TOP 3 TIPS: BLOGGING FOR BUSINESS Written by Christina Rowsell, Brighter Business Empower
ou’ve heard people talk about a blog. You’ve got your own business and know you SHOULD have a blog. But why? What is it for? And, how will it help my business?
The number one reason you should blog for your business is to connect with your customers. It’s a great way to share information with your customers about the products and/or services you provide.
Blogging is also a great way to generate traffic to your website. With specific key words you will start to show up in search engines and drive traffic to your landing pages. (SEO – SEE WYK WEB SOLUTIONS ARTICLE ON PAGE 34)
If you blog, you are also showing your customers that you are real. A Blog is a great way to personalize your company. When you write for your blog, be yourself. Your personality will shine through your blogging and this will allow your customers to understand you more. People like to do business with people they know and people they like. This gives your audience a way to connect with you on a personal level, allowing them to get to know you better and trust you.
BONUS TIP – A blog is always a great way to generate publicity. If you become the “go to” person for your area of expertise, you have the potential to become the authoritative person that may generate interviews from the media (SEE HOW TO WRITE A PRESS RELEASE BY DAVID TAIT – PAGE 25)
A business blog has the potential to help you grow your business. It’s a GREAT marketing tool with very little to no cost.
SO HOW DO YOU BLOG? HOW CAN I MAKE MY BLOG STAND OUT? HOW DO I WRITE IT? When you start a blog, it may take a little practice. You may want to write your first blog like you’re writing a letter to your friend about your company. It’s not easy to write about yourself or your company, but the more you practice the better you’ll get at it.
HERE ARE SOME GUIDELINES TO GET YOU STARTED ON YOUR BUSINESS BLOG •
Ask your customers what it is that they are looking for. Who do you cater to? What do they want? Why do they use your services? If you already do a monthly newsletter to your subscribers don’t be afraid to ask them. Let them know you are starting a blog and ask them what kinds of things they’d like to read about on your blog.
If you have more employees, other than yourself, don’t be afraid to ask them to contribute to the blog. Employees will often see the front line and know what the customers are looking for.
Be real. Don’t over tell your stories or embellish the truth. It will bite you in the butt later. Remember once it’s on the internet, its there forever. So remember to be truthful, genuine and authentic. Your customers will appreciate it. continued on page 31
© WWW.123RF.COM/ALPHASPIRIT 30 | JULY 2014
Brighter Business Empower is a community of business owners learning how to grow. It’s an opportunity for business owners to learn at their...