Wbaei mediakit

Page 1

2014 Media Kit

Brittany Battista

Anna Decker

Jason Cochran

Ashleigh Crispell

Ashley Carloni

Kristina Seiger

WIlliam Conway

DJ Berley


Letter of Engagement

019-­‐20 Bresieth Hall Wilkes University Wilkes-­‐Barre, PA 18766

March 24, 2014

WBAEI Foundation PO BOX 1086 Wilkes-­‐Barre, PA 18703 Dear Frank and Joe, It was a pleasure meeting with you at our “meet and greet.” This letter will confirm the terms of your engagement with the Integrated Media, Marketing Communication Agency (IMMC) at Wilkes University. As you may know, IMMC is a unique merger of advanced Marketing students and members of both Studio 20 and Zebra Communications. We are all very excited about this project and look forward to working with you. This letter outlines the duties of your IMMC account team in our working relationship with you during the time of this engagement. At our initial meeting in January we discussed the current status of your organization and the parameters of the project to be undertaken by the IMMC team. You indicated that your organization was still within the fledgling stages of development and needed help on many fronts. You expressed concern that you needed a permanent logo, a updated website, biographies for your major tenured board members, and additional help with the public relations aspect of promotion for your multiple upcoming events. As a group, the IMMC decided that we embark on the tasks of: • Creation and development of a logo and letterhead • Updating the Mission Statement and Organization Vision • Implicating the use of Facebook for the campaign • Compiling information and creation of biographical sketches for the following selected board members o Frank Pasquini o Joseph Borland • Updating the FAQ for distribution to members of the media at any upcoming events to help increase press coverage • Production of press releases and media alerts for the upcoming basketball tournament • Modification and restylization of the current website • Establishing a line of connection between you and Etruscan Press through a futures book It is also our understanding that we can reach you both at fjpasquini@gmail.com, jborland@borlandandborland.com and dgoeckel@ptd.net, respectively. Those will be our primary forms of contacting you and we can be


reached at brittany.battista@wilkes.edu or 570-­‐362-­‐3399. We will try to make contact with you around twice a month and two weeks prior to any event to make best use of your time. The following people are at your dispose and available for contact within your IMMC team: • Brittany Battista • D.J. Berley • Ashley Carloni • Jake Cochran • Bill Conway • Ashleigh Crispell • Anna Decker • Kristina Seiger In addition to these student members Professors Jane Elmes-­‐Crahall (Communication Studies) and Sara Moore (Integrated Media) serve as our Agency Directors. Dr. Elmes-­‐Crahall can be reached at 570-­‐408-­‐4162, jane.elmes@wilkes.edu. Prof. Moore can be reached at 570-­‐408-­‐4484, sara.moore@wilkes.edu. Feel free to contact them if you have any questions or concerns about your account team. It is necessary for both WBAEI and IMMC Agency to sign this letter to ensure that we have mutual understanding of our working relationship. The IMMC Agency does not charge a fee for its services. We do expect Frank Pasquini and Joseph Borland to submit a signed “Client Evaluation Form” upon completion of the agreement. We will have this project completed by no later than April 28, 2014. The IMMC Agency does reserve the right to amend the terms of this engagement if for some reason we are unable to complete ANY of the specific items listed. Of course, if you have any questions or need any further information, please call the Zebra Office and leave a message at 570-­‐408-­‐4158, or email Dr. Elmes-­‐Crahall or Prof. Moore. We appreciate your cooperation on this project, and we look forward to working with you as a client this semester. If the terms of this letter are acceptable, please sign and return to us. ____________________________________ __________________________________ Frank Pasquini Dr. Jane Elmes-­‐Crahall WBAEI Foundation, President ____________________________________ ___________________________________ Brittany Battista Professor Sara Moore WBAEI Foundation Account Team IMMC Agency


Logo

Letterhead Wilkes-Barre Area Educational Improvement Foundation Enhancing Excellence in Education PO BOX 1086 Wilkes-Barre, PA 18703

(570) 885-9172

wbaei.org


Mission The Foundation is a community-based, independent nonprofit 501(c)(3) organization dedicated to enhancing an enriched

educational environment to students in the Wilkes-Barre Area.

