it
Outline elements that make your business unique. Emphasize your competitive advantages.
or postage stamp, or large on a
List out as many keywords that describe your business.
Ideally your logo should be pro-
from asking for revisions along the
vided in at least three colour
way. If it adds a little more to your
options: One colour (typically
final design bill, it will be worth it
black), colour, and a reverse
because you will be happy with
colour (light logo on dark back-
o you have started your own business, and become an entrepreneur. Congratulations! This is a very
exciting time for you.
Now is the time to think long and hard about developing an identity, or logo, for your new company. Most likely, you have poured your heart and soul into the birth of your new ‘baby’. My advice to you, is to infuse the same amount of passion into developing your new logo. This will be THE symbol or icon representing your brand, hopefully for many years to come. I have had the pleasure of designing logos for entrepreneurs, like yourself, for many years. In collaboration with various colleagues and clients, I have discovered some key factors to identify when developing a logo. These guidelines have contributed to several successfully completed projects in my portfolio.
24 | DECEMBER 2013
Discuss all potential applications where you may be using your new logo. For example: Facebook, store signage, business cards, letter head, trade shows, brochures. Make special notes for unique applications, such as trucks, t-shirts, etc, especially in instances where the logo must fit into a certain shape or dimension. Be clear on your timeframe. Though it is important to establish a deadline, my advice to you is, DO NOT RUSH through this process. Take enough time to make all decisions when it comes to finalizing your logo choices. Again, this will be the symbol representing your brand for years to come, and you want to be proud of it.
Ensure your logo is versatile. In other words, your logo should be is printed small on a business card store sign, trade show display or billboard.
be open to new ideas.
company’s needs when you are choosing a logo design. Do not be affraid to be ‘picky’, and ask your designer to change specific things to make the final product EXACTLY what you want. Again, this is such an important element to your brand, so do not shy away
ground, or white on black). The logo design process should be a collaborative effort between a client and designer. I urge you to be very CLEAR when communicating
Keep all these factors top of mind, as they are sure to help streamline the entire process, ultimately producing a successful outcome.
Jaime Wedholm is an accomplished graphic designer. Her portfoilo is a demonstration of her passion and dedication to the art of design. Jaime has been successfully creating design solutions for more than 15 years. Specializing in logo design, print marketing and corporate promotional materials, Jaime’s portfolio is a true representation of the love she infuses into her work.
Make a list of colours you LIKE and may want incorporated in your logo, or better yet, send your designer examples of said colours. Be sure to also note any colours you DISLIKE.
Keep it simple! Don’t confuse your
WWW.BRIGHTERBUSINESSEMPOWER.COM | 25
THE BOTTOM LINE: WHAT’S THE COST? Written by Elizabeth Critchley, CPCC, ACC IMPACT COACHING WWW.ELIZABETHCRITCHLEY.COM
Both in business and in life. Spend wisely.
ny entrepreneur can tell you that the
for her, I asked her what the cost was to her to
having to step out of her comfort zone, having
cost of setting up and
stay doing both jobs. She was easily able to
to take risks and to trust herself. Big costs. Once
running a small business can be
identify that the cost to her of maintaining the
she was able to articulate the costs of each
overwhelming. Especially in the
status quo would be burn out, job dissatisfaction
decision, her values came into clear focus and it
early years, the cash flow seems
with both ventures, and a feeling that she was
was easy for her to make the decision to take a
to flow all one way: out! It is so
working all of the time and not spending time
leave from her current job to pursue her dream
easy to get discouraged and
with her family. The “What’s the cost?” question
of owning her own business. In this case she felt
quit or conversely, to disregard
had to be asked a second time though. This
that the cost of following her dream of owning
the true amount of money that is
time I asked what the cost would be of stepping
a successful small business was well worth the
being invested into the business
away from the small business. In this case she
sacrifices that she would have to make and that
until the reality of it becomes
felt that the biggest cost would be regret that
by following this direction, she would be remain-
impossible to ignore.
she had not been courageous enough to take
ing most true to her values.
steps toward her dream. She wanted to teach
Thus the question, “What’s the
her children to be brave enough to pursue
cost?” is important. From the
anything that they wanted and she felt that by
perspective of a business and
walking away, she would not be modeling that.
life coach, this question is not
Each time a decision needs to be made in a business, the “What’s the cost?” question needs to be asked at least twice. The first time needs to focus on what the cost is of moving forward
only important, it is critical. And
It was also necessary to clarify that there would
with a course of action. The second time needs
perhaps not only in the monetary
be a cost to planting her feet firmly in her new
to be what the cost is of not moving forward
sense of the word.
small business while stepping away from her
with the course of action. Sometimes the
established career. This time when the question
answers will be surprising, but always they lead
was posed for the third time, she responded that
to clarifying values and ultimately to the bottom
the cost would be having to work very hard,
line. Both in business and in life. Spend wisely.
