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THE PLACE FOR BUSINESS OWNERS TO LEARN BIG IDEAS

ISSUE 3

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EDITOR’S NOTE

B

eing a business owner means having the freedom to unleash your creativity on the world. Not really, we’d all like to think it’s that simple. But the idea behind that is what inspires business owners to move forward. Having a business is also about you being a leader.

A business leader must first and foremost take care of themselves. That may include getting out and exercising, playing with your family or simply hanging out with friends. Once you know how to take care of your own needs, it’ll put you in a better position to nurture your business relationships. And when you can take care of the business relationships you can build the foundation of a great company. This is what Brighter Business Empower has inspired so many great companies to do. We are a community of business owners learning how to grow. It’s an opportunity for business owners to learn at their own pace the fundamental thing they need to empower them to succeed. With our Webinars, Blog TalkRadio Shows and Magazine, it’s been a pleasure to give business owners the resources they need to take their companies to the next level. In the past two years, we too have learned along the way. We’ve learned how to be organized, how to utilize social media, how to use technology to help us expand through online radio, and how to constantly evaluate the direction we’re going so we can grow too. In this issue we’re also extremely thrilled to have the opportunity to sit down with Peter Clarke from The Philanthropy Channel. His heart and passion is what got him started, but it’s the business community and learning along the way that will take this venture to the top. Thank you to Peter Clarke and Renuka Mohan for allowing us to share your journey. Brighter Business Empower is the place business owners learn BIG ideas. And we look forward to celebrating the success of your company. Visit www.brighterbusinessempower.com for more information. Sincerely,

Christina Rowsell

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Building Your Business Through Strategic Direction INTERVIEW WITH: DAN MCCAFFERY

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The Philanthropy Channel: Turning A Vision Into A Reality INTERVIEW WITH: PETER CLARKE, FOUNDER OF THE PHILANTHROPY CHANNEL

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Your Personal Brand: Marketing You INTERVIEW WITH: HELENE OSEEN

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PUBLISHER

IN THIS ISSUE

Brighter Business Empower Inc.

PRESIDENT Sheri Bruneau

EDITOR IN CHIEF/VICE PRESIDENT Christina Rowsell christina@brighterbusinessempower.com

DESIGN DIRECTOR

BBE MEMBERSHIP INFO

Jaime Wedholm design@brighterbusinessempower.com www.jaimewedholm.ca

UPCOMING BBE WEBINARS

COPY EDITOR Jodie Anderson, BA

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EDITOR’S NOTE

6

BBE BLOGTALKRADIO: Shows on Demand

CONTRIBUTORS Scott Crockatt Marla Cohesion Lindsay Harle Peter Clarke Melissa Holloway Cosimo Sheri Bruneau David Tait Christina Rowsell Andrea Lindal Vincent Tudor

DO I REALLY HAVE TO NETWORK?

11

GROWING YOUR FACEBOOK AUDIENCE: BEWARE THE QUIKFIX

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SPONSORS KISS 95.9 FM Lane Quinn Benefit Consultants Ltd. WYK Web Solutions Go Pages Canada Get It Together Inc. The Brighter Side Blog

PHOTO CONTRIBUTIONS www.123rf.com www.istockphoto.com Peter Clarke Renuka Mohan

ADVERTISING sales@brighterbusinessempower.com PO Box 89136 70 High Street, SE Calgary, AB T2Z 3W3 Canada

SUBSCRIPTIONS Online edition - FREE Print edition - $19.99 www.brighterbusinessempower.com

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Cover Story TURNING VISION INTO A REALITY

HOW PETER CLARKE IS TRANSFORMING TELEVISION INTO A FORCE FOR GOOD ~ Written by Lindsay Harle, The Write Harle

7 TIPS FOR LIVING THE HEALTHY, HAPPY BEAUTIFUL LIFE {ENTREPRENEUR EDITION} HOW TO DRAW OUT YOUR EMPLOYEES’ POTENTIAL CONTENT IS KING. ENGAGEMENT IS QUEEN. BEING ORGANIZED – YOUR ACE IN THE HOLE!

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IN THIS ISSUE WRITING NEWS RELEASES AND MEDIA ADVISORIES: TIPS FOR SMALL BUSINESS

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DO I REALLY HAVE TO NETWORK? Written by Scott Crockatt, The Calgary Chamber of Commerce

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n an age when pur-

A friend said to me once: “Your network is

I have been an entrepreneur, and I am for-

chasing is done through

your net worth,” an idea advanced by Porter

tunate enough know many entrepreneurs

RFP contests, recruit-

Gale in her book of the same name. I have

as friends. From this experience I can tell you

ment by HR firms on LinkedIn, and

realized that this sentiment is certainly on

that entrepreneurs are often some of the

business searches done online,

point, even if it’s not a direct equation.

most reluctant networkers. For one thing, you

is business networking really as important as it once was?

Your network is a reservoir of value that will help you solve problems, receive support,

The short answer is yes, and I’ll tell

find the right people, and ultimately grow

you why.

your business. In an age where much more communication happens digitally, it is more important than ever to actually make human

Your network is your net worth. ~ Porter Gale

connections.

are good at something, perhaps architectural design, perhaps law, or even painting, but likely not networking. Also, there is always a never-ending task list of items that must be done that often seem more mission-critical to your business this week than attending a networking event. But, let me tell you, I have

I am often heard referring to email as “a

learned that it is even more important for

nearly useless communications medium.”

Entrepreneurs to find the time to network,

Don’t get me wrong, I mean email is great

than it is for other business people like a

for providing updates on progress, or detail

mid-level manager or an oil firm. This is part

to people who already know about proj-

because being an entrepreneur can feel

ects that are going as planned. However,

very isolating, and in addition to many of

it is nearly useless at creating introductions

the other benefits, entrepreneurs genuinely

to new partners, solving issues or building

benefit from the fresh perspectives that can

relationships.

be gained by interacting with other business

You cannot build your network exclusively through email and InMail. You need to make relationships.

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likely became an entrepreneur because you

people outside of their day-to-day. continued on page 12

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continued from page 11

SO WITH THAT, HERE ARE A FEW NETWORKING TIPS FOR ENTREPRENEURS TRY A STRUCTURED NETWORKING EVENT

YES, YOU.

I consider myself a fairly outgoing person, and even I find it hard to walk

You may say, “but I’m in a technical pro-

up to a group of people at a business reception talking like they know

fession in a specialized area, I don’t need

each other and introduce myself. So I suggest most people start with

to source suppliers, and few people deal

some sort of structured networking. Great examples would be breakfast

directly with what I do. Do I need to net-

events where each person stands up and talks about themselves or their

work?” The answer is yes. Yes you do.

business for 60 seconds, or after hours events where there is an activity

Networking can help you break out of your

like test driving cars, or sampling food. These activities give you an auto-

niche, understand some of the issues that

matic icebreaker, something to talk about, and I usually find them much

other departments may be dealing with in

more fun than just standing around high-top tables trying to figure out if

your or your clients’ companies, and provide

I know anyone in the room.

you with opportunities to connect others

DIG A WELL BEFORE YOU ARE THIRSTY

which can be fun and rewarding.

A bad time to start digging a well is when you are thirsty. Similarly a

As a business owner networking is doubly

poor time to begin networking is when you are looking for an immediate return, or need to fill a sales quota. It’s easier to build relationships with people when you can be yourself, and aren’t desperate to get something from them. Build your network now and it’ll be there when

important, because of the business benefits and the support you will receive. It is a critical activity to helping make your business more successful, and you will need to prioritize it

you need it.

over checking the RFP postings, or what-

GIVE AS MUCH AS YOU CAN

THERE.

ever the next task on your list is. SO GET OUT

The best way to get the most out of your networking is to give as much as you can of others. Give freely of your advice, your expertise, your passions and your own connections. Give of your experiences: even be willing to share your challenges and failures in the right contexts. Networking is truly a “give to get” endeavor, and the more you get the more you will get out. Giving builds relationships and it builds trust. That trust incites others to give to you, and it feels great.