Vision The Wilkes-Barre Area Educational Improvement Foundation

strives to cultivate the highest quality education by supporting students, faculty and staff in a partnership of lifetime learning with the community.


Frequently Asked Questions What is the WBAEI Foundation? The Wilkes-­‐Barre Area Educational Improvement Foundation is a community-­‐based, independent nonprofit 501(c)(3) organization dedicated to enhancing an enriched educational environment to students in the Wilkes-­‐Barre Area. The Foundation strives to cultivate the highest quality education by supporting students, faculty and staff in a partnership of lifetime learning with the community.

Who comprises the Board of Directors of the WBAEI Foundation? As of January 2014, the Board of the WBAEI Foundation consists of: Frank Pasquini, President

James Post, Treasurer

Robert Makaravage, Vice President

Dina Goeckel, Secretary

Other members of the Board include Joseph Borland, ESQ.; Dennis Driscoll; Brian Fischer; Suanne Moses; Leonard Przywara; Steven Barrouk; and Danielle and Steven Simko.

What is the Foundation’s current strategic initiative? In it’s first year, the foundation has raised over $14,000. The current strategic initiative the foundation is seeking to fund is the Integration of Mobile Writing Lab in the Advanced Placement and Gifted Courses.

How do I make a donation to the WBAEI Foundation? To make your contributions online, go to: http://wbaei.org/donations.htm. You may also send your contribution and any notes about what program you would like to support to: The Wilkes-­‐Barre Educational Improvement Foundation P.O. Box 1086 Wilkes-­‐Barre, PA 18703

If I want further information or to get involved, who should I contact? To learn more, please visit www.wbaei.org, email fpasquini@wbaei.org or reach us by phone at 570-­‐826-­‐7111 ext. 1134.


CONTACT: Frank Pasquini, Board Chair, Wilkes-Barre Area Educational Improvement Foundation (fpasquini@gmail.com)

*FOR IMMEDIATE RELEASE* Wilkes-Barre Area Education Improvement Foundation to hold Mixer benefiting Students in City’s Public Schools [Wilkes-Barre, PA Jan. 10, 2014] On Thursday, January 23rd, 2014 The Wilkes-Barre Area Educational Improvement Foundation will host an informational mixer at the Woodlands Inn and Resort, Route 315 in Wilkes-Barre, beginning at 6:00 P.M. The mixer will introduce the Wilkes-Barre Area Educational Improvement Foundation to the local community. The mixer includes refreshments and hors d’oeuvres. Those in attendance will also learn about the goals and objectives of the Foundation as well as supporting students in the school district. Tickets will be sold at $25 per person with a portion going towards the Foundation in order to meet its goals to help Wilkes-Barre Area students. Tickets can be purchased by emailing Brian Fischer at bfischer@wbasd.k12.pa.us, Jim Post at jpost@wbasd.k12.pa.us, or Frank Pasquini at fjpasquini@gmail.com and will be available at the event for pick up. Please RSVP by January 20th. Wilkes-Barre Area Educational Improvement Foundation strives to expand enrichment opportunities for students in the Wilkes-Barre Area School District. Independent of the school district, the organization is one of over 200 public education foundations in Pennsylvania dedicated to providing support for district students as funds become available. ###


CONTACT: Frank Pasquini, Board Chair, Wilkes-Barre Area Educational Improvement Foundation (fpasquini@gmail.com)

*MEDIA ALERT* Wilkes-Barre Area Education Improvement Foundation to hold Mixer benefiting Students in City’s Public Schools

WHAT: A mixer will be held in order to introduce the Wilkes-Barre Area Educational Improvement Foundation to the local community. WHO: Phil Schoener, former WBRE Sports Director will be giving opening remarks as well as the superintendent. WHERE: The Woodlands Inn & Resort, Route 315 in Wilkes-Barre. WHEN: 6:00 P.M. on Thursday, January 23rd. WHY: Those in attendance will also learn about the goals and objectives of the Foundation as well as supporting students in the school district.