A new way to approach any decision for a successful business, or a successful life in fact is you ask it, be sure to make the
Elizabeth is a certified, professional Life Coach and the owner of
dollar value only one of the cri-
Impact Coaching. She excels at helping motivated clients clearly
teria. For example, a client that
define and work toward their goals, dreams and purpose in both
I work with was trying to estab-
their professional and personal lives.
lish her own venture, while at the
Her belief is that it takes the same amount of energy to create
same time continuing to work at
a big dream as it does to create a little dream. She encourages
a good paying job that provided
everyone to dare to dream big. In her words, “Dream big, train
her with security. She was work-
well, finish strong.”
ing night and day and becoming discouraged and burnt out. She found she was at a crossroads
to ask, “What’s the cost?” When
and knew that a decision had to be made. In order to help her make a decision that was best
26 | DECEMBER 2013
© STUART MILES/123RF.COM
WWW.BRIGHTERBUSINESSEMPOWER.COM | 27
BUSINESS MIND. NUTRITIONAL HEALTH.
SITTING IS THE NEW SMOKING
Recipes & Photos by Christina Rowsell
Written by Dr. Ron Stoley WILLOW PARK VILLAGE CHIROPRACTIC, MASSAGE & ACUPUNCTURE WWW.THECALGARYCHIROPRACTOR.COM /WPVChiro /thecalgarychiro
Tomato Basil Onion Salad
esearch is showing that sitting is leading to many of the same problems that smoking is causing. Imagine the public outcry if we were to give cigarettes to our kids. The reality is when our children start school they spend a significant amount of time smoking (oops…sitting!). Kids are in school from 9
until 3, with a 15-minute recess and a 45-minute lunch. That’s 5 hours of sitting each day, and that doesn’t include
2 medium red tomatoes
what happens when they get home. This habit commonly carries on into adulthood. Ouch. Then how does a
1 orange tomato
person get through this with minimal damage?
1 yellow tomato 1/2 cup fresh basil leaves
CHIROPRACTIC AND ACTIVITY MIGHT BE YOUR BEST BET.
1/2 small red onion sliced (into rounds) 1/2 cup boccocini cheese balls halved
Posture management and mobility are the most impor-
Salt & Pepper to taste
tant concerns of patients in my office.
1 cup Extra Virgin Olive Oil 2 Tbsp white wine vinegar
4 Tbsp parmesan cheese
1 cup cooked salad shrimp
4 portobello mushroom caps, or 10 white mushroom caps
250g light cream cheese 1/2 cup fresh parsley chopped
1/2 cup fine bread crumbs
1/2 cup green onion chopped
Preheat the oven to 375 ºF. Combine the crabmeat, cream cheese, parsley, green onions and parmesan.
like a detective solving a crime. Detectives look at the crime committed, who did it, and then determine the motive that led to the crime. We try to detect where in
have a tendency to fall into poor postures like lean-
your body the problem is coming from, then try to figure
ing on an elbow, hunching your back, and leaning into
out how your body got into that state. Treatment not
the back of your chair. All of these put abnormal stress
only includes physical treatment to improve a patient’s
on your spine leading to common complaints of back
condition but also modifying or eliminating the lifestyle
pain, neck pain, and headaches. Now you shouldn’t
habit that created the condition in the first place.
hear about in my office.
Check out our website at www.thecalgarychiropractor.com for more information about how we can help you
Good posture is associated with a good mental state,
focus on developing a lifestyle that keeps you healthy,
lung capacity, balance, and better movement. Who
happy, and ready to take on challenges.
wouldn’t want that?
Dr. Stoley graduated from Canadian Memorial Chiropractic College in 1988 and grew up in Calgary. He is married to Denise, and they have 2 daughters and 3 dogs. “I fell off a bike onto my head. A chiropractor relieved my symptoms so fast I had to find out why. It was that interest that made me become a chiropractor. “My favourite thing about my practice is helping everyday people find relief and helping their children with headaches, asthma, colic, constipation, etc. What could be more fun?”
Stuff the mushroom caps with the mixture and top with bread crumbs.
In his spare time, Dr. Stoley enjoys triathlon training and is a freshman wine maker. Dr. Stoley is a member
Bake for approximately 20 min or until the filling is hot and melted.
of the Alberta College & Association of Chiropractic, the Canadian Chiropractic Association, the Calgary
(Sprinkle tops with grated mozzarella cheese, if desired, 5 minutes before baking is done)
Chiropractic Association, and the Knights of Columbus.
28 | DECEMBER 2013
1 cup crabmeat
underlying cause of their health challenges, kind of
Sitting all day causes spinal muscles to fatigue and you
be surprised that these are common complaints that I
Crab & Shrimp Stuffed Mushrooms
A strong part of my practice is to help people find the
WWW.BRIGHTERBUSINESSEMPOWER.COM | 29
Are You Tired of Running Around in Circles? If you are ready to burst through barriers to take your business to the next level, Sonic Breakthrough Coaching is experienced and prepared to take you there. Our team provides unique expertise and proven strategies to help you spend less time chasing your tail and more time making money. Find out how Sonic Breakthrough Coaching can elevate your business to a more profitable and enjoyable experience! Call us today at (403) 995-0480 or Info@SonicCoaching.com “As new business owners we highly recommend Oliver’s services to our colleagues and other business owners who are looking to sustain and grow…the future looks much clearer with your guidance and mentorship.” Lourdes Juan & Ryan Perez, Directors - Soma Advanced Skin & Body Therapy
Helping Good Businesses Breakthrough to Great!
30 | DECEMBER 2013
WWW.BRIGHTERBUSINESSEMPOWER.COM | 31
BUSINESS MIND. MENTAL HEALTH. Article courtesy of The Happiness Project THE HAPPINESS ADVENTURE WWW.THEHAPPINESSADVENTURE.COM /HappinessProjectYyc /Happiness_YYC
Take a Deep Breath
e all know that running a business and living every day life are no easy task. And it never helps when we’re stressed at work.
