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Global Business Studies (GBS) students brought back valuable experiences from HSBC/McKinsey Business Case Competition Date: Wednesday and Thursday, June 6 and June 7, 2012

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he HSBC/McKinsey Business Case Competition 2012 was organized by The University of Hong Kong (HKU) Asia Case Research Centre (ACRC) and sponsored by the Hongkong Bank Foundation and McKinsey and Company. Only students from the invited sixteen top universities in Asia are eligible to enter the Competition. Team G4, comprising four GBS Year 1 students, Li Ka Wing, Zoe Ng Wai Ying, Sunny Yu Yat Tin, and Chiu Shing Fung represented CUHK in the Finals held on June 6 and June 7 on the HKU campus. Let’s look at how G4 tackled the competition:

From left: Li Ka Wing, Zoe Ng Wai Ying, Sunny Yu Yat Tin, and Chiu Shing Fung, all GBS Year 1 students

“…We were given two and a half hours to prepare before the presentation, and the presentation medium was not PowerPoint slides but overhead transparencies instead. Fortunately, with the two training sessions provided by Prof. Gordon Cheung, we managed to familiarize ourselves with the new presentation format and learnt some tricks to make the presentation better. For example, the orientation of the slides should be horizontal instead of vertical, and the margins of the transparencies should not be used. Despite a very small difference in scores in the second round, G4 lost to four students from Thammasat University of Thailand. However, we believe the experience we gained is invaluable. We would like to thank everyone who helped us with the case competition, including Prof. Gordon Cheung and our mentor Mr. Joey Tang. We would also like to thank the Undergraduate Office and Mr. Joseph Tong, Project Coordinator (Experiential Learning) for the preparation materials and the arrangements made.

First case “In the first round all the teams were divided into four groups and competed within our group. The first case is about the credit card company Visa, which is now facing fierce competition from China UnionPay (CUP). Visa is the credit card company with the biggest market share in the world, with MasterCard being number two. However, Visa’s market share in mainland China is disappointing despite continuous attempt to break into the market as the Chinese government is protecting the local credit card monopoly, China UnionPay. After China entered the WTO in 2001, China was asked to open the credit card

UGO Monthly Announcement (June 2012)  

The monthly newsletter published by the Undergraduate Office, CUHK Business School

UGO Monthly Announcement (June 2012)  

The monthly newsletter published by the Undergraduate Office, CUHK Business School

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