Scott Crockatt

www.calgarychamber.com

CalgaryChamber

Calgary’s businesses. Every day Scott looks to tell the stories of Calgary businesses – their successes and what’s keeping them up at night – in an effort to improve

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the business environment and help them be more successful.

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Chamber of Commerce, a role he considers to be the head cheerleader for

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Scott Crockatt is the Marketing Communications Director for the Calgary

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Over his career, Scott has successfully constructed marketing communications initiatives for clients in a number of sectors including financial services, post-secondary, not-for-profit and residential development. He has worked on brands from coast-to-coast in Canada, and holds the claim to fame of having managed the first television commercial to be filmed in NASA mission control at the Johnson Space Centre in Houston, Texas.

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GROWING YOUR FACEBOOK AUDIENCE: BEWARE THE QUIKFIX Written by Marla Loyva, Cohesion Media & Design Ltd.

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ith the impressively staggering number of active users that Facebook boasts, savvy business

owners are (or should be) continuously considering how to get the attention of their slice of the more than a billion monthly users. There is a growing expectation among consumers that businesses provide an active social outlet for them to interact with. As inbound marketing continues to grow, there are a few key methods for attracting the right kind of followers; plus a few to avoid completely. The vital key methods include the creation of new and compelling content for your page, using distinctive graphics that support

© ISTOCK.COM/CASTILLODOMINICI

your brand, creating a holistic plan of how to integrate Facebook with the rest of your mar-

So what about these tricky little tactics we hear about that supposedly

keting strategy, and finally - properly utilizing

deliver thousands of instant followers and page views within a few days? It

the Facebook Ads feature with targeted

can be tempting to think that there is no harm in trying them out, because

and relevant ads that have a defined pur-

after all – we need people to see our stuff NOW! However, it’s important

pose. It may not be instantaneous, but the

to understand that not only do these quick-result manoeuvres fail to suc-

steady growth you experience can deliver

cessfully deliver; but many of them are quite harmful to the success of your

real results.

page. The algorithm Facebook uses to decide which users see which post is intel-

Many of the

ligent and complex, and responds to various factors from each user. This includes which pages users interact with most often, whether they have pre-

“quick-result” manoeuvres

viously hidden similar posts, the popularity of a post amongst their friends,

are quite harmful to the

one reporting your posts as spam or hiding them from their news feed will

success of your page.

and other similar activity measurements. Negative feedback such as somemake your posts visible to less people. Facebook emphasizes its sponsored posts, which allows you to pay to promote your page or individual posts to reach more people. To ensure that your investment of time spent building your page, your money spent promoting your posts and your energy spent creating brilliant content is all put to good use, we once again come back to the point of ensuring you have properly built your following. continued on page 14

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continued from page 13

TEMPTATIONS TO AVOID We have said what does work – time, quality content, properly integrated marketing strategies and compelling content. Now let’s focus on what to steer clear from, even when the idea of instant followers or “engagement baiting” seem deliciously tempting. 1

AUTO-POSTING between Facebook and Twitter. It is understandable to assume that crosspublishing would be an efficient way to maintain a social media presence on two platforms. However, Facebook submits that it devalues updates such as this. Your posts have odd-looking, Twitter specific formatting that makes it obvious what you are doing, but more importantly, the content-driven value isn’t there. People on Twitter are looking for different information from those on Facebook. Posts need to be tailored, timed and delivered in the appropriate style for the medium.

2

FOLLOWERS FOR SALE – Buying fans or followers is packaged by social media hacks as a way to build instant “credibility” on your page. It’s true that you can get a sudden increase in your Likes, but it comes at the cost of growing an engaged audience that might eventually convert into customers. Buying Fans and Followers will harm your brand, because Facebook’s algorithm will recognize that your percentage of engaged Fans is suddenly much lower. Therefore your posts may not be showing at all to your relevant fan base.

3

DON’T OVERWHELM PEOPLE – Not with your constant sales pitch, #toomanyhashtags or insane number of posts. Just like networking in person, coming on too strong turns people off instantly, and they are highly unlikely to return. You want to stay connected with your audience, but not spam their news feeds. Use hashtags appropriately and sparingly on Facebook. They have less Viral Reach than when they are used improperly. Social networking requires the same sensitivity and insight that networking in person does. Every audience is unique, and it takes your personal judgement and perception to best determine how to build your presence on Facebook. No growth-hacking tricks can help you with that. If you are interested in chatting about best practices for using social media to help your business, we invite you to check out our Social Media Best Practices for Business session, which takes a personalized and in-depth look at how to use social media to help promote your brand.

Marla Loyva

www.cohesionmedia.com

CohesionMedia

CohesionMedia

tionally designed artwork and cutting edge technology for a mid-range price. We commit to providing clients with an organized and enjoyable

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experience through effective project management strategies.

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unique and customized experience, focused on providing clients with excep-

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Since 2005, Cohesion Media has been supporting customers with a highly

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COVER STORY: TURNING VISION INTO A REALITY

HOW PETER CLARKE IS TRANSFORMING TELEVISION INTO A FORCE FOR GOOD Written by Lindsay Harle, The Write Harle

I

n 2009, Peter Clarke was struck with an idea while on a World Vision trip to Rwanda; to use television as a force for good to change the world. This vision saw the launch-

ing of a television channel that shared stories of positivity, compassion, and inspiration.

The hiccup? Peter had no inkling of how to even begin launching a television channel.

However, having travelled the world filming travel, sales and promotional videos through his company, RED TV, Peter had already developed his talent for sharing stories, as well as seeing how good can inspire and ignite change. With this love of storytelling and passion to do good in the world, Peter didn’t care about his limited knowledge on the business side of television. As Peter describes it,

Television is the most powerful and influential medium in the world. We need more love and compassion. Why aren’t we marrying the two together? His purpose outweighed his fear of launching a channel because The Philanthropy © PETER CLARKE RENUKA MOHAN AND PETER CLARKE IN RWANDA WITH THEIR SPONSORED CHILD GAUDENCE AND HER GRANDMOTHER. ~ WORLD VISION CANADA 2009

Channel looked to harness television’s powerful reach and transform its purpose into a higher good. Peter’s first step in making his vision a reality was simply typing, “how to start a television channel” into his internet browser. Here, he came across names and phone numbers of people who had become successes on the “business” side of television. HE MADE THE DIFFICULT, YET BOLD DECISION, TO PICK UP THE

PHONE AND START REACHING OUT. With his first phone call, he learned that all you have to say is, “You don’t know me, but I would love to learn from you. Would you be willing to share?” Finding that the majority of successful people were more than willing to share, Peter’s courage to talk openly about his intentions and where he wanted to take the channel grew. He asked questions to learn key details about how to get a television channel license and ways to keep transforming his idea into reality. With this courage and perseverance, he successfully obtained a television channel license in 2011.

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continued from page 15

SELF-DRIVEN ENTREPRENEURSHIP By continually reminding himself of the point of The Philanthropy Channel, Peter knows that there must be an internal drive to always keep moving this channel forward. He admits that just because he is building a channel for good, which seems like it would be motivating enough, some days getting out of bed can be a struggle. Any business owner can relate as it takes an incredible amount of internal drive to get up and be motivated, no matter how passionate one is, especially when there is no one else watching you. © RENUKA MOHAN PETER CLARKE ON LOCATION IN THE DOMINICAN REPUBLIC FOR TRAVEL SHOOT WITH RED TV.