There’s a great saying, “Life is 10% of what happens and 90% of how you react.” If we can just take a deep breath, and take a step back before
1 out of 5 Canadians, which is approximately 6.7 million people, experi-
reacting, you may reduce your stress by calming yourself first.
ence a significant mental health problem in any given year. (Source: The Mental Health Commission of Canada, Changing Directions,
Validate Your Feelings
Changing Lives: The Mental Health Strategy for Canada, 2012) The Mental Health Commission of Canada estimates that in the
Either take the time to write out in a journal how you’re feeling
year 2011, Canadian employers incurred $6 billion in lost produc-
to make it real, or find a friend who will listen. Once we validate
tivity costs. Including job turnover costs and “presenteeism” costs.
that what we’re going through is real we can deal with the
Presenteeism occurs when an employee is physically present but
issues head on. If you find yourself overwhelmed, know that it’s
real. Once you can identify what you’re feeling you’ll be able to find a solution towards making a change.
Every day 500,000 Canadians are off sick due to mental health problems.
WANT SOME GOOD NEWS?
Starting your day off on the wrong foot is never a good way to begin. But you can make a choice on how you go about your
There are many ways to reduce stress at work.
Take Care of Yourself
Find something to be grateful for. Once you have an attitude of gratitude, it will create blessings. And by having a positive attitude, you’ll
You’ve been running around taking care of everyone else but you. Do
be able to enjoy your day more. Besides if you’re happy, everyone else
what YOU need to do to take care of YOU. It might be as simple as giving
around you will be too. Happiness is contagious.
yourself permission to take 30 mins to do something you love like reading a book, watching a TV show or going for a walk. But if you don’t take care of yourself, you won’t be able to take care of anyone else.
© ISTOCK.COM/ PINGWIN
Surround Yourself with Great People If you are constantly hanging around with people who bring you down, your stress will go up. Find those people who lift your spirits.
32 | DECEMBER 2013
WWW.BRIGHTERBUSINESSEMPOWER.COM | 33
CREATE AN EFFECTIVE ELEVATOR PITCH Written by Christina Rowsell WWW.BRIGHTERBUSINESSEMPOWER.COM
Keep in mind that your elevator
conversational is to position your
pitch should excite you first! If you
pitch with a question at the end.
don’t get excited about what
This way you’re also engaging
you’re telling others, neither will
your audience. As you only have
they. If you get butterflies in your
a limited time in your speech,
Interesting. Memorable. Precise. Compact.
stomach that’s okay, that shows
pitch a yes or no question. This
that your passionate about what
way you are also involving them
most powerful tool you have to move your company
It needs to explain what makes you and your company
you’re about to say. Your story
in your conversation.
to the next level. An elevator pitch is a brief persua-
worth doing business with. Make it unique and make
should make you smile. And if
sive speech that will ignite the conversation on what
it stand out. Easier said than done! If you are a small
you’re smiling, your audience
you and your company is all about. The tough part, a
business owner you may be thinking, I can’t do public
will see you light up when you’re
good elevator pitch should be no longer than that short
speaking. But in the world of networking it’s a power-
talking about your business. At
elevator ride to the next floor. You only have about
ful way to connect with your customers and potential
the end of your 30 seconds,
20-30 seconds to get it all out.
not everyone will remember
irst, what is it and why do you need to know
about it? As a business owner, it could be the
Here are the top 4 things your elevator pitch should be:
HOW TO COME UP WITH AN ELEVATOR PITCH:
everything you said, but they will remember how excited and
First you’ll need to clarify your goal. This will be the purpose of your pitch. For example,
passionate you were about what
Do you want to tell potential clients about your brilliant product? Or do you want to
you do. And that’s the kind of
tell them about your organization and how they can get involved? Or is it about
impression you want to make
you and what you do for a living? Next, you’ll need to explain what it is you do. What do you offer? Evoke emotion here. Let them know how you can help people and why you got into
with them. Being real is the trick to sounding conversational. Another way to come across
ELEVATOR PITCH FOR BRIGHTER BUSINESS EMPOWER Sheri Bruneau, a professional organizer and a former schoolteacher, and Christina Rowsell, a recognized broadcast professional and blogger for The Brighter Side YYC, developed Brighter Business Empower. We are the place small
Now put it all together and prac-
business owners go to learn BIG
tice. First read your pitch from
ideas. From 10 seminars a year, to a
paper. Then practice from what
magazine published semi-annually,
you remember on your notes.
and Live BlogTalkRadio education,
And time yourself. If your pitch
we have shared ideas on how to
goes on too long, you chance
write your own press release, how
the risk of losing the person’s
to utilize Social Media, Marketing,
interest. Then try cutting out any-
Branding and productivity and
thing that doesn’t need to be in
more. We have some of Canada’s
there. Remember it needs to be
leading experts who give business
Interesting, Memorable, Precise
owners GREAT ideas to take their
and Compact. The shorter the
companies to the next level. We
want business owners to Learn, be Engaged and Connect with other business owners.
doing it in the first place. When you compile your thoughts, write them out on paper. As for yourself, what do you want them to remember the most about you? You want them to know that you’re passionate about what you do! If you’re not excited about what you do, they won’t be either. You design creative memories that will last a lifetime. Make it interesting and engage them.