MEDIA CONTACT: Brian Fischer 570-­‐826-­‐7224 FOR IMMEDIATE RELEASE: April 14, 2014 MEDIA ALERT:

FNCB Bank makes $950 donation to Wilkes-­‐Barre Educational Improvement Foundation

Wilkes-­‐Barre, PA – On October 8th 2013 the FNCB Bank made a charitable donation to the Wilkes-­‐Barre Education Improvement Foundation in the amount of $950. In the photo featured above WBAEI board members accept the donation from FNCB Bank, in appearance from left to right listed as Katie King FNCB, Jim Post WBAEI Foundation, Frank Pasquini WBAEI Foundation and Debbie Skurkis FNCB.


Contact: Frank Pasquini Wilkes-­‐Barre Area Educational Improvement Foundation President 570-­‐826-­‐7111 ext. 1134 or fjpasquini@gmail.com

FOR IMMEDIATE RELEASE

Community Bank Donates Money to Wilkes-­‐Barre Area Educational Improvement Foundation (Wilkes-­‐Barre) Recently, Robert Matley, President of Community Bank, presented a $5000 check to Frank Pasquini, Wilkes-­‐Barre Area Educational Improvement Foundation President. The Wilkes-­‐Barre Area Educational Improvement Foundation will use the donated money to fund a mobile writing lab that will benefit the Wilkes-­‐Barre Area schools. For further information, including on how you can donate, please contact Frank Pasquini at 570-­‐826-­‐7111 ext. 1134.

Left is Robert Matley, President of Community Bank, and right is Frank Pasquini, President of the Wilkes-­‐Barre Area Educational Improvement Foundation


Contact: Frank Pasquini Wilkes-­‐Barre Area Educational Improvement Foundation President 570-­‐826-­‐7111 ext. 1134 or fjpasquini@gmail.com

FOR IMMEDIATE RELEASE

PNC Bank Donates Money to Wilkes-­‐Barre Area Educational Improvement Foundation (Wilkes-­‐Barre) Recently, Dave Payne, Director of PNC Capital Markets, presented a $4500 check to the Wilkes-­‐Barre Area Educational Improvement (WBAEI) Foundation. The Wilkes-­‐Barre Area Educational Improvement Foundation will use the donated money to fund a mobile writing lab that will benefit the Wilkes-­‐Barre Area schools. For further information, including on how you can donate, please contact Frank Pasquini at 570-­‐826-­‐7111 ext. 1134.

From left to right are Joseph Borland, Dave Payne, Frank Pasquini, and Jim Post


Facebook


Biographies

Stephen J. Simko Lifelong resident of Wilkes Barre. Attended Wilkes Barre Area school district throughout my education graduating from Coughlin High School in 1991. Graduated from Kings College in 1995 with a bachelor’s degree in Business Administration. After graduating I worked with the Scranton Times from 1995-2001 as an account manager. I currently am with Cleveland Brothers Equipment Company (2001-present) as an account manager. I have two children, my son who is a fourth grade student at Solomon Elementary and my daughter who will be attending Wilkes Barre Area School District starting next year. I have been married to Danielle Simko for thirteen years. Stephen Barrouk I am a graduate of EL Meyers High School in the Class of 1968. I received a Bachelor of Arts Degree and a Masters of Public Administration from the University of Pittsburgh in 1972 and 1975 respectively. In 2007 I received an Honorary Doctorate for community leadership from Kings College. My 33 year career was in the field of community and economic development in Pittsburgh and Luzerne County. I retired from the Greater Wilkes-Barre Chamber of Business and Industry as its President/CEO for 18 years. I am currently a licensed commercial realtor. I currently serve on the Boards of Directors of the Northeastern Pennsylvania Alliance, Children’s Service Center, Penn State Wilkes-Barre, Leadership Wilkes-Barre, the Diamond City Partnership and Catholic Social Services. I have been married for 40 years to my wife, Ellen, and have three sons and eight grandchildren. Danielle Simko I attended the wbasd and am 1994 graduate of Coughlin high school. I continued my education at Misericordia university where I obtained a BA in general studies and a Masters in Physical Therapy in 1999. I then went on for my Doctorate in Physical Therapy in 2012. I have worked in the home care field for 12 years and currently work for Allied Services. Suanne Moses Suanne Moses is a life resident of Wilkes Barre. She is a retired teacher with 35 years in public education at G.A.R. Memorial High School. She holds a bachelor’s degree in secondary education from Wilkes University and a master’s degree from the University of Scranton. Currently she is employed as an office manager for H&R Block. She serves as a member of the Wilkes Barre Planning Commission and is a member of the Wyoming Valley Women’s Club. Suanne is also a member and past president of the Irem Women’s Auxiliary. She is active in the activities of her church currently serving as president of the parish council.