HAVING THE COURAGE TO PUBLICLY FAIL Along the way, Peter, like any person launching a business, learned many lessons; one in particular being that before you can succeed in public, you have to be willing to fail in public. As Peter puts it,

Just as business owners learn to manage the pros and cons of being an entrepreneur, Peter, too, has learned to manage all his personality traits, allowing his entrepreneurial spirit to shine each day. And this shining grows as Peter intentionally surrounds himself with things that inspire and refocus him on the channel’s objective. “I need to read and listen to things in the

There will be rejection. You just have to know that each ‘no’ is one step closer to a ‘yes.’

morning that remind my core that I have work to do.” Even in the face of potential daily rejection, Peter looks inward to bounce back from disappointment, and disappointment

It’s a numbers game.” And with every “no” Peter received, he simply took one more step forward instead of back.

that is sometimes closer to his heart than he expected. For The Philanthropy Channel to succeed, Peter needs inspiration EVERY

The key was to remember his purpose in order to remain driven; to use

morning and takes actions to do so, even

television as a force for good. Even after multiple rejections, Peter found

going as far as having inspirational talks as

the tenacity each day to get up and try again. Hard, yes. But, his pur-

his alarm clock wake-up!

pose and intention behind the channel kept pushing him.

This continual inspiration builds his trust that

“THERE’S NO ONE MORE EXCITED OR INTERESTED IN WHAT YOU’RE DOING THAN YOU,” SAYS PETER. In fact, this has been the hardest

there are some great people out there

truth that Peter now accepts. He confesses to letting his hope get lost

the exciting part as those great people

for awhile when the enthusiasm he puts out isn’t reciprocated at the

could be his very next meeting.

and that moving through any rejection is

same level. Then he remembers his actual purpose and finds his hope and tenacity again. Everything always harkens back to the WHY of the

continued on page 17

channel. For The Philanthropy Channel to ultimately succeed in public, Peter now knows he must continually find the boldness and leadership to potentially fail in public first.

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continued from page 16

INTENTION, INTEGRITY, COURAGE, & LEADERSHIP

SUCCESS IN THE QUIET MOMENTS Through this initial match striking, Peter set a goal three years ago to meet Sir Richard

Just as Peter must remind himself every

Branson at his annual Leadership Gathering on Necker Island. Here, Peter envisioned him-

day why he is devoted to launching The

self sharing The Philanthropy Channel’s intention. There was no initial plan on how to do

Philanthropy Channel, he also has to go

this, no funding in place, just the idea and the determination of a man.

back to what separates this channel from others. And in one word, he sums it up,

“INTENTION. THAT IS [THE PHILANTHROPY CHANNEL’S] DIFFERENTIAL. THE INTENTION OF THE NETWORK IS TO INSPIRE AND UPLIFT HUMANITY.”

PETER PROVED TO HIMSELF, AND OTHERS, THAT WHAT YOU FOCUS ON CAN HAPPEN WHEN, THIS PAST MAY, PETER AND HIS WIFE, RENUKA, WENT TO NECKER ISLAND FOR THE ANNUAL LEADERSHIP GATHERING.

In fact, with this intention, he often finds that it’s easier to explain to supporters, investors, and the general public exactly what this channel is not, and this includes that it is not a non-profit business. In doing this, Peter finds there is zero misunderstanding about the authenticity of the channel or the

PHOTOS © RENUKA MOHAN

integrity of his business. This “knowing what

(LEFT) RENUKA MOHAN WITH SIR RICHARD BRANSON. (RIGHT) PETER CLARKE WITH SIR RICHARD BRANSON ~ NECKER ISLAND 2014

you’re not” helps him sustain excitement and tenacity, as well as keeping his mind and actions focused on the pure intention of the channel. And, while he is finding supporters inspired by this vision, Peter again emphasizes that no one will be as excited as he is about the channel, and that’s okay. This is part of the courageousness, integrity, and intention of the channel that sees Peter moving forward, even when he receives a ‘no.’ He knows in his gut, and is bold enough to recognize, that people right across the world are ready to start being engaged and inspired by things like philanthropy. He is just the one striking the match to ignite inspired change.

It was four days of connecting with big thinkers, sharing stories and ideas for igniting change in the world; exactly what The Philanthropy Channel is committed to doing. In addition, Peter learned directly from Branson that to have a successful business, or in Peter’s case, a television channel, there has to be real authenticity in the brand. THAT TO

SUCCEED, ONE MUST REMAIN FOCUSED ON THE INTENTION AND THE INTEGRITY OF A COMPANY. Peter came back knowing that the truth of The Philanthropy Channel is reflected in his actions and that his hope can no longer get lost. “I have to walk my talk all the time [now],” he says. Even more important, for the channel’s success is a lesson that Peter learned his second night there. Most people who go to Necker Island typically have someone funding the trip for them. Peter and the channel did not have this. Rather, once he, Renuka, and The Philanthropy Channel were invited to the Gathering, he somehow found the way to write a very large cheque; succeeding in his goal of the past three years. “I had to have the courage, the tenacity, the boldness, to write the personal cheque myself...You have to follow through and have the courage to write the cheque to BELIEVE in your vision.” And on this second night on Necker Island, it hit Peter that he made this goal happen. That he had the tenacity to invest in this goal to keep moving the channel - the good - along. It was while he was shaving, where he took a quiet moment to acknowledge and recognize his success in meeting this goal. FOR ANYONE WHO HAS SET A GOAL

AND REACHED IT, THESE SMALL MOMENTS MUST BE RECOGNIZED AS THEY ARE THE DRIVING FORCE TO SETTING LARGER GOALS FOR MORE SUCCESSES. continued on page 18

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SETTING NEW GOALS TO GROW But, what now? Peter achieved this one great goal that very few people accomplish, yet now is not

LEADERSHIP 24902 • SPECIAL EDITION

the time to stop. It’s time to reach even higher and continue to set goals that are uncomfortable.

In order to grow, you’ve got to go outside your comfort zone. Peter is now ready to assertively get the capital in place to officially launch The Philanthropy

Is the power to

INSPIRE THE WORLD

Channel and start inspiring the world through television. However, as Peter has always

already in hand?

believed, it’s not just about the money. It’s about finding investors who love the idea and

TELEVISION’S ROLE IN REDEFINING PHILANTHROPY IN THE 21ST CENTURY.

then want to be involved. While the numbers work, there is sustainability and profitability with the business plan, there’s more to it. It goes back to the intention of the network; to inspire, engage, and educate people for humanity AND make it profitable and sustainable.

Business is supposed to help people. It’s supposed to bring quality to people’s lives. That’s what good businesses do.

© THE PHILANTHROPY CHANNEL THE PHILANTHROPY CHANNEL MAGAZINE: SPECIAL EDITION A SPECIAL EDITION PUBLICATION CREATED FOR THEIR TRIP TO NECKER ISLAND TO ATTEND LEADERSHIP GATHERING 24902, CO-HOSTED BY SIR RICHARD BRANSON, VIRGIN UNITE AND IGNITING CHANGE.

TO READ THE MAGAZINE: CLICK HERE!

THAT’S WHAT THE PHILANTHROPY CHANNEL IS DOING AND WILL CONTINUE TO DO WITH GREATER REACH ONCE CAPITAL IS IN PLACE TO LAUNCH. Peter knows that with the relationships he

To learn more about Peter, The Philanthropy

is building, with his tenacity in taking steps

Channel, their journey to Necker Island or

every day, and his acknowledgment of

how you can help continue turning this

attaining very lofty goals, the capital to

vision into reality, contact Peter through

launch The Philanthropy Channel is just

www.thephilanthropychannel.com. © RENUKA MOHAN

another step outside his comfort zone. And

SIR RICHARD BRANSON, NECKER ISLAND LEADERSHIP GATHERING 24902, READING THE PHILANTHROPY CHANNEL MAGAZINE.

BIO

Peter Clarke www.thephilanthropychannel.com

ThePhilanthropyChannel

Philanthropy_TV

that television can be a powerful force for positive change through its ability to emotionally connect people through storytelling. Peter is the owner and filming and producing marketing videos for many multinational companies.