BELIEVE IN YOUR OWN ELEVATOR PITCH: If you can’t convince yourself of your story, you won’t be able to sell it. Practice. Practice in front of a mirror, in front of your pets, your partner, your children, anyone who will listen and make you feel comfortable. It can take some time to get it right. But practice over and over until you know it like the “back of your hand”. This will put you at ease when you actually have to present it. If you know your story well, this will help you be more convincing to the people you’re talking
Christina Rowsell is a recognized broadcast professional. Christina has been on Calgary airwaves for over 18 years. She is also the blogger behind www.thebrightersideyyc.com. It’s a place where people can go to find Good News, Great Ideas & Amazing People. Along the way, Christina has come across people who have great ideas, but needed a little guidance on how to get the word out about their ideas, or how to move their ideas and companies to the next level. This is when she teamed up with Sheri Bruneau from Get It Together Inc. and developed Brighter Business Empower Inc.
Instead of saying I organize photos – find a creative way to express this.
to. You may go through several versions before you’re comfortable in finding the right way © HXDBZXY/123RF.COM
34 | DECEMBER 2013
of telling your compelling story that sounds conversational.
WWW.BRIGHTERBUSINESSEMPOWER.COM | 35
THE COURAGEOUS DECISION TO GO PRO
riddled in discomfort at the beginning, yet the moment the decision gets made, exhilaration and a profound sense of purpose take over. And a renewed commitment to doing the work.
Written by Stephanie Pollock
Because here’s the not-so-secret secret. Business actually isn’t that hard. What’s hard for
STEPHANIE POLLOCK MEDIA INC. WWW.STEPHANIEPOLLOCK.COM
If it was easy, everyone would do it
And here’s the beautiful thing about the second path - it usually feels pretty raw, scary and
here comes a tipping point
in almost every
business...that moment when you face yourself in
most people is to show up courageously, consistently and powerfully every day in their business and do what needs to get done to thrive. To be and act like a true PRO.
HERE IS WHAT GOING PRO REALLY MEANS: It means being a leader and CEO
It means not waiting to get
If you’ve already had your tip-
It’s the conscious decision
It all looks great on the
first, and a technician (the craft
picked, but instead to ask for what
ping point moment, keep doing
to go from getting-by hob-
outside, but behind-the-
you do) second.
you want and create your own
what you’re doing. Your gifts, tal-
byist to power ful pro. To
scenes, the business is just
ents and work is needed in this
take business seriously - to
getting by. Sure, there’s
step up and really make the
some success - a client
commitment to be all in.
here, a client there. New
the mirror and say, “Am I in
Because let’s be honest. It’s
this? Like, REALLY in this?”
not that hard to ‘play’ business -- to create a beautiful
I’ve had that moment. Many
website, print boxes of busi-
of my clients and colleagues
ness cards and attend a
have had that moment too.
few networking meetings. I see it all the time.
social media followers and
It means actively, intentionally looking for opportunities to have
It means not letting self-sabo-
sales conversations with potential
tage, limiting beliefs and tired old
clients and customers.
excuses get in the way of your greatness.
email subscribers trickle in
It means showing up consistently -
each week. And random
whether that be through blogging,
And it means that you’re 100% in.
marketing efforts hoping
social media, video marketing,
No. Matter. What.
to attract new customers
newsletters, networking, PR or a
sometimes work (although
combination of a number them.
often they just feel like a waste of time and money).
It means tracking your numbers and paying attention to what’s working and what’s not. It means embracing experimentation and leaning into failure because there’s just no other path to growth.
world. Thank you for giving your important work the attention and respect it deserves. And if you’re still in hobby-land, let this be a request, a challenge and a CALL to you to turn PRO. To go all in. To believe that you and
Can you have a bad day? Of
your business are capable of great
Can you take a well-deserved
It takes courage, but the rewards
are so rich on the other side. And
But when you come back to your
really, what’s the alternative?
work, you do so with focused diligence and a commitment to doing the work that actually advances your business (not your busyness).
THIS IS WHAT IT IS TO BE A BUSINESS HOBBYIST.
Business Activator + Leadership Coach, Stephanie Pollock is the founder of Stephanie Pollock Media Inc - a company devoted to help leading women tap the pulse of their Greatness. To claim the responsibility they’ve earned, and receive the recognition they deserve, and to ground their work in clear, unwavering PURPOSE.
Many, many entrepreneurs go on like this for years -- until either one of two things happen:
Publisher of Going Pro Magazine, and creator of the Claiming
1. They get so tired, burnout, overwhelmed and discouraged that they fold the business and get a job.
Greatness Program, Stephanie has been recognized as a Top 40
2. They have that moment of reckoning in the mirror and commit to going from hobbyist to PRO.
Under 40 changemaker and has been profiled and spotlighted in
I PICKED PATH #2. YOU?
What path will you choose?
Because Greatness is CLAIMED, not born.