James G. Post 1980 graduate of G.A.R. Memorial High School in the Wilkes-Barre Area SD. Attended Penn State Wilkes-Barre in Business and Purchasing Management. Life-long resident in Heights section of Wilkes-Barre. Married to 1981 G.A.R. Alum Renee Elmy-Post with two children Tara and Jim Jr. Jim is active in coaching at his alma mater in track and field and is President of the G.A.R. Blue-Gray Fund of the Luzerne Foundation which supports the G.A.R. High School Fitness Center and Weight Room. He is also employed by the Wilkes-Barre Area School District as Purchasing Director. Jim is current Treasurer of the WBAEI Foundation and has been a founding member since 2009. Being at the forefront of the District administration and purchasing Jim is keenly aware of the needs of the schools and students and the shortfalls that are occurring in State and Federal funding for public schools in PA. Donna Wench Donna Wench is the owner/operator of Coriander Fine Foods catering service as well as the Community Relations Manager at Barns & Noble in the Arena Hub Plaza, Wilkes-Barre Township. Wench graduated with honors from Wyoming Area High School and received a BA from Dickinson College, Carlisle PA, majoring in political science and philosophy. She currently resides in Exeter with her domestic partner, Jay Valente. Dina M. Goeckel Dina comes from a family of educators and is an avid supporter of public education. She has been actively involved with the parent teacher organization at Dan Flood Elementary, the Football Booster Club at Coughlin High School and the WIlkes-Barre Area little league. She strongly believes in the potential of public schools and wants to help lead the district in providing an even better educational experience for all of the children of the Wilkes-Barre Area schools. Dina and her husband have two children in this school district.


Wilkes-Barre Area Educational Improvement Foundation ENHANCING EXCELLENCE IN EDUCATION

The WBAEI Foundation is an independent non-profit organization that serves to enhance, enrich, and maintain the highest level of education in the Wilkes-Barre Area schools.

For more information: Po Box 1086 Wilkes-Barre, Pennsylvania 18703 www.WBAEI.org (570) 855-9172


About WBAEI Foundation • It is an independent 501c-3 non-profit organization • It is funded by the solicitation of donations, grants and corporate sponsorship • It supports the District’s academic, athletic, extracurricular and site development needs • Current Program: ntegration of Mobile Writing Lab in the Advanced Placement and Gifted Courses • To make your contributions online, go to: http://wbaei.org/donations.htm • Or donate via US mail

For more information: Po Box 1086 Wilkes-Barre, Pennsylvania 18703 www.WBAEI.org (570) 855-9172


New Website



Basketball Tournament

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Radio PSA

[00:00:00] START

[00:00:01] Start soft piano background music

[00:02:00] Begin speaking, Narrator 1

The Wilkes-Barre Educational Improvement Foundation, which was founded in 2013, is an independent public charity dedicated to encouraging community-wide participation and philanthropy in order to enhance and expand enrichment opportunities for all students in the Wilkes-Barre Area School District and insure long-range financial flexibility for schools within the District.

Our Foundation is a community-based nonprofit 501(c)(3) organization dedicated to providing and directing funding for the realization of the highest level of educational innovation supporting students, faculty and staff with community involvement in a partnership of lifetime learning.

Independent of the school district, we are one of over 200 public education foundations in [00:27:00] Fade background music

Pennsylvania.