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operator of RED TV, a video production company and has travelled the world

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vision network: The Philanthropy Channel. He is passionate about the idea

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Peter is the founder and inspiration behind the new Canadian cable-tele-

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that is where he is going.

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He is married and lives in Calgary, Alberta. www.thephilanthropychannel.com • www.redtv.ca

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7 TIPS FOR LIVING THE HEALTHY, HAPPY, BEAUTIFUL LIFE {ENTREPRENEUR EDITION} Written by Melissa Holloway, RHN

T

HERE ARE MY 7 TIPS FOR TAKING CARE OF YOURSELF:

he life of the entrepreneur is an exciting one!

Each day is full of new

possibilities and creative endeav-

1

HYDRATE. Drinking water throughout the day is one of the single most important things you can do to support your health. Carry a water bottle

ors. You work more than 40 hours

with you wherever you go. Fill it with filtered water and never pay $3 for

a week but would not change it for

bottled water again!

the world. Overtime, however, your body starts to become run down

2

EAT BEFORE YOU CAFFEINATE. Since caffeine can affect our blood sugar, eating something beforehand can help minimize blood sugar

and taking care of yourself falls far-

instability. Eating will slow the absorption of caffeine into the blood and

ther and farther down your list of

decrease the chances that you will experience a crash afterwards.

priorities.

Addiction to caffeine can also cause you to wake up with withdrawal

In the beginning, the excitement of

symptoms. Reducing caffeine consumption all together can help you

building your business drove you to

wake up feeling more alive and refreshed.

work long nights and rise early. Your body was being fueled by adrena-

3

smoothies are packed full of alkalizing greens, and essential vitamins and

line and caffeine. Unfortunately,

minerals – perfect for starting your day off on the right foot. Check out

your body cannot keep up with this

the recipe included but feel free to get creative and come up with your

lifestyle without suffering some sort

own combination of leafy greens, fruits and other vegetables.

of health consequence. It needs an alternative source of fuel. The

HAVE AN ENERGIZING GREEN SMOOTHIE FOR BREAKFAST! Green

4

BRING SNACKS WITH YOU. If you have meetings or errands to run all

caffeine is no longer going to cut it.

morning and you do not know when you will get a chance to eat, pack

It is time to make your health a prior-

snacks to bring with you. I recommend traveling with healthy snacks like

ity so your business can continue to

energy bars, trail mix, or fresh fruit/veggies so you always have a healthy

bloom without any negative effects

option and are less likely to stop at the drive thru for a bagel or a burger.

to your wellbeing.

Eating regularly is also going to help keep your blood sugar stable and your metabolism functioning at its best. 5

SCHEDULE BREAKS. It is important to make time for yourself, but as entrepreneurs we rarely find the time, which is why we need to schedule it in. Schedule time to be with family, and time to be with yourself. Author Robin Sharma writes, “Show me your schedule and I’ll show you what your priorities are.” It is time to make yourself a priority. Do not let another week, month or year go by without putting your health first. continued on page 20

© ISTOCK.COM/KATARZYNABIALASIEWICZ

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continued from page 19

CONTINUED... 7 TIPS FOR TAKING CARE OF YOURSELF: 6

BEDTIME ROUTINE! Not just for babies anymore! You are working hard and

We need to nourish our bodies and

push your body to its limit. It desperately needs time to repair and heal and this

treat them well if we expect them to

can only be done when we sleep. Getting to sleep is not always easy for the

keep up with all the dreams we have

busy entrepreneurial mind. Establishing a relaxing bedtime routine will make

planned for them.

sleep come easier. So have a calming tea, a relaxing bath, or read a book and get some well-deserved Z’s. 7

Take care

SEEK HELP WHEN NEEDED. If making these changes are not having the desired effect and you still feel tired, have trouble losing weight or feel like your emotions

of your body.

are out of control, reach out for additional help. Sometimes a nutritional imbal-

It’s the only place

ance can cause unpleasant symptoms but is easily corrected, and other times we are facing the onset of a larger health problem. Either way, it is always best

you have to live.

to address health concerns by seeing your doctor or other health professional.

~ Jim Rohn

Green Smoothie 1 CUP ALMOND MILK OR COCONUT WATER

1 TABLESPOON ALMOND BUTTER

1 CUP KALE (STEMS REMOVED) OR BABY SPINACH

1 TABLESPOON CHIA SEEDS

1 RIPE BANANA

¼ TEASPOON VANILLA EXTRACT PINCH OF CINNAMON

Optional optimizers: hemp hearts, ground flaxseed, probiotics, and protein powder Combine all ingredients into a high-speed blender and blend until smooth. Serve immediately. Serves 1.

BIO

Melissa Holloway, RHN

© IRINA SCHMIDT

(SHUTTERSTOCK

BeautifulLifeNutrition

.COM)

BeautifulLifeNu

lives. She specializes in holistic weight loss and digestive health. Melissa is the mother of two crazy-awesome kids that inspire her to stay healthy and

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fit everyday.

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Nutrition. She is passionate about helping people get excited about their

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Melissa is a Holistic Nutritionist, Lifestyle Coach and owner of Beautiful Life

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*Recipe adapted from The Oh She Glows Cookbook

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Visit www.beautifullifenutrition.com today, and start living YOUR beautiful life!

20 | JULY 2014

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HOW TO DRAW OUT YOUR EMPLOYEES’ POTENTIAL Written by Cosimo Galletti, Power With Balance

A

s business leaders we are always trying to find new ways of improving our output. We are looking to do more with less and provide our market with a top of

the line product, whether that be with added value through services or incentives. We spend many hours a day looking over trends and analyzing data to get the most benefit for our work. Let’s not forget that we also want to show people that we are

Having the ability as a leader to tap into the emotional factors of

highly competent and be personally successful. We want the

motivation is the key to

best that life has to offer and to pass on what we have learned

unlocking your team’s

to others. We are also always searching for talent and potential in our people. Our teams need to be well rounded and per-

hidden potential.

form at a high level to achieve the business results.

AS LEADERS, WE LOOK AT OUR TEAMS TO FIND THE BARRIERS TO SUCCESS. This is done by analyzing the individual skill sets of our team members and attempting to create a complete infrastructure of talent from what we can already see. The down fall of this approach is that we haven’t tapped into the full potential of the team, so the information we are using to analyze their potential is incomplete. Bringing together highly skilled people will not equate to a great performing team. What we fail to consider and manage is the most important factors of a team. Having the ability as a leader to tap into the emotional factors of motivation is the key to unlocking your team’s hidden potential. Teams are successful based on the level of openness they can achieve with each other. This level of openness will help to cross pollinate teaching, learning and innovation in the team.

© ISTOCK.COM/SHIRONOSOV

IN MOST CASES WE REACH THE LEADERSHIP LEVEL BY BEING GREAT AT WHAT WE DO. In the case of business owners we reach this level by the simple fact that we had a desire to bring forth our vision. In both cases we worked through our own challenges and created a path to success that is unique to us as individuals. There are indeed certain attributes that come into play that we can pass on to our teams but in truth each path and journey to success is as individual as a finger print. Your past experience does not necessarily prepare you for reaching the next level of success you desire. As Einstein said “you cannot solve a problem with the same thinking that created it.” So if you are experiencing a problem with your teams performance transforming your mindset and perspective will give you access to new ways to develop your team’s potential. continued on page 22

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continued from page 21

POWER WITH BALANCE POWER WITH BALANCE will work with you one on one to first develop your ability to see your team in a different light. We will start to develop your leadership skill set to create a

CLICK HERE FOR YOUR FREE E-BOOK!

work environment where your team can truly engage in the business results as if it was their own. You will not only have the ability to assess your team members on the skills and experience they bring to your business, but you will also have the ability to see how they can further contribute to the success of your team and ultimately bring new innovations to your business results. Your peers will ask you what is your secret and your clients will experience a level of service that they cannot put into words.

CHANGE IS ALWAYS DIFFICULT BECAUSE IT IS THE PATH NOT YET WALKED. That does not mean the path is new, it is just new to you. As a valued reader of Brighter Business Empower Magazine, I would like to offer you my e-book

EXCLUSIVE OFFER FOR BBE MAGAZINE SUBSCRIBERS (Offer valid until September 1, 2014)

“The First Steps to Personal Success� plus a FREE initial consultation. Click on the book and use the subject BBE2014 to receive this special offer. (Offer is valid until September 2014). Our greatest downfall as leaders is feeling as though we are alone and left with the burden of achieving the results. This is just one perspective that has already been changed for so many leaders.

Cosimo Galletti www.powerwithbalance.com

powerwithbalance

powerWbalance

with multiple industries on transforming their leadership models. Cosimo is an avid conference speaker and blogger on leadership transformation. Power

22 | JULY 2014

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with Balance is dedicated to developing leadership skills for entrepreneurs.

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ciples; with over a decade in a senior leadership position. He has worked

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Cosimo has over 18 years of business planning experience using lean prin-

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CONTENT IS KING. ENGAGEMENT IS QUEEN. BEING ORGANIZED – YOUR ACE IN THE HOLE! Written by Sheri Bruneau, Get It Together Inc.

I

t is amazing that eighteen years

© WWW.123RF.COM/PROFILE_ZURIJETA

ago Mr. Gates had the foresight

to see that content would be

extremely important for businesses.

CONTENT CALENDARS

When I talk with other business owners, I often get this question: “How

There are a lot of different versions of content calendars floating around the

do you find time to blog and post

Internet. When I first started, I took a variety of courses on creating content cal-

on your social media sites every day

endars and I’ll be honest, a lot of them were very scary to look at. What I needed

and every week?”

was to simplify things – especially since I was just starting out.

“Do what you can, with what you have, where you are.” ~Theodore Roosevelt

Content is where I expect much of the real money will be

I decided to create a very simple calendar that allowed me to organize my ideas. I chose a topic for the month and then came up with four topics per week that went together with my topic. Once I worked through my entire year, I looked at what my topics were and carefully selected keywords and decided on calls to

made on the Internet,

action (CTA). As I recently started blogging in January, I wanted to keep track of

just as it was in

topics were ‘hot’ topics that had a lot of engagement. From the content in my

broadcasting. ~Bill Gates, CONTENT IS (1.31.1996)

WHERE DO I FIND THE TIME? As a highly organized person and Professional Organizer, planning is in my blood. I’m not sure there isn’t a thing

the number of comments as well. That way, I can go back and look to see what blogs, I can then create Social Media posts, continuing to add links to my blogs (ensuring traffic to my website). By blogging and posting on social media, I am creating content (good content) that will keep my followers coming back for more! In my opinion, both require planning and both require using content calendars. Although there are many different versions of content calendars on line, I think what is important is to find one, or create one, that works for you.

I don’t do that isn’t planned to some

My most popular blog is ‘Three Ways to Get Your Home Ready To Sell Without

extent when it comes to my business.

Breaking The Bank’ with 54 comments. Not bad for someone who just started to

So when it comes to Social Media and blogging I am one hundred per

take blogging for her business seriously in January! continued on page 24

cent planned. All.The.Time.

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continued from page 23

April 2014 FOCUS: Getting Ready To Sell Your Home

SCHEDULING IT IN Once your content calendars have been created, you need to schedule in time to actually write your

BEGINNING OF THE MONTH SUBSCRIBERS: ___________

SUBJECT

blogs and your social media content. The key is to do what works

KEYWORDS

OFFER/CTA

KITCHENS

STAGING A HOME CLEAN COUNTERTOPS FLAT SURFACES PRIDE OF OWNERSHIP

KITCHENS PURGE STAGING

BATHROOMS

SELLING A HOME DEALING WITH MOLD STAGE A BATHROOM

BATHROOMS CLEAN REFRESH

BEDROOMS

STAGING A BEDROOM BEDROOMS SELLING A HOME DE-CLUTTER COLOUR OF A BEDROOM BENJAMIN MOORE FURNITURE PLACEMENT

GARAGES

STAGE A GARAGE CLEAN OUT GARAGE ORGANIZE A GARAGE STAGING A GARAGE

best for you. Perhaps you are a

COMMENTS

BECOME A CLIENT

TODAY!

2

night owl and that is when your are at your writing best? Perhaps early morning works for you. Whatever time of day or day of the week,

BECOME A CLIENT

TODAY!

2

schedule time into your schedule to fill up and before you know it, the week will be gone and there will be no writing! It will also be important to schedule time in to engage with your fans and followers. Content is one part

CLEAR BINS PRETTY GARAGES STORAGE

BECOME A CLIENT

TODAY! BECOME A CLIENT

TODAY!

0

© GET IT TOGETHER INC.

do this. If you don’t, your week will

2

of the equation! Engagement is just as important. By scheduling time in to engage, you are certain not to

MEMBERS CLICK HERE!

miss this very important step! I’m certainly no expert in blogging learning and continue to learn as

Log into the Member’s Only area where you can find the following: •

5 TIPS TO CREATING A SOCIAL MEDIA CALENDAR

what my blog and social media

SAMPLE CONTENT CALENDAR

posts are doing for my business! It

SPECIFIC CONTENT CALENDAR EXAMPLE

is allowing me to be the expert in a

SPECIFIC CONTENT CALENDAR TEMPLATE

BLOG EDITORIAL CALENDAR TEMPLATE

things change. What I do know is

field that I love working in.

BIO

Sheri Bruneau www.gityyc.com

gityyc

gityyc

ing, Sheri started Get It Together as a way to further enhance people’s lives by adding simplicity and calm during one of the most stressful times in life: to coordinate all details of their move, including enhancing their home and

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MOVING. Sheri works with clients before, during, and after a move, helping

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– from big to small, human to material! A background in elementary teach-

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Sheri Bruneau has had a lifelong career managing and organizing items

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and using social media. I am still

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organization based on their own living habits. Two years ago, Sheri joined forces with Christina Rowsell to create Brighter Business Empower. Running two successful businesses is something Sheri is extremely proud of.

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TIPS FOR SMALL BUSINESS: WRITING NEWS RELEASES AND MEDIA ADVISORIES

YOUR PROVEN  PROPERTY MANAGEMENT  & RENTAL SPECIALISTS

Written by David Tait

I

n theory, jour nalism seems simple: read, see

or hear something and then describe it. But theoretical journalism is much different than the real thing. Just as crafting a ‘press release’ to call attention to something is a little more compli-

NEWS MEDIA RELEASE

cated than it appears to be. © ISTOCK.COM/MIZAR_21984

Let’s clear something up right away; the

ally appreciated and the newsroom will put

phrase ‘press release’ is as outdated as a

that information in their ‘advance’ file. You

horse and carriage. It was certainly apro-

should always follow up a written release or

pos, and accurate, when print journalism

advisory with a phone call or email to see

was the only game in town, but ever since

if there’s anything you can do to make it

the advent of broadcasting the word

easier for the news outlet to craft a story.

‘press’ has been wrong. Today’s options are ’news’ or ‘media’ for any missive you send out to news outlets, general media or even other businesses - i.e. News Release, Media Release, Media Advisory or simply Advisory. An ‘advisory’ is a great way to get some immediate or future publicity by suggesting to assignment editors, producers and reporters that something is about to occur or a ‘newsmaker’ will be available for an interview or general media availability at a particular place and date. If the recipient sees some immediate ‘news’ value in the advisory he or she might direct a reporter to

GREAT LOCATIONS In Calgary and area, to enjoy the neighbourhoods you love.

A VARIETY OF HOUSING STYLES For every kind of lifestyle.

I have always advised against using a news release or media advisory as a sales vehicle, although the right technique can subtly accomplish exactly that. As in news writing, a catchy headline should be prominent on the printable document. The headline should be in a large, bold font, just below your company’s logo. A sub headline (smaller font and perhaps double the length of the headline) is always an option. Thinking like a reporter, not as a salesperson, helps.

PROVEN PERFORMANCE Proudly managing properties for over 35 years.

continued on page 26

follow up. If not, the advance notice is usu-

CALL OR CLICK TO LEARN MORE

403-237-8600 www.emeraldmanagement.com

25 | JULY 2014

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continued from page 25

BELOW IS A GENERAL MEDIA RELEASE LAYOUT, WHICH CAN ALSO BE USED FOR ADVISORIES.

The ‘dash 30 dash’ symbol has

Joe Smith & Co.

long been an indication that

Media Release

Seasoned journalists could see

te Expansion Plans To Crea

News Jobs

Smith d apparel supplier Joe Alberta) Calgary-base ry, lga Ca – t it 4 tha 201 1, ay ne tod (Ju nd, announced wn for the SmithCo bra r ove s job new & Company, best kno 40 st g at lea ry headquarters, creatin would expand its Calga the next six months. n ha s be en gre ate r tha ou r un iqu e clo thi ng for nd ma ve de ha s ily, line pp “Ha Joe Smith. “Our any founder and CEO our expected”, said comp ecially in Asia. Hence, esp c, phi 20-35 demogra ” als. sion fes pro been embraced by the rel pa zens of ap lgary will be adding do corporate offices in Ca media s will be available for l company executive company The Mr. Smith and severa n. do Lon and k ces in Toronto, New Yor questions & Co. has offi in 1998. ry lga was started in Ca n’t e interviews, please do or to request one-on-on one ph by ith For more information, Sm ry Ma ctor Communications Dire hesitate to contact our or email. -30Mary Smith ctor Communications Dire Phone 888-555-3333 com Email MarySmith@gmail.

the report or article has ended. this and assume that the writer has some journalism background and be a little more inclined to take the submission to the next level. The body of the release/advisory should be direct and succinct. If skeptical news people detect a sales pitch, most of them won’t even get to the second sentence before deleting it or, if you’re very lucky, sending it over to their sales or marketing folks. Somewhere in the email to news outlets, perhaps in the subject line or on the attached release itself, write “Attention News Producers, Assignment Editors, Business Reporters, Lifestyle Reporters.” If it’s sports or recreation-related, specify “Sports or Recreation Reporters”. continued on page 27

The body of the release should be direct and succinct.

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continued from page 26

BELOW IS A SAMPLE OF A ‘MEDIA ADVISORY’ FOR A NEWS CONFERENCE

In short, keep it short. Tell just enough in a headline to entice

Joe Smith & Co.

the reader to want more.

Media Advisory

It’s essential that the release or

nt Expansion CEO to Unveil Significa

advisory be error free. There’s

rynder and CEO of Calga Alberta) Joe Smith, fou ansion exp (June 1, 2014 – Calgary, nce nou an will y, r Joe Smith & Compan based apparel supplie the Sheraton Bow Hotel, rsday, June 12, 2014 at Thu , of the company 2pm 100 Centre Street N. t g apparel markets tha tails of new and growin s and ilitie fac Mr. Smith will unveil de ng turi ac nuf ma to add office space, require the company many new jobs. mk and London. The co ces in Toronto, New Yor Joe Smith & Co. has offi lgary in 1998. pany was started in Ca s tact our Communication ase don’t hesitate to con For more information, ple phone or email. Director Mary Smith by -30-

spelling, grammar or punctuation mistakes. It is not just sloppy, it saps your piece of credibility. Last, but not least, never promise something you can’t deliver or create a situation in which you’ll be stumped for answers.

It’s essential be error free.

taiterstan

has contributed stories to CBS Radio, CNN Radio, Australia’s The ABC and various other outlets and agencies.

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ticed news-gathering in major Canadian media markets and overseas. He

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David Tait is a Canadian journalist, broadcaster and writer who has prac-

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David Tait

ting to word nerds (like me) than

that the release

Mary Smith ctor Communications Dire Phone 888-555-3333 com Email MarySmith@gmail.

BIO

nothing worse or more off-put-

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interviewed Prime Ministers, business and labour leaders, sports luminaries and leaders in the creative community.

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THE RIGHT COVERAGE AND BUSINESS PARTNER Advertorial You’ve invested a lot of time and effort into

Tracey Agnew, Insurance Advisor/Owner of

One component often overlooked is

building your business. That’s why it’s crucial

Agnew Insurance Ltd. of The Co-operators.

Business Interruption or Loss of Income cov-

to protect what you’ve worked so hard to achieve. Whether you run a home based business, occupy a retail space or several office locations, your business insurance needs are unique and you require professional advice. An experienced insurance advisor will take the time to evaluate your business day-to- day operation, location, income, employees, and property values. Business insurance is tailored, thus it is imperative to provide your insurance advisor with accurate and thorough information for them to make recommendations. “Consider your insurance advisor a part of your business team as you would a partner”, advises

A well-designed business insurance policy will address coverage for your property, loss of income, crime (money), and liability. Within these components there are additional enhancements which are dependent on your business needs.

erage. This coverage protects against a loss which prevents a business from operating at their location. (i.e. pipe breaking or a fire in the building). This important coverage would ensure their income, expenses such as salaries and lease payments, and ongoing profits, are protected. “How else

“As business owners are concerned about

would a business pay its bills if they couldn’t

their operating expenses, they often make

operate and earn an income,” says Tracey

decisions to decline certain coverage or

Agnew.

under insure themselves to save a few dollars. This is an area your insurance advisor should be consulted to review the financial risk you could be taking”, advises Tracey Agnew. “You could be placing your entire financial future and business at risk by declining a basic coverage”.

For some people, jumping out of airplanes seems like pretty risky behaviour. For others, living without proper insurance is taking a big risk. The truth is both are risky! Your insurance coverage is a very important part of your business’ success and continuation.

INSURANCE As a business owner it pays to compare. Talk to a Co-operators advisor. For over 60 years, we've been helping businesses just like yours succeed. Enjoy excellent personal service and great coverage. Tracey Agnew

Financial Advisor/Owner

Agnew Insurance Ltd.

2006-11595 Rocky Valley Dr NW Calgary, AB T3G 5Y6 Phone: (403) 216-7883 | Fax: (403) 239-2421 agnew_insurance@cooperators.ca www.cooperators.ca/agnew-insurance AgnewInsuranceLtd TraceyAgnewCoop

28 | JULY 2014

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COMPANY LISTINGS

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TOP 3 TIPS: BLOGGING FOR BUSINESS Written by Christina Rowsell, Brighter Business Empower

Y 1

ou’ve heard people talk about a blog. You’ve got your own business and know you SHOULD have a blog. But why? What is it for? And, how will it help my business?

The number one reason you should blog for your business is to connect with your customers. It’s a great way to share information with your customers about the products and/or services you provide.

2

Blogging is also a great way to generate traffic to your website. With specific key words you will start to show up in search engines and drive traffic to your landing pages. (SEO – SEE WYK WEB SOLUTIONS ARTICLE ON PAGE 34)

3

If you blog, you are also showing your customers that you are real. A Blog is a great way to personalize your company. When you write for your blog, be yourself. Your personality will shine through your blogging and this will allow your customers to understand you more. People like to do business with people they know and people they like. This gives your audience a way to connect with you on a personal level, allowing them to get to know you better and trust you.

BONUS TIP – A blog is always a great way to generate publicity. If you become the “go to” person for your area of expertise, you have the potential to become the authoritative person that may generate interviews from the media (SEE HOW TO WRITE A PRESS RELEASE BY DAVID TAIT – PAGE 25)

A business blog has the potential to help you grow your business. It’s a GREAT marketing tool with very little to no cost.

SO HOW DO YOU BLOG? HOW CAN I MAKE MY BLOG STAND OUT? HOW DO I WRITE IT? When you start a blog, it may take a little practice. You may want to write your first blog like you’re writing a letter to your friend about your company. It’s not easy to write about yourself or your company, but the more you practice the better you’ll get at it.

HERE ARE SOME GUIDELINES TO GET YOU STARTED ON YOUR BUSINESS BLOG •

Ask your customers what it is that they are looking for. Who do you cater to? What do they want? Why do they use your services? If you already do a monthly newsletter to your subscribers don’t be afraid to ask them. Let them know you are starting a blog and ask them what kinds of things they’d like to read about on your blog.

If you have more employees, other than yourself, don’t be afraid to ask them to contribute to the blog. Employees will often see the front line and know what the customers are looking for.

Be real. Don’t over tell your stories or embellish the truth. It will bite you in the butt later. Remember once it’s on the internet, its there forever. So remember to be truthful, genuine and authentic. Your customers will appreciate it. continued on page 31

© WWW.123RF.COM/ALPHASPIRIT 30 | JULY 2014

WWW.BRIGHTERBUSINESSEMPOWER.COM


continued from page 30

BUSINESS BLOGGING GUIDELINES CONT... •

Use images. Readers love the visual aspect of a story. But remember to use credited images. (Note: Pictures found on the Internet cannot be used without the express permission of those who hold copyright. There are several sites where you can get free images, but you can also sign up to purchase photo stock images.)

Do it often. Blogs fail if you aren’t consistent. Set a schedule! (SEE CONTENT CALENDAR ARTICLE – BY SHERI BRUNEAU PAGE 23. FOR IDEAS ON HOW TO MAKE A CALENDAR SCHEDULE)

TOPICS CAN INCLUDE: Recognition, Awards, Real Stories and Inspiration, Products, and Services. Remember to engage with your readers. Feel free to ask them questions. But make sure you reply to your posts in a timely fashion so they know you’re actually there. And encourage others to share your posts. Be sure to embed links to your social media. AND promote your own blog on your social media links like Twitter, Facebook, LinkedIn, Google + and more. © WWW.123RF.COM/ARCADY31

I started writing/blogging with The Brighter Side YYC. My intention was to find Good News, Great Ideas and share Amazing People. We all need a place to help lift our spirits, and I thought this was a good way to make people smile. After receiving over 4000 views a month on my blog I realized that this is a GREAT way to help people learn about what a company does. One of the companies I blogged about was a Candy Bouquet Franchise in my city. I posted that blog over 2 years ago and it still generates views on my blog because it’s found in search engines under Candy Bouquet. Why wouldn’t you want free traffic to your own website? Why not write about what you know and share it with your potential customers. Blogging for Business is a must in today’s technological world.

Christina Rowsell www.brighterbusinessempower.com

bbempower

bbempower

It’s a place where people can go to find Good News, Great Ideas & Amazing People. Along the way, Christina has come across people who have great ideas, but up with Sheri Bruneau from Get It Together Inc. and developed Brighter Business

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waves for over 22 years. She is also the blogger behind www.thebrightersideyyc.com.

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Christina Rowsell is a recognized broadcast professional. Christina has been on the air-

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Empower Inc. A place business owners learn BIG ideas. www.christinarowsell.com

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GOOGLE+: SHOULD YOU BE THERE? Written by Andrea Lindal, Lexabi Communications

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oogle+ is one of the newer social media kids on the block and a lot of businesses are wondering if they need to play in that sandbox as well. So what is Google+ all about?

Google+ is a pretty big place to network. Its platform is like a combination of Facebook, Twitter and LinkedIn but it’s important to understand that even though there are similarities, G+ does not work like Facebook, Twitter or LinkedIn and must be treated quite uniquely. G+ is comprised of ‘social layers’ that people are using every day. These layers include Gmail, Search, YouTube, Calendars, Hangout, and more. Not to mention that Google+ is driven by Google – the number 1 search engine in the world © GOOGLE.COM

SO, SHOULD YOU BE USING GOOGLE+ ? According to Google, there are over 300 million active

Having said that, Google+ is a social media force to be

users but I think it’s important to recognize that that

reckoned with and the networking is pretty awesome.

number could be quite skewed. Google is a pretty

People from all over the world engage with my questions, in

power ful entity to be dealing with and they have

communities and on my Timeline more readily than that of

a lot of motivational behavioural power over users.

Facebook, LinkedIn or Twitter. Facebook is about people,

Here’s my personal experience…

LinkedIn is business networking, Google+ is about people,

I’ve had a personal Gmail account, that I don’t use too often, for several years. I logged into it a few weeks ago

topics, networking and communication – phenomenal communication.

and was forced to create a Google+ profile before I could access my Gmail. Now, this kind of force irritates me like crazy and made me realize the power that is Google; and how their user statistics for people actually engaged in Google+ are likely padded.

Google+ is a social media force to be reckoned with and the networking is pretty awesome.

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IF YOU’RE CONSIDERING CREATING A GOOGLE+ PAGE, HERE’S A QUICK OVERVIEW ON ‘HOW-TO’: First, you must sign up with an email address – I have found it easiest to set up a Gmail account that will be used to access my Google+ page. Once you’ve set up your Gmail account, you will be prompted to then set up your G+ page, so it really is easiest to start at Gmail. You will need to be logged into your Gmail account in order to manage your Google+ page after everything is set up. Second, you will have to create a ‘personal’ page first. It’s advantageous to create your personal page fully and properly. Once you have your personal page set up, you can create your business page by hovering over the main navigation to the left of the page and then click ‘Pages’, this will bring you to a page that will allow you to ‘Create a Page’ (top right). From here

TIPS

you choose the category of your new business page and really just follow the instructions.

TIPS TO HELP YOUR GOOGLE+ BUSINESS PAGE GET OFF TO THE RIGHT START: •

Custom design a Cover Image – like anything, you want to ensure you page looks professional and reflects your brand.

On ANY part of the page, remember to use as many ‘keywords’ as possible. Don’t forget that this page will be another piece to your SEO puzzle and strategic use of keywords is truly key.

In the ‘links’ area (in your About section) make sure you add all relevant links (you’ll need to ‘verify’ your business website so that Google knows your authentic. This will require your website developer’s assistance but the instructions are easy and clear).

Google+ is about +1’ing, sharing and engaging and is a very active platform. Once you have your page(s) set up, just dive into the conversations, join some communities that interest you and engage, engage, engage. Their platform is truly layered and has a lot to offer, the interaction is global and the attitudes are real. I think the real question is, why wouldn’t you use G+?

Andrea Lindall

www.lexabi.com

Lexabi

LexabiCom

at local Colleges, eventually returning to the corporate world where she polished her existing skills and learned a few new tricks.

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of experience to the agency. Andrea taught Marketing & Communications

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LinkedIn, Pinterest, and/or Twitter. Click www.lexabi.com/contact so that I can introduce myself directly!

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THE IMPORTANCE OF SEO FOR YOUR WEBSITE Written by Vincent Tudor, WYK Web Solutions

I

Building a website is one of the best ways to get exposure for your business online. Web users visit sites every day, most often searching for information to

f you build it, they will come,”

was one of the most famous lines from Kevin Costner’s “Field of

help them to find a service or make a purchase decision. Websites are vital sales and marketing tools, and having one is essential to businesses both small and large. 

Dreams.” While this may be an inspi-

One of the most often overlooked factors in this equation is visibility. It doesn’t

rational way to think about building

matter if you have the most well-designed website with the best products if

a baseball stadium, this line of think-

nobody sees it. Search engine optimization (SEO) is the science and art of getting

ing will destroy your business online. 

found online, and is an essential part of the website-building process. 

HOW SEO WORKS In order to understand the importance of SEO, it is helpful to have a good grasp on how it works. Search engines like Google, Bing and Yahoo! are often the first stop for Web users who are looking for a specific product, service or piece of information. There are billions of pages on the Web, and determining which are most vital to the searcher’s needs is necessary to deliver the best results. This is where SEO comes in.  Search engines use algorithms that help them to determine the exact needs of the searcher. If a person is searching for “Apple New York,” the search engine has to determine whether the person wants to go to an orchard or get their iPhone repaired. This distinction is key. By creating pages that are relevant to your searcher’s needs, you are giving the search engine the right amount of informa© FOTOLIA.COM/ARTCO

tion to make the right recommendation. 

SEO AND YOUR WEBSITE So now that we know how SEO works, it’s worth exploring how you can use it to your advantage. The example about the apples fits here. If your site is dedicated to everything apples---where to pick them, the different types of apples and recipes for apple treats---the search engines will know that your site is a credible source and likely to deliver what the searcher is looking for.  There are, however, millions of pages on this very topic. Now the search engine has to use its own criteria in order to determine which pages are the best fit for the search. Remember that there are a limited amount of slots available on the first page of search results. The search engine has to make sure that it is getting only the best pages. 

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THERE ARE SEVERAL ELEMENTS THAT WILL COME INTO PLAY CONTENT

IMAGES

On the Web, content is king. To be the master of your

Images are essential to a high-ranking page. People

domain, you have to have the right content. If your page

on the Web have shorter attention spans than gold-

is about apples, keep the theme consistent. Give the

fish, so capture their attention with vibrant photos and

person everything they need to know and don’t veer off

the search engines will reward you. Be sure to use key-

topic. Pack your site with blog posts, photos, interactive

words in your image captions. 

quizzes, recipes, videos and downloadable resources. Make your site a content one-stop shop. 

INBOUND LINKS Think of inbound links as personal referrals. If a more

AGE

established and high ranking page has a link to your

The longer a page has been on the Web, the better. Older

page on their site, you get an instant online credibil-

pages are typically more credible than ones that have

ity badge and higher ranking. Writing guest posts for

been recently created. As soon as you have an idea, reg-

other bloggers is a great way to get inbound links. 

ister your domain name and set up your page, even if you are not ready to launch or create content for it. 

IS YOUR WEBSITE OPTIMIZED PROPERLY?

KEYWORDS Keywords are extremely important. This is what your user will use to search for you online. Incorporate these words into your page naturally. Examples of good keyword search terms would be: •

apple picking Calgary

apple fritter recipes

how to core an apple

The only way to know for sure is through analytics. If you are seeing high traffic consistently and are making the first page of search engine results, chances are you are on the right track. An expert in SEO can help you to determine your effectiveness. 

“If you build it and optimize it, they will come.”

Use these keywords in your content, headers, page titles and product descriptions. It also helps if your keyword is part of your domain name. If your domain name is www. applepicking.com, you will be more likely to be in the top page of search results when someone searches for that term. 

Vincent Tudor www.wykweb.com

wykweb

wykweb

Online Marketing, SEO and  Content Management Systems development (Joomla!, WordPress & Drupal), a proponent of WordPress and Open Source & Drupal to their limits. A highly technical developer, Vincent also has a pas-

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experience at WYK Web Solutions Calgary. With extensive knowledge of

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Vincent is a lead SEO with over seven years of search engine optimization

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sion for IT providing a diverse skill set in database management (PHP, and MYSQL), Web hosting, and IT support. In his spare time Vincent enjoys visiting Alberta’s stunning Rocky Mountains and testing the latest high-tech gadgets.

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BUSINESS PROFILES

GET IT TOGETHER

VANESSA LAINE-PLAMONDON, INVESTMENT ADVISOR

www.gityyc.com

www.cibcwg.com/web/vanessa-laine

Get It Together provides a way to further enhance people’s lives by adding simplicity and calm during one of the most stressful times in life: MOVING. Get It Together works with clients before (Professional Staging, downsizing, de-cluttering), during (manage, coordinate, organize), and after a move (unpack and settle in).

In the investment industry since 1997, Vanessa believes in a goals-based approach where goals are established and a plan is put into place. Ongoing management and reviews are done to ensure that you are on track. A holistic approach is taken by incorporating insurance planning, tax planning and estate planning.

ENHANCE your image IMPRESS your clients

GROW your business www.jaimewedholm.ca

THE BRIGHTER SIDE

JAIME WEDHOLM, GRAPHIC DESIGN SOLUTIONS

www.thebrighterside.ca

www.jaimewedholm.ca

Good News is hard to come by, that’s why it’s always best to look on The Brighter Side. Created by Christina Rowsell, a seasoned broadcaster. The Brighter Side Blog shares stories that help boost your mood. Inspiring stories, uplifting interviews and great ideas from business owners. Visit www.thebrightersideyyc.com.

With any brand, it is absolutely necessary to maintain a FRESH and UNIQUE image. Professionally designed marketing materials are sure to ENHANCE your image, IMPRESS your existing client base and effectively GROW your business. Jaime will bring your vision to life with superb graphics.

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BUSINESS RECOMMENDATION Written by Christina Rowsell, Brighter Business Empower

HAVING PROPER GRAPHIC DESIGN FOR YOUR BUSINESS IS A MUST Having graphic design not only makes your business look good, but it also makes you stand out professionally! Great graphic design will also help you deliver your message in an impactful way. We are visual beings, and when there’s a great headline with the right image it’s sure to pack a punch. But graphic design is MORE than just your logo. The graphics you present also represent your brand. And your brand is more than just what people see. It’s how they feel. Your brand is the expectations and relationships that people remember. Your job is to create a positive feeling among your audience. And it can start with proper graphic design. So now that you’re sold on the idea of having GREAT graphics. Where do you get them? Not everyone knows how to put together the right look. That’s when you need to source it out. You may be great at your job, but don’t know the first thing to do when it comes to creating the images that support your brand.

HIRE A GRAPHIC DESIGNER At Brighter Business Empower, we were so very fortunate to be introduced to Jaime Wedholm. Jaime is a graphic designer with 17 years of experience. I met her at one of our past seminars. During networking, I showed her our first BBE Magazine (which I designed after purchasing InDesign and taking an online course on “How To Use InDesign”). She was kind enough to tell me that it looked GREAT. I knew she was being kind, because her next question was, “Who designed this for you?” I sheepishly replied, “I did…” She then went on to say, “All by yourself?!!” Yes. All by myself. Certainly my first attempt at graphic design was not bad. But I knew it needed a lot of work! After hiring Jaime to design our second issue, we more than tripled our subscribers. Why? Well, although I appreciate Jaime’s compliments of my attempt at design, I knew that we grew because she took our magazine to the next level! Jaime helps her clients to enhance their brand image in unique ways, ensuring their messaging is clear and displayed in an attractive way. She professionally designs marketing materials that are sure to impress your existing client base, and naturally attract new customers, plus effectively grow your business.

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Jaime is a pleasure to work with. She has an open mind when you start a project with her, and works well with her clients’ visions of where the project needs to go. Brighter Business Empower proudly recommends Jaime Wedholm, Graphic Design Solutions. To find out how she can ENHANCE, IMPRESS & GROW your company, visit www.jaimewedholm.ca.

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The Brighter Business Empower Magazine. All rights reserved. Reproduction in whole or in part of any content without permission from the writers or advertisers is prohibited. The opinions expressed in this publication do not necessarily reflect those of the publisher who hereby disclaims any liability whatsoever arising from the authenticity of the articles or cover art, advice, claims, statements, product or services herein. Readers are responsible for their own discretion when perusing services or advice printed within these pages.

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Issue 3