36 | DECEMBER 2013
WWW.BRIGHTERBUSINESSEMPOWER.COM | 37
IT’S NOT BUSINESS, IT’S PERSONAL Written by Helene Oseen BRAND YOU WWW.HELENEOSEEN.COM /heleneoseenbrandYOU
Your personal brand is the perceptions and emotions stored in someone else’s head
hink of all the various activities you have engaged in over the past few days, the emails you have
BUSINESS AS USUAL IS NO LONGER ENOUGH. Your personal strengths
sent, the conversations you’ve had, meetings you have been to and the phone call you are about to
are your best competitive advantage. In order to move from the perception
make. You may be surprised at how much time and energy you actually spend trying to influence others.
of pushy person to trusted human, you need to become an effective self-
You may be the CEO of YOU Inc. but never forget no matter what your job title or description you are first and foremost a salesperson. Without sales there is no business and if you want to sell an idea, product or service you
marketer and build on your personal power base to build rapport and help people connect to your brand.
need to get people to buy YOU first. Any situation where “we’re persuading and convincing people to give up
There is a continuum of six core concepts to personal power and anyone can
something they value for something you have” writes Daniel Pink “that’s selling”.
master the habits and traits of an authentic and charismatic person. It’s not
You are selling Brand YOU whether you are selling traditional products or selling the invisible. You already have a Brand. Your personal brand is the perceptions and emotions stored in someone else’s head. It lives in their mind. It’s how you make them feel. What you think of yourself doesn’t matter. Do you really know how you are perceived? Are you communicating the very best version of yourself?
something you were born with or without. All of them are learnable skills and steps to showcase your character. You use them to communicate your competence and connect with others. Power with people is difficult to define but easy to recognize. It is an intangible that produces very tangible results. Selling Brand YOU is a very human experience.
PERSONAL BRAND IS ABOUT BEING MORE OF WHO YOU ARE. It’s not about changing your personality or being something that you’re not.
In order to stand out from the crowd and enjoy the success you deserve you need to capture people’s attention, respect and buy-in. Could you be more effective by improving your ability to positively influence and connect?
It’s not about a contrived image or a snappy slogan. A logo is not a brand. In business and in life your role is fundamentally about moving people to take action and make a decision. What you are selling to others is that what you have to offer is worth their time, energy, money and trust. Ponder this. Even when you are buying you are selling. In trying to come to just put an offer on, you are attempting to sell your opinion of the value to the seller. Many people think of selling as a dirty word. Their perception is still that of a
Helene Oseen is a speaker, author and personal brand strategist who helps people increase their personal power in business and in life.
sleazy, slimy salesman that uses high pressure tactics and hood-winkery. That
Visit www.heleneoseen.com to get more informa-
view of sales is outdated. There is a new way of selling today. It’s about persuad-
tion on her programs. You can also find her favorite
ing people through connecting, not conning. It’s about striking a balance between
quotes, tips and solutions on how to look, talk, think
what others want and what you can provide them.
and act like a leader on her Facebook page.
agreement on that service contract you are negotiating or the house you
38 | DECEMBER 2013
WWW.BRIGHTERBUSINESSEMPOWER.COM | 39
INCREASING YOUR REVENUES Written by Andrea Jones
Sit back and think about other things you could do to help your customers have an even greater experience with your business.
JONESING FOR LEADERSHIP WWW.JONESINGFORLEADERSHIP.COM /Jonesing-For-Leadership /JonesingforLead AndreaJones
IMPROVE YOUR CONVERSION RATES
CREATE A RESIDUAL INCOME
Your conversion rate is simply the number of people
Consider options that might allow you to create some-
who buy, versus the number of people who look, or the
thing that can be used over and over again by different
number of people who go through your cash register, as
people. For example, as a coach, I could create a video
compared to the number of people who walk through
series on a particular topic that people could buy and
your door. Conversion can be affected in many ways.
learn from, or perhaps, I could offer a year-long video
Better sales techniques, alternative products or services,
coaching package. Once the videos were created,
easier navigation of your site or your store, product vid-
I could sell them over and over again to thousands of
eos, better closing techniques, and so much more. Take
clients without incurring any more expenses. That would
a step back and really consider how you might be able to
make a huge increase on my bottom line. Is there a way
do something a little better, or maybe, in a different way,
for you to create something that reaches much further
In general, you could probably increase your pricing by 10% without your custom-
so that your potential clients are so impressed, that they
than you can right now?
ers batting an eyelash. Ensuring that your pricing is in line with your expenses, and
just have to work with you.
defining what you want to make in bottom line profit, will help you to set appropri-
ASK FOR REFERRALS
inding different ways to increase revenues can
sometimes be a difficult task for business owners, sim-
ply because they are used to seeing their business in a
certain way. Outside guidance can offer a unique perspective that can help to broaden and expand your vision. To get you thinking, and maybe moving, in a different direction, here are a few things to consider if you want to generate more income for your business.
REVIEW YOUR PRICING
ate goals to make the revenues you desire.
SELLING HIGHER PRICED ITEMS
There is no better marketing than word of mouth marketing. Your clients already know, like, and trust you. If you
If you are having difficulty getting some ideas going, consider getting a few of your business friends together for a brainstorming session with these points in mind. You are bound to leave with a list of ideas you can put in place to start moving your business to the next level, with an
If you have a bricks and mortar business, look for ways to sell goods that have a
love them as a client, you will probably love the people
higher value, both in price and in usefulness to the customer. The more a client
they will refer to you. The key is to ask for it, because
can justify how well it’s going to work for them, the easier it will be to sell to them.
sometimes they just might not think of it. Remember, you
For service oriented businesses, consider ways to create packages for your ser-
get a great feeling when you get to help other people.