[00:27:05] Change to Narrator 2

For more information on our foundation call (570) 826-7123 or visit our website at wbaei.org

[00:30:00] END


Color Palette C: 100 R: 24 M: 98 G: 33 Y: 26 B: 109 K: 17

R: 0 G: 0 B: 0

C: 0 R: 250 M: 56 G: 141 Y: 35 B: 138 K: 0

C: 12 R: 219 M: 50 G: 144 Y: 63 B: 104 K: 0

C: 82 R: 60 M: 75 G: 46 Y: 0 B: 255 K: 0

C: 13 R: 221 M: 13 G: 210 Y: 28 B: 183 K: 0

P 100-16 U

P57-3 U

P99-7 U

C: 0 M: 0 Y: 0 K: 100

Black U

P35-4 U

P9-9 U


Apple Garamound

Font Palette

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789.,?!-/()&“”

This font was used in the logo for the letters “WBAE” and for the headers of the rack card.

Gurmukhi MN

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 123456789.,?!-/()&“” This font was used in the logo for the word “FOUNDATION”.

Cambria

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789.,?!-/()&“” This font was used in the text of the letterhead.

Noteworthy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789.,?!-/()&“”

This font was used on the front cover of the media kit listing the IMMC team members.

Chalkduster

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 . , ? ! - / ( ) &“ ” This font was used for the header of the basketball tournament flyer.

Baskerville

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrstuvwxyz 123456789.,?!-/()&“” This font was used for the body text of the rack card.


Affiliation Logos


April 23, 2014

Breiseth Hall 137-­‐159 South Franklin Street Wilkes-­‐Barre, PA 18766 Dear Frank and Joe, Now that the website has been completed and we have fulfilled our agreed upon requirements for the Wilkes-­‐Barre Area Educational Improvement Foundation, Zebra Communications and the Integrated Media Marketing Communications Agency would like to thank you for being our client. It is my understanding that Zebra Communications and the IMMC Agency was responsible for Creation and development of a logo and letterhead • Updating the Mission Statement and Organization Vision • Implicating the use of Facebook for the campaign • Compiling information and creation of biographical sketches for the selected board members • Updating the FAQ for distribution to members of the media at any upcoming events to help increase press coverage • Production of press releases and media alerts for the upcoming basketball tournament • Modification and restylization of the current website While there were challenges in carrying out this campaign, our Zebra Communications account team is satisfied with what we have contributed to your organization and clients. Upon completion of this account, please fill out the attached evaluation form and return it to Dr. Jane Elmes-­‐Crahall. Sincerely, Jake Cochran WBAEI Foundation Account Team, IMMC Agency Zebra Communications Wilkes University 019 Breiseth Hall 137-­‐159 South Franklin Street Wilkes-­‐Barre, PA 18766


WBAEI GANTT chart January letter of engagement logo/letterhead FAQ sheet mission/vision brochure/rac card website check press releases Facebook page media kit poster biographies feature story letter of completion

February

March

April

May


Plans for the Future

The IMMC Agency members for the Wilkes-Barre Area Educational Improvement Foundation have the following plans for the future.

We would like to see the foundation move forward with the newly created brand. Logos and a letterhead were created for use of the foundation. Both were designed for use on all documents the foundation will use in the future.

The FaceBook page is now live. A member or two of the group will need to create and post content on a regular basis. It is also important to connect with parents in the Wilkes-Barre Area school district so they can see the progress of the foundation. Various writing materials are available for future use with few modifications. The information in the media alerts can be modified to fit any occasion and are sent out 48-24 hours before an event. A poster for next year’s basketball tournament was designed and the details can be added in at a later time. It can also be adapted for the future golf tournament. Biographies and photos will need to be updated on a regular basis so the community is aware of the changes to the foundation. With the changes of board members, their biographies will need to be posted on the website and makes a great feature for the FaceBook page.


Wilkes-Barre Area Educational

Improvement Foundation PO BOX 1086 Wilkes-Barre, PA 18703 (570) 885-9172 wbaei.org