Andrea Jones became
vices. Perhaps silver, gold, and platinum packages that offer a greater number
Asking your client to help you just passes that great feeling
a coach and created
of services, as the prices increase for each.
right on down the line.
Jonesing for Leadership because she has the experience and ability to see a bigger picture for her clients.
Adding on to your sale is good customer service. People often need things they don’t know you have, or don’t
She loves the interaction,
realize they need. Offering extra products and services allows them to make an informed decision, and helps you
and the empowerment she
to move toward a more solid bottom line. Consider offering an a la carte menu, for service-oriented businesses.
sees when her clients cre-
ADD COMPLIMENTARY SERVICES
ate what they most want for themselves and their
Is there a something you could add to compliment your offerings to your customers? For example, if you owned a
in the people she works with, whether it’s for their busi-
video production company, you could add script-writing services, or perhaps offer coaching services to practice
ness, or in their personal lives.
companies. Her vision is to inspire and create passion
increased stream of revenue.
for the upcoming filming. Sit back and think about other things you could do to help your customers have an even greater experience with your business.
40 | DECEMBER 2013
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HOW TO WORK ON YOUR BUSINESS
HOW TO WORK ON YOUR BUSINESS 1, 2, 3, 4
Written by Kirsten Wreggitt
1. COMPLETE A SWOT ANALYSIS.
made it clear “how” you are going to achieve it.
If you are unfamiliar with this term a SWOT analysis is
What are the activities, projects, steps, methods, etc.
simply a list of your business Strengths, Weaknesses,
Opportunities, and Threats. Scanning your business
both internally and externally under each of these
categories gives you a great picture of some urgent ou’ve been told by all the business gurus to make sure you spend quality time working ON your business not just IN your business. It is easy to say that, but what exactly
does that mean and how do you do it?
If you are always serving your customers (and you should never let a customer wait) who is measuring your success? Who is creating new value for your clients? Who is keeping a watchful eye on the market and innovating your product or service to fit the changes? Working on your business means you must rise above the day to day operations and take a big picture view. It means thinking strategically about your business direction and it means doing some hard analysis of your business strengths and weaknesses. There is a simple four step system to work ON your business quickly and easily.
processes are the actions people take to make the business goals a reality. Taking the goal and creating an implementable plan to execute is often a critical
areas to improve, and some amazing areas to grow.
2. CREATE SOME GOALS.
4. MEASURE YOUR PROGRESS TOWARDS SUCCESS.
Your goals can be straight from your SWOT analysis or
As you execute your plan you need to know if what
they can be part of your annual strategic plan. Make sure your goals are SMART. SMART goals are Specific,
WHAT “WORKING ON YOUR BUSINESS” MEANS
that have to happen to reach the goal? Operational
Measureable, Achievable, Realistic and Timely. Set
you are doing is moving you towards the goal. What are the measurements you can take to monitor your progress? You can’t stop at the creation of a pro-
some 3 year, 1 year, and 90 days goals.
cess; you must measure it. This will allow you to make
3. CREATE THE PROCESSES AND MEASUREMENTS OF SUCCESS.
improve your results. No more willy-nilly marketing, no
informed, qualitative changes to your process to more “throw a dart” financial planning, no more “but
THIS is the part that is often left out. Everyone is
I’m trying” client care strategy. Write out the “how”
used to making goals (who hasn’t made New Year’s
to achieve your goals. Measure them regularly over
Resolutions) and some of us even know how to break
time and adjust your activities, and watch your busi-
them down into smaller goals. That still isn’t enough.
You know what you want to achieve but you haven’t In large corporations, these tasks are assigned to the various roles of management. The Chief Executive Officer (CEO) is responsible for the strategic vision. The Chief Operating Officer (COO) is responsible for the day to day activities and operations that lead to the execution of the vision. You may have to assume both of these roles (and many others) in your business. Simply put: a dream is not enough, you need someone to make it happen. The most crucial step to working ON your business is the documentation of the process to achievement – a roadmap to success. Most entrepreneurs are visionaries by nature and are able to dream lofty goals. The entrepreneurs that are able to create an implementable plan to achieve those goals, and execute it, are the ones that succeed.
discover the “how” behind their businesses. She helps them set up the systems and processes they need to succeed. © ISTOCK.COM/CMCDERM1
42 | DECEMBER 2013
Her keen eye for discovering the link between the details and the big picture, gets others excited about it too.
Kirsten Wreggitt created BloomScript to help entrepreneurs
WWW.BRIGHTERBUSINESSEMPOWER.COM | 43
THE BIGGEST MISTAKE COMPANIES MAKE WITH CONTENT MARKETING SLEEPING BARBER WWW.SLEEPINGBARBER.COM
strike a cord with your reader.
The bigger the word, the more complicated it’s meaning. Try using words like ‘part’ instead of ‘component’, ‘use’ instead
If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. - Henry Ford
of ‘employ’, ‘to’ instead of ‘in an effort to’ and ‘start’ instead of ‘initiate’.
utilize multi-media catchy headlines simplify
Ideas are hard enough to explain. Don’t use words that make them even harder to understand. 4. Combine senses. Multi-media equals multi-sensory. Lots of studies to prove multi-media campaigns are more powerful in brand recall,
While you are probably familiar he biggest mistake you can make with content
marketing is to assume that
the reader cares about your content. She doesn’t. But, she does care a lot about useful information that helps her solve her problems and needs. Keep reading, and I’ll tell you five ways to improve your content marketing.
THE CHALLENGE Competition is the biggest challenge you’ll face with your content marketing. Our constantly stimulated and always-on world is a problem. Your business will compete with hundreds of other content marketers.
with the most common senses: sight, sound, taste, touch and hearing, there are others. Some of these include the sense of motion
through our senses. As you read this stop for a moment and try to notice all the information around you. What do you smell? What do you see? How warm or cold is it? Are you moving?
more likely to make an impact on your reader. Be creative
ception). This matters because your
thing that turns a browser into a
brain can’t turn these senses off.
reader. Headlines that make bold
GOOD AND BAD NEWS
promises or offer to teach often do
The bad news is that we’re over-
mistake” or “5 ways to improve” are
whelmed with information. In an
You should also run experiments.
Remember, be useful and you’ll
incredible book by Marty Neumeier called MetaSkills, I learned that the average person receives 11 million bits of information per second. Yet, he can only process 16 bits of information per second. This means the average person only pays attention
well. Things like “the most common
This is known as A/B testing. If you’re using a service like Mailchimp for email marketing, you can send out a newsletter to half of your list with headline A, and half with headline B. Compare the results to see which one performs better.
and have fun! 5. Break up text. An article with no breaks, white spaces or visual pauses is intimidating. This is known as the wall of text. It should be avoided it at all costs.
get a reader’s attention once.
FOR MORE INFORMATION CHECK OUT THESE GREAT RESOURCES:
Be useful often and you’ll build an audience.
2. Think like a journalist.
Hi I’m Marc Binkley, founder
this knowledge in your content mar-
When starting out with content
organizations like yours beat
keting. Your readers will give you
marketing, it’s easy to think about
their attention if your content is use-
modeling your content like it’s
ful to them.
advertising. This is a big mistake.
The good news is that you can use
Most people skip ads so they can
Podcast - https://www.youtube.com/ watch?v=LtRoIPUF6-s www.liquidagency.com/metaskillsbook/
of Sleeping Barber. I help the competition by teaching you how to adapt to the modern media world and learning from your digitally
get back to the movie or TV show
networked customers. You may be interested
they want to pay attention to.
in some of my ideas posted on my blog at www.sleepingbarber.com
surroundings for information as well
video. Draw something. Rich media experiences are much
Mix up your content. Add pictures. Learn to podcast. Embed
It’s the attention grabber. It’s the
any one time.
hardwired to constantly scan our
1. Make a catchy headline.
(thermoception) and time (chrono-
don’t separate marketing content As part of evolution, our brains are
awareness and purchase intent than any single sensory
Your headline is the eye catcher.
to a small amount of information at
from the content in our environment.
HERE ARE FIVE TIPS TO MAKE YOUR CONTENT MORE USEFUL AND GAIN MORE ATTENTION.
To make matters worse, our brains
44 | DECEMBER 2013
down triangle to get to the point and help your content
3. Use simple words.
Written by Marc Binkley
Instead, think like a journalist. Use the journalist’s upside
WWW.BRIGHTERBUSINESSEMPOWER.COM | 45
STAYING HEALTHY AND FIT WHILE RUNNING A BUSINESS.
Written by Mike Stone
at home these are simple movements with little
FIT IN YYC WWW.FITINYYC.COM
equipment needed, but effective. For those who
This workout is designed with the busy business
• High knees- aka running on the spot
owner in mind. Whether you are in an office or
• Pushups • Squats
might snub this beginner workout, please stay
• Face up plank/bridge
tuned for the intermediate and advanced ver-
• Jumping jacks
sions in the near future.
Each of the suggestions seen to the right should
be done for 30 seconds. The number of times to
• Mountain climbers-push up position, running
repeat will depend on your fitness level, minit has been many a time that I have heard “I just can’t fit it into my schedule” or “I don’t have time”, and, I understand. Being the sole provider for my family by working two jobs and lending a hand with my two
children when I am at home doesn’t leave much time to worry about exercise or diet, right? Well, I can sit
here and blah blah about it and tell you what you have heard a thousand times and perhaps that is what is going
mum twice. Keep an eye on your heart rate!!
• Lunges- alternating legs • Standing on one foot (balancing)-30 secs each leg
Always warm up!! ALWAYS!!! Five minutes of stairs, walking or high stepping.
to happen for some of you. But, if this article helps one person to start up a fitness regime or healthier eating habits or provides the motivation for a better life in general, then it is worth its weight in gold.
LET’S JUST TOUCH ON DIET
There are two basic things that I
The biggest mistake I see with diet is that people
• Greek yogurt
consider the basis of good health:
are just not prepared. If you do not have proper
Fitness and Diet. If you can focus
• Granola with nuts
food available, you WILL make a bad choice.
on these two things alone, most other
Fast and easy food tends to be processed, full of
health aspects will fall into place.
salt and not very nutritionally good for you. Take
LET’S TALK FITNESS FIRST. I would like everyone to understand what the new fitness protocols are. These are taken from the Canadian Society for Exercise Physiology guide-
• Almonds • Cottage cheese and piece of fruit
a shopping day and buy some good, healthy
snack food. Chances are, if you are running a
• Trail mix-careful how much, people often overeat this type of snack
successful business, you won’t have time to sit and eat a proper meal, even if you have one
• Glass of low fat milk or milk substitute (with protein)
available. So, here (right) are some great, quick
Always try to have a couple of these on hand to make sure you get
options for snacks and such:
your energy and nutrition for the day. Remember, you are no good to anyone if you are tired and grumpy all the time!!
lines. For an inactive person, they should start with 20-30 minutes of daily activity, accumulating 60-150 minThis is a great starting point for those
Mike is a Certified Exercise Physiologist and Registered
that have let the active lifestyle fall to
Massage Therapist with over 17 years experience in
the wakeside in place of that money
both disciplines. His company, Fit in YYC, specializes
maker in your business. The Heart
in on-site exercise/treatment and is very versatile in
Rate zone should be somewhere
their approach. He has worked with many professional
between 57-67% of age predicted
sports teams, corporate executives and most recently
maximum (220-age). Please consult
has been supplying actors, artists, musicians and the
an Exercise Physiologist for more spe-
film industry with services.
cific numbers and a cardiovascular fitness test to ensure accurate calcu-
utes of weekly exercise (3-5 times).
lations and safe Heart Rate zone.
46 | DECEMBER 2013
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BBE BUSINESS RECOMMENDATION
rust is something you need when you start a business. And
finding the right people who also
hold true to your values as well, is important. We have had the opportunity to work
Call in to speak with our host, Phoenix once a month. 1-877-289-9994 www.blogtalkradio.com/brighter-business
with some exceptionally talented and hard working individuals that help make up © PAVEL IGNATOV/123RF.COM
Brighter Business Empower. And in turn we would love to tell you more about them.
SHOWS ON DEMAND Shauna Baty - Advertising to Get the Best ROI Oliver Baezner - Breakthrough to Great
PHOENIX – TV AND RADIO PERSONALITY:
Susan Smed - Building a Strategic Partnership
Phoenix is our host for our monthly BlogTalkRadio education. He has been a recognized broadcast pro-
Marc Binkley - 3 Steps to Building a Better Brand
fessional for over 20 years. His quick wit and talent for making the guest feel comfortable allows him to
Kim Page Gluckie - Blogging for Business
deliver a remarkable show every time. Phoenix is also a Host and Senior Producer at Shaw TV. How does one make their way to the world of radio and TV? His fascination with the media started with an interest in ‘how the heck do they do that’? He would hear radio-bits and see TV productions and realized the creative potential of both. Phoenix knew he wanted to be a part of that energy! The media world is a mysterious world behind curtains that he loves showing off. Because of his love for this industry he continues to be an outspoken fan of broadcasting: Radio, TV and Newspaper.
Todd Millar - Business Coaching, Leadership From the Top Gemma Stone - Overcome the #1 Psychological Barrier to Success Dawn O’Connor - Think Productive, Be Productive Shannon Bowen - 3 Keys to Success Elizabeth Critchley - Business Coaching, Values and Success Tracey Agnew & Nathalie Wright - Business Insurance
In his early career, he also realized that the journey would not be a smooth one. He promised himself that each step in this business would
Sue Deyell - Press Releases 101
be a step forward. From his early professional radio “gig” in Edson, Alberta to a National Radio show to television, his mantra remains the same: move forward and have fun.
So what’s next. What are his goals. Phoenix explains “to continually grow as a broadcaster. You can never stop learning! I’ve also committed to myself to be true to who I am and to never lose sight of how lucky I am to do what I do! I love LIVE… never waste a day!”
48 | DECEMBER 2013
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INSPIRATION INSPIRATION FROM OUR BLOG THROUGHOUT 2013 WWW.BRIGHTERBUSINESSEMPOWER.COM/BLOG-2/
REDEFINING SUCCESS “Never be afraid to fail. Be afraid of not learning from mistakes.” – W. Brett Wilson
INSPIRATION THROUGH OPRAH Oprah expressed that “You are a wave in the ocean”, sometimes “you are just a cup of water that came from the ocean” a metaphor to how great your potential is (that day). “Purpose is Spirit seeking expression.” And that you listen to your own “whispers” (intuition) as to what is going on around you. Pay attention to how you feel in your heart and gut about the situations you are in. Only do what you intend! Intention – Cause – Effect.
KEYS TO SUCCESS Networking •
People want to do business with people they know and people they like.
Reach out to people and create amazing experiences (both professionally and personally).
THINK PRODUCTIVE AND BE PRODUCTIVE! “It is not your job to sit and process email all day long”. Email is just a tool to have conversations. Go into your day intentionally with a plan!
DOES YOUR BUSINESS HAVE ONE? By having a communications plan, YOU control YOUR message!
OVERCOMING THE #1 PSYCHOLOGICAL BARRIER TO SUCCESS As individuals, we all come with unique past experiences. We can’t change where we’ve come from or change how we were raised. However, we can change our perspective.
IS YOUR BLOG JUST A BLOG OR A DREAM MAKING MACHINE? Where else in your business do you get complete and utter control of your message? YOU get to tell the story. YOU get to let people in to hear your thoughts, your expertise in YOUR area! What a powerful tool to use to do that!
IT AIN’T WHAT YOU DO IT’S THE WAY THAT YOU DO IT Invest in your company culture. Alison Doyle describes company culture as, “… the personality of a company and defines what a company, from an employee perspective, is like to work for.
50 | DECEMBER 2